HomeMy WebLinkAbout03. 2021 Vail Skating Festival_05-18-2021 (1)Events RFP 18/19/20/21: 2021 Vail Skating Festival
EVENT & APPLICANT OVERVIEW
0. Email contact
eshipstad@outlook.com
1. What is the name of your event/program?
2021 Vail Skating Festival
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
No
3a. How much was your event or program funded in 2020?
$28,000
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$20,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
6. Proposed Event/Program Start Date
12/18/2021
7. Proposed Event/Program End Date
12/23/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
12/18/2021 Two Free 15 minute Shows at the Solaris/Arrabelle Ice Rinks
12/22-23/2021 Clinic/Seminar for Skaters and Coaches (Added an Adult Clinic for 2021)
12/22/2021 Skate with the stars (Public Session for Guests and Residents of Vail/ Opportunity to skate with the stars of the show)
12/23/2021 Ice Spectacular Show at Dobson Arena (Paid event with on-ice and bleacher seating options)
If The CSE/TOV wants to add additional FREE outdoor shows different weekends (like 2020) it will be an additional $7,000 per
weekend.
8. Are your event/program dates set or could they changed?
Event dates are flexible and can be changed
9. Name of person completing the application
Eddie Shipstad
9a. Title of person completing the application
Owner President of Shipstad Entertainment and Shipstad Skating Instruction INC
10. Provide name of person or entity to whom the funding check will be cut.
Shipstad Entertainment
11. Mailing Address Street
55 Villegreen Street
12. City
Colorado Springs
13. State
Colorado
14. Zip Code
80906
15. Telephone number
303-947-6113
16. Email address
eshipstad@outlook.com
17. Event/program and/or organization website
www.vailskatefest.com
18. Number of years organization has been in business
20
19. Organization's Mission Statement
To give skaters, coaches, skating fans, and the general public the best possible education and ice show entertainment possible.
We are continuing my family's tradition of family entertainment since 1936 with the Shipstads and Johnson Ice Follies.
20. Organization's Tax Status
For Profit
21. If applicable, please attach current State Department of Revenue Certificate with this application.
22. Does the event or program benefit a charity or organization?
No
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
Existing
1a. How many years has the event or program been produced in Vail?
3
1b. Please describe the location(s) of the event or program in previous years.
Dobson Arena for the clinic/seminar and Ice Spectacular Show (Paid Event)
Arrabelle Ice Rink (Free Ice Shows for the guests and residents of Vail)
Solaris Ice Rink (Free Ice Shows for the guests and residents of Vail)
Steadman Clinic/Steadman Philippon Research Institute Tour and interactive experience
Vail Public Library Meeting/ Community Room for guest speaker presentations.
2. Please provide a detailed description of the event/program and its activities.
Free shows at the Arrabelle and Solaris Ice Rinks 12/18/2021
Clinic/Seminar at Dobson Arena December 22/23
Skate with the Stars Public Session at Dobson Arena December 22nd
We would love to come multiple weekends for shows again like we did this past year in 2020. The FREE outdoor shows were
amazing and the guests and residents of Vail LOVED them!
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
Free shows at the Arrabelle and Solaris Ice Rinks 12/18/2021
Clinic/Seminar at Dobson Arena December 22/23
Skate with the Stars Public Session at Dobson Arena December 22nd
Vail Public Library Community/Meeting Room 12/22-23/2021
4. Do you plan to use Vail Recreation District Facilities?
Yes
4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities.
Dobson Arena Winter 2021 Confirmation.png
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
There are no events outside of the Town of Vail.
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to bring re-usable bags and water
bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event, Enforce no idling policy for staff
and guests, Recycling required in all areas of event, Use eco-friendly serving utensils (compostable or recyclable), Ban styrofoam,
not allowed within town limits, Compost food waste, Provide water bottle filling stations, Provide secure bike parking area
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
The venues that we host are events at (Arrabelle, Solaris, and Dobson Arena) all have aspects of environmental sustainability.
We will promote a minimal environmental impact.
This year we will offer a QR Code for our events that will give info on the skating order of the show and athlete details. This will
cut down on printing costs for Running order sheets or programs.
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
45
2. Number of volunteers needed
6
3. Number of event/program staff
10
4. Estimate of total number of spectators/attendees anticipated
1,500
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
300
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
30
3. Estimate the number of international guests your event/program will bring to Vail
10
4. How will your event/program increase sales tax in Vail?
Events happen multiple days which means hotel/resort nights as well as food/beverage, and shopping.
