HomeMy WebLinkAbout03. 2021 Vail Skating Festival_s Summer Training Camp_05-18-2021 (1)Events RFP 18/19/20/21: 2021 Vail Skating Festival's Summer Training Camp
EVENT & APPLICANT OVERVIEW
0. Email contact
eshipstad@outlook.com
1. What is the name of your event/program?
2021 Vail Skating Festival's Summer Training Camp
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
No
3a. How much was your event or program funded in 2020?
$0
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$5,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
No
6. Proposed Event/Program Start Date
07/29/2021
7. Proposed Event/Program End Date
07/31/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
Clinic/Seminar for skaters and coaches July 29-31.
I am seeking 1 day (9 hours) to 1.5 days (half day for Saturday of 5 hours) of in-kind days. Our two biggest expenses are ice
rental fees and hotel fees. The $5,000 and in-kind days will help us meet our goal of breaking even for this event. All funds from
the CSE will go directly back to local hotels and Dobson Arena for ice time and staffing.
8. Are your event/program dates set or could they changed?
Event dates cannot be changed
9. Name of person completing the application
Eddie Shipstad
9a. Title of person completing the application
Owner of Shipstad Entertainment and World and Master Rated Coach
10. Provide name of person or entity to whom the funding check will be cut.
Shipstad Entertainment
11. Mailing Address Street
55 Vail Skating Festival
12. City
Colorado Springs
13. State
Colorado
14. Zip Code
80906
15. Telephone number
303-947-6113
16. Email address
eshipstad@outlook.com
17. Event/program and/or organization website
www.vailskatefest.com and www.vailsummerskate.com
18. Number of years organization has been in business
14
19. Organization's Mission Statement
To provide skaters, coaches, skating fans, and general public the highest quality of skating education and entertainment. We
continue the Shipstad Family tradition of ice skating education and entertainment that started in 1936 with the Shipstads and
Johnson Ice Follies.
20. Organization's Tax Status
For Profit
21. If applicable, please attach current State Department of Revenue Certificate with this application.
22. Does the event or program benefit a charity or organization?
No
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
Existing
1a. How many years has the event or program been produced in Vail?
3
1b. Please describe the location(s) of the event or program in previous years.
Dobson Arena
Two years during the December Vail Skating Festival 2018, 2019, and one year (2020) the last week of July.
2. Please provide a detailed description of the event/program and its activities.
Clinic/Seminar for skaters and coaches that include on and off-ice activities specializing in jump technique, off-ice jumping,
spinning, combination elements, skating skills, and choreography. Local Vail activities include yoga, off-ice dancing with a
jazz/ballet instructor, and tour of the Steadman Clinic/Steadman Philippon Research Institute. Group classes and private lessons
are a part of the clinic/seminar with the staff of Olympic, World, International, and US National level coaches.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
Dobson Arena is used for all on and off ice activities. We also use the Vail Library for video or off-ice presentations by doctors
from the Steadman Clinic/Steadman Philippon Research Institute. The Library has not been contacted yet. I plan on doing that as
soon as I know if funding is available for this event.
4. Do you plan to use Vail Recreation District Facilities?
Yes
4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities.
2021 Vail Summer Skating Letter from Dobson Arena.png
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
No outside facilities will be used.
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to bring re-usable bags and water
bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event, Enforce no idling policy for staff
and guests, Recycling required in all areas of event, Wastewater will be properly disposed of, Use eco-friendly serving utensils
(compostable or recyclable), Ban styrofoam, not allowed within town limits, Compost food waste, Provide water bottle filling
stations, Provide secure bike parking area
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
Dobson Arena is a fantastic location for our event and they follow all of the TOV guidelines. Recycling bins are available
throughout the rink. Our athletes prefer to use their own water bottles that can be refilled.
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
65
2. Number of volunteers needed
2
3. Number of event/program staff
6
4. Estimate of total number of spectators/attendees anticipated
100
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
40
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
15
3. Estimate the number of international guests your event/program will bring to Vail
2
4. How will your event/program increase sales tax in Vail?
Hotel room nights and food for 4 nights of guests. In 2020 over 90% of our guests stayed one additional night in Vail to enjoy the
Town of Vail and the Sunday Farmer's Market. The skaters loved taking the gondola up the mountain, hiking, and enjoying Vail's
amazing restaurants.
