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HomeMy WebLinkAbout32. The Triple Bypass Bicycle Ride_10-01-2020Events RFP 18/19/20/21: The Triple Bypass Bicycle Ride EVENT & APPLICANT OVERVIEW 0. Email contact jen@teamevergreen.org 1. What is the name of your event/program? The Triple Bypass Bicycle Ride 2. Please select the event category for your RFP. Community, Recreation & Cultural (CRC) 3. Is this a new event or program? Yes 4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program? Yes 5. Amount of 2021 funding requested $40,000 5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021? No 6. Proposed Event/Program Start Date 09/04/2021 7. Proposed Event/Program End Date 09/04/2021 7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD: Alternate date on 09/04/21 - we will need the fields from Friday at noon through Sunday at noon for the weekend date selected 8. Are your event/program dates set or could they changed? Event dates are flexible and can be changed 9. Name of person completing the application Jennifer Barbour 9a. Title of person completing the application Executive Director, Team Evergreen Cycling 10. Provide name of person or entity to whom the funding check will be cut. Team Evergreen Cycling 11. Mailing Address Street 1250 Bergen Parkway #B220 12. City Evergreen 13. State Colorado 14. Zip Code 80403 15. Telephone number 3035034616 16. Email address jen@teamevergreen.org 17. Event/program and/or organization website www.triplebypass.org, www.teamevergreen.org 18. Number of years organization has been in business 32 19. Organization's Mission Statement “Building the cycling community by expanding rider experiences, hosting compelling events, and channeling thoughtful philanthropic impact” 20. Organization's Tax Status Non-Profit (501C-3) 21. If applicable, please attach current State Department of Revenue Certificate with this application. CERT_GS_D2020.pdf 22. Does the event or program benefit a charity or organization? Yes 22a. Please name and describe the beneficiary Through the proceeds of the Triple Bypass, Team Evergreen has given over $3 million to cycling advocacy, non-profit volunteer groups and charitable organizations along our ride corridor. Among many benefits, these donations have made roads safer, built new trails, and provided bikes for kids. A list of the 2019 grant recipients can be found at https://triplebypass.org/volunteers-2/ EVENT DESCRIPTION 1. Is this a new or existing event/program in Vail? New 2. Please provide a detailed description of the event/program and its activities. The Triple Bypass is a non-competitive bicycle ride that travels over 3 mountain passes (Juniper, Loveland and Vail). We offer one of the most recognizable cycling events in the country and have participants from all 50 states and several countries. Our ride begins in Evergreen and offers full support with closed roads, police escorts, and a several aid stations along the route. We pass through Vail yearly, but haven't finished in the Town for many years. The finish is a celebration of achievement with refreshments, relaxation and high fives. Our expo includes vendors, a catered meal for riders, games, music and lounging. 3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary venues. Ford Field is available and we are requesting use of the area from 9am on Friday 7/9/21 through 3pm on Sunday 7/11/21. This allows for tent and facility set-up and removal. Joel Rabinowitz at Parks and Recreation has the confirmed date availability as well as a contingency date in September (9/3-9/5). Because of the unusual nature of events during COVID, it is quite possible that September will be our preferred date for the 2021 Triple Bypass. 4. Do you plan to use Vail Recreation District Facilities? Yes 4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities. RE_ Vail Rec Facilities Triple Bypass July 10.pdf 5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take place and why. Our event begins in Evergreen (as it is a bicycle ride), but ends in Vail. The finish expo and celebration would be held only in the Town of Vail. ENVIRONMENTAL PRACTICES 1. Which of these environmental practices will you commit to executing at your event/program? All of these 2. Please describe your commitment to environmental sustainability and detail measures that will be taken during your event to ensure minimal environmental impact and sustainable best practices. As our event is a bicycle ride, most of the participants at Ford Fields will have arrived via bike. We have secured Walking Mountains over the past 5 years to manage our recycling and composting and always use compostable utensils and plates. We also have a filling station for water and all cups are compostable for any other liquids. We also include a shuttle service for riders back to Evergreen to increase capacity on transportation rather than individual cars. Our banners are all reusable. EVENT/PROGRAM PARTICIPANTS 1. Number of participants (athletes, artists, exhibitors, etc.) anticipated 4,950 2. Number of volunteers needed 150 3. Number of event/program staff 15 4. Estimate of total number of spectators/attendees anticipated 2,500 SCORECARD CRITERIA QUESTIONS 1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your event/program will bring to Vail 2,950 2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail 1,750 3. Estimate the number of international guests your event/program will bring to Vail 250 4. How will your event/program increase sales tax in Vail? Riding over 3 mountain passes is an achievement that warrants celebration after the ride is over. Many of our riders come from out of the state and country and book hotel stays to complement the full Colorado experience. Because Vail is a destination in Colorado and has a cache that aligns with our riders' interests, we anticipate more extended lodging stays in the area as well as income generated by restaurant and retail sales. 5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council? Economic Impact: We are bring thousands of individuals (7,500+) to our finish and 30% of those individuals stay overnight in the area. Our riders are affluent, over half with incomes of $150,000 or more. Also, because many of our riders come from out of the state and country, we are able to introduce a new group of individuals the Town that may have not have otherwise chosen Vail to recreate. Optimization of the Seasonal Calendar: We offer a summertime event to bring people to the area balance the ski season. A good portion of our riders don't just come for the day, but choose to stay for the weekend. With Town coordination, we can introduce many new people to the year-round Vail experience. Positive Community Experience and Results: We offer great events. Our Net Promoter Score score in 2019 was 74. We feel that we bring a great positivity to the area as our riders are celebrating a personal, non-competitive achievement. The proceeds from the Triple are donated back to the community (over $3M to date). We would like to work with Vail area non-profits to support the causes that support the community. 