HomeMy WebLinkAbout02. Taste of Vail update May 27, 2021Taste of Vail
September 16th - 18th, 2021
Update
American Lamb Cook-Off and Tasting 2021
Thursday September 16, 2021 | 3:00 pm - 6:00 pm | Streets of Vail
Celebration of Rose
Friday September 17, 2021 | 3:00 pm - 6:00 pm | Lodge at Vail
Sturia Caviar Seminar
Friday, September 17, 20201 | 6:00 pm | $55.00
Grand Tasting
Saturday September 18, 2021 | 5:00 pm - 8:00 pm | Gerald Ford Amphitheater, Vail Colorado
Seminars
Additional seminars will be held over the course of Taste of Vail. Including lifestyle activities, such as, bike rides, hiking,
fly fishing with the wineries and more.
Schedule of Events
Taste of Vail
The Taste of Vail requests full funds for both our Fall and Spring Event.
$50,000
This September we are bringing the events together and including events from
both Spring and Fall.
Budget: Attached
Sponsors:
Due to this past year, sponsors are being cautious at this time. We are working
with them to create custom sponsorship packages.
PR/Marketing
We will continue to bring in press including:
1.New York Times
2.Sunset
3.Travel & Leisure
4.Food and Wine
5.Colorado Life
6.Forbes Travel Guide
7.Miami Herald
8.Idaho Statesman
9.Sacramento Bee
10.Boston Herald
11.Colorado Expression
12.5280
Advertising
Our social media and ad budget has increased due to us having to postpone our
event twice during the global pandemic this past year.
We are reestablishing and connecting with the Taste of Vail demographic.
Marketing Timeline: Attached
Summary
The Taste of Vail is celebrating its 30th anniversary. We bring in over 50 wineries
with staff, that stay at hotels throughout Vail. We are including events from both
our Spring and Fall events to help showcase Vail and all we have to offer. The cost
of this event has not changed and we ask for funding for both events, as we have
intertwined them to create an outstanding event to showcase Vail.