HomeMy WebLinkAbout38. Wine Classic at Vail_10-01-2020Events RFP 18/19/20/21: Wine Classic at Vail
EVENT & APPLICANT OVERVIEW
0. Email contact
Kristen@tppevents.com
1. What is the name of your event/program?
Wine Classic at Vail
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
No
3a. How much was your event or program funded in 2020?
$45,000
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$60,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
No
6. Proposed Event/Program Start Date
08/06/2021
7. Proposed Event/Program End Date
08/08/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
8. Are your event/program dates set or could they changed?
Event dates are flexible and can be changed
9. Name of person completing the application
Kristen Horpedahl
9a. Title of person completing the application
Event Director
10. Provide name of person or entity to whom the funding check will be cut.
Team Player Productions
11. Mailing Address Street
3457 Ringsby Ct, Suite 107
12. City
Denver
13. State
Colorado
14. Zip Code
80216
15. Telephone number
3037776887
16. Email address
Kristen@tppevents.com
17. Event/program and/or organization website
tppevents.com
18. Number of years organization has been in business
24
19. Organization's Mission Statement
Through leadership, innovation, hard work and organizational ninja skills, Team Player Productions is a world-class event
production & management company, delivering successful and memorable events with a commitment to our patrons, sponsors,
non-profit partners and the communities we serve.
20. Organization's Tax Status
For Profit
21. If applicable, please attach current State Department of Revenue Certificate with this application.
22. Does the event or program benefit a charity or organization?
Yes
22a. Please name and describe the beneficiary
Vail Valley Mountain Trails Alliance
The VVMTA is the leading advocate for soft surface trails in Eagle County, CO. The VVMTA’s vision is the creation of a sustainable
multi-use soft surface trail network connecting communities and neighborhoods from Vail Pass to Basalt. We promote
stewardship of our public lands, sustainable trail building practices and a balance between recreation and conservation. The
VVMTA maintains that trails contribute to the quality of life and economic vitality of the community.
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
Existing
1a. How many years has the event or program been produced in Vail?
1
1b. Please describe the location(s) of the event or program in previous years.
Ford sculpture garden park
2. Please provide a detailed description of the event/program and its activities.
Friday & Saturday
40+ wineries, breweries and spirits, both international and domestic sampling. Limited snack/food options. Live music. 6+ session
times
If we are able, we'd like to add more intimate tastings/pairings with our restaurant and hotel partners.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
We have been holding on venue space to hear if we should continue to produce the event in the park near Ford Park Sculpture
Garden. That was a wonderful venue that we'd like to continue working in.
4. Do you plan to use Vail Recreation District Facilities?
No
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
None
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Use of Zero Hero Tents & staffing, Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to
bring re-usable bags and water bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event,
Enforce no idling policy for staff and guests, Recycling required in all areas of event, Wastewater will be properly disposed of, Use
eco-friendly serving utensils (compostable or recyclable), Ban styrofoam, not allowed within town limits, Compost food waste
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
Team Player Productions is committed to producing events sustainably and taking every measure to be environmentally friendly.
We have executed the following measures for the Wine Classic at Vail in it's first year:
- Walking Mountains Science Center for trash, recycling and compost
- Reusable signage across multiple "Classic" events
- Compostable and recyclable tasting cups/glasses
In the current pandemic situation, we face a few challenges that walk the line between sustainability and public health. We
needed to switch to single use cups to minimize contact. We were able to use 100% compostable cups, but would like to make the
switch back to reusable cups when it is deemed safe enough to do so. We usually use fabric linens for all events, but had to
switch 10-20 to plastic so that they could be sanitized between sessions. We plan to closely monitor the public health situation, as
always, to keep our guests safe and be as environmentally friendly as possible.