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
Bringing the highest level of skating and education to one the World's most premier resorts.
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
Our events are known as offering the highest level of coaching and educational opportunities for the sport of figure skating. Our
clinic/seminar is also endorsed by the Professional Skaters' Association and US Figure Skating which is the governing body of our
sport.
7. CRC - Event Timing: How is it the right event/program at the right time?
The last week of July has no local or Front Range competitions during that week. It is a great time for skaters and coaches to
attend an event mid-summer prior to the qualifying competitive season. It is also two weeks after the Vail Invitational competition
and two weeks prior to the next competition in Denver. It is an ideal week to have a clinic/seminar during the summer months.
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
The community of skaters of all levels can take advantage of the fantastic opportunity to work with elite coaches. The skating
program in Vail has been diminishing for years. This is a wonderful opportunity to generate more excitement for the local
community of skaters. For Front Range and National skaters, this is also an amazing opportunity to work with elite coaches both
on and off of the ice, in one of the most beautiful rinks in the country, and in one of the most beautiful resorts in the world.
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
Each of the past three years has increased with the number of skaters and coaches attending. In the future, I see the event being
successful with two 2.5 day clinics during the entire week. New guest coaches are invited each year for a fresh perspective.
Each year will also add new and creative off ice activities. With access to the Steadman Clinic/Steadman Philippon Research
Institute, we are provided the opportunity to have their top trainers work in our camp.
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
My number one goal is to make the event fun for everyone involved. As a coach of 30 years, I know that keeping a skater's
energy and interest in improving is critical. Figure Skating is a sport that has no off season. It is one of the few sports that trains
all year. Due to that reason, it is critical for skaters to have opportunities like clinics to give them a fresh perspective of their
training. As part of the clinic, we offer the skaters an opportunity to perform a program of their choice in our nightly exhibitions.
It is a great way to show off all of their improvements and celebrate their hard work.
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
6,000 United States, Canadian, and Mexican coaches that are members of the Professional Skaters' Association (PSA) receive
information on the clinic/seminar. Thousands of other skaters see information from the posters located at all local and
surrounding states ice rinks. We have a booth or flyers at many of the non-qualifying competitions in the CO area including
Broadmoor Open Competition, which is one of the biggest non-qualifying competitions in the country.
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
Olympic, World, International, and US National coaches and skaters that are current members of TEAM USA and other World
Organizations are reasons to draw media exposure. For that same reason, sponsorship opportunities are available for both
skating related companies and local non-skating related businesses.
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
Eddie Shipstad: World, International, US National, and Master Rated Professional with the Professional Skaters' Association.
Served on the Board of Directors of the Professional Skaters' Association
Served on the Board of US Figure Skating's Sports Medicine and Collegiate Committees
Director of Figure Skating at the University of Denver/ During that time he ran the top Clinic/Seminar in the United States for 4
years straight. The Vail Skating Festival has a similar structure to those clinics.
Owner of Shipstad Entertainment
13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to
changing public health orders.
We ran the 2020 Vail Skating Festival's Summer Elite Training Clinic/Seminar the last week of July. We were the second event to
occur at Dobson Arena after the quarantine. We worked closely with the management of Dobson Arena to adhere to the Town of
Vail's safety requirements. Masks were mandatory at all times, groups were divided by level and ability to prevent more than
twenty skaters in the rink at one time. Many of the off-ice programs were taught outside of the arena on the south end of
Dobson.
13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing
public health orders.
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
220
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$96,000
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$91,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
We give our skaters/coaches at least 5 options for housing in the Town of Vail. We also supply them with pre-event schedules
that show the benefit of staying in town. I also list restaurants around the Town of Vail that are close enough to Dobson Arena to
leave for lunch daily as well as restaurants around town for after each day's clinic/seminar. We also advertise staying over after
the skater's last day of camp to enjoy going up the mountain or spending time at Sunday's Farmers Market. We also advertise
the free bus shuttles and parking at the Town of Vail parking structures.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
All funds will go directly to housing the coaching staff at local hotels or resorts and paying for part of the ice time at Dobson
Arena only. The 1 to 1.5 in-kind days requested of Dobson Arena are to assist the skater's fees to lower them to help have this
opportunity. By having assistance from the CSE this allows more skaters to participate in this amazing event.
