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TOV Mtn Youth 2020 Event Recap No SurveyEvent/Program Recap: Mountain Youth Family Education Education & Enrichment Category December 2, 2020 Eat Chat Parent, Aprendiendo Juntos Events Denise Kipp, Director of Education Phone: 970.949.9250 dkipp@mountainyouth.org 2 Overall Event or Program Highlights & Successes 3 Family Education Successes Adopted to virtual platforms and offered more than anticipated Launched Aprendiendo Juntos, over 135 followers of the What’s App group, 4 presentations with 464 attendees In 2020 provided Family Education through 14 events reaching 1,586 family/community members (3 in person, 11 virtual) Added ECP youth presentations during school: 3 events reaching 1,181 youth, including schools with Vail residents. 2019-20 SY-37% of parents who attended have children in elementary, 43% have children in middle or high school. 92% of attendees agree or strongly agree they would attend another event in the future and 95% would recommend the series to a friend The most important thing I learned is that the suicide rate for kids in this generation is greater than when they didn’t have as much access to technology. -Eat Chat Parent attendee Lo que gustó más de los eventos: La disponibilidad de los presentadores para brindarnos información importante sobre los programas de apoyo que ofrece nuestro condado así como sus consejos. –Aprendiendo Juntos attendee (The availability of presenters to provide us with important information about the support programs offered by our county and their advice.) Program Impact, Testimonials & Observations 4 •86% are willing to discuss mental health with family and friends •94% learned something new, 93% will apply one new thing in their life •92% found the presentations to be culturally relevant •95% were glad they came to the event, and 97% thought the speakers were good Estimated Attendance Results 5 •2019-2020 school year: 1,576 total attendees •Eat Chat Parent –883 attendees included 6 topics in 11 evenings •Other family education events included 693 attendees –11 topics over 11 presentations •(3) Family Education Events in TOV = reaching 121 attendees at RSES and VMS. Fourth event was scheduled to occur March 26th in partnership with RSES and switched to virtual, serving 93 attendees. •Attendance Tracking: •In-person event attendance use door counter and sign-in sheets •Virtual use platform analytics Estimated Attendee Profile Results 6 2019-2020 attendee geographic profile: Approximately 30% of attendees are youth, 70% parents/caregivers Hometown Overall Avon 15.43% Edwards 26.77% Eagle 24.28% Gypsum 23.92% Vail 2.58% Other 7.62% Estimated Spending Results 7 Eat Chat Parent and Family Education events are FREE It costs approximately $57* per person to hold the events *$79 per person including in-kind OUTREACH EFFORTS 8 How Attendees Learned About Event Overall School/Mtn Youth News 55.84% Newspaper/Radio/Social 21.20% Word of Mouth 9.88% Other 14.79% Town of Vail was promoted through Mountain Youth’s website, on the event flyer, through social media, at the event in the opening and closing remarks, and in the organization’s annual report. Event Strengths & Weaknesses (1/2) 9 How did the event/program exceed expectations? •Offered more events in 2020 than anticipated through virtual events •Launched Aprendiendo Juntos (Spanish-speaking series) •Increased sponsor and program supporter dollar amounts •Offered new incentives for virtual attendance (including giveaways, live closed captioning, and using multiple platforms to reach a broader audience) Event Strengths & Weaknesses (2/2) 10 •What are areas for event/program improvement? •Opportunities to improve post-survey completion, especially for virtual events •Offer in-person offerings for small groups or when appropriate to bring large groups back together •How to track audience numbers for virtual events –we are unsure how many people in the household are watching the live event and all events are recorded and available and therefore, reaching more individuals who view the recordings. •Have a google doc link for handouts and presentation materials available for live attendees, as well as for individuals who access the recorded events. •How did this year’s event/program compare to last year? •In adjusting to COVID restrictions, we were able to pivot quickly to virtual events and continue to support families during a challenging time that has impacted mental health even more this year. •Presentations were only offered 1 night instead of 2, which has resulted in fewer audience numbers the night of, but greater reach with the recorded videos. Vail Brand Compatibility The Premier International Mountain Resort Community 11 Family Education is facilitated with integrity and informed by local data and community needs. A healthy community that addresses mental health creates a community where people want to visit and recreate. We provide actionable items for mental health improvements. When employees are educated in mental health and better learn how to support their own needs, and those needs of their family members, they are stronger employees. Vail supports local families to thrive and our Family Education events complement this philosophy. Our bilingual and multi-generational events are leading the way in our region and other communities want to emulate our program. Community Contribution 12 Mountain Youth Family Education programs are breaking mental health stigmas one community conversation at a time. Our message is simple: YOU ARE NOT ALONE Eagle County residents are experiencing record numbers in mental health issues. Topline Marketing Efforts 13 Top 3 successful marketing tactics, executions or results from your event/program We collaborate with Vail Health/Eagle Valley Behavioral Health. VH has provided an annual in-kind marketing donation of $35,000. •Mountain Youth boosts VH in-kind with social media, radio interviews, letters to the editor and columns, press releases, Spanish radio ads, church outreach and town talk submittals. •We rely on school newsletters and their marketing efforts. •TRANSLATE and INTERPRET! •Newsletters are the NUMBER ONE way people find out about our events. •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 14 How do you see the event/program evolving next year? •Continue to offer English and Spanish speaking events with live interpretation/translation that focus on mental and behavioral health •More small group opportunities to connect community members and engage in physical activity with behavioral health topics (with COVID safety protocols in place) •Continue to improve upon virtual event data tracking to know who the events are reaching What sponsors do you plan to target next year? (Including existing and potential sponsors) •We plan to maintain sponsors who include: EVBH/VH, and Eagle County Total Health Alliance, Vail Valley Cares, all local towns, El Pomar and private donors How will you leverage media exposure and extend the marketing reach next year? •We will continue to collaborate with EVBH/VH and local schools Sustainability Efforts 15 What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? •For in-person events that occurred January-March, staff utilized school facilities that have recycling efforts in place What waste reduction methods were used during your event/program? •For in-person events that occurred January-March, staff when possible purchased sustainably sourced or produced materials, including supplies and food •Leftover food was given to the school staff instead of discarded •Switching to virtual events has had a positive impact in reducing vehicle miles travelled, elimination of speaker travel, waste associated with providing materials and food at the in-person events, and elimination of paper used for post-event surveys. Sustainability Efforts 16 How could you improve on sustainability efforts for next year’s event? •For future in-person events, work with Town of Vail staff and Vail Honeywagon more to improve waste reduction and diversion efforts. •For future in-person events, look to provide handouts and resources as electronic documents to reduce printing and waste Event Budget Snapshot 2020 17 *Event producer to attach detailed budget for recap Item $ Total Event/Program Budget:$125,478.46 CSE Funds:$4,500 Cash Sponsorship (not CSE):$85,975.46 Grants In-kind Sponsorship:$35,000 Marketing Budget:$1,150 Cash $35,000 In-Kind Profit & Loss:$0 Break-even program How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Personnel, Interpretation/Translation, Materials, Marketing, Speaker Fees and Travel, Food Additional Information/Appendix 18 •Provide detailed budget in the Appendix •Provide final marketing plan in the Appendix •Provide any additional information or marketing materials you think the CSE would benefit from