HomeMy WebLinkAbout2022-02-01 Agenda and Supporting Documentation Town Council Evening Meeting Agenda
VAIL TO W N C O U N C IL R E G U L AR ME E TIN G
Evening Agenda
Town Council C hambers and Virtual on Zoom
6:00 P M, February 1, 2022
Meeting to be held in C ouncil Chambers and Virtually (access
High Five Access Media livestream day of the meeting)
Notes:
Times of items are approximate, subject to c hange, and cannot be relied upon to determine what time C ounc il will
consider an item.
Public comment will be taken on each agenda item.
Citizen participation offers an opportunity for citizens to express opinions or ask questions regarding town
services, policies or other matters of community conc ern, and any items that are not on the agenda. Please
attempt to keep c omments to three minutes; time limits established are to provide efficienc y in the c onduct of the
meeting and to allow equal opportunity for everyone wishing to speak.
1.Citizen Participation (10 min.)
1.1.Citizen Participation
2.Any action as a result of executive session
3.Consent Agenda (5 min.)
3.1.J anuary 4, 2022 Town Council Meeting Minutes
3.2.J anuary 18, 2022 Town Council Meeting Minutes
3.3.Resolution No. 3, Series 2022: A Resolution Authorizing a Negotiated
Contract with Triumph Development W est, LLC for the Redevelopment of
Timber Ridge Village Apartments, Pursuant to Section 2-3-5 of the Vail
Town Code.
Background: This resolution serves to formalize Town Council's vote on
J anuary 18 to move forward with negotiating the future redevelopment of
Timber Ridge Apartments with a single-sourced developer as the preferred
approach to issuing a Request for Qualifications from multiple developers.
Staff Recommendation: Approve, approve with amendments or deny
Resolution No. 3, Series 2022
3.4.Contract Award to Better Destinations, L L C for a Destination Stewardship
Plan
Background: The Destination Stewardship Plan Request for Proposals
(RF P) was published in November 2021 to meet the requirement for Vail's
certification as a top 100 Sustainable Destination. Several proposals were
submitted and vetted by a staff selection committee and group of Vendors
February 1, 2022 - Page 1 of 247
was chosen for their exceptional experience in tourism, global sustainability,
community engagement and alignment and values based marketing.
Staff Recommendation: Authorize the Town Manager to enter into an
agreement, in a form approved by the Town Attorney, with Better
Destinations, LLC to provide professional services for the development of a
Destination Stewardship Plan in the amount not to exceed $169,500.
3.5.Contract Award to Front Range Fire Apparatus for an Aerial Fire Apparatus
Action Requested of Council: Authorize the Town Manger to enter into an
agreement with Front Range Fire Apparatus in an amount not to exceed
$1,600,000.
Background: The 2022 budget allocated $ 1,700,000 for the purchase of a
new ladder truck which will replace the existing ladder truck which was built
in 2001. This vendor was selected following an extensive evaluation and
design process by a design committee which consisted of members of the
fire department and the Town of Vail Fleet Maintenance department. The
remainder of the budgeted funds will be use to purchase equipment to outfit
the new ladder truck.
Staff Recommendation: Authorize the Town Manager to enter into an
agreement with Front Range Fire Apparatus in a form approved by the
Town Attorney, to procure an aerial apparatus, in an amount not to exceed
$1,600,000.
4.Town Manager Report (10 min.)
4.1.March 8 – Town of Vail Annual Community Meeting at Donovan Pavilion
4.2.Update on Statement from C A S T regarding Legislative Housing Policy
5.Presentations / Discussion
5.1.Recap of Early Season Activations (Revely Vail, Vail Holidays, Snow Days,
and Powabunga)
30 min.
Presenter(s): Mia Vlaar, Economic Development Director and J eremy
Gross, Special Events Coordinator
Action Requested of Council: No action needed. Final funding released by
C S E on 1/5/2022. Recap materials included for reference only.
Background: Recaps will be presented for the winter 2021 early season
activations for Revely, Vail Holidays and two concerts. Additional
presentations will be made by Katie Tille, I mprint Events Group for the Snow
Days concerts and Austin Gavlak, Full Send Productions for the
Powabunga concerts.
5.2.2021 Vail Local Housing Authority Semi Annual Report 30 min.
Presenter(s): George Ruther, Housing Director and Steve Lindstrom,
Chair, Vail Local Housing Authority
Action Requested of Council: Listen to presentation and respond to the
visioning questions highlighted in Section I I I of the attached memorandum
Background:
The purpose of this agenda item is to outline topics for discussion in
preparation of a strategic planning worksession with the Vail Town Council.
To measure performance towards achieving the adopted housing goal for
the Vail community, the Vail Local Housing Authority prepares a twice
annual report summarizing progress and looking forward towards new
February 1, 2022 - Page 2 of 247
opportunities. A key component of the presentation will be a strategic look
forward into 2022 and beyond for delivering on housing in the Vail
community. Looking forward into 2022, four themes are likely to drive
housing successes into the coming years. T hose themes include a
focus on the following:
1) Sustainability and Resiliency
2) Opportunity and Solutions,
3) Tools and Resources, and
4) Funding
To that end, a series of consideration are highlighted in Section I I I of the
memorandum to begin facilitating a worksession discussion between the Vail
Local Housing Authority and the Vail Town Council with the intent of
continuing successful progress towards the Town's adopted housing goal.
6.Action Items
6.1.Villa Cortina Revocable License Agreement 10 min.
Presenter(s): Tom Kassmel, Town Engineer
Action Requested of Council: Approve Revocable License Agreement for
private improvements on town property
Background: The Villa Cortina Condominium Association, located at 22
W est Meadow Drive, has had approximately 50 square feet of private
improvements on town property for over 30 years without a license
agreement or easement. The improvements include a portion of their
driveway and the western masonry wall, light, and gate.
Staff Recommendation: Town staff recommends that the Town Council
approve the pre-existing encroachment with the ability to maintain and
improve them in accordance with the attached Revocable License
Agreement as approved by the Town Attorney
6.2.Timber Ridge Village Apartments Redevelopment 30 min.
Presenter(s): George Ruther, Housing Director
Action Requested of Council: Take action on each of the three questions
highlighted for Town Council consideration in Section 3 of the staff
memorandum.
Background:
This agenda item advances the actions outlined in the 2018-2020 Vail Town
Council Action Plan, furthers the adopted housing goal of the Town of Vail,
and realizes Vail’s vision to be the premier international mountain resort
community. The redevelopment of the Timber Ridge Village Apartments is
one of the more significant actions the Vail Town Council can take to help
achieve the Town's adopted housing goal of acquiring 1,000 new deed
restrictions by the year 2027.
Topics to be covered in this memorandum include the following:
A. Updated Redevelopment Goals and Objectives
B. Public/Private Partnership
C. Redevelopment Timeline
D. Next Steps
Staff Recommendation:
The Vail Town Council is asked to take final action or make determinations
on the following items:
February 1, 2022 - Page 3 of 247
1. Adopt redevelopment goals and objectives
2. Affirm a public/private partnership selection process (Res. No.3,
Series of 2022)
3. Adopt a redevelopment timeline
4. Appoint Timber Ridge Redevelopment Advisory Committee
7.Public Hearings
7.1.Ordinance No. 1, Series of 2022 - First Reading - Zone District Boundary
Amendment allow for the rezoning of a portion of Lot 15, Block 1, Vail
Village Filing (826 Forest Road) from Two-Family Primary/Secondary
Residential (P S) to Outdoor Recreation (OR) and to zone a portion of the
Forest Road ROW to Two-Family Primary/Secondary Residential (P S).
10 min.
Presenter(s): J onathan Spence, Planning Manager
Action Requested of Council: The Vail Town Council shall approve, approve
with modifications, or deny Ordinance No. 1, Series of 2022, upon first
reading.
Background: Zone District Boundary Amendment to address the zoning of
parcels contained in the Forest Road land swap, Ordinance No. 14, Series
of 2021.
Staff Recommendation: The Planning and Environmental Commission
forwarded a recommendation of approval to the Vail Town Council during its
J anuary 10, 2022 meeting.
8.Adjournment
8.1.Adjournment 8:15 pm (estimate)
Meeting agendas and materials can be acc es s ed prior to meeting day on the Town of Vail webs ite
www.vailgov.com. All town c ouncil meetings will be streamed live by High F ive Ac cess Media and available
for public viewing as the meeting is happening. T he meeting videos are als o posted to High F ive Ac cess Media
website the week following meeting day, www.highfivemedia.org.
P leas e c all 970-479-2136 for additional information. S ign language interpretation is available upon reques t with
48 hour notification dial 711.
February 1, 2022 - Page 4 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Citizen P articipation
AT TAC H ME N TS:
Description
Citizen Participation
February 1, 2022 - Page 5 of 247
From:Tammy Nagel
To:Stephanie Bibbens
Subject:FW: Letter addressing impact of STRs
Date:Monday, January 31, 2022 10:05:05 AM
Attachments:Letter to TOV Council Members.docx
image007.png
Tammy Nagel
Town Clerk
75 S. Frontage Road W.
Vail, Colorado 81657
970.479.2136
vailgov.com
From: jjmyrick@concordeproduction.com <jjmyrick@concordeproduction.com>
Sent: Monday, January 31, 2022 9:53 AM
To: Council Dist List <TownCouncil@vailgov.com>
Subject: Letter addressing impact of STRs
January 31, 2022
The Honorable Mayor Kim Langmaid and Council Members
Town of Vail
Vail, Colorado 81657
Re: Short-term Rental Neighborhood Impact
Dear Mayor Langmaid and Council Members,
Based on the recent Annual Meeting of the Vail Point Townhome Association, I am
February 1, 2022 - Page 6 of 247
writing to address the impact of short-term rentals (STR) upon our Lionsridge Loop
complex and neighborhood, and the overwhelming burden placed on our
homeowner's association.
Losing neighborhood and sense of community when Units turned into STR
business enterprise with over-bookings, too many vehicles, and after-hour noise
disturbances.
Enforcement onus placed on HOA, with no purported benefits. Hot-line system
of reporting violations to TOV is too cumbersome and not effective. No STR
license has been revoked and very few fines issued. How can that be
accurate? TOV's response to the violations that were reported has not resulted
in fines or suspensions.
Burden is placed on the person reporting violation, who is expected to call back
if not resolved.
STR income not benefitting TOV or valley. Many Owners who rent live out of
state. Front Range Renters arrive with coolers and groceries and generate little
local revenue.
People staying in hotels are generating the most income to TOV.
No incentive to encourage long-term rentals. Long-term renters work in
and become an established part of the community.
There should not be a reduced licensing fee for registered Property Managers.
They are benefiting from the rentals and not held financially responsible when
there are violations or risk suspension of any kind. Many of their advertisements
list more than two to a bedroom.
Code and safety are merely based on the STR's owners' word. Hotels are held
to a higher standard. Violations are handled as 'if we don't see it, then it doesn't
exist', and not addressed. We met on December 16th with the TOV STR
Specialist to address concerns when owners convert storage rooms or closets
into "bunk-rooms." There has been no response or repercussions.
Homeowner Associations are limited and held to requirements established by
declarations and rules and regulations when addressing STRs. It would make sense
for the TOV to institute restrictions and enforcement that would benefit the
community, and everyone held to this standard. This would ensure neighborhoods
consisting of families, working people, and part-time owners AND limited
STRs. Neighborhoods have become purely businesses based on certain types of
ownership of STRs.
