HomeMy WebLinkAbout02. d. Vail Farmers Market Recap 2022Wrap up 2021
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Vail Farmers’ Market and Art Show
Sundays, June 20th - October 3rd, 2021
9:30 am- 3:30 pm
Event Producer: Ren Event Productions &
Meadow Drive Partnership
Angela Mueller, Director
Office: 970-401-3320
vailfarmersmarket@gmail.com
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Standard of Excellence met by:
The Vail Farmers’ Market and Art Show brings the active outdoor enthusiast into
town to explore the streets of Vail.
The market has continued to create a sense of community where locals can get
their lunch to enjoy in one of the parks in Vail and purchase their produce and
crafts and tourists come and enjoy the outdoors while they shop in Vail.
The Vail Market makes Sundays, the busiest day in town for many businesses.
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Event Strengths
We brought in 6500-8,000 people each Sunday this summer. This was based on
survey.
The Vail Farmers’ Market and Art Show increased business for the Town of Vail
from June 20th to October 3rd, 2021.
The Farmers' Market added value to the guest experience in Vail. The Vail Farmers’
Market and Art Show gave visiting tourists a reason to stay in Vail. We saw guests
staying in town to be outside and shop.
Our net promoter score NP was 98 in 2020. 2021 promoter score still pending.
The Market brought in revenue to Vail. We saw the guests visiting buying and we
saw them visiting shops and restaurants every Sunday.
Each year we have seen this grow. Colorado visitors have a reason to come back
another weekend after visiting. 4
Event Strengths & Weaknesses
The Vail Farmers Market increased visitors to Vail.
We enhanced our Market by showing how buying local truly works. We were able
to introduce new vendors and with our social media presence and the option to
purchase online.
Our ads encourage folks to come to Vail to discover that Vail is like nothing on
earth. We provide hotels with information about all our events. We have
increased our marketing campaign.
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Event Strengths & Weaknesses
We have created a venue where the locals are able to come and purchase their
produce and specialty items and the tourists can come and enjoy the day with the
outdoor shopping.
We saw locals returning every Sunday and many new visitors. The restaurants and
shops say Sunday is their best day. . All vendors that are not Vail businesses need
to be selling Colorado made items.
The advertising that we have received from Vail Daily and social media has
increased awareness about our Market and allowed us to let guests know we have
different ways to shop (virtual or live). Most understood they were encouraged to
reserve a time-slot to come to the market.
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Visitor Intent
Satisfaction ratings:
●Net Promoter Score is 98 in 2020 - TBD for 2021
●TBD of visitors are “very” or “extremely likely” to return in the future.
●Overall Satisfaction- TBD
●TBD of the attendees came to Vail, CO specifically for the Market .
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Event Budget 2021
Total event budget: 2021 attached
• CSE funds received for 2021: $53,160
• Profit and loss: attached
• Funding utilization:
The CSE funds were used for keeping space between vendors, public relations and for
operations of event.
• In-kind sponsorship: The Vail Farmers’ Market & Art Show has in kind sponsorship from
the town for garbage pickup. The Town of Vail has helped keep our composting program
going. We also have an in kind sponsorship with the Vail Daily.
• Cash sponsorship: Our sponsorship was with the Town of Vail, Tahoe Kitchen, Liv
Sothebys, Slifer Smith and Frampton this year. We have plans for Food Network, La Croix
and they are waiting till 2022.
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Estimated
Results
Demographic Profile
Attendees came from (local, regional, out of state,
International):
Local: 37%
In State (non local): 29%
Out of State: 15%
International: 2%
We will send updated wrap up after the Market ends.
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Sustainability Efforts
We are 100% compostable and recyclable event. The vendors are fined if they have products that are
not compostable.
We had the compostable stations around the market all days of the market. This was maintained by
the Walking Mountains. It was a huge success and the only way the Market could do this is through the
town subsidy. Thank you.
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Topline Marketing Efforts
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Thank You!
We want to thank The Town of Vail for being a part of this event as it has
evolved and grown each year. We look forward to many more years. We
cannot do this without the support of our sponsors.
2022
●Market is June 19th - October 2, 2022: Sundays from 9:30 am - 3:30 pm
●We will be looking at providing chef demos for 5 of the Sundays of the market.
●We will be purchasing wagons to help guests with their produce and
purchases get back to their vehicle. We would love for this to be a part of the
sponsorship with the Town of Vail.
Please feel free to call us regarding any questions.
970-401-3320
vailfarmersmarket@gmail.com
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