HomeMy WebLinkAbout4. A Matter of Laugh and Death_- Men_s Mental Health Awareness Event_10-01-2020Events RFP 18/19/20/21: "A Matter of Laugh and Death"- Men's Mental Health Awareness
Event
EVENT & APPLICANT OVERVIEW
0. Email contact
carol.johnson@speakupreachout.org
1. What is the name of your event/program?
"A Matter of Laugh and Death"- Men's Mental Health Awareness Event
2. Please select the event category for your RFP.
Education & Enrichment (EE)
3. Is this a new event or program?
Yes
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
Yes
5. Amount of 2021 funding requested
$7,500
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
No
6. Proposed Event/Program Start Date
08/31/2020
7. Proposed Event/Program End Date
05/05/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
We are flexible - would like to hold a one-day 2 hour event, open to the public, during "mud season" in the range of mid-April
through end of May, 2021. The main event will take place in the evening and can be complemented with smaller more intimate
events(s) in morning for separate private groups who are unable to attend the evening event.
8. Are your event/program dates set or could they changed?
Event dates are flexible and can be changed
9. Name of person completing the application
Carol Johnson
9a. Title of person completing the application
Director of Programs and Events
10. Provide name of person or entity to whom the funding check will be cut.
SpeakUp ReachOut
11. Mailing Address Street
PO Box 5913
12. City
Eagle
13. State
Colorado
14. Zip Code
81631
15. Telephone number
970-331-1487
16. Email address
carol.johnson@speakupreachout.org
17. Event/program and/or organization website
www.speakupreachout.org
18. Number of years organization has been in business
11
19. Organization's Mission Statement
To prevent suicide in Eagle County through training, awareness and HOPE!
20. Organization's Tax Status
Non-Profit (501C-3)
21. If applicable, please attach current State Department of Revenue Certificate with this application.
CO SALES TAX EXEMPT.jpg
22. Does the event or program benefit a charity or organization?
Yes
22a. Please name and describe the beneficiary
SpeakUp ReachOut. We will offer the event(s) FREE- we will not financially benefit. We will benefit through awareness and
contact building and providing education to our community. The entire community benefits by increasing suicide prevention
awareness and having more "gatekeepers" looking out for each other.
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
New
2. Please provide a detailed description of the event/program and its activities.
As part of our Speaker Series, we would like to bring in nationally renowned author and comedic speaker and suicide prevention
expert Frank King. King, a former writer for the Tonight Show, combines humor and his own lived-experience with the topic of
suicide and mental health issues. The heart of his message is to offer hope and to teach others how to save a life. He connects
with audience members by letting them know they are not alone and sharing stories from his personal lifelong struggle with
chronic suicide ideation and depression. He has five Ted Talks and has co-written four books- Guts, Grit and The Grind - A Mental
Mechanics Manual. Frank's goal is to help men, but also help women learn how they can help the men in their lives.
SpeakUp ReachOut proposes a signature speaking evening event with Frank King as the keynote. Because his speaker fee
($7500) allows us to utilize him for the entire day, we would also plan a morning and mid-day event(s) for additional groups.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
Donovan Pavilion for the main event - open to the public - pro bono.
The meeting space above Lionshead Parking structure for the morning private events.
I have not reached out to book these spaces yet, as our dates are flexible.
4. Do you plan to use Vail Recreation District Facilities?
No
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
This event will take place in Vail.
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to bring re-usable bags and water
bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event, Recycling required in all areas of
event, Ban styrofoam, not allowed within town limits, Partner with a upcycler or hard to recycle vendor for re-use of event
materials (Terra-Cycle, Green Guru, Gillibags, etc)
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
If we have leftover food, we will donate to our Food Bank (if they will accept), or drop off to Red Sandstone Elementary for their
teacher staff to enjoy. SpeakUp ReachOut has had 1.25 employees for the past 9 years, so with our new expansion to 4 full time
staff, sustainability is an area we are willing to learn and implement. We look forward to learning more from you as you are
leaders in this area!