Respectfully yours,
Jan Myrick, President
Board of Directors and
Vail Point Townhome Association
February 1, 2022 - Page 7 of 247
From:Tammy Nagel
To:Stephanie Bibbens
Subject:FW: public safety
Date:Monday, January 31, 2022 10:07:12 AM
Attachments:image007.png
Tammy Nagel
Town Clerk
75 S. Frontage Road W.
Vail, Colorado 81657
970.479.2136
vailgov.com
From: cbartmd@aol.com <cbartmd@aol.com>
Sent: Monday, January 31, 2022 6:36 AM
To: Council Dist List <TownCouncil@vailgov.com>
Subject: public safety
Hi. My name is ---I have lived in EV for past 7 years and prior to that West Vail for 21 years.
-My comments are with regard to public safety.
-Hello to new members. Your primary responsibility in
your governmental role is to
best ensure the public safety of the community. I believe
the town of Vail has exhibits a "cavalier" attitude toward
public safety and have numerous examples to support
that statement.
February 1, 2022 - Page 8 of 247
The most egregious was the approval of a high density
housing complex functionally adjacent to a 55 y.o. UP
with ZERO safety features. The housing complex was
being designed to house hundreds of people
and intentionally was to have more people than spaces
for their cars, thus exponentially increasing the number
of possible pedestrians in a situation where very few
existed. The UP is 200 yards from where the
development was proposed. The UP is an inescapable
tube for 70ft. and pedestrians and motor vehicles are
admixed with no separation between them. During the
winter months, the UP is even narrower due to
accumulations of snow, ice and slush.
The most egregious was theal of a high density housing
complex functionally adjacent to a 55 y.o. underpass with
ZERO safety approvfeatures, not even a light in the
middle. The housing complex was being designed to
house hundreds and intentionally had more people than
spaces for cars, thus exponentially increasing the
number of possible pedestrians in a situation where very
few pedestrians exist. The underpass is 200 yards from
where the development was proposed and is
inescapable for 70ft. Pedestrians and motor vehicles are
admixed with no separation between them. During winter
months the width is taken up by snow, ice and slush.
The risk of MV/P deaths and injuries is
high in the situation this was approved by
town government. Every risk factor for a
February 1, 2022 - Page 9 of 247
MV/P encounter was present in the above
situation involving an unsafe underpass.
No discussion of the mitigation of any of
these risks were ever seriously discussed.
In the medical field, we identify risks in
order to minimize prevent as many
preventable deaths as possible. ( I am a
pathologist and have been involved with a few hundred
autopsies, including seeing MV/P deaths) The risk and
consequences of a MV/P in that situation
are significant with the possibility of
a crush injury being quite high and that
type of injury has significant morbidity and
mortality. The developer made it clear
that it was NOT in his purview to care
about public safety, It is town
council's responsibility to do so.
Recently, the town has experienced a MV/P fatality, I believe there may be some increased awareness
on the subject. In contrasthe LH parking structure is a modern
building, specifically designed to prevent what happened
from happening, yet a death occurred. It says that even
in the best of circumstances the risk of a MV/P encounter
is NOT zero. The type of injury in that instance was most
likely similar to which would occur under the UP, being
that speed in those instances is not a factor, but yet a
February 1, 2022 - Page 10 of 247
fatality occurred. The accident also demonstrated the
significant consequences of an injury that had many of
the hallmarks of a crush injury.
Another example of a cavalier attitude to public safety is
parking on the frontage road. What is the risk of MV/P
encounter there? High! and risk of significant
consequences incurred by being hit by a bus or van is
high. I say that on January 22 the chances of a MV/P
encounter was 100%. I and others met a young man who
told me he had been hit by bus on the frontage road
earlier that day near Ford Park. He told us he did not
want to file a police report at that time, because he did
not want to get the bus driver in trouble, so IDK if the
encounter was made known to you. Anyway, the young
man was struck in left thigh and did not fall and go under
the bus and severe consequences were not seen. The
odds are not in your favor to be so lucky next time.
BTW- that day was sunny with mostly dry roads.
Another example of a cavalier approach to safety
concerns also involves EV. One yr ago, the town placed
20 signs meant for preschoolers, around a pond in
Bighorn Park. The highest incidence of drowning deaths
occurs in preschoolers. It always has been that group
and most likely will remain that group for obvious
reasons. This project was not evaluated through a lens
of public safety.
Two of my examples have involved EV (the UP and
Bighorn pond ) Uninformed decisions could be avoided
by actually "getting to know the location" If you don't --
February 1, 2022 - Page 11 of 247
live, work, raise kids, walk dogs, recreate etc in the area,
then you have no game, no nuance and poor decisions
are made. If anyone had come to experience the
dangers of that UP in the winter first hand, more
attention to safety concerns would be obvious. If
someone had been more familiar with the park, it would
be obvious the park was designed to keep
kids separate from the pond, not attempt
to entice them to water.
In summary, I am advocating for
1. all developments and projects be evaluated through
the lens of what is safe for pedestrians, bicyclists motor
vehicles and emergency vehicles. It is your primary
responsibility to do so.
2. "To get to know a location'. I see a monomorphous
group with little diversity and no one to represent EV. I
believe this requires more "homework" on your part with
actual communication with those who have the nuance
to know what you may not and hopefully more site visits
to help understand.
February 1, 2022 - Page 12 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: J anuary 4, 2022 Town Council Meeting Minutes
AT TAC H ME N TS:
Description
January 4, 2022 Town Council Meeting Minutes
February 1, 2022 - Page 13 of 247
Town Council Meeting Minutes of January 4, 2022 Page 1
Vail Town Council Meeting Minutes
Tuesday, January 4, 2022
6:00 P.M.
Vail Town Council Chambers
The regular meeting of the Vail Town Council was called to order at approximately 6:00 P.M. by
Mayor Chapin.
Members present: Kim Langmaid, Mayor
Travis Coggin, Mayor Pro Tem
Barry Davis
Kevin Foley
Jen Mason
Pete Seibert
Jonathan Staufer
Staff members present: Scott Robson, Town Manager
Patty McKenny, Assistant Town Manager
Matt Mire, Town Attorney
Tammy Nagel, Town Clerk
1. Citizen Participation
There was none.
2. Consent Agenda
2.1. December 7, 2021 Town Council Meeting Minutes
Foley made a motion to approve the December 7, 2021 meeting minutes; Coggin seconded the
motion passed (7-0).
2.2. December 21, 2021 Town Council Meeting Minutes
Foley made a motion to approve the December 21, 2021 meeting minutes; Staufer seconded
the motion passed (7-0).
2.3. Resolution No. 1, Series of 2022 A Resolution Adopting the Town's Website as the
Town's Posting Location
Action Requested of Council: Approve, approve with modifications or deny Resolution No. 1,
Series of 2022
Background: C.R.S. Section 24-6-402(2)(III), a local public body shall be deemed to have given
full and timely notice of a public meeting if the local public body posts the notice, with specific
agenda information if available, no less than twenty-four hours prior to the holding of the
meeting on a public website of the local public body. The notice must be accessible at no
charge to the public. The local public body shall, to the extent feasible, make the notices
February 1, 2022 - Page 14 of 247
Town Council Meeting Minutes of January 4, 2022 Page 2
searchable by type of meeting, date of meeting, time of meeting, agenda contents, and any
other category deemed appropriate by the local public body.
Staff Recommendation: Approve Resolution No. 1, Series of 2022
Coggin made a motion to approve Resolution No. 1, Series of 2022; Foley seconded the motion
passed (7-0).
3. Presentations / Discussion
3.1. SAFER grant program and a potential grant application.
Presenter(s): Mark Novak, Fire Chief
Action Requested of Council: Provide direction to staff.
Background: The application period for the Staffing for Adequate Fire and Emergency
Response (SAFER) grant is currently open. Vail Fire and Emergency Services will provide an
update on the SAFER grant program and a potential grant application.
Staff Recommendation: Direct staff to submit an application for the 2021 SAFER grant.
Novak spoke to council about the purpose of the SAFER grant and the reasons he would like
council to authorize the submittal of the grant application. The grant would assist in obtaining
compliance with NFPA 171-Standard for the organization. Novak noted fire personnel were
normally the first responders to emergency calls and currently the Vail Fire Emergency Services
does not meet the NFPA 1710 minimum standard of 4 persons per engine company. The
proposed SAFER grant funding was approximately $2.1 million dollars which would fund the
salary and benefits for 6 new positions (2 Firefighter-Paramedics per shift) for a 3-year period.
Novak stated a firefighter/paramedic model was used in many other communities and would not
duplicate services that are currently being provided by Eagle County Paramedic Services.
Council shared they had received a public comment letter from Eagle County Paramedic
Services expressing concerns about the firefighter/paramedic staffing model that was being
proposed.
Public comment was called.
Jim Bradford, Eagle County Paramedic Services, stated the district supported the Fire
Department's SAFER grant application for Firefighters/EMTs but not Firefighters/paramedics
due to training concerns.
Will Dunn, Eagle County Paramedic Services, expressed concerns about the Fire Department's
ability to provide top-line paramedic skills.
Amy Gnojek, Eagle County Paramedic Services, requested council table the item so there could
be discussion health care.
Public comment was closed.
February 1, 2022 - Page 15 of 247
Town Council Meeting Minutes of January 4, 2022 Page 3
Davis inquired if a paramedic would be able to maintain their certification if they were not
working primarily on an ambulance. Novak stated the paramedics would work closely with the
ambulance district; attend certification classes and possible rotations at the hospital.
Staufer asked what the estimated time reduction would be with a paramedic on the fire engine.
Novak stated it would be hard to give an exact amount of time, but on Vail Pass the time would
be notable.
Staufer asked if the town would be able to support this service after the grant expired. Robson
stated yes if the council desired to continue with the staffing.
Foley inquired if current employees would be allowed to get their paramedic license and work at
a higher capacity in the fire department. Novak confirmed there were some employees who
would like to seek their paramedic’s certificate.
Coggin supports moving forward with the application but felt it should be for EMTs rather than
paramedics.
Mason agreed with Coggin.
Langmaid stated she was leaning more towards paramedic staffing and hoped the Ambulance
District and Town of Vail Fire would work together to strengthen emergency response.
Seibert expressed support for paramedics on the firetrucks. The higher-level training was going
to be beneficial.
Staufer made a motion to direct staff to move forward with submitting the SAFER grant with the
higher level of service of paramedics; Foley seconded the motion passed (5-2* Coggin and
Mason opposed).
3.2. Timber Ridge Village Apartments Redevelopment Discussion
Presenter(s): George Ruther, Housing Director
Action Requested of Council: Engage in the discussion and provide any initial feedback on the
draft project goals and objectives, the public/private partnership approach, and the actions
identified in the proposed redevelopment timeline.
Background: The Vail Town Council has stated its preference to initiate a planning process for
the pending redevelopment of the Timber Ridge Village Apartments. To that point, on July 2,
2021 during a Town Council Budget Retreat Worksession, instruction was given to bring forward
recommendations for a planning process for the Council’s consideration and further instruction.
Staff Recommendation: Please refer to Section 4 of the attached memorandum.
