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HomeMy WebLinkAbout2020 GRFA Amp Concerts Study - Final ReportVail Valley Foundation GRFA Amp Concerts Survey Results Summer 2020 Prepared for: Vail Valley Foundation Prepared by: Intercept Insight, LLC PO Box 2078 Avon, CO 81620 970.331.1086 www.interceptinsight.com Table of Contents Table of Contents Objectives …………………………………………………………………………………………………………………………………………………………..1 Methodology …………………………………………………………………………………………………………………………………………………….2 Overview and Summary …………………………………………………………………………………………………………………………………..3 Highlights …………………………………………………………………………………………………………………………………………………………….4 Detailed Findings Attendee Details ……………………………………………………………………………………………………………………………...6 Recommendation (Net Promoter Score)………………………………………………………………………………………….9 Event Performance……………………………………………………………………………………………………………………………11 Media/Awareness …………………………………………………………………………………………………………………………….16 Spending Habits ………………………………………………………………………………………………………………………………..18 Attendance/Revenue Generation ……………………………………………………………………………………………………..21 Accommodations ……………………………………………………………………………………………………………………………..23 Geographical Data …………………………………………………………………………………………………………………………….26 Demographical Data ………………………………………………………………………………………………………………………….28 Favorite Summer-time Activities …………….…………………………………………………………………………………………34 Vail Visitation……………………………………………………………………………………………………………………………………..36 Preferred Music Genre ………………………………………………………………………………………………………………………38 Covid-19 Precautions ………………………………………………………………………………………………………………………..40 End of Report INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 The Town of Vail had invested in the third party research company, Intercept Insight, LLC, to conduct research during the GRFA Amp Concerts to help quantify decisions and increase performance related to the concert series. With this insight, the Town and the Vail Valley Foundation are able to evaluate the economic contributions from the events, develop objectives to increase the overall performance, market effectively, and provide sponsors with valuable data regarding the events. The Town of Vail and Vail Valley Foundation identified several objectives for this study. Objectives: Attendee details (e.g. reason for visiting Vail, prior visitation, loyalty) Intention to return Quantify recommendations Evaluate event performance Estimate spending habits Estimate revenue generation Understand media effectiveness/awareness Obtain demographical and geographical data Determine accommodations, nights stayed, town stayed in, etc. Music genre preferences Lifestyle categories Covid Precautions Objectives 1INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 The Town of Vail, the Vail Valley Foundation, and Intercept Insight designed a core set of questions intended to meet the objectives of the study, including event specific questions. Once the survey was approved, the questions were programmed into an online survey design tool. Email addresses collected during ticket sales and upon amphitheater entrance were used as the sample set. The Vail Valley Foundation distributed the survey via email each week following the concert series. Reminder notifications were delivered periodically, and the study was closed on September 15th, 2020. The data was downloaded, and the results were prepared for analysis and reporting. Methodology 2INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 It is important to remember that this is a tool for gathering attendees’ opinions and feedback. Many of the results are pres ented in terms of percentages. Intercept Insight, LLC encourages readers to consider the overall direction that is suggested rather than only the statistics. Note that the margin of error is different for every single question response on the survey depending on the sam ple sizes, proportion of responses, and number of answer categories for each question. As a general comment, it is sometimes more appro priate to focus attention on the general trends and patterns in the data rather than on the individual percentages. The Town of Vail engaged Intercept Insight, LLC for research services during the 2020 GRFA Amp Concerts. These services incl uded strategy and execution, survey development, programming, analysis, and reporting. There were 1,031 people in attendance over the course of the events. 69 surveys were completed, which provides a 11.4% margin of error at a 95% confidence interval with th e data collected. 91% of the respondents came to Vail specifically for an Amp Concerts, and 85% of the respondents are “Very” or “Extremely likely ” to return in the future. The Amp Concert Series achieved a Net Promoter Score of 90, with 91% of the respondents classified as “Promoters”. Overall Satisfaction was high with a mean satisfaction rating of 4.9 on a scale of 1 to 5, where 1=Not at all s atisfied and 5=Extremely satisfied. Of those who came to Vail for an Amp Concert, 62% were locals and 29% were overnight guests. 