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03. c. CSE October Marketing Wrap Up 2020
MARKETING + PR MEDIA NUMBER IMPRESSIONS NOTES Facebook 19 posts 13 organic 6 promoted 22,430 11,566 10,864 2,822 clicks 1,715 engagements Instagram 10 posts 62 stories 3 IGTV videos 318 likes 1,327 views 5,800 followers Radio | KZYR 40 :60 second commercials + 2 interviews 600K Media Sponsorship boosted spots Signage 4 @ 24 x 36”Attendees at Betty Ford Alpine Gardens + Pop-Up events Coroplast printed signs on A-Frames PR 2 press releases 11 stories in print @ Vail Daily = 117 –200k Staff reports + community editorial OCTOBER 1-31