Ruther provided an overview of his memorandum with council that included draft redevelopment
goals and objectives, redevelopment timelines and public/private partnership approaches
regarding the redevelopment potential of the Timber Ridge Village Apartments.
February 1, 2022 - Page 16 of 247
Town Council Meeting Minutes of January 4, 2022 Page 4
Council stated they felt comfortable with the goals and objectives outlined in the memorandum.
Council did state they would like the study to include mobility needs.
Council members discussed the pros and cons of sole sourcing a public/private partnership with
Triumph Development vs. issuing an RFQ/RFP.
Seibert felt comfortable moving forward with sole sourcing the project to Triumph Development
and felt there was little to gain going through an RFP/RFQ process.
Coggin agreed with Seibert’s remarks and felt time was a factor in moving forward with the
redevelopment.
Kathleen Halloran, Finance Director, shared staff would be presenting a more in-depth
presentation regarding the topic of RFQ/RFP and sole source at the next study.
Mire clarified the council was under no contractual obligation to work with Triumph Development
on redevelopment of Timber Ridge.
Bobby Lipnick, CO-Chair of Eagle County Housing Task Force, felt now was the time to get
things done and encouraged council to move forward with sole sourcing with Triumph
Development.
Council agreed to wait until the next meeting after they heard more from Halloran.
Council felt comfortable with the timing of construction beginning Sept 2023 with homes ready
for occupancy by Nov. 1, 2025
Council stated they looked forward to hearing more from staff at the next two meetings.
4. Action Items
4.1. 2022 Ellefson Park Turf Reduction Project Update
Presenter(s): Todd Oppenheimer, Capital Project Manager/Landscape Architect
Action Requested of Council: Direction from Council to proceed with final design, DRB approval
and construction documents for the Ellefson Park Turf Reduction Project.
Background: In 2019 the Town Council approved a pilot project intended to permanently reduce
irrigated turfgrass in the Town’s parks and landscape areas. The Buffehr Creek pilot project
was completed in August 2019 and has been successful. In 2021 Staff began researching and
implementing small test plots of plant materials to be used as lawn substitutes that require less
irrigation. The test plots are very much a work in progress for which the results will be
presented later in the year. The second significant turfgrass reduction project at Ellefson Park,
2485 Garmisch Drive, is in the RETT budget for 2022.
Staff Recommendation: Approve the preliminary design concept for the Ellefson Park Turf
Reduction Project.
February 1, 2022 - Page 17 of 247
Town Council Meeting Minutes of January 4, 2022 Page 5
Oppenheimer provided an update on the 2022 Ellefson Park turfgrass reduction project. The
Buffehr Creek pilot project was completed in August 2019 and included a 25% reduction in
the amount of irrigated turfgrass in the park. The replacement of irrigated turfgrass with native
grasses and shrubs at Buffehr Creek Park had been very successful. The change resulted in a
25% reduction in water which was consistent with the amount of turf grass removed. The
Ellefson Park Turf Grass Reduction Project was scheduled for spring 2022. The project would
replace approximately 53% of the existing turf grass in the park with native grasses and shrubs.
Oppenheimer estimated the project may reduce the water consumption at Ellefson Park by over
176,000 gallons each year.
Council asked staff to provide plenty of opportunity for community engagements.
Staufer made a motion to proceed with final design; mason seconded the motion passed (7-0).
4.2. Parking Access Revenue Control System Project Contract Award to Fisher
Parking & Security, Inc. with the technology partner of TIBA Parking Systems
Presenter(s): Stephanie Kashiwa, Parking Operations Manager and Greg Hall. Director of
Public Works and Transportation
Action Requested of Council: Authorize the Town Manager to enter into an agreement with
Fisher Parking & Security, Inc. with the technology partner of TIBA Parking Systems for the
Parking Access Revenue Control System project.
Background: The parking access and revenue control system was approved within the 2021
budget process. This project includes removal of our current SKIDATA hardware and software,
installation of TIBA hardware and software, as well as integrations with third parties. The
system will provide us with solutions for transient parkers, credential access, online pass sales,
mobile payments, data collection and analysis, event parking, and parking mobility and
information.
Staff Recommendation: Authorize the Town Manager to enter into an agreement with Fisher
Parking & Security, Inc. for the Parking Access Revenue Control System in the amount of, and
not to exceed, $980,500. The 2023 budget will include $61,500 for the software as a service
solutions.
Kashiwa provided a brief overview of the RFP process and the reasoning for staff’s selection of
the selected vendor. A request for proposals was released on October 15, 2021 with proposals
due on November 1st, 2021. Seven proposals were received with four finalists selected for
Interviews. Fisher Parking Technology and Security, Inc. was the selected vendor. Kashiwa
stated this vendor came in within budget while providing solutions and options to the town’s
parking and mobility operations. Additionally, they were able to customize their proposal to fit
what our interview panel deemed necessary and gave further options to improve internal and
external experience with the PARCS.
Council asked when the system would be implemented and if the program would give more in
depth information of who was using the parking structures. Kashiwa stated this spring the
hardware would be installed and the program would be able to provide for online pass sales,
mobile payments, data collection and analysis, event parking, parking mobility and more..
February 1, 2022 - Page 18 of 247
Town Council Meeting Minutes of January 4, 2022 Page 6
There was no public comment.
Foley made a motion to authorize the Town Manager to enter into an agreement with Fisher
Parking & Security Inc in an amount not to exceed $980,500; Coggin seconded the motion
passed (7-0).
5. Town Manager Report (10 min)
5.1. Public Health Updates
Robson noted a successful holiday season during a time of COVID and staffing shortages.
COVID infections continued to be at a high rate in Eagle, Pitkin and Summit counties. Severity
of infections was lower than a year ago. Vaccinations and boosters were highly recommended.
6. DRB / PEC Updates (5 min.)
6.1. DRB / PEC Update
December 27, 2021 PEC Meeting Cancelled
Presenter(s): Jonathan Spence, Planning Manager
There were no council comments.
7. Information Update
7.1. December Revenue Update
8. Matters from Mayor, Council and Committee Reports (10 min.)
Seibert noted that COVID, crowds and snow combined to make the holiday season challenging.
He thanked everyone for doing a great job.
Foley agreed the response from front line and town workers was amazing during the holidays.
He thanked everyone for pitching in. He also suggested increased parking enforcement at East
Lionshead Circle and asked that shuttle drivers slow down.
Davis was looking forward to Friday's Ski/Ride with the elected officials on Vail Mountain. He
also clarified that "out of town" sales tax income comes largely from internet sales.
Mason commended everyone for pitching in during the holidays. She suggested the short-term
parking area on top of the Transportation Center be redesigned. She also noted the town was at
capacity and needed to address how to slow things down.
Coggin thanked the "backbone of the community" for their hard work over the last few weeks.
Staufer noted an article in the Colorado Sun about Vail Resorts' staffing and management
challenges. He stated the town and community must review the efforts to provide the best skiing
experience possible to protect Vail's reputation.
February 1, 2022 - Page 19 of 247
Town Council Meeting Minutes of January 4, 2022 Page 7
Langmaid thanked Vail's front-line workers for their hard work. She noted: 2021 Year in Review
had been posted to the town's website, Ski/Ride with elected officials at 10am Friday, she would
like to see more emphasis on destination management rather than destination marketing.
Langmaid suggested the kicking off of the Destination Stewardship Plan should include a brief
overview of the Mountain IDEA standard included in Vail's Sustainable Destination certification
as well as carrying capacity.
8.1. Vail Trailblazer Award Update
Presenter(s): Patty McKenny, Assistant Town Manager
Action Requested of Council: Confirm two elected officials to serve on selection committee for
naming the next trailblazer award recipient.
Background: Select Committee to Name the Award Recipient/s
Council appointed Langmaid and Seibert to serve on the selection committee for selecting the
next trailblazer award recipient.
There being no further business to come before the council, Foley moved to adjourn the
meeting; Coggin seconded the motion which passed (7-0) and the meeting adjourned at 8:44
p.m.
Respectfully Submitted,
Attest: __________________________________
Kim Langmaid, Mayor
___________________________________
Tammy Nagel, Town Clerk
February 1, 2022 - Page 20 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: J anuary 18, 2022 Town Council Meeting Minutes
AT TAC H ME N TS:
Description
January 18, 2022 Town Council Meeting Minutes
February 1, 2022 - Page 21 of 247
Town Council Meeting Minutes of January 18, 2022 Page 1
Vail Town Council Meeting Minutes
Tuesday, January 18, 2022
6:00 P.M.
Vail Town Council Chambers
The regular meeting of the Vail Town Council was called to order at approximately 6:00 P.M. by
Mayor Chapin.
Members present: Kim Langmaid, Mayor
Travis Coggin, Mayor Pro Tem
Barry Davis
Kevin Foley
Jen Mason
Pete Seibert
Jonathan Staufer
Staff members present: Scott Robson, Town Manager
Patty McKenny, Assistant Town Manager
Matt Mire, Town Attorney
Tammy Nagel, Town Clerk
1. Citizen Participation
Stephen Connolly, Vail resident, described his skiing experience the past Monday and noted the
criticism of Vail Resorts that he's seen on social media. Additionally, he stated there were no
crowds on the mountain, yet there was parking on the frontage road.
John Rediker, Vail resident, noted the council’s agenda for executive session earlier today
included a discussion of Vail Resort's EverVail project. Rediker encouraged council to hold Vail
Resorts accountable for locals housing.
2. Proclamations
2.1. Proclamation No. 1, Series of 2022, One Book One Valley 2022
Presenter(s): Kim Langmaid, Mayor
Action Requested of Council: Approve Proclamation No. 1, Series 2022.
Background: The book “Tallgrass” by Sandra Dallas was published in 2007 won the Spur Award
for Best Western Short Novel (2008), is a WILLA Literary Award Nominee for Historical Fiction
(Finalist) (2008), and a Missouri Gateway Readers Award Nominee (2010). “Tallgrass”, part
thriller, part historical novel, is a riveting exploration of the darkest—and best—parts of the
human heart, and is based on Camp Amache National Historic Landmark – a World War II
Japanese relocation center near Granada, Colorado
Each council member took turns reading Proclamation No. 1, Series of 2022 into the record.
3. Consent Agenda
February 1, 2022 - Page 22 of 247
Town Council Meeting Minutes of January 18, 2022 Page 2
3.1. Contract Award with US Digital Designs for Station Alerting Equipment
Action Requested of Council: Authorize the Town Manager to enter into an agreement with US
Digital Designs in a form approved by the Town Attorney not to exceed $129,716.
Background: The 2022 budget allocated $230,000 for the installation of station alerting systems
in all three fire stations. The Phoenix G2 Station Alerting System by US Digital Design (USDD)
has been selected following an evaluation of several station alerting systems. The contract with
USDD will be in an amount not to exceed $129,716. The remainder of the budgeted funds have
been allocated for installation of the station alerting system and necessary upgrades in the
dispatch center.
Staff Recommendation: Authorize the Town Manager to enter into an agreement, in a form
approved by the Town Attorney, to procure station alerting equipment, in an amount not to
exceed $129,716.
Coggin made a motion to authorize the town manager to enter into an agreement with US
Digital Designs in an amount not to exceed $129,716.00; Foley seconded the motion passed (7-
0).