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
Shipstad Entertainment and the Vail Skating Festival provides the highest level of elite skating ice entertainment. Vail provides
the best experience in the world year round for guests and residents of Vail. People come to Vail to "Experience" Vail! They don't
come to sit on the sidelines...they come to participate. It is our goal to give them amazing entertainment that is "in their face"
with excitement.
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
Vail...Like Nothing on Earth! Shipstad Entertainment and the Vail Skating Festival's Ice Spectacular and outdoor shows offer a live
experience of close-up skating (on-ice seating) that most people never get to experience. The Vail Daily's review of our shows
state that most spectators never get that close of an opportunity to witness Olympic and World caliber skating athletes! Other
Vail Daily articles have had us the #1 thing to do in Vail.
7. CRC - Event Timing: How is it the right event/program at the right time?
Start of the busiest time of the Town of Vail's season. It's great to offer the guests and residents of Vail top entertainment during
the Town's busy season.
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
This is the 4th year of the event. I believe we will continue retention with the residents of Vail as well as offering amazing
entertainment to the guests of Vail. The businesses in the Town of Vail along with the Hotels/Resorts now expect us back each
and every year. It is much easier for us to advertise our events now because people know the level of product that we are
bringing to the Vail Valley.
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
The combination of bringing in the highest level of professional and eligible skaters to our event including past Olympians and
potential 2022 Olympians help keep our event fresh to the guests and residents of Vail. Also, the flow of the show is high energy
with fantastic musical choices. Reviews on our past Vail events have mentioned that our musical choices are wonderful. One of
our goals is to draw in spectators that have never seen live skating before and become skating fans!
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
With the level of athletes and the high energy music and themes, we promote a ton of fun for everyone involved. One of our top
goals for each year is to create a show that has high energy for the guests and residents of Vail. People are in Vail to "experience
Vail". People don't "watch" in Vail...they want to "experience" everything from great food, the best mountain, and amazing
entertainment!
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
We advertise to skaters, skating fans, and the general public. We advertise to every ice rink in CO and surrounding states as well
as National and International advertising. We believe in advertising by the Vail Daily as our primary focus. We also distribute 300
large posters to businesses, hotels, and resorts around the Vail Valley area and surrounding cities.
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
With this being our 4th year of the Vail Skating Festival, we have made great relationships with people around the Town of Vail.
Guests and residents are now looking for our event to come back. We have a great relationship with the Vail Daily. I truly miss
TV8. My family comes to Vail 6-8 times a year and the first things I always use to do is grab a Vail Daily and turn on TV8 to see
what's going on in Vail.
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
Eddie Shipstad is carrying on the family tradition of ice show entertainment since 1936 with the Shipstads and Johnson Ice Follies.
From corporate events, stationary productions, and holiday shows, we give our spectators an amazing experience! We take great
focus and consideration to giving the spectators the highest level of skating in conjunction with great music, themes, and flow of
show. One of our company's highlights was performing at the Super Bowl Pre-Game VIP Kickoff Party in Indianapolis.
13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to
changing public health orders.
We successfully ran 4 weekends of shows in Vail in December of 2020 at the Solaris Outdoor Ice Rink. From dividing the viewing
area, having security and staff monitor the number of guests, to the length of show (15 minutes) and consistency of announcing
for people to respect social distancing orders, we ran the best possible event. The number of people that came up to me after the
show from around the world that said "Thank you" to the Town of Vail for having live entertainment for them. They LOVED it!
13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing
public health orders.
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
400
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$80,000
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$360,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
I only have local Town of Vail hotels and resorts on our website as lodging options. We have a dedicated page on our website to
Town of Vail lodging options as well as their location to Dobson Arena, Solaris Ice Rink, and the Arrabelle Ice Rink.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
Our goal is to use the majority of funds from the CSE to go directly back to Vail with Vail Daily Advertising, Radio Advertising,
hotel/resort fees for staff and skaters, posters, and other advertising.
2. Please upload the provided complete event/program budget template here.
2021 Event Budget Vail Skating Festival Winter FINAL.xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
36
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
The show will slightly be on a smaller scale with guest skaters. The largest hit would be not having as much local advertising as
well as having our athletes drive up for the show and then drive back to their homes in Colorado Springs or Denver.
