HomeMy WebLinkAbout2020 BRAVO! Vail Study - Final ReportBRAVO! Vail
August 2020
Prepared for:
Town of Vail/BRAVO! Vail
Prepared by:
Intercept Insight, LLC
PO Box 2078
Avon, CO 81620
970.331.1086
www.interceptinsight.com
Table of Contents
Table of Contents
Objectives …………………………………………………………………………………………………………………………………………………………..1
Methodology …………………………………………………………………………………………………………………………………………………….2
Overview and Summary …………………………………………………………………………………………………………………………………..3
Highlights …………………………………………………………………………………………………………………………………………………………….4
Detailed Findings
Attendee Details ………………………………………………………………………………………………………………………………6
Recommendation (Net Promoter Score)………………………………………………………………………………………….10
Event Performance……………………………………………………………………………………………………………………………13
Media/Awareness …………………………………………………………………………………………………………………………….19
Spending Habits ……………………………………………………………………………………………………………………………….21
Attendance/Revenue Generation ……………………………………………………………………………………………………..24
Accommodations ……………………………………………………………………………………………………………………………..26
Geographical Data …………………………………………………………………………………………………………………………….29
Demographical Data ………………………………………………………………………………………………………………………….31
Impact of Covid-19 …….……………………………………………………………………………………………………………………..38
End of Report
INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
The Town of Vail had invested in a third party research company, Intercept Insight, LLC, to conduct a
post-event online survey following BRAVO! Vail to help quantify decisions and increase performance
related to the event. With this insight, the Town of Vail and BRAVO! Vail is able to evaluate the
economic contributions of the event, develop objectives to increase the overall performance, market
effectively, and provide sponsors with valuable data regarding the event. The Town of Vail identified
several objectives for this study.
Objectives:
Attendee details (e.g. reason for visiting Vail, prior visitation, loyalty)
Intent to return
Quantify recommendations
Evaluate event performance
Estimate spending habits
Estimate revenue generation
Understand media effectiveness/awareness
Obtain demographical and geographical data
Determine accommodations, nights stayed, town stayed in, etc.
Impact of Covid-19
Objectives
1INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
The Town of Vail and Intercept Insight designed a core set of questions intended to meet the
objectives of the study, including event specific questions. Once the survey was approved, the
questions were programmed into an online survey design tool.
Email addresses collected during ticket sales were provided to Intercept Insight to be used as the
sample set. The sample set was cleaned, uploaded into the survey tool, and prepared for
distribution. The survey was distributed on August 17th, 2020.
Reminder notifications were delivered periodically, and the study was closed on September 4th, 2020.
The data was downloaded, and the results were prepared for analysis and reporting.
Methodology
2INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
Overview and Summary
3
INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
It is important to remember that this is a tool for gathering opinions and feedback. Many of the results are presented in terms of percentages.
Intercept Insight, LLC encourages readers to consider the overall direction that is suggested rather than only the statistics. Note that the margin of
error is different for every single question response on the survey depending on the sample sizes, proportion of responses, and number of answer
categories for each question. As a general comment, it is sometimes more appropriate to focus attention on the general trends and patterns in the
data rather than on the individual percentages.
The Town of Vail engaged Intercept Insight, LLC for research services following BRAVO! Vail. The services included strategy and execution, survey
development, programming, analysis, and reporting. There were 836 ticket holders over the course of the event. On average, the ticket holders
attended approximately 2.5 concerts, which identifies that there were approximately 334 unique individuals that attended the events. 112 surveys
were completed, which offers a 34% response rate and provides a 7.5% margin of error at a 95% confidence interval with the data collected.
82% of the respondents came to Vail specifically for BRAVO! Vail, and 96% of the respondents are “Very” or “Extremely likely” to return in the future.
BRAVO! Vail earned a Net Promoter Score of 91, with 93% of the respondents classified as “Promoters”. Overall Satisfaction with the event was high
with a mean satisfaction rating of 4.8 on a scale of 1 to 5, where 1=Not at all satisfied and 5=Extremely satisfied.