91% of the attendees were from Colorado. The average number of nights stayed by those staying in paid lodging in Vail was 1.5 nights. These events produced approximately 151 room nights in Vail, with an average nightly rate of $513.The estimated gross revenue generation for the Town of Vail from the Amp Concert Series was approximately $127K (+/-20%). Email and social media were the most effective outlets for generating awareness. 44% attended with their spouse/significant other, and 22% attended with their friends and family. The average family included 2.0 children, and the average age of children under 18 in attendance was 7.8. The average age of the respondents was 48.3. Music festivals, hiking, and camping were the most common summer-time activities among the respondents. The most frequently selected lifestyle categories were: Music Festival Enthusiast , Sports Enthusiast, and Outdoor Enthusiast. Overview and Summary 3 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 Estimated Attendance –1,031 Total completed surveys –69 Sample size provides statistical validity with an error rate of 11.4% at a 95% confidence interval Estimated revenue generated for the Town of Vail -$127K (+/-20%) Net Promoter Score –90 Overall Satisfaction –4.9 (using a scale of 1 to 5, where 1=Not at all satisfied and 5=Extremely satisfied) 91% of the attendees came to Vail, CO specifically for these events “Email” was selected most when asked, “How did you hear about, and/or where did you see advertising for these events this year?” On average, 85% are “Very” or “Extremely likely” to return in the future Average nights stayed in paid lodging within Vail –1.5 Average group size of those lodging within Vail –3.8 Estimated number of room nights generated –39 Estimated average nightly rate within Vail -$513 Average age of respondents –48.3 | Average age of children under 18 –7.8 Favorite summer-time activities –Music festivals, Hiking and Camping Lifestyle categories –Music Festival Enthusiast, Sports Enthusiast, and Outdoor Enthusiast Highlights 4 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 Attendee Details Attendance 91% of the attendees came to Vail specifically for this event in 2020. In 2020, of those who came to Vail for the event, 62% were locals, and 29% were overnight guests. 6INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Came for event Heard about it after arrival 91% 9% GRFA Amp Concerts -Reason for Visiting Vail 2020 N = 69 0% 20% 40% 60% 80% 100% Local In-State Day In-State Overnight Out-of-State 62% 10% 27% 2% GRFA Amp Concerts -Came for Event by Market Segment 2020 N = 63 Attendance 7INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% 1 Day 2 Days 3 Days 4 Days 5 Days 6 Days 60% 18% 9%3%5%5% GRFA Amp Concerts -Attendance 2020 N = 65 0% 20% 40% 60% 80% 100% Not at all Likely Not Very Likely Somewhat Likely Very Likely Extremely Likely 0%0% 15%12% 72% GRFA Amp Concerts -Intention to Return Series1 N = 65 Recommendation Recommendation The Net Promoter Score is calculated via the following question: “On a scale of 0 to 10, where 0=Not at all likely and 10=Extremely likely, how likely are you to recommend this event to a friend or family member? Those who rate a ‘9’ or ‘10’ are called “Promoters”. Those who rate a ‘7’ or ‘8’ are called “Passive Supporters”, and those who rate ‘0’ to ‘6’ are called detractors. The Net Promoter Score (NPS) is calculated by subtracting the percentage of Detractors from the percentage of Promoters. 9INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 90 -50 -30 -10 10 30 50 70 90 0% 20% 40% 60% 80% 100% 2020 Net Promoter ScoreRecommendation DistributionAxis Title Net Promoter Scores Promoters Passive Supporters Detractors NPS 2020 Amp Concerts -Increase Recommendation •Get friendlier bar staff •I believe more people could have attended and they would have been able to social distance. Would have made for a better atmosphere •Merchandise •More rock and roll concerts, jam bands!!! Event Performance Hierarchy of Customer Satisfaction Needs Basic Requirements Met Promised Requirements Met Satisfaction Scores from 4.5 –5.0 Attractive Surprises Met Satisfaction Scores from 1.0 –3.4 Satisfaction Scores from 3.5 –4.4 The Customer Delight Principle was designed to identify shortcomings within a business and to improve satisfaction. Satisfac tion can be measured along a continuum and can be broken out into three major points: •Discontentment –customers needs are simply not being met. •Merely Satisfied –meeting customers needs, but not doing enough to distinguish among competition. •Delighted –meeting and exceeding the customers needs and expectations Terry Keiningham and Terry Varva, 2001,The Customer Delight Principle, Google Book Search, viewed 6/23/2008, http://books.google.com/books?id=ot8oD9B2Ck8C&dq=cus tomer+Delight+Prinicple&pg=PP1&ots=VOXp3xEU0J&sig=9 