5. Should the CSE decide not to support this event/program at all, will it still occur?
Yes
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
65,500
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
2021 CSE Media and Marketing Plan for Vail Skating Festival in December .xlsx
1. Objectives: What are you trying to accomplish through your marketing efforts?
Have as much recognition around the Town of Vail and surrounding areas with our posters, flyers, and business cards to all local
businesses, hotels/resorts, shops/grocery stores, etc.
Vail Daily advertising and sending our staff with posters, flyers, and business cards to all hotels and resorts in the Town of Vail to
talk with the staff and concierges about our events are the most valuable marketing efforts. Getting out the old fashion way of
talking to people is extremely valuable. The hotel/resort concierges are always so excited to receive our information. We leave
them with plenty of options to give to their guests.
2. Strategy: How will you meet your objectives?
Poster distribution, consistency with advertising with the Vail Daily Newspaper and website, and getting out the old fashion way of
meeting with people about our event are critical aspects to our success. We offer the hotels/resorts and businesses posters,
flyers, and business cards that they can hand out to their guests. All event information has our website on it for more
information. Our site has simple navigation and gives only the necessary information.
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
The FREE outdoor shows at the Solaris and Arrabelle Ice Rinks is one of our best Town of Vail Activation aspects of the Vail
Skating Festival. Guests and residents of Vail are amazed with the level of athleticism incorporated in our FREE shows.
Spectators always come up to me after the show to say how impressed they are with the Town of Vail offering these events for
their guests and residents. Our outdoor shows are an amazing way for people to have entertainment on their way off of the
mountain and prior to their dinner and evening event activities.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Local, Print - Regional, Print - National, Editorial, Radio, Online Event Listings, E-newsletters, Web, Media Plan/Public
Relations, Grassroots, Facebook, Instagram, Twitter, Posters, Rack Cards, Flyers, Signage – Banners, etc, Partnerships, Local Vail
Businesses, Concierge Visits, Other
5a. Please explain "Other".
Sanctioned event through the governing body of US Figure Skating (they advertise for us nationally)
Endorsed event by the Professional Skaters' Association (email blast to over 6,000 coaches around the US, Canada, and Mexico.
All ice rinks in Colorado and surrounding states will have posters.
The skaters in the show have large social media followings and they advertise the show.
US Figure Skating posts video highlights of our event on their page on Facebook and Instagram
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Eddie Shipstad
6b. Telephone Number
303-947-6113
6c. Email Address
eshipstad@outlook.com
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$14,000
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$3,100
2. Please list your confirmed sponsors or partners.
Steadman Clinic/Steadman Philippon Research Institute (working through details)
Alpine Bank (waiting for level of sponsorship)
John Wilson/MK Blades (waiting for response)
APANTAC (waiting for response)
3. Please explain the potential for additional sponsorships or partners.
COVID really hurt many of our sponsorship opportunities. We will continue to work toward new sponsors locally, with Front Range
businesses, and Nationally.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
2021 Sponsorship Opportunities FINAL.pdf
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
Yes
2. Do you need rental relief for Donovan Pavilion?
No
3. Do you need rental relief for Grand View Room?
No
4. Do you need rental relief for Dobson Arena?
Yes
4a. Dobson Arena - number of days requested
2
4b. Start date for Dobson Arena rental
12/22/2021
4c. End date for Dobson Arena rental
12/23/2021
4d. Do you need to add a second set of dates for the Dobson Arena?
No
4g. Total in-kind value for Dobson Arena rental
6242
4h. If your request for Dobson Arena is for more than 2 days, please list out your other requested dates in this
format, MM/DD.
4i. Please describe proposed use of Dobson Arena facility.
Clinic/Seminar for skaters and coaches
Clinic/Seminar for Adults
Skate with the Stars public session
Ice Spectacular Show
Rehearsal time
Full Tech Rehearsal time
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
We would love to have additional days added like the 2020 outdoor shows at the Solaris Ice Rink. We would love to come for a
total of 4 weekends to add FREE live entertainment. Last year we charged the CSE $7,000 for two shows each weekend. I
believe that we could do the same level of show for $6,500 this year.
It was amazing with the number people that came up to me after the shows from all over the world stating how impressed with
the show they were as well as how amazed with the Town of Vail having that level of live entertainment for guests and residents
of the Town.
REQUIRED ATTACHMENTS
2020 Event Recap
CRC 2020 Event Recap VAIL SKATING FESTIVAL.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
Shipstad Entertainment Board of Directors.pdf
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
www.vailskatefest.com
www.shipstadent.com
www.vailsummerskate.com
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Vail Promo Video with Sponsors.mov
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Shipstad Ent Lighting.mov
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Tomoki Vail 2020.mov
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Eddie Shipstad
Number
Events RFP 18/19/20/21: File Attachments
4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities.
