HomeMy WebLinkAbout34. 2021 Vail Film Festival_10-01-2020Events RFP 18/19/20/21: 2021 Vail Film Festival
EVENT & APPLICANT OVERVIEW
0. Email contact
sean@vailfilmfestival.org
1. What is the name of your event/program?
2021 Vail Film Festival
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
No
3a. How much was your event or program funded in 2020?
$0
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$50,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
No
6. Proposed Event/Program Start Date
03/25/2021
7. Proposed Event/Program End Date
03/28/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
8. Are your event/program dates set or could they changed?
Event dates are flexible and can be changed
9. Name of person completing the application
Sean Cross
9a. Title of person completing the application
Co-Executive Director
10. Provide name of person or entity to whom the funding check will be cut.
Colorado Film Institute
11. Mailing Address Street
P.O. Box 1620
12. City
Edwards
13. State
Colorado
14. Zip Code
81632
15. Telephone number
9703066843
16. Email address
sean@vailfilmfestival.org
17. Event/program and/or organization website
www.vailfilmfestival.com
18. Number of years organization has been in business
17
19. Organization's Mission Statement
The Colorado Film Institute's mission is to foster independent film through film screenings, educational panels, workshops, and
networking events. The Colorado Film Institute stages the annual Vail Film Festival in Vail. Colorado as the primary outlet for the
Institute's initiatives.
20. Organization's Tax Status
Non-Profit (501C-3)
21. If applicable, please attach current State Department of Revenue Certificate with this application.
22. Does the event or program benefit a charity or organization?
No
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
Existing
1a. How many years has the event or program been produced in Vail?
17
1b. Please describe the location(s) of the event or program in previous years.
Vail Film Festival screenings and events have taken place in many venues throughout Vail, including the CineBistro Theater, the
Lodge at Vail, The Four Seasons, The Sebastian, Vail Mountain Haus, the Marriott Vail, the Vail Mountain School, Bol Vail, La Tour
restaurant, Larkspur restaurant, and the Cascade Theater.
2. Please provide a detailed description of the event/program and its activities.
The Vail Film Festival includes film screenings, filmmaker question and answer sessions, film industry panel discussions,
educational master classes, networking and social events, and an awards ceremony honoring the winning films, as well as tributes
to established and rising stars in the film industry.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
The 2021 Vail Film Festival will use the same venues we have used for the past several years, including the Cascade theater, the
Mountain Haus hotel, La Tour restaurant, and Larkspur restaurant. The Vail Film Festival will also be staged online. The festival
will follow all current protocols for indoor screenings and will keep up to date with guidelines from local, state, and federal
organizations. The festival will also consider drive-in theater screenings if needed.
4. Do you plan to use Vail Recreation District Facilities?
No
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
All physical events will take place within the Town of Vail, with additional programming online.
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
All of these
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
We will use carbon offsets and encourage all guests to recycle. We will encourage guests to take the Town of Vail buses, walk, or
carpool. We will use recyclable materials and will print our program guides using vegetable ink.
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
200
2. Number of volunteers needed
120
3. Number of event/program staff
20
4. Estimate of total number of spectators/attendees anticipated
12,000
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
3,000
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
2,500
3. Estimate the number of international guests your event/program will bring to Vail
1,000
4. How will your event/program increase sales tax in Vail?
Our filmmakers, attendees, staff, and volunteers will spend money within the Town of Vail, including hotel bookings, dining at
restaurants, and shopping at local stores.
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
The Vail Film Festival's focus on culturally relevant programming and works that inspire and entertain, as well as educational
panels and filmmaker discussions, help to support the Vail Town Council's mission to offer cultural and educational opportunities
to Vail residents and visiting guests, and to offer a fun experience that also fosters community building.
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
The Vail Film Festival strives to be a world class event by attracting leading film producers, directors, and actors, and showcasing
some of the year's best American and International films, aligning with Vail's identity as the world's premier international resort
destination. The festival film program is on par with the best film festivals in the world, the festival guest and filmmaker
experience is seamless throughout the entire process, from the online film program and ticket purchasing to will call pick up. The
festival staff and volunteers are well trained and able to communicate key festival information to attending guests, all supporting
Vail's identity as a world class resort.