3.2. Resolution No. 2, Series 2022, a Resolution Approving a Law Enforcement Recruit
Training Agreement between the Town of Vail and the City of Lakewood
Action Requested of Council: Approve, approve with amendments or deny Resolution No. 2,
Series 2022.
Background: The IGA between the Town of Vail and The Jefferson County Regional Combined
Police Academy is an agreement that allows applicants hired by the TOV PD to attend the
academy that Jefferson County administers. This academy certifies recruits to become certified
Police Officers through the Colorado Peace Officers Standards and Training (POST) to enable
them to work as certified officers in the State of Colorado. The cost per police recruit to attend
this academy is $7,000. Starting on January 19th, VPD will have two recruits attending this
academy to earn their POST certification and work for the TOV PD as certified police officer,
this agreement is a five (5) year agreement between the TOV the Combined Regional
Academy, so any recruits that we may send to this academy over the next five (5) years are
covered under this IGA.
Staff Recommendation: Approve, approve with amendments or deny Resolution No. 2, Series
2022.
Coggin made a motion to approve Resolution No. 2, Series of 2022; Staufer seconded the
motion passed (7-0).
4. Town Manager Report
4.1. Public Health Updates
February 1, 2022 - Page 23 of 247
Town Council Meeting Minutes of January 18, 2022 Page 3
Robson stated COVD cases were coming down after spiking, countywide indoor mask mandate
had expired effective Jan. 17, but masks would continue to be required inside TOV public
buildings.
5. Presentations / Discussion
5.1. Short Term Rental Study-Part 1
Presenter(s): Andrew Knudtsen, Economic & Planning Systems Inc; Chris Cares, RRC &
Associates; Alex Jakubiec, Town of Vail Revenue Manager
Action Requested of Council: Please provide feedback to staff regarding the first phase of short-
term rental study.
Background: The purpose of this memorandum is to summarize the information gathered by
RRC Associates and Economic & Planning Systems Inc. (EPS) in the first phase of a
comprehensive study of the Vail short-term rental (STR) market and provide an opportunity for
Council to consider current and future regulations of STRs.
Staff Recommendation: Please provide feedback to staff regarding the first phase of short-term
rental study.
Jakubiec provided council an overview of the town’s current short term rental process and
requirements. In 2017 Vail had 2,352 STRs on record compared to an estimated 2,583
in 2021. The STR registration fees of $5 and $10 for professionally managed STRs, and $150
for unmanaged units are lower than many of the fees charged in other mountain resort
communities. Jakubiec stated revenue from these fees had averaged $76,868 annually over the
last three years and were well below the cost of labor and software dedicated to monitoring and
enforcing STR regulations. Vail did not restrict the location or quantity of STRs within the
community through zoning or other means. Registrations are obtained via an online application
and notarized affidavit of the owner or property manager. Jakubiec shared the town utilized a
third-party, 24/7 hotline to direct incoming complaints to representatives of each property.
Complaints received from the public are relatively few, with a total of 62 received in 2021. Of
those complaints only 21 were found to be actual violations of the town code. In 2021, 25 STR
fines were issued for a total of $14,500. Jakubiec said violations of the STR code are
punishable by escalating fines starting at $500. If a property received a 4th violation in a 12-
month period, their STR registration was suspended for 2 years. To date, no STR unit has
incurred a suspension.
Knudtsen and Cares provided an overview of the data they have collected to date. The STR
study indicated the Town of Vail had approximately 7,359 residential units within town limits,
with an estimated 2,583 units used as STRs. Approximately 28% of the housing stock was listed
as a primary residence, which has declined slightly from 29% in 2017. Sales tax revenue from
STRs had increased 25.9% from 2017 to 2020. It was estimated that the average STR in town
will have earned $34,922 in revenue in 2021. Currently the town used a two-tier fee schedule
dependent on location for licensing businesses. Resort adjacent areas which can handle higher
densities and intensity of usages are defined as “Zone 1”. These areas included the south side
of I-70, between Cascade Village to the west and Manor Vail to the east. All other areas
are defined as “Zone 2”. The study had utilized those geographic boundaries to help
characterize STR properties that were more likely to take away from the available long-term
February 1, 2022 - Page 24 of 247
Town Council Meeting Minutes of January 18, 2022 Page 4
housing stock. It was indicated STRs located in Zone 2 are considered more likely to impact
long-term housing, based on property prices and density.
Public comment was called.
Stephen Connolly, Vail resident, raised a number of rhetorical questions about the SRT study
including why time shares don't apply.
Public comment was called.
Council requested staff gather additional data for the study, including a breakout of the number
of STRs in each neighborhood. They stated they looked forward to the presentation of part 2 of
the study at a future meeting.
6. Action Items
6.1. Timber Ridge Redevelopment process.
Presenter(s): Scott Robson, Town Manager and Kathleen Halloran Finance Director
Action Requested of Council: Formal action with a vote on process for selecting a developer
(RFQ or Sole Source).
Background: Please see attached memorandum.
Staff Recommendation: Please provide a formal action with justification for the process of
selecting a developer for the redevelopment of Timber Ridge Apartments.
Halloran explained since council had prioritized the redevelopment of Timber Ridge and had
expressed an interest in negotiating a public/private partnership with Triumph Development
West, LLC to collaborate on the redevelopment of Timber Ridge Village Apartments. To do so,
based on the Town’s adopted purchasing policies, direction provided within Colorado State
Statues and as advised by the town’s external auditors McMahan and Associates, the council
would need to discuss, justify the “why” and formally vote on a sole-source selection of Triumph
Development West, LLC for development services. Halloran explained the between an RFP and
RFQ. Stating one was an involved financial proposal while the other outlines qualifications.
Public comment was called.
John Rediker, Vail resident, sated the town was obligated to issue a RFQ rather than sole
source with Triumph. He felt it would result in a better project and save the town money.
Michael O'Connor, Triumph Development representative, explained the history of town’s
development partnerships that had transpired in building the Chamonix neighborhood and The
Residences at Main Vail. He'd like to see the partnership continue with Timber Ridge.
Steve Lindstrom, chair of the Vail Housing Authority, reminded council the history of previous
RFP/RFQ submittals to redevelop the east side of Timber Ridge and the inability to enter into a
development agreement. He encouraged council to move forward with sole sourcing with
Triumph Development.
February 1, 2022 - Page 25 of 247
Town Council Meeting Minutes of January 18, 2022 Page 5
Stephen Connolly, Vail resident, echoed Lindstrom and suggested moving forward with Triumph
Development as a sole source partner.
Public comment was closed.
Coggin felt Triumph Development was a solid developer that was more than qualified to develop
Timber Ridge Apartments and had proven to work with the town’s desires and needs.
Foley agreed Triumph Development had been good partners on past projects but felt for
transparency the town should issue an RFQ.
Langmaid agreed with Coggin. She stated offering the redevelopment of Timber Ridge
Apartments was part of an understanding during the negotiations of the development of Booth
Heights. She also acknowledged there was no legal obligations to sole source the Timber Ridge
project. Additionally, she shared she had heard from some Vail residents that they would like a
more transparent process.
Seibert was more concerned about timing and the delay of starting the project.
Staufer asked if there were any other developers interested in the project and what was the time
restraints on an RFQ process. Robson stated there were a couple of other developers
interested in the project and the process would take about 2 weeks.
Staufer did not agree single sourcing a $70M project and felt it would be irresponsible to not
look at what else is out there. The timeline was not an issue with the timeline council had seen
at a previous meeting.
Mason reminded council there was only one developer, Triumph Development, who wanted to
work with the town on the development of Chamonix. At this time, she was supportive of sole
sourcing with Triumph Development.
Davis was concerned with the timeline. Robson reiterated the process would be wrapped up in
2 weeks to allow council to make a final decision during the second meeting in February.
Coggin made a motion to move forward with sole sourcing the Timber Ridge project for the
justified comments made during this meeting; Seibert seconded the motion passed (5-2* Foley
and Staufer opposed).
7. Matters from Mayor, Council and Committee Reports (continued from the
afternoon agenda)
Foley asked about a creation of an endowment fund that was suggested at a previous meeting.
He also asked if there was support from other council members to review changes to the town's
idling ordinance. Additionally, Foley mentioned maintenance concerns at the pedestrian bridge
and inquired about a trail project cost-share with Vail Resorts.
Davis shared he was excited to attend openings of Eaton Haus in Beaver Creek and Legacy
Hut in Vail. He also shared his experience in volunteering at Red Sandstone Elementary School
and encouraged others to consider doing the same.
February 1, 2022 - Page 26 of 247
Town Council Meeting Minutes of January 18, 2022 Page 6
Seibert noted skiing was good and the mountain was in great shape. Pass restrictions on
Saturday eased crowding.
Staufer inquired about snowmelt systems along West Meadow Drive.
Coggin inquired about the status of housing rentals at Altus. He also thanked everyone for
getting through the holiday season and working to get terrain open on the mountain.
Mason noted last Friday's Legacy Parade was awesome. She shared she had attended the
Legacy Hut opening today and thanked Vail Resorts for its emphasis on Vail's history. She also
thanked front line workers for great guest service on and off the mountain.
Langmaid thanked council members for their thorough meeting preparation and thoughtful
participation.
There being no further business to come before the council, Foley moved to adjourn the
meeting; Staufer seconded the motion which passed (7-0) and the meeting adjourned at 8:28
p.m.
Respectfully Submitted,
Attest: __________________________________
Kim Langmaid, Mayor
___________________________________
Tammy Nagel, Town Clerk
February 1, 2022 - Page 27 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Resolution No. 3, Series 2022: A Resolution Authorizing a Negotiated Contract
with Triumph Development West, L L C for the Redevelopment of Timber Ridge Village
A partments, P ursuant to Section 2-3-5 of the Vail Town Code.
B AC K G RO UND: This resolution serves to formalize Town Council's vote on J anuary 18 to
move forward with negotiating the future redevelopment of Timber Ridge Apartments with a single-
sourced developer as the preferred approach to issuing a Request for Qualifications from multiple
developers.
S TAF F RE C O M M E ND AT IO N: A pprove, approve with amendments or deny Resolution No. 3,
S eries 2022
AT TAC H ME N TS:
Description
res 3
February 1, 2022 - Page 28 of 247
RESOLUTION NO. 3
Series of 2022
A RESOLUTION AUTHORIZING A NEGOTIATED CONTRACT WITH TRIUMPH
DEVELOPMENT WEST, LLC FOR THE REDEVELOPMENT OF THE TIMBER RIDGE
VILLAGE APARTMENTS, PURSUANT TO SECTION 2-3-5 OF THE VAIL TOWN CODE
WHEREAS, the Town Council (the “Council”) has prioritized the redevelopment of
the Timber Ridge Village Apartments and has expressed an interest in negotiating an
agreement with Triumph Development West, LLC (“Triumph”) to collaborate on the
redevelopment of the Timber Ridge Village Apartments (the “Redevelopment”);
WHEREAS, in order to negotiate and potentially award a negotiated contract for
the Redevelopment, instead of proceeding with a competitive bidding process, Section 2-
3-5 of the Vail Town Code (the “Code”) requires Council approval;
WHEREAS, at the regular meeting of the Council on January 18, 2022, the Council
was further advised that, based upon audit requirements, the Council would need to list
justifications for proceeding with a sole-sourced negotiated contract with Triumph and
provide necessary documentation of such decision;
WHEREAS, at the regular meeting of the Council on January 18, 2022, the Council
provided a number of justifications to proceed with a negotiated contract with Triumph,
including Triumph’s unique qualifications, timing, the potential for delay, the Town’s
positive and successful experience with Triumph on similar projects, the Town’s ability to
stop and reassess if negotiations with Triumph are unsuccessful, maintaining momentum
on the project and the need to get housing constructed as soon as possible, noting that
‘time is our biggest enemy’;
WHEREAS, the Council subsequently voted to approve proceeding with a
negotiated contract with Triumph; and
WHEREAS, this resolution memorializes the above-referenced Council approval.