2. Please upload the provided complete event/program budget template here.
2021 Event Budget Vail Skating Summer FINAL.xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
35
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
The fee for each skater/athlete will greatly increase to cover the event costs.
5. Should the CSE decide not to support this event/program at all, will it still occur?
Yes
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
17,050
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
2021 CSE Media Plan Template for Summer Clinic.xlsx
1. Objectives: What are you trying to accomplish through your marketing efforts?
Two aspects:
1) Get information out to as many skaters, coaches, and skating fans.
2) Advertise our FREE Exhibition of Elite Skating (Thursday 29th and Friday 30th)
2. Strategy: How will you meet your objectives?
Email list from US Figure Skating Skaters
Email list from Coaches from the Professional Skaters' Association
Email list from past Vail Skating Festival events
Flyers to businesses, hotels, and resorts around the Town of Vail
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
Now that things are opening up more for having events with an audience, we will advertise the nightly exhibitions that the
skaters will perform. Many of the skaters are elite or Team USA athletes that are enjoyable for the general public to watch.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Local, Print - Regional, Print - National, Online Event Listings, E-newsletters, Web, Media Plan/Public Relations, Grassroots,
Facebook, Instagram, Twitter, Posters, Rack Cards, Flyers, Signage – Banners, etc, Local Vail Businesses, Concierge Visits
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Eddie Shipstad
6b. Telephone Number
303-947-6113
6c. Email Address
eshipstad@outlook.com
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$3,500
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$1,800
2. Please list your confirmed sponsors or partners.
Steadman Clinic/Steadman Philippon Research Institute (working on details)
Alpine Bank (not confirmed yet)
John Wilson/MK Blades (not confirmed yet)
3. Please explain the potential for additional sponsorships or partners.
We lost some of the figure skating boot and blade companies last year due to COVID budget cuts. We will try to regain their
support for our fantastic event.
I'd like to see a few of the hotels/resorts give us discounted rates for our coaching staff. We are thrilled that we do have the
Antlers giving us a generous discount for our coaches and a reduced rate for the athletes involved in the clinic/seminar.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
2021 Vail Skating Festivals Summer Training Experience SPONSORSHIP Opportunities.pdf
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
Yes
2. Do you need rental relief for Donovan Pavilion?
No
3. Do you need rental relief for Grand View Room?
No
4. Do you need rental relief for Dobson Arena?
Yes
4a. Dobson Arena - number of days requested
1
4b. Start date for Dobson Arena rental
07/29/2021
4c. End date for Dobson Arena rental
07/31/2021
4d. Do you need to add a second set of dates for the Dobson Arena?
No
4g. Total in-kind value for Dobson Arena rental
3121
4h. If your request for Dobson Arena is for more than 2 days, please list out your other requested dates in this
format, MM/DD.
We are looking for 1 to 1.5 days of ice rental or a reduced fee of rental ice. This will help skaters have a reduced fee to have the
opportunity to participate in the clinic/seminar.
4i. Please describe proposed use of Dobson Arena facility.
Dobson will be the main facility for the Summer Training Experience both on and off of the ice. We utilize the party/meeting room
on the upper level as well as the lower lobby area inside the front doors for many of the off-ice jumping classes. We also utilize
the upper outdoors area on the east side of Dobson Arena for our morning yoga classes for the athletes. We are renting 24 to 25
hours of ice in 2.5 days. We are also offering FREE Exhibitions of Elite Skating to the guests and residents of Vail on Thursday the
29th and Friday the 30th.
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
We want to continue to grow our Vail Skating Festival events both in the summer and winter. The relationship with the Town of
Vail and Shipstad Entertainment is increasing every year and we have met so many fantastic people that are enjoying and
supporting our events. We want to be a staple of excellent entertainment for the greatest resort in the world, VAIL!