7. CRC - Event Timing: How is it the right event/program at the right time?
We feel that many people miss attending events due to the pandemic and that by April 2021 people will feel far more comfortable
and will be excited about attending a physical event. Additionally, the Vail Film Festival dates in early April will help to attract film
industry professionals as there are no conflicting film festivals around that time. We also feel that the event can help to draw film
enthusiasts who also enjoy skiing and other outdoor winter activities to enjoy Vail for the final few weeks of the ski season.
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
The Vail Film Festival draws attendees from the Vail community, from throughout Colorado, and from cities across the United
States, who are interested in viewing the year's most cutting edge and inspiring films, learning about innovative filmmaking
techniques, and interacting with some of the top filmmakers and actors working in the film industry.
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
In addition to the physical event, the 2021 Vail Film Festival will include a full online program, as well as many panel discussions,
filmmaker sessions, and workshops. We intend to significantly grow our educational programs for the 2021 film festival so that
the film screenings comprise only part of the program. Additionally, the online component will help to extend the Vail Film Festival
brand to audiences across the country and around the world, and will help to drive future in person attendance at the event.
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
The Vail Film Festival is a celebratory, fun event that encourages interaction between guests and filmmakers, both with daily
panels and filmmaker Question and Answer sessions, and with nightly parties where attendees can discuss the day's films and
unwind at one of Vail's signature hotels or restaurants. We will also program a number of films that are entertaining and uplifting,
and films that promote conversations between attendees and filmmakers.
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
The Vail Film Festival will have a marketing and media reach of over 15 million.
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
We have continued to build media awareness through major social networks such as Facebook and Twitter, as well as grow our
affiliations with film industry publications and organizations. We will continue to seek out stronger media partnerships to build the
Vail Film Festival brand within the film industry and among the general public. Additionally, we will invite film industry journalists
and film critics to attend the 2021 Vail Film Festival. The festival will also honor high profile film industry guests, generating
significant media exposure through press releases and media coverage, as well as social media exposure. The festival will also
have a full online program which will enable us to reach a far wider audience beyond Vail.
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
The producers of the event have staged the Vail Film Festival for 17 years, and have extensive knowledge and deep resources
within the film industry to sustain and grow the event.
13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to
changing public health orders.
The producers were ready to stage the 2020 Vail Film Festival as a physical event, and were forced to cancel the event just 10
days before the set start date. Fortunately, a film festival lends itself well to the online format, and the producers were able to
stage the full 2020 Vail Film Festival online. Additionally, depending on public health orders, the producers can also stage drive-in
screenings, and social distanced outdoor screenings, in order to meet any public health orders.
13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing
public health orders.
The producers were ready to stage the 2020 Vail Film Festival as a physical event, and were forced to cancel the event just 10
days before the set start date. Fortunately, a film festival lends itself well to the online format, and the producers were able to
stage the full 2020 Vail Film Festival online. Additionally, depending on public health orders, the producers can also stage drive-in
screenings, and social distanced outdoor screenings, in order to meet any public health orders.
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
3,500
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$2,300,000
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$2,300,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
The festival will direct attendees to book lodging within the Town of Vail on the festival lodging page on the website, as well as in
our newsletters, in our lodging specific emails, and in emails to festival pass purchasers. The festival will work with our hotel
partners to track lodging nights generated.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
The funds requested from the CSE will be used to market the event to guests in Colorado and across the country, via traditional
marketing and through social media and online channels.
2. Please upload the provided complete event/program budget template here.
2021_Projected_Budget_VailFilmFestival_CSE.xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
15
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
If the event is not funded at the full request, the event will reduce the marketing spend, and decrease the number of venues and
screenings.
5. Should the CSE decide not to support this event/program at all, will it still occur?
Yes
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
110,000
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
VFF_2021_MarketingPlan.xlsx
1. Objectives: What are you trying to accomplish through your marketing efforts?
The festival's marketing efforts are targeted to bring in filmmakers and guests from the key filmmaking locations of Los Angeles,
New York, and Chicago, and attendees from Vail, Denver/Boulder and throughout Colorado, as well as film enthusiasts from
across the United States and internationally.
