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HomeMy WebLinkAbout2020 BRAVO! Vail Study - Final ReportBRAVO! Vail August 2020 Prepared for: Town of Vail/BRAVO! Vail Prepared by: Intercept Insight, LLC PO Box 2078 Avon, CO 81620 970.331.1086 www.interceptinsight.com Table of Contents Table of Contents Objectives …………………………………………………………………………………………………………………………………………………………..1 Methodology …………………………………………………………………………………………………………………………………………………….2 Overview and Summary …………………………………………………………………………………………………………………………………..3 Highlights …………………………………………………………………………………………………………………………………………………………….4 Detailed Findings Attendee Details ………………………………………………………………………………………………………………………………6 Recommendation (Net Promoter Score)………………………………………………………………………………………….10 Event Performance……………………………………………………………………………………………………………………………13 Media/Awareness …………………………………………………………………………………………………………………………….19 Spending Habits ……………………………………………………………………………………………………………………………….21 Attendance/Revenue Generation ……………………………………………………………………………………………………..24 Accommodations ……………………………………………………………………………………………………………………………..26 Geographical Data …………………………………………………………………………………………………………………………….29 Demographical Data ………………………………………………………………………………………………………………………….31 Impact of Covid-19 …….……………………………………………………………………………………………………………………..38 End of Report INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 The Town of Vail had invested in a third party research company, Intercept Insight, LLC, to conduct a post-event online survey following BRAVO! Vail to help quantify decisions and increase performance related to the event. With this insight, the Town of Vail and BRAVO! Vail is able to evaluate the economic contributions of the event, develop objectives to increase the overall performance, market effectively, and provide sponsors with valuable data regarding the event. The Town of Vail identified several objectives for this study. Objectives: Attendee details (e.g. reason for visiting Vail, prior visitation, loyalty) Intent to return Quantify recommendations Evaluate event performance Estimate spending habits Estimate revenue generation Understand media effectiveness/awareness Obtain demographical and geographical data Determine accommodations, nights stayed, town stayed in, etc. Impact of Covid-19 Objectives 1INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 The Town of Vail and Intercept Insight designed a core set of questions intended to meet the objectives of the study, including event specific questions. Once the survey was approved, the questions were programmed into an online survey design tool. Email addresses collected during ticket sales were provided to Intercept Insight to be used as the sample set. The sample set was cleaned, uploaded into the survey tool, and prepared for distribution. The survey was distributed on August 17th, 2020. Reminder notifications were delivered periodically, and the study was closed on September 4th, 2020. The data was downloaded, and the results were prepared for analysis and reporting. Methodology 2INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 Overview and Summary 3 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 It is important to remember that this is a tool for gathering opinions and feedback. Many of the results are presented in terms of percentages. Intercept Insight, LLC encourages readers to consider the overall direction that is suggested rather than only the statistics. Note that the margin of error is different for every single question response on the survey depending on the sample sizes, proportion of responses, and number of answer categories for each question. As a general comment, it is sometimes more appropriate to focus attention on the general trends and patterns in the data rather than on the individual percentages. The Town of Vail engaged Intercept Insight, LLC for research services following BRAVO! Vail. The services included strategy and execution, survey development, programming, analysis, and reporting. There were 836 ticket holders over the course of the event. On average, the ticket holders attended approximately 2.5 concerts, which identifies that there were approximately 334 unique individuals that attended the events. 112 surveys were completed, which offers a 34% response rate and provides a 7.5% margin of error at a 95% confidence interval with the data collected. 82% of the respondents came to Vail specifically for BRAVO! Vail, and 96% of the respondents are “Very” or “Extremely likely” to return in the future. BRAVO! Vail earned a Net Promoter Score of 91, with 93% of the respondents classified as “Promoters”. Overall Satisfaction with the event was high with a mean satisfaction rating of 4.8 on a scale of 1 to 5, where 1=Not at all satisfied and 5=Extremely satisfied. Of those who came to Vail for the event, 57% were locals and 40% were overnight guests. 