VbRewC5X8MN3xs2vDpmuS9muNk&hl=en&sa=X&oi=book_ result&resnum=1&ct=result 11 Attribute Satisfaction 12INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 100%98%100%97%93% 4.9 4.8 4.9 4.8 4.8 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 0% 20% 40% 60% 80% 100% 120% 140% Overall satisfaction Friendliness of the food & beverage staff Knowledge of the staff/volunteers Friendliness of the staff/volunteers Parking/access GFRA Amp Concerts -Attribute Satisfaction Ratings Percentage who rated a '4' or '5' 2020 Mean Rating 2020 One Change Comments 13 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2020 Amp Concerts -One Change Comments •Allow encores •Allow more of a crowd •Allow more people in! •Allow more people! I understand the COVID-19 complications, but the venue seemed unnecessarily vacant last night. •Better beer selection •Better Beer selection, only 1 IPA and it was CO Native (Coors), not good, Sculpin is on the menu and is delicious! •Can't think of anything, it was FANTASTIC!!! •Food (although there is a reason why there was not food at the event I attended) •Free beer lol •Have more events! •It was amazing. The attentiveness to safety policies were stellar, but the vibe was still so awesome. It was so wonderful to be back! •Keep doing what you are doing •Keep the crowds small and the pricing the same regardless of where you sit. •Keep things clean •Keep up the great work! :-) •More •More cowbell •More craft beer Mostly light this year. •More Kyle Hollingsworth! •More microbrew choices (only one) •More shows! •More shows! The COVID protocols seemed to be followed very well. Let's keep the trend going! •More ticket availability •Nope place is perfect •Nothing! Always the best! •The lights keep shining in my eyes and stay there for a while, we were sitting on the lawn. Would recommend keep lights moving or adjust so this doesn't happen to others •Try and get attendees to actually follow Covid protocols. a large group kept gathering and forced us to move •Wish the shows could be a little longer. It’s tough with a 4:30/7:30. •You cant improve on perfection •You’re perfect Additional Comments 14 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2020 Amp Concerts -Additional Comments •Great experience -I attended the Days Between concert and it was seamless. Loved the free parking, the space for us to spread out (I think you could accommodate even more people but I think 175 is the cap per CO law right now). SO nice to escape the heat of Denver and enjoy something fun this summer. Many thanks for making it work! •Great job by the staff in keeping the music going, despite a Pandemic! Keep things clean and keep on trucking! •Have staff try to remind people to follow Covid protocols. large groups gathering together makes us not want to attend •I personally have a problem on your website getting tickets. My email - williamglindsay@hotmail.com for some reason can't be used, so I have been using Billlindsay as my user name. Please help! •It was amazing, loved every minute of both performances! I look forward to the next one! •More beer options would be nice •My only suggestion would be to give us MORE! •One of my most favorite venues n Colorado. We come from Aspen frequently in the summers for the music. Thank you to everyone who works with VVF. We are jealous! •Thank you for having this event! It was so great to see live music and be outside. Thanks to all the staff •Thankful for the VVF •Thanks for making things happen this summer! It was awesome to finally see a live show after everything Media/Awareness Media/Awareness 16INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2020 Amp Concerts -Media/Awareness "Other" Comments •Artist’s previous show. •Facebook 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Social Media Friends/Family Newspaper Radio grfavail.com Other (please specify) Other Website 51% 41% 21% 13%10%9%4%1% GRFA Amp Concerts -Media/Awareness (Multiple Response) 2020 Spending Habits Spending Habits 18INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 This graph demonstrates the spending habits of those who came to Vail, CO specifically for this event and stayed in paid lodging. The accommodation spend is equal to only those who stayed in paid lodging in Vail, CO. $0 $10,000 $20,000 $30,000 $40,000 $50,000 Lodging Spend Dining Spend Retail Spend Activities Spend Total Spend $20,156 $7,730 $1,299 $- $29,184 GRFA Amp Concerts -Estimated Spending by Overnight Visitors Staying in Paid Lodging (Only those who came to Vail for this event) Lodging revenue is based on only those who stayed in paid lodging within Vail Spending Habits 19INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 $0 $10,000 $20,000 Dining Spend Retail Spend Activities Spend Total Spend $4,879 $8,281 $2,070 $15,230 GRFA Amp Concerts -Estimated Spending by All Other Overnight Visitors (Only those who came to Vail for this event) $0 $10,000 $20,000 $30,000 $40,000 $50,000 Dining Spend Retail Spend Activities Spend Total Spend $29,900 $990 $850 $31,740 GRFA Amp Concerts -Estimated Spending by Local/In-state Day Visitors (Only those who came to Vail for this event) Attendance and Revenue Generation Estimated Attendance and Revenue Generation 21INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 This graph represents the estimated Total Attendance, Total People (Came for Events), and Gross Revenue Generation for the Town of Vail. The Total Attendance is equal to the total number of people entering the gates of the GRFA. Total People (Came for Events) accounts for the percentage who came to Vail for the events, and is the sample set used for the estimated Gross Revenue Generation. 2020 Estimate Gross Revenue Generation -$127K (+/-20%) 1,031 941 $126,994 $(200,000) $(100,000) $- $100,000 0 200 400 600 800 1,000 1,200 1,400 2020 GRFA Amp Concerts -Estimated Attendance and Revenue Generation Total Attendance Total People (Came for Event)Gross Revenue Generation Accommodations Accommodations 23INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% 1 - 2 3 - 5 11 - 14 73% 13%13% GRFA Amp Concerts -Nights Stayed Categories (All Accommodations) 2020 N =15 Average nights stayed (all accommodations) -3.5 Average nights stayed (paid lodging in Vail)-1.5 0% 20% 40% 60% 80% 100% Paid Lodging Friends/Family 2nd Home Timeshare Primary Residence Other (Please specify) Day Trip VRBO, Airbnb, Etc. 10% 1% 17% 1% 57% 1% 9%3% GRFA Amp Concerts -Accommodations 2020 N = 69 Accommodations 24INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Vail Avon Beaver Creek Dillon/Silverthorne Other (please specify) 58% 11%11%11%11% GRFA Amp Concerts -Town Stayed In (All Accommodations) 2020 N =19 Geographical Data Geographics 26INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Colorado Texas California South Carolina 91% 6%1%1% GRFA Amp Concerts -State of Origin 2020 N =69 0% 20% 40% 60% 80% 100% Local In-State Day In-State Overnight Out-of-State 57% 9% 26% 9% GRFA Amp Concerts -Market Segment 2020 N = 69 Demographical Data Demographics 28INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 100% of those attending with “Family (including children)” attended with children under 18. The average number of children under 18 in attendance per family was 2.0. The average age of children under 18 in attendance was 7.8. 0% 20% 40% 60% 80% 100% Self Spouse or significant other Friends Only Friends and Family Family (including children) Family (not including children) 7% 44% 20%22% 5%2% GRFA Amp Concerts -With Whom Attended 2020 N = 55 0% 50% 100% Yes No 100% 0% GRFA Amp Concerts –Attended with Children < 18 (Asked only of those who attended with 'Family (including children)') 2020 N =3 Demographics 29INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 50% 100% Married w/ children living at home Married w/ children not living at home Married w/o children Single w/ children living at home Single w/ children not living at home Single w/o children 22%18%20% 8%2% 30% GRFA Amp Concerts -Family Status 2020 N =50 0% 50% 100% Own Rent 75% 25% GRFA Amp Concerts -Own vs. Rent Primary Residence 2020 N =52 Demographics 30INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 50% 100% High School Some College Associates Degree (2 year) Bachelor's Degree (4 Year) Post Graduate Degree 2% 14% 2% 55% 27% GRFA Amp Concerts -Education Level 2020 N =51 0% 20% 40% 60% 80% 100% $0-$24,999 $25,000-$54,999 $55,000-$74,999 $75,000-$99,999 $100,000-$199,999 $200,000-$499,999 $500,000+ 2% 11%13%17% 37% 13%7% GRFA Amp Concerts -Income Categories 2020 N =46 Demographics 31INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 50% 100% Male Female 56% 44% GRFA Amp Concerts -Gender 2020 N =50 0% 20% 40% 60% 80% 100% 25 - 34 35 - 44 45 - 54 55 - 64 65+ 13% 21% 36% 21% 9% GRFA Amp Concerts -Age Categories (Does not include children < 18) 2020 N =47 Average age of respondents -48.3 Average age of children < 18 -7.8 Demographics 32INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Music Festival Enthusiast Sports Enthusiast (hiking, biking, skiing) Outdoor Enthusiast (camping, hunting, fishing) Traveler Craft Beer Enthusiast Wine & Foodie Health & Fitness Arts & Culture (dance, music, theatre) Home Enthusiast (gardening, pet owner, avid reader) Investment & Money Hobbies & Interests (collector, crafts, home shop) Tech Enthusiast 76% 69% 65% 57% 39% 35%35%33% 27% 20% 12% 8% GRFA Amp Concerts -Lifestyle Categories (Multiple Response) 2020 Favorite Summer-time Activities Favorite Summer-time Activities 34 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%92% 86% 69%69% 57% 53%51% 39%37% 31% GRFA Amp Concerts -Top 10 Favorite Summer-time Activities (Multiple Response) 2020 Vail Visitation Vail Visitation 36 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Yes No 83% 17% GRFA Amp Concerts -Summer Visitation 2020 N = 40 0% 20% 40% 60% 80% 