2. Strategy: How will you meet your objectives?
The festival will spend strategically to target the right demographic of film fans, filmmakers, and entertainment and luxury
seekers. To help achieve our objectives, the festival will partner with other events and organizations with similar goals, as well as
in-kind sponsorships to extend our marketing spend.
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
The festival will partner with local businesses and events to build awareness for the event with both locals and visitors.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Local, Print - Regional, Print - National, Editorial, Radio, Television, Online Event Listings, E-newsletters, Web, Media
Plan/Public Relations, Grassroots, Facebook, Instagram, Twitter, Posters, Flyers, Event/Program App, Signage – Banners, etc, Co-
promotions, Partnerships, Local Vail Businesses, Concierge Visits
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Krista Ammirato
6b. Telephone Number
646-236-2155
6c. Email Address
krista@vailfilmfestival.org
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$217,000
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$50,000
2. Please list your confirmed sponsors or partners.
Hallmark, Archaea Mass, National Endowment for the Arts, Colorado Creative Industries, Arise, KermaTDI, Colorado Office of Film
TV & Media, Screen Actors Guild, Stage32, Lessing Foundation, Vail Daily, Epic Mountain Express, Always Mountain Time, Cherry
Picks, and Allegretti Foundation.
3. Please explain the potential for additional sponsorships or partners.
We expect to secure several more high profile sponsors, including our multi-year partnership with GMC, given the success of our
online film festival and the fact that the 2021 Vail Film Festival will offer our sponsors the opportunity to activate on-site in Vail
and online through our online festival, reaching a far wider audience. We are in talks with several potential new sponsors
including several online streaming platforms (Netflix, Hulu, Amazon, and Apple TV), as well as other online focused companies. We
also anticipate securing sponsors that have supported the event in the past such as many of our hotel, travel, and marketing
partners.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Sponsorship_2021_VailFilmFestival.pdf
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
No
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
Due to the pandemic, we staged the 2020 Vail Film Festival online with great success. We screened over 50 films and had a
marketing reach of over 20 million, including prominent exposure in the New York Post and Decider.com. We had approximately
7500 pass/ticket buyers viewing the films and over 200,000 people visiting the website. The festival reached people in 44 U.S.
states and 7 countries. For the 2021 Vail Film Festival, we intend to stage both the physical film festival and the online event,
significantly increasing our reach and helping to build greater brand awareness for both the film festival and for the Town of Vail.
REQUIRED ATTACHMENTS
2020 Event Recap
VailFilmFestival2020_WrapReport.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
Vail Film Festival Board and Staff_2020.docx
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
https://www.vailfilmfestival.com
https://www.facebook.com/VailFilmFestival/
https://twitter.com/vailfilmfest
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
NY_Post_Decider_VailFilmFestival.png
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
FilmDaily_VailFilmFestival.png
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
High Altitude Society: Vail Film Festival successfully adapts to virtual format in COVID-19 pandemic | VailDaily.com.pdf