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
2
2. Number of volunteers needed
10
3. Number of event/program staff
4
4. Estimate of total number of spectators/attendees anticipated
-150
SCORECARD CRITERIA QUESTIONS
1. EE - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
Our mission is to prevent suicide in Eagle County through training, awareness and HOPE! As part of our brand identity, we are
gatekeepers for mental health education in our community. We offer all trainings and events free of charge so there are zero
barriers. We provide interpreters, translators when needed; we also offer trainings in Spanish. We have aggressive goals of
training 75% of our local population in the next five years. We need EVERYONE's help in order to achieve our goals. The Town of
Vail believes in a healthy community for locals. We reinforce the health of your community by providing mental health awareness
and trainings. The healthier the Town of Vail population and surrounding towns are, the healthier Vail is as a whole.
2. EE - Brand Fit: How will your event or program support Vail brand identity?
SpeakUp ReachOut events follow best practices in every aspect of our trainings and events. We are a leader in our field and have
been named to state suicide prevent board's as a results. Vail's brand identity is to be the best, offer the best and prioritize guests
and locals equally. While we don't target a tourist market, we want our locals to live the best life they can and be as mentally
healthy as they can. I believe we have this in common.
3. EE - Potential: How will the event or program enhance Leadership Skills: locally, nationally and internationally?
Our event offers individuals who attend the opportunity to be a part of a larger community conversation, and contribute to
breaking stigmas. When people can do this, they become a trusted adult within their circles. We need more trusted adults and
people watching out for each other in our community.
Men in particular do not always "speak up and reach out." We hope that this event will provide the confidence for men to prioritize
their mental health and for the women who attend, for them to pay closer attention to men's mental health as well.
4. EE - Potential: What opportunities does the event or program have to foster a health and wellness reputation for
Vail?
Men's Mental Health is a topic that is often ignored. This will be an eye-opening event for an unspoken issue our community
experiences. This problem affects many different groups: first responders, hospitality industry, construction companies, ski
instructors, patrollers, lift ops, bartenders and waitressses. All of these people work in Vail. If they choose to come to our event,
we will be fostering a paradigm shift and altering of social norms: it's OK to not be OK, and more importantly, it's OK to talk about
it!!!
5. EE - Potential: How will the event or program provide opportunities for intellectual dialogues and problem
solving
SpeakUp ReachOut will ensure there are post event opportunities for follow up. While this is a one-time event, we want to track
learning and opportunities to use new skills learned during the event. SpeakUp ReachOut has a monthly Men's Group that we
would market to this group to encourage men to join, participate in an on-going manner, and change their (or another's) life. We
also have marketing materials for a humorous mental health program called Man Therapy. We would plan to utilize these
materials for post event discussion and raising awareness opportunites.
4. EE - Potential: How will the event or program deliver an educational component?
Event Objectives as outlined by Frank King, the main speaker/presenter of this proposal:
-Recognize the prevalence of death by suicide and the importance of prevention practices within the workplace
-Learn the epidemiology, etiology and risk factors of suicidal behavior
-Discover strategies for screening, assessing, and reducing the risk of suicide
-Understand special concerns, risk factors and interventions related to male hospitality, construction and resort employees
-Identify self-injurious behaviors and what objects, substances, and actions are common in suicide attempts
-Highlight the management and treatment modalities for patients at risk for suicide, including best practices for connecting the
patient to referral
-Gain the knowledge and skills to conduct suicide Postvention
-Comprehend the relationship between workplace stress and suicide and learn valuable techniques to stress-less at work
5. EE - Event Timing: How is it the right event or program at the right time?
We are choosing "off season" spring, 2021, with the hope that Donovan Pavilion is more available. We also feel like post ski-
season, and spring transition to summer, is a known mood trigger for people. The timing of our event is intentional in that
hopefully people will have slowed down a little and have extra time in their lives to attend. The topic of Men's Mental Health is
always the "right time" to discuss because men do not typically discuss this concern. According to the data from Eagle County,
males are more likely to die by suicide than females, we want to start talking about this and making people aware it's OK to
discuss Men's Mental Health.
