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HomeMy WebLinkAbout00. CSE Minutes 07-07-2021COMMISSION ON SPECIAL EVENTS MEETING In Person Meeting at Town Council Chambers Wednesday, July 7, 2021 @ 8:30a.m.-10:05a.m. Minutes: Meeting materials can be accessed at the following link https://vailgovrecords.com/WebLink/Browse.aspx?id=703693&dbid=0&repo=TownofVailLaserfic he CSE: All Present - - Alison Wadey, Marco Valenti, Douglas Smith, Jill Lau, Kim Newbury Rediker, Nick Conover, Samantha Biszantz Staff: Mia Vlaar, Jeremy Gross, Liz Gladitsch, Abby Oliveira Attendees: Brian Hall, Mark Bergman, Katie Tille, Nicole Marsh, Ryan Durnan, Mike McCormack 1. 8:30 a.m.: Staff Update (5 minutes) a. Budget Update 2. 8:35 a.m.: Event Recap (15 Minutes) a. Vail Astronomy Nights – Brian Hall • Small NPS dip, likely due to some lines with the event being so popular. Looking into adding more lenses to the telescope so more people can participate. • Also looking into offering a “VIP” early start to the event for those who are return attendees and some locals • More down valley crowd this year • New bus stop location make the event much easier to find • Their flexible schedule allows for quick change in days if the weather/clouds don’t allow for viewing, always working to change it to a day in that same week so guests in town can still attend. • Rediker: If we do this again next year can you add telescopes? Hall: yes, we can add a scope and change the setup to improve flow. • Motion to release final funding. • Biszantz/Valenti/unanimous 3. 8:50 a.m.: 60 Day Event Previews (25 Minutes) a. Gourmet On Gore – Highline/Imprint Group - Katie Tille, Nicole Marsh, Ryan Durnan • New partnership between Imprint and Highline • Food trucks al fresco – elevated culinary offerings like sushi etc. • Sat/Sun open air tasting • Touchless payment – internet not keeping up last year so be sure it’s working well and have a back up • Going back to Gourmet dollars • Motion to release initial funding. • Rediker/Conover/Unanimous b. Vail Oktoberfest - Highline/Imprint Group - Katie Tille, Nicole Marsh, Ryan Durnan • Fri/Sat evening entertainment until 10 and 6pm on Sunday. • Partnered with Vail Vets program, falling on Sept 11. Have more of a presence in Lionshead • Marketing starting end of July – Same plan as in past, local grass roots through valley, incorporating radio and Denver. • Will be sure to work with staff and other event producers on taste of vail conflicts. • Motion to release initial funding. • Conover/Lau/unanimous c. Vail Automotive Classic – Mark Bergman • Volunteer organization with 95% of proceeds going back to charitable organizations in Vail Valley • $8.5M worth of cars – representing a good net worth of the type of people who come to show their car • Mentioned as top 10 event in car magazines • Sticking with Lionshead location based on 2020 success. • Motion to release initial funding. d. Vail Outlier – Mike McCormack • Bike demo vendors are light due to bike production issues, world wide. • Gravel components added in • Replacing demo components with programing elements, getting people out on their own bikes • Vail Vertical Challenge is a bit like enduro but more approachable • Strider races for kid friendly elements • Motion to release initial funding • Rediker/Lau/Unanimous e. North American Van Show – Mike McCormack • Due to construction, the van show has moved down to the village and will be a nice merge with Vail Outlier • Motion to release initial funding. • Valenti/Rediker/unanimous 4. 9:15 a.m.: Meeting Reports (15 Minutes) a. Council Update • Phone/text surveys going out starting next week to get community input on: 1. Housing – Council liked additional sales tax of .5% with exception of food for home consumption a. Consideration to increase fees for short term rental b. Councilman Langmaid suggested a moratorium on allowance for more short-term rentals 2. Marketing a. Increase in lodging tax to 3.6% to expand from non-winter to year-round marketing, including working with/on Destination Management Plan and Special Events funding • 7/20 agenda item: 1. Powabunga additional funding request 2. Snow Days early season event funding request b. VEAC Update • 4th of July Parade vs. static - Looking to get sales tax funding between a parade year and non-parade year to see what the business impact was • Will be reviewing and discussing the Mountain Migration Report c. Upcoming Events - See discovervail.com/events 5. 9:30 a.m.: New Business (10 minutes) a. Strategic Planning Work session – Doug Smith • Doug Smith is proposing to bring in an outside facilitator to work with CSE and Town staff on a strategic planning session for future events. • Who would we want to invite to this session? Have a session before and after the vote. If tax passes there will be a lot more collaboration between VLMD and CSE. b. Biszantz: Do we need to do the 60 day event review still with COVID being over? • Wadey: Could change that in the contract or have them submit an update but think we should keep consistent • Rediker: We’ve gone from 0-60 on events and think it’s worthwhile to be sure they are well staffed to put on the full event. Adjournment @ 10 a.m.