HomeMy WebLinkAbout02. b. OKT21_Attachment A_Marketing Plan2016 GOURMET ON GORE
Media Plan
2021 VAIL OKTOBERFEST :: V1 :: July 2, 2021
PRINT
Where What Specs Due Date Run Day Run Date
Vail Daily Print 1/2 Page / 4 Color Ad --> Oktoberfest Announcement TBD 72hrs prior Saturday 7-Aug
Vail Daily Print 1/4 Page / 4 Color Ad --> Oktoberfest General TBD 72hrs prior Saturday 14-Aug
Vail Daily Print 1/4 Page / 4 Color Ad --> Oktoberfest General TBD 72hrs prior Saturday 21-Aug
Vail Daily Print 1/4 Page / 4 Color Ad --> Oktoberfest General TBD 72hrs prior Saturday 28-Aug
Vail Daily Print 1/4 Page / 4 Color Ad --> Oktoberfest Next Weekend TBD 72hrs prior Saturday 4-Sep
Vail Daily Print 1/2 Page / 4 Color Ad --> Oktoberfest Lionshead This Weekend TBD 72hrs prior Friday 10-Sep
Vail Daily Print 1/4 Page / 4 Color Ad --> Oktoberfest Lionshead This Weekend TBD 72hrs prior Saturday 11-Sep
Vail Daily Print 1/2 Page / 4 Color Ad --> Oktoberfest Vail Village This Weekend TBD 72hrs prior Friday 17-Sep
Vail Daily Print 1/4 Page / 4 Color Ad --> Oktoberfest Vail Village This Weekend TBD 72hrs prior Saturday 18-Sep
DIGITAL
Where Where Specs Due Date Run Day Run Date
Vail Daily Online Digital Banner --> OKT (Lionshead, Vail Village, Schedule)728x90px 48hrs prior Throughout Week 8/9 - 9/19
Vail Daily Online Digital Banner --> OKT (Lionshead, Vail Village, Schedule)300x250px 48hrs prior Throughout Week 8/9 - 9/19
Vail Daily Online Digital Banner --> OKT (Lionshead, Vail Village, Schedule)234x60px 48hrs prior Throughout Week 8/9 - 9/19
RADIO
Where Where Specs Due Date Run Day Run Date
KZYR (50) 0:60 Radio Ads N/A TBD Throughout Week 8/9 - 9/19
KZYR (20) Recorded Promotional Mentions N/A TBD Throughout Week 8/9 - 9/19
KZYR (20) Live On-Air Mentions N/A TBD Throughout Week 8/9 - 9/19
DATABASE
Where Where Specs Due Run Day Run Date
Email Blasts Highline Database --> OKT Announcement Lead N/A 19-Jul Wednesday 21-Jul
Email Blasts Highline Database --> OKT Event Specifics N/A 16-Aug Wednesday 18-Aug
Email Blasts Highline Database --> OKT Lionshead This Weekend N/A 3-Sep Tuesday 7-Sep
Email Blasts Highline Database --> OKT Vail Village N/A 10-Sep Tuesday 14-Sep
SOCIAL
Where Where Specs Due Run Day Run Date
Social Media Organic Facebook, Twitter, Instagram Event Channels N/A N/A Throughout Week 7/12 - 9/19
Social Media Paid Facebook, Twitter, Instagram N/A N/A Throughout Week 7/12 - 9/19
WEBSITE
Where Where Specs Due Run Day Run Date
Event Website oktoberfestvail.com with detailed schedule & ticketing sites N/A N/A Throughout Week 12-month
Grassroots
Where Where Specs Due Run Day Run Date
Concierge Email Blast #1 Concierge Email Database --> OKT Announcement N/A 19-Jul Wednesday 21-Jul
Concierge Email Blast #2 Concierge Email Database --> OKT Lionshead This Weekend Reminder N/A 3-Sep Tuesday 7-Sep
Concierge Email Blast #2 Concierge Email Database --> OKT Vail Village This Weekend Reminder N/A 10-Sep Tuesday 14-Sep
Postering 200+ Vail Valley locations TBD TBD Monday 2-Aug
PR
Where Where Specs Due Run Day Run Date
Press Release Local / Regional Outreach --> OKT Announcement N/A 8-Jul N/A 12-Jul
Press Release Local / Regional Outreach --> OKT Overview w/Component Details N/A 5-Aug N/A 9-Aug
Press Release Local / Regional Outreach --> OKT Kickoff Release N/A 30-Aug N/A 3-Sep