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HomeMy WebLinkAbout03. f. 2020 GMG Summer Summary_final1.1M ONLINE ENGAGEMENTS 303 UNIQUE ATHLETES 4 HRS OF LIVE STREAM CONTENT 8 LIVE STREAMED MUSICIANS 4 IN-PERSON POP UP EVENTS* 3 VIRTUAL EVENTS THE CHALLENGE:Like many major events and festivals,the GoPro Mountain Games faced an unprecedented summer due to the worldwide pandemic.Even though our in-person event was canceled,we pivoted our focus to keep fans and athletes engaged with our brand and event partners,in a safe and stoke-filled manner, through the main components that have drawn them to our event year after year. THE OUTCOME:In June and July of 2020,our brand hosted a GoPro Mountain Games Livestream with Jam in the Van and launched the GoPro Mountain Games Elements series,which allowed our team the ability to break out favorite pieces of our traditionally outdoor in-person festival and directly connect with our audience through the resources and channels that were available during the summer months. How the GoPro Mountain Games connected with athletes and fans during the COVID-19 pandemic. *in-person events were produced under a strict COVID-19 operational policy approved by state and local officials. 124.2M IMPRESSIONS $183K MEDIA VALUE 11 AD PLACEMENTS PRINT 536.3K IMPRESSIONS 2.8% CLICK THROUGH RATE DIGITAL 48.8K SESSIONS 24.5K USERS TOP CONTENT: ELEMENTS, MUSIC, NEWSROOM WEBSITE 36.4K FOLLOWERS 222.7K IMPRESSIONS 5.4K ENGAGEMENTS FACEBOOK 23.9K FOLLOWERS 121.7K IMPRESSIONS 2.2K ENGAGEMENTS INSTAGRAM 14.4K SUBSCRIBERS 18.9% OPEN RATE 1.65%CLICK THROUGH RATE EMAIL 53K VIDEO VIEWS 4HRS OF LIVESTREAM CONTENT 8 LIVE STREAMED MUSICIANS VIDEO TOP SOCIAL POSTS OF SUMMER 2020: LIVE STREAM WITH JAM IN THE VAN ,WE MISS YOU , YOGA WITH ARIELLE SHIPE , 2019 OUTSIDE TV STREAMING PROMO MARKETING & PR THE ELEMENTS ATHLETE MALE VS. FEMALE 53/47 AVERAGE AGE RANGE 26-35 86% IN-STATE | 14%OUT-OF-STATE TOP STATES OF ORIGIN: CO, TX, FL, CA, NM AMOUNT OF TIME TO SELL OUT DISC GOLF 1.5 HOURS FIRST-TIME MOUNTAIN GAMES ATHLETES 60% AGE OF OLDEST COMPETITOR 82 VISIT MOUNTAINGAMES.COM WEBSITE LIKE THE MOUNTAIN GAMES FACEBOOK FOLLOW EVENT UPDATES TWITTER FOLLOW THE MOUNTAIN GAMES INSTAGRAM JOIN OUR NEWSLETTER EMAIL WATCH THE STOKE VIDEO STAY UP TO DATE ON THE 2021 GOPRO MOUNTAIN GAMES #GOPROMTNGAMES