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
60
2. Number of volunteers needed
15
3. Number of event/program staff
12
4. Estimate of total number of spectators/attendees anticipated
1,500
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
1,000
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
400
3. Estimate the number of international guests your event/program will bring to Vail
10
4. How will your event/program increase sales tax in Vail?
By increasing attendance and overnight visitors we will drive our patrons to Vail hotels, restaurants and shopping in Vail Village
and Lionshead. Our post event surveys for 2020 are still being collected. Our average spend per person on similar events was
over $800 per person over their weekend stay. We had a TPP record number of lodging nights booked at Evergreen Lodge for this
event in 2020.
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
The Wine Classic at Vail is a premier mountain event that attracts guests from around the state as well as the US for a destination
experience that cannot be duplicated.
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
This event attracts Boomers with an affinity for fine dining and luxury experiences. They have a disposable income and time to
travel.
They are searching for events and experiences that are safe and out of the ordinary. The Wine Classic at Vail provides them with a
weekend of fine wine programming in a town that can also provide the sophisticated dining and travel experiences they crave.
7. CRC - Event Timing: How is it the right event/program at the right time?
There aren't many other culinary events during this time of the year. This could also be a great compliment to other events at the
beginning of August to extend people's trips.
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
• Aligning with local business partners locally including West Vail Liquors, Vail Resorts, and several restaurant and lodging
partners in Vail Village, Lionshead and the greater Vail Valley.
• Utilizing the Vail Valley Mountain Bike Association as our nonprofit to support not only a local organization but see it impact
change in the surrounding area for thousands of people to enjoy.
• We want to create events in communities that become a tradition and bring people together annually.
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
Each year we have different wineries, personalities, bands, and vendors. This provides a fresh experience for a festival that will
surely become an annual tradition for guests.
As the public health order changes, we'd like to be able to add ancillary events such as seminars, paired lunches and specialty
tastings to our schedule.
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
This event is unique for suppliers and guests as an intimate tasting. Spreading out sessions allows our wineries to tell their story
and connect with wine lovers. Every session is a VIP experience with no lines and time to really enjoy the experience.
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
In 2020 our media reach was over 32,489,221 impressions for PR alone. We estimate other paid marketing efforts to include over
2,983,294 impressions.
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
We can certainly leverage media as we are currently one of a handful of events running during the pandemic and have shown
some amount of success doing it.
As for sponsorships, larger companies are still pulling back on sponsorships as they don't want to be associated with an event
during a pandemic and thus any potential liability fallout. Some smaller companies are wanting to support and fill those gaps left
by the larger companies however the sponsorship levels are much smaller. With the reduced numbers permitted by the public
health order, it's also harder to draw in the larger dollars as we may not reach that larger audience that companies are seeking.
That being said, we were able to draw $12k in sponsorship for a new event during the pandemic. Now that we have proven the
concept, we will continue to provide intimate experiences for these brands to get in front of their audience for memorable
interactions.
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
TPP has over 24 years of event experience. We have produced over 500 events from Portland, Maine to Portland, Oregon, raising
over 1.5 million dollars for our non-profit partners. From concept to creation, we’ve built wine festivals, beer festivals, food
festivals, athletic events and music festivals. We build successful, engaging, memorable experiences that keep our guests and
partners coming back year after year.
13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to
changing public health orders.
Team Player Productions has a history of producing events for a wide range of audience sizes and interests. From paired lunches
for 30, to free concerts over 40,000, we are flexible to the needs and goals of each of our events.
In 2020 we were able to successfully complete two events with 175 person sessions under the current public health order. With 5
sessions for the weekend we brought over 875 people to Vail, not including vendors/suppliers. While in "normal" times, events like
these could attract over 1000-1500 people, we were quite proud of what we were able to accomplish. This event model is quite
scalable to the future public health orders. Being cognizant of social distancing, these events could continue to be produced with
sessions of 175-300. We have also discussed multiple sessions running at once in separate venues to double capacity instantly.
