HomeMy WebLinkAbout03. b. Town of Vail Funding final marketing plan Mtn Youth 2020Town of Vail Funding 2020
Mountain Youth program marketing plan and budget
Eat Chat Parent and Family Education Series Marketing strategy, channel, method, and budget:
Marketing Estimated Actual
In-Kind Marketing Support from Vail Health $25,000.00 $35000.00
Advertising – Print $0.00 $900.00
Banners - Printing $1,500.00 $0.00
Social media advertising, webinar subscription $0.00 $250.00
Total $26,500.00 $36,150.00
All marketing strategies strategies were pursued for each session throughout 2020.
•Poster and advertisement designed by Vail Health (in-kind)
•Social Media marketing utilized and consistent between Mountain Youth and Vail Health
•Radio Interviews conducted by Vail Health and Mountain Youth
•Vail Daily advertisements coordinated primarily by Vail Health, with some coordination
conducted by Mountain Youth
•Mountain Youth maintained a webpage up to date with the most current session information
•Mountain Youth worked with school partners to market the series through their newsletters
•Mountain Youth and Vail Health utilized web-based marketing tools and newsletters to market
the series
•At in-person events, attendees took home a collateral folder with helpful, highlighted bullet
points that markets the series and gives them resources to review at home
•At in-person events, signs were utilized at school entrances on the night of the event to identify
the series at that location
•For virtual events, webinar platform subscription was purchased to provide a seamless,
professional event.