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HomeMy WebLinkAbout02. d. Vail Farmers Market Recap 2022Wrap up 2021 1 Vail Farmers’ Market and Art Show Sundays, June 20th - October 3rd, 2021 9:30 am- 3:30 pm Event Producer: Ren Event Productions & Meadow Drive Partnership Angela Mueller, Director Office: 970-401-3320 vailfarmersmarket@gmail.com 2 Standard of Excellence met by: The Vail Farmers’ Market and Art Show brings the active outdoor enthusiast into town to explore the streets of Vail. The market has continued to create a sense of community where locals can get their lunch to enjoy in one of the parks in Vail and purchase their produce and crafts and tourists come and enjoy the outdoors while they shop in Vail. The Vail Market makes Sundays, the busiest day in town for many businesses. 3 Event Strengths We brought in 6500-8,000 people each Sunday this summer. This was based on survey. The Vail Farmers’ Market and Art Show increased business for the Town of Vail from June 20th to October 3rd, 2021. The Farmers' Market added value to the guest experience in Vail. The Vail Farmers’ Market and Art Show gave visiting tourists a reason to stay in Vail. We saw guests staying in town to be outside and shop. Our net promoter score NP was 98 in 2020. 2021 promoter score still pending. The Market brought in revenue to Vail. We saw the guests visiting buying and we saw them visiting shops and restaurants every Sunday. Each year we have seen this grow. Colorado visitors have a reason to come back another weekend after visiting. 4 Event Strengths & Weaknesses The Vail Farmers Market increased visitors to Vail. We enhanced our Market by showing how buying local truly works. We were able to introduce new vendors and with our social media presence and the option to purchase online. Our ads encourage folks to come to Vail to discover that Vail is like nothing on earth. We provide hotels with information about all our events. We have increased our marketing campaign. 5 Event Strengths & Weaknesses We have created a venue where the locals are able to come and purchase their produce and specialty items and the tourists can come and enjoy the day with the outdoor shopping. We saw locals returning every Sunday and many new visitors. The restaurants and shops say Sunday is their best day. . All vendors that are not Vail businesses need to be selling Colorado made items. The advertising that we have received from Vail Daily and social media has increased awareness about our Market and allowed us to let guests know we have different ways to shop (virtual or live). Most understood they were encouraged to reserve a time-slot to come to the market. 6 Visitor Intent Satisfaction ratings: ●Net Promoter Score is 98 in 2020 - TBD for 2021 ●TBD of visitors are “very” or “extremely likely” to return in the future. ●Overall Satisfaction- TBD ●TBD of the attendees came to Vail, CO specifically for the Market . 7 Event Budget 2021 Total event budget: 2021 attached • CSE funds received for 2021: $53,160 • Profit and loss: attached • Funding utilization: The CSE funds were used for keeping space between vendors, public relations and for operations of event. • In-kind sponsorship: The Vail Farmers’ Market & Art Show has in kind sponsorship from the town for garbage pickup. The Town of Vail has helped keep our composting program going. We also have an in kind sponsorship with the Vail Daily. • Cash sponsorship: Our sponsorship was with the Town of Vail, Tahoe Kitchen, Liv Sothebys, Slifer Smith and Frampton this year. We have plans for Food Network, La Croix and they are waiting till 2022. 8 Estimated Results Demographic Profile Attendees came from (local, regional, out of state, International): Local: 37% In State (non local): 29% Out of State: 15% International: 2% We will send updated wrap up after the Market ends. 9 Sustainability Efforts We are 100% compostable and recyclable event. The vendors are fined if they have products that are not compostable. We had the compostable stations around the market all days of the market. This was maintained by the Walking Mountains. It was a huge success and the only way the Market could do this is through the town subsidy. Thank you. 10 Topline Marketing Efforts 11 Thank You! We want to thank The Town of Vail for being a part of this event as it has evolved and grown each year. We look forward to many more years. We cannot do this without the support of our sponsors. 2022 ●Market is June 19th - October 2, 2022: Sundays from 9:30 am - 3:30 pm ●We will be looking at providing chef demos for 5 of the Sundays of the market. ●We will be purchasing wagons to help guests with their produce and purchases get back to their vehicle. We would love for this to be a part of the sponsorship with the Town of Vail. Please feel free to call us regarding any questions. 970-401-3320 vailfarmersmarket@gmail.com 12