6. CRC - Brand Fit: How will your event or program support the Vail brand identity? We support Vail as the Premier International Mountain Resort Community. Our ride is able to attract an audience from all 50 states that is healthy, active and participates in outdoor recreation. Large groups from Minneapolis, Chicago and New York regularly do our ride and we have seen an increase in international participants from Mexico, Canada and Europe. As many view Vail as a ski destination; we would like to bring them to the area in the summer and introduce them to the Vail Valley year round. 7. CRC - Event Timing: How is it the right event/program at the right time? We have a well-recognized cycling event that has grown from a few riders to thousands of loyal participants. With the dramatic increase in bicycle sales over the past year, we would like to capture new riders and present an achievable event (we have multiple length options), finishing in a well recognized and gorgeous location. With the past year of cancellations because of COVID, we'd like to offer a pure form of the Triple, going back to our roots and offering a truly exceptional experience by finishing in Vail. Our event is completely outdoors and will follow all guidelines imposed by government agencies in relation to the pandemic. Our hope is that we can host the Triple in July with high fives and hugs, but understand that COVID determines how we are able interact. We are willing to consider moving the date to September entirely to give ample runway for the production our riders have come to expect. 8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and community members? Our event is not just for the participants, but for the families and friends that join them to celebrate at the finish. 70% of our riders meet at least one person at the finish. We hope to engage the community through our non-profit giving. Since we donate to local NPOs, we hope to engage the Vail community by participation or support of the Triple, as we will donate to groups that apply for funding within our corridor or participate as a volunteer group. 9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new programming, entertainers, adding additional days and activities.) Our ride is unique to the Vail cycling experience in that we bring a large number of recreational riders in a non-competitive environment. We will give reason to bring a new group visitors to Vail and encourage them to consider an extended stay when planning their holiday around the Triple. If allowed to host in September, we see a possibility of an additional gravel ride on Sunday to encourage new riders to the area, capitalizing on the area to the North of the Town Center. We would be willing to create a weekend schedule of events, including events for riders of multiple disciplines. The Triple doesn't normally host live entertainment, but are willing to coordinate with other local producers to combine efforts for both our riders and the community. For instance, we would be willing to consider sharing our venue for entertainers or activities within the town, if it aligns with our finish atmosphere. If there is income through ticket sales for the additional entertainment, we would donate our portion back to local non-profits. 10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration? The Triple Bypass finish is inherently a celebration. We have food, beer, cycling related vendors and many areas for lounging and sharing experiences of the day. Those visiting Vail but not participating will be drawn to the celebration to attend the expo, live entertainment and enjoy the festive celebratory environment. We would love to bring the farmer's market to the area, circus performers, Luche Libre wrestlers or other entertainment to attract the visitors not directly associated with the event. The celebration would also be felt outside of the venue, as many riders will join their families and friends for a well earned meal, drink and recovery. Our riders are primarily over 35 with a maturity and income that aligns with the Vail brand. 11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more marketing questions in a future section. (Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.) We use a variety of platforms to push our marketing messages out. Our marketing efforts stem from an overall annual plan developed by our event director, Team Evergreen board members and our PR/Marketing firm. We then execute this plan across all our Team Evergreen communication channels: social media (organic and paid), press releases to a paid PR wire-service, e- blast marketing, digital/print ads, radio ads, google ads and in-person events/activities. ● 5 Social Media accounts / 12 channels ● Total Organic Social Media Impressions (number of times our content is displayed and seen) from Nov. 2019 - Sept. 2020: 3,307,401 ● Total Social Media Followers: 20K ● Total Press Releases for the 2020 Season: 12 ● Total E-blasts from our PR firm for the 2020 Season: 31 ● Exclusive Endemic Media E-News List: 430 ● Colorado Specific Media E-News List: 75 ● Team Evergreen E-News List: 38,000 (1 x week to the overall TE audience / 1 x month to event-specific audiences) 12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract sponsorship support? Team Evergreen works hand-in-hand with a local boutique PR/Marketing Firm: Thorpe Marketing. This enables us to have a much bigger brand presence and stand out among the many events on the calendar. With this partnership, we have a stronger voice with exclusive media and are eligible for discounted ad rates among publications. We have a very strong, authentic and engaged social media presence among different disciplines of cycling / multiple audiences (road, MTB, Enduro, gravel, women’s specific cycling). Our social media channels are consistently our top referrals to our websites. Additionally, the firm helps us maximize our relationships with sponsors for exposure creating “win-win” partnerships that sponsors feel good about and return for year after year. 13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to sustain and grow the event. Team Evergreen has been producing the event for 32 years and Jennifer Barbour, Ride Director and Executive Director has been involved in the production for 8 years. The 2019 Net Promoter Score was 74 (see attached survey), which is an exceptional display of our management of the event. We have secured the same vendors to manage traffic, infrastructure and rider experience as we have in 2019. This is not a new event and we are knowledgeable and dependable to provide the best production experience. 13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing public health orders. We will prepare a COVID response plan to be reviewed and approved by the CSE in early 2021. A number of items will be addressed including social distancing, crowd size limits, finish line restrictions, food and beverage handling, temperature checks and protective gear where necessary. Our event is a large gathering outdoors, and we will follow governmental directives at the time. We would like to secure July 10th with September 4th as a contingency. The Triple Bypass finish is a celebratory gathering and if restrictions in July pose a burden to producing what our riders expect, we hope that September will allow that opportunity. We have informed all of our vendors of the contingency and will determine a date in early Spring to announce a postponement to September, if necessary. 