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Home My WebLink About03. a. Vail Mountaineers Sportsmanship tournament recap42nd Annual Vail Sportsmanship Tournament Cultural, Recreational & Community Category Wednesday, February 3, 2022 42nd Annual Vail Sportsmanship Tournament- November 5-7, 12-14 and 19-21, 2021 Kristi Scheidegger Phone: 970.331.6669 Kristi@vailmountaineers.org 2 2021 12U PeeWee A CHAMPIONS Vail Mountaineers Overall Event Highlights & Successes 3 •List the top 4-6 successes you want to share with the CSE (consider this a snapshot for your recap). •Hosted 64 teams (including local Vail teams) over three weekends of the tournament and had to turn away some teams, due to lack of available ice time. •Successfully partnered with 7 Vail properties to provide lodging for teams. We were able to add a few new properties to our offerings (LionsSquare Lodge, Vail International and Four Seasons). •We booked 1,126 nights between the properties which is almost DOUBLE the number of rooms from the 2019 event. Questions from CSE 4 •The CSE will ask questions about your event and recap •Leave this blank –it’s a placeholder Attendance Estimate 5 •Estimated attendance: •Use the following statistics to make predictions: •64 teams total over three weekends •2-4 coaches per team (average 3 coaches per team) •10-18 players per team (average 14 players per team) •Each player brings 2-5 people as spectators/chaperones (average 3.5 extra people per player) •64 teams x 14 players = 896 players •64 teams x 3 coaches = 192 coaches •896 players x 3.5 spectators = 3.136 spectators •Total attendance: approximately 4,200-6,500 people •Percentage of people who came specifically for event: 100% •Percentage of people who attended the event last year: 85% (guess) Visitor Type 6 •Attendees came from: •36 teams from the Front Range/Denver area (including Colorado Springs, Monument, Denver, Littleton, Arvada, Lakewood, Boulder, etc) •19 teams from mountain communities (including Vail, Aspen, Glenwood Springs, Summit County, Durango, Telluride) •Vail Mountaineer Hockey Club had 9 teams playing over the three weekends of the tournament. Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only Only 7 •What meaures did you take to encourage attendees to book lodging in the Town of Vail? Hockey tournaments usually have a “stay to play” requirement, meaning that you have to stay at contracted lodging to participate. We included the following clause in our tournament rules: ”All teams traveling from out of state, or a distance greater than 60 miles, are required to stay in one of the hotel properties provided by the Vail Mountaineer Hockey Club. Any team that fails to follow this rule will either be suspended from the tournament or face a $500 fine. Using an independent booking site (example: hotels.com) is not allowed. Teams are required to reserve their rooms through the contact provided by the Vail Mountaineer Hockey Club for each property." Estimated Return on Investment (ROI) & Attendee Expenditures 8 •What did your event do to encourage spending in Vail? In addition to only offering lodging in Vail, we encourage spending through our scheduling of games. Teams typically play 2 games Friday, 2 games Saturday and teams who advance play games on Sunday. There is at least 3 hours of times between games where teams will typically have a team meal and visit the Town of Vail. Additionally, hockey parents are always visiting the closest coffee shop to get a hot beverage. Event Strengths & Weaknesses 9 •How did the event exceed expectations? •The number of room stays in Vail was nearly DOUBLE what we had in 2019. •The number of teams interested in our event and the positive feedback from attendees. •What are areas for event improvement? •Game scheduling is challenging and with limited ice availability, some attendees were not happy with early and late games. •How did this year’s event compare to previous years? •The number of attendees and games was very similar to years prior to 2020. Vail Brand Compatibility 10 •How did the event support the Vail Brand? We mentioned the Town of Vail as our premier sponsor in all tournament communication and during the awards ceremony for each division. * We used Vail branding and included the Town of Vail logo in promotional materials and in email communication to teams. Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 11 •How did the event impact Vail’s sense of community? Hockey is a community in and of itself. We are hockey families who travel together to support one another as teammates, coaches and spectators. Tournaments bring teams together and offer the opportunity to bond on and off the ice. Additionally, many players play on select teams and get the opportunity to see players from other associations during the tournament. The Town of Vail offers unique opportunities for teams to bond. Topline Marketing Efforts 12 •Include overview of top 3 successful marketing tactics or executions This event is not marketed due to its popularity. We have to turn away teams each year due to ice limitations. •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 13 •How do you see the event evolving or growing next year? •The event will continue in 2022 where we will continue to offer tournament play over a minimum of three weekends in November. Our goal is to offer a 4th weekend of tournament play in September or October for the U18/High School division. Due to scheduling conflicts, we had to cancel this division in 2021. •We continue to be limited in growth potential by the amount of ice time available. When we get another sheet of ice, we will be able to accept more teams and therefore host more people in the Town of Vail. •What sponsors do you plan to target next year? (Including existing and potential sponsors) •We will continue to partner with a variety of lodging partners for the 2022 event. Sustainability Efforts 14 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? •Teams using reusable water bottles and filling them at the fountain. •Reuse the banners to advertise the event. •What waste reduction methods were used during your event/program? •Recycling of materials •How could you improve on sustainability efforts for next year’s event? The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget 15 * This number may be higher. We have not received all hotel commissions as of January 30, 2022. Item $ Total Event Budget: CSE Funds:$ 8,860.00 Cash Sponsorship (not CSE): In-kind Sponsorship: Marketing Budget: Profit & Loss:$ 37,510.33 * How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Operations-ice rental and officiating expenses Additional Information/Appendix 16 •Provide detailed budget in the Appendix •Provide final marketing plan in the Appendix •Provide full version of the Survey Dashboard PDF in Appendix •Provide any additional information or marketing materials you think the CSE would benefit from