HomeMy WebLinkAbout33. Bourbon and Bacon Fest Vail_10-01-2020Events RFP 18/19/20/21: Bourbon and Bacon Fest Vail
EVENT & APPLICANT OVERVIEW
0. Email contact
roxanne.marati@entercom.com
1. What is the name of your event/program?
Bourbon and Bacon Fest Vail
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
Yes
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$50,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
No
6. Proposed Event/Program Start Date
09/17/2021
7. Proposed Event/Program End Date
10/04/2020
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
Proposing a 2 weekend event and take place over 2 days each weekend
we are open to dates that make the most sense for the Town of Vail
with COVID guidelines in mind, we would like to have the event primarily outside with small tastings within the event indoors if
needed therefore dates prior to the weather getting colder would be ideal
8. Are your event/program dates set or could they changed?
Event dates are flexible and can be changed
9. Name of person completing the application
Roxanne Marati
9a. Title of person completing the application
VP of Sales and Partnerships
10. Provide name of person or entity to whom the funding check will be cut.
Entercom Communications Denver
11. Mailing Address Street
4700 South Syracuse Street
12. City
Denver
13. State
Colorado
14. Zip Code
80130
15. Telephone number
303 967-2842
16. Email address
roxanne.marati@entercom.com
17. Event/program and/or organization website
www.entercom.com
18. Number of years organization has been in business
54
19. Organization's Mission Statement
Entercom Communications is one of the nations largest broadcasters. We are the #1 creator of live, original and local content
delivering entertainment, sports and news across 235 plus radio stations, 2500 plus podcasts. Entercom has a wealth of
knowledge and experience making us a leader in audience engagement. entertainment and connected to the local communities
we serve. We have radio stations and events in over 47 top markets in the US. We execute over 500 events nationwide
(precovid) and have created successful engaging events and platforms post COVID
20. Organization's Tax Status
For Profit
21. If applicable, please attach current State Department of Revenue Certificate with this application.
22. Does the event or program benefit a charity or organization?
Yes
22a. Please name and describe the beneficiary
In the past, Bourbon and Bacon Fest has benefited Colorado ProStart, an education program of the Colorado Restaurant
Association. Prostart is a nationally certified education program supports high school and college students for a career in the food
and restaurant business
With COVID changing the landscape of many non profits and businesses , we are open to supporting any charity that connects
well to the event. Restaurants and small business within the Town of Vail. Servers and employees that we were hard hit during
COVID
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
New
2. Please provide a detailed description of the event/program and its activities.
The Bourbon and Bacon Fest is an annual event that started in Denver 8 years ago and has grown to 7 markets within the
Entercom Family. The Denver event has sold out for 7 years in a row. We had a successful 2020 event in January before the
pandemic hit. B&B fest features local restaurants with their "bacon" specialty item and samples of Bourbon from the top
distributors in the country. The event will partner with local Chefs and restaurants and work with bourbon brands from Republic
National.
We will customize the event to fit the needs of Vail and the area businesses as well as be COVID compliant with attendance,
venues and sampling requirements.
We had approval to do the event in 2020 but with COVID, had to cancel, but Entercom is excited to work with the Town of Vail for
2021
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
As this is a new event, we will work with the Town of Vail on specific locations. If the event is 2 weekends, we can move from Mid
Vail to Lionshead outdoors and create events within small venues of each area
Betty Ford Gardens would be great for the grand tasting and small attended tastings at area restaurants or hotels.
4. Do you plan to use Vail Recreation District Facilities?
No
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
n/a
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to bring re-usable bags and water
bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event, Enforce no idling policy for staff
and guests, Use eco-friendly serving utensils (compostable or recyclable), Compost food waste, Provide secure bike parking area
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
Entercom is committed to sustainable events. As a company, we have specific expectations and best practices for all 47 markets.
Our 1Thing platform focuses on conserving energy, paperless business practices, recycling, and using sustainable materials
The event will ensure these practices are being followed
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
100
2. Number of volunteers needed
30
3. Number of event/program staff
15
4. Estimate of total number of spectators/attendees anticipated
1,000
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
600
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
200
3. Estimate the number of international guests your event/program will bring to Vail
0
4. How will your event/program increase sales tax in Vail?
the event will attract destination visitors to Vail based on the higher end content. appeal and popularity of the event. Not only the
attendees but the sponsors, staff and vendors will use Vail accommodations, dining and shopping. The event will use as many
local vendors as possible from rentals to staff. The event will have a positive impact on the economy through increase sales tax
of hotels, shopping and dining. We will work with the local restaurants and Chefs to promote additional traffic to their businesses
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
Bourbon and Bacon Fest Vail aligns to the Town of Vail as it operates within your event calendar and will take place within the
Town of Vail. The event has success in delivering high end attendees that love to travel and are loyal to brands and businesses.
