HomeMy WebLinkAbout02. d. Comic Cop TOV ReCap Jan 5 2022.pptxEvent/Program Recap: Comic Cop
Education & Enrichment Category
January 5, 2022
Comic Cop: December 1, 2021
Carol Johnson
970-331-1487
carol.johnson@speakupreachout.org
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Overall Event or Program Highlights & Successes
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•Top Successes:
•We hosted 153 locals - the largest event SpeakUp ReachOut has produced since it’s
inception in 2009
•We increased awareness about Men’s Mental Health, a top priority for SpeakUp
ReachOut
•A wide variety of community members attend including first responders, business
owners, resort employees
•It was a sober event: We served Zero Proof mocktails, non-alcoholic beer and soft
drinks
•We broke mental health stigmas by presenting a tough and awkward topic in a
relatable, humorous way
Program Impact, Testimonials & Observations
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•Our diverse audience was very grateful for the
opportunity to learn about the importance of
men’s mental health and be able to laugh at the
same time.
•Groups of employees who attended together,
multi-generational families, and those who
support the men in their lives which shows the
event resonated with wide variety of people.
•The event gave permission to come together as
a community to embrace a topic that has
affected so many. The laughter was palpable
and everyone really enjoyed themselves.
•The majority of attendees rated the event a 5
out of 5.
It was a very eye-opening
presentation. I brought my
friend who recently lost his
nephew to suicide, and he has
been trying to learn more
about this topic. I’m so glad
we came.– Carol Pattison
This was a great night out to support
men’s health. Comedy was a great way
for relief and laughter.- anonymous
COVID-19 Impacts
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•We originally were going to hold the event in
April 2021 but postponed due to COVID-19.
•We offered masks and hand sanitizer at our
check-in table.
•We wore masks at check-in and recommended
guests wear them.
•Some guests opted to wear masks.
•We learned to pivot and be flexible in our event
planning process.
•Having to reschedule was the biggest challenge,
but it wasn’t a huge obstacle.
Estimated Attendance Results
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•We capped registration
at 175 and met that
goal
•153 people attended –
87% turnout
•This is a first year event
Estimated Attendee Profile Results
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•99% of our attendees were local residents of Eagle County
Event Strengths & Weaknesses
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How did the event/program exceed expectations?
•The turnout and the professional level of Vinnie’s performance.
•The response to our Zero Proof bar was very positive.
•The variety of locals who attended proved that this is a topic that
doesn’t discriminate.
•The press coverage.
What are areas for event/program improvement?
•Our dinner buffet experienced a short wait for attendees.
We would switch to a multitude of food stations for the
future vs. one buffet line.
•We will have the photo waiver completed via event entry
signage or in the online registration process
Vail Brand Compatibility
The Premier International Mountain Resort Community
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•How did the event /program support the Vail Brand?
•Our event was targeted to locals so in reference to the “Vail Brand”,
there isn’t a huge connection to “like nothing on earth.”
•Our event relates more closely with the Town of Vail’s Environmental
Sustainability Strategic Plan of improving residents’ quality of life: Vail
values a vibrant community life supportive of spiritual and physical
well-being and encouraging of intellectual and cultural growth.
•All of our events are for locals and focus on breaking mental health
stigmas as well as educating people about suicide prevention.
•ALL of our events are FREE thanks to generous donors such as the Town
of Vail.
Community Contribution
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•How did the event/program impact Vail’s sense of community?
Comic Cop gave permission
for local adults – young and
old, Anglo and Hispanic – to
join together and learn
through laughter.
Comic Cop resonated with a
many different
demographics.
Breaking mental health
stigmas through community
events creates community
connection.
Topline Marketing Efforts
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•Texted a reminder two days prior and day of
event to ensure turnout.
•Public Relations – press release was printed
prior to event, Vail Daily printed a feature
article after the event, Vail Daily LIVE
interviewed Vinnie day before event.
•We utilized both social media and print media
(Facebook, Instagram, Vail Daily online and
print ads)
•High Five Media recorded the show which is
now airing.
•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure
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•How do you see the event/program evolving next year?