We adapted almost every aspect of the events to keep people as safe as possible and go above and beyond requirements. This
included our spacing, entry policies, sanitation practices, tent/rental placement, scanning tickets and ID check, sampling, and
event layout. We consulted Eagle County Public Health every step of the way to confirm our communications and practices were
aligned with what they would expect.
Team Player Productions is in this for the long haul of recovery and our team will continue to be creative and innovative during
this time. TPP was the only event producers in the state to execute multiple tasting festivals successfully at over 1500 people
cumulatively. We learned that these more intimate events were so well received that this may be a more consistent model
moving forward.
13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing
public health orders.
Same as 13. CRC
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
300
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$350,000
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$480,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
Every ticket purchaser receives an email with lodging partner information, highlighted restaurants and other activities to do in the
area. We have tracking codes and links from our lodging partners to help track the number of nights booked by the Classic.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
The funds will be used for marketing, sustainability efforts and hotel rooms.
2. Please upload the provided complete event/program budget template here.
2021 Vail Wine Classic Budget.xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
23
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
Less marketing reach to out of state visitors especially.
5. Should the CSE decide not to support this event/program at all, will it still occur?
No
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
183,725
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
TPP Vail Events Marketing .pdf
1. Objectives: What are you trying to accomplish through your marketing efforts?
Bring overnight guests to Vail for 2+ nights from the greater Denver area, Colorado as a whole, and out of state visitors to attend
the Classic
2. Strategy: How will you meet your objectives?
We have a wide variety of marketing channels and demographics focused in the Front Range and out of state. We have excellent
PR and influencer partners who help promote our events. We use a combination of editorial, social media, digital/print advertising
as well as a number of grass roots and partnerships.
TPP has a database over 80k of active Colorado residents with an affinity for weekend travel. We target messaging to specific
demographics based on their interest in mountain vacations, outdoor activities, beer, lifestyle events etc.
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
We have several hotel partners for the event that we promote. After purchasing tickets we send out a "Guide to Vail" highlighting
our hotel, restaurant and lifestyle partners as well as other activities to do while they're in town. Especially during COVID, we
encourage people to make reservations ahead of time for meals and activities.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Local, Print - Regional, Editorial, Television, Online Event Listings, E-newsletters, Web, Media Plan/Public Relations,
Grassroots, Facebook, Instagram, Posters, Rack Cards, Flyers, Signage – Banners, etc, Co-promotions, Partnerships, Local Vail
Businesses, Concierge Visits
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
B PR
6b. Telephone Number
(303) 658-0605
6c. Email Address
tpp@wearebpr.com
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$25,000
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$75,000
2. Please list your confirmed sponsors or partners.
Smartwater
CO Homes & Lifestyle Magazine
3. Please explain the potential for additional sponsorships or partners.
Categories include:
Hard Seltzer
Beer
Spirits
Vehicle
Cheese
Meat/Charcuterie
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
TPP_BWC-Overview_033020.pdf
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
No
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
We would like to utilize the Ford Park Sculpture Garden again if it is available.
REQUIRED ATTACHMENTS
2020 Event Recap
TPP Roster.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
TPP Roster.pdf
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
2020 Event Recap is still in progress. Please see the Vail Craft Beer survey results for reference, knowing that event was smaller
and less affluent.
https://www.vaildaily.com/entertainment/what-its-like-to-go-to-a-wine-tasting-event-during-the-coronavirus-pandemic/
"Even with social distancing protocols, masks and plastic tasting cups, in most other ways, this event was like it might be in non-
pandemic times. Both me and my boyfriend saw a few people we knew. We drank and goofed around.
What else could you really ask for?"