NOW THEREFORE, BE IT RESOLVED BY THE TOWN COUNCIL OF THE
TOWN OF VAIL, COLORADO THAT:
Section 1. Pursuant to Section 2-3-5 of the Code the Council hereby approves
proceeding with a negotiated contract with Triumph for the Redevelopment.
Section 2. This Resolution shall take effect immediately upon its passage.
February 1, 2022 - Page 29 of 247
INTRODUCED, PASSED AND ADOPTED at a regular meeting of the Town
Council of the Town of Vail held this 1st day of February 2021.
_________________________
Kim Langmaid, Town Mayor
ATTEST:
_____________________________
Tammy Nagel, Town Clerk
February 1, 2022 - Page 30 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Contract Award to B etter Destinations, L L C for a Destination Stewardship Plan
B AC K G RO UND: The Destination Stewardship Plan Request for P roposals (R F P ) was
published in November 2021 to meet the requirement for Vail's certification as a top 100
S ustainable Destination. Several proposals were submitted and vetted by a staff selection
committee and group of Vendors was chosen for their exceptional experience in tourism, global
sustainability, community engagement and alignment and values based marketing.
S TAF F RE C O M M E ND AT IO N: A uthorize the Town Manager to enter into an agreement, in a
form approved by the Town A ttorney, with Better Destinations, L L C to provide professional
services for the development of a Destination Stewardship Plan in the amount not to exceed
$169,500.
AT TAC H ME N TS:
Description
Memo
Revised Vail Destination Stewardship Budget - 12-30-21
February 1, 2022 - Page 31 of 247
To: Vail Town Council
From: Economic Development Department
Date: 2/1/2022
Subject: Destination Stewardship Plan
I. PURPOSE
The purpose of this memorandum is to provide a recommendation to move forward with
a Professional Services Agreement (PSA) to develop a Destination Stewardship Plan
for the Town of Vail.
II. BACKGROUND
As part of Vail’s designation as a top 100 Sustainable Destination by Green
Destinations, and as a Mountain IDEAL certified sustainable destination, recognized by
the Global Sustainable Tourism Council, the Town of Vail is required to develop a
Destination Stewardship Plan (DSP) by the end of 2022. The DSP is defined in the
Mountain IDEAL standard as “an up-to-date multiyear destination stewardship strategy
and action plan to guide planning, development and stewardship of tourism and
recreation activities.” The criteria require that the plan be based on the major tenants of
sustainable tourism management practices, incorporating socio-economic sustainability,
as well as cultural and environmental sustainability, and an assessment of
environmental issues and risks. Each of these will integrate into and inform the unified
vision for tourism in Vail.
The Destination Stewardship Plan Request for Proposals (RFP) was published in
November 2021 and three proposals were considered for this important work. The
selection committee was comprised of the town manager, the environmental
sustainability director, and the director of economic development. Criteria for selection
included global sustainable tourism expertise, mountain resort experience, values-
based marketing, and the ability to take Vail’s position as a sustainable destination to
the next level. Following several meetings with each of the two finalist group members,
the committee selected the proposal submitted by the combined team comprising Better
Destinations LLC, MMGY NextFactor and The Travel Foundation (Attachment A)
The group was chosen due to the following key skills and experience:
Proven Experience in Destination Management Planning:
February 1, 2022 - Page 32 of 247
Town of Vail Page 2
• MMGY NextFactor has delivered insights and strategies for more than 250 global
destinations, including Breckenridge’s Destination Management Plan.
• Better Destinations Founder Cathy Ritter co-led and co-wrote the Colorado
Tourism Roadmap, now widely recognized as one of the first destination
management plans in the U.S.
• The Travel Foundation’s seminal report, “Destinations at Risk: The Invisible
Burden of Tourism,” is inspiring destinations to account more holistically for the
costs and benefits of tourism.
Global Thought Leadership in Destination Stewardship:
• MMGY NextFactor recently completed the DestinationNEXT 2021 Futures Study,
which tapped insights from 500+ global destinations to identify transformational
opportunities and key trends and strategies for Destination Marketing
Organizations.
• Better Destinations Founder Cathy Ritter’s contribution to “Overtourism: Lessons
for a Better Future” (Island Press, 2021) shared insights into the making of the
“Are You Colo-Ready?” Destination Stewardship Plan, widely credited for
launching a national sustainable tourism movement.
Extensive Experience Facilitating Multi-Stakeholder Consultation Processes:
• MMGY NextFactor offers proven facilitation strategies to build alignment and
generate recommendations with support of key industry stakeholders, community
leaders and residents.
• Collectively, the team has managed and conducted hundreds of sensitive
consultation and engagement processes, at times uniting divided communities
around common long-term goals.
Unmatched expertise in sustainable tourism and destination stewardship:
• As a founding member and Chair of the Future of Tourism Coalition, The Travel
Foundation is a global leader in identifying strategies to address the impacts of
tourism on communities, environment and resources. With deep experience and
understanding of how tourism works -- whether in private companies, in
communities or in policy – the organization is skilled in finding root causes and
issues and then offering practical solutions to solve them and drive benefits.
CEO Jeremy Sampson is well-acquainted with Vail’s past sustainability work,
having collaborated in developing its Actively Green program in a prior role with
Sustainable Travel International.
The selection committee believes that the combination of Better Destinations, MMGY
NextFactor and the Travel Foundation will provide the highest level of expertise and
experience to guide the development of Vail’s Destination Stewardship Plan.
The project is scheduled to kick off with a meeting in early February. The second phase
of the project is focused on community engagement. Beginning in March, this phase will
include 20 one-on-one consultation meetings, 10-12 focus groups, and three visioning
workshops for community engagement.
February 1, 2022 - Page 33 of 247
Town of Vail Page 3
III. PROJECT FUNDING
The plan comprises the original budget of $156,000 and the Optimizing Value
Framework $13,500 as outlined in the attached proposal (Attachment A). The revised
budget is included in Attachment B. By including the Optimizing Value Framework, Vail
will be among the first destinations globally to prototype a proprietary concept that
provides a methodical approach to visualizing the components of a balanced tourism
economy, mapping the various benefits and drawbacks. Stakeholders will prioritize key
indicators of success based on a shared vision for a tourism economy that delivers true
value and net positive benefits for Vail.
The total cost of the development of the plan is $169,500 and will be funded from two
budget accounts as follows:
Vail Local Marketing District $ 100,000
Destination Stewardship Plan $ 69,500
IV. STAFF RECOMMENDATION
Staff recommends the Vail Town Council authorize the Town Manager to enter into an
agreement, in a form approved by the Town Attorney, with Better Destinations, LLC to
provide professional services for the development of a Destination Stewardship Plan in
an amount not to exceed $169,500.
February 1, 2022 - Page 34 of 247
1 COMPANY OVERVIEWS & EXPERTISENovember 19, 2021
Destination Stewardship Plan Proposal
Guided by principles of sustainability to support economic
prosperity and quality of life in a beloved global destination
Please consider the environment before printing this document
town of vail, colorado
February 1, 2022 - Page 35 of 247
Dear Mia,
Thank you for this opportunity to submit our proposal for a Destination Stewardship Plan for
the Town of Vail, Colorado.
Your RFP makes it clear. You are seeking a best-in-class strategy, guided by principles of
sustainability, to create a shared vision. Your goal is to create a lasting framework for a
thriving tourism and recreation-based economy that supports quality of life and quality of
place for all of those who care about Vail. By framing this work as a Destination Stewardship
Plan, you are signalling a forward-thinking commitment to a holistic planning approach that
engages your entire community in addressing challenges and maximizing your considerable
opportunities.
In response to your request, we have assembled a first-time partnership among three leading
tourism organizations -- MMGY NextFactor, Better Destinations and The Travel Foundation.
Our shared purpose is to empower the Town of Vail to design and activate timely destination-
building stewardship strategies through proven planning resources, exceptional destination
management and marketing expertise, and thought leadership in sustainable and regenerative
tourism. (For administrative purposes, MMGY NextFactor will serve as lead agency)
We are committed to working collaboratively with your team and stakeholders to develop an
actionable strategy for the next 10 to 20 years. We will be your partners in creating a plan to
ensure the future viability of your visitor-powered economy while sustaining and celebrating
your remarkable social, cultural and environmental assets and quality of life.
We believe our team is uniquely qualified to deliver on all aspects of your request, based on:
+Proven Experience in Destination Management Planning: Over the past five years, MMGY
NextFactor has delivered insights and strategies for more than 250 destinations across the
globe, including Breckenridge’s Destination Management Plan. Better Destinations Founder
Cathy Ritter co-led and co-wrote the Colorado Tourism Roadmap, now widely recognized as
one of the first destination management plans in the U.S. Together, MMGY NextFactor and
Better Destinations now are creating one of the first Destination Stewardship Plans in North
America for an eight-county region surrounding Glacier National Park.
+Global Thought Leadership in Destination Stewardship: All three of our organizations are
at the forefront of a new industry focus on destination stewardship and aligning tourism
with community shared values. MMGY NextFactor recently completed the DestinationNEXT
2021 Futures Study, which tapped insights from 500+ global destinations to identify
transformational opportunities and key trends and strategies for DMOs. The Travel
Foundation’s seminal report, “Destinations at Risk: The Invisible Burden of Tourism,” is
inspiring destinations to account more holistically for the costs and benefits of tourism.
Better Destinations Founder Cathy Ritter’s contribution to Overtourism: Lessons for a Better
Future (Island Press, 2021) shared insights into the making of the “Are You Colo-Ready?”
Destination Stewardship Plan, widely credited for launching a national sustainable tourism
movement.
MIA VLAAR
Economic Development Director
TOWN OF VAIL, CO
November 19, 2021
February 1, 2022 - Page 36 of 247
November 19, 2021
PAUL OUIMET
President, Partner
MMGY NextFactor
5 Strachan Point Road
West Vancouver, BC, V7W 1C1
pouimet@nextfactorinc.com
1.250.317.5838
Address
5 Strachan Point Rd.
West Vancouver, BC
Canada V7W 1C1
Phone
+1.250.317.5838
Website
nextfactorinc.com
NEXTFACTOR ENTERPRISES INC.
Email
pouimet@nextfactorinc.com
+Extensive Experience Facilitating Multi-Stakeholder Consultation Processes: All three of
our organizations have been recognized for expertise and experience managing complex
community engagement processes. In particular, MMGY NextFactor offers proven facilitation
strategies to build alignment and generate recommendations with support of key industry
stakeholders, community leaders and residents. Collectively, our team has managed and
conducted hundreds of sensitive consultation and engagement processes, at times uniting
divided communities around common long-term goals.
