HomeMy WebLinkAboutMOLV 2020-21_CSE recapDECEMBER 11, 2020 –JANUARY 24, 2021 | VAIL, CO
Magic of Lights Vail is a family-friendly,winter lighting
walkthrough experience.Set in the Ford Park Lower
Bench and Betty Ford Alpine Gardens,the
approximately half-mile walkthrough features an array
of majestic lighting displays,made from half a million,
individual low-impact LED lights,creating a winter
wonderland and underlining the natural beauty of the
surrounding area.
2020/21 HIGHLIGHTS
45 NIGHTS OF OPERATION
19,991 IN ATTENDANCE
OVER $2M IN ECONOMIC IMPACT
69% CAME TO VAIL SPECIFICALLY
FOR MAGIC OF LIGHTS
94% OF ATTENDEES FELT
COMFORTABLE OR EXTREMELY
COMFORTABLE WITH COVID SAFETY
4.0 OVERALL SATISFACTION RATING
OVER 1.4M DIGITAL
IMPRESSIONS
(OPENSNOW/DENVER POST/
WESTWORD)
2020/21 TAKEAWAYS
LENGTH AND ADDED ACTIVATIONS
Given the feedback from attendees this year, a
full year to plan and hopefully fewer restrictions
due to COVID-19, next year we will look to extend
the length of the experience and supplement the
walk with added activations like s’mores pits, live
music, and new interactive elements.
PARKING AND EASE OF ACCESS
Very few attendees had ever been to the Lower
Bench in the winter, or at all. The lack of
knowledge of the area, combined with lack of
access created difficulties for the attendees.
Next year we will look to create additional access
points and work with the Town of Vail to extend
directional signage and transportation options.
DATES OF ACTIVATION
Next year our goal will be to align the Magic of
Lights activation window to the start of Revely Vail;
operating from the weekend the mountain opens, or
Thanksgiving, through the New Year’s holiday.
2020/21 SPONSORS & PARTNERS
Our sincere thanks for your ongoing
support. We are truly appreciative of
our partnership with the Town of Vail.
We wish you continued success for the
remainder of the 2021 winter season
and, in partnership with you, look
forward to making the
2021/22 Magic of Lights Vail
activation even better!
THANK YOU!