The URL can be used to link to this page

Home My WebLink About02. f. 2021 CRC Event Recap No Survey King of Mountain VBEvent Recap: 48th Annual Vail Kin of the Mountain Cultural, Recreational & Community Category Vail King of the Mountain Volleyball Tournament, September 1, 2021 Event Name: Date of event Tom Davenport Phone: 303 745-2255 tdcolo@gmail.com 2 Overall Event Highlights & Successes 3 •Vail 2021 was a successful mountain tournament in the COVID environment. Just being able to run an event again was a highlight for both staff and players. Being in Vail made it even sweeter. Event filled nicely with very short lead time. •It was our first year running the event and there were no significant issues. The weekend was seamless and the weather was perfect. An amazing weekend. •Adjusted to format that provided more games for players (up to 200 points). •Hosted over 540 teams. This was down 25%, however, this was what we saw in all our event this summer. It was a solid turnout especially since long range marketing was not an option and the event had short lead time because of COVID •Nice coverage in Vail Daily articles. •Vail Recreation District Staff was amazing as were the fields. Thank You. Absolute pleasure to work with this crew. COVID-19 Impacts 4 •Volleyball of the Rockies ran outdoor volleyball programming during the summer of 2020 in Denver, and also ran leagues in various formats throughout much of the first year of COVID. We feel fortunate that as we have all learned how to live in the the COVID world, volleyball seems to fit nicely and outdoor doubles volleyball even more so. With two competitors in 800 square feet on each side of a net, the doubles game tends to demand social distancing. •Historically, we had check-in for our tournaments either at a local bar or at the venue. COVID saw us switch to emailing court assignments in advance and 100% of the players went directly to their nets where we checked them in. We will never have customers wait in lines to check in again and when we are allowed to congregate once again, we will add player parties back into the mix but retain the new “start” system. •The biggest challenge we faced has been the constant pivots we have all has to make because of COVID. Pre-marketing was non-existent this year since we did not know if the event would happen and the event itself came together in less than 8 weeks. Estimated Attendance Results 5 •Attendance: •1,072 players in event •847 unique participants •1,400 estimated total visitors •742 Colorado Participants (87%) •105 from Out of State (13%) •The 2021 Vail King of the Mountain was down 16.5% from 2019. This is in-line with all our 2021 volleyball tournaments and leagues and seem reflective of the first round of events after COVID entered our lives. Estimated Attendee Profile Results 6 •As one might expect coming out of COVID, the majority of our players were from Colorado, 87%. This ratio should change in future years as people become comfortable traveling again and we are able to promote the event further in advance. The out of state ratio is actually in line with previous years. Event Strengths & Weaknesses 9 •How did the event exceed expectations? Yes. It was the perfect size for our first year running the event and also the first event post-COVID. The weekend was smooth, professional, and seamless. •What are areas for event improvement? The previous organizer left us with a pretty solid product and format. We will make some adjustments to the open court layout. We added player tents on open courts this year. Everything went pretty darn smooth. •How did this year’s event compare to last year? 2020 was canceled so this years’ event was truly incomparable! It was down 16% from 2019 and on par with pre-2019, so we were very happy with the attendance. Vail Brand Compatibility The Premier International Mountain Resort Community 10 •Since 1974, the Vail King of the Mountain has promoted Vail in all of it’s incarnations. The Tournament is a family affair with special divisions for Fathers Day weekend promoting a family weekend in a premier Mountain Resort Community. Players and fans will agree, that there truly is nothing like it on earth. Playing volleyball with the Gore is a backdrop at Ford park is a truly one of a kind experience. The Vail Brand is well recognized by our customers and they love the opportunity to visit each year and play in the Vail Valley. Community Contribution 11 •The biggest contribution we had to the community this year was being back. The community continued to support the event via our lodging partners and as COVID allows us to congregate again at future events, we will again organize player parties and connect with the business community. Topline Marketing Efforts 12 •Database of over 20,000 players •Social Media •AVP America •Volleyball Magazine Potential for Growth & Sponsorships/Media Exposure 13 •How do you see the event evolving next year? This is a mature event. However, next year we hope to add a juniors camp earlier in the week. With the cancellation of the Seattle AVP Pro Tournament on the same weekend, we should once again have access to Pro Beach Players for clinics. •What sponsors do you plan to target next year? We are already sponsored in the key categories: Ball (Molten), Nets (Park and Sun), Sunglasses (Bolle), Soft Goods (Kamena Sportswear). Volleyball has limited sponsorship opportunities and we do not see this niche expanding outside of local business support. •How will you leverage media exposure and extend the marketing reach next year? We continue to reach a national market through AVP America and our internal database of over 20,000 players. With the ability to market further in advance, the 2022 event will see advertisements with Volleyball Magazine (online). Sustainability Efforts 14 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? Recycling was available throughout the event and used by participants. •What waste reduction methods were used during your event/program? Most player were able to refill reusable water bottles at the site. It is great to have water fountain available at the site for refilling bottles. •How could you improve on sustainability efforts for next year’s event? Continue to encourage recycling by participants. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget 15 * Event producer to attach detailed budget for recap Item $ Total Event Budget:$46453 CSE Funds:$10,000 Cash Sponsorship (not CSE):$500 In-kind Sponsorship:$900 Marketing Budget:$4,000 Profit & Loss:$10,526 How did you use the CSE funds? (marketing, operations, staff, venue, etc.) general Additional Information/Appendix 16 •Provide detailed budget in the Appendix •Provide final marketing plan and samples in the Appendix •Provide any additional information or marketing materials you think the CSE would benefit from