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HomeMy WebLinkAboutMOLV 2020-21_CSE recapDECEMBER 11, 2020 –JANUARY 24, 2021 | VAIL, CO Magic of Lights Vail is a family-friendly,winter lighting walkthrough experience.Set in the Ford Park Lower Bench and Betty Ford Alpine Gardens,the approximately half-mile walkthrough features an array of majestic lighting displays,made from half a million, individual low-impact LED lights,creating a winter wonderland and underlining the natural beauty of the surrounding area. 2020/21 HIGHLIGHTS 45 NIGHTS OF OPERATION 19,991 IN ATTENDANCE OVER $2M IN ECONOMIC IMPACT 69% CAME TO VAIL SPECIFICALLY FOR MAGIC OF LIGHTS 94% OF ATTENDEES FELT COMFORTABLE OR EXTREMELY COMFORTABLE WITH COVID SAFETY 4.0 OVERALL SATISFACTION RATING OVER 1.4M DIGITAL IMPRESSIONS (OPENSNOW/DENVER POST/ WESTWORD) 2020/21 TAKEAWAYS LENGTH AND ADDED ACTIVATIONS Given the feedback from attendees this year, a full year to plan and hopefully fewer restrictions due to COVID-19, next year we will look to extend the length of the experience and supplement the walk with added activations like s’mores pits, live music, and new interactive elements. PARKING AND EASE OF ACCESS Very few attendees had ever been to the Lower Bench in the winter, or at all. The lack of knowledge of the area, combined with lack of access created difficulties for the attendees. Next year we will look to create additional access points and work with the Town of Vail to extend directional signage and transportation options. DATES OF ACTIVATION Next year our goal will be to align the Magic of Lights activation window to the start of Revely Vail; operating from the weekend the mountain opens, or Thanksgiving, through the New Year’s holiday. 2020/21 SPONSORS & PARTNERS Our sincere thanks for your ongoing support. We are truly appreciative of our partnership with the Town of Vail. We wish you continued success for the remainder of the 2021 winter season and, in partnership with you, look forward to making the 2021/22 Magic of Lights Vail activation even better! THANK YOU!