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
2020 Wine Classic Recap.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be scheduled
over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Ryan Slater
Number
Events RFP 18/19/20/21: File Attachments
2. Please upload the provided complete event/program budget template here.
2021 Vail Wine Classic Budget.xlsx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
TPP Vail Events Marketing .pdf
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
TPP_BWC-Overview_033020.pdf
2020 Event Recap
TPP Roster.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
TPP Roster.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
2020 Wine Classic Recap.pdf
Expenses
Event/Program Budget for Vail Wine Classic 2021
> Expenses
Estimated Actual
Total Expenses $209,700.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $20,000.00 Social food + Beverage $13,000.00
Insurance $2,500.00 Non-social food + Beverage $500.00
Sound/AV $1,000.00 Seminars $0.00
Construction or Equipment $10,000.00 Ice $3,000.00
Trash/Composting $3,000.00 Total $16,500.00 $0.00
Utilities $500.00
Labor $50,000.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $2,000.00
Banners - Printing & $1,500.00 Speakers $0.00
Signage $1,500.00 Travel $0.00
Restrooms $1,500.00 Winery Hotel Rooms $6,000.00
Permits and Fees $200.00 Staff Rooms $1,500.00
Non-profit Donations $6,500.00 Venue Fees $1,000.00
Mugs $5,000.00 Total $10,500.00 $0.00
Commissions $1,000.00
Total $104,200.00 $0.00 Prizes Estimated Actual
Prizes $0.00
Marketing Estimated Actual Cash Purse $0.00
Advertising - Radio $0.00 Total $0.00 $0.00
Advertising - Print $5,000.00
Advertising - Social Media $10,000.00
Public Relations $4,000.00
Sales Team Expenses $1,000.00
Media TV, Production & Distribution $2,500.00
Graphic Design $2,000.00
Website $2,000.00
Collateral Materials $0.00
Printing $1,000.00
Total $27,500.00 $0.00
Marketing Estimated Actual
Telephone/Internet $0.00
Expenses
Photography $1,000.00
Transportation $0.00
Permit Fees $0.00
Postage/Shipping $0.00
In Kind Trades $50,000.00
Supplies-Office or Other $0.00
Demographic Survey $0.00
Sales Tax $0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $51,000.00 $0.00
Income
Event/Program Budget for Vail Wine Classic 2021
> Income
Estimated Actual
Total Income $243,725.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
175 Friday Tasting A $75.00 $13,125.00
175 Friday Tasting B $75.00 $13,125.00
175 Friday Best of Festival $100.00 $17,500.00
175 Saturday Grand Tasting GA Tickets - A $75.00 $13,125.00
175 Saturday Grand Tasting GA Tickets - B $75.00 $13,125.00
175 Saturday Grand Tasting GA Tickets - C $75.00 $13,125.00
$900.00 $83,125.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
3 Booth Fees $200.00 $600.00
$600.00 $0.00
Revenue from other items
Estimated Actual Estimated Actual
0 Cash Sponsorships @ $0.00 $25,000.00
0 In Kind Sponsorships @ $0.00 $75,000.00
0 Donations @ $0.00 $0.00
0 CSE Funding @ $0.00 $60,000.00
0 Grants @ $0.00 $0.00
0 Bar Sales $0.00 $0.00
$160,000.00 $0.00
Summary
Event/Program Budget for Vail Wine Classic 2021
> Profit - Loss Summary
Estimated ActualTotal income $243,725.00 $0.00Total expenses $209,700.00 $0.00Total profit (or loss)$34,025.00 $0.00
Estimated Actual
0
50000
100000
150000
200000
250000
300000
Total income
Total expenses
TODAY 9/28/2020
Vail Craft Beer Classic Wine Classic at Vail Oktoberfest At Vail
6/25/2021 8/6/2021 9/10/2021
ESTIMATED DATE
WEEK WHAT
6 Months
Event on Facebook, Dates on calendars, Website
Refresh, Eblast to save the date 12/27/2020 2/7/2021 3/14/2021
4 Months Dial in webiste for launch, prep promo materials 2/25/2021 4/8/2021 5/13/2021
18 Weeks
Tease ticket launch, Eventbrite Prep, facebook event
