HomeMy WebLinkAbout02. a. Appendix C_VSD21_Survey DashboardVAIL SNOW DAYS 2021
SURVEY RESULTS
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AGE
45-54 years
25-34 years
35-44 years
55-64 years
65-74 years
75+ years
30%
26%
26%
13%
4%
1%
GENDER
Female Male
Female
66%
Male
34%
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HOME LOCATION
Colorado Out of State
Colorado83%
Out of State17%
ANNUAL HOUSEHOLD INCOME
Under $50,000
$50,000 - $99,…
$100,000 - $14…
$150,000 or more
11%
22%
21%
46%
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WAS THIS YOUR FIRST TIME VISITING VAIL?
No Yes
No86%
Yes14%
VISITOR TYPE
Overnight Visitor Full-time down valley resident
Seasonal resident of the Vail Valley Day Trip Visitor
Full-time resident of the Town of Vail
Overnight Visitor41%
down valley resident33%
Seasonal resident of the Vail Valley11%
Day Trip Visitor7%
Full-time residen7%
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WHERE DID YOU STAY?
In commercial l…
Vacation Home…
In Rent-By-Ow…
Stayed with Fri…
In my Personal …
27%
9%
5%
1%
17%
41%
HOW MANY PEOPLE STAYED IN YOUR
ACCOMMODATIONS?
1
2
3
4
5
NA not an
overnight guest
4%
28%
4%
8%
4%
51%NA not an
overnight guest
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HOW MANY NIGHTS DID YOU STAY IN THIS AREA?
1
2
3-5
6-8
9-14+
14%
16%
16%
2%
2%
49%
WHERE WAS YOUR LODGING LOCATED?
Vail
Avon
Beaver Creek
Edwards
Summit County
39%
5%
1%
1%
2%
51%NA not an
overnight guest
NA not an
overnight guest
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IMPORTANCE OF EVENT IN DECISION TO VISIT VAIL
Best Response
10 43%
Percentage
2 4%
3 6%
4 2%
5 10%
6 3%
7 13%
8 12%
9 8%
10 43%
Data %
LIKELIHOOD OF RECOMMENDING VAIL SNOW
DAYS TO A FRIEND OR FAMILY MEMBER
Best Response
10 59%
Percentage
2 0%
3 0%
4 0%
5 5%
6 4%
7 7%
8 15%
9 10%
10 59%
Data %
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APPROX. AMOUNT SPENT PER NIGHT ON LODGING
$0-99
$100-199
$200-299
$300-399
$400-499
$500+
2%
6%
14%
11%
4%
64%
APPROX. DAILY AMOUNT SPENT ON FOOD WHILE
IN VAIL (restaurants, bars, concessions)
$0-24
$25-49
$50-99
$100-199
$200-299
$300+
16%
16%
15%
30%
13%
9%
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APPROX. AMOUNT SPENT ON SHOPPING WHILE IN VAIL
$25-49
$50-99
$100-199
$200-299
$300+
14%
17%
24%
19%
11%
APPROX. AMOUNT SPENT ON GOODS/SERVICES
WHILE IN VAIL
$25-49
$50-99
$100-199
$200-299
$300+
19%
15%
28%
13%
12%