Of those who came to Vail for the event, 57% were locals and 40% were overnight guests. 60% of the attendees were from Colorado, 10% were from
Texas, and 8% were from Florida. Of the overnight guests who stayed in paid lodging (10% of total accommodations), 83% stayed in Vail. The
average number of nights stayed by those staying in paid lodging in Vail was 8.0 nights. BRAVO! Vail produced approximately 106 room nights in Vail
over the course of the event, with an average nightly rate of $506. The estimated gross revenue generation for the Town of Vail from the BRAVO!
Vail was approximately $105K (+/-20%).
Email and the BRAVO! Vail website were the most effective outlets for generating awareness. 73% attended with their spouse/significant other. The
average age of the respondents was 69.2. Most enjoy hiking and music festivals during the summer months, and most of the respondents claimed
“Arts & Culture” and “Music Festival Enthusiasts” as their lifestyle categories of choice. 97% visit Vail other times during the summer, and 67% visit
Vail during the winter. 69% prefer both large orchestras and small ensembles. Approximately 88% are comfortable attending larger scaled events in
the future. 72% prefer to have events get back to pre-Covid size.
Highlights
4
INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
Ticket sales –836
Total completed surveys –112
Sample size provides statistical validity with an error rate of 7.5% at a 95% confidence interval
Estimated revenue generated to the Town of Vail -$105K (+/-20% error level should be considered)
Net Promoter Score –91
Overall Satisfaction –4.8 (using a scale of 1 to 5, where 1=Not at all satisfied and 5=Extremely satisfied)
82% of the attendees came to Vail specifically for the event
59% of the attendees had attended 10+ years
Average number of concerts attended –2.5
Email and the BRAVO! Vail website were selected most when asked, “How did you hear about, and/or where did you see advertising for this event?”
96% are “Very” or “Extremely Likely” to return in the future
83% of the attendees staying in paid lodging stayed in Vail
Average nights stayed in paid lodging in Vail –8.0
Estimated number of room nights generated in Vail by the event –106
Estimated average nightly rate in Vail -$506
Average age of respondents –69.2
Favorite summer-time activities: Hiking and Music Festivals
Lifestyle Categories: Arts & Culture and Music Festival Enthusiasts
Attendee Details
Attendance
6INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
82% of the respondents came to
Vail, CO specifically for the event.
40% of the respondents that
came to Vail, CO specifically for the
event were overnight visitors.
57% of the respondents that
came to Vail, CO specifically for the
event were local visitors.
0%
20%
40%
60%
80%
100%
Came for event Heard about it after arrival
82%
18%
BRAVO! Vail -Reason for Visiting Vail
2020
N =111
0%
20%
40%
60%
80%
100%
Local In-State Day In-State Overnight Out-of-State International
57%
2%
13%
26%
1%
BRAVO! Vail -Came to Vail for the Event by Market Segment
2020
N =91
Attendance
7INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
First year 2 years 3 year 4 years 5 years 6 years 7 years 8 years 9 years 10 years+
3%6%5%6%6%4%4%4%4%
59%
BRAVO! Vail -Prior Attendance
2020
N =108
0%
20%
40%
60%
80%
100%
1 Day 2 Days 3 Days 4 Days 5 Days 6 Days 7+ Days
34%
18%15%10%3%1%
20%
BRAVO! Vail -Days in Attendance
2020
N =107
Attendance
8INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Not at all Likely Not very likely Somewhat Likely Very Likely Extremely Likely
0%0%4%
17%
79%
BRAVO! Vail -Intention to Return
2020
N =105
0%
20%
40%
60%
80%
100%
Summer Visit Winter Visit
97%
67%
3%
33%
BRAVO! Vail -Vail Visitation
Yes No
N =112
Recommendation
Recommendation
The Net Promoter Score is calculated using data collected from the following question: “On a scale
of 0 to 10, where 0=Not at all likely and 10=Extremely likely, how likely are you to recommend BRAVO!
Vail to a friend or family member?”.