Bourbon and Bacon Fest Vail mirrors Vails world class reputation
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
The Town of Vails logo
and brand image aligned to all promotional materials, marketing associated with the event Media mentions and
integration on social media : Ex: The Town of Vail presents Bourbon and Bacon Fest or Bourbon and Bacon Fest
Vail features World Class Chefs and high end Bourbons ..... Based on approvals. we will integrate Vail into the
fabric of the event. Like Nothing on Earth, Bourbon and Bacon Fest Vail will feature exclusive Bourbons from the
finest distilleries in the nation and culinary experience in the most unique atmosphere that is Vail Colorado .
7. CRC - Event Timing: How is it the right event/program at the right time?
The event offers the flexibility to fit within the seasonal calendar of Vail to optimize destination visitation.
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
Marketing & Promotions targeted to Front Range Colorado, the community of Vail and the
drive cities of Colorado Springs, Grand Junction, Fort Collins and Summit County. We will create a robust, crossplatform and
targeted 4 month promotion campaign that run up to the event. Tactics included: - Targeted Digital
Display & Video (audience and contextually targeted) - Targeted Social Media Display & Video (included sponsored
posts from local media outlets and social influencers. Live feeds from the event as well) - Radio (Recorded Spots &
Live Endorsements from the event) - Social Calendars - Bourbon Bloggers - Cross Promotion with all sponsors,
partners and vendors - Local Print - Concierge calendars - PR - Signage - Promotional Items Actual timing, tactics, gross
impressions based on final approvals
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
The event offers so much opportunity for
growth. Historically Bourbon and Bacon Fest is a one day tasting event. We will work with the Town of Vail to offer
more than just the one day grand tasting event. Fresh content each year from acoustical music, adding events the
day before and the day after the tasting. Creating VIP cant buy experiences such as tasting with exclusive brands
such as Pappy Van Winkle Add a local section of Vail/Colorado only distilleries and brands
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
The event promotes a COVID safe, fun and interactive atmosphere. Bourbon lovers are passionate and part
of the event they look forward to is learning the history and process of how a barrel comes to be. The same is true
of "foodies" who come to enjoy tastings from the local restaurants and are eager to meet and learn of new dining locations and
also support of the community
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
Being a large national media company, Entercom
can not only provide the best rates and strategy due to our vast networks and relationships across all local media,
but also the research we have at our finger tips enables us to deliver greater results for our clients. Our vast
portfolio of media and digital assets will allow us to cast a wide net and reach and frequency Entercoms reach in
Colorado includes over 1.7 million weekly listeners, 6.3 million social media fans and 23,000 database We will also
provide real time analytics and data for the campaign. In fact, we believe in the power of analytics so much that we
created our own exclusive tool that helps clients gauge traditional media success by comparing website traffic to broadcast
deliverables
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
When working with Entercom on an event execution, our clients enjoy the easeof-mind that comes with knowing that their
backed by a large corporation with financial stability. Vendors, talent,
contractors, and others are all paid efficiently and on time – regardless of client funding disbursement dates and
ticket sales. When partnering with Entercom Events & Experience Division, you not only gain access to influencers,
talent, media, local audiences, promotions, and entertainment experience, you also tap into discounted rates,
added value, and tactical buying that leads to more creative promotional strategy that goes beyond basic media
tactics. Negotiating with a Negotiator: We are unique with our position in the media - knowing how the back-end of
a media company works. We leverage this insider knowledge in addition to calling on our industry networks and relationships to
get our clients negotiated discounted rates and added value
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
Entercom Communications is media and marketing company with local
connection and national scale. We own and operate over 240 radio stations in 47 markets. We connect to our
audience through local radio stations, radio.com and numerous events and experiences. We will be working with a
local event company, Events Specialists LLC.. who have been in business for over 20 years. The founder, Chris
Chassen not only sits on the board of the Colorado Restaurant Foundation but she produces and executes The
Annual Denver Food and Wine festival as well as other culinary events. She has expertise in the dining, culinary
adn event space. Event Specialists LLC. and Entercom Communications have a long time working partnership and
understand the goals and mission of the Town of Vail and will deliver a successful event with potential for years of growth
13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to
changing public health orders.
