HomeMy WebLinkAboutEE 2020 Event Recap CSE.CLAEvent/Program Recap: Community Leadership Academy
Education & Enrichment Category
January 2021
CLA Dates: September 2020-March 2021
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Overall Event or Program Highlights & Successes
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• List the top 4-6 successes you want to share with the CSE
(consider this a snapshot for your recap).
•Provided two programs for the CLA for 32 members
•Had 20 new graduates of the CLA program (next Grad is 3/21)
•12 members for the last sessions, started in Sept. 2020
Was sponsored by the Town of Vail
•Members
Eight organizations sent their staff to the CLA program
Two individuals
Program Impact, Testimonials & Observations
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•Provide insight into personal impact on attendees of the event/program,
how were people affected by the program?
100% Learned and developed a new skill
95% Improved skills to improve my processes at work
95% My organization will benefits from my participation
•Include any testimonials from attendees
“I took more from this course that I could have ever imagined.”
“I learned to listen for understanding and not just to respond.”
“Great class - interesting time in history so grateful to have had this corse and meet these
people.”
“I have learned to be more attentive or to request that the discussions will happen during a
walk outside.”
Estimated Attendance Results
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•Estimated attendance:
• 80% for the courses
•Course schedule is given before the course begins
•Number/percentage of people who came specifically for event/
program:
•All members
•Number/percentage of people who attended the event last year:
•32 members
Estimated Attendee Profile Results
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•Where did attendees come from? (local, regional, out of state,
international):
All members came from organization within Eagle County
•Town of Vail
•Eagle County
•Eagle River Water and Sanitation District
•Mountain Recreation
•Walking Mountains
•Holy Cross
•Hyatt
•Slifer Designs
Estimated Spending Results
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NPS (Net Promoter Score)
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Attendee Response: How likely is it that you would recommend this event/program
to a friend or colleague?
Survey reported 100% would recommend
The NPS Calculation
Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would
recommend [brand] to a friend or colleague?
Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through
negative word-of-mouth.
Event Strengths & Weaknesses
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• How did the event/program exceed expectations?
•Numbers changed this year due to capacity based on Covid
restrictions. Second session started in Sept. 2020.
• What are areas for event/program improvement?
•Having community members come and speak during the
events. Get insight from current leaders about the topics.
• How did this year’s event/program compare to last year?
• Had to be more adaptable this year. The smaller program
allowed for the members to become more connected and
discuss challenges together. In person and online courses were
both used.
Vail Brand Compatibility
The Premier International Mountain Resort Community
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•How did the event /program support the Vail Brand?
Having the courses at the Grand View allows for members to
experience the Vail brand by looking at the mountain while engaging
the topic in the town of Vail. Each members has the ability to unite,
understand leadership topics and focus on how become more
effective.
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
Community Contribution
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•How did the event/program impact Vail’s sense of community?
• Many organization come together so there is a group mindset
• Members get to understand leadership tactics throughout the valley
• There is a sense of connection that is hosted in city of Vail
Topline Marketing Efforts
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•What are the top 3 successful marketing tactics, executions or results
from your event/program?
• Remain connected to the HR directors in the county
• Communicate with the CLA Alumni Email campaigns
• Updating my website
•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure
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•How do you see the event/program evolving next year?
•We will expanding our market through the Vail Valley Partnership
•What sponsors do you plan to target next year? (Including existing and
potential sponsors) - Vail Valley Partnership and Town of Vail
•How will you leverage media exposure and extend the marketing reach next
year?
• We will continue to have a scope for 20 members for the course
Sustainability Efforts
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• What measures were taken at your event/program to support the
environmentally-friendly goals of the Town of Vail?
•We use recycling after each cater event during the course
• What waste reduction methods were used during your event/
program?
•We give our food away to members to enjoy after the events
• How could you improve on sustainability efforts for next year’s
event?
•Continue the intention each course
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In
consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and
promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education.
Event Budget Snapshot
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*Event producer to attach detailed budget for recap
Item $
Total Event/Program Budget:10, 500
CSE Funds:4000
Cash Sponsorship (not CSE):6275
In-kind Sponsorship:0
Marketing Budget:350
Profit & Loss:-125
How did you use the CSE funds?
(marketing, operations, staff, venue,
etc.)
scholarships,
marketing, catering
Additional Information/Appendix
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•Provide detailed budget in the Appendix
•Provide final marketing plan in the Appendix
•Provide any additional information or marketing materials you think the CSE
would benefit from