6. EE - Demographic Fit: How will your event/program attract target markets of both visitors and community
members?
While this is primarily an event for locals, tourists are welcome to attend. We will place a registration priority on locals as our
goals are tied to educating our Eagle County full-time population.
7. EE - Community Enrichment: What is the lasting community involvement opportunity and/or lasting community
benefit of the event or program?
Our intention will be to break stigmas within men's mental health and open conversations about this topic - conversations that
barely exist today. This is often a taboo topic and we want to change that. We aim to have this conversation be as easy to have
as it is to discuss physical health. Mental health is invisible; we want to make it visible and comfortable. We want people to know
it's ok to be comfortable with the uncomfortable.
8. EE - Growth Potential: How will the event or program deliver fresh content and enhanced experiences?
This could be an annual event with different speakers - all focused on Men's Mental Health. The following year could potentially be
more of workshop with role playing and more interaction.
9. EE - Growth Potential: How will the event or program achieve recognition and drive participation?
We will evaluate the event with an anonymous survey; in this way, we will be able to collect testimonials and use those in future
marketing efforts. We plan to collaborate with local businesses and organizations to encourage buying a table, tickets for the
event.
10. EE - Marketing Strength: What is the marketing reach for the event or program? (Reach refers to the total
number of different people or households exposed, at least once, to a medium during a given period.)
Our marketing efforts will include traditional media outlets including print, radio and social, e-newsletters. We are also happy to
partner with Vail businesses that cater to locals to enhance our marketing. We also utilize video via StoryVine and the speaker
has offered to provide us with content for pre-marketing purposes. We will target adult males, with females as a secondary
market.
11. EE - Marketing Strength: How will the event or program leverage media and attract donor and sponsorship
support?
We anticipate targeting hotels and construction companies for sponsorship opportunities to cover our food and advertising. We
will offer a tiered sponsorship package that is attractive to all size businesses. This issue touches everyone, so we will cast a
broad net in our sponsorship outreach.
12. EE - Producer Qualifications: Explain the event or program producer’s quality, knowledge and resources to
sustain and grow the event.
Our staff is very experienced in planning and executing events. Our training and events coordinator most recently was working
for a presidential candidate organizing national campaign events. Our director of programs and events has been organizing
speaker education events for the past six years. We are confident we have the skills to pull this off.
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
1
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$1
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$25,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
The ROI will be seen in a healthier work force and healthier local population. This event has the potential to save lives. This is
hard to quantify, but we do know that deaths by suicide cost employers. According to the Suicide Prevention Resource Center, the
average cost of one suicide across our nation was $1,329,553 - this includes loss of income for families, medical costs for families
and individuals, and lost productivity for employers . More than 97 percent of this cost was due to lost productivity. The
remaining 3 percent were costs associated to medical treatment. The total cost of national suicides and suicide attempts was
$93.5 billion. Every $1 spent on psychotherapeutic interventions and interventions that strengthened linkages among different
care providers saved $2.50 in the cost of suicides.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
$7500 is the speaker's fee
2. Please upload the provided complete event/program budget template here.
Proposed Budget for Spring 2021 Men's Mental Health Event TOV.docx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
50
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
We would have to find a different speaker who has a lower speaker fee.
5. Should the CSE decide not to support this event/program at all, will it still occur?
No
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
0
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Proposed Budget for Spring 2021 Men's Mental Health Event TOV.docx
1. Objectives: What are you trying to accomplish through your marketing efforts?
Our marketing efforts will combine various local mediums to reach our target markets. We will utilize print, video and radio so
that our messaging is robust.
2. Strategy: How will you meet your objectives?
Our media messages will combine specific data, expert quotes, local testimonials and suicide prevention awareness information
to attract a large turnout.