Those who rate a ‘9’ or ‘10’ are called “Promoters”. Those who rate a ‘7’ or ‘8’ are called “Passive
Supporters”, and those who rate ‘0’ to ‘6’ are called “Detractors”.
The Net Promoter Score (NPS) is calculated by subtracting the percentage of “Detractors” from the
percentage of “Promoters”.
10INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
91
-50
-30
-10
10
30
50
70
90
0%
20%
40%
60%
80%
100%
2020 Net Promoter ScoreRecommendation DistributionAxis Title
BRAVO! Vail -Net Promoter Score
Promoters Passive Supporters Detractors NPS
Recommendation
11INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
2020 BRAVO! Vail -Increase Recommendation Comments
•Nothing more
•More accessible programming: absence of movie scores this year due to Covid made it hard to find an
entry point for the average person
•Make more folks excited about classical music
•Be Covid free
•Access eDier
Event Performance
Hierarchy of Customer Satisfaction Needs
Basic Requirements Met
Promised Requirements Met
Satisfaction
Scores from
4.5 –5.0
Attractive Surprises Met
Satisfaction Scores from 1.0 –3.4
Satisfaction Scores from 3.5 –4.4
The Customer Delight Principle was designed to identify shortcomings within a business and to improve satisfaction. Satisfac tion can be
measured along a continuum and can be broken out into three major points:
•Discontentment –customers needs are simply not being met.
•Merely Satisfied –meeting customers needs, but not doing enough to distinguish among competition.
•Delighted –meeting and exceeding the customers needs and expectations
Terry Keiningham and Terry Varva, 2001,The Customer
Delight Principle, Google Book Search, viewed 6/23/2008,
http://books.google.com/books?id=ot8oD9B2Ck8C&dq=cus
tomer+Delight+Prinicple&pg=PP1&ots=VOXp3xEU0J&sig=9
VbRewC5X8MN3xs2vDpmuS9muNk&hl=en&sa=X&oi=book_
result&resnum=1&ct=result
13
Attribute Satisfaction
14INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
96%99%99%
93%98%
4.8 4.9 4.9
4.7
4.9
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
0%
20%
40%
60%
80%
100%
120%
140%
Overall satisfaction Knowledge of the
staff/volunteers
Friendliness of the
staff/volunteers
Parking/access Quality of the music
BRAVO! Vail -Attribute Satisfaction Ratings
% Rated '4' or '5' 2020 Mean Rating 2020
Performance
15INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Large orchestras Small ensemble / chamber music Both
28%
3%
69%
BRAVO! Vail -Preferences of Large Orchestras vs. Small Ensembles
2020
N =107
One Change Comments
16INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
2020 BRAVO! Vail -One Change Comments
•You guys have bee great. If I'm still around I'll be at Bravo next year
•You could have let more people in -it was very sparse
•We like it the way it is. Hope to be back to normal next year.
•Valid for experience in last 2 years-Hold" BV after dark" in less claustrophobic venue. Really enjoyed brew pubs
•There is not even one thing! The Immersion Experience was beyond wonderful, and I can't wait to attend next summer!
•It would be wonderful to return to the festival as we have know it in the past. Wonderful orchestras playing wonderful music in the spectacular setting.
•Stamp out Covid-19
•seats higher up in GRFA
•Retain Anne Marie and Caitlin forever.
•Put out the fire
•Open up more seating next season
•Nothing. We adore Bravo and look forward to the resumption of whatever orchestral experiences we can have next summer.
•Nothing, everything is great!
•Not have a pandemic
•No, it was great!
•MORE INTERACTION WITH THE MUSCIANS
•Make spots available on the lawn areas of the amphitheater.
•Kudos to Anne Marie and the staff for the miracles you performed to give us this season of fine music
•Keep up the good work, as you did this extraordinarily challenging summer. Hooray, Anne Marie
•KEEP UP THE GOOD WORK, AN AMAZING SEASON
•Keep stressing the importance of masks and physical distancing
•Keep it coming
•Keep going!! You are my favorite part of the summer.
•It was PERFECT....but really look forward to having a full audience again.