Dobson Arena Winter 2021 Confirmation.png
2. Please upload the provided complete event/program budget template here.
2021 Event Budget Vail Skating Festival Winter FINAL.xlsx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
2021 CSE Media and Marketing Plan for Vail Skating Festival in December .xlsx
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
2021 Sponsorship Opportunities FINAL.pdf
2020 Event Recap
CRC 2020 Event Recap VAIL SKATING FESTIVAL.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
Shipstad Entertainment Board of Directors.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Vail Promo Video with Sponsors.mov
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Shipstad Ent Lighting.mov
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Tomoki Vail 2020.mov
Attachment: Invalid File or Empty File Dobson-Arena-Winter-2021-
Confirmation.png
The file Dobson Arena Winter 2021 Confirmation is corrupt or in an unsupported format.
Expenses
Event/Program Budget for 2021 Vail Skating Festival's December Event
> Expenses
Estimated Actual
Total Expenses $57,400.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $5,400.00 Staff Party at BOL $1,000.00
Insurance $850.00 Non-social food + Beverage $0.00
Sound/AV $1,000.00 <insert Other>$0.00
Construction or Equipment $0.00 <insert Other>$0.00
Trash/Composting $0.00 Total $1,000.00 $0.00
Utilities $0.00
Labor $600.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $0.00
Banners - Printing & $1,000.00 Skaters/Staffing $14,000.00
Signage $250.00 Travel $2,000.00
T-Shirts for athletes $600.00 Hotel $14,000.00
Theatrical Lighting $6,500.00 Front Desk registration worke $1,000.00
Clinic/Seminar Coaching $2,400.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
Total $18,600.00 $0.00 Total $31,000.00 $0.00
Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $1,000.00 Prizes $0.00
Vail Daily $4,000.00 Cash Purse $0.00
Advertising - Social Media $250.00 Total $0.00 $0.00
Public Relations $0.00
Sales Team Expenses $0.00
Media TV, Production & Distribution $0.00
Graphic Design $0.00
Website $150.00
Expenses
Collateral Materials $0.00
Printing $0.00
Flyers/Posters for TOV and other are $600.00
Professional Skaters' Endorsement $250.00
US Figure Skating Saction $150.00
Flyers/ Business Cards $400.00
<insert Other>$0.00
Total $6,800.00 $0.00
Marketing Estimated Actual
Telephone/Internet $0.00
Photography $0.00
Transportation $0.00
Permit Fees $0.00
Postage/Shipping $0.00
In Kind Trades $0.00
Supplies-Office or Other $0.00
Demographic Survey $0.00
Sales Tax $0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $0.00 $0.00
Income
Event/Program Budget for 2021 Vail Skating Festival's December Event
> Income
Estimated Actual
Total Income $65,500.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
300 On-ice tickets Dobson Show @ $40.00 $12,000.00
750 Bleacher Seating @ $20.00 $15,000.00
0 $0.00 $0.00
28 Clinic/Seminar @ $125.00 $3,500.00
$30,500.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
0 Large booths @ $0.00 $0.00
0 Med. booths @ $0.00 $0.00
Small booths @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
<Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Income
Revenue from other items
Estimated Actual Estimated Actual
1 Title Sponsorships @ $12,000.00 $12,000.00
3 Secondary Sponsorships @ $1,000.00 $3,000.00
0 Donations @ $0.00 $0.00
1 CSE Funding @ $20,000.00 $20,000.00
0 Grants @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$35,000.00 $0.00
Summary
Event/Program Budget for 2021 Vail Skating Festival's December Event
> Profit - Loss Summary
Estimated Actual
Total income $65,500.00 $0.00
Total expenses $57,400.00 $0.00
Total profit (or loss)$8,100.00 $0.00
Estimated Actual
$0.00
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
$70,000.00
Total income
Total expenses
Overview
EVENT NAME Event Dates November/December January February March April May June July August September October November December
Audience Details Medium Size Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4
Event Media Plan Event Benchmarks
Local (Eagle County)Weekly Ad Frequency
Sample - Poster around Vail Area 300
Sample - Print(Vail Daily)4 4 4 7
Sample- Social 7 7 7 7
Sample - Digital Display 7 7 7 7
Colorado
Sample - Poster around CO 100
Sample - Print
Sample- Social 7 7 7 7
Sample - Digital Display 7 7 7 7
National
Sample - Radio 4 4 4 7
Sample - Print 6000 coaches
Sample- Social 7 7 7 7
Sample - Digital Display
PLEASE VIEW NEXT PAGE FOR DETAILS AND BUDGET INFO
Marketing and Dates
Vail Daily ads for four weeks leading up to the event. (Last two weeks will be larger ads)
Distribution of Poster around Vail and surrounding towns to all businesses, grocery stores, shops, banks, etc (November 21st)
All Ice Rinks in CO and surrounding states (October 1)
Professional Skaters' Association blast email to over 6,000 coaches in the US, Canada, Mexico (October/November)
Sanctioned event through US Figure Skating blast email nationally (September/October)
Radio ads and give aways in the Town of Vail area (start November 22nd)
Posters, Flyers, Business cards to all hotels and resorts (concierge meetings in July, Oct/Nov, and the week of the event in December)
Emails to previous attendees of the Vail Skating Festival (in June, August, September, October, November, December)
Letters to all businesses around the Solaris and Arrabelle ice rinks notifying them of our event (November 21st)(Excellent way to promote the event is having to give them a letter about the logistics)
We visit many of the hotels and resorts three times prior to our event in December (July, October/November, and December the week of the show.