REQUIRED ATTACHMENTS
2020 Event Recap
2021 VSF Summer Training Experience Discription and 2020 Event Recap.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
Shipstad Entertainment Board of Directors.pdf
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
www.vailskatefest.com
www.vailsummerskate.com
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Vail Clinic 2 yoga.jpg
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Vail elite skaters and staff.jpg
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Tomoki Hiwatashi credit Jay Adeff US Figure Skating.jpg
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Eddie Shipstad
Number
Events RFP 18/19/20/21: File Attachments
4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities.
2021 Vail Summer Skating Letter from Dobson Arena.png
2. Please upload the provided complete event/program budget template here.
2021 Event Budget Vail Skating Summer FINAL.xlsx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
2021 CSE Media Plan Template for Summer Clinic.xlsx
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
2021 Vail Skating Festivals Summer Training Experience SPONSORSHIP Opportunities.pdf
2020 Event Recap
2021 VSF Summer Training Experience Discription and 2020 Event Recap.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
Shipstad Entertainment Board of Directors.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Vail Clinic 2 yoga.jpg
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Vail elite skaters and staff.jpg
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Tomoki Hiwatashi credit Jay Adeff US Figure Skating.jpg
Attachment: Invalid File or Empty File 2021-Vail-Summer-Skating-Letter-
from-Dobson-Arena.png
The file 2021 Vail Summer Skating Letter from Dobson Arena is corrupt or in an unsupported format.
Expenses
Event/Program Budget for 2021 Vail Skating Festival's Summer Training Exper
> Expenses
Estimated Actual
Total Expenses $15,560.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $5,400.00 Social food + Beverage $0.00
Insurance $0.00 Non-social food + Beverage $0.00
Sound/AV $0.00 <insert Other>$0.00
Construction or Equipment $0.00 <insert Other>$0.00
Trash/Composting $0.00 Total $0.00 $0.00
Utilities $0.00
Labor $0.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $0.00
Banners - Printing & $200.00 Speakers $2,000.00
Signage $60.00 Travel $600.00
T-Shirts for athletes $600.00 Hotel $4,000.00
<insert Other>$0.00 Front Desk registration worke $400.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
Total $6,260.00 $0.00 Total $7,000.00 $0.00
Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $0.00 Prizes $0.00
Vail Daily for FREE skating exhibition $1,000.00 Cash Purse $0.00
Advertising - Social Media $250.00 Total $0.00 $0.00
Public Relations $0.00
Sales Team Expenses $0.00
Media TV, Production & Distribution $0.00
Graphic Design $0.00
Website $150.00
Collateral Materials $0.00
Printing $0.00
Expenses
Competition Flyers $500.00
Professional Skaters' Endorsement $250.00
US Figure Skating Saction $150.00
<insert Other>$0.00
<insert Other>$0.00
Total $2,300.00 $0.00
Marketing Estimated Actual
Telephone/Internet $0.00
Photography $0.00
Transportation $0.00
Permit Fees $0.00
Postage/Shipping $0.00
In Kind Trades $0.00
Supplies-Office or Other $0.00
Demographic Survey $0.00
Sales Tax $0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $0.00 $0.00
Income
Event/Program Budget for 2021 Vail Skating Festival's Summer Training Experi
> Income
Estimated Actual
Total Income $17,050.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
55 Athletes @ $150.00 $8,250.00
6 Coaches that want to learn @ $50.00 $300.00
0 Other @ $1.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$8,550.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
0 Large booths @ $0.00 $0.00
0 Med. booths @ $0.00 $0.00
Small booths @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
<Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Income
Revenue from other items
Estimated Actual Estimated Actual