3. Audience: Who is your audience? (You may choose more than one.)
Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
We will reach out to local merchants, restaurants, bars and lodges with posters, fliers and emails so they can make sure their
employees know this event is happening. Encouraging leaders within each organization to endorse the event, will be key in
getting others to attend.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Local, Editorial, Radio, Online Event Listings, E-newsletters, Web, Media Plan/Public Relations, Grassroots, Facebook,
Instagram, Twitter, Posters, Flyers, Signage – Banners, etc, Co-promotions, Partnerships, Local Vail Businesses, Other
5a. Please explain "Other".
Personal invitations
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Carol Johnson
6b. Telephone Number
970-331-1487
6c. Email Address
carol.johnson@speakupreachout.org
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$7,000
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$1,000
2. Please list your confirmed sponsors or partners.
Eagle Valley Behavioral health is our largest partner. We aim to invite other local businesses such as construction companies and
hotels to become sponsors
3. Please explain the potential for additional sponsorships or partners.
We will invite other local businesses such as construction companies, hotels, restaurants and private donors to become sponsors.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
2020SURO Sponsorship packet (1).docx
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
Yes
2. Do you need rental relief for Donovan Pavilion?
Yes
3. Do you need rental relief for Grand View Room?
Yes
4. Do you need rental relief for Dobson Arena?
No
2a. Donovan Pavilion - number of days requested
1
2b. Start date for Donovan Pavilion rental
05/05/2021
2c. End date for Donovan Pavilion rental
05/05/2021
2d. Do you need to add a second set of dates for the Donovan Pavilion?
No
2g. If your request for Donovan Pavilion is for more than 2 days, please list out your other requested dates in this
format, MM/DD.
2h. Please describe proposed use of Donovan Pavilion facility.
Keynote speaker and buffet dinner.
2i. Total in-kind value for Donovan Pavilion rental
3000
3a. Grand View Room - number of days requested
1
3b. Start Date for Grand View Room rental
05/05/2021
3c. End Date for Grand View Room rental
05/05/2021
3d. Do you need to add a second set of dates for the Grand View Room?
No
3g. If your request for the Grand View Room is for more than 2 days, please list out your other requested dates in
this format, MM/DD.
3h. Please describe proposed use of Grand View Room facility.
If there is a group that can't attend at night, we will organize a private event (ie. first responders).
3i. Total in-kind value for Grand View Room rental
1000
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
I'd like to share this is all dependent on the pandemic. Also please know we will provide an interpreter to provide equity.
SpeakUp ReachOut received in-kind use of Dobson Ice Arena in 2016 for the first-responder fund-raiser called HERO Classic.
REQUIRED ATTACHMENTS
References and/or referrals from other communities are required if you do not have a prior history of producing
events in Vail.
References for previous SpeakUp ReachOut events.docx
Organization rosters naming all officers, board of directors and respective positions as relevant
BOD and Staff List.docx
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
https://www.speakupreachout.org/
https://www.speakupreachout.org/about-us
https://www.healthline.com/health/mental-health/celebs-speak-out-men-mental-health#1.-Society-tells-men-that-its-simply-not-
acceptable-to-have-too-many-feelings.
https://denvermenstherapy.com/why-is-colorados-suicide-rate-so-high/
https://www.thementalhealthcomedian.com/frank-king-speaking/
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Community Walk & Memorial Butterfly Ceremony Program ENGLISH.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
SURO Team Expansion Press Release.docx
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Walk 2020 AnneMossRogers article.pdf
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Carol Johnson
Number
Events RFP 18/19/20/21: File Attachments
21. If applicable, please attach current State Department of Revenue Certificate with this application.
CO SALES TAX EXEMPT.jpg
2. Please upload the provided complete event/program budget template here.
Proposed Budget for Spring 2021 Men's Mental Health Event TOV.docx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Proposed Budget for Spring 2021 Men's Mental Health Event TOV.docx
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
2020SURO Sponsorship packet (1).docx
References and/or referrals from other communities are required if you do not have a prior history of producing
events in Vail.