We are a national company with local presence and offer far better and deeper resources than small event organizations . Our
company has very strict guidelines related to COVID and our knowledgeable legal team will help determine the events set up in
regards to public health orders. We also have the ability to pivot and be nimble as those orders change throughout the year
13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing
public health orders.
the same as above we will work within the guidelines and also be able to message those guidelines to attendees
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
2
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$500,000
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$430,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
all media and promotion will be directed to town of vail website and creative messaging will promote destination visits
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
The funds requested from the CSE will help underwrite a portion of event expenses that build the infrastructure of the event.
Referencing the budget template provided, the funds will help cover 50% of the required expenses to execute the event
successfully. We are also
requesting in-kind support for Lodging and Venue partners of the Town of Vail.
2. Please upload the provided complete event/program budget template here.
Bourbon and Bacon Fest Vail.xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
37
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
The event content and production will not change drastically if not funded at full request. We would
then ask for in-kind partners to provide lodging, printing, media and other expenses that can be off set with donation
and trade for services. The additional expenses will be covered by a portion of ticket sales or sponsorship.
5. Should the CSE decide not to support this event/program at all, will it still occur?
No
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
150,000
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Bourbon and Bacon Fest Vail.xlsx
1. Objectives: What are you trying to accomplish through your marketing efforts?
Create a destination event to Vail that supports and aligns to the Vail brand. Appeal to the target demographic of super boomers
and
active adults, motivate them visit the town of vails website, learn more about Vail and their complete event calendar,
buy tickets to B&B Fest, book a hotel and use the event as a new reason to enjoy a weekend in Vail and all it has to
offer. to fit this event. This event will reach across the community, create awareness, and stimulates business for
the local bars and retail establishments
2. Strategy: How will you meet your objectives?
Create a high frequency media and marketing campaign using
Entercom Communications portfolio of assets from local radio, social media, PR, database and local on air radio
talent and social influencers . Leverage partners and vendors to help promote Vail and the event
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
We will cross promote and market in local
media including Vail Daily, OOHlocal radio stations, (ticket giveaways and contesting) Signage in participating
restaurants and retailers (window clings, event cards) Work with local hotels and concierge services- deliver event
goody bags 2 weeks prior to event Work with out distributer, RNDC, on incentives for local business and highlight
Bourbons within those businesses that will be featured at the event sandwich board and directional signage pre and
during event
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Local, Editorial, Radio, Online Event Listings, E-newsletters, Web, Media Plan/Public Relations, Grassroots, Facebook,
Instagram, Twitter, Posters, Flyers, Event/Program App, Signage – Banners, etc, Co-promotions, Partnerships, Local Vail
Businesses, Concierge Visits
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Kyle Helmick
6b. Telephone Number
303 967-2842
6c. Email Address
kyle.helmick@entercom.com
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$82,000
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$10,000
2. Please list your confirmed sponsors or partners.
Colorado Pork Producers, RNDC and CRFA
3. Please explain the potential for additional sponsorships or partners.
We will work to secure corporate
sponsorships that add value to the event through activation that appeal to the core customer of the event and Vail
core demographic.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Bourbon and Bacon Vail 2021.pptx
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
Yes
2. Do you need rental relief for Donovan Pavilion?
No
3. Do you need rental relief for Grand View Room?
Yes
4. Do you need rental relief for Dobson Arena?
No
3a. Grand View Room - number of days requested
2
3b. Start Date for Grand View Room rental
10/02/2021
3c. End Date for Grand View Room rental
10/03/2021
3d. Do you need to add a second set of dates for the Grand View Room?
Yes
3e.2nd Start date for Grand View Room rental
09/25/2021
3f. 2nd End date for Grand View Room rental
09/26/2021
3g. If your request for the Grand View Room is for more than 2 days, please list out your other requested dates in
this format, MM/DD.
2 days at most each weekend or based on specific COVID guidelines
3h. Please describe proposed use of Grand View Room facility.
Use of room to host a special VIP area and/or
sponsor area aligned to the main event
3i. Total in-kind value for Grand View Room rental
2000
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
Thank you very much for this opportunity to submit our event idea. We are very
excited to partner with the Town of Vail and work together to build and grow an existing to drive awareness and
visitors to Vail for years to come.
REQUIRED ATTACHMENTS
References and/or referrals from other communities are required if you do not have a prior history of producing
events in Vail.