•We are aware of other comedians who talk about mental health. This could become an
annual event.
•What sponsors do you plan to target next year? (Including existing and potential sponsors)
•Consider table sponsorships and/or business sponsorships
•How will you leverage media exposure and extend the marketing reach next year?
•Air show recording on High Five
•Edit and share short video clips throughout the year on SpeakUp ReachOut channels
•Continue to promote men’s mental health via the Man Therapy program
Sustainability Efforts
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•What measures were taken at your event/program to support the
environmentally-friendly goals of the Town of Vail?
•We have room for improvement in this area and could use support
•What waste reduction methods were used during your event/program?
•We recycled cans, plastic
•Grazing Fox platters were biodegradable
•We gave leftover food to First Responder groups
•How could you improve on sustainability efforts for next year’s event?
•Consult with TOV sustainability department to get viable suggestions for how
to improve our event footprint
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both
our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy,
resource efficiency, ecosystem protection, and community awareness and education.
Event Budget Snapshot
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*Event producer to attach detailed budget for recap
Item $
Total Event/Program Budget:$14,350
CSE Funds:$7000
Cash Sponsorship (not CSE):$5470.48
In-kind Sponsorship: (bartender &
photographer
$330
Marketing Budget:$1000
Profit & Loss:$0
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Venue, Talent,
Marketing and Event
Operations
Additional Information/Appendix
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•Appendix A- Budget
•Appendix B - Marketing Plan
•Appendix C- Publicity and
Marketing Examples
Appendix A- Budget
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Budget Actuals
Revenue
Grants $7,000.00 $7,000.00
In-kind Revenue $0.00 $330.00
EVBH Staffing and Programs Grant $7,350.00 $5,047.48
Total Revenue $14,350.00 $12,377.48
Expenditures
Supplies $500.00 $585.61
Food and Beverage $2,500.00 $2,128.82
Speaker Fees $4,000.00 $4,000.00
Speaker expenses $1,500.00 $0.00
Venue Fee $850.00 $1,250.00
Marketing $1,000.00 $894.55
Contract Vendors $2,000.00 $1,548.50
Wages $2,000.00 $1,970.00
Total Expenditures $14,350.00 $12,377.48
Net (revenue - expenditures)$0.00 $0.00
Appendix B- Marketing Plan
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●Post to website 3 months in advance with link to Eventbrite registration.
●Post to Facebook as an “event” 3 months in advance with link to Eventbrite registration.
●Regular social media posts 6 weeks in advance on Facebook and Instagram.
●Include story in SpeakUp ReachOut newsletter 4 weeks in advance.
●Create and schedule Vail Daily ads 10 days in advance of event.
●Create and schedule radio ads one week in advance of event.
●Send personal emails to stakeholders and target audience members and personal
contacts of SpeakUp ReachOut.
●Submit press release one week in advance.
●Coordinate interview with talent on Vail Daily Live- one day in advance.
●Hire professional photographer – day of event. Photos to use for post marketing.
●Presented pre-talent slide show on Donovan’s flat screen featuring Man Therapy and
other men’s mental health messaging.
Appendix B- Marketing Plan
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●Hire High-Five Media to record event with talent’s permission. Recording will air on High
Five post event and SpeakUp ReachOut will have access to all footage for future use.
●Invite Vail Daily to attend and write overview of event – day of event.
●Survey attendees with thank you follow up email.
●Continue to post Man Therapy content to keep the positive momentum going with
regard to men’s mental health messaging.
●Published in Vail Valley Partnership, Eagle Chamber and Gypsum Chamber newsletters
two weeks prior
●Flyer distribution (don't know these details)
●Shared on Vail Resorts employee Facebook page - 1 week and 4 weeks prior - and with
Vail Resorts human resources and leadership team
●Distributed flyers in Town of Vail bus stop shelters and Vail coffee shops, Vail Health
lobby
●Shared communications with Vail Chamber
Appendix C- Marketing Examples
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Appendix C- Marketing Examples
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Appendix C- Marketing Examples
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Appendix C- Marketing Examples
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