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Corinne Hara
Number
Events RFP 18/19/20/21: File Attachments
2. Please upload the provided complete event/program budget template here.
2021_Projected_Budget_VailFilmFestival_CSE.xlsx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
VFF_2021_MarketingPlan.xlsx
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Sponsorship_2021_VailFilmFestival.pdf
2020 Event Recap
VailFilmFestival2020_WrapReport.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
Vail Film Festival Board and Staff_2020.docx
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
NY_Post_Decider_VailFilmFestival.png
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
FilmDaily_VailFilmFestival.png
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
High Altitude Society: Vail Film Festival successfully adapts to virtual format in COVID-19 pandemic | VailDaily.com.pdf
Expenses
1
Event/Program Budget for 2021 Vail Film Festival
> Expenses
Estimated Actual
Total Expenses $294,950.00 $294,950.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $20,000.00 Social food + Beverage $20,000.00
Insurance $7,500.00 Non-social food + Beverage $7,500.00
Technical Team and Equipment $12,000.00 Total $27,500.00 $27,500.00
Utilities $1,500.00
Security $1,500.00
Parking & Permits $2,200.00
Banners and Posters $4,500.00
Signage $5,500.00 Travel $17,000.00
Step & Repeat $3,000.00 Hotel $13,000.00
Passes $6500.00 In-Kind Travel & Hotel $18,500.00
Staff Shirts $2,500.00
Program Guides $4,200.00
Total $70,900.00 $70,900.00 Total $48,500.00 $48,500.00
Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $7,500.00 Awards $2,500.00
Advertising - Print $15,000.00 Cash Purse $0.00
Advertising - Social Media $15,000.00 Total $2,500.00 $2,500.00
Advertising - Online $12,000.00
Press Releases $6,000.00
Public Relations $4,500.00
Media TV, Production & Distribution $3,000.00
Graphic Design $5,200.00
Expenses
2
Website $8,500.00
Collateral Materials $5,000.00
Printing $12,000.00
In-Kind Website & Design $10,000.00
Total $103,700.00 $103,700.00
Marketing Estimated Actual
Telephone/Internet $2,200.00
Photography $2,500.00
Transportation $5,000.00
Permit Fees $150.00
Postage/Shipping $2,000.00
Supplies-Office or Other $3,500.00
Demographic Survey $1,500.00
In-Kind Marketing $25,000.00
Total $41,850.00 $41,850.00
Income
3
Event/Program Budget for 2021 Vail Film Festival
> Income
Estimated Actual
Total Income $298,750.00 $298,750.00
Tickets/Admissions
Estimated Actual Estimated Actual
4800 Screening Tickets @ $10.00 $48,000.00
300 Vista Passes @ $37.50 $11,250.00
550 Comp Vista Passes @ $0.00 $0.00
120 Prima Passes @ $150.00 $22,500.00
320 Comp Prima Passes @ $0.00 $0.00
200 Volunteer Passes @ $0.00 $0.00
200 Filmmaker Passes @ $0.00 $0.00
$81,750.00 $81,750.00
Revenue from other items
Estimated Actual Estimated Actual
1 Cash Sponsorships @ $40,000.00 $40,000.00
1 Cash Sponsorships @ $20,000.00 $20,000.00
1 Cash Sponsorships @ $10,000.00 $10,000.00
2 Cash Sponsorships @ $5,000.00 $10,000.00
3 Cash Sponsorships @ $1,500.00 $4,500.00
5 Cash Sponsorships @ $1,000.00 $5,000.00
20 In Kind Sponsorships @ $2,500.00 $50,000.00
3 Donations @ $2,500.00 $7,500.00
1 CSE Funding @ $40,000.00 $40,000.00
2 Grants @ $5,000.00 $10,000.00
1 Film submissions @ $20,000.00 $20,000.00
$217,000.00 $217,000.00
Income
4
Summary
5
Event/Program Budget for 2021 Vail Film Festival
> Profit - Loss Summary
Estimated Actual
Total income $298,750.00 298750
Total expenses $294,950.00 294950
Total profit (or loss)$3,800.00 3800
Estimated Actual
$292,500.00
$293,750.00
$295,000.00
$296,250.00
$297,500.00
$298,750.00
$300,000.00
Total income
Total expenses
Sheet1
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2021 Vail Film Festival Marketing Plan
Budget: $86,300
TYPE SPECS & DETAILS RUN DATE
PRE-FESTIVAL COLLATERAL
Posters 11" x 17" and 18" x 42"February, March, April
Postcards 4" x 6"February, March, April
Threefold Brochure 8.5" x 11"February, March, April
AT-FESTIVAL COLLATERAL
Staff T-shirts Major sponsor logos April 1-4
Public T-shirts Major sponsor logos April 1-4
Car Decals Car sponsor April 1-4
Shuttle Decals VFF logo April 1-4
Festival Passes VFF logo April 1-4
Program Guide Sponsor ads and logos February, March, April
Schedule/Map Sponsor logos February, March, April
Festival Sponsor Slide Sponsor logos April 1-4
Step and Repeat wall Major sponsor logos April 1-4