Entercom event and partner referrals.docx
Organization rosters naming all officers, board of directors and respective positions as relevant
Entercom contacts.docx
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
Entercom Communications https://entercom.com/ Official Bourbon and Bacon Fest
website http://denver.bourbonandbaconfest.com/bacon-basics/ Press from Bourbon and Bacon Fest
https://www.thedenverear.com/bourbon-and-bacon-fest/ Entercoms 1Thing Sustainability platform
https://entercom.com/serves/environment/ Video of Denver Bourbon and Bacon Fest -
https://drive.google.com/open?id=1xOVx3CXRa6ScstfKR8RQKnm7_rBkgQpu social media:
https://www.facebook.com/bourbonandbaconfest/
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Proposed Bourbon and Bacon Fest Vail.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Entercom Capabalities Vail RFP.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Roxanne Marati
Number
Events RFP 18/19/20/21: File Attachments
2. Please upload the provided complete event/program budget template here.
Bourbon and Bacon Fest Vail.xlsx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Bourbon and Bacon Fest Vail.xlsx
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Bourbon and Bacon Vail 2021.pptx
References and/or referrals from other communities are required if you do not have a prior history of producing
events in Vail.
Entercom event and partner referrals.docx
Organization rosters naming all officers, board of directors and respective positions as relevant
Entercom contacts.docx
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Proposed Bourbon and Bacon Fest Vail.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Entercom Capabalities Vail RFP.pdf
Expenses
Bourbon and Bacon Fest Vail
> Expenses
Estimated Actual
Total Expenses $199,500.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $10,000.00 Social food + Beverage $0.00
Insurance $2,500.00 Non-social food + Beverage $0.00
Sound/AV $6,500.00 <insert Other>$0.00
Construction or Equipment $0.00 <insert Other>$0.00
Trash/Composting $3,500.00 Total $0.00 $0.00
Utilities $2,000.00
Labor $6,000.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $0.00
Banners - Printing & $5,000.00 Speakers $0.00
Signage $2,500.00 Travel $1,000.00
event subcontractor $24,000.00 Hotel $8,000.00
security $2,000.00 <insert Other>$0.00
misc incurred $1,000.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
Total $65,000.00 $0.00 Total $9,000.00 $0.00
Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $45,000.00 Prizes $0.00
Advertising - Print $5,000.00 Cash Purse $0.00
Advertising - Social Media $15,000.00 Total $0.00 $0.00
Public Relations $0.00
Sales Team Expenses $0.00
Media TV, Production & Distribution $10,000.00
Graphic Design $5,000.00
Expenses
Website $2,000.00
Collateral Materials $5,000.00
Printing $1,000.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $88,000.00 $0.00
Marketing Estimated Actual
Telephone/Internet $1,000.00
Photography $1,500.00
Transportation $0.00
Permit Fees $0.00
Postage/Shipping $0.00
In Kind Trades $10,000.00
Supplies-Office or Other $0.00
Demographic Survey $0.00
Sales Tax $0.00
in kind media $25,000.00
<insert Other>$0.00
<insert Other>$0.00
Total $37,500.00 $0.00
Income
Bourbon and Bacon Fest Vail
> Income
Estimated Actual
Total Income $321,250.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
250 VIP pre event B&B fest $175.00 $43,750.00
350 vip day of B&B fest $150.00 $52,500.00
1500 GA day of B&B @ $75.00 $112,500.00
300 bacon brunch $45.00 $13,500.00
100 4x dinner flight post event $65.00 $6,500.00
$228,750.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
1 presenting $15,000.00 $15,000.00
1 presenting $15,000.00 $15,000.00
2 supporting $10,000.00 $20,000.00
2 custom $10,000.00 $20,000.00
5 mediu m booth $2,500.00 $12,500.00
0 $0.00 $0.00
Income
$82,500.00 $0.00
Revenue from other items
Estimated Actual Estimated Actual
0 Cash Sponsorships @ $0.00 $0.00
1 In Kind Sponsorships @ $10,000.00 $10,000.00
0 Donations @ $0.00 $0.00
0 CSE Funding @ $0.00 $0.00
0 Grants @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$10,000.00 $0.00
Summary
Bourbon and Bacon Fest Vail
> Profit - Loss Summary
Estimated Actual
Total income $321,250.00 $0.00
Total expenses $199,500.00 $0.00
Total profit (or loss)$121,750.00 $0.00
Estimated Actual
$0.00
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
$350,000.00
Total income
Total expenses
Expenses
Bourbon and Bacon Fest Vail
> Expenses
Estimated Actual
Total Expenses $199,500.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $10,000.00 Social food + Beverage $0.00