60% of the attendees were from Colorado, 10% were from Texas, and 8% were from Florida. Of the overnight guests who stayed in paid lodging (10% of total accommodations), 83% stayed in Vail. The average number of nights stayed by those staying in paid lodging in Vail was 8.0 nights. BRAVO! Vail produced approximately 106 room nights in Vail over the course of the event, with an average nightly rate of $506. The estimated gross revenue generation for the Town of Vail from the BRAVO! Vail was approximately $105K (+/-20%). Email and the BRAVO! Vail website were the most effective outlets for generating awareness. 73% attended with their spouse/significant other. The average age of the respondents was 69.2. Most enjoy hiking and music festivals during the summer months, and most of the respondents claimed “Arts & Culture” and “Music Festival Enthusiasts” as their lifestyle categories of choice. 97% visit Vail other times during the summer, and 67% visit Vail during the winter. 69% prefer both large orchestras and small ensembles. Approximately 88% are comfortable attending larger scaled events in the future. 72% prefer to have events get back to pre-Covid size. Highlights 4 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 Ticket sales –836 Total completed surveys –112 Sample size provides statistical validity with an error rate of 7.5% at a 95% confidence interval Estimated revenue generated to the Town of Vail -$105K (+/-20% error level should be considered) Net Promoter Score –91 Overall Satisfaction –4.8 (using a scale of 1 to 5, where 1=Not at all satisfied and 5=Extremely satisfied) 82% of the attendees came to Vail specifically for the event 59% of the attendees had attended 10+ years Average number of concerts attended –2.5 Email and the BRAVO! Vail website were selected most when asked, “How did you hear about, and/or where did you see advertising for this event?” 96% are “Very” or “Extremely Likely” to return in the future 83% of the attendees staying in paid lodging stayed in Vail Average nights stayed in paid lodging in Vail –8.0 Estimated number of room nights generated in Vail by the event –106 Estimated average nightly rate in Vail -$506 Average age of respondents –69.2 Favorite summer-time activities: Hiking and Music Festivals Lifestyle Categories: Arts & Culture and Music Festival Enthusiasts Attendee Details Attendance 6INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 82% of the respondents came to Vail, CO specifically for the event. 40% of the respondents that came to Vail, CO specifically for the event were overnight visitors. 57% of the respondents that came to Vail, CO specifically for the event were local visitors. 0% 20% 40% 60% 80% 100% Came for event Heard about it after arrival 82% 18% BRAVO! Vail -Reason for Visiting Vail 2020 N =111 0% 20% 40% 60% 80% 100% Local In-State Day In-State Overnight Out-of-State International 57% 2% 13% 26% 1% BRAVO! Vail -Came to Vail for the Event by Market Segment 2020 N =91 Attendance 7INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% First year 2 years 3 year 4 years 5 years 6 years 7 years 8 years 9 years 10 years+ 3%6%5%6%6%4%4%4%4% 59% BRAVO! Vail -Prior Attendance 2020 N =108 0% 20% 40% 60% 80% 100% 1 Day 2 Days 3 Days 4 Days 5 Days 6 Days 7+ Days 34% 18%15%10%3%1% 20% BRAVO! Vail -Days in Attendance 2020 N =107 Attendance 8INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Not at all Likely Not very likely Somewhat Likely Very Likely Extremely Likely 0%0%4% 17% 79% BRAVO! Vail -Intention to Return 2020 N =105 0% 20% 40% 60% 80% 100% Summer Visit Winter Visit 97% 67% 3% 33% BRAVO! Vail -Vail Visitation Yes No N =112 Recommendation Recommendation The Net Promoter Score is calculated using data collected from the following question: “On a scale of 0 to 10, where 0=Not at all likely and 10=Extremely likely, how likely are you to recommend BRAVO! Vail to a friend or family member?”. Those who rate a ‘9’ or ‘10’ are called “Promoters”. Those who rate a ‘7’ or ‘8’ are called “Passive Supporters”, and those who rate ‘0’ to ‘6’ are called “Detractors”. The Net Promoter Score (NPS) is calculated by subtracting the percentage of “Detractors” from the percentage of “Promoters”. 10INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 91 -50 -30 -10 10 30 50 70 90 0% 20% 40% 60% 80% 100% 2020 Net Promoter ScoreRecommendation DistributionAxis Title BRAVO! Vail -Net Promoter Score Promoters Passive Supporters Detractors NPS Recommendation 11INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2020 BRAVO! Vail -Increase Recommendation Comments •Nothing more •More accessible programming: absence of movie scores this year due to Covid made it hard to find an entry point for the average person •Make more folks excited about classical music •Be Covid free •Access eDier Event Performance Hierarchy of Customer Satisfaction Needs Basic Requirements Met Promised Requirements Met Satisfaction Scores from 4.5 –5.0 Attractive Surprises Met Satisfaction Scores from 1.0 –3.4 Satisfaction Scores from 3.5 –4.4 The Customer Delight Principle was designed to identify shortcomings within a business and to improve satisfaction. Satisfac tion can be measured along a continuum and can be broken out into three major points: •Discontentment –customers needs are simply not being met. •Merely Satisfied –meeting customers needs, but not doing enough to distinguish among competition. •Delighted –meeting and exceeding the customers needs and expectations Terry Keiningham and Terry Varva, 2001,The Customer Delight Principle, Google Book Search, viewed 6/23/2008, http://books.google.com/books?id=ot8oD9B2Ck8C&dq=cus tomer+Delight+Prinicple&pg=PP1&ots=VOXp3xEU0J&sig=9 VbRewC5X8MN3xs2vDpmuS9muNk&hl=en&sa=X&oi=book_ result&resnum=1&ct=result 13 Attribute Satisfaction 14INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 96%99%99% 93%98% 4.8 4.9 4.9 4.7 4.9 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 0% 20% 40% 60% 80% 100% 120% 140% Overall satisfaction Knowledge of the staff/volunteers Friendliness of the staff/volunteers Parking/access Quality of the music BRAVO! Vail -Attribute Satisfaction Ratings % Rated '4' or '5' 2020 Mean Rating 2020 Performance 15INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Large orchestras Small ensemble / chamber music Both 28% 3% 69% BRAVO! Vail -Preferences of Large Orchestras vs. Small Ensembles 2020 N =107 One Change Comments 16INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2020 BRAVO! Vail -One Change Comments •You guys have bee great. If I'm still around I'll be at Bravo next year •You could have let more people in -it was very sparse •We like it the way it is. Hope to be back to normal next year. •Valid for experience in last 2 years-Hold" BV after dark" in less claustrophobic venue. Really enjoyed brew pubs •There is not even one thing! The Immersion Experience was beyond wonderful, and I can't wait to attend next summer! •It would be wonderful to return to the festival as we have know it in the past. Wonderful orchestras playing wonderful music in the spectacular setting. •Stamp out Covid-19 •seats higher up in GRFA •Retain Anne Marie and Caitlin forever. •Put out the fire •Open up more seating next season •Nothing. We adore Bravo and look forward to the resumption of whatever orchestral experiences we can have next summer. •Nothing, everything is great! •Not have a pandemic •No, it was great! •MORE INTERACTION WITH THE MUSCIANS •Make spots available on the lawn areas of the amphitheater. •Kudos to Anne Marie and the staff for the miracles you performed to give us this season of fine music •Keep up the good work, as you did this extraordinarily challenging summer. Hooray, Anne Marie •KEEP UP THE GOOD WORK, AN AMAZING SEASON •Keep stressing the importance of masks and physical distancing •Keep it coming •Keep going!! You are my favorite part of the summer. •It was PERFECT....but really look forward to having a full audience again. •Install shades for reserved seating. TOO HOT! •IMPROVE SOUND SYSTEM IN SECTION 1/WHEN SPEAKERS R TALKING SOUND ECHOS AND CANT UNDERSTAND A WORD THEY R SAYING •I was so impressed with Bravo's ability to adjust its performances this summer! I can't think of anything else you could have done to offer live music given the circumstances. A million thanks! •I know before Covid, we talked about how you were hoping to use the big screen on the lawn... even though it's expensive. I feel like that would r eally increase guest experience •I cannot think of one. Amazing Festival, Bravo! Vail did an extraordinary job this year consisting all the challenges. One Change Comments 17INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2020 BRAVO! Vail -One Change Comments •I can't think of one. •I can't think of anything that you need to do better. It is always wonderful! •I am very satisfied! Oh, perhaps more of these events! •Hope Covid goes away!! •Have the concessions open •Getting tix was difficult. sold out before the website was live. must have committed tix to donors •Get rid of Covid-19 •Get rid of COVID so we can have more tickets and music! •Get past COVID and have more in-person concerts •Free parking •Find a vaccine so you can be live again •Find a vaccine for COVID. Haha ... seriously, we love this event and look forward to it every year. •Ensure that another noisy event is not happening at the same time nearby. •Eliminate COVID-19 •Eliminate Covid 19. •Eliminate Covid 19! Many thanks for the wonderful chamber concerts we attended in July!!! •Develop a vaccine for covid-19 •Covid free •Can't think of one...a strange Covid-19 season •Bring back the