1 Title Sponsorships @ $3,000.00 $3,000.00
2 Secondary Sponsorships @ $250.00 $500.00
0 Donations @ $0.00 $0.00
1 CSE Funding @ $5,000.00 $5,000.00
0 Grants @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$8,500.00 $0.00
Summary
Event/Program Budget for 2021 Vail Skating Festival's Summer Training Experie
> Profit - Loss Summary
Estimated Actual
Total income $17,050.00 $0.00
Total expenses $15,560.00 $0.00
Total profit (or loss)$1,490.00 $0.00
Estimated Actual
$0.00
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
$14,000.00
$16,000.00
$18,000.00
Total income
Total expenses
Sheet1
EVENT NAME Event Dates June/July January February March April May June July August September October November December
Audience Details Medium Size Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4
Event Media Plan Event Benchmarks
Local (Eagle County)
Sample - Poster around Vail Area 100
Sample - Print(Vail Daily)0 0 0 4
Sample- Social 0 0 0 4
Sample - Digital Display
Colorado
Sample - Poster around CO 100
Sample - Print 1000 Competitions
Sample- Social 7 7 7 7
Sample - Digital Display 7 7 7 7
National
Sample - Radio
Sample - Print 6000 coaches
Sample- Social 7 7 7 7
Sample - Digital Display
Lineup
Announ
ced
Tickets
Onsale
Ticket
Price
Increase
Event
Week
2021 SPONSORSHIP OPPORTUNITIES
Steadman Clinic/Steadman Philippon Research Institute’s
2021 VAIL SKATING FESTIVAL’S
Summer Training Experience
July 29-31, 2021
Clinic/Seminar for competitive skaters and coaches
A Professional Skaters’ Association endorsed event
Featuring Olympic, World, US National Coaching staff
Presentation from a staff doctor and tour of the Steadman Clinic/Steadman Philippon
Research Institute
Local dance instructors, yoga, and off -ice trainers are also featured for this event
Two nights of elite exhibitions where the skaters performed either their short of long
programs (this will be free for anyone to watch).
2021 Event Overview and 2020 Recap:
Shipstad Entertainment is excited to bring back the highest level of training in the country to the Vail
Valley for the 2nd year! In July 2020 we did a two-and-a-half-day clinic/seminar for competitive skaters
at Dobson Arena that was an amazing hit. Our event was sold out with 36 skaters and 6 elite coaches.
The staff included Three Olympic coaches. The skaters that attended the clinic included skaters from
around the front range, skaters from multiple states, 10 Team USA athletes, and skaters from 6
countries.
Even with the obstacle of Covid-19 over the summer, we sold out the event. Over 90% of the skaters
stayed a total of four nights each in Vail. The other skaters stay ed three nights. This was the first
organized skating event in the state of Colorado since the quarantine. The first competition in the state
of Colorado was two weeks later in Denver. The Dobson staff and everyone involved made the event
go smoothly and safely. All detailed safety considerations were made with social distancing, entering
and exiting the ice and building, no spectators except for exhibitions, masks at a ll times, temperatures
taken at the beginning of the day, and all other restrictions were closely followed.
24-hours of ice time was purchased by Shipstad Entertainment at Dobson Arena from Thursday at
7:30am to Saturday at noon.
Skaters had the opportunity to leave Vail at noon on Saturday, but most skaters stayed an additional
night to enjoy Vail, take the gondola, enjoy the Farmers’ Market, and many other activities.
2021
The 2021 event will be two-and-a-half-day clinic/seminar. We are anticipating selling out the camp with
over 55+ skaters and 10 coaches.
(continued second page)
Sponsorship Opportunities
Title Sponsor: $2,500
Logo on all printed materials including posters, flyers, skater information, banners, website, logo on
athlete T-shirts.
Link on event websites (page dedicated to the event sponsor)
Tickets to the Winter Vail Skating Festival’s Ice Spectacular Show
Secondary Sponsors: $500
Logo on all printed materials including posters, flyers, skater information, banners, and website.