References for previous SpeakUp ReachOut events.docx
Organization rosters naming all officers, board of directors and respective positions as relevant
BOD and Staff List.docx
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Community Walk & Memorial Butterfly Ceremony Program ENGLISH.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
SURO Team Expansion Press Release.docx
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Walk 2020 AnneMossRogers article.pdf
Attachment: CO-SALES-TAX-EXEMPT.jpg
Proposed Budget for Spring 2021 Men’s Mental Health event in Town of Vail
Item Cost Notes
Speaker $7500
Food/Bev $2000 $12/person –
dependent upon EC
Public Health large
gathering rules,
pandemic
recommendation
Marketing $1500
Location fee $0 We are hoping TOV
will allow us to use
space at no charge
Equipment Rental $3000 A/V, video
Interpreter $300
Headsets $0 We borrow from
another agency
TOTAL $14,300
Proposed Budgets for Spring 2021 Men’s Mental Health event in Town of Vail
Total Budget:
Item Cost Notes
Speaker $7500
Food/Bev $2000 $12/person –
dependent upon EC
Public Health large
gathering rules,
pandemic
recommendation
Marketing $1500
Location fee $0 We are hoping TOV
will allow us to use
space at no charge
Equipment Rental $3000 A/V, video
Interpreter $300
Headsets $0 We borrow from
another agency
TOTAL $14,300
Marketing Budget:s
Item Cost Notes
Print Ads $800 VD works with us on
rates
Radio Ads $220
Social Media Boosts $30
Posters $250
E-Newsletters $0
Press Release $0
Personal Invites $0
Our marketing strategies depend heavily upon e-newsletters, FB boosts and the Vail Daily, as we know
from previous events, these are the most effective tools. Between now and the spring 2021, we will be
increasing our e-newsletter database significantly. We also have the support of Eagle Valley Behavioral
Health and Vail Health marketing departments.
SpeakUp ReachOut
Community Walk
and
Memorial Butterfly Launch
Remember, Reflect and
Revitalize HOPE!
September 12, 2020
Fact Sheet
SpeakUp ReachOut Mission: To prevent suicide in Eagle County by providing
training, awareness and HOPE.
100% of money raised will stay local to fund programs such as:
ASIST Training: ASIST is a two-day workshop designed for members of all care-
giving groups. The emphasis is on teaching suicide first-aid to help a person at risk
stay safe and seek further help as needed.
QPR (Question, Persuade, Refer): QPR is an emergency mental health
intervention that teaches lay and professional gatekeepers to recognize and respond
positively to suicide warning signs and behaviors.
SOS: SOS Signs of Suicide® Prevention program is an award-winning, nationally
recognized program designed for middle and high school-age students. The program
teaches students how to identify the symptoms of depression and suicidality in
themselves or their friends, and encourages help-seeking through the use of the
ACT® technique (Acknowledge, Care, Tell).
Loss Assistance Care Packages: When a family loses a loved one to suicide, they
often feel alone in their grief as they try to make sense out of the unimaginable. The
purpose of the Loss Assistance Care Package is to give loved ones the resources they
need as they grieve and to let families and friends know there is a community who
supports them.
Youth Mental Health First Aid: designed to teach parents, family members,
caregivers, teachers, school staff, peers, neighbors, health and human services
workers, and other caring citizens how to help an adolescent (age 12-18) who is
experiencing a mental health or addictions challenge or is in crisis. Topics covered
include anxiety, depression, substance use, disorders in which psychosis may occur,
disruptive behavior disorders (including AD/HD), and eating disorders.
International Survivors of Suicide Loss Day: Join a community of suicide loss
survivors to find comfort and gain understanding as we share stories of healing and
hope. ISOSLD is the one day a year when people who are affected by suicide loss
gather in their local communities for support, information, and empowerment.
This is the 8th Annual Community Walk for SpeakUp ReachOut.
We have raised just over $200,000 for suicide prevention since 2012.
Publicity for our previous event included:
The Vail Daily
Radio
Platinum Sponsor
Donate $1000 or More
Thank Yous Include:
The opportunity to support SpeakUp ReachOut, a non-profit organization
dedicated to preventing suicide through training, awareness and hope.