•Install shades for reserved seating. TOO HOT!
•IMPROVE SOUND SYSTEM IN SECTION 1/WHEN SPEAKERS R TALKING SOUND ECHOS AND CANT UNDERSTAND A WORD THEY R SAYING
•I was so impressed with Bravo's ability to adjust its performances this summer! I can't think of anything else you could have done to offer live music given the
circumstances. A million thanks!
•I know before Covid, we talked about how you were hoping to use the big screen on the lawn... even though it's expensive. I feel like that would r eally increase
guest experience
•I cannot think of one. Amazing Festival, Bravo! Vail did an extraordinary job this year consisting all the challenges.
One Change Comments
17INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
2020 BRAVO! Vail -One Change Comments
•I can't think of one.
•I can't think of anything that you need to do better. It is always wonderful!
•I am very satisfied! Oh, perhaps more of these events!
•Hope Covid goes away!!
•Have the concessions open
•Getting tix was difficult. sold out before the website was live. must have committed tix to donors
•Get rid of Covid-19
•Get rid of COVID so we can have more tickets and music!
•Get past COVID and have more in-person concerts
•Free parking
•Find a vaccine so you can be live again
•Find a vaccine for COVID. Haha ... seriously, we love this event and look forward to it every year.
•Ensure that another noisy event is not happening at the same time nearby.
•Eliminate COVID-19
•Eliminate Covid 19.
•Eliminate Covid 19! Many thanks for the wonderful chamber concerts we attended in July!!!
•Develop a vaccine for covid-19
•Covid free
•Can't think of one...a strange Covid-19 season
•Bring back the people!! (I know that's not under your control)
•Bring back the full orchestra after the pandemic is controlled.
•Bring back orchestral music
•At two concerts this year I experienced staff members talking (loudly enough to disturb patrons in the back few rows). They were sitting on the rocks at the
bottom of the lawn and their conversations went on and on and on. I was amazed that staff members (THESE WERE NOT VOLUNTEERS ) would be so rude during
quiet chamber music pieces. Inexcusable. They probably were speaking louder than normal because of masks but non the less, c onstant talking during chamber
music pieces was horrible and very disturbing. Please let the staff know that they need to go elsewhere if they can't go 20 m inutes without constant talking.
•Assuming we have to practice social distancing next summer, I hope you will allow more people to attend. Having only 175 out of a maximum allowed of >2500
seemed way too restrictive.
•Another night of classical for DSO
•Allow bottles of wine to be sold & snacks
•All were cancelled this summer owing to the Chinese Virus; anticipate a return to "normal" next summer
•All is good
•7:00 start time
Media/Awareness
Media/Awareness
19INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
2020 BRAVO! Vail -Media/Awareness "Other" Comments
•We've come every summer since 1996
•We were walking with our family in the Betty Ford Garden and discovered
that an afternoon concert of Beethoven was about to commence. We
happily jumped at the chance to attend.
•We donate to Bravo! We love you all!
•US mail
•Previous Ticket Buyer
•Mailing list
•Mail list of programs for summer 2020
•Long time supporter of Bravo Vail!
•Long time supporter of Bravo
2020 BRAVO! Vail -Media/Awareness "Other" Comments
•Home owner and supporter
•Hi, it's Casey, I work for the vail daily
•Friends
•Call from Bravo
•Call from Bravo
•Board Member
•Board member
•Attending Bravo Vail for decades
•Attended previously
0%
20%
40%
60%
80%
100%
Email BRAVO! Vail Website Newspaper Friends/Family Other (please
specify)
Social Media Other Website Radio
69%
40%
23%16%16%
4%1%1%
BRAVO! Vail -Media/Awareness
(Multiple Response)
2020
Spending Habits
Spending Habits
21INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
Lodging Spend Dining Spend Retail Spend Activities Spend Total Spend
$53,345
$747 $856 $2,529
$57,476
BRAVO! Vail -Household Spending of Guests Staying in Paid Lodging
(Only those who came for the Event)
Lodging Spend is equal to only
those who stayed in paid
lodging within Vail.
