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HomeMy WebLinkAbout02. b. Vail Virtual Scavenger Hunt CompressedVAIL VIRTUAL SCAVENGER HUNT A VAIL LEGACY PROJECT WINTER 2020/21 OVERVIEW Vail is a world -class Snowsports destination with a rich history as a true ski town. Each winter, over 650,000 visitors come to enjoy this outdoor playground that we are lucky to call home. In light of the current pandemic, this year brings additional precautions and restrictions that visitors may have not experienced in years past. Now more than ever we want to provide options for our guest that will allow them to spend time together as a family while abiding by the ever-changing regulations. With this in mind, the Vail Virtual Scavenger Hunt was born. Led by the Colorado Snowsports Museum, this scavenger hunt will be available, free of charge, all winter season. All you need is a phone, and you’re off! The activation will consist of 10-12 unique challenges rooted in Vails history. Those who complete all the challenges will be awarded with a limited-edition Vail poster from the Snowsports Museum. This app will go live on December 15th in honor of Vails first opening day in 1962. CUSTOMIZED PHONE APP The application is free for guest use and compatible with both android and iOS platforms. We will utilize a variety of different challenge types including:trivia, video clips, audio clips, photo elements, direct check-ins, timed challenges, QR scans and more. This will enlighten guests with custom Vail historical details, 10th Mountain Division information, our founding fathers, local landmarks and a little bit of current Vail trivia. We want to celebrate our strong roots while unifying the next generation and future of Vail guests. QUIZ CHALLENGE QR SCANS LOCATION CHECK-IN GROUP CHALLENGE EXTRA INCENTIVE In addition to the fun with your family and friends, we’ve added additional incentives to complete the challenges. Those who complete a set number of the clues can come to the Colorado Snowsports Museum to receive a limited-edition Vail legacy poster. This piece will be commissioned by a local artist and will be a unique take-home gift. The player with the highest score on the cumulative leaderboard at the end of the season will receive a $500 Vail restaurant and retail gift card to use upon their return. 1. Samantha Biszantz 2. Barry Davis 3. Kim Newbury Rediker 4. Jill Lau 5. Mark Gordon 6. Marco Valenti 7. Alison Wadey 8. Jen Mason 9. Dave Chapin 10. Travis Coggin MARKETING Locally we will look to utilize a combination of social media, community calendars, print ads, local merchants and guerilla marketing initiatives to get the word out about this program. We will also look to partner with the Town of Vail and Vail Mountain to align with each entity and broaden the reach of this safe and family-fun activation in a year when we could all use a little more! BUDGET Application Software & License $2,000 Custom Artist Commission & Prints $5,500 Administration/Labor $4,600 Local Marketing $2,400 Operations $4,500 Leaderboard Gifting $1,000 ____________________________________ TOTAL $20,000 *Total based on an estimated 2,000 guests and premiums. Total may vary if interest increases and the growth is approved from the TOV/CSE. THANK YOU