HomeMy WebLinkAbout04. ShakedownPopUpsSummer2021VAILTOVCSESUMMER 2021
Pop -Up Street Music | Vail & Lionshead Villages
Town of Vail | Committee on Special Events
SHAKEDOWN PRESENTS
2021 IN VAIL
HISTORY: Shakedown Bar Vail is known for
presenting exceptional music experiences since
2012. After the sudden closing of Shakedown Bar
Vail in March 2020, Shakedown Presents was
created and successfully hosted dozens of
outdoor socially distant live music events in Vail
–both ticketed and free.
This summer, we partnered with the Town of Vail
to create an extensive roster of musicians of all
genres animated the streets and parks of Vail for
visitors and locals alike. Concertgoers and
staff adhered to Eagle County COVID -19
protocols without incident.
Recreational, Cultural, Community
Proposal for funding live music events
POP-UP STREET MUSIC
SHAKEDOWN PRESENTS FREE LIVE MUSIC IN VAIL
& LIONSHEAD VILLAGES | FRI –SUN* | 2 -7PM*
•Tented 10x20’ stage with 25’ marked distance between
artists and standing/walking spectators.
•Bands and musical collaborations of all genres appealing to
audiences of all ages.
•Friendly and upbeat ambiance for visitors walking through
town, finishing daytime activities, shopping or on their way
to dinner.
•45 concerts throughout the summer season + Halloween
Family Trick or Treat Jam [2 locations].
*Proposed schedule on following slide.
$1,600 artist fees & management/concert
$2,400 production & labor/concert
$12,000 Halloween Family concert
Total Proposal: $192,000
[Budget Breakdown on Slide 5]
POP-UP SCHEDULE
JUNE 2021 | 2-7pm
Fri. 6/18 –Sun. 6/20
Fri. 6/25 –Sun. 6/27
JULY 2021 | 2-7pm
Fri. 7/2 –Sun. 7/4
Fri. 7/9 –Sun. 7/11
Fri. 7/16 –Sun. 7/18
Fri. 7/23 –Sun. 7/25
Fri. 7/30 –Sun. 8/1
AUGUST 2021 | 2-7pm
Fri. 8/6 –Sun. 8/8
Fri. 8/13 –Sun. 8/15
Fri. 8/20 –Sun. 8/22
Fri. 8/27 –Sun. 8/29
SEPTEMBER 2021 | 2-7pm
Fri. 9/3 –Sun. 9/5
Fri. 9/10 –Sun. 9/12
Fri. 9/17 –Sun. 9/19
Fri. 9/24 –Sun. 9/26 [2-6pm]
HALLOWEEN FAMILY JAM
Sun. 10/31 | 1-7pm
VAIL VILLAGE & LIONSHEAD
COST BREAKDOWN
PRODUCTION ITEMS PER SHOW
10x20’ Tent $300
4x8’ Stage Risers $300
Sound & Lighting Package $600
Venue & Artist Management $200
Production Labor $600
Photography $100
Marketing & PR $100
Lodging $200
TOTAL PRODUCTION $2,400
TOTAL BUDGET
POP-UP MUSIC SERIES TOTAL COSTS
Artist Fees $1,600/show
Production $2,400/show
Number of Concerts 45 [June -September]
Halloween Family Trick or Treat Jam $12,000
TOTAL COSTS $192,000
MARKETING + PROMOS
MEDIA CHANNELS AUDIENCE DATES NOTES
Facebook Targeted Geo + Lifestyle June –Oct + Artist Networks
Instagram Targeted Geo + Lifestyle June –Oct + Artist Networks
Radio | KZYR Vail Valley + Streaming June –Oct :60 sec. + Interviews
Print | Vail Daily Vail Valley + Online June –Oct + Calendar
Collateral/Poster Vail Valley June –Oct Summer Schedule
Signage Town of Vail June –Oct Summer Schedule
PR Vail Valley Media June –Oct Schedule + Updates
Since the beginning of the pandemic,
Shakedown Presents has demonstrated its
ability to adapt to an ever -changing economic
climate and health concerns. We’ve used our
resources to create a new business that is inline
with all COVID -19 regulations, while producing
exceptional concert experiences and garnering
positive feedback from our audiences and the
larger community.
Shakedown Presents is committed to maximizing
the Town of Vail’s return on investment by
continuing to actively seek sponsorships and
partnerships from local merchants and
businesses –offsetting the costs of the series,
while adding value and generating community
buy-in to programming that meets the new
needs of the Town and its visitors.
PROVEN & FUTURE SUCCESS
The 2020/21 winter season will showcase the
vitality of the Town of Vail with enhanced and
varied concert experiences throughout.
Producing outdoor concerts during the 2020
season has brought a sense of normalcy to Vail
during this time of uncertainty. Seeing smiles
on faces –from locals and visitors to artists
and crew –has been invaluable.
Shakedown Presents values our partnership
with the Town, merchants and partners. Please
contact us with questions:
Scott Rednor
shakedownbarvail@gmail.com
201.914.5473