+Unmatched expertise in sustainable tourism and destination stewardship: As a founding
member and Chair of the Future of Tourism Coalition, The Travel Foundation is a global leader
in identifying strategies to address the impacts of tourism on communities, environment
and resources. With deep experience and understanding of how tourism works -- whether
in private companies, in communities or in policy – the organization is skilled in finding root
causes and issues and then offering practical solutions to solve them and drive benefits. CEO
Jeremy Sampson is well-acquainted with Vail’s past sustainability work, having collaborated
in developing its Actively Green program in a prior role with Sustainable Travel International.
It would be our privilege to assist you not only in achieving this final step toward full compliance
with the Mountain IDEAL, but in further enhancing Vail’s position as a global leader in the
practice of destination stewardship. Please let us know if you have any questions, and we look
forward to hearing from you.
Best wishes,
JEREMY SAMPSON
CEO
The Travel Foundation
CREATE Centre
Bristol, UK BS1 6XN
jeremy.sampson
@thetravelfoundation,.org.uk
509.499.2194
CATHY RITTER
Founder & CEO
Better Destinations
631 Monroe St.
Denver, CO 80206
Cathy@BetterDestinations.us
847.774.0106
February 1, 2022 - Page 37 of 247
4 TABLE OF CONTENTS17 understanding of
the project
20 proposed work
plan
05
agency overview
10 project team
36 relevant experience
40 references
table of contents31 timeline and
budget
February 1, 2022 - Page 38 of 247
agency
overview
February 1, 2022 - Page 39 of 247
a. AGENCY OVERVIEWMMGY NextFactor is an industry-leading consulting firm
specializing in travel and tourism. Our team of experts has
delivered insights and strategies to more than 260 destinations
across the globe. We empower our clients and the travel industry
at large to deliver sustainable growth to visitor economies and
build stronger communities.
Our firm was founded by Paul Ouimet in 2015, following the launch
of our ground-breaking DestinationNEXT initiative. Our collective
team saw the opportunity to blaze a new trail for visitor economies
and help destinations prepare for the next era of travel.
We believe in the transformative power of travel. We realize that
to be a leader in the tourism sector today is to be an architect
of future economies, societies and possibilities. We provide
the intelligence, insight and inspiration these leaders require to
make a meaningful, sustainable and equitable difference in their
communities.
In 2019, we joined forces with MMGY Global, the world’s largest
integrated marketing company specializing in the travel, tourism
and hospitality industries. As part of the MMGY Global family,
our clients have access to insights and experts across multiple
agencies throughout the world.
agency
overview
06
Better Destinations is a flexible consulting practice founded on
a belief that healthy visitor ecosystems grow from addressing a
holistic range of considerations. Based in Denver, the woman-
owned consultancy is equipped to assist destinations and
other organizations in maximizing the benefits of tourism while
addressing impacts to achieve overall positive outcomes,
including stakeholder support.
Since its founding in May 2021, Better Destinations has taken on
projects with Glacier Country Tourism in Western Montana, the
Tennessee Department of Tourist Development, the Port Aransas
(TX) Tourism Bureau & Chamber of Commerce, Destination North
Myrtle Beach and Visit Durango. It also serves as a strategic
advisor to CrowdRiff, a tourism-focused technology company.
The consultancy draws upon Founder & CEO Cathy Ritter’s decade
of experience as state tourism director for two powerhouse
states and her track record of creating customized, insight-led
solutions to pressing tourism challenges. A specialty is action-
oriented destination management planning, especially relating
to sustainable or regenerative tourism. Another is guiding
creation of initiatives to address specific objectives, whether
low-impact tourism, visitor preparedness, inclusion in travel,
workforce development or other interests requiring stakeholder
engagement.
Better Destinations is fueled by the power of partnership. Like few
others, it offers a strong capability for bringing people together to
create timely and innovative solutions. It also draws strength from
a deep awareness of emerging trends and readiness to leverage
the right expert resources, whether local or global, at the right
time.
February 1, 2022 - Page 40 of 247
a. AGENCY OVERVIEWFounded in 2003, the Travel Foundation (TTF), works globally to
understand and improve the impacts of tourism on communities,
environment, and resources. The organization’s deep experience
and understanding of how tourism works - in companies, in
communities, and in policy – allows it to identify issues and root
causes and offer practical solutions towards solving them.
TTF offers a unique and global perspective, having worked in
more than 40 countries, and with more than 100 years combined
tourism experience, TFF has built a vast international network,
through which it can draw and share expertise and know-how. TTF
has worked with many destination authorities, supporting them to
develop inclusive, equitable and low-impact tourism development
and innovative management strategies, with a particular focus on
understanding and addressing the impacts of tourism to generate
a net-positive for communities.
In 2019, TTF’s seminal report, “Destinations at Risk: The Invisible
Burden of Tourism,” helped reveal the hidden costs of tourism.
The report has helped destinations more holistically account for
the costs and benefits of tourism. As a founding member and
Chair of the Future of Tourism Coalition, TTF will continue to play
a leading role in defining the solutions and knowledge that will
help the tourism sector respond to the clarion call for continuous
improvement.
TTF has recently supported destinations (including Colorado
Tourism Office and Visit California) with a Destination Recovery
and Resilience program, using a proprietary framework, integrated
into tools and training, to help DMOs understand impacts, trends
and demands, and future-proof their tourism sectors.
07
Strategic Marketing and Research Insights (SMARInsights)
In its 30 years of conducting research for tourism destinations,
SMARInsights has worked with more than 35 state tourism
organizations, more than 85 local convention and visitors
bureaus, and 20 attractions. its mission is to provide each client
with personalized consultation and research design based on
fully integrated marketing research services. It works with a
variety of local, regional, national and international clients and
has experience with many types of research techniques, both
traditional and new.
SMARInsights has steadily evolved throughout its history, as
the travel and research industries have changed and developed
new technologies and techniques. The firm has worked with
numerous destinations to gain insight into their image and appeal,
whether for a broad tourism audience or targeted segments. It
also is experienced in identifying the best messaging to influence
interest and visitation.
SMARInsights also has built expertise in conducting studies of
resident opinion to help guide tourism development and marketing
issues. Its key staff has experience heading DMOs, and thus
understand the issues and challenges that a DMO faces.
February 1, 2022 - Page 41 of 247
08SECTION NAME ADD HERE08AGENCY OVERVIEW +BestCities Global Alliance
+Blue Mountain Village Assoc.
+Boulder CVB
+Coastal Mississippi
+Destination Ann Arbor
+Destination Canada
+Destination Cleveland
+Destination Missoula
+Discover Lancaster
+Discover Lehigh Valley
+Discover Puerto Rico
+Discover Saint John
+Discover the Palm Beaches
+Experience Grand Rapids
+Experience Olympia &
Beyond
+Glacier Country Tourism
+Greater Fort Lauderdale CVB
+Greater Lansing CVB
+Greater Madison CVB
+Greater Miami CVB
+Greater Palm Springs CVB
+Hawai’i Tourism Authority
+Hilton Head Island CVB
+Hocking Hills Tourism Assoc.
+ICCA
+Lake Placid (ROOST)
+Maine Office of Tourism
+Marquette County CVB
+Meet Chicago Northwest
+Meetingplace Copenhagen
+Great Lakes Bay Regional
CVB
+New Smyrna Beach CVB
+Newport Beach & Co
+Ottawa Valley Tourism Assoc.
+Providence Warwick CVB
+Pure Michigan
+Reno-Sparks CVB
+Roseville Visitors Assoc.
+Ruston-Lincoln CVB
+Shreveport-Bossier CVB
+Temple CVB
+Tourism Kamloops
+Tourism Toronto
+Tourism Vancouver
+Valley Forge CVB
+Visit Aurora
+Visit Albuquerque
+Visit Anaheim
+Visit Cape Breton
+Visit Corpus Christi
+Visit Dallas
+Visit Frisco
+Visit Mesa
+Visit Milwaukee
+Visit Napa Valley
+Visit Newport Beach
+Visit Norfolk
+Visit Orlando
+Visit Pittsburgh
+Visit Phoenix
+Visit San Antonio
+Visit Temecula Valley
+Visit Tri-Cities
+Visit Tucson
+Visit Walla Walla
A list of current and past clients for strategic planning, state assessments, and destination master planning projects is
provided below:
+Branson Lakes Area Chamber
of Commerce & CVB
+Breckenridge Tourism Office
+Destination Ann Arbor
+Explore Edmonton
+Explore Waterloo Region
+Frontenac County
+Galena Country Tourism
+Glacier Country Tourism
+Greater Birmingham CVB
+Greater Miami CVB
+Greater Palm Springs CVB
+Haliburton Highlands
+Hilton Head Island CVB
+Lake Placid (ROOST)
+Travel Manitoba
+Visit Buffalo Niagara
+Visit Colorado Springs
+Visit Denver
+Visit Fort Worth
+Visit Indy
Strategic Plans
Destination Master Plans
current & past clients
COLORADODENVERMIAMIBRECKENRIDGEMANITOBABIRMINGHAMHILTON HEAD ISLANDFORT WORTHFebruary 1, 2022 - Page 42 of 247
AGENCY OVERVIEWMMGY NextFactor believes in the importance of cultivating a tourism industry that represents a wide variety of individuals at every level of our organization.
We celebrate the broad range of human differences among us,
while also embracing the commonalities we all share.
We firmly stand by our belief that all industries should be
open to everyone for opportunities and growth and that it is
critical for industry CEOs and executive leaders to commit
to Equity, Diversity and Inclusion to drive a vision for change
and be accountable for implementing that change. A diverse
and inclusive workplace is central to our industry’s ability
to attract, develop, and retain the talent it needs to remain
competitive, drive innovation and maintain relevance. We
stand committed to our vision to implement Equity, Diversity
and Inclusion strategies and best practices and promise to
work with our members and industry leaders to be the catalyst
for change. There is much work to be done and we must all
come together to advance these dialogues to drive solutions.
our commitment to diversity, equity & inclusion
09
Our Commitment to Promoting Diversity in Travel
MMGY Global recognizes its position as a leader in the global
travel, tourism and hospitality industry. We are committed to
lending our voice, our reach, and the work that results from
our partnerships to better reflect the true diversity of our
communities. “Inspiring People To Go Places” is more than
a mantra; it is a commitment to ensure that the equitable
promotion of communities, no matter their race, ethnicity,
sexual orientation, gender affiliation, and ability is a priority.
MMGY Global continues to lead as a purveyor of primary
research in North America and across the world. MMGY Travel
Intelligence, the company’s research and insights division,
maintains one of the most comprehensive databases of
leisure and business travelers anywhere, helping hundreds
of destination, hospitality and travel brands power strategic,
data-driven marketing campaigns. MMGY NextFactor, the
premier strategic planning firm focused on destination
development, guides C-suite destination decision-makers
globally in enacting change and openly discussing how the
industry moves forward.
Through a renewed focus on the development of Black, Latinx,
Asian, Indigenous and LGBTQIA+ traveler studies and reports,
including alliances with prominent advocacy groups for these
groups, MMGY Global is enriching and promoting a deeper
understanding of travelers across all communities.
February 1, 2022 - Page 43 of 247
project
team
February 1, 2022 - Page 44 of 247
11 SECTION NAME ADD HERE11 SECTION NAME ADD HEREPaul is President of NEXTFactor
Enterprises Inc., a privately held
company he established in 2015. In
2019, Paul sold a portion of NEXTFactor
to MMGY Global, joining their global
group of companies as Partner,
President of MMGY NextFactor. He
also serves as Managing Director of
DestinationNEXT in a partnership
with Destinations International, a
professional trade association based in
Washington DC.