13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing public health orders. Our event is a large gathering outdoors, and we will follow governmental directives at the time. We would like to secure July 10th with September 4th as a contingency. The Triple Bypass finish is a celebratory gathering and if restrictions in July pose a burden to producing what our riders expect, we hope that September will allow that opportunity. We have informed all of our vendors of the contingency and will determine a date in early Spring to announce a postponement to September, if necessary. We will prepare a COVID response plan to be reviewed by the CSE in early 2021. A number of items will be addressed including social distancing, crowd size limits, finish line restrictions, food and beverage handling, temperature checks and protective gear where necessary. EVENT ECONOMIC IMPACT 1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program. 2,250 2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending generated by your event or program. $710,625 Example: Increased spend by attendees in restaurants, shops, lodging or activities. 3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of Vail expect? $665,625 ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.) Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000 4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges. As we feel the Colorado experience is essential to the overall perception of the ride, we want to sell the best of what Colorado offers, including lodging in a world class mountain resort. The Triple is successful, but the ability to direct riders to stay and enjoy what Vail has to offer will further elevate our ride. When we open registration, we have a groups codes in place directing our riders to pre-established lodging partners in Vail. The codes given to us by each resort that wants to partner with the Triple are used to track the number of stays and the overall revenue generated. We have a dedicated lodging section of our website where riders can explore options, get codes and contact the resort. We will also send out dedicated emails to our rider list to encourage them to book lodging as well as provide them with updates on activities within the Town of Vail. BUDGET Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses. 1. Describe how you will use the funds requested from the CSE. Because we donate our profits from the Triple Bypass back to the non-profit groups that volunteer for the Triple as well as provide grants to communities and cycling advocacy groups along our corridor, any funds that allow us to reduce our operating cost will enable us to give more to charitable organizations. The funds received from the CSE will help us pay for rentals and operational expenses. We always include donations as an expense item in our budget and can vary based on our profits. Our current goal for 2021 is $357,000 to nonprofit charitable organizations (TBD) from the Triple Bypass. Every dollar we receive as a grant or sponsorship helps reduce our operational costs, providing more money for non-profits. 2. Please upload the provided complete event/program budget template here. 2021 Event Budget Triple Bypass Vail.xlsx 3. What percentage % of the total event/program budget is the CSE being asked to fund? 3 4. If the event/program is not funded at full request, how will the event change with a lower funding allocation? Team Evergreen runs 5 events (the proceeds for all TE events are given back to NPOs and community based organizations) and the Triple Bypass is our primary fundraiser. The more income we can dedicate to production expenses such as tents or site infrastructure, the more we are left to donate to charitable causes and non-profit cycling advocacy efforts. We still plan to offer the same experience without funding, but will not be able to donate as much back to the community. 5. Should the CSE decide not to support this event/program at all, will it still occur? Yes 6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales, merchandise, food and alcohol sales, etc.) 1,169,000 7. Do you intend to host the event or program in Vail beyond 2021? Yes 7a. How many years beyond 2021? 4+ 7b. Do you anticipate requesting funding from the CSE for 2022? Yes MARKETING Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and execution dates. 2021 Planning - TE Marketing Plan.pdf 1. Objectives: What are you trying to accomplish through your marketing efforts? We want to showcase the Colorado riding experience to an increased share of cyclists outside of the state and country. The Triple Bypass sells out every year, but we feel that we can have an even broader reach with our unique event, and gain a larger share of out of state guests. Though Colorado riders are our beloved bread and butter, we believe through our national campaigns we can reach a larger audience and expand our reach nationwide. We hope to sell out the event earlier and concentrate on our partners and programs for outreach. 2. Strategy: How will you meet your objectives? We provide social media and digital marketing nationwide, beginning a month before registration opens (this year in January) through the month after the event. We dedicate over $75,000 of our event budget to marketing and advertising which includes social media, print, online and radio advertising. Please see attached Marketing Plan. Team Evergreen works Thorpe Marketing. They have a very strong, authentic and engaged social media presence among different disciplines of cycling / multiple audiences (road, MTB, Enduro, gravel, women’s specific cycling). Our social media channels have a national reach are consistently our top referrals to our websites Additionally, the firm helps us maximize our relationships with sponsors to create great, long-lasting partnerships. 3. Audience: Who is your audience? (You may choose more than one.) First time visitors, Returning guests, Primary and Second Homeowners, Local residents 4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of Activation: Create an expanded presence throughout the community and stimulate the participation of the merchants, restaurants, bars and lodges.) There are several ways we can expand our presence before, during and after the Triple Bypass. Many riders will be excited to finish in Vail and we feel we can positively engage our audience well outside of the event date. 1. Sharing local promotions/activities in Vail from January through August on our social and email distribution 2. Training camp with Vail as the host town, which will include package lodging through one of our partners 3. Host a scavenger hunt/Instagram contest at local establishments during the event weekend 4. We are happy to invite key retailers and restaurateurs to do our event and provide discounts to local hospitality workers to join us on the ride. 5. We will work will a local non-profit to promote their programs and events. Collaborate with a local NPO on an event after the ride as a benefit