Insurance $2,500.00 Non-social food + Beverage $0.00
Sound/AV $6,500.00 <insert Other>$0.00
Construction or Equipment $0.00 <insert Other>$0.00
Trash/Composting $3,500.00 Total $0.00 $0.00
Utilities $2,000.00
Labor $6,000.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $0.00
Banners - Printing & $5,000.00 Speakers $0.00
Signage $2,500.00 Travel $1,000.00
event subcontractor $24,000.00 Hotel $8,000.00
security $2,000.00 <insert Other>$0.00
misc incurred $1,000.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
Total $65,000.00 $0.00 Total $9,000.00 $0.00
Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $45,000.00 Prizes $0.00
Advertising - Print $5,000.00 Cash Purse $0.00
Advertising - Social Media $15,000.00 Total $0.00 $0.00
Public Relations $0.00
Sales Team Expenses $0.00
Media TV, Production & Distribution $10,000.00
Graphic Design $5,000.00
Expenses
Website $2,000.00
Collateral Materials $5,000.00
Printing $1,000.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $88,000.00 $0.00
Marketing Estimated Actual
Telephone/Internet $1,000.00
Photography $1,500.00
Transportation $0.00
Permit Fees $0.00
Postage/Shipping $0.00
In Kind Trades $10,000.00
Supplies-Office or Other $0.00
Demographic Survey $0.00
Sales Tax $0.00
in kind media $25,000.00
<insert Other>$0.00
<insert Other>$0.00
Total $37,500.00 $0.00
Income
Bourbon and Bacon Fest Vail
> Income
Estimated Actual
Total Income $321,250.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
250 VIP pre event B&B fest $175.00 $43,750.00
350 vip day of B&B fest $150.00 $52,500.00
1500 GA day of B&B @ $75.00 $112,500.00
300 bacon brunch $45.00 $13,500.00
100 4x dinner flight post event $65.00 $6,500.00
$228,750.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
1 presenting $15,000.00 $15,000.00
1 presenting $15,000.00 $15,000.00
2 supporting $10,000.00 $20,000.00
2 custom $10,000.00 $20,000.00
5 mediu m booth $2,500.00 $12,500.00
0 $0.00 $0.00
Income
$82,500.00 $0.00
Revenue from other items
Estimated Actual Estimated Actual
0 Cash Sponsorships @ $0.00 $0.00
1 In Kind Sponsorships @ $10,000.00 $10,000.00
0 Donations @ $0.00 $0.00
0 CSE Funding @ $0.00 $0.00
0 Grants @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$10,000.00 $0.00
Summary
Bourbon and Bacon Fest Vail
> Profit - Loss Summary
Estimated Actual
Total income $321,250.00 $0.00
Total expenses $199,500.00 $0.00
Total profit (or loss)$121,750.00 $0.00
Estimated Actual
$0.00
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
$350,000.00
Total income
Total expenses
The Bourbon & Bacon Fest is back by popular demand, and heading into the
high country! The event has seen huge success in Denver, setting the bar
high.
This year’s first ever Bourbon & Bacon Fest Vail is sure to bigger and more
bacon filled that you can imagine so get your taste buds ready to taste your
way through a dizzying array of specialty bourbons and unique whiskies
from distilleries both large and artisanal, while you munch on all of the
smoky, porky treats Vail has to offer.
Everyone who attends Saturday’s Grand Tasting gets a chance to sample a
full array of cured meats from local and regional producers, pairing them
to the premium American whiskeys at a personal pace. There will also be
other swine-centric events during leading up to and following the Grand
Tasting as well, making it a perfect stay -cation for any bourbon and bacon
lovers. 99.5 The Mountain and Alice 105.9 will partner with local chefs and
bourbon Brands to bring this wildly successful event to a brand new
audience.
OVERVIEW
Date: October 2 nd-4th, 2020
Times: TBD
Venue: Vail Village, Colorado
Featuring:
•25+ Local Vail and Denver -based chefs and restaurants showcasing their best bacon
creations
•25+ Featured unique and specialty Bourbons and Whiskeys
•Live performances from popular artists
•Vendor booths, activities, and MORE!
Estimated Attendance: TBD
Tickets: TBD
Website: TBD
Marketing and Promotion:
Bourbon & Bacon Fest Vail will be promoted across radio and digital platforms, including
99.5 The Mountain, Alice 105.9, Comedy 103, KS107 and EZ1430
A combined massive reach on air of 1.3 million engaged consumers each week
Plus, over 1.5 million users through our websites, direct-to-consumer and social
applications
EVENT DETAILS
SPONSORSHIP OPPORTUNITIES
Bourbon & Bacon Fest Vail offers your business the ideal pairing:
The promotional power that reaches the market on-air and online and
aligns your brand with an unique lifestyle event
Combined with the direct connection allowing you to engage with
consumers one-on-one at the event!