Spending Habits
22INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
$0
$10,000
$20,000
$30,000
$40,000
$50,000
Dining Spend Retail Spend Activities Spend Total Spend
$10,900
$18,694
$8,498
$38,092
BRAVO! Vail -Household Spending of All Other Overnight Guests
(Only those who came for the Event)
$0
$2,000
$4,000
$6,000
$8,000
$10,000
Dining Spend Retail Spend Activities Spend Total Spend
$6,545
$1,660 $986
$9,190
BRAVO! Vail -Household Spending of Local and Day Visitors
(Only those who came for the Event)
Attendance and Revenue Generation
Attendance and Revenue Generation
24INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
This graph represents the estimated Total Attendance, Total People, Total People (Came for Event), and Gross
Revenue Generation for the Town of Vail. Total Attendance is the number of people that attended over the
course of the event. Total People accounts for the average number of days people attended. Total People
(Came for Event) accounts for the percentage of those who planned their trip to Vail, CO for the event, and is
the sample set used for the estimated Gross Revenue Generation.
BRAVO! Vail estimated revenue generation for the Town of Vail: $105K (+/-20%).
836
334 274
$104,759
$-0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2020
BRAVO! Vail -Estimated Attendance and Revenue Generation
Total Attendance Total People Total People (Came for Event)Gross Revenue Generation
Accommodations
Accommodations
26INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
3 - 5 6 - 7 8 - 10 11 - 14 15+
61%
11%11%11%6%
BRAVO! Vail -Nights Stayed Categories
2020 N =18
Average nights stayed (all accommodations) -6.5
Average nights stayed (paid lodging in Vail) -8.0
0%
20%
40%
60%
80%
100%
Paid Lodging Friends/Family 2nd Home Timeshare Primary Residence Other (Please
specify)
Day Trip VRBO, Airbnb, Etc.
10%5%
29%
4%
46%
1%3%2%
BRAVO! Vail -Accommodations
2020
N =112
Accommodations
27INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Vail Avon Beaver Creek Edwards Frisco Arrowhead Eagle Vail Eagle
55%
11%9%9%5%4%4%4%
BRAVO! Vail -Town Stayed In
2020
N =55
Geographical Data
Geographics
29INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Colorado Texas Florida California Arizona Tennesee Georgia Maryland Mexico New York Kansas Louisiana Minnesota Missouri Oklahoma Virginia
60%
10%8%4%3%3%2%2%2%2%1%1%1%1%1%1%
BRAVO! Vail -States of Origin
2020
N =112
0%
20%
40%
60%
80%
100%
Local In-State Day In-State Overnight Out-of-State International
46%
3%11%
38%
2%
BRAVO! Vail -Market Segment
2020
N =112
Demographical Data
Demographics
31INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Self Spouse or significant
other
Friends Only Friends and Family Family (including
children)
Family (not including
children)
Group
7%
73%
7%4%5%3%1%
BRAVO! Vail -With Whom Attended
2020
N =100
Demographics
32INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Married w/ children
living at home
Married w/ children not
living at home
Married w/o children Single w/ children living
at home
Single w/ children not
living at home
Single w/o children
10%
60%
17%
2%5%5%
BRAVO! Vail -Family Status
2020
N =96
0%
20%
40%
60%
80%
100%
Own Rent
95%
5%
BRAVO! Vail -Own vs. Rent Primary Residence
2020
N =98
Demographics
33INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Some College Associates Degree (2 year)Bachelor's Degree (4 Year)Post Graduate Degree
2%1%
33%
64%
BRAVO! Vail -Education Level
2020
N =96
0%
20%
40%
60%
80%
100%
Student $25,000-$54,999 $55,000-$74,999 $75,000-$99,999 $100,000-$199,999 $200,000-$499,999 $500,000+
3%1%3%8%
29%23%
33%
BRAVO! Vail -Income Categories
2020
N =73
Demographics
34INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Male Female Prefer not to answer