to that organization such as a Sunday brunch or morning yoga. 5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than one.) Print - Local, Print - Regional, Print - National, Editorial, Radio, Online Event Listings, E-newsletters, Web, Media Plan/Public Relations, Grassroots, Facebook, Instagram, Twitter, Posters, Event/Program App, Signage – Banners, etc, Co-promotions, Partnerships, Local Vail Businesses, Concierge Visits 6. Please list contact information for your Media Relations or Public Relations staff or firm. 6a. Name Thorpe Marketing - Katie Macarelli 6b. Telephone Number 303-710-0981 6c. Email Address katie@thorpemarketing.com SPONSORSHIPS & PARTNERSHIPS 1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the event/program budget? $38,000 1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners? $20,000 2. Please list your confirmed sponsors or partners. COVID-19 halted sponsorship solicitation in 2020, but we have returning partners in 2021 Nuun Hydration Honey Stinger Colorado Native Primalwear Otterbox inGamba 3. Please explain the potential for additional sponsorships or partners. We offer a expansive and varied audience to our partners and sponsors. Triple riders are affluent, healthy and adventurous with a median age of 45 and over half with incomes over $125K annually. Team Evergreen also offers mountain biking and gravel races in addition to our road events, so our portfolio appeals to a wide audience. We plan to expand to the healthcare industry, banking and a luxury automobile manufacturer with our reputation of producing great events with a reliable and unique marketing perspective. Our robust marketing schedule and expansive audience reach makes us an attractive partner for endemic and non-endemic sponsors alike. 4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective partners or sponsors which provides benefits for participating in your event/program.) Triple Bypass Partnership 2021.pdf REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other requests will be accepted. Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero Hero,etc. 1. Do you need facility rental relief? No ADDITIONAL INFORMATION Are there any questions you have for the CSE or other things you'd like to share with the board that are not included in the application? The pandemic has forced the cancellation of all of our events (Triple, Mt Evans Hill Climb, Beti Bike Bash, and Desert Gravel) in 2020. What it has done is allowed us to re-evaluate what we do and why we do it. We have determined that the best thing for our ride and our organization is to get back to our roots and provide an exceptional experience - start to finish. We feel that crossing the line in Vail will be an amazing end to a remarkable day. Also, Vail is a recognizable brand that will attract new riders to The Triple Bypass which will expand our reach, bringing more riders from outside the state and country. We are dedicated to creating a finish that is well-organized, has little impact to residents and can be a highlight of the Vail summer calendar. We are willing to be creative with parking, shuttles, routes and transportation to address any concerns from the CSE. We have run the Triple for 32 years on the same weekend in July and are willing to experiment if necessary with a new date to better coordinate with the Town's busy summer calendar. A finish in Vail is important to us and we are willing and ready to be flexible to accommodate the Town's requirements and address concerns. REQUIRED ATTACHMENTS References and/or referrals from other communities are required if you do not have a prior history of producing events in Vail. Agency References.pdf Organization rosters naming all officers, board of directors and respective positions as relevant Team Evergreen Board.pdf OPTIONAL ATTACHMENTS List any URLs where additional information can be found, including photos, videos or other content relevant to your application. VIDEO https://drive.google.com/file/d/1rMvQ7Hziu3ScldRnpyQ2B1rEVqberkq-/view?usp=sharing PHOTOS https://www.dropbox.com/sh/z8fiebaakpsn88r/AACSceoHtC2ydFGkyVcUg3zxa?dl=0 9News Story on Unhoused Man and the Triple https://www.9news.com/article/sports/homeless-man-taking-on-triple-bypass/73- 573748658 Article Outside Magazine https://www.outsideonline.com/2374136/my-fathers-triple-bypass-bike-ride Press Release Donations https://www.endurancesportswire.com/team-evergreen-cycling-announces-2019-2020-grants/ Vail Daily https://www.vaildaily.com/news/triple-bypass-descends-on-avon/ Denver Post https://www.denverpost.com/2009/07/13/gov-ritter-goes-the-distance-in-120-mile-triple-bypass-race/ Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding PostRideSurvey2019_TripleBypass.pdf Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding TripleBypassPosterFinal.pdf Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding RFP QUESTIONS AND KEY MEETING DATES We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be scheduled over email as well. Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com Friday, August 30: Submitted questions and answers will be emailed to applicants. Wednesday, October 2: Regular CSE Meeting, Recaps will be presented Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting. Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting. Tuesday, November 5: The Town Council will review the CSE funding allocations. Wednesday, November 6: Regular CSE Meeting Thursday, November 7: Applicants will be notified of their preliminary funding allocations. Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding decisions. --->The "Save Draft" button below allows you to save your application and come back to work on it again. --->The "Save" button is for when your application is complete and ready to submit. ---> Your application has not been formally submitted until you navigate to the Menu page and click "Submit Request". You will receive a confirmation email once your application has been submitted.<--- Linked Contact Jennifer Barbour Number Events RFP 18/19/20/21: File Attachments 21. If applicable, please attach current State Department of Revenue Certificate with this application. CERT_GS_D2020.pdf 4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities. RE_ Vail Rec Facilities Triple Bypass July 10.pdf 2. Please upload the provided complete event/program budget template here. 2021 Event Budget Triple Bypass Vail.xlsx Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and execution dates. 