MEDIA ADVERTISING & MARKETING
Vail Daily Ads in various sizes, articles February, March, April
Always Mountain Time Radio spots, interviews, DJ mentions February, March, April
TV8 TV spots, interviews, host mentions February, March, April
Comcast (Statewide in Colorado)Over 200 TV spots throughout CO Month of March
Google Adwords Ads in various sizes January, February, March, April
Facebook advertising Ads in various sizes January, February, March, April
YouTube advertising VFF promo spot February, March, April
Vail Film Festival website VFF news, trailers, content Year-round
Vail Film Festival Facebook VFF news, trailers, content Year-round
Vail Film Festival Twitter VFF news, trailers, content Year-round
Vail Film Festival YouTube VFF promo spot, trailers, interviews Year-round
Vail Film Festival newsletters VFF news, trailers, content Year-round
Film partner newsletters Cross promotion with film related media Year-round
Withoutabox/IMDB Advertising and newsletters September 2020 to March 2021
FilmFreeway Advertising and newsletters September 2020 to March 2021
Denver Post Film section Film critic mention Month of March
Denver Film Society Cross promotion (newsletters)Month of March
Colorado TV, Film & Media Office Website and Newsletters Month of March
Colorado Film & Video Assoc. Newsletters Month of March
5280 magazine Online and newsletter Month of March
InkTip Cross promotion (newsletters)February, March, April
Sheet1
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FilmFestivals.com Cross promotion (newsletters)February, March, April
MovieBytes Cross promotion (newsletters)February, March, April
CU Boulder Film department Newsletters March, April
Colorado Mountain College Newsletters March, April
Colorado Film School Newsletters March, April
Press Releases to National Film Trades Festival news March, April
Press Releases to National Travel Trades Festival news March, April
MARCH 25-28, 2021
18TH VAIL FILM FESTIVAL
OVERVIEW
The Vail Film Festival celebrates female
filmmakers and draws film fans who live life
to the fullest.
For 4 days this March, the annual Vail Film Festival celebrates
innovative female filmmakers with film screenings, filmmaker
Q&A's, panel discussions, workshops, and nightly parties,
offering our guests an opportunity to share cinematic
passions in one of the most beautiful settings in the world.
The 2021 Vail Film Festival will also include a full online
program, enabling attendees to participate both at the
physical event and virtually.
HERITAGE
Vail Film Festival has been at the forefront of breakout
films, filmmakers and actors since 2004.
Past Vail Film Fes<val honorees and special guests include ChrisKna Ricci, Sophia Bush,
Allison Janney, Julie Delpy, Kate Bosworth, Karen Allen,
Jane Seymour, Melissa Joan Hart, Tricia O'Kelly, Tiffani Thiesen, Kaitlin Olsen,
Sara Bareilles, Aya Cash, Olivia Wilde, Michelle Monaghan and Krysten RiOer.
Vail is the home of many acclaimed independent films from powerful female directors,
such as Bethany Anderson's Kentucky Burning, Lara Gallagher's Clementine,
Courtney Balaker's Little Pink House, Jennifer Morrison's Sun Dogs,
Kerry David's Breaking Their Silence, Molly McGlynn's Mary Goes Round, and
Hannah Fidell's The Long Dumb Road.
"The Vail Film Festival has a very strong film program"
- Owen Gleiberman, Entertainment Weekly
DEMOGRAPHICS
The Vail Film Festival will draw over 12,000 attendees for the festival weekend. Guests attend from throughout
Colorado, and from major cities across the U.S.
Income:
21.9% - >$500,000
25.4% - $200,000 - $499,999
28.3% - $100,000 - $199,999
16.5% - $50,000 - $99,999
7.9% - <$49,0000
Origin:
12% - Local
26% - In-State (Non-Local)
62% - Out-of-State
Gender: 54% - Female
46% - Male
Age:Under 30: 33%30-54: 39%55+: 28%
The Vail Film Festival has attracted major
film critics and garnered millions of
media impressions.
Hollywood Reporter
MovieMaker magazine Vail
Beaver Creek magazine
Variety
Men’s Health
5280 magazine
Retna
Comcast
Forbes
Westword
The New York Post
The Los Angeles Times The
Chicago Tribune The New York
Daily News
The SeaYle Times The Dallas Observer
The Denver Post
KSKE
WireImage
IFC
The Vail Daily
The Washington Post
NRC Broadcas<ng
The Village Voice
Wall Street Journal Entertainment Weekly
Boulder Weekly 9 News (NBC)
MEDIA
The Vail Film Festival social media team engages and promotes
on behalf of the festival and our sponsors.