Let us customize a sponsorship strategy for your business!
•Integration of your brand into promotion
•Drive-to -retail options before & after event
•Brand engagement
•Direct one-to-one activation
•Sampling and couponing
•Hospitality
•Sales and lead generation
PRESENTING SPONSORSHIP
Presenting level sponsorship key benefits include :
•Open to 3 non competing businesses: open to Grocery, Corporate, Distillers, and Distributors.
•FIRST RIGHT OF REFUSAL by April 2019
•EXCLUSIVE in industry status
Presenting Sponsor to receive :
•Business alignment in media as Presenting Sponsor of Bourbon & Bacon Fest.
•Name Mention in 150 live and recorded event on air promotions -on sale dates and leading up to event. (these are
shared mentions with 2 other presenters, to run on Alice and 99.5 The Mountain)
•60,000 stream and banner impressions to run on station websites aligned to event
•Official Event Sponsor status and right to use event logo
•Logo and link on Bourbon & Bacon Vail website
•Event promotion with inclusion on Alice and Mountain social media platforms -Facebook, Twitter, Blog
•Lead position at event with content and placement
•Logo on event signage
•Logo may be added to additional, mutually agreed upon items at additional cost (i.e. glasses, lanyards, specific
merchandise)
•Four (4) VIP tickets
•Eight (8) General Admission Tickets
Presenting level sponsor to provide :
•$26,000 net investment with Entercom Denver
•Activation at event: merchandise, promotional items, samples etc
•Signage for your display area
•Staff for event activation
•Deadlines apply for all print and digital materials All events are non-cancelable and will occur rain or shine. Payment in Advance is due prior to the event.
Booth placement is determined by event, not Entercom. Sponsorship and Booth space is pending
approval by event category list. Event has the right to approve or deny business or categories
“STRAIGHT-UP” SPONSORSHIP
Supporting level sponsorship key benefits include :
•Open to 3 non competing businesses
•FIRST RIGHT OF REFUSAL by April 2019
•EXCLUSIVE in industry status
•Name right alignment to VIP level, First Tasting level, GA level
Supporting level sponsor to receive:
•Name Mention in 100 live and recorded event on air promotions -on sale dates and leading up to event. (these are shared mention s with 2-4 other sponsors)
(run on Alice, Comedy 103.1 and 99.5 The Mountain)
•40,000 display impressions to run Entercom radio sites
•Event presence with ability to provide special activation to engage attendees on site (example games, photo booth etc.)
•Official Event Sponsor status and right to use event logo
•Two (2) VIP tickets for internal use or contesting
•Six (6) General Admission tickets for internal use or contesting
•Name mention aligned to ticket level through perks ticket portal, signage at event
•Logo on staff volunteer shirt
•Logo mention in database email that are sent to opt-in database of 20,000+
•Lead position at event with content and placement
•Logo on event signage
Supporting sponsor to provide :
•$15,000 net investment with Entercom Denver payable in advance
•Product and merchandise, promotional items for event
•Signage for your display area
•Staff to sample, demonstrate product and educate at event
•Deadlines apply for all print and digital materials
“Auto” Sponsorship
Supporting level sponsorship key benefits include :
•Open to 3 non competing businesses
•FIRST RIGHT OF REFUSAL by April 2019
•EXCLUSIVE in industry status
•Name right alignment to VIP level, First Tasting level, GA level
Supporting level sponsor to receive:
•Name Mention in 100 live
•40,000 display impressions to run Entercom radio sites
•Event presence with ability to and recorded event on air promotions -on sale dates and leading up to
event. (these are shared mentions with 2 -4 other sponsors and run on Alice, Comedy 103.1 and 99.5
The Mountain) provide special activation to engage attendees on site (example games, photo booth
etc.)
•Official Event Sponsor status and right to use event logo
•Two (2) VIP tickets for internal use or contesting
•Six (6) General Admission tickets for internal use or contesting
•Name mention aligned to ticket level through perks ticket portal, signage at event
•Logo on staff volunteer shirt
•Logo mention in database email that are sent to opt-in database of 20,000+
•Lead position at event with content and placement
•Logo on event signage
Supporting sponsor to provide :
•$15,000 net investment with Entercom Denver payable in advance
•Product and merchandise, promotional items for event
•Signage for your display area
•Staff to sample, demonstrate product and educate at event
•Deadlines apply for all print and digital materials
Activation Sponsorship
Activation level sponsorship key benefits include:
•EXCLUSIVE in industry status
•Special activation at event, chose from the following:
•Charging Station
•Retail on site ticket hit
•Mobile ticket giveaway
•Staff Hospitality
•Volunteers t-shirts
Your company receives:
•Name Mention in 40 live and recorded event on air promotions-on sale dates
and leading up to event. (These are rotating and shared mentions with
presenters and other sponsors. To run on Alice and 99.5 The Mountain)
•Official and Exclusive branded Sponsor of special activation such as the charging
station
•Official Event Sponsor status and right to use event logo
•2 working passes for event day
•Logo on event signage
Your company provides:
•$6,500 net investment with Entercom Denver
•Additional activation for your on-site booth area
•Signage, Staff and materials needed for your display area
•Logo, links & copy as needed. Deadlines apply.