2021 Planning - TE Marketing Plan.pdf 4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective partners or sponsors which provides benefits for participating in your event/program.) Triple Bypass Partnership 2021.pdf References and/or referrals from other communities are required if you do not have a prior history of producing events in Vail. Agency References.pdf Organization rosters naming all officers, board of directors and respective positions as relevant Team Evergreen Board.pdf Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding PostRideSurvey2019_TripleBypass.pdf Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding TripleBypassPosterFinal.pdf OFFICE OF THE SECRETARY OF STATE OF THE STATE OF COLORADO CERTIFICATE OF FACT OF GOOD STANDING I, Jena Griswold , as the Secretary of State of the State of Colorado, hereby certify that, according to the records of this office, is a formed or registered on under the law of Colorado, has complied with all applicable requirements of this office, and is in good standing with this office. This entity has been assigned entity identification number . This certificate reflects facts established or disclosed by documents delivered to this office on paper through that have been posted, and by documents delivered to this office electronically through @ . I have affixed hereto the Great Seal of the State of Colorado and duly generated, executed, and issued this official certificate at Denver, Colorado on @ in accordance with applicable law. This certificate is assigned Confirmation Number . *********************************************End of Certificate******************************************* Notice: A certificate issued electronically from the Colorado Secretary of State’s Web site is fully and immediately valid and effective. However, as an option, the issuance and validity of a certificate obtained electronically may be established by visiting the Validate a Certificate page of the Secretary of State’s Web site, http://www.sos.state.co.us/biz/CertificateSearchCriteria.do entering the certificate’s confirmation number displayed on the certificate, and following the instructions displayed. Confirming the issuance of a certificate is merely optional and is not necessary to the valid and effective issuance of a certificate. For more information, visit our Web site, http:// www.sos.state.co.us/ click “Businesses, trademarks, trade names” and select “Frequently Asked Questions.” TEAM EVERGREEN BICYCLE CLUB INC. Nonprofit Corporation 19891001552 04/13/2020 04/14/2020 13:00:15 04/14/2020 13:00:15 12239039 01/09/1989 For the best experience, open this PDF portfolio in Acrobat X or Adobe Reader X, or later. Get Adobe Reader Now! Expenses Event/Program Budget for Triple Bypass > Expenses Estimated Actual Total Expenses $990,045.00 $0.00 Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual Rental fees $30,000.00 Social food + Beverage $89,500.00 Insurance $22,500.00 Non-social food + Beverage $0.00 Sound/AV $2,000.00 Construction or Equipment $4,000.00 Trash/Composting $12,500.00 Total $89,500.00 $0.00 Utilities $0.00 Labor $47,500.00 Program/Lodging Estimated Actual Traffic Control $2,300.00 Entertainment $2,500.00 Banners - Printing & $17,500.00 Speakers $0.00 Signage $0.00 Travel $1,000.00 Bike Rack Rental $2,200.00 Hotel - Staff $2,500.00 Police - Town and State $34,000.00 Hotel CSP $2,500.00 Portalets $10,000.00 Total $8,500.00 $0.00 Parking Control $2,200.00 Medical $7,000.00 Prizes Estimated Actual Total $193,700.00 $0.00 Prizes (medals)$12,000.00 Cash Purse $0.00 Marketing Estimated Actual Total $12,000.00 $0.00 Advertising - Radio $2,500.00 Advertising - Print $10,000.00 Advertising - Social Media $36,000.00 Public Relations $12,000.00 Sales Team Expenses $2,500.00 Media TV, Production & Distribution $0.00 Graphic Design $4,000.00 Website $4,500.00 Expenses Collateral Materials $6,500.00 Printing $0.00 Merchandise (given to riders)$65,500.00 Merchandise (for purchase)$50,000.00 <insert Other>$0.00 <insert Other>$0.00 <insert Other>$0.00 Total $193,500.00 $0.00 Other Estimated Actual Telephone/Internet $2,400.00 Photography $2,500.00 Transportation $3,200.00 Permit Fees $21,225.00 Postage/Shipping $22,500.00 In Kind Trades $4,200.00 Supplies-Office or Other $1,000.00 Demographic Survey $320.00 Sales Tax $5,000.00 Staff Salary $65,000.00 Volunteer Expenses $8,500.00 Donations to Non-Profits/Volunteers $357,000.00 Total $492,845.00 $0.00 Income Event/Program Budget for Triple Bypass > Income Estimated Actual Total Income $1,169,000.00 $0.00 Tickets/Admissions Estimated Actual Estimated Actual 4900 Adults @ $200.00 $980,000.00 0 Children @ $2.00 $0.00 0 Other @ $1.00 $0.00 0 <Insert Other> @ $0.00 $0.00 $980,000.00 $0.00 Programs/Advertising Estimated Actual Estimated Actual 0 Covers @ $0.00 $0.00 0 Half-pages @ $0.00 $0.00 0 Quarter-pages @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 $0.00 $0.00 Exhibitors/vendors Estimated Actual Estimated Actual 1 Large booths @ $1,000.00 $1,000.00 Med. booths @ $0.00 $0.00 10 Small booths @ $500.00 $5,000.00 0 <Insert Other> @ $0.00 $0.00 <Insert Other> @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 $6,000.00 $0.00 Income Revenue from other items Estimated Actual Estimated Actual 1 Cash Sponsorships @ $38,000.00 $38,000.00 1 In Kind Sponsorships @ $20,000.00 $20,000.00 0 Donations @ $0.00 $0.00 1 CSE Funding @ $40,000.00 $40,000.00 0 Grants @ $0.00 $0.00 1 Merchandise @ $85,000.00 $85,000.00 0 <Insert Other> @ $0.00 $0.00 $183,000.00 $0.00 Summary Event/Program Budget for Triple Bypass > Profit - Loss Summary Estimated Actual Total income $1,169,000.00 $0.00 Total expenses $990,045.00 $0.00 Total profit (or loss)$178,955.00 $0.00 Estimated Actual $0.00 $200,000.00 $400,000.00 $600,000.00 $800,000.00 $1,000,000.00 $1,200,000.00 $1,400,000.00 Total income Total expenses Team Evergreen 2021 Event / Program Marketing Plan Team Evergreen Events: ● Co2uT - Desert Gravel - April ● New for 2021 - Enduro Series - May-July ● Beti Bike Bash - Women’s MTB Race - June ● Triple Bypass - July ● Mt. Evans Hill Climb - July About Team Evergreen: They are the largest and longest-running cycling club in Colorado. Established in 1988, they produce the Co2uT Desert Gravel race, the Beti Bike Bash, the Triple Bypass, the Mount Evans Hill Climb, and host numerous rides and events throughout the year. Their mission is to build the cycling community by expanding rider experiences, hosting compelling events, and channeling thoughtful philanthropic impact. As a non-profit, they’ve donated nearly $3M to local charitable and cycling advocacy organizations. www.teamevergreen.org. Triple Bypass Marketing Strategy November 2020 - 2021 Triple Bypass Event Registration opens January 13, 2021. Proposed Triple Bypass Event Date: July 10th, 2021. Back-up date: September 4th, 2021. ● Pre-Reg: ○ Promote Event Registration 2 weeks prior to registration opening across all the TE umbrella social media channels. ○ Pre-reg for TE members opens 1 week prior to general reg. ○ Exclusive Event Invites ■ Local Endemic / Non-endemic Media ■ Influencer Athletes ■ TB Ambassadors ● Variety of ages/genders/races to promote the ride within their circle ○ Consigliere Service for VIP’s ○ Premier Ride Package for additional entry-fee ○ 2 Free Entries for Title Sponsors ● Ongoing ○ Press Releases / Media Exposure ■ Contracted Local PR/Marketing firm to deliver 1 Press Release/per month leading up to the event for all major announcements. ● Announce Title Sponsors and all Top-tier Sponsors ● Routes ● Host-City Spotlights ○ E-blasts to Exclusive Endemic and Local media Lists (approx. 