promo 2/19/2021 4/2/2021 5/7/2021
17 Weeks
Send promo kit to partners, concierge email,
comarketing kits, prep press release 2/26/2021 4/9/2021 5/14/2021
16 Weeks Launch Tickets, press release, digital ads 3/5/2021 4/16/2021 5/21/2021
15 Weeks Create promo codes for partners and influencers 3/12/2021 4/23/2021 5/28/2021
14 Weeks Poster/flier design, refresh digital ads 3/19/2021 4/30/2021 6/4/2021
13 Weeks Facebook marketing out of state focus 3/26/2021 5/7/2021 6/11/2021
12 Weeks Resend concierge email, eblasts 4/2/2021 5/14/2021 6/18/2021
11 Weeks Eblasts, refresh digital ads 4/9/2021 5/21/2021 6/25/2021
10 Weeks Eblasts, refresh digital ads 4/16/2021 5/28/2021 7/2/2021
9 Weeks Print materials sent in, order merch 4/23/2021 6/4/2021 7/9/2021
8 Weeks Resend concierge email, 4/30/2021 6/11/2021 7/16/2021
7 Weeks Eblasts, refresh digital ads 5/7/2021 6/18/2021 7/23/2021
6 Weeks Eblasts, refresh digital ads 5/14/2021 6/25/2021 7/30/2021
5 Weeks Posters/fliers in market, visit concierges 5/21/2021 7/2/2021 8/6/2021
4 Weeks Resend concierge email, 5/28/2021 7/9/2021 8/13/2021
3 Weeks
Local print ads start, facebook marketing shifts to in-
state focus 6/4/2021 7/16/2021 8/20/2021
2 Weeks
Resend concierge email, create photography list,
send comps 6/11/2021 7/23/2021 8/27/2021
1 Week Marketing as needed 6/18/2021 7/30/2021 9/3/2021
Week Of Creat post event survey and save the date
2020 DECK
WORLD CLASS EVENTS
It’s All in the Details? We Make The Details.
2020 Breckenridge wine classic2020 Breckenridge wine classic
Breckenridge wine classic
Summary
The Breckenridge Wine Classic is a
premier destination event where master
winemakers, culinary greats, & our
distinguished guests gather to play, wine,
& dine in beautiful Breckenridge, CO.
Experience more than 100 food artisans,
wineries, breweries, distilleries, epicurean
purveyors, & locally-made products at this
ultimate food & wine experience.
Consumers enjoy everything from food &
wine tastings, seminars & luncheons, &
outdoor adventures with food & wine
influencers
Wine in the Rockies
Sept. 17-19, 2020
Breckenridge, CO
Highlights
Breckenridge wine classic
Wine in the Rockies
Event started in 2016
2,500+ Attendees
36 different wine, beer, spirits
exhibitors with 2600+ bottles
Lifestyle events like Hiking, Main
Street Strolls, & Seminars
83% Income over $100k
15+ Restaurants/Chefs with Fine
Dining/Paired Luncheons with
Food, Wine, Spirits, & Beer
33% Male
77% Female
33% Ages 25-34
51% Ages 45-64
THE CHARDONNAY SPONSORSHIP PLUS:
• Ad/offer placement opportunity on
website and on the festival e-ticket
• Half-page ad in Festival guide
• Sponsor feature in email blasts to the
opt-in database of 80,000+
• Premium exhibit space at Saturday
Tasting
• 6 Tickets to Friday’s Walk of Wine
• 10 GA and 2 VIP Tickets to Saturday’s
Tasting
Sample Sponsorships
Chardonnay Cabernet Champagne
• Office Festival Sponsor status and
right to use Festival logo
• Banners at Saturday’s Grand Tasting
(sponsor provides banners)
• Logo inclusion on Festival website
and link to your website
• Cross-promotion opportunities
through social media marketing
• Listing in “Sponsors” section of
Festival guide
• Sponsor logo placement in email
blasts to the opt-in database of 80,000+
• Name/Logo included in all local
market Festival advertising
• Exhibit space at Saturday’s Tasting
• 4 Tickets to Friday’s Walk of Wine
• 6 Tickets to Saturday’s Tasting
SPONSOR
THE CABERNET SPONSORSHIP PLUS:
• Full-page ad in Festival guide
• 2 Dedicated messages/features in email
blasts to the opt-in database
• Name/Logo included in all local and
national advertising
• 10x20 Premium exhibit space at
Saturday’s Tasting
• 8 Tickets to Friday’s Walk of Wine and 2
tickets to the Best of the Fest Event.