people!! (I know that's not under your control) •Bring back the full orchestra after the pandemic is controlled. •Bring back orchestral music •At two concerts this year I experienced staff members talking (loudly enough to disturb patrons in the back few rows). They were sitting on the rocks at the bottom of the lawn and their conversations went on and on and on. I was amazed that staff members (THESE WERE NOT VOLUNTEERS ) would be so rude during quiet chamber music pieces. Inexcusable. They probably were speaking louder than normal because of masks but non the less, c onstant talking during chamber music pieces was horrible and very disturbing. Please let the staff know that they need to go elsewhere if they can't go 20 m inutes without constant talking. •Assuming we have to practice social distancing next summer, I hope you will allow more people to attend. Having only 175 out of a maximum allowed of >2500 seemed way too restrictive. •Another night of classical for DSO •Allow bottles of wine to be sold & snacks •All were cancelled this summer owing to the Chinese Virus; anticipate a return to "normal" next summer •All is good •7:00 start time Media/Awareness Media/Awareness 19INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2020 BRAVO! Vail -Media/Awareness "Other" Comments •We've come every summer since 1996 •We were walking with our family in the Betty Ford Garden and discovered that an afternoon concert of Beethoven was about to commence. We happily jumped at the chance to attend. •We donate to Bravo! We love you all! •US mail •Previous Ticket Buyer •Mailing list •Mail list of programs for summer 2020 •Long time supporter of Bravo Vail! •Long time supporter of Bravo 2020 BRAVO! Vail -Media/Awareness "Other" Comments •Home owner and supporter •Hi, it's Casey, I work for the vail daily •Friends •Call from Bravo •Call from Bravo •Board Member •Board member •Attending Bravo Vail for decades •Attended previously 0% 20% 40% 60% 80% 100% Email BRAVO! Vail Website Newspaper Friends/Family Other (please specify) Social Media Other Website Radio 69% 40% 23%16%16% 4%1%1% BRAVO! Vail -Media/Awareness (Multiple Response) 2020 Spending Habits Spending Habits 21INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 Lodging Spend Dining Spend Retail Spend Activities Spend Total Spend $53,345 $747 $856 $2,529 $57,476 BRAVO! Vail -Household Spending of Guests Staying in Paid Lodging (Only those who came for the Event) Lodging Spend is equal to only those who stayed in paid lodging within Vail. Spending Habits 22INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 $0 $10,000 $20,000 $30,000 $40,000 $50,000 Dining Spend Retail Spend Activities Spend Total Spend $10,900 $18,694 $8,498 $38,092 BRAVO! Vail -Household Spending of All Other Overnight Guests (Only those who came for the Event) $0 $2,000 $4,000 $6,000 $8,000 $10,000 Dining Spend Retail Spend Activities Spend Total Spend $6,545 $1,660 $986 $9,190 BRAVO! Vail -Household Spending of Local and Day Visitors (Only those who came for the Event) Attendance and Revenue Generation Attendance and Revenue Generation 24INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 This graph represents the estimated Total Attendance, Total People, Total People (Came for Event), and Gross Revenue Generation for the Town of Vail. Total Attendance is the number of people that attended over the course of the event. Total People accounts for the average number of days people attended. Total People (Came for Event) accounts for the percentage of those who planned their trip to Vail, CO for the event, and is the sample set used for the estimated Gross Revenue Generation. BRAVO! Vail estimated revenue generation for the Town of Vail: $105K (+/-20%). 836 334 274 $104,759 $-0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 2020 BRAVO! Vail -Estimated Attendance and Revenue Generation Total Attendance Total People Total People (Came for Event)Gross Revenue Generation Accommodations Accommodations 26INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% 3 - 5 6 - 7 8 - 10 11 - 14 15+ 61% 11%11%11%6% BRAVO! Vail -Nights Stayed Categories 2020 N =18 Average nights stayed (all accommodations) -6.5 Average nights stayed (paid lodging in Vail) -8.0 0% 20% 40% 60% 80% 100% Paid Lodging Friends/Family 2nd Home Timeshare Primary Residence Other (Please specify) Day Trip VRBO, Airbnb, Etc. 10%5% 29% 4% 46% 1%3%2% BRAVO! Vail -Accommodations 2020 N =112 Accommodations 27INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Vail Avon Beaver Creek Edwards Frisco Arrowhead Eagle Vail Eagle 55% 11%9%9%5%4%4%4% BRAVO! Vail -Town Stayed In 2020 N =55 Geographical Data Geographics 29INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Colorado Texas Florida California Arizona Tennesee Georgia Maryland Mexico New York Kansas Louisiana Minnesota