550) ○ E-blast to Select Influencer Athletes (approx 35) ○ Social Media follow-up on TB/TE social media channels ○ Digital / Print Ads ■ Local Non-endemic Publications ■ Endemic (Cycling Specific media - Bicycling, Velonews, 303Cycling/Endurance, CyclingUtah) ○ 2-4 Professional Video Promo w/Title & Top-Tier Sponsors Logos ■ Posted to Websites ■ Share to Social/LinkedIn ○ Showcase TE’s Mission / Charitable Giving - tied to the Triple Bypass Event ■ This mission to be included in all marketing/promotional materials from web to social posts to press releases w/purpose of telling TE’s story and brand building linked to the TB and all TE events, encouraging membership and event participation to support TE and their charitable giving. ○ Monthly Ancillary Events ■ TE Clinics / Group Rides ■ TB Clinics ● Nutrition ● Training ● Basic Q&A sessions - Virtual and In-person ○ Utilize TE’s Umbrella Events / audiences for cross promotion. ■ Co2ut - April ■ 2021Enduro Series - May-July ■ Beti Bike Bash - June ■ Mt. Evans Hill Climb - July ● Post Event Wrap-Up ○ Press-release and E-blasts Event Summary ○ Sponsor/Participant Thank You’s ○ Social Media Follow-Up ○ Post-Event Questionnaire *Our 2020 Annual Cross Channel Social Content Calendar and proposed 2021 Marketing Workflow are both available upon request. The Triple Bypass Bicycle Ride is one of the premier cycling events in the USA and is the largest participatory cycling event in Colorado. Celebrating its 32nd Anniversary on July 10, 2021, the Triple Bypass is a gorgeous cycling tour through the heart of the Colorado Rocky Mountains. Five aid stations, support vehicles, closed roads, group training rides, coaching plans and more Great food and drinks, fun contests, many spots to chill out Riders travel 120 miles over three incredible mountain passes THE BEST SUPPORTSPECTACULAR COURSE EXCELLENT AFTER PARTY Team Evergreen is Colorado’s largest, longest-running cycling club, offering rides and events to every cyclist. Through the proceeds of the Triple Bypass, TE has given over $3 Million to cycling advocacy, non-profit volunteer groups and charitable organizations along our ride corridor. Among many benefits, these donations have made roads safer, built new trails, and provided bikes for kids. TRIPLE GIVING “Team Evergreen is one of the most important bike clubs in the front range and an essential partner to Bicycle Colorado. Team Evergreen's support has allowed us to advocate for bicycle-friendly laws, secure funding for bike infrastructure, and deliver our learn to ride education. We would simply be unable to have the impact that we do without Team Evergreen in our corner”. -Pete Piccolo, Executive Director, Bicycle Colorado “Team Evergreen has been an invaluable partner for COMBA in our efforts to plan and fund new mountain bike experiences in the Front Range. We work together throughout the year and quite frankly COMBA would not have the same impact for the MTB community without TE’s support”. -Gary Moore, Executive Director, Colorado Mountain Bike Association The Triple Bypass is expected to host to over 5,000 participants in 2021. Our past riders are affluent, with on average 38 years old, and represent all 50 states, including multiple countries. For 2021, our goal is to encourage a WIDE RANGE of participants: 1.Avid and experienced endurance cyclists 2.Riders new to the sport and ready for their first event 3.Corporate teams looking to motivate employees 4.Women wanting a welcoming and fun event 5.Racers looking for a personal best on a unique course TARGET MARKET Cyclists are social beings and the Triple Bypass provides hundreds of opportunities for the cycling community to come together to communicate, ride, learn, and celebrate. We can integrate your brand into Triple Bypass through a wide variety of opportunities: 1.Email database of 35,000+ 2.Highly engaged social media following of 10K+ 3.In-person training rides and events 4.Event day activations 5.Educational videos, ambassadors and monthly events CONNECTING YOUR BRAND Nuun hydration was looking for opportunities to offer samples of their product and connect with riders to explain the benefits. Results: Over 10,000 sampled. We integrated Nuun into multiple training rides where riders had more time to sample their drinks and connect with the Nuun team. At the event, we offered Nuun at all rest stops and educated riders with a hydration guide pre-event. inGamba offers luxury cycling tours all over the world. When inGamba approached about a partnership with the Triple Bypass, we created a custom opportunity to create a sales funnel through email marketing and online contests. Results: Selected trips were sold out and inGamba gained hundreds of leads who have opted-in to be part of the inGamba community. SUCCESS STORIES EXCLUSIVE PARTNERSHIP OPPORTUNITIES Partnership that helps you target the specific audience for your brand’s goals. 1 Official Rest Stop: We will custom brand an aid stations and create a fun branded experience for riders. Pre-event, we let riders know what to look forward to at your rest stop: $5000 2 Official Pro-Tips: We will create videos to help riders prepare and equip them with expert knowledge from your brand. We can integrate your products, ambassadors, and collaborate on topics: $2500/video 3 Official Online Event: Working with Get Set Go Media, we will offer fun online quizzes and personalized guides for our audience. Your brand can be a featured topic: $2500/event 4 Official Lounge: Following the ride, we will create a relaxing hang out zone which can be branded for your business and needs. This is a collaborative opportunity to get creative. $2500 - $10,000 PROGRESSIVE BENEFITS Tier 1 Tier 2 Tier 3 Tier 4 Vendor Category exclusivity Included Included Training rides Included at 5 training rides Included at 3 training rides Included at 1 training ride Social media stories 4 Promoted posts in 2021 2 Promoted posts in 2021 1 Post in 2021 Email featured story 2 included 1 included Poster logo (by 11/15/20 Included Included Included Booth Space 20’x20’ Premier Placement at expo and after party 20’x10’ Premier Placement at expo and after party 10’x10’ Premier Placement at expo and after party 10’x10’ at expo AND after party 10’x10’ at expo OR after party Post-event email digital promo Included Included Included Included Branded online event 1 dedicated online quiz 3 questions included in quiz 1 question included in quiz Video brand integration Included in 2 videos Included in 1 video Entries 6 entries into any course distance 3 entries into any course distance 1 entry into any course distance COST $15,000 $8000 $2500 $1000 $500 Custom opportunities, multi-event discounts, and Title Sponsorship is also available Additional Exposure Options for Prospective Top-Tier Sponsors Thorpe Marketing Additional Brand Exposure -Top Tier Sponsors We work with each of our sponsors to design the best possible exposure for your brand and our events. As a top tier sponsor you have options for premium exposure at an exclusive rate negotiated by our marketing agency. Here are a few options we’ve offered in the past: ●Digital Ads with National Endemic Cycling Publications ○VeloNews ○Bicycling ●Digital Ads with Local Non-Endemic Publications ○Colorado Springs Gazette ○Daily Camera ○Longmont Times Call ●Ads/Underwriting ○Colorado Public Radio / Open Air ●Google Ads Additional Brand Exposure -Top Tier Sponsors More... ●Podcast “Guest Appearances” / Brand Mentions ●Paid Facebook / IG Ads -by far the best bang for the buck/and catered to the right audience. ●Press Releases to Endurance Sportswire / Outdoor Sportswire (a paid agency service) ●E-blasts to trusted select audiences ○Cycling-specific Media (approx. 