VIP Hospitality & Corporate Sponsorship
VIP Hospitality sponsorship key benefits include:
•Open to 4 businesses
•Media and on site exposure
•Employee and client engagement
•Turnkey
The Bourbon & Bacon VIP area will host attendees who purchased an advanced level ticket. Not
only will they be able to gain entrance to the event before everyone else, but also be able to
experience the event on a different level. The VIP area will offer a relaxing getaway from the
rest of the crowd where VIP’s will be able to sample a special selection of food provided just for
them. There will be tables and seating as well as other special VIP experiences.
Your company receives:
•30,000 targeted display campaign to run on Mountain website as well as other sites
•Creative copy and production included
•Twenty (20) VIP tickets to Bourbon and Bacon to use as staff incentive
•Each VIP attendee will receive early admittance to the event, special VIP section with
food buffet, 2 drink tickets, special bartender and meet and greet from Mountain on
air talent and Bourbon specialist.
•Company signage within the VIP section
•Company name listed with link on Mountain website aligned to event
Your company provides:
•$12,000 net investment with Entercom Denver
•Logo, links & copy as needed. Deadlines apply.
Entercom Event and Partner Referrals
Jim Johnston
Senior Marketing Manager
Bellco Credit Union – www.bellco.org
Office: 303-689-7857
Cell: 303-246-6913
Fax: 303-804-8005
Rich Meredith
The Hudson Gardens & Event Center
6115 South Santa Fe Driv
Littleton, CO 80120
rmeredith@hudsongardens.org
303-797-8565 ext. 307
303-210-2124 c
Jeannie McFarland Johnson
Vice President, Communications
303-558-8185 (O)
jmcjohnson@csg-sponsorship.com
Brian Kitts
Marketing and Venue Operations
City and County of Denver
Brian.Kitts@denvergov.org
Chris Chassen
Event Specialists, Inc.
303-762-8075 303-762-9514 fax
chrischassen@aol.com
Sean O'Connell | Live Nation | Colorado
(:: (+011) 303.837.1002 ext. 49902 (Fillmore) / 720.290.5146 mobile
Entercom Contacts
John Fullam
SVP Market Manager
Roxanne Marati
VP of Sales and Partnerships
Mike Peterson
VP Programming and Operations
AC Cantus
Marketing and Promotions Director
Elizabeth Bernberg
Digital Sales Manager
Eric Manthey
Client Services
Thank You
1
Local Connection
with National Scale.
Entercom is America’s #1 Creator
of Live, Original, Local Audio Content
2
Unrivaled Leader
in News and
Sports Radio
170 Million Monthly Listeners1
Across 235+ Stations, 90% Coverage of
top 50 U.S. Markets
#1 or #2
In Virtually All
Music Formats
Top 3
Podcast
Company
Spring 2018, National Regional Database, M-Su 12M-12M, 12+, 4-week Schedule Cume Persons.
RADIO.COM powered by Entercom
The Best Collection of Original, Live and On-
Demand Audio Content, Plus Premium Content in
News, Sports, Music and Entertainment
500+ live
Music Concerts
and Lifestyle Events
3
Denver
Seattle
Portland
Palm Springs
Minneapolis
Wichita
New Orleans
Madison
Milwaukee
Chicago
Kansas City
Memphis
Dallas
Austin Gainesville
Orlando
Detroit
Rochester
New York City
Philadelphia
Baltimore
Washington, D.C.
Norfolk
Wilkes-Barre
Greensboro
Greenville
Atlanta
Cleveland
Worcester
Hartford
Bo s ton
Providence
Springfield
Buffalo
Pittsburgh
Miami
Sacramento
San Francisco
Las VegasLos Angeles
PhoenixSan Diego
Riverside
Houston
St. Louis
CharlotteChattanooga
Richmond
Monthly Listeners
•235+ Leading
Stations in 47 Markets
•2nd Largest Radio
Group in the Country
Spring 2018, National Regional Database, M-Su 12M-12M, 12+, 4-week Schedule Cume Persons.