• 12 GA and 4 VIP Tickets to Saturday’s
Tasting
SPONSORSPONSOR
$4,950Investment
$7,950Investment $12,950Investment
Custom, Presenting
And Title Sponsorship
Packages Are Available.
Name Title Email Phone
Jason Ornstein Owner/President Jason@tppevents.com 303-475-2789
Ryan Slater Event Director Ryan@tppevents.com 520-370-8014
Kristen Horpedahl Events & Marketing Director Kristen@tppevents.com 505-690-1957
Sandy Metzger Event Director Sandy@tppevents.com 970-485-1472
Name Title Email Phone
Jason Ornstein Owner/President Jason@tppevents.com 303-475-2789
Ryan Slater Event Director Ryan@tppevents.com 520-370-8014
Kristen Horpedahl Events & Marketing Director Kristen@tppevents.com 505-690-1957
Sandy Metzger Event Director Sandy@tppevents.com 970-485-1472
THE WINE CLASSIC AT VAIL // MEDIA
AND INFLUENCER COVERAGE RECAP
In the following pages, you will find a recap of all media and influencer coverage
garnered for The Wine Classic at Vail.
In all, 20 pieces of media and influencer coverage were secured,
resulting in 16,690,528 total impressions.
THE WINE CLASSIC AT VAIL // MEDIA
AND INFLUENCER COVERAGE RECAP
MEDIA COVERAGE
Below you will find all media coverage garnered for The Wine Classic at Vail.
Vail Daily: Happening this week: First Friday art exhibit, Fiesta Fridays and more
361,947 unique monthly visits
In Good Taste Denver: What’s In Good Taste in September
10,225 unique monthly visits
Real Vail: Uncork memories at Wine Classic at Vail Sept. 18-19
2,490 unique monthly visits
Westword: The Seven Best Events on the Culinary Calendar This Weekend
1,310,311 unique monthly visits
Thirst Colorado: Wine Classic at Vail moves forward with reimagined tasting event
690 unique monthly visits
Westword: The five best events on the culinary calendar this week
1,310,311 unique monthly visits
THE WINE CLASSIC AT VAIL // MEDIA
AND INFLUENCER COVERAGE RECAP
MEDIA COVERAGE CONTINUED
KDVR.com: The Wine Classic at Vail
1,159,422 unique monthly visits
FOX31 Morning News (KDVR-TV): The Wine Classic at Vail
775,402 viewers
Westword: The five best events on the culinary calendar this weekend
1,310,311 unique monthly visits
303 Magazine: 27 Things To Do in Real Life and Virtually This Weekend in Denver
203,280 unique monthly visits
Westword: The Six Best Events on the Culinary Calendar This Week
1,310,311 unique monthly visits
5280: The Wine Classic at Vail
274,760 unique monthly visits
THE WINE CLASSIC AT VAIL // MEDIA
AND INFLUENCER COVERAGE RECAP
MEDIA COVERAGE CONTINUED
5280 “The Local” E-Newsletter: Large Wildfires and Dangerous Smoke Are a New Normal in Colorado [Wine Classic at Vail]
30,000 subscribers
9NEWS.com: 9Things to do in Colorado this weekend: September 18-20
775,402 viewers
DiningOut: Everyone’s A VIP
1,310,311 unique monthly visits
Westword: The Seven Best Events on the Culinary Calendar This Weekend
1,310,311 unique monthly visits
Vail Daily: What it’s like to go to a wine tasting event during the coronavirus pandemic
361,947 unique monthly visits
THE WINE CLASSIC AT VAIL // MEDIA
AND INFLUENCER COVERAGE RECAP
David Ruin, @milehighbites
8,131 followers
COVERAGE: INSTAGRAM POST
Caption:!GIVEAWAY TIME!We know it seems like summer has just
begun but unfortunately it is coming to an end…. However there’s still an
opportunity to enjoy the last bit of this nice weather before the true winter
storms start coming in. We want to offer you TWO FREE TICKETS to the Vail
Wine Classic! Kickback, relax, and enjoy the views of the Vail mountains
and the amazing tastes of all the great wines that will be featured. The Vail
Wine Classic will be held September 18th-19th and this is your chance to
win a day spent away in the Vail mountains, sipping on some pure