500) ○Colorado-specific Media Audience (75) ■Avg. open-rates far exceed the industry norms ●Sponsor-specific contests on social media Examples of Team Evergreen Paid Social Placement: Facebook and Instagram* Paid Media Reference CPM: Print: $30-$60 Digital: $12-$20 Marketing Jargon -Definitions ●Link Clicks: The aggregate total of all of the clicks on an advertisement. ●Impression: Impressions are the number of times your content is displayed. For example: in Facebook, impressions are the number of times someone sees your social update in their newsfeed. Impressions are a key metric for measuring campaign success in digital marketing campaigns. ●Avg Frequency: The average number of times the advertisement will be presented to the Reached Population. ●Total Reach: The total number of people to see the advertisement or content. ●CTR:Click Through Rate—Shows how many times an ad was clicked on by users. ●CPC:Cost per Click—The amount we, the advertiser, pays every time someone clicks on an ad. ●CPM:Cost per Thousand Impressions—a measurement of how much money it costs you to reach 1,000 readers, viewers, visitors or listeners. The terms can be confusing, but it all boils down to what people see and how much it costs your organization. In general, we strive for high clicks, high impressions, low CPC’s and low CPM’s. Paid Post #1 -Reg Driver -TB (Love of Suffering) Feb. 13th –March 3rd Placement: Facebook and Instagram Spend: $262.31 Link Clicks: 356 Impressions: 44,944 Frequency: 1.48 Reach: 30,310 CTR: %.79 CPC: $0.74 CPM: $5.84 Paid Post #2 -Winter Blahs -TB Feb 13th -March 3rd Placement: Facebook and Instagram Spend: $274.72 Link Clicks: 430 Impressions: 55,207 Frequency: 1.48 Reach: 37,345 CTR: .77% CPC: $0.64 CPM: $4.98 Paid Post #3 -New Sizzle Feb. 5th -March 5th Placement: Facebook and Instagram Spend: $570.64 Link Clicks: 1,611 Impressions: 141,556 Frequency: 1.94 Reach: 72,916 CTR: 1.13% CPC: $0.35 CPM: $4.03 Podcast Exposure Date: February 27th, 2020 Type: Podcast Mention https://thegravellot.libsyn.co m/312-katie-macarelli *Strong brand mention for Team Evergreen, as well as all umbrella events. TE specific content starts at 24:00. Endurance Sportswire / Outdoor Sportswire PR Date: January 28th, 2020 Type: Press Release Event: Beti Bike Bash https://www.endurancesportswi re.com/team-evergreen-to- present-the-beti-bike-bash-in- 2020/ Ad Spend -Nationally Recognized Cycling Publications *Paid Media Reference CPM: Print: $30-$60 Digital: $12-$20 In 2020 we connected TE w/major cycling publications and negotiated ad spend with Bicycling Magazine and VeloNews (ad metrics to follow from VN). We coordinated the ads with Team Evergreen, Bicycling and VeloNews ad reps, MyJuly Design, and Full Cadence Pictures to create professional ad campaigns at our stellar marketing agency-rate. Bicycling Magazine Ad Rates... Digital is the way to go. Paid Media Reference CPM: Print: $30-$60 Digital: $12-$20 TE Mainstream Media Bicycling Digital Feb. Ad Set Total Spend: $5,000 *Though Bicycling and VeloNews are both fine publications, you can’t beat Facebook/Instagram ads for impressions and cost. But these large campaigns were more about brand building. The ads performed very well compared to the benchmarks set by each publication. Bicycling Ads Set #1 Feb. 3rd -March 3rd Type: Native Assembly Ad (Video and Static) Placement: Cross Platform ROS (run of site) Geo-targeted: CO, UT, AZ, WY, KS Spend: $4,000 Link Clicks: 1,116 Impressions: 363,727 Benchmark CTR: 18% TE CTR: 32% Benchmark CPM: $12-$20 TE CPM: $1.10 Bicycling Ads Set #2 Feb. 1st -March 1st Type: Native Assembly Ad (Video and Static) Placement: Cross Platform ROS (run of site) Geo-targeted: CO, UT, AZ, WY, KS Spend: $1,000 Link Clicks: 250 Impressions: 111,141 Benchmark CTR: 7% TE CTR: 22% Benchmark CPM: $12-$20 TE CPM: $9.00 Thorpe Marketing secured a total of 50 Team Evergreen underwriting spots for Colorado Public Radio over the summer of 2019. 27 in June, with an additional 23 free spots spread over July and August (with our company discount). We can cater the copy to mention title sponsors. June ●News: 9 spots total on Primetime Rotator Mon-Fri ●News: 3 spots total on Mid-day Rotator Mon-Sun ●OpenAir: 15 spots total on Broad Rotator Mon-Sun 27 spots total / Gross cost: $2,400 / Net cost: $2,040 July & August ●News: 13 spots total on Broad Rotator Mon-Sun ●OpenAir: 10 spots total on Broad Rotator Mon-Sun 23 spots total / Free Click the radio �to hear an audio sample of an ad! ●Sponsorship helps you stand out, engage customers and gain credibility by offering distinct advantages over commercial media.* ●Listeners will think more highly of you because you support what they support - Colorado Public Radio.* ●Reach more customers in more places -our signals reach more than 90% of Colorado's population, on air, online and via mobile platforms.* ●Run messages that resonate with a loyal audience. ●Reach an educated audience that's ready to buy.* ●Surround your brand with quality -connect with valued programming and join a community of successful, high-profile corporate sponsors. (See the full list of current sponsors. *Data sources: Media Audit, 2013 and Knowledge Networks, 2010 Benefits of Sponsorship Agency References – Triple Bypass Colorado State Patrol Sgt Luke Pinner Colorado State Patrol Motors/Special Events Unit luke.pinner@state.co.us (720) 415-5262 Clear Creek County Amy Saxton Strategic & Community Planning Division Director Clear Creek County asaxton@clearcreekcounty.us (303) 877-0579 Board of Directors, Team Evergreen Cycling Eric Ely Matt McClintock – Evergreen Legacy Planning Sean Wood – Commissioner, Clear Creek County Rob Layman Bob Campbell Brian Weiss – Colorado Bike Law Rick Jones – Anschutz Corp John Sladek – Vice Chancellor, Anschutz Medical Center (Ret) Rich Levine – RL Law, Evergreen Ellen Wakeman – County Attorney, Jefferson County (Ret) Kip Kusser – Berkshire Hathaway Jennifer Barbour, Executive Director Triple Bypass 2019 Rider Survey 1 / 19 Q1 How likely is it that you would recommend the event to a friend or family member? Ans wered: 1,560 Skipped: 0 4% 59 18% 282 78% 1,219 74 0 -50 50 -100 100 74 NPS DETRACTORS (0-6)PASSIVES (7-8)PROMOTERS (9-10)NET PROMOTER® SCORE Triple Bypass 2019 Rider Survey 2 / 19 78.91%1,231 18.59%290 2.05%32 0.45%7 0.00%0 Q2 Considering all aspects of the Triple Bypass, I would describe my experience as: Ans wered: 1,560 Skipped: 0 TOTAL 1,560 Excellent Good OK Poor Other comments 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Excellent Good OK Poor Other c omments Triple Bypass 2019 Rider Survey 3 / 19 Q3 What improvements would you make for the 2020 Triple Bypass? Ans wered: 1,215 Skipped: 345 Triple Bypass 2019 Rider Survey 4 / 19 Q4 What other bicycling events have you participated in? (check all that apply) Ans wered: 1,239 Skipped: 321 Triple Bypass 2019 Rider Survey 5 / 19 Elephant Rock Bob Cook Memo r ial M t.... Col or ado M S-150 Death Ride CA Death Ride CO Icon Tour t he Moon