Skaters in the show post the event on their social media. Some of the skaters in the show have an extremely large number of followers.
US Figure Skating posts videos from our event on their social media Facebook and Instagram accounts.
Lineup
Announ
ced
Tickets
Onsale
Ticket
Price
Increase
Event
Week
Marketing Details
Marketing Start Date End Budget Details
Vail Daily ads for four weeks leading up to the event. (Last two weeks will be larger ads)11/25/2021 12/23/2021 $4,000 Last 2 weeks larger ads
Distribution of Poster around Vail and surrounding towns to all businesses, grocery stores, shops, banks, etc 11/21/2021 12/28/2021 $500 Event recognition
All Ice Rinks in CO and surrounding states (October 1)10/1/2021 10/8/2021 $100 A large market for us are the skaters
Professional Skaters' Association blast email to over 6,000 coaches in the US, Canada, Mexico (October/November)10/1/2021 11/1/2021 $250 Coaches help make the skaters decision on what events to participate in
Sanctioned event through US Figure Skating blast email nationally (September/October)9/1/2021 10/1/2021 $150 Skaters, Coaches, Parents receive info from our governing body US Figure Skating
Radio ads and give aways in the Town of Vail area (start November 22nd)11/21/2021 12/23/2021 $1,000 Since TV8 is no longer, we will advertise on the radio
Posters, Flyers, Business cards to all hotels and resorts (concierge meetings)7/15/2021 12/23/2021 $400 Best form of marketing is face to face and talk about the event!
Emails to previous attendees of the Vail Skating Festival 6/1/2021 12/23/2021 $0 Emails are sent on a regular basis to notify the spectators of skaters that will perform
Letters to all businesses around the Solaris and Arrabelle ice rinks notifying them of our event 11/21/2021 21-Nov $0 Great way to introduce businesses to our event
Website Update 6/1/2021 12/23/2021 $150 Details of the event/ list of some of the skaters performing/hotel and resort info
Skaters in the show post the event on their social media. Some of the skaters in the show have an extremely large number of followers.9/1/2021 12/23/2021 $0 Many of the skaters have large social media followers
US Figure Skating posts videos from our event on their social media Facebook and Instagram accounts.10/1/2021 12/23/2021 $0 Large audience of skaters, parents, coaches, and fans
Advertising on Facebook 12/1/2021 12/23/2021 $250 Some paid advertising
On-going advertising from our social media sites on Facebook and Instagram 7/1/2021 12/23/2021 $0 Event recognition on a consistent basis
$6,800
VAIL SKATING FESTIVAL SPONSORSHIP
Title Sponsor: Steadman Clinic/Steadman Philippon Research Institute
2019 Re-cap of the Vail Skating Festival
700 spectators at the Ice Spectacular
500 spectators between the two outdoor shows (Solaris and Arrabelle)
Over 40,000 impressions between all marketing avenues
Vail Daily ads (daily editions and two weeks of Everything Vail Valley editions)
TV8 4-minute interviews featured slides with the star skaters and the Steadman Clinic/ Steadman Philippon
Research Institute on them.