For questions concerning the 2021 VAIL SKATING FESTIVAL’S Summer Training Experience please
contact Eddie Shipstad at (303) 947-6113. eshipstad@outlook.com www.vailskatefest.com
www.vailsummerskate.com
2020 Photos from the Vail Skating Festival’s Summer Training Experience:
Elite Skaters and Coaches from the 2020 Vail Summer Training Experience
Steadman Clinic/Steadman Philippon Research Institute’s
2021 VAIL SKATING FESTIVAL’S
Summer Training Experience
July 29-31, 2021
Clinic/Seminar for competitive skaters and coaches
A Professional Skaters’ Association endorsed event
Featuring Olympic, World, US National Coaching staff
Presentation from a staff doctor and tour of the Steadman Clinic/Steadman Philippon
Research Institute
Local dance instructors, yoga, and off -ice trainers are also featured for this event
Two nights of elite exhibitions where the skaters performed either their short of long
programs (this will be free for anyone to watch).
2021 Event Overview and 2020 Recap:
Shipstad Entertainment is excited to bring back the highest level of training in the country to the Vail
Valley for the 2nd year! In July 2020 we did a two-and-a-half-day clinic/seminar for competitive skaters
at Dobson Arena that was an amazing hit. Our event was sold out with 36 skaters and 6 elite coaches.
The staff included Three Olympic coaches. The skaters that attended the clinic included skaters from
around the front range, skaters from multiple states, 10 Team USA athletes, and skaters from 6
countries.
Even with the obstacle of Covid-19 over the summer, we sold out the event. Over 90% of the skaters
stayed a total of four nights each in Vail. The other skaters stay ed three nights. This was the first
organized skating event in the state of Colorado since the quarantine. The first competition in the state
of Colorado was two weeks later in Denver. The Dobson staff and everyone involved made the event
go smoothly and safely. All detailed safety considerations were made with social distancing, entering
and exiting the ice and building, no spectators except for exhibitions, masks at a ll times, temperatures
taken at the beginning of the day, and all other restrictions were closely followed.
24-hours of ice time was purchased by Shipstad Entertainment at Dobson Arena from Thursday at
7:30am to Saturday at noon.
Skaters had the opportunity to leave Vail at noon on Saturday, but most skaters stayed an additional
night to enjoy Vail, take the gondola, enjoy the Farmers’ Market, and many other activities.
2021
The 2021 event will be two-and-a-half-day clinic/seminar. We are anticipating selling out the camp with
over 55+ skaters and 10 coaches.
(continued second page)
CSE Request for funding: $5,000
The main portion of the funding will go directly back to the Town of Vail for staffing accommodations. By
having funding for housing, it will cut the expenses for the participants. Keeping the participant’s fees
lower will increase selling the event out. The coaches this past year paid for their own accommodations.
I would like to be able to pay this expense to guarantee getting the best coaches possible for this event.
Our team of coaches last year was incredible. A portion of the funding will go to endorsing the event
with the Professional Skaters’ Association and advertising.
In-Kind days at Dobson Arena: 1.5 days (24 hours of ice time/ Thursday 10 hours, Friday 10
hours, and Saturday 5 hours)
Sponsors: The Steadman Clinic/Steadman Philippon Research Institute have been our main title
sponsor for all events entailed in the Vail Skating Festival. We will continue to work on getting a figure
skating sponsor for this event as well as another local sponsor. The sponsorship funding will assist in
paying the staff and helping with the large $225/hour ice time at Dobson Arena.
For questions concerning the 2021 VAIL SKATING FESTIVAL’S Summer Training Experience please
contact Eddie Shipstad at (303) 947-6113. eshipstad@outlook.com www.vailskatefest.com
2020 Photos from the Vail Skating Festival’s Summer Training Experience:
Elite Skaters and Coaches from the 2020 Vail Summer Training Experience
SHIPSTAD ENTERTAINMENT /SHIPSTAD SKATING INSTRUCTION INC :
Owner/President: Eddie Shipstad
eshipstad@outlook.com
303-947-6113
55 Villegreen Street
Colorado Springs, CO 80906
World, International, US National, and Master Rated Professional with the
Professional Skaters’ Association.
Board Members:
Katie Shipstad
Tyler Shipstad
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Attachment: Invalid File or Empty File Tomoki-Hiwatashi-credit-Jay-Adeff-US-
Figure-Skating.jpg
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Contacts: Eddie Shipstad
First Name:
Eddie
Last Name:
Shipstad
Linked User Form
eshipstad@outlook.com
2019 CSE Reviews: 27076402
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