Ir on Horse Classic LOTOJA Cl assic Pedal the Plains Seatt le to Portl and (STP) Tour de Cur e Tour de Steamboat Ride the Rockies RAGBRAI Denver Centur y Ride Copper Tr iangl e Other (please specify) 0%10%20%30%40%5 0%60%70%80%90%100% Triple Bypass 2019 Rider Survey 6 / 19 37.29%462 11.62%144 9.44%117 3.95%49 1.94%24 15.33%190 8.39%104 3.79%47 3.47%43 2.91%36 9.69%120 4.60%57 15.90%197 11.14%138 17.03%211 36.32%450 47.38%587 Total Respondents : 1,239 ANSWER CHOICES RESPONSES Elephant Rock Bob Cook Memorial Mt. Ev ans Hill Climb Colorado MS-150 Death Ride CA Death Ride CO Ic on Tour the Moon Iron Horse Classic LOTOJA Clas s ic Pedal the Plains Seattle to Portland (STP) Tour de Cure Tour de Steamboat Ride the Roc k ies RAGBRAI Denv er Century Ride Copper Triangle Other (please s pecify) Triple Bypass 2019 Rider Survey 7 / 19 54.14%831 19.28%296 2.74%42 0.98%15 22.87%351 Q5 Please rate the Aid Stations Ans wered: 1,535 Skipped: 25 TOTAL 1,535 Excel llent Good OK Disappo inting Other comments 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Excelllent Good OK Dis appointing Other c omments Triple Bypass 2019 Rider Survey 8 / 19 16.87%259 4.50%69 1.24%19 1.04%16 76.35%1,172 Q6 Please rate the medical services provided by Event Medical Services Ans wered: 1,535 Skipped: 25 TOTAL 1,535 Excellent Good OK Disappo inting Not Applicable 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Excellent Good OK Dis appointing Not Applicable Triple Bypass 2019 Rider Survey 9 / 19 85.31%1,307 13.32%204 1.17%18 0.20%3 Q7 Please rate the route enforcement - Colorado State Patrol, Law Enforcement and Volunteer Course Marshals. Ans wered: 1,532 Skipped: 28 TOTAL 1,532 Excellent Good OK Disappo inting 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Excellent Good OK Dis appointing Triple Bypass 2019 Rider Survey 10 / 19 70.73%1,080 22.00%336 6.81%104 0.46%7 Q8 Did you feel safe along the route? Ans wered: 1,527 Skipped: 33 TOTAL 1,527 V ery safe Safe Mostl y safe Not safe 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Very s afe Safe Mos tly s afe Not s afe Triple Bypass 2019 Rider Survey 11 / 19 31.40%482 30.16%463 15.11%232 12.51%192 10.81%166 Q9 How many additional people (non-Triple-riders) joined you at the finish area? Ans wered: 1,535 Skipped: 25 TOTAL 1,535 None – just me One Tw o Three Mor e 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES None – jus t me One Two Three More Triple Bypass 2019 Rider Survey 12 / 19 31.79%488 39.48%606 13.42%206 3.78%58 11.53%177 Q10 Please rate the Post-Ride Finish Expo Ans wered: 1,535 Skipped: 25 TOTAL 1,535 Excellent Good Okay Disappo inting Missed it 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Excellent Good Ok ay Dis appointing Missed it Triple Bypass 2019 Rider Survey 13 / 19 7.38%113 3.07%47 1.04%16 0.78%12 77.74%1,191 9.99%153 Q11 Please rate the shuttle services provided by Summit Cycle Solutions Ans wered: 1,532 Skipped: 28 TOTAL 1,532 Excel llent Good OK Disappo inting Not Applicable Other comments 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Excelllent Good OK Dis appointing Not Applicable Other c omments Triple Bypass 2019 Rider Survey 14 / 19 74.35%1,139 22.85%350 2.22%34 0.59%9 Q12 Responsiveness of Triple Bypass staff prior to the event Ans wered: 1,532 Skipped: 28 TOTAL 1,532 Excellent Good Okay Poor 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Excellent Good Ok ay Poor Triple Bypass 2019 Rider Survey 15 / 19 73.11%1,120 1.70%26 19.45%298 5.61%86 0.07%1 11.55%177 Q13 How did you hear of the Triple Bypass Ride? Ans wered: 1,532 Skipped: 28 Total Respondents : 1,532 Friend/Wor d of Mouth Onl ine Adver tis ement Team Evergreen or Tripl e... Social Media Radio Other (please specify) 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Friend/Word of Mouth Online Adv ertis ement Team Evergreen or Triple Bypass webs ite Social Media Radio Other (please s pecify) Triple Bypass 2019 Rider Survey 16 / 19 5.75%88 36.41%557 23.27%356 19.87%304 14.71%225 Q14 How much did you spend on lodging, gas, food and/or other miscellaneous items during the Triple Bypass, not including your registration? Ans wered: 1,530 Skipped: 30 TOTAL 1,530 $0 $1-$200 $201-$400 $401-$800 $800+ 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES $0 $1-$200 $201-$400 $401-$800 $800+ Triple Bypass 2019 Rider Survey 17 / 19 68.43%1,047 31.57%483 Q15 Do you plan to participate in 2020? Ans wered: 1,530 Skipped: 30 TOTAL 1,530 Yes No 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Yes No Triple Bypass 2019 Rider Survey 18 / 19 83.74%896 14.30%153 1.96%21 Q16 If yes, which ride? Ans wered: 1,070 Skipped: 490 TOTAL 1,070 Tr ipl e - Evergreen to... Doubl e - Georgetown t... Single - Copper to Avon 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Triple - Evergreen to Av on Double - Georgetown to Avon Single - Copper to Avon Triple Bypass 2019 Rider Survey 19 / 19 30.80%466 69.20%1,047 Q17 Would you be interested in participating in the Double Triple, from Evergreen to Avon and back again over 2 days? Ans wered: 1,513 Skipped: 47 TOTAL 1,513 Yes No 0%10%20%30%40%5 0%60%70%80%90%100% ANSWER CHOICES RESPONSES Yes No JUN IPER PASSLOVELAND PASSVAIL PASS Contacts: Jennifer Barbour First Name: Jennifer Last Name: Barbour Linked User Form jen@teamevergreen.org 2019 CSE Reviews: 20931745 Name Attachments 20931745 No 20931746 No 20931747 No 20931748 No 20931749 No 20931750 No 20931751 No 20931752 No 20931753 No 20931754 No 20931755 No What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 The Triple Bypass Bicycle Ride Linked Form esaeger@vailgov.com Tag type:dynamic 2019 CSE Reviews: 20931746 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 The Triple Bypass Bicycle Ride Linked Form alisonw@vailchamber.org Tag type:dynamic 2019 CSE Reviews: 20931747 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 The Triple Bypass Bicycle Ride Linked Form williambarrydavis@gmail.com Tag type:dynamic 2019 CSE Reviews: 20931748 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 The Triple Bypass Bicycle Ride Linked Form kimnewbury@gmail.com Tag type:dynamic 2019 CSE Reviews: 20931749 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 The Triple Bypass Bicycle Ride Linked Form mvalenti@vailresorts.com Tag type:dynamic 2019 CSE Reviews: 20931750 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 The Triple Bypass Bicycle Ride Linked Form markgordonvail@gmail.com Tag type:dynamic 2019 CSE Reviews: 20931751 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 The Triple Bypass Bicycle Ride Linked Form rkundolf@msn.com Tag type:dynamic 2019 CSE Reviews: 20931752 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 The Triple Bypass Bicycle Ride Linked Form sbiszantz@gmail.com Tag type:dynamic 2019 CSE Reviews: 20931753 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 The Triple Bypass Bicycle Ride Linked Form mvlaar@vailgov.com Tag type:dynamic 2019 CSE Reviews: 20931754 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 The Triple Bypass Bicycle Ride Linked Form mmiano@vailgov.com Tag type:dynamic 2019 CSE Reviews: 20931755 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 The Triple Bypass Bicycle Ride Linked Form jgross@vailgov.com Tag type:dynamic