A tax deductible donation & donation receipt
Your logo on the SpeakUp ReachOut website.
Opportunity to share promotional item with walkers.
Your company’s name, logo and contact info listed on day of event poster.
Your company recognized in announcements at event.
Booth space to promote your business the day of event.
Sign at event listing your company as an event sponsor (to be provided by sponsor).
One onsite Working Minds training for your company’s employees.
Gold Sponsor
Donate $500-$999
Thank Yous Include:
The opportunity To Support SpeakUp ReachOut, a non-profit organization
dedicated to preventing suicide through training, awareness and hope.
A tax deductible donation & donation receipt
Your company logo on the Speak Up Reach Out website.
Opportunity to share promotional item with walkers.
Your company’s name, logo and contact info listed on day of event poster.
Your company recognized in announcements at event.
Sign at event listing your company as an event sponsor (to be provided by sponsor).
Silver Sponsor
Donate $250-$499
Thank Yous Include:
The opportunity To Support SpeakUp ReachOut, a non-profit organization
dedicated to preventing suicide through training, awareness and hope.
A tax deductible donation & donation receipt
Your company logo on the SpeakUp ReachOut website.
Opportunity to share promotional item with walkers.
Your company’s logo listed on day of event poster.
Bronze Sponsor
Donate $50-$249
Thank Yous Include:
The opportunity To Support SpeakUp ReachOut, a non-profit organization
dedicated to preventing suicide through training, awareness and hope.
A tax deductible donation & donation receipt.
Your logo on the SpeakUp ReachOut website.
Your company’s name listed on day of event poster.
In Memory Of…. Donation
$50+
Thank Yous Include:
The opportunity To Support SpeakUp ReachOut, a non-profit organization
dedicated to preventing suicide through training, awareness and hope.
A tax deductible donation & donation receipt.
Your loved one’s name or photo on day of event poster.
SPEAKUP REACHOUT COMMUNITY WALK
2020 SPONSORSHIP AGREEMENT
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We authorize Speak Up Reach Out to include our corporate name and logo on all “Speak Up Reach Out” materials
consistent with our sponsorship selection and publication dates.
Company: ____________________________________________________
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City:___________________________ State:________ Zip:____________
Contact Person: _______________________________________________
Phone: _________________________Email: _______________________
Select Sponsorship Level:
Platinum Level Sponsor | Donate $1,000 or More
Gold Level Sponsor | Donate $500-$999
Silver Level Sponsor | Donate $250-$499
Bronze Level Sponsor | Donate $50 - $249
In Memory Of… | $_____________________
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Donation Via:
Enclosed Check
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Credit Card: AMEX Mastercard Visa Discover
CARD NO.________________________________________________
EXP. DATE: ____________ CODE: _________ BILLING ZIP: _________
Agreement and Logo Due by September 1, 2020
Please Mail or Email Agreement, Logo and Payment To:
SpeakUp ReachOut, PO Box 5913, Eagle, CO 81631
info@speakupreachout.org
Thank You for Your Generous Support of Speak Up Reach Out!
You are helping save lives in your community. Thank you!
References for previous SpeakUp ReachOut events:
September, 2020 – Annual Walk and Butterfly Release at Freedom Park, Edwards, CO
September, 2019 – Annual Walk and Butterfly Release at Nottingham Park, Town of Avon
September, 2018- Annual Walk and Butterfly Release at Town of Eagle
Winter, 2016 – HERO Classic, Dobson Ice Arena, Town of Vail
September, 2012-2017 – Annual Walk and Butterfly Release in Town of Eagle
Board of Directors:
Greg Daly- President
Corey Lamothe -Vice President
Kevin Roop -Treasurer
Mike Staten - Member at Large
Ada Borg - Member at Large
Gerry Lopez - Member at Large
Staff:
Erin Ivie - Executive Director
Carol Johnson, Director of Programs and Events
Donyelle Dewey, Training and Awareness Specialist
Emily Boyd, Training and Events Coordinator
Read about each Board Member and Staff HERE.