100% Yes No 62% 38% GRFA Amp Concerts -Winter Visitation 2020 N = 40 Preferred Genres of Music Preferred Genres of Music 38 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 60% 56%54% 44% 35%33% 24%22%21%21%19%17%16%16% 11% GRFA Amp Concerts -Preferred Music Genres (Multiple Response) 2020 Covid-19 Precautions Covid-19 Precautions 40 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 20% 40% 60% 80% 100% Not at all Impactful Not very Impactful Somewhat Impactful Very Impactful Extremely Impactful 12% 20% 27%25% 17% GRFA Amp Concerts -How impactful was Covid-19 to your decision to attend events this year? 2020 N = 60 0% 20% 40% 60% 80% 100% Not at all Comfortable Not Very Comfortable Somewhat Comfortable Very Comfortable Extremely Comfortable 0%5% 33%33%29% GRFA Amp Concerts -Based on your experience at this event, please rate your level of comfort attending larger scaled events in the future: 2020 N = 58 Covid-19 Precautions 41 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 0% 50% 100% Concerts Sporting Events Participatory events Wine & Food Events Farmer's Markets Arts Festivals 11%9%5%4%7%13% 25%25%29% 16% 31%29% 31%33%40% 38% 31%25% 9%22%16% 22%16%33%24%11%9%20%15% GRFA Amp Concerts -How likely are you to attend the following types of events in 2021, even if attendance exceeds 5,000 people? Not at all Likely Not Very Likely Somewhat Likely Very Likely Extremely Likely 0% 20% 40% 60% 80% 100% I prefer events to get back to pre-Covid size and scale I prefer events to be smaller in scale and nature in the future 47%53% GRFA Amp Concerts -In general, would you like to see pre-Covid- 19 size/scaled events, or would you prefer events to be smaller overall? 2020 N = 55 Covid-19 Precautions 42 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2020 Amp Concerts -Precautions that Made Respondents MOST Comfortable •175 people and masks, lots of space -I would happily pay more! •175 total people, facemasks •175/2,600 tickets being sold! •Able to maintain social distancing •Amount of people •Crowd control •Crowd size •Distanced seating, masks required in transit to and from seating area. •Enforcement & communication prior to the show •Few people in attendance •Limit on tickets so distancing was easily accomplished •Limit to 175 •Limited admission •Limited number of tickets sold, distancing in seating •Limited numbers and space to spread out •Limiting # of seats sold •Lots if space •Lots of space to dance in the lawn was nice :) •Masks •Masks in common areas •Masks, clearly marked guidance on seating, open air •Only selling 175 tickets •Open ness •Outdoors 2020 Amp Concerts -Precautions that Made Respondents MOST Comfortable •Reduced number of attendees. •Seating every other row •Separation of seating •Signage and spacing •Size of crowd •Small capacity •Social distancing (limited amount of tickets) masks •Social distancing among all groups attending and that people respected each others space •Social distancing of seats... rows immediately to our sides and in front and behind closed •Social distancing was great •Space and people in masks in common areas. •Space! •Spaced seating •Spacing •Spaciousness •That we were encouraged to social distance •The ability to distance, along with masks in the common areas. The staff was politely reminding guests, and the audience was respectful as well. •The amount of space available •The limited number of tix •The small amount of people •The small number of people. •Tickets were limited •Wearing masks and limited crowds Covid-19 Precautions 43 INTERCEPT INSIGHT, LLC | PO Box 2078 Avon, CO 81620 | www.interceptinsight.com | 970.331.1086 2020 Amp Concerts -Precautions that Made Respondents LEAST Comfortable •A little inconsistent messaging on mask wearing i.e.: wearing mask all times vs. wearing mask while coming/going from venue vs. wearing mask while sitting at your spot •Attendees not following Covid protocols •Can't think of any •Enforcement under the pavilion during the show. People kept squeezing in to get a better seat and there was no way to enforce. •Felt very safe all summer •I felt very comfortable the whole time •It was done very well, felt very safe the whole time! •None -you guys did an awesome job! •None, I feel good •None. I felt completely safe •Nothing, but if the capacity is increased, I would be concerned about people maintaining distance •People not wearing masks in common areas •People sat directly behind us in the seats •Peoples personal behavior of not distancing during show -not a big deal, just not perfect. •Small group but many crowded up front •The usual people not complying with wearing masks. They are everywhere and can't be helped •The village was crazy and no tourists were wearing masks. The venue was perfect, and we can’t wait to come again! •Too many people in my row •We felt you did an excellent job, all 4 guests were comfortable throughout the event. •Wearing a mask End of Report