HomeMy WebLinkAbout03. f. 2020 GMG Summer Summary_final1.1M ONLINE ENGAGEMENTS
303 UNIQUE ATHLETES
4 HRS OF LIVE STREAM CONTENT
8 LIVE STREAMED MUSICIANS
4 IN-PERSON POP UP EVENTS*
3 VIRTUAL EVENTS
THE CHALLENGE:Like many major events and
festivals,the GoPro Mountain Games faced an
unprecedented summer due to the worldwide
pandemic.Even though our in-person event was
canceled,we pivoted our focus to keep fans and
athletes engaged with our brand and event
partners,in a safe and stoke-filled manner,
through the main components that have drawn
them to our event year after year.
THE OUTCOME:In June and July of 2020,our
brand hosted a GoPro Mountain Games
Livestream with Jam in the Van and launched the
GoPro Mountain Games Elements series,which
allowed our team the ability to break out favorite
pieces of our traditionally outdoor in-person
festival and directly connect with our audience
through the resources and channels that were
available during the summer months.
How the GoPro Mountain Games
connected with athletes and fans during
the COVID-19 pandemic.
*in-person events were produced under a strict COVID-19
operational policy approved by state and local officials.
124.2M IMPRESSIONS
$183K MEDIA VALUE
11 AD PLACEMENTS
PRINT
536.3K IMPRESSIONS
2.8% CLICK THROUGH
RATE
DIGITAL
48.8K SESSIONS
24.5K USERS
TOP CONTENT:
ELEMENTS, MUSIC,
NEWSROOM
WEBSITE
36.4K FOLLOWERS
222.7K IMPRESSIONS
5.4K ENGAGEMENTS
FACEBOOK
23.9K FOLLOWERS
121.7K IMPRESSIONS
2.2K ENGAGEMENTS
INSTAGRAM
14.4K SUBSCRIBERS
18.9% OPEN RATE
1.65%CLICK THROUGH RATE
EMAIL
53K VIDEO VIEWS
4HRS OF LIVESTREAM CONTENT
8 LIVE STREAMED MUSICIANS
VIDEO
TOP SOCIAL POSTS OF SUMMER 2020:
LIVE STREAM WITH JAM IN THE VAN ,WE MISS YOU ,
YOGA WITH ARIELLE SHIPE , 2019 OUTSIDE TV STREAMING PROMO
MARKETING & PR
THE ELEMENTS
ATHLETE
MALE VS. FEMALE 53/47
AVERAGE AGE RANGE 26-35
86% IN-STATE | 14%OUT-OF-STATE
TOP STATES OF ORIGIN:
CO, TX, FL, CA, NM
AMOUNT OF TIME TO SELL OUT
DISC GOLF
1.5 HOURS
FIRST-TIME MOUNTAIN GAMES
ATHLETES
60%
AGE OF OLDEST COMPETITOR
82
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