Missouri Oklahoma Virginia 60% 10%8%4%3%3%2%2%2%2%1%1%1%1%1%1% BRAVO! Vail -States of Origin 2020 N =112 0% 20% 40% 60% 80% 100% Local In-State Day In-State Overnight Out-of-State International 46% 3%11% 38% 2% BRAVO! Vail -Market Segment 2020 N =112 Demographical Data Demographics 31INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Self Spouse or significant other Friends Only Friends and Family Family (including children) Family (not including children) Group 7% 73% 7%4%5%3%1% BRAVO! Vail -With Whom Attended 2020 N =100 Demographics 32INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Married w/ children living at home Married w/ children not living at home Married w/o children Single w/ children living at home Single w/ children not living at home Single w/o children 10% 60% 17% 2%5%5% BRAVO! Vail -Family Status 2020 N =96 0% 20% 40% 60% 80% 100% Own Rent 95% 5% BRAVO! Vail -Own vs. Rent Primary Residence 2020 N =98 Demographics 33INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Some College Associates Degree (2 year)Bachelor's Degree (4 Year)Post Graduate Degree 2%1% 33% 64% BRAVO! Vail -Education Level 2020 N =96 0% 20% 40% 60% 80% 100% Student $25,000-$54,999 $55,000-$74,999 $75,000-$99,999 $100,000-$199,999 $200,000-$499,999 $500,000+ 3%1%3%8% 29%23% 33% BRAVO! Vail -Income Categories 2020 N =73 Demographics 34INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Male Female Prefer not to answer 33% 59% 8% BRAVO! Vail -Gender 2020 N =97 0% 20% 40% 60% 80% 100% 21 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ 1%2%2%2% 15% 76% BRAVO! Vail -Age Categories 2020 N =85 Average age of respondents -69.2 Demographics 35INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% 79%78% 53% 47% 42%41%38%35% 21%19%18%17%15%14%12%11%9%8%8%6%4%3%1% BRAVO! Vail -Favorite Summer-time Activities (Multiple Response) 2020 Demographics 36INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Arts & Culture (dance, music, theatre) Music Festival Enthusiast Traveler Health & Fitness Sports Enthusiast (hiking, biking, skiing) Wine & Foodie Home Enthusiast (gardening, pet owner, avid reader) Outdoor Enthusiast (camping, hunting, fishing) Investment & Money Other (specify) Hobbies & Interests (collector, crafts, home shop) Tech Enthusiast Craft Beer Enthusiast 65%64% 58% 52%49% 44% 38% 21%21% 9%8%7%6% BRAVO! Vail -Lifestyle Categories (Multiple Response) 2020 Impact of Covid-19 Impact of Covid-19 38INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Not at all Impactful Not very Impactful Somewhat Impactful Very Impactful Extremely Impactful 11%11% 24%32% 21% BRAVO! Vail -How impactful was Covid-19 to your decision to attend events? 2020 N =105 0% 20% 40% 60% 80% 100% Not at all Comfortable Not Very Comfortable Somewhat Comfortable Very Comfortable Extremely Comfortable 3%10% 31%38% 19% BRAVO! Vail -Based on your experience during this event, please rate your level of comfort in attending larger scaled events in the future: 2020 N =104 Impact of Covid-19 39INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Concerts Sporting Events Participatory events Wine & Food Events Farmer's Markets Arts Festivals 24% 4%5%4%8%8% 23% 4%8%10% 23%23% 35% 22%16% 37% 31%37% 10% 27%31% 21% 22%17% 9% 44%41%29%17%16% BRAVO! Vail -How likely are you to attend the following event types in 2021, even if attendance exceeds 5,000 people? Extremely Likely Very Likely Somewhat Likely Not Very Likely Not at all Likely 0% 20% 40% 60% 80% 100% I prefer events to get back to pre-Covid size and scale I prefer events to be smaller in scale and nature in the future 72% 28% BRAVO! Vail -In general, would you like to see pre-Covid sized/scaled events, or would you prefer events to be smaller overall? 2020 N =100 Impact of Covid-19 40INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2020 BRAVO! Vail -Precautions Which Made Respondents MOST Comfortable •Wearing of facemasks, spacing of seating •The social distancing that the seating provided, masks •The scant seating and masks work by all staff •The protocols in place to keep everyone safe. •The limit on the number of people admitted to each concert •Talking to board members •Spreading out the people •Spacing of the audience, everyone came and left with masks •Spacing of patrons, and music box experiences. •Spacing & Masks •Spacing •Spacing •Spaced seating, mask requirement, limited food exposure (though we hope it comes back) •SPACED OUT SEATING, & RESTROOM ATTENDANT SCRUPULOUS •Spaced out seating and mask wearing •Space in seating area •Social spacing •Social distancing and wearing masks •Social Distancing and Masks. •Social distancing and masks, sanitizing seats •Social distancing and masks for the one in-person event we attended. •Social Distancing and masks •Social distancing and masks •Social distancing and masks •SOCIAL distancing •Social distancing •Social distancing •Social distancing •Social distancing •Social distancing •Social distancing •Social Distance & wearing masks 2020 BRAVO! Vail -Precautions Which Made Respondents MOST Comfortable •Social distance •Small numbers and distancing •Size •Sitting the audience far apart. •Seating arrangements and facemasks required •Seating and masks •Seating and mask required •SEATING 5-6 FT APART AND MASKS REQUIRED •Seat spacing and mask requirements •Seat spacing •Safe seating distance •Requiring masks •Requirement to wear masks; limited seating at a distance; no alcohol served •Personal separation •Only attend one Immersion concert live, attendance # made us very comfortable •No intermission and mask requirement. •Masks. Limited, spaced seating •Masks, spaced seating, no concessions or intermission, instruction as to leaving the venue, multiple hand sanitizer stations •Masks to enter •Masks required. •Masks mandate •Masks •Mask requirement •Mask a spacing requirements. •Mask & social distancing requirements •Mask & distancing •Many seats were unoccupied •Listening from home •Limiting the number of attendees; requiring face coverings in aisles and restrooms and every place but seats •Limited tickets •Limited seating 2020 BRAVO! Vail -Precautions Which Made Respondents MOST Comfortable •Limited audience size and planned seating •Limited attendance; required masks; good distancing; no concessions •It was fine •Face masks •Face Coverings •Extremely limited attendance, very distanced seating •Extreme social distancing, limited concert goers •Excellent personal distancing on the field next to betty Ford gardens •Everyone wearing a mask, the distance between seats, the instructions we received pre-concert and of course the fact that we were outside seated in the amphitheater.. •Distancing, masks, people being responsible •Distancing, masks, fewer people, managed choke points •Distancing of the seating. Availability of disinfectants. Masks. •Distancing of seat assignments at GFPAC. Wearing masks •Distancing and number in attendance •Distancing and no food or drink •Distancing and masks in public spaces. OK to take masks off at seats. Smart to forgo intermission. •Distancing and masks •Distancing and being outside •Distancing •Distancing •Distancing •Distancing •BV did a great job. I felt very comfortable with the precautions •Big distances in seating in Ford Park and good distances in music box events •Being outdoors •Audience spacing •Assigned seats that were spaced well apart •All: distance, required masks •All you did •All were excellent •All mandated protocols. •All Impact of Covid-19 41INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2020 BRAVO! Vail -Precautions Which Made Respondents LEAST Comfortable •You did your best •We were completely comfortable. •We were comfortable. •We were comfortable •Was OK with event •Waiver •The lack of social distancing outside the venue in the park •Talking during the beautiful, quiet pieces by staff members. •Strange feeling in the spaced out Amp! •Standing around the bar area •Some people took masks off •Some people did not wear their mask while seated in the audience. •Social distancing was way too far apart and took away some of the ambiance •Smoke -but that couldn’t be helped! •People who took off their masks when seated; people who move around the seating area to visit with their friends •People removing their masks during the performance •People removing masks •People passing near each other •People not wearing their masks or wearing them improperly •Patrons who removed masks during concert •Patrons who didn't feel it necessary to put on their masks when coming and going. •Not an issue •None really, just the usual unease we feel being in any public setting these days. We would not have attended an indoor concert. •None noted •None, was very well done •Much of the audience did not have on masks •Masks •I thought it was a little too precautionary -we sat at least 10 feet away from others. You could have sold some bottled or canned drinks. •I felt very comfortable because I knew Bravo main concern was the safety of all. •I felt very comfortable •Happy with your efforts •Half the audience removed their masks during the entire performance. •Good with all of it. •Everything was handled well for the Beethoven Piano and Violin Sonata series. •Every protocol was as well done as possible •Distancing •Crowd leaving •Camera at the end of our aisle required other couple in our aisle to step over us to get to their seats -they were late -no opportunity for us to move away. They were right in our faces. •Being around other people. thus the online was good. •All well done •All was fine. Thought it was well done •All precautions were most comfortable! Thanks Again! 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