FOR IMMEDIATE RELEASE
Contact: Carol Johnson, Director of Programs and Events, 970-331-1487
SPEAK UP REACH OUT SPROUTS INTO SUMMER:
Staff Expansion Positions SURO to Increase Impact, Outcomes and Save Lives
EAGLE, CO – August 13, 2020 –It is daunting to serve an entire community when an organization has 1.25
employees. SpeakUp ReachOut (SURO) has been doing just that since 2009 and is now at dream capacity of
four full-time employees, thanks to the generous support of Eagle Valley Behavioral Health and Vail Health.
This past April, Erin Ivie transitioned from part-time to full-time Executive Director; Carol Johnson joined Ivie in
late spring as the Director of Programs and Events. The team continued to sprout in mid-summer with the
addition of Emily Boyd and Donyelle Dewey as the Training and Events Coordinator and Training and
Awareness Specialist, respectively. Home-grown and long-time local career and life experience positions the
new SURO team to hit the ground running and greatly improve suicide prevention impact and outcomes for our
community.
“I have dreamed of the day that we would be able to accomplish all the things our board has wanted us to do
over the years,” said Ivie. “It’s one thing to expand our impact and outreach, but it’s another thing to improve
outcomes. That is the ultimate goal. We want to bring awareness to and train as many locals as possible about
the importance of suicide prevention and loss support. We are in the business of saving lives and everyone
can help. This gives me hope because lives can be saved,” continued Ivie.
Meet the Team:
Ivie, who was born and raised in Eagle County, first joined SURO in 2012 as a board member and switched to
employee status working five-hours a week, in her spare time. Prior to becoming full-time at SURO, Ivie was
the Assistant to the Town of Eagle’s Chief of Police, where she thrived in a role that saw her wear many hats
and serve many different community functions all related to safety and community impact. Ivie’s passion for
suicide prevention is contagious and makes her poised to be the intrepid leader for the newly assembled
SURO team.
Johnson, who moved to Eagle County in 1989, has held a variety of marketing and public relations positions
over the years, while most recently serving as Mountain Youth’s Community Education Manager and facilitator
of Eat Chat Parent. As SURO’s new Director of Programs and Events, Johnson’s approach to prevention work
includes an equity and cultural relevancy lens as well as a youth, family and multi-generation approach.
Boyd, born and raised in Eagle County, was recently traveling the country coordinating large-scale campaign
events for a high-profile presidential candidate’s bid. As SURO’s new Training and Event Coordinator, Boyd is
well positioned to travel from one end of our valley, to the other, creating and organizing bicultural and bilingual
training and educational opportunities for locals to learn more about suicide prevention. Details are her
specialty.
Prior to joining the SURO team, Donyelle Dewey was most recently a marketing coordinator for Boone’s Wine
and Spirits and before that served Eagle County Sheriff’s Office as a Law Enforcement Officer where she
focused much of her training on mental health and crisis intervention. Dewey’s unique combination of public
safety leadership with savvy marketing skills places her at the helm of increasing SURO’s awareness. Dewey
is a Colorado native and moved to Eagle County right after graduating college.
The SURO Board of Directors, led by Town of Avon’s Chief Greg Daly as President, and Sotheby’s Real
Estate Agent Corey Lamothe as SURO’s Vice President, announced lofty goals this past winter, pre-COVID19:
the newly formed staff is to provide suicide prevention trainings to 75% of our community over the next five
years. While Ivie, Johnson, Boyd and Dewey have their work cut out for them, they are more than ready to get
started.
“On behalf of the board, we are extremely excited to welcome Carol, Emily and Donyelle to the SpeakUp
ReachOut family,” said Chief Greg Daly. “I know that this dynamic team under the continued leadership of our
amazing executive director, Erin, will expand on the many suicide prevention, awareness and loss support
programs that are currently being offered. As an organization, we are continually thinking outside of the box to
make the most significant positive impact especially in this current challenging COVID environment. This new
chapter in the evolution of the SpeakUp ReachOut organization is very exciting. It has taken ten years to get to
this pivotal point. This could not happen without the amazing collaboration of our partners, in particular Eagle
Valley Behavioral Health and Vail Health.” continued Daly
SpeakUp ReachOut, founded in 2009, exists to prevent suicide prevention in the Eagle River Valley through
training, awareness and hope. Visit www.speakupreachout.org to learn more.
