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HomeMy WebLinkAbout01. VLMDAC November Meeting Minutes Vail Local Marketing District Advisory Council Monthly Meeting November 18, 2021, 8:30 am Town Council Chambers & Virtual Zoom VLMDAC member attendees: Esmarie Faessler (Sonnenalp), Erica Cannava (Manor Vail Lodge), Jana Morgan (Mountain Standard), Michael Holton (Vail Health), Liana Moore (Antlers), Jenn Bruno (TOV council), Scott Gubrud (Four Seasons), Kam Bozich (Slifer, Smith & Frampton) Additional attendees: Kristin Yantis (MYPR), Ainslie Fortune (Cactus), Mia Vlaar (Town of Vail), Jeremy Gross (Town of Vail), Liz Gladitsch (Town of Vail), Carlie Smith (Town of Vail), Bob Brown (BAAG), Jeremy Coleman (BAAG), Kay Schneider (Vail Valley Partnership), Lauren Barotz (Vail Resorts), Christopher Matthews (Vail Daily), Brad Ficek (Cactus), John Plack (Vail Resorts), Jenna Duncan, Lauren Scutt (Cactus) Call to Order Esmarie called meeting to order 8:39AM l. BOARD DECISIONS/APPROVALS ll. INFORMATION & DISCUSSION TOPICS • Sustainability Campaign Budget Shift- $14,000 was budgeted as part of the last supplemental to do article ad placements. We realized this was more than needed and was really editorial. See presentation for more detail. This feels a little rushed, we don’t need a motion we will just table this for now and additional budget will transfer over to fund balance for 2022 • Monthly Financial Report- $303,000 which is 26% over last year and 38% ahead of 2019 Collections a little over $3million, revenues are 3% over Expenses $3.1m which is 90% of the total budget • 2022 Planning Update- We needed an owned website to grow the brand and drive visitation We needed to add technology that allowed for effective data capture and activation We needed to completely reset the “go-to-market” process 2019 no web data collection- 2021 over 230k visitors to analyze • Campaign Production Updates–Cactus We are continuing to edit we should be wrapping up shortly Things are continuing to move forward, hopefully at the December meeting we will have more to show • Data Capture Prioritization- Cactus Objective- Gap analysis and prioritization of date capture and accessibility needs Process- Brainstorm data capture ideas, Scores ideas on Difficulty/cost to implement, Score ideas on impact, Group and prioritize ideas, Identify timing and budget implications of top ideas See presentation for more details • Town of Vail Updates- We had an election, it was positive. We will do interviews for 3 open seats at the December meeting Events-info about events? Discovervail.com Tree lighting, Apres music, ice skating shows, arts workshops Vail Snow days and Powabunga music festival Tomorrow the 19th, is our first Apres party, they will be the third Friday of the month • Other Business lV. MINUTES • VLMDAC October 21, 2021 Minute Approval by Liana/ second by Erica/ unanimous Adjournment Motion to adjourn by Jenn/ second by Erica/ unanimous 10:15am Upcoming Meetings: VLMDAC Monthly Meeting Thursday, December 16, 2021 Grand View Room, Lionshead /Virtual Via Zoom