All printed materials at Front Range competitions (9 state area)
Professional Skaters’ Association press release for clinic endorsement (over 5,000 coaches)
Major Front Range competitions display table
Business cards given to all resort and hotel concierges in the Vail area and Vail Valley
Staff apparel with the Steadman Clinic/Steadman Philippon Research Institute logo on the front of all garments
Posters across the entire state of Colorado ice rinks and surrounding states
Business Cards given to Vail area concierges Display at many Front Range Figure Skating Competitions
Olympic Medalist: Mirai Nagasu Skaters/Staff Apparel Olympic Medalists: Chris/Alexa Knierim
Fire on ice: Olympic & competitive skaters dazzle Vail
audience with intimate show at Dobson Ice Arena
Second annual Vail Skating Festival a success Entertainment | December 23, 2019
By Kimberly Nicoletti Special to the Daily
Danny O'Shea and Tarah Kayne perform during the Vail Skating Festival Friday, Dec. 20, at Solaris Ice
Rink in Vail. The three-day festival included free outdoor shows as well as the ticketed Ice Spectacular
at Dobson Ice Arena. There were also seminars.
Chris Dillmann | cdillmann@vaildaily.com
Whether you’re a local or visitor, you’ve probably noticed that the Vail Valley offers a unique
variety of entertainment, from free shows at Vail Snow Days, like Modest Mouse, to moderately
priced Vilar Performing Arts Center performances and summer dance and orchestral music
festivals. But Saturday’s second annual Vail Skating Festival Ice Spectacular, featuring Olympic
bronze medalists Mirai Nagasu and Chris and Alexa Knierim, was truly unique; intimate, high-
level shows like this just don’t happen anywhere — not even in the largest of cities.
Thanks to The Steadman Clinic and its partners, audiences not only received up -close
and personal seats to some of the hottest competit ive skaters in the nation, but also paid
an incredibly small price: $20 for bleacher seats and $40 for on-ice seats. Dobson Ice
Arena’s small bleacher section provides excellent sightlines, and the on-ice vantage points give
audiences a visceral feel for how fast these skaters move as they carve past, preparing for
jumps and spins.
This year’s 90-minute show was just as exciting as last year’s (which featured Olympic gold and
silver medalist Patrick Chan), with a rapid-fire burst of over 25 high-energy routines.
Nagasu, the first female American skater to successful land the most challenging triple jump
— a triple axel — at the Olympics, effortlessly pulled off double axels at the show. Nagasu’s
performances to telling songs like “The Show Must Go On” and Qu een’s “Under Pressure”
showed how strong she has returned since last year’s surgery by Dr. Marc Philippon in
Vail, due to a torn labrum and fractured portion of her hip socket.
The Knierims, a married pairs couple, let their love shine with a moving routin e to “At Last,”
followed by Queen’s “Hammer to Fail” during the second half.
And, if audiences didn’t know who current competitors like Livvy Shilling, Alex Johnson, Paige
Rydberg, Tarah Kayne and Danny O’Shea and Andrew Torgashev were, they do now: Each
skated memorable routines, from Johnson’s strong and sexy opening act, which got the crowd
going with horizontal ice slides and triple jumps, to Shilling’s theatrical facial expressions to
Kayne and O’Shea’s smooth choreography to Heart’s “These Dreams” and Torgashev’s graceful
routine, followed by his powerful moves to “Another One Bites the Dust.”
In fact, the second half played out like a fireworks display of stunning costumes and skaters, as
every competitor performed in a rousing Queen medley, with Sonja Hilmer showcasing her
talent in a dramatic routine to “Bohemian Rhapsody.” The crew ushered in a bit of humor and
circus spectacle as Torgashev and Cordero Zuckerman (another stand-out skater) raced their
lit up trikes on ice and Tyler Shipstad jumped over a long string of barrels.
Four hometown girls from the Skating Club of Vail garnered warm applause for their flapper -
esq and Chorus Line routines, and the Denver Synchronicity club delivered a precise and
flowing group number.
A few skaters did suffer from the extreme shortening of the ice rink on both ends; some fell,
one singled her jump and others couldn’t fully extend their landings, due to on -ice seating and a
bar, but that just served to show how difficult this sport really is.
After the grand finale, all of the competitors chatted with audience members who purchased
on-ice tickets — again, something that just doesn’t happen without paying big bucks for special
meet-and-greets. The Olympians and other performers were happy to sign autographs and
pose with every audience member who asked, making the show not only exciting, but also an
intimate and unforgettable experience.
2020 Vail Skating Festival Recap:
Four weeks of shows on the weekend through the month of December. The shows were free to the guests
and residents of Vail with two shows every Saturday night at 5:00pm and 6:00pm at the Solaris Ice Rink.
