HomeMy WebLinkAbout02. c. GOG21_Attachment A_Marketing Plan2016 GOURMET ON GORE
Media Plan
2021 GOURMET ON GORE ::
PRINT
Where What Specs Due Date Run Day Run Date
Vail Daily Print 1/3 Page / 4 Color Ad --> GOG General 6.6”x7”72hrs prior Saturday 7-Aug
Vail Daily Print 1/3 Page / 4 Color Ad--> GOG General 6.6”x7”72hrs prior Sunday 8-Aug
Vail Daily Print 1/3 Page / 4 Color Ad --> GOG General 3.21”x14" or 6.6”x7”72hrs prior Saturday 14-Aug
Vail Daily Print 1/3 Page / 4 Color Ad --> GOG General 3.21”x14" or 6.6”x7”72hrs prior Sunday 15-Aug
Vail Daily Print 1/3 Page / 4 Color Ad --> GOG General 3.21”x14" or 6.6”x7”72hrs prior Saturday 21-Aug
Vail Daily Print 1/3 Page / 4 Color Ad --> GOG Next Weekend 3.21”x14" or 6.6”x7”72hrs prior Sunday 22-Aug
Vail Daily Print 2/3 Page / 4 Color Ad--> GOG Next Weekend 6.6”x14”72hrs prior Saturday 28-Aug
Vail Daily Print 1/3 Page / 4 Color Ad--> GOG Next Weekend 3.21”x14" or 6.6”x7”72hrs prior Saturday 29-Aug
Vail Daily Print 1/3 Page / 4 Color Ad --> GOG Food Truck 3.21”x14" or 6.6”x7”72hrs prior Thursday 2-Sep
Vail Daily Print Full Page / 4 Color Ad--> GOG This Weekend 10"x14"72hrs prior Friday 3-Sep
Vail Daily Print Full Page Page / 4 Color Ad --> GOG This Weekend 10"x14"72hrs prior Saturday 4-Sep
Vail Daily Print 1/3 Page / 4 Color Ad --> GOG This Weekend 3.21”x14" or 6.6”x7”72hrs prior Saturday 5-Sep
DIGITAL
Where Where Specs Due Date Run Day Run Date
Vail Daily Online Digital Takeover / Banner atop every page TBD 48hrs prior TBD TBD
Vail Daily Online Digital Takeover / Banner atop every page TBD 48hrs prior TBD TBD
Vail Daily Online Digital Takeover / Banner atop every page TBD 48hrs prior TBD TBD
Vail Daily Live - Streaming TV Live Interviews #2 Gourmet, Let's Go! Saturday N/A N/A Saturday 4-Sep
RADIO
Where Where Specs Due Date Run Day Run Date
KZYR (50) 0:60 Radio Ads N/A N/A Throughout Week 8/9-9/3
KZYR (6) Live On-Air Mentions N/A TBD Throughout Week 8/31 - 9/3
KKVM (50) 0:60 Radio Ads N/A TBD Throughout Week 8/9-9/3
KKVM (6) Live On-Air Mentions N/A TBD Throughout Week 8/31 - 9/3
DATABASE
Where Where Specs Due Run Day Run Date
Email Blasts KZYR & KKVM Database --> GOG Announcement & Special Locals Offer N/A 2-Aug Tuesday 3-Aug
Email Blasts Vail Valley Partnerships Database --> GOG Announcement Lead N/A 3-Aug Wednesday 4-Aug
Email Blasts Highline Database --> GOG Event Specifics Lead N/A 18-Aug Thursday 19-Aug
Email Blasts Vail Valley Partnerships Database --> GOG Announcement Lead N/A 22-Aug Wednesday 23-Aug
Email Blasts Highline Database --> GOG This Weekend Lead N/A 30-Aug Tuesday 31-Aug
Email Blasts Highline Database --> GOG This Weekend Lead N/A 30-Aug Tuesday 31-Aug
Email Blasts Highline Database --> GOG This Weekend Lead N/A 30-Aug Tuesday 31-Aug
Email Blasts Highline Database --> GOG This Weekend Lead N/A 30-Aug Tuesday 31-Aug
SOCIAL
Where Where Specs Due Run Day Run Date
Social Media Organic Facebook, Instagram N/A N/A Throughout Week 7/8 - 9/5
Social Media Paid Facebook, Instagram N/A N/A Throughout Week 7/26-8/1
Social Media Paid Facebook, Instagram N/A N/A Throughout Week 8/2-8/8
Social Media Paid Facebook, Instagram N/A N/A Throughout Week 8/9-8/15
Social Media Paid Facebook, Instagram N/A N/A Throughout Week 8/16-8/22
Social Media Paid Facebook, Instagram N/A N/A Throughout Week 8/23-8/29
Social Media Paid Facebook, Instagram N/A N/A Throughout Week 8/30-9/5
WEBSITE
Where Where Specs Due Run Day Run Date
Event Website gourmetongore.com with detailed schedule & ticketing sites N/A N/A Throughout Week 12-month
Grassroots
Where Where Specs Due Run Day Run Date
Concierge Email Blast #1 Concierge Email Database --> GOG Announcement N/A 3-Aug Thursday 5-Aug
Concierge Email Blast #2 Concierge Email Database --> GOG Next Weekend Reminder N/A 23-Aug Monday 24-Aug
Postering 200+ Vail Valley locations TBD TBD Monday 9-Aug
Rack Cards 200+ Vail Valley Locations TBD TBD Monday 9-Aug
PR
Where Where Specs Due Run Day Run Date
Press Release Local / Regional Outreach --> GOG Announcement N/A 8-Jul N/A 12-Jul
Press Release Local / Regional Outreach --> Push for GOG Vendors N/A 15-Jul N/A 20-Jul
Press Release Local / Regional Outreach --> GOG Gourmet, Lets GO! Tickets N/A 31-Jul N/A 2-Aug
Press Release Local / Regional Outreach --> GOG Overview w/Component Details N/A 13-Aug N/A 16-Aug
Press Release Local / Regional Outreach --> GOG This Weekend N/A 23-Aug N/A 27-Aug