SOCIAL MEDIA
Vail Film Festival educational programs help educate aspiring filmmakers and the local community, with workshops, panels, andfilmmaker sessions led by established film industry professionals.
EDUCATIONAL PROGRAMMING
The Vail Film Festival offers our partners an opportunity to integrate with the festival, activating for your brand, and enhancing the festival experience for our filmmakers and guests.
SPONSORSHIP
SPONSORSHIP
Sponsor Opportunities
•Recognized as an Official Sponsor of the Vail Film Festival
•Festival wide exposure
•Sampling opportuni<es
•Interview opportuni<es
•Present a festival party ("Opening Party presented by")
•Present a fes<val film program •Present a Vail Film Fes<val Award, with naming rights
•Commercial spot screened before fes<val films
•Filmmaker photo opportuni<es
•Logo and link on Homepage of Vail Film Fes<val website
•Logo and link on Sponsor page of Vail Film Fes<val website
•Logo inclusion on fes<val Banner, Posters, and Staff Shirts
•Included in fes<val press releases
•Included on fes<val adver<sing and collateral
•VIP access to all events and screenings
•Passes for Sponsor and Sponsor guests
•Included on fes<val slide played before films
•Designated Social Media posts
•Included in Festival newsletters
•Sponsor Ad in Fes<val program guide
CONTACT
Sean Cross
Phone: 646-236-2155
Email: sean@vailfilmfestival.org
VAIL FILM FESTIVAL
MAY 15-17, 2020
WEBSITE VISITORS
Website
7750 unique viewers
(2981 orders x 2.6 average number of viewers per household)
6558 Commercial Spot plays
(Average of 2.2 films per order)
17,050 Commercial Spot views
(6558 plays x average of 2.6 household viewers)
126,859 website visitors to the streaming website
219,300 total website visitors to the 2020 VFF website
and VFF streaming sites
Viewer locations: CA 21%, CO 19%, NC 12%, NY 10%,
TX 9%, IL 7%, VA 4%, OH 4%, FL 4%, Other 10%
Vail Film Festival Newsletter
124,500 opens of VFF newsletters
SOCIAL MEDIA AND ADVERTISING
Social Media
Facebook, Twitter, Instagram:
Reach: 400,000+
Engagements: 67,000+
Advertising
23M+ Total Impressions
999,100 impressions in the New York Post
460,000 impressions in the New York Times
4M impressions on Variety.com
10M impressions on FilmDaily.com
8M impressions on Goldstar.com
120,000 impressions on VailDaily.com
SCREENING ROOM – ONLINE FILM GUIDE
GMC SCREENING ROOM –COMMERCIAL SPOTS
VAIL FILM FESTIVAL SOCIAL MEDIA POSTS (SNAPSHOT)
MEDIA COVERAGE (SNAPSHOT)
MEDIA COVERAGE (SNAPSHOT)
As part of this year’s online festival, Vail is hosting a GMC Audience Award
Sweepstakes, which is open to anyone who visits the festival streaming website.
The winner will get VIP access to next year’s Vail Film Festival, as well as round-
trip transportation to the event and hotel accommodations in Vail.
The virtual festival begins May 15 and runs through May 17. To access the
festival, go to the Vail Film Festival websit to activate your pass and begin
watching the content on the virtual festival website using any device.