33%
59%
8%
BRAVO! Vail -Gender
2020
N =97
0%
20%
40%
60%
80%
100%
21 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
1%2%2%2%
15%
76%
BRAVO! Vail -Age Categories
2020 N =85
Average age of respondents -69.2
Demographics
35INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
79%78%
53%
47%
42%41%38%35%
21%19%18%17%15%14%12%11%9%8%8%6%4%3%1%
BRAVO! Vail -Favorite Summer-time Activities
(Multiple Response)
2020
Demographics
36INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Arts & Culture
(dance, music,
theatre)
Music Festival
Enthusiast
Traveler Health &
Fitness
Sports
Enthusiast
(hiking,
biking, skiing)
Wine &
Foodie
Home
Enthusiast
(gardening,
pet owner,
avid reader)
Outdoor
Enthusiast
(camping,
hunting,
fishing)
Investment &
Money
Other
(specify)
Hobbies &
Interests
(collector,
crafts, home
shop)
Tech
Enthusiast
Craft Beer
Enthusiast
65%64%
58%
52%49%
44%
38%
21%21%
9%8%7%6%
BRAVO! Vail -Lifestyle Categories
(Multiple Response)
2020
Impact of Covid-19
Impact of Covid-19
38INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Not at all Impactful Not very Impactful Somewhat Impactful Very Impactful Extremely Impactful
11%11%
24%32%
21%
BRAVO! Vail -How impactful was Covid-19 to your decision to
attend events?
2020
N =105
0%
20%
40%
60%
80%
100%
Not at all Comfortable Not Very Comfortable Somewhat Comfortable Very Comfortable Extremely Comfortable
3%10%
31%38%
19%
BRAVO! Vail -Based on your experience during this event, please rate your level
of comfort in attending larger scaled events in the future:
2020 N =104
Impact of Covid-19
39INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
0%
20%
40%
60%
80%
100%
Concerts Sporting Events Participatory events Wine & Food Events Farmer's Markets Arts Festivals
24%
4%5%4%8%8%
23%
4%8%10%
23%23%
35%
22%16%
37%
31%37%
10%
27%31%
21%
22%17%
9%
44%41%29%17%16%
BRAVO! Vail -How likely are you to attend the following event types in 2021,
even if attendance exceeds 5,000 people?
Extremely Likely Very Likely Somewhat Likely Not Very Likely Not at all Likely
0%
20%
40%
60%
80%
100%
I prefer events to get back to pre-Covid size and
scale
I prefer events to be smaller in scale and nature in
the future
72%
28%
BRAVO! Vail -In general, would you like to see pre-Covid sized/scaled
events, or would you prefer events to be smaller overall?
2020 N =100
Impact of Covid-19
40INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
2020 BRAVO! Vail -Precautions Which Made Respondents
MOST Comfortable
•Wearing of facemasks, spacing of seating
•The social distancing that the seating provided, masks
•The scant seating and masks work by all staff
•The protocols in place to keep everyone safe.
•The limit on the number of people admitted to each concert
•Talking to board members
•Spreading out the people
•Spacing of the audience, everyone came and left with
masks
•Spacing of patrons, and music box experiences.
•Spacing & Masks
•Spacing
•Spacing
•Spaced seating, mask requirement, limited food exposure
(though we hope it comes back)
•SPACED OUT SEATING, & RESTROOM ATTENDANT
SCRUPULOUS
•Spaced out seating and mask wearing
•Space in seating area
•Social spacing
•Social distancing and wearing masks
•Social Distancing and Masks.
•Social distancing and masks, sanitizing seats
•Social distancing and masks for the one in-person event we
attended.
•Social Distancing and masks
•Social distancing and masks
•Social distancing and masks
•SOCIAL distancing
•Social distancing
•Social distancing
•Social distancing
•Social distancing
•Social distancing
•Social distancing
•Social Distance & wearing masks
2020 BRAVO! Vail -Precautions Which Made Respondents MOST
Comfortable
•Social distance
•Small numbers and distancing
•Size
•Sitting the audience far apart.
