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HomeMy WebLinkAbout03. f. EE 2021 Event Recap CSE.CLAEvent/Program Recap: Community Leadership Academy Education & Enrichment Category January 2022 CLA Dates: June 2021-December 2021 2 Overall Event or Program Highlights & Successes 3 • List the top 4-6 successes you want to share with the CSE (consider this a snapshot for your recap). •Provided two programs for the CLA for 35 members •Had 6 new graduates of the CLA program (next Grad is 1/22) •“Manager” Session with 6 members •9 members for the last sessions, started in June 2021 Was sponsored by the Town of Vail •Members Seven organizations sent their staff to the CLA program Program Impact, Testimonials & Observations 4 •Provide insight into personal impact on attendees of the event/program, how were people affected by the program? 100% Learned and developed a new skill 90% Improved skills to improve my communication with my teammates 100% Learned a new leadership tactics to use with their teams •Include any testimonials from attendees “I really found friendship here that I somewhat needed.” “I go back to our first class when we told our whole story, which was where we found the connection.” “I would like to continue meeting or at least find ways to communicate when I have issue at work.” “Thank you for giving me feedback during the hot seat.” Estimated Attendance Results 5 •Estimated attendance: • 85% for the courses •Course schedule is given before the course begins •Number/percentage of people who came specifically for event/ program: •All members •Number/percentage of people who attended the event last year: •35 members Estimated Attendee Profile Results 6 •Where did attendees come from? (local, regional, out of state, international): All members came from organization within Eagle County •Town of Vail •Eagle County •Eagle River Water and Sanitation District •Mountain Recreation •SOS •Vail Mountain Rescue •Bright Future Foundations Estimated Spending Results 7 NPS (Net Promoter Score) 8 Attendee Response: How likely is it that you would recommend this event/program to a friend or colleague? Survey reported 100% would recommend The NPS Calculation Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague?
 Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Event Strengths & Weaknesses 9 • How did the event/program exceed expectations? •35, less than before but higher than 2020 • What are areas for event/program improvement? •Would love to have community members come and speak during the events. COVID has changed the way we are interacting and inviting new people in to the course. • How did this year’s event/program compare to last year? • The smaller program allowed for the members to become more connected and discuss challenges together. We were able to meet in person and social distance within the classroom. Vail Brand Compatibility The Premier International Mountain Resort Community 10 •How did the event /program support the Vail Brand? Having the courses at the Grand View allows for members to experience the Vail brand by looking at the mountain while engaging the topic in the town of Vail. Each members has the ability to unite, understand leadership topics and focus on how become more effective. Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 11 •How did the event/program impact Vail’s sense of community? •Connecting from the beginning; members understand that we are connected within our community •Members get to understand leadership tactics throughout the valley •There is a sense of connection that is hosted in city of Vail Topline Marketing Efforts 12 •What are the top 3 successful marketing tactics, executions or results from your event/program? • Remain connected to the HR directors in the county • Communicate with the CLA Alumni Email campaigns • Working with the Vail Valley Partnership to be more widespread throughout the valley •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 13 •How do you see the event/program evolving next year? •We will expanding our market through the Vail Valley Partnership •The VVP requested money for the CLA next year so all project can be connected to their programming •What sponsors do you plan to target next year? (Including existing and potential sponsors) - Vail Valley Partnership and Town of Vail •How will you leverage media exposure and extend the marketing reach next year? • We will continue to have a scope for 20 members for the course Sustainability Efforts 14 • What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? •We use recycling after each cater event during the course • What waste reduction methods were used during your event/ program? •We give our food away to members to enjoy after the events • How could you improve on sustainability efforts for next year’s event? •Continue the intention each course The Town of Vail is committed to the stewardship and protection of our unique mountain environment.  In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget Snapshot 15 *Event producer to attach detailed budget for recap Item $ Total Event/Program Budget: summer 10,000 CSE Funds:4000 Cash Sponsorship (not CSE):8350 In-kind Sponsorship:0 Marketing Budget:350 Profit & Loss:2000 How did you use the CSE funds? (marketing, operations, staff, venue, etc.) scholarships, marketing, catering, classroom Additional Information/Appendix 16 •Provide detailed budget in the Appendix •Provide final marketing plan in the Appendix •Provide any additional information or marketing materials you think the CSE would benefit from