HomeMy WebLinkAbout00. CSE Minutes 07-07-2021COMMISSION ON SPECIAL EVENTS MEETING
In Person Meeting at Town Council Chambers
Wednesday, July 7, 2021 @ 8:30a.m.-10:05a.m.
Minutes:
Meeting materials can be accessed at the following link
https://vailgovrecords.com/WebLink/Browse.aspx?id=703693&dbid=0&repo=TownofVailLaserfic
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CSE: All Present - - Alison Wadey, Marco Valenti, Douglas Smith, Jill Lau, Kim Newbury
Rediker, Nick Conover, Samantha Biszantz
Staff: Mia Vlaar, Jeremy Gross, Liz Gladitsch, Abby Oliveira
Attendees: Brian Hall, Mark Bergman, Katie Tille, Nicole Marsh, Ryan Durnan, Mike
McCormack
1. 8:30 a.m.: Staff Update (5 minutes)
a. Budget Update
2. 8:35 a.m.: Event Recap (15 Minutes)
a. Vail Astronomy Nights – Brian Hall
• Small NPS dip, likely due to some lines with the event being so popular.
Looking into adding more lenses to the telescope so more people can
participate.
• Also looking into offering a “VIP” early start to the event for those who are
return attendees and some locals
• More down valley crowd this year
• New bus stop location make the event much easier to find
• Their flexible schedule allows for quick change in days if the
weather/clouds don’t allow for viewing, always working to change it to a
day in that same week so guests in town can still attend.
• Rediker: If we do this again next year can you add telescopes? Hall: yes,
we can add a scope and change the setup to improve flow.
• Motion to release final funding.
• Biszantz/Valenti/unanimous
3. 8:50 a.m.: 60 Day Event Previews (25 Minutes)
a. Gourmet On Gore – Highline/Imprint Group - Katie Tille, Nicole Marsh, Ryan
Durnan
• New partnership between Imprint and Highline
• Food trucks al fresco – elevated culinary offerings like sushi etc.
• Sat/Sun open air tasting
• Touchless payment – internet not keeping up last year so be sure it’s
working well and have a back up
• Going back to Gourmet dollars
• Motion to release initial funding.
• Rediker/Conover/Unanimous
b. Vail Oktoberfest - Highline/Imprint Group - Katie Tille, Nicole Marsh, Ryan
Durnan
• Fri/Sat evening entertainment until 10 and 6pm on Sunday.
• Partnered with Vail Vets program, falling on Sept 11. Have more of a
presence in Lionshead
• Marketing starting end of July – Same plan as in past, local grass roots
through valley, incorporating radio and Denver.
• Will be sure to work with staff and other event producers on taste of vail
conflicts.
• Motion to release initial funding.
• Conover/Lau/unanimous
c. Vail Automotive Classic – Mark Bergman
• Volunteer organization with 95% of proceeds going back to charitable
organizations in Vail Valley
• $8.5M worth of cars – representing a good net worth of the type of people
who come to show their car
• Mentioned as top 10 event in car magazines
• Sticking with Lionshead location based on 2020 success.
• Motion to release initial funding.
d. Vail Outlier – Mike McCormack
• Bike demo vendors are light due to bike production issues, world wide.
• Gravel components added in
• Replacing demo components with programing elements, getting people
out on their own bikes
• Vail Vertical Challenge is a bit like enduro but more approachable
• Strider races for kid friendly elements
• Motion to release initial funding
• Rediker/Lau/Unanimous
e. North American Van Show – Mike McCormack
• Due to construction, the van show has moved down to the village and will
be a nice merge with Vail Outlier
• Motion to release initial funding.
• Valenti/Rediker/unanimous
4. 9:15 a.m.: Meeting Reports (15 Minutes)
a. Council Update
• Phone/text surveys going out starting next week to get community input
on:
1. Housing – Council liked additional sales tax of .5% with exception
of food for home consumption
a. Consideration to increase fees for short term rental
b. Councilman Langmaid suggested a moratorium on
allowance for more short-term rentals
2. Marketing
a. Increase in lodging tax to 3.6% to expand from non-winter
to year-round marketing, including working with/on
Destination Management Plan and Special Events funding
• 7/20 agenda item:
1. Powabunga additional funding request
2. Snow Days early season event funding request
b. VEAC Update
• 4th of July Parade vs. static - Looking to get sales tax funding between a
parade year and non-parade year to see what the business impact was
• Will be reviewing and discussing the Mountain Migration Report
c. Upcoming Events - See discovervail.com/events
5. 9:30 a.m.: New Business (10 minutes)
a. Strategic Planning Work session – Doug Smith
• Doug Smith is proposing to bring in an outside facilitator to work with CSE
and Town staff on a strategic planning session for future events.
• Who would we want to invite to this session? Have a session before and
after the vote. If tax passes there will be a lot more collaboration between
VLMD and CSE.
b. Biszantz: Do we need to do the 60 day event review still with COVID being over?
• Wadey: Could change that in the contract or have them submit an update
but think we should keep consistent
• Rediker: We’ve gone from 0-60 on events and think it’s worthwhile to be
sure they are well staffed to put on the full event.
Adjournment @ 10 a.m.