MEDIA COVERAGE (SNAPSHOT)
MEDIA COVERAGE (SNAPSHOT)
MEDIA COVERAGE (SNAPSHOT)
MEDIA COVERAGE (SNAPSHOT)
Vail Film Festival Board and Staff
Board
Scott Cross (Co-Executive Director)
Sean Cross (Co-Executive Director)
Judith Landau (Board member)
Pamela Lessing (Board member)
Advisory Board
Mary Bochain
Ryan Dunn
Kaye Ferry
Adam Kassen
Mark Kassen
LuLeta Maslak
Festival Team
Corinne Hara (Festival Director)
Steven Douglass (Volunteer Coordinator)
Bill LeVasseur (Festival host)
Jacqui Jorgeson (Features Programming Director)
Brian Bangerter (Documentary Programming Director)
Amanda Durst (Shorts Programming Director)
Jordan Hall (Student Films Programming Director)
Krista Ammirato (Public Relations Director)
Marc Griffin (Creative Director)
Ashley Blair (Theater Manager)
Shanelle Sherlin (Social Media Director)
Deb Weiss (Hospitality Lounge Director)
Michael Howard (Videographer/Photographer )
Vadim Elkind (Videographer/Photographer)
Attachment: NY_Post_Decider_VailFilmFestival.png
Attachment: FilmDaily_VailFilmFestival.png
9/22/20, 4:00 PMHigh Altitude Society: Vail Film Festival successfully adapts to virtual format in COVID-19 pandemic | VailDaily.com
Page 1 of 2https://www.vaildaily.com/entertainment/high-altitude-society-vail-film-festival-successfully-adapts-to-virtual-format-in-covid-19-pandemic/
High Altitude Society: Vail Film Festival successfully
adapts to virtual format in COVID-19 pandemic
On May 15-17, the Vail Film Festival successfully staged a virtual version of its annual event, which was rejiggerd to comply with
county health orders that currently limit gathering sizes in the COVID-19 pandemic. Cinephiles everywhere could enjoy from the
comfort of their homes without the need for travel or buying theater popcorn.
We’re all missing in-person events, and as great as it was to still participate in the Vail Film Fest, it’s not quite the same. Film
producers, directors, actors, and moviegoers usually like to mix and mingle, and present and listen to panel discussions in person.
Actually, the last large-scale event that I attended was the Boulder Film Festival in early March where I met film actor Jesse Eisenberg
and listened to panel discussions with Robbie Robertson of “The Band” and “Wild” author Cheryl Strayed. I am grateful for those
memories of gathering together and look forward to more in the future when it’s safe.
But as always, the 2020 Vail Film Festival featured incredible films, focused on women filmmakers, had a robust social media presence
and provided excellent content. There were filmmaker Q&A’s, women in film panel discussions, some great short films, virtual live
music, student films, voting for your favorite films, and a fun awards ceremony.
A few fan favorites stood out. Narrated by Annette Benning, “A Towering Task” tells the unlikely and uniquely American story of the
Peace Corps, from its founding under John F. Kennedy to today’s existence at the forefront of some of the pressing themes facing the
global community.
YOUR AD HERE »
Entertainment FOLLOW ENTERTAINMENT | May 20, 2020
By Betty Ann Woodland
Special to the Daily
9/22/20, 4:00 PMHigh Altitude Society: Vail Film Festival successfully adapts to virtual format in COVID-19 pandemic | VailDaily.com
Page 2 of 2https://www.vaildaily.com/entertainment/high-altitude-society-vail-film-festival-successfully-adapts-to-virtual-format-in-covid-19-pandemic/
The virtual format for the Vail Film Festival featured talks and screenings, like the in-person festival typically does.
Special to the Daily
GMC Audience Award winning film “Drought” tells the story of an autistic young man with a huge fascination for weather. He and his
sister go storm-chasing in their mom’s ice cream truck. This film made its world premiere online at the Vail Film Festival on May 16,
followed by a Q&A with directors.
The best film award went to “Barbara Adesso;” best documentary, “Seasons of Change on Henry’s Far;” best short films, “Reclamation”
and “Rehearsal;” and best student film “Carrying Tomorrow.”
Long time Vail Film Festival emcee Bill LeVasseur thanked the Vail Film Festival community, the filmmakers, sponsors, and supporters
of independent filmmakers. The most important thank you was for everyone that made this year’s online festival a huge success with
their continued support.
Betty Ann Woodland is a longtime local who covers social events including fundraisers for nonpro9ts, local happenings and soirees of all
kinds. She can be reached at bettyannw6@gmail.com !.
Support Local Journalism DONATE
Contacts: Corinne Hara
First Name:
Corinne
Last Name:
Hara
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