If you or someone you know is in crisis, please call The Hope Center of the Eagle Valley at 970-306-HOPE
(4673) or Colorado Crisis Services at 844-493-8255.
###
The names on these paper butterflies are familiar. They are community members we have
lost to suicide and they were remembered during a special National Suicide Prevention
Month event hosted by SpeakUp ReachOut on Saturday at Freedom Park in Edwards.
PAM BOYD | PBOYD@VAILDAILY.COM
Suicide prevention group
keeps conversation going
Editor’s note: If you or anyone close to you
is struggling with depression or thoughts
of suicide, help is available at 1 (844) 493-
8255. Help is also available locally through
the Hope Center of the Eagle River Valley at
970-306-4673.
The names on the paper butterflies were
familiar — Nate, Taylor, Luke, David, Todd,
Olivia — members of the local community
who died by suicide.
On Saturday, family members and
friends remembered those losses and
gathered in a spirit of community. They
also dedicated themselves to the work
that will prevent new names from be-
coming part of the paper butterfly display
next year.
Saturday marked the eighth time Speak-
Up ReachOut — the local suicide preven-
tion group — has gathered the community
for a commemorative event held during
National Suicide Prevention Month. But as
guest speaker Anne Moss Rogers told the
assembled crowd, the conversation about
suicide can’t be restricted to a single event
or a particular month.
“We have to speak up and reach out every
day of the year,” she noted. “There is no
right time. It can happen at any time. We
need to talk about it all the time.”
Making sure those conversations happen
has become Rogers’ mission. That mission
is the result of her son’s death by suicide
five years ago.
FUNNIEST, MOST POPULAR
Charles Rogers was 20 years old when
he took his own life on June 2, 2015. He
had struggled with depression and ad-
diction prior to his death by suicide, but
as his mother shared, Charles’ life was
much fuller than the issues that resulted
in his death.
“My son was the funniest, most popu-
lar kid in school,” she recalled. “He was
the type of person that if he walked into
the room, all heads turned toward him.”
As an elementary student, Charles
begged his parents to buy a white tuxe-
do so he could wear it to his fifth-grade
graduation. The $25 that the tuxedo
cost turned out to be money well spent.
Charles proudly wore it to cotillion
classes and as a Halloween costume.
“No one embraced different like Charles,”
said Rogers.
Beyond his goofy exuberance, he also had
a caring soul.
“He connected in a way that was deep
and people knew he was listening to
them when they spoke with him,” said
Rogers.
Through illustration, she shared a sto-
ry from one of his friends, a young girl
named Lauren. Lauren was fighting her
own demons during her high school years
and one day she was searingly depressed
when she headed to classes. Something in
her countenance that day drew Charles’
attention. He sought her out — a girl he
didn’t even really know — to compose
and perform an on-site rap.
“When he finished, he told her that
pretty girls shouldn’t look so sad,” Rog-
ers said. “That’s what I miss most about
my son. In a world where we don’t have
time to listen to others, he had time.”
NOT ON THE RADAR
Charles was often a sunshine-in-your-
pocket presence. But the darkness was
there, too. From the time he was 14
years old, the Rogers family recognized
that aspect of his character and when he
was 17 years old, he was diagnosed with
depression. Mental health professionals
told his parents he was “high risk.”
“They never said the words that he was a
suicide risk, but that’s what he was,” Rogers
said.
By Pam Boyd
pboyd@vaildaily.com
‘We have to speak up and
reach out every day of the
year’
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A4 | Monday, September 14, 2020 | The Vail Daily
Contacts: Carol Johnson
First Name:
Carol
Last Name:
Johnson
Linked User Form
carol.johnson@speakupreachout.org
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