HomeMy WebLinkAbout10, VVP Group Sales Dashboard, November 2021
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: December 9, 2021
Re: November 2021 Group Sales Dashboard
2021 Key Performance Indicators 2019 2019
Description Monthly YTD 2021 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 26 251 19 228
Total Leads Generated 27 269 19 236
Active Leads in Pipeline 82 82 at EOM 56 56 EOM
Room Nights Booked 0 7,995 281 9,887
Room Revenue Converted 0 $2,177,055.50 $37,096 $2,349,235
Cancelled & Lost Business 21 153 15 165
Site Visits 0 12 0 6
Cvent Production Monthly YTD 2021 Monthly 2019 (Jan-Dec)
VVP – Total RFP’s 21 157 15 158
VVP – Total RFP Room Nights 2,963 37,291 5,469 50,106
VVP – Total RFP Value $2,209,468 $13,184,490 $2,067,621 $19,423,425
Vail – Total RFP’s 76 632 800
Vail – Total Room Nights 13,228 131,013 204,093
Vail – Contracted RFP’s 34 82 151
Vail – Contracted RN’s 1,120 6,891 22,218
Vail – Contracted Value $354,357 $2,912,133 $8,738,742
Member/Lodging Partner Engagement:
• Total YTD lead generation continues to be ahead of pace from 2019 – up by 14%
• Monthly Lead Status Update to Lodging Partners
• Two Virtual DOS Advisory Council Meetings (11/12 & 11/30)
• Cvent Production Meeting with DOS team (11/12)
Marketing/Media Efforts:
• Additional Revisions to VVP Group Lodging Overview Marketing Piece
• Destination CO webinar on Meetings & Incentive Rebate Program (11/16) – on VVP Connect
• Follow trends on Destination Think, Destination Analyst & MPI – present at Jan BOD Meeting
Executive Summary/What’s Next for December:
• 12/17 - DOS Advisory Council Meetings
• 12/8 – Attend VLMD Partner Meeting
• 12/16 – Attend VLMD Board Meeting
• Coordinate Site Visits - Defense Lawyers 440 Rms for Jul ’23 (rescheduled from Nov – site date
TBD) and Maggiano’s 525 Rooms for Aug ’22 (site 1/18-20/22)