He was one of three founding partners
of lnterVISTAS Consulting Inc. in 1997.
For 20 years, he played a major role
in building it into a multinational
company with offices in the U.S.,
Canada, and Europe. He continues
as an executive consultant for
lnterVISTAS. In March 2020, in
partnership with Tourism Economics,
MMGY NextFactor launched
OrganizationNEXT, a project on
Strategic Recovery Planning.
Paul has successfully delivered
strategic plans and master plans
for many destination organizations,
governments, non profit organizations,
hotels and airports around the world.
He has also completed organization
reviews and developed start-up plans
and business plans for new ventures.
During the past six years, Paul has led
the team that developed and delivered
DestinationNEXT, an important
Destinations International initiative
informing the future of destination
organizations.
DestinationNEXT was ranked by Skift
Magazine as one of the top 10 biggest
developments in the global tourism
industry in 2015. To date, the team has
conducted over 260 assessments and
workshops around the world.
President, Partner | MMGY NextFactor
Responsibilities: Chief Strategist, Project Advisor
Visit Orlando Strategic Plan
2021 | Orlando, FL
DestinationNEXT Futures
Study
(Ongoing) | Global
ICCA Kaohsiung Protocol
2020 - Global Thought
Leadership Initiative
Destination Canada 2030
Strategic Plan
2020 | Canada
Tourism Vancouver
Mandate Review
2021 | Vancouver, BC
Hilton Head Island
Destination Master Plan
2019 - 2020 | Hilton Head, SC
Washtenaw 2030 Destination
Management Plan
2019 | Ann Arbor, MI
Greater Victoria Destination
Strategic Marketing &
Management Plan
Underway - Victoria, BC
Discover Saint John
Strategic Plan
2019 | Saint John, NB
Breckenridge Destination
Management Plan
2019 | Breckenridge, CO
Madison Destination Strategy
2019 and 2016 | Madison, WI
Greater Miami CVB
5-Year Strategic Plan
2019 | Miami, FL
Visit New Smyrna Beach
Strategic Plan
2019 | New Smyrna Beach, FL
Discover Lehigh Valley
Strategic Plan
2019 | Allentown, PA
Manitoba Provincial Tourism
Strategy
2018 | Manitoba
Visit San Antonio
Strategic Plan
2018 | San Antonio, TX
Tourism Toronto
Strategic Plan
2018 | Toronto, ON
Colorado Springs & Pikes
Peak Region Destination
Master Plan
2018 | Colorado Springs, CO
Visit Anaheim Strategic Plan
2015-2018 | Anaheim, CA
Visit PITTSBURGH Strategic
Tourism Plan
2018 and 2015 | Pittsburgh, PA
Discover Puerto Rico
Strategic Business Plan
2018 | San Juan, PR
Greater Fort Lauderdale CVB
Strategic Plan
2018 | Fort Lauderdale, FL
Fort Worth Destination
Master Plan
2017 | Fort Worth, TX
Birmingham 2025 Destination
Master Plan
2016 | Birmingham, AL
Denver Destination Plan 2025
2016 | Denver, CO
Regional Indianapolis
Tourism Master Plan
2015 | Indianapolis, IN
Hotel Association of Canada
Strategic Plan
2013 | Toronto, ON
Canada Destination
Organization Best Practices
and Benchmarking Study
2012, 2011, 2010 and 2009
paul ouimet
Relevant Project Experience
11 PROJECT TEAMFebruary 1, 2022 - Page 45 of 247
12 SECTION NAME ADD HERE12PROJECT TEAMManaging tourism dynamics during times of prosperity and
crisis, Cathy has built a strong reputation for partnership
and turning insights into action. From her award-winning
journalism career to top roles in government and nonprofits,
she has cultivated a network of expert resources, now a key
asset for Better Destinations’ collaborative approach.
Drawing from a decade of experience as state tourism director
for two powerhouse states, Cathy has built a record of success in
developing customized, insight-led solutions to emerging tourism
challenges. In serving as Director of the Colorado Tourism Office
from 2015 to 2021, she led development of the Colorado Tourism
Roadmap, now recognized as an early model for destination
management planning.
Embracing the Roadmap’s new measures of success, she re-
focused Colorado’s $20 million domestic and international
marketing effort from attracting ever more visitors to driving
a collection of benefits across the state, including increased
traveler spending and rural economic development. Her work
to build out the Roadmap’s new focus on stewardship is often
credited with leading a national movement toward responsible
tourism. To educate Colorado travelers about protecting
resources, she approached the Leave No Trace Center for
Outdoor Ethics in 2017, creating a ground-breaking alliance that
has become a model for other destinations and fueled the state’s
widely recognized Care for Colorado campaign.
While at the helm of Colorado tourism, Cathy led five winter
marketing campaigns touting not just ski and non-ski
experiences, but Colorado’s winter state of mind. She led the
agency to phase messaging through the winter season, rather
than share a season-long static message. She led the state away
from its “Best Skiing in America” winter platform to “Snow’s
Perfect State” to create a unifying message for the entire
snow industry. To offset impacts of the 2017-2018 low-snow
season, she steered emergency funds to a national campaign.
The pointed message -- “It’s snowing in Colorado. Don’t miss
it.” -- was widely credited, by Vail Resorts included, with saving
the season. Last year, she led a major collaboration to field
Colorado’s first-ever winter backcountry safety awareness
campaign and raise funds for Colorado Search and Rescue.
Promotion of emerging on-mountain activities became a
staple of Colorado’s summer campaign in recent years.
Cathy has built strong connections with a wide range of North
American and global travel experts and thought leaders.
She currently serves as a Trustee of the Travel Foundation,
a leading NGO focused on global tourism sustainability.
Immediate past chair of the National Council of State Tourism
Directors, she has served on the Executive Committee of the
U.S. Travel Association and as an officer of the Western States
Tourism Policy Council. She joined the travel industry in 1999
as Illinois’ state tourism director, leading the creation of a
strategic plan that ultimately guided the state for nearly two
decades. The Colorado Hotel and Lodging Association named
her Industry Partner of the Year in 2018.
Cathy is a contributing author for Overtourism: Lessons for
a Better Future (Island Press, May 2021). She recently was
named as an advisor to America 250, the official planning
organization for the U.S. semiquincentennial in 2026.
Founder & CEO | Better Destinations
Responsibilities: Project Leader, Chief Strategist,
Stakeholder Engagement, Visitor and Resident Research
cathyritter
February 1, 2022 - Page 46 of 247
13 SECTION NAME ADD HERE13PROJECT TEAMJim is Senior Vice President of Destination Stewardship at
MMGY NextFactor. He helps cities worldwide curate more
immersive destination experiences, manage sustainable
visitor growth, promote equitable economic development
and elevate quality of life and quality of place.
Jim leads the development and evolution of MMGY
NextFactor’s destination master planning team and
consulting practices. Jim has successfully delivered
destination master plans for iconic cities such as Los
Angeles, burgeoning ‘second cities’ such as Richmond, VA
and emerging destinations such as the Quad Cities.
Prior to joining MMGY NextFactor, Jim held senior
positions with Destinations International, the global trade
association for destination marketing organizations.
Along with a Masters in Tourism with a focus on
Sustainable Destination Management from George
Washington University, Jim also holds a certificate in
Placemaking and Community-Based Urbanism from New
York University.
SVP, Destination Stewardship | MMGY NextFactor
Responsibilities: Project Leader, Chief Strategist,
Stakeholder Engagement, Visitor and Resident Research
jim mccaul
Greg is SVP Innovation at MMGY NextFactor, focusing on the
convergence of global trends driving tourism, community,
and economic development. Greg is a lead destination
management strategist and developer of MMGY NextFactor’s
destination master plans and tourism strategy plans. He also
oversees the ongoing evolution of Destination International’s
industry-leading DestinationNEXT framework.
Greg specializes in sustainable tourism strategy and
equitable community growth, aligning public and private
sector mandates to ensure the long-term social, economic
and environmental viability of destinations worldwide.
Prior to joining MMGY NextFactor, Greg led tourism
research and brand partnerships at Skift, leveraging the
industry shifts reshaping the global visitor economy.
During his career, he has collaborated with many
destination organizations of all sizes and budgets to help
position them as thought leaders in their communities.
SVP Innovation | MMGY NextFactor
Responsibilities: Chief Strategist, Project Advisor,
Trends Analysis
greg oates
February 1, 2022 - Page 47 of 247
14 SECTION NAME ADD HERE14PROJECT TEAMShirin is the Destination Development Manager at MMGY
NextFactor. She creatively helps destinations implement
sustainable tourism strategies that lead to community
engagement, socioeconomic growth, environmental
conservation, and efficient destination management.
Shirin spearheads the DestinationNEXT assessment program at
MMGY NextFactor and has also worked with various destinations
including Orlando, Ottawa, Buffalo, Edmonton, and Oregon on
successfully delivering comprehensive long-term strategic and
master planning projects.
Prior to joining MMGY NextFactor, Shirin worked with San
Francisco Travel Association on the development of an innovative
citywide sustainable tourism development plan. She was also
the lead consultant in an ecotourism development project in
Abruzzo, Italy, in collaboration with the International Union
for Conservation of Nature (IUCN). Having worked with the
International Institute of Tourism Studies (IITS) as a consultant
and graduate research assistant, Shirin is a published
researcher with extensive background in international
relations and policy, data analysis, and multi-language
stakeholder communication.
Shirin holds a Master of Tourism Administration degree with
a concentration in Sustainable Tourism Development from
The George Washington University, and has completed part of
her graduate studies at the prestigious Bocconi University in
Milan, Italy. She also holds a Bachelor of Arts in International
Relations and a minor in Economics from the San Francisco
State University.
Destination Development Manager | MMGY NextFactor
Responsibilities: Data Analysis
shirin jafari
With extensive experience in more than 30 countries,
Jeremy Sampson is a globally recognized leader, facilitator,
speaker, and advocate in sustainable tourism.
During his career he has supported business and destinations
around the world on issues related to impact management,
marketing, product development, and sustainability, and was
one of the assessors for the Early Adopters Program, which
encapsulated the initial pilot testing of the GSTC Destination
Criteria. Jeremy has very recently been named one of the Top
100 Innovative People in Tourism Policy for 2021 (announcement
forthcoming) and was instrumental in setting up the Future of
Tourism Coalition in 2020. He currently serves as the Chair of this
global coalition representing 6 NGOs and nearly 600 signatories.
Prior to joining TTF as its CEO in 2019, he spent five years
as VP of Communications and Partnerships at Sustainable
Travel International and another two years as President
of international tour operator, GreenSpot Travel. He also
served as an Adjunct Professor at the George Washington
University International Institute of Tourism Studies, teaching
sustainable tourism communications and marketing, was
elected to serve on the Executive Committee for the WCPA
Tourism and Protected Areas Specialist Group (TAPAS), and
currently serves on the GSTC’s Destination Working Group.
