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HomeMy WebLinkAbout10. SITE Marketing 4th Quarter Report SITE Marketing VLMDAC 3rd Quarter Report January 10, 2022 The following report highlights SITE Marketing’s work and accomplishments over the 4th Quarter (October – December) of 2021 as it directly relates to the VLMDAC. While SITE Marketing’s “results” may not be measurable/quantifiable in the traditional number sense, SITE’s established leadership role and widespread responsibilities among the partners, Economic Director, Manager and VLMDAC are integral to the overall operations and success of the VLMDAC and Vail Summer. Below outlines SITE Marketing’s specific involvement during this time period: ➢ 2022 Strategy, Branding & Creative Development (15 hours) - • Partner meetings and discussions, brainstorming ➢ 2022 Budget (10 hours) – • Continued discussion/budget recommendations for new brand initiatives for 2022 ➢ Photo/Video (50 hours) - • Processing invoices/payments to Jack & Steep for Tier 2 assets; following up ➢ Meeting Presentations & Attendance (30 hours) - • Developed Agendas for October, November & December VLMDAC meetings. • Developed/coordinated partner submission for the October, November & December monthly VLMDAC presentations; coordinating (often following up to acquire) content submission from partners, editing content, proofing content, correcting formatting issues, reviewing and finalizing presentation with Liz & Mia prior to submission to the board. • Attendance and participation at October, November & December VLMDAC board meetings ➢ Account Services - (10 hours) - • SITE Marketing’s work ethic means we are never out of reach; with 24/7 access to the primary contact and on-going communication. • Utilizing long standing experience and history with the VLMDAC by providing assistance and guidance to Liz/Mia; ongoing consultation and advising regarding various VLMDAC matter ➢ Website/Content Management (90 hours) • Writing/updating /expanding winter content and articles for website ➢ Email ( 40 hours) • Outlining content for October, November and December email sends. • Working with Liz, Whitney and Jen (meetings/email discussions) on strategic direction, segmentation, content, images for these emails. • Proofing test emails prior to sending