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HomeMy WebLinkAbout02. Taste of Vail update May 27, 2021Taste of Vail September 16th - 18th, 2021 Update American Lamb Cook-Off and Tasting 2021 Thursday September 16, 2021 | 3:00 pm - 6:00 pm | Streets of Vail Celebration of Rose Friday September 17, 2021 | 3:00 pm - 6:00 pm | Lodge at Vail Sturia Caviar Seminar Friday, September 17, 20201 | 6:00 pm | $55.00 Grand Tasting Saturday September 18, 2021 | 5:00 pm - 8:00 pm | Gerald Ford Amphitheater, Vail Colorado Seminars Additional seminars will be held over the course of Taste of Vail. Including lifestyle activities, such as, bike rides, hiking, fly fishing with the wineries and more. Schedule of Events Taste of Vail The Taste of Vail requests full funds for both our Fall and Spring Event. $50,000 This September we are bringing the events together and including events from both Spring and Fall. Budget: Attached Sponsors: Due to this past year, sponsors are being cautious at this time. We are working with them to create custom sponsorship packages. PR/Marketing We will continue to bring in press including: 1.New York Times 2.Sunset 3.Travel & Leisure 4.Food and Wine 5.Colorado Life 6.Forbes Travel Guide 7.Miami Herald 8.Idaho Statesman 9.Sacramento Bee 10.Boston Herald 11.Colorado Expression 12.5280 Advertising Our social media and ad budget has increased due to us having to postpone our event twice during the global pandemic this past year. We are reestablishing and connecting with the Taste of Vail demographic. Marketing Timeline: Attached Summary The Taste of Vail is celebrating its 30th anniversary. We bring in over 50 wineries with staff, that stay at hotels throughout Vail. We are including events from both our Spring and Fall events to help showcase Vail and all we have to offer. The cost of this event has not changed and we ask for funding for both events, as we have intertwined them to create an outstanding event to showcase Vail.