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Home My WebLink About03. d. CSE Event Recap Starting Hearts 2020Event Recap:Starting Hearts A Night of Heroes Education & Enrichment Category Recap and Review December 2, 2020 A Night of Heroes: November 1, 2020 Starting Hearts Phone:970.763.5306 info@startinghearts.org 2 Overall Event Program Highlights & Successes 3 Top successes of Night of Heroes Event: •Allowed the Eagle County Community to come together to recognize and award the outstanding role that First Responders play. Event included regional, state, nationwide reach and beyond. •Received 4 times the participation and viewership of last year’s event, with over 1,000 individual video views during the initial broadcast. •Created over $16,000 in net income for the non-profits involved. •Received coverage in the County’s media including Vail Daily and radio stations. •Received 3 Eagle County Town Government Proclamations. •Allowed the opportunity to properly recognize both the family of Sebastian Rodriguez, as well as the hundreds of those involved in his search. Program Impact, Testimonials & Observations 4 •Community and personal impact on attendees of the event: This year’s event had a bigger impact on the community than ever before. Because of COVID-19 related restrictions we were able to create a far-reaching virtual event, allowing the general public to participate and attend for free. Never before has this annual Public Safety Awards Celebration event reached so many people. •Include any testimonials from attendees WOW, that was so special. You all did such a beautiful job of honoring our first responders. Couldn’t have been any better. I am honored to have been part of this and happy to have met new friends in the Valley. Thanks for all you do. Bethe Wright, ECERF Thank you Alan –I thought it was a wonderful evening , and a fitting tribute to those men and women who work so hard for all of us. And what a great showcase for Starting Hearts as well. You all did an outstanding job. I appreciate your support, and look forward to working together in the coming years. Kathy Chandler-Henry, Chair Eagle County Commissioners •This year was a first-time opportunity for the Eagle County Emergency Responder’s Fund (ECERF) to be involved, allowing for awareness and recognition of this very important non-profit organization Estimated Attendance Results 5 •Estimated attendance: We were able to track viewership in this virtual event by number of video views, watch parties and individual Public Safety Agency participation •Number/percentage of people who came specifically for event/program: All accounted viewership chose to participate in the virtual viewing •Number/percentage of people who attended the event last year: Approximately 250 attended last year’s event vs. 1,000 virtual viewer participants this year during the broadcast, and hundreds more on demand viewers Estimated Attendee Profile Results 6 •Where did attendees come from? (local, regional, out of state, international): Most attendees were from the communities of Eagle County, however there were also virtual attendees from surrounding counties, across the state, country and even a few overseas viewers. Estimated Spending Results 7 Estimated Spending Results are not Applicable this year due to COVID-19 social gathering restrictions. Plans for all future Night of Heroes Events will be in-person with an estimated 500+ attendees at a Vail venue open to the public. NPS (Net Promoter Score) 8 Attendee Response: How likely is it that you would recommend this event/program to a friend or colleague? Due to the brilliant feedback of those who attended and participated in the event, we would definitely rate it at a Promoter level of 9’s and 10’s. No negative feedback has been received. The NPS Calculation Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague? Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word -of-mouth. Event Strengths & Weaknesses 9 •How did the event/program exceed expectations? Never before was the community able to participate in this Public Safety Awards Celebration. In past years, the annual events were held in a 250 person capacity venue, which included mostly award recipients, nominees, their families and associated public service agencies. This year’s event was inclusive and allowed the general public to attend for free and celebrate their First Responder Heroes. The award recipients were so touched to have received the awards and be recognized in a public platform. •What are areas for event/program improvement? We would most definitely welcome the opportunity next year and in future years to hold this annual event at a Town of Vail public venue with 500+ in-person attendees. •How did this year’s event/program compare to last year? Last year was an in-person event with approx. 250 attendees, mostly public safety circle. This year, although virtual due to COVID restrictions, was open to the public, with approx 1,000 participants and attracted the community at large. This event was truly a welcomed recognition from the community members of Eagle County. Vail Brand Compatibility The Premier International Mountain Resort Community 10 •How did the event /program support the Vail Brand? Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Everything about the Vail Brand exudes quality, professionalism, and enjoyment in a premier setting. A Night of Heroes received many accolades for these very characteristics. The 90 minute event was created with the highest production values and the content beautifully expressed our appreciation for our safety community, organizations, and frontline heroes. Community Contribution 11 •How did the event/program impact Vail’s sense of community? •The Night of Heroes event made an major impact not only within the Town of Vail itself, but on surrounding Eagle County communities as well. The event brought together Eagle County public service agency first responders as a whole. In addition, the general public was able to observe these amazing community heroes receive their outstanding awards. •Endorsers from across the state had the opportunity to offer thanks and show appreciation for an often overlooked group of frontline workers who sacrifice for us day in and day out. For one special evening, our citizens and safety agencies came together to celebrate, helping to demonstrate a strong sense of community for all. Topline Marketing Efforts 12 What are the top 3 successful marketing tactics, executions or results from your event/program? 1) Gathering the support of all local area public service and government agencies to work together to create an outstanding event 2) A successful and cooperative partnership with the 3 Rotary Clubs of Eagle County 3) Partnering with local premium companies and individuals like Imprint Events to put all recorded video elements together and High 5 Media to provide the video services of the event •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 13 •How do you see the event/program evolving next year? Next year we plan on holding an in-person event in Vail with 500+ in attendance •What sponsors do you plan to target next year? (Including existing and potential sponsors ) Due to the success and popularity of this year’s event, we plan on approaching all community businesses to participate. We found that many businesses wanted to participate and several heard about the event and contacted us to be involved. It is apparent that this type of event is truly supported by the communities that the public safety agencies serve. •How will you leverage media exposure and extend the marketing reach next year? The Vail Daily was our primary print outreach, as well as local radio stations. We conducted an aggressive social media campaign on all major platforms. We plan to grow the event with a larger budget in 2021 to extend our media outreach across the state. Sustainability Efforts 14 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? •What waste reduction methods were used during your event/program? •How could you improve on sustainability efforts for next year’s event? The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Not Applicable as this was a virtual event Event Budget Snapshot 15 *Event producer to attach detailed budget for recap Item $ Total Event/Program Budget:$50,000 CSE Funds:$ 5,000 Cash Sponsorship (not CSE):$24,665 In-kind Sponsorship:$28,290 Marketing Budget:$ 7,471 Profit & Loss:+$17,093 How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Marketing Additional Information/Appendix page 1 16 Marketing plan Appendix page 2 17 Detailed budget/P&L Appendix page 3 18 Detailed budget/P&L Appendix page 4 19 Additional information/marketing materials Please view A Night of Heroes Recorded Event at our website homepage: https://www.StartingHearts.org 20