Shows were monitored with guests staying socially distanced with multiple vantage points. The shows were
15-17 minutes long and featured an Olympian, World competitors, US National Champions, and seasoned
Professionals. The shows were a huge success and many of the guests would come up to me to tell me
thank you for having live entertainment and to thank the Town of Vail for providing that for them. The shows
were slightly different from week to week which gave a reason for spectators to come back for more.
2021 Vail Skating Festival improvements:
Additional spotlights (Dobson Arena’s spotlights do not have the proper output that is needed for our
event).
One more week of daily ads in the Vail Daily.
Guest skaters (continue to bring in the best possible stars for the show)
Souvenir program for Ice Spectacular with bios of the guest skaters and articles and advertisements
of the sponsors of the show.
2021 Vail Skating Festival
Title Sponsor $12,000-$15,000
Assistance with finding one or two additional sponsors at $2,500 level and $1,000 level
Information will start to go out to the figure skating community as early as June 1.
465 competitors at the Denver Invitational Figure Skating Championships in Littleton, CO.
Video of this year’s event highlights, flyers, keychains, chapstick, and fitness bands with the Steadman
Clinic/Steadman Philippon Research Institute logo will be available for skaters that show interest in this year ’s event.
Information on the 2021 Vail Skating Festival will be available every month leading up to the festival at figure skating
competitions:
June: Broadmoor Open
July: Vail Invitational Competition
August: Cup of Colorado Championships in South Denver
September: Colorado Springs Invitational
October: Southwestern Regional Championships
November/December: Aspen Invitational Figure Skating Competition
ARRABELLE ICE RINK FREE EXHIBITION
TV8 Interview featured these full-screen slides with Steadman Clinic/Steadman Philippon Research Institute
Article on the cover of the Highlife Section of the Vail Daily Andrew Torgashev at the FREE Solaris Show
2019 Vail Skating Festival Stars of the Show
Event Recap: 2020 Vail Skating Festival
Cultural, Recreational & Community Category
(Presentation Date: January 6th, 2021)
2020 Vail Skating Festival Dec 6 th-26th, 2020
Eddie Shipstad
303-947-6113
www.vailskatefest.com
2
Highlight Video of Tomoki Hiwatashi
3
Overall Event Highlights & Successes
4
•December 26th show was the “#1 Event to see in Vail” from the Vail Daily
•Great attendance each week. The Solaris is a perfect location to social distance (people
respected each other’s space before, during, and after the shows)
•Event layout (stanchions and spacing for 75 spectators inside the ropes, two security
guards, ushers to assist people with seating, announcements every 5-minutes of our
sponsors and viewing instructions with social distancing, additional sound brought in
the last two weeks, all contributed to an amazing experience for guests and residents)
•Ads in the Vail Daily looked amazing. We went from ¼ page ads to ½ page vertical ads
and it looked great!
•The number of spectators that came up to us after the show to say thank you was very
rewarding. People LOVED seeing live entertainment.
•Events like this show why Vail is a premier destination. People were blown away with
this level of free entertainment.
Estimated Attendance Results
5
•Each week the shows increased in spectators ranging from 150 -350
•5:00pm shows always had more spectators than the 6:00pm show
•The street level on the south side and the balcony were great vantage
points for spectators
•I used video and photos to get numbers of attendance
Estimated Attendee Profile Results
6
•Attendees came from (local, regional, out of state, international):
•We had many spectators with foreign accents. Japanese skating fans
immediately wanted to talk to Tomoki Hiwatashi at the end of the show
on December 26th.
•We had some skating fans from the front range attend the event only for
the event.
•Majority of the event was from guests of Vail walking by and seeing the
skaters practice and then stay for the show.
•Many spectators came from seeing the ad in the Vail Daily.
•On December 26th, I believe most of the audience was from people
walking by and staying as well as the Vail Daily’s #1 event to see over the
weekend.
Event Strengths & Weaknesses
7
•How did the event exceed expectations?
•People respecting the social distancing guild lines
•Excellent attendance (especially Dec 19 and 26)
•World class elite skating matches the World level destination of Vail
•What are areas for event improvement?
•Sound was much better the last two weeks (hired sound engineer and did
not use BOL’s system.)
•How did this year’s event compare to last year?
•The outdoor show aspect was so much better with the flow of the show,
theatrical lighting, and new sound system.