Immediately prior to joining TTF, Jeremy worked at the
IUCN Centre for Mediterranean Cooperation, where he
designed and managed large-scale European Union-funded
transnational cooperation initiatives, such as DestiMED, and
was instrumental in launching the MEET Network, a region-
wide ecotourism network and destination management
organization that promotes ecotourism in protected areas and
gateway communities across the Mediterranean.
CEO | The Travel Foundation
Chair | Future of Tourism Coalition
Responsibilities: Strategist, Advisor - Optimizing
Value Framework, Sustainability Analysis
jeremy sampson
February 1, 2022 - Page 48 of 247
15 SECTION NAME ADD HERE15PROJECT TEAMRebecca is an experienced sustainable tourism consultant,
passionate about using tourism responsibly to generate
social and economic development benefits; empowering
and engaging local communities in that process; whilst
carefully managing the relationship between visitors and the
landscape.
She is skilled in stakeholder engagement as well as strategic
analysis, with an ability to see the ‘big picture’ as well as focus
on the detail needed to implement change. Her previous career
as a solicitor also gives her a valuable insight into relevant
policy, legal and regulatory frameworks. Rebecca has an MSc in
Responsible Tourism Management (Distinction), for which her
research focused on conditions for success of community-
based tourism, and has worked with a variety of organisations
ranging from large mainstream travel companies to
destination-based assignments in the UK and internationally.
Rebecca’s recent experience includes supporting
development of a COVID recovery action plan for the Scottish
Tourism Alliance and proposals to the Scottish Government, as
well as a plan for future partnership and delivery arrangements
for Edinburgh’s visitor economy. Both projects have provided
her with valuable insight into the current challenges and
opportunities for Scottish tourism, as well as the wider
strategic landscape.
Destination Specialist | The Travel Foundation
Responsibilities: Analyst, Project Lead - Optimizing
Value Framework
rebeccaarmstrong
Currently on sabbatical, Elke is Marketing Director of Visit
Flanders, responsible for all the place-marketing activities
for Flanders.
She leads a team of 50 overseas and 40 at the Brussels head
office, strengthening the reputation of Flanders and engaging
the region’s community with a destination development and
management agenda. Elke is the current chair of the European
Tourism Commission Marketing Group, responsible for aligning
European national tourist boards to creating and executing a pan-
European marketing strategy, and a member of the board of
trustees for both the Travel Foundation and the Impact Travel
Alliance, the largest community of eco and social conscious
travelers.
Elke was voted Marketer of the Year 2019 by the Belgian
Association of Marketing and recognized as one of the Top
Women in Travel (2020). She holds a PHD in Communications,
her research focusing on the influence of social media and
online ‘word of mouth’ on travel decision making.
Destination Strategist, Marketing Director |
Visit Flanders (sabbatical)
Responsibilities: Project Advisor, Resident
Engagement & Marketing
elkedens
February 1, 2022 - Page 49 of 247
16 SECTION NAME ADD HERE16PROJECT TEAMCo-founder of Tourism Declares a Climate Emergency, an
initiative that supports tourism destinations, businesses
and organisations working together to reduce their carbon
emissions in line with the Science-Based Targets and to
develop a resilient future for their industry, Jeremy was
instrumental in the creation of the Glasgow Declaration,
launched at COP 26 in November 2021 .
Created in partnership with UNWTO, UNEP, Visit Scotland and
the Travel Foundation, the Glasgow Declaration is a catalyst for
increased urgency about the need to accelerate climate action
in tourism and to secure strong actions and commitment to cut
tourism emissions in half over the next decade and reach Net Zero
emissions as soon as possible before 2050.
Jeremy also co-founded and edits Travindy, the first travel
industry news site to focus on the ideas, innovations and issues
shaping a sustainable future for tourism and is a published author
- Transforming Travel - realising the potential of sustainable
tourism - was published in January 2018.
He speaks regularly about responsible and sustainable tourism
and provides copywriting and other communication services
for sustainable tourism, ranging from digital campaigns and
communication audits, to branding and sustainability strategy.
Current and recent clients include Bruges Ommeland,
GSTC, Travalyst, Tripadvisor, Rotterdam Partners, WTM,
European Travel Commission, English National Parks, the
Travel Foundation, Visit Finland, PATA, WTTC, and various
independent hotels, lodges and tour companies.
Jeremy co-wrote Clean Breaks - 500 New Ways to See the
World, Rough Guides' only book dedicated to responsible
tourism, and from 2001-2007 edited The Ecologist, the world's
longest running environmental magazine.
Climate Specialist & Founder | Tourism Declares a Climate
Emergency
Responsibilities: Project Advisor, Sustainability Analysis,
Climate
jeremysmith
February 1, 2022 - Page 50 of 247
understanding of the project
February 1, 2022 - Page 51 of 247
18 SECTION NAME ADD HEREUNDERSTANDING OF PROJECTIn the past, the tourism sector typically
defined itself by a single tactic: driving
demand. To measure impact, it defined
overall success by a single metric: volume.
There are few sectors apart from tourism
in which organizations expend so much
more effort and resources on marketing
a product than they do in developing and
managing it. Addressing that gap in recent
years, the world’s most progressive tourism
organizations have been expanding beyond
destination marketing to destination
management.
Vail is now at the forefront of a movement toward
an even more enhanced role for DMOs -- destination
stewardship. This mindset marks a further shift toward
engaging with and caring for communities, which in
turn, yields more liveable, lovable and sustainable
destinations.
understanding of the project
Our team shares a belief that a healthy visitor
economy should be designed to thrive, not necessarily
to grow. Today, the majority of visitor economies
around the world are designed to grow, regardless
of whether growth makes a community better. We
believe the critical question now facing destinations
is this: “How can we create a visitor economy that
meets the needs of our community, with or without
growth?”
As North America’s premier international mountain
resort community, Vail already has achieved global
recognition for ground-breaking work to sustain
the integrity of its stunning resources and setting.
With this project, the Town of Vail seeks to complete
its last remaining task to achieve certification
to the Mountain IDEAL. Further, reflecting the
farsightedness that built Vail from the ground up
in just 60 years, the community is creating a bold
opportunity to shape its economic engine, culture,
recreational assets and approach to natural resource
management for its next decade or two.
February 1, 2022 - Page 52 of 247
19 SECTION NAME ADD HEREUNDERSTANDING OF PROJECTAs a Founding Signatory of the Future of Tourism
Coalition, Vail is committed to using the Coalition’s
13 Guiding Principles as its lodestone for planning. It
is seeking a planning partner with genuine expertise
and a record of accomplishment in leading change
and aligning destination stakeholders around shared
goals. While recent consumer research indicates
Colorado’s winter season is losing ground to Montana,
Vail’s home state is still North America’s preeminent
snow destination. Vail is seeking real solutions to the
pressures of increasing visitor volume on resources
amidst an eroding supply of affordable/attainable
housing and skilled workers and the challenge of climate
change-induced shifts in weather patterns.
As a global destination requiring a year round economy,
it needs deep insight into how to leverage its marketing
and communications channels to attract visitors who
will support and respect the destination. It seeks
guidance on how to create even better experiences
for guests, including strategies for providing more
equitable access to all that Vail offers.
It also sees opportunity in more fully celebrating the
remarkable stories of its people and place. From its origins
as the 10th Mountain Division’s training ground, Vail has
played a pivotal role in Colorado’s history of winter sport,
serving now as training ground and home for champions
as well as host for numerous prestigious global ski and
snowboarding championships. Its tradition of welcoming
international visitors has broadened its community
perspective in profound ways that merit telling.
Our proposal is responsive to each of these requests. In
the following pages, our planning team will explain how our
proposed approach is built upon the three transformational
opportunities identified in MMGY NextFactor’s
DestinationNext 2021 Futures Study -- Destination
Alignment, Sustainable Development and Values-Based
Marketing. These three opportunities were identified from
extensive research and input from destination leaders
across the globe. They appear to be a perfect fit for framing
the vision Vail has outlined for its Destination Stewardship
Plan.
February 1, 2022 - Page 53 of 247
proposed
work plan
February 1, 2022 - Page 54 of 247
21 SECTION NAME ADD HEREDuring our project initiation meeting, we will discuss and finalize with the Town of Vail management team:
+Project objectives, approach, timelines, and key milestones
+Discussion of whether to form a steering committee and its composition
+Approach to stakeholder engagement
+Approach for capturing both resident sentiment and visitor insights
+Communication plan
+Approach to project management, including repository of key planning and source documents for review by the
planning team
Due to her Denver location, Cathy Ritter can be readily available for in-person meetings. In general, planning team
members will be available for both in-person and online meetings (based on approval of travel). We propose using the
project initiation meeting as an opportunity for key project team members to connect with the Town management
team and familiarize themselves with the Vail destination.
Following the project launch, we will finalize the work plan, which will form the basis for monitoring and reporting on
project status throughout the engagement.
project initiation & management PROPOSED WORK PLANTasks
Consultations Deliverables
a. Hold kickoff meeting to finalize the project plan and management structure
b. Participate in a 1.5-day familiarization trip
c. Identify existing research, destination plans and other planning documents
d. Prepare a stakeholder consultation plan
e. Project planning, management and monitoring
+Town of Vail
+Members of the Steering Committee (if relevant)
+Updated project work plan
+Stakeholder consultation plan
February 1, 2022 - Page 55 of 247
22SECTION NAME ADD HEREA comprehensive Destination Stewardship Plan requires a detailed examination of the current and future state of
Vail’s planning terrain, as well as a thorough analysis of resident sentiment and visitor perceptions and attitudes. We
will work with the Town of Vail to undertake the following:
+Data Analysis: This will involve gathering and analyzing destination metrics such as visitor count, visitor profile,
spending, seasonality, source markets, and length of stay.
+Resident Sentiment: Our team proposes to engage Strategic Research and Marketing Insights (SMARInsights) to
deliver a formal resident sentiment survey. SMARInsights will manage the resident sentiment survey to ensure
a representative response and an accurate measure of resident attitudes and preferences. The survey will be
designed in consultation with you to address key issues of interest. Additionally, SMARI will align the resident
survey with the visitor survey described below to provide side-by-side comparisons and understand both
similarities and differences in the attitudes of residents and consumers.
+Visitor Brand Perception Study: Vail is expressing a desire to identify travelers whose interests align with the
goals of the community and to gain insight into how to influence visitors to travel more sustainably. Simply
stated, by attracting the right consumers with the right messaging, Vail can fuel the primary driver of its
economy, while addressing resident interests.
We propose engaging SMARInsights at a cost of $20,000 to deliver a Brand Perception and Consumer
Segmentation Study. This approach not only will provide Vail with insight into its unique market position, but will
deliver valuable guidance for its Destination Stewardship Plan. By fielding this study after a thorough review of
existing research, we can ensure that it will build on existing knowledge, is steeped in Vail’s current situation,
and addresses gaps in existing research.
This research will assess Vail’s competitive environment and overall image, including both strengths and
weaknesses, for winter and for summer and fall, based on the perspective of recent and potential visitors, being
mindful of the appeal and impact of its major resort.
We also will examine how Vail’s stand on sustainable tourism influences its image and appeal. Statistical analysis
of findings will point to what differentiates Vail, what is important for visitors who value sustainable travel and
opportunities for influencing behavior.
A key deliverable is a perceptual map, pointing Vail to opportunities for differentiating its messages and product
offerings for visitors and ultimately how visitor patterns might change based on promotion of various messages.
Among other benefits, