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Home My WebLink About02. d. EE 2021 Event Recap_Vail Valley WorksEvent/Program Recap: Vail Valley Works Education & Enrichment Category December 1st, 2021 Board Service Basics: October 6 & 7, 2021 Taking The Lead: October 13 & 27, 2021 Anna Robinson, Program Manager Phone: 970.477.4027 Anna@vailvalleypartnership.com 2 Overall Program Highlights & Successes 3 •Board Service Basics •Net Promoter Score (NPS) = 81 •Added a second session due to high demand (35 participants). •Representatives from all industry sectors: non-profit, government, special districts, POA/HOA and private sector. •Other Colorado chambers of commerce are interested in replicating this course. May provide opportunities for cost savings. •Taking the Lead: Skills for a Successful Transition into Leadership •Net Promoter Score (NPS) = 89 •17 participants representing a variety of industries: non-profit, government, lodging, restaurants, medical and construction. •Several requests to offer the course again and expand content. Program Impact, Testimonials & Observations 4 •Board Service Basics Testimonials: •“Even a 1/2-day version should be required training for any board. I'm going to try to make that happen in my organizations. After 26 years as condo president and 16 years on a non-profit board, I was pleased at the organization/structure of the class. When you've been flying in the trees by the seat of your pants, it's really helpful to fly above the forest and reflect on what else you could/should be doing for your organization.” •“Fantastic program. Thank you so much for offering it-very eye opening and valuable information.” •“This was a worthwhile course. I recommend it to everyone who sits on a board.” •“Thrilled to hear this will be an annual course.” •Taking the Lead Testimonials: •“Everything was great. I have already applied some of the material in my day-to-day interactions.” •“I was a little nervous about splitting in the groups and sharing so much but that experience was exactly what I needed. The group was a great mix. I loved the class and learned a lot about myself.” •“The assessments were a great way to learn about ourselves, there was added benefit in having Karen and the group to discuss them with and not just doing them online ourselves.” COVID-19 Impacts 5 •Describe the changes made to the event due to the COVID-19 pandemic. •We limited each session to 20 people to ensure we could find a space big enough to adjust for social distancing requirements if needed. •What learnings from COVID-19 do you foresee rolling forward into future events. •Professional development can be done virtually, but is most effective in- person. Keeping the classes small, and being flexible enough to add more sessions if needed is a great way to keep the quality of the program high without sacrificing safety. Estimated Attendance Results 6 •Estimated attendance: •Board Service Basics: 40 registered/35 completed •Taking the Lead: 19 registered/17 completed •Number/percentage of people who came specifically for event/program: •100% for both programs •Number/percentage of people who attended the event last year: •N/A –first year for both programs Estimated Attendee Profile Results 7 •Where did attendees come from? (local, regional, out of state, international): •All attendees were local to Eagle County. •Included businesses/organizations located in Vail, Avon, Edwards, Wolcott, Cordillera, Eagle & Gypsum. Estimated Spending Results 8 •Estimated average spending per person: •Dining: $0 •Shopping: $0 •Lodging: $0 •Other Activities: $0 •Total average spending per person: $0 •Town of Vail spending the event/program generated*: $0 *In 2021, this event was not held in the Town of Vail, as it was funded outside of the standard CSE cycle and did not have parameters as such. Board Service Basics will be held in the Town of Vail in 2022. NPS (Net Promoter Score) 9 Attendee Response: How likely is it that you would recommend this event/program to a friend or colleague? •Board Service Basics NPS = 81 (85% Promoters –4% Detractors) •Taking the Lead NPS = 89 (89% Promoters –0% Detractors) The NPS Calculation Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague? Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Event Strengths & Weaknesses 10 •How did the event/program exceed expectations? •The initial response to Board Service Basics was double what we were expecting, and the feedback has been overwhelmingly positive. There is clearly a need for this content and our facilitators knocked it out of the park. •Taking the Lead scored extremely high on quality of content and the feedback indicated that attendees wanted even more. We are looking at an expanded version of this course in 2022. •What are areas for event/program improvement? •In Board Service Basics, we will spend more time on the meeting procedures, Roberts Rules of Order etc. An overview & printed resources were included this year, but attendees requested to spend more time on that than originally allotted for. •Taking the Lead should expand to include more “hard skills” for supervisors. Things like interviewing, providing feedback & motivating teams. We touched on those topics this year, but we can go deeper and provide more case studies, templates & takeaways. Vail Brand Compatibility The Premier International Mountain Resort Community 11 •How did the event /program support the Vail Brand? The premier international mountain resort community does not only apply to visitors, but also to the quality of working and living in the community. Providing access to premier professional development opportunities supports the goal of establishing, training, and supporting a network of local leaders who are ready to take on the challenges of an ever-changing community. If a community is seriously interested in creating change and supporting innovation, it will begin with a firm commitment to analyze its challenges and to identify, educate, train, and support a team of public and private sector community leaders to attack those issues. Without that commitment, a community cannot develop the intelligent, creative, and energetic local professional network that is essential for the community to achieve its full potential and provide a guest experience that is “like nothing on earth.” Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 12 •How did the event/program impact Vail’s sense of community? •Building a network is essential to growing and thriving in our community. Both of these programs provided ideal settings to meet like-minded professionals facing similar challenges and in similar stages of their careers. •While many of the businesses represented are not located specifically in Vail, they still provide services to the town’s residents, workforce and guests. (For example: Vail Honeywagon, Eagle Valley Community Foundation, Visiting Angels, Mountain Youth, etc). These are important connections to make in order to establish a strong community fiber. •Offering these programs on a consistent basis allows us to establish common ground and a shared language among current and future leadership. Topline Marketing Efforts 13 •What are the top 3 successful marketing tactics, executions or results from your event/program? •Results from the survey question “How did you hear about this course?”: •Referrals/word-of-mouth continue to be our best marketing (47%) •VVP’s weekly e-blast (33%) •Partner Networks (14%) •Paid & social media were only selected by two respondents, but we still believe they are important awareness tools, even if they are not the deciding factor for attendees. Potential for Growth & Sponsorships/Media Exposure 14 •How do you see the event/program evolving next year? •Board Service Basics: generally the same content with some tweaks, but we may need to look at additional sessions if we do not feel comfortable expanding the capacity of each session (COVID- dependent) •Taking the Lead: We are exploring expanding this into a “skills series”. A multi-part series where people can sign up for the whole package or pick & choose based on their areas of need. Topic ideas include: Establishing a culture/setting expectations; Hiring & Interviewing; Feedback, coaching & rewarding employees; Communication Styles & Addressing Conflict; Being a boss vs. being a leader; Time Management & Personal Balance. •What sponsors do you plan to target next year? •We currently receive funding from all towns and several metro districts for economic development efforts, which includes professional development programs. Eagle County has expressed interest in providing additional funds towards the Skills Series as well as a few other certification-based courses (For example: Project Management for Construction Professionals) •How will you leverage media exposure and extend the marketing reach next year? •Now that we have executed these courses once, we can better tell the narrative and show the positive impact of the courses. Sustainability Efforts 15 •How could you improve on sustainability efforts for next year’s event? •Limit the use of printed materials (where appropriate). •Make sure F&B is delivered in eco-friendly packaging. •Encourage carpooling/public transit. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote:renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget Snapshot 16 *Event producer to attach detailed budget for recap Item $ -Board Basics $ -Taking the Lead Total Event/Program Budget:$13,670 $3,320 CSE Funds:$11,000 $1,000 Cash Sponsorship (not CSE):$0 $0 In-kind Sponsorship:Facility Comp (CMC)Facility Comp (CMC) Marketing Budget:$200 $200 Profit & Loss:($-837)$869 How did you use the CSE funds? Facilitator Fees, Travel Facilitator Fees Appendix: Sample Marketing –Print & Social 17 Appendix: Additional Materials –Course Packets 18 •Board Service Basics: •Course Packet •Handout –Policy vs.Management •Handout –Legal Risk •Taking the Lead: •Course Outline •Packets: Coming Soon 2021 Budget - FINAL Revenue Notes Registration Fees:$2,670.00 TOV CSE Grant:11,000.00$ TOTAL REVENUE:$13,670.00 Expenses Notes Facilitator Fee 9,950.00$ 2 facilitators, 2 sessions Travel & Expenses 1,814.07$ Flights & Rental Cars Lodging 1,010.16$ F&B 647.00$ Printing Costs 886.04$ Marketing 200.00$ TOTAL EXPENSES:14,507.27$ PROFIT/(LOSS):($837.27) Revenue Notes Registration Fees:2,320.00$ TOV CSE Grant:1,000.00$ TOTAL REVENUE:3,320.00$ Expenses Notes Speaker Fee 1,856.00$ 80% of Registration Revenue Printing Costs 150.00$ F&B 245.27$ Marketing 200.00$ TOTAL EXPENSES:2,451.27$ PROFIT/(LOSS):868.73$ Board Service Basics Taking the Lead: Skills for a Successful Transition into Leadership Vail Valley Works Audience Details Medium Size Frequency Event Media Plan Local (Eagle County) VVP Podcast Local Course Specific Buzzsprout 1 per course, if applicable VVP Newsletter Local General Vail Valley Works Email Monthly Local Course Specific Email Weekly leading up to course VVP Dedicated Eblast Local New Courses Added Email As needed Print Local Course Specific - Register Now Vail Daily 1/2 page As needed leading up to course Print Local Part of VVP Monthly Ad Vail Daily Full page Monthly, when applicable Digital Display Local New Courses Added Vail Daily As needed Social - Paid Local Course Specific - Just Added Facebook Month leading up to course Local Course Specific - Register Now Facebook As needed Social - Not Paid Local General Vail Valley Works Facebook Consistent promotion throughout the year Event Benchmarks