Vail Brand Compatibility
The Premier International Mountain Resort Community
8
•How did the event /program support the Vail Brand?
•WORLD CLASS SKATING MATCHES PREMIER INTERNATIONAL MOUNTAIN RESORT!!!
•No other resort in the world offers free live entertainment like Vail. I believe it blows
people away to see the level of outdoor production and entertainment.
•My family skied 5-weeks in a row during our stay in Vail (3 days at Vail, 1 day at Beaver
Creek, and 1 day at Keystone). The Town’s communication with guests about masks,
social distancing, pass scanners, and the ski concierge in all lift lines was completely
different in Vail than the other areas.
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
Community Contribution
9
•How did the event impact Vail’s sense of community?
•The guests and residents of Vail were thrilled with the event! I heard
many great comments from both groups.
•Vail is a leader in giving their guests the ultimate experience. Events like
ours demonstrate that The Town of Vail is second to none at creating
memories that will last a lifetime. An amazing time on the mountain,
world-class free entertainment before dinner, and at one of the most
beautiful locations on earth!
Topline Marketing Efforts
10
•What are the top 5 successful marketing tactics, executions or results from your
event/program?
•1) Vail Daily ½ Page Ad and 50,000 views on the website
•2) Word of mouth by visiting the hotels, resorts, and businesses around Town
(having flyers, business cards, and posters to leave out or give to their guests).
•3) Making #1 on the top things to do in Vail the last week was fantastic. We
made #3 the week before as well.
•4) Facebook advertising and posts 4 days a week helped the Front Range
Community know about the event and be able to come up and make a day or
evening of it.
•Karen Chen posted a video of herself skating at the Solaris and US Figure
Skating’s social media reps picked up on it. It had 8K views in a few hours.
•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure
11
•I would love to see the FREE events continue. I believe it is an event that separates
the Town of Vail from other resorts around the world.
•Bring back the Ice Spectacular show at Dobson Arena.
•Bring back the Clinic/Seminar twice a year (summer and the week of the Ice
Spectacular).
•What sponsors do you plan to target next year?
•I still believe that a real estate company would be ideal for our target audience as
well as getting back our figure skating sponsors as well.
•How will you leverage media exposure and extend the marketing reach next year?
•Half page ads, more visits to the concierges on a weekly basis, gain back the front
range and nation-wide participants for the entire event, more accessibility to the Vail
Daily for in-person interviews with our athletes.
Sustainability Efforts
12
•What measures were taken at your event/program to support the
environmentally-friendly goals of the Town of Vail?
•LED Lighting
•Location that already has excellent trash and recycling bins for guests visiting the
area.
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both
our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy,
resource efficiency, ecosystem protection, and community awareness and education.
Event Budget
13
* Event producer to attach detailed budget for recap
Item $
Total Event Budget:
CSE Funds:$32,000
Cash Sponsorship (not CSE):$9,000
In-kind Sponsorship:$0
Marketing Budget:$4,025
Profit & Loss:$4,500 Profit
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Vail Daily, Posters, Business
cards, hotel fees, skaters’ fees,
Solaris Rental, Rehearsal ice, US
Figure Skating Sanction, sound
Additional Information/Appendix
14
Staffing $14,000
Hotels $5,500
Office/Operations $2,550
Fuel/Parking $1,221
Advertising $4,025
Postage $150
Lighting $9,000
TOTAL $36,446
CSE $32,000
Sponsors $9,000
PROFIT $4,554
SHIPSTAD ENTERTAINMENT /SHIPSTAD SKATING INSTRUCTION INC :
Owner/President: Eddie Shipstad
eshipstad@outlook.com
303-947-6113
55 Villegreen Street
Colorado Springs, CO 80906
World, International, US National, and Master Rated Professional with the
Professional Skaters’ Association.
Board Members:
Katie Shipstad
Tyler Shipstad
Attachment: Invalid File or Empty File Vail-Promo-Video-with-Sponsors.mov
The file Vail Promo Video with Sponsors is corrupt or in an unsupported format.
Attachment: Invalid File or Empty File Shipstad-Ent-Lighting.mov
The file Shipstad Ent Lighting is corrupt or in an unsupported format.
Attachment: Invalid File or Empty File Tomoki-Vail-2020.mov
The file Tomoki Vail 2020 is corrupt or in an unsupported format.
Contacts: Eddie Shipstad
First Name:
Eddie
Last Name:
Shipstad
Linked User Form
eshipstad@outlook.com
2019 CSE Reviews: 27083315
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