170Million
90% Coverage
of Top 50 Markets
Unparalleled Provider of Local Digital Solutions
4
Entercom Digital
Brands and
Solutions
Amplification
Capabilities
Display E-mail
Databases
Social
Platforms Video
Search Social Mobile Video
5
Podcasts
2,500+
Streaming Stations
500+40MM
Monthly Uniques
RADIO.COM APP RADIO.COM &
STATION WEBSITES
SMART SPEAKERS OTT
The Best Collection of Original, Live and On-Demand Content Across Entertainment, Music, News and Sports
Fastest Growing Digital
Audio App in the U.S.
comScore last 9 months
Source: March 2019 Triton, Localytics, Google Analytics
•Personality Endorsements
•Branded Content
•In-show Integrations
•Contests & Promotions
•Play-by-Play Sports
Partnerships
On-Air
•350+ Stations
•Streaming
Broadcast
•Podcasts
•Station Websites
Radio.com
•Display Ads
•Video
•Email
•E-Commerce
•Contests & Promotions
•Social Media Marketing
•SEO/SEM
Online
Entercom Denver: Reach & Scale
6
1.77M+
Weekly Listeners
6.3M+
Social Followers
23k+
Opt-In Database
Sources: Weekly Listeners: Nielsen Audio; M-Su 6a-12m Fall17 P6+ Total Cume. Social followers (9.30.17) and station database (9.22.17).
•Concerts & Events
•Sustainability &
Philanthropic Programs
•Sports Platforms
•Sampling
•At Retail
In the
Community
Kick-Off Meeting
•All partners and stakeholders
•Meet to discuss tasks and timeline
•Delegate who is in charge of what
•Set clear expectations with activity plans to meet them
01
02Our Process
03
Planning Phase
•We will create a marketing strategy and timeline
•We will create and work within the event P&L
•Contracts and detailed expectations of vendors
•Weekly communication
•Signage, logos and collateral
•Venue walk thru’s
•Secure sponsorships and create activation
Execution Phase
•Entercom to create event flow chart
•Project status meetings daily
•We will manage billing and invoices, payments, etc.
•We will ensure all creative and negotiated plans are delivered as
contracted
•We can provide production/creative
What Can We Measure?
Key Performance Indicators Measured:
1.Lift: Incremental Website Lift % and Total Attributed Visits
2.Creative: Ranks response rates of each piece of creative
3.Daypart & Stations: Determines which are most effective to optimize campaign in near real time
4.On-Air vs Off-Air: Directional insight into total campaign lift
Benefits:
Actionable Data Information:
Optimizing impact and increasing ROI for Radio Campaigns.
Key Audience Insights:
Understanding consumer motivation.
8Entercom Analytics 2018
Categories:
Automotive, Healthcare, QRS, Finance, Retail,
Home Improvement, Entertainment, Service,
and More.
Average % lift within the 8 minute tracking
window:
6% in Direct Response
10% in Total On Air / Off Air Traffic
5,000+
Advertisers on the
Analytics Platform
Proprietary tool that answers the question “how do I
quantify the impact of my broadcast media
campaign?”
9
TOURSIM : CASE STUDY
We showcased Dallas beyond its
amazing barbecue, world-class football
and inspiring ‘go big or go home’
attitude…
Through the voices of two nationally-
known influencers and transplants to the
Dallas area, Catherine Lowe of
Bachelor fame and Dallas Mavericks’
star JJ Barea, we captured the multi-
dimensional city from their eyes,
featuring some of the best, lesser-
known spots by way of custom content
across digital tactics, video, editorial,
email and Eventful…
We emphasized how Dallas is
everything travelers want it to be… and
so much more.
9
CUSTOM
BRANDED
CONTENT
7.8%
DEDICATED EMAIL
OPEN RATE
0.62%
DEDICATED EMAIL
CLICK THRU RATE
4.6MM
DISPLAY MEDIA
IMPRESSIONS
143K
VIDEO
VIEWS
2.6MM
EMAILS SENT
2.5%
WEG
CLICK THRU RATE
14.5%
WEG
OPEN RATE
Campaign Summary
10
Contacts: Roxanne Marati
First Name:
Roxanne
Last Name:
Marati
Linked User Form
roxanne.marati@entercom.com
2019 CSE Reviews: 21231244
Name Attachments
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21231246 No
21231247 No
21231248 No
21231249 No
21231250 No
21231251 No
21231252 No
21231253 No
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