•Seating arrangements and facemasks required
•Seating and masks
•Seating and mask required
•SEATING 5-6 FT APART AND MASKS REQUIRED
•Seat spacing and mask requirements
•Seat spacing
•Safe seating distance
•Requiring masks
•Requirement to wear masks; limited seating at a distance; no
alcohol served
•Personal separation
•Only attend one Immersion concert live, attendance # made us
very comfortable
•No intermission and mask requirement.
•Masks. Limited, spaced seating
•Masks, spaced seating, no concessions or intermission,
instruction as to leaving the venue, multiple hand sanitizer
stations
•Masks to enter
•Masks required.
•Masks mandate
•Masks
•Mask requirement
•Mask a spacing requirements.
•Mask & social distancing requirements
•Mask & distancing
•Many seats were unoccupied
•Listening from home
•Limiting the number of attendees; requiring face coverings in
aisles and restrooms and every place but seats
•Limited tickets
•Limited seating
2020 BRAVO! Vail -Precautions Which Made Respondents MOST
Comfortable
•Limited audience size and planned seating
•Limited attendance; required masks; good distancing; no
concessions
•It was fine
•Face masks
•Face Coverings
•Extremely limited attendance, very distanced seating
•Extreme social distancing, limited concert goers
•Excellent personal distancing on the field next to betty Ford
gardens
•Everyone wearing a mask, the distance between seats, the
instructions we received pre-concert and of course the fact that
we were outside seated in the amphitheater..
•Distancing, masks, people being responsible
•Distancing, masks, fewer people, managed choke points
•Distancing of the seating. Availability of disinfectants. Masks.
•Distancing of seat assignments at GFPAC. Wearing masks
•Distancing and number in attendance
•Distancing and no food or drink
•Distancing and masks in public spaces. OK to take masks off at
seats. Smart to forgo intermission.
•Distancing and masks
•Distancing and being outside
•Distancing
•Distancing
•Distancing
•Distancing
•BV did a great job. I felt very comfortable with the precautions
•Big distances in seating in Ford Park and good distances in
music box events
•Being outdoors
•Audience spacing
•Assigned seats that were spaced well apart
•All: distance, required masks
•All you did
•All were excellent
•All mandated protocols.
•All
Impact of Covid-19
41INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086
2020 BRAVO! Vail -Precautions Which Made Respondents LEAST Comfortable
•You did your best
•We were completely comfortable.
•We were comfortable.
•We were comfortable
•Was OK with event
•Waiver
•The lack of social distancing outside the venue in the park
•Talking during the beautiful, quiet pieces by staff members.
•Strange feeling in the spaced out Amp!
•Standing around the bar area
•Some people took masks off
•Some people did not wear their mask while seated in the audience.
•Social distancing was way too far apart and took away some of the ambiance
•Smoke -but that couldn’t be helped!
•People who took off their masks when seated; people who move around the seating area to visit with their friends
•People removing their masks during the performance
•People removing masks
•People passing near each other
•People not wearing their masks or wearing them improperly
•Patrons who removed masks during concert
•Patrons who didn't feel it necessary to put on their masks when coming and going.
•Not an issue
•None really, just the usual unease we feel being in any public setting these days. We would not have attended an indoor concert.
•None noted
•None, was very well done
•Much of the audience did not have on masks
•Masks
•I thought it was a little too precautionary -we sat at least 10 feet away from others. You could have sold some bottled or canned drinks.
•I felt very comfortable because I knew Bravo main concern was the safety of all.
•I felt very comfortable
•Happy with your efforts
•Half the audience removed their masks during the entire performance.
•Good with all of it.
•Everything was handled well for the Beethoven Piano and Violin Sonata series.
•Every protocol was as well done as possible
•Distancing
•Crowd leaving
•Camera at the end of our aisle required other couple in our aisle to step over us to get to their seats -they were late -no opportunity for us to move away. They were right in our faces.
•Being around other people. thus the online was good.
•All well done
•All was fine. Thought it was well done
•All precautions were most comfortable! Thanks Again!
End of Report