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Home My WebLink About02. f. REG Event Recap 2021 Winter Street Music[2] copyEvent Recap: Strolling Entertainment in Vail Village & Lionshead –Winter Ambient December 31, 2021 Winter Ambient: Nov 12 –Dec 31, 2021 Diane Moudy Phone: 970.331.4670 diane@resort-entertainment.com Event Strengths & Weaknesses •How did the event exceed expectations? Regular scheduling of artists during the busiest times in Lionshead and Vail Village gave the program a lot of visibility. The open-air nature of the performances were COVID friendly for all audiences. •What are areas for event improvement? Continue to book a diverse roster of artists and characters that are seasonal and family- friendly. •How did this year’s event compare to previous years? We had more of a presence with the addition of a performance tent for musicians. Vail Brand Compatibility •How did the event support the Vail Brand? The high-quality entertainment provided by all artists represents the Vail Brand. The surprise and delight aspect of seeing talented street buskers created many smiles on the faces of locals and tourists alike. The accessibility of the artists added to the après ski ambiance in town. Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution •How did the event impact Vail’s sense of community? Vail visitors of all ages were able to enjoy entertainment by characters and musicians in a safe environment. We were able to employ 17 local different live musical groups over 8 weeks. The majority of all artists engaged are from Eagle County, therefore many locals passing by were happy to see their friends playing music in Vail. Topline Marketing Efforts •Include overview of top 3 most successful marketing tactics or executions •Instagram: Stories and posts were tagged with artists, @discovervail and @vailgov and featured on the REG’s Highlighted Stories for Street Music. •Facebook: Shared Instagram stories for more impressions and engagement. •PR: Events with full artistic lineup, locations and times were featured regularly in Vail Daily’s “Tricia’s Picks” entertainment preview. •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure •How do you see the event evolving or growing next year? More interactive potential with characters and larger musical gatherings once COVID restrictions are lifted. •What sponsors do you plan to target next year? (Including existing and potential sponsors) Media partners can help spread the word on what Vail is doing during après ski hours. •How will you leverage media exposure and extend the marketing reach next year? We leverage our musicians to promote their own performances in town and draw more people. Sustainability Efforts •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? We follow all the sustainability efforts that are currently in place with the town. •What waste reduction methods were used during your event/program? Our characters and musicians follow a strict “pack in/pack out” policy with equipment, trash and recycling. •How could you improve on sustainability efforts for next year’s event? Reminding spectators to pick up after themselves and to keep it green. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote:renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget * Event producer to attach detailed budget for recap Item $ Total Event Budget:$30,000 CSE Funds:$30,000 Artist & Management Fees:$28,000 Other Staffing:$900 Marketing Budget:$1,100 Profit & Loss:- How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Artist Fees, Staffing, Marketing