happiness, during the Friday, September 18th 4:30PM session. ‼ALSO if
you don’t end up winning or just want to visit the Vail Wine Classic on a
different day/session (9/19) then you can use !"#$#%#&':
()*+,)-,.)/+0 12 34'35#62 7#"1 89% #77 Vail Wine Classic
tickets‼(Giveaway guidelines followed)
Post Engagements (total likes & comments):422
View the live version, with comments, here.
INFLUENCER COVERAGE
Below you will find the influencer coverage garnered for The Wine Classic at Vail.
THE WINE CLASSIC AT VAIL // MEDIA
AND INFLUENCER COVERAGE RECAP
COVERAGE: INSTAGRAM STORIES (2)
Total Story
Impressions:
16,262
8,131 followers
David Ruin, @milehighbites
INFLUENCER COVERAGE CONTINUED
Contacts: Ryan Slater
First Name:
Ryan
Last Name:
Slater
Linked User Form
Kristen@tppevents.com
2019 CSE Reviews: 21149413
Name Attachments
21149413 No
21149414 No
21149415 No
21149416 No
21149417 No
21149418 No
21149419 No
21149420 No
21149421 No
21149422 No
21149423 No
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Linked Events 2019
Wine Classic at Vail
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esaeger@vailgov.com
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2019 CSE Reviews: 21149414
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Linked Events 2019
Wine Classic at Vail
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alisonw@vailchamber.org
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2019 CSE Reviews: 21149415
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Linked Events 2019
Wine Classic at Vail
Linked Form
williambarrydavis@gmail.com
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2019 CSE Reviews: 21149416
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Linked Events 2019
Wine Classic at Vail
Linked Form
kimnewbury@gmail.com
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type:dynamic
2019 CSE Reviews: 21149417
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Linked Events 2019
Wine Classic at Vail
Linked Form
mvalenti@vailresorts.com
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type:dynamic
2019 CSE Reviews: 21149418
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Linked Events 2019
Wine Classic at Vail
Linked Form
markgordonvail@gmail.com
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type:dynamic
2019 CSE Reviews: 21149419
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Linked Events 2019
Wine Classic at Vail
Linked Form
rkundolf@msn.com
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2019 CSE Reviews: 21149420
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this program/event? What needs improvement?
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Linked Events 2019
Wine Classic at Vail
Linked Form
sbiszantz@gmail.com
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type:dynamic
2019 CSE Reviews: 21149421
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this program/event? What needs improvement?
Submission Date
Linked Events 2019
Wine Classic at Vail
Linked Form
mvlaar@vailgov.com
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type:dynamic
2019 CSE Reviews: 21149422
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this program/event? What needs improvement?
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Linked Events 2019
Wine Classic at Vail
Linked Form
mmiano@vailgov.com
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type:dynamic
2019 CSE Reviews: 21149423
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this program/event? What needs improvement?
Submission Date
Linked Events 2019
Wine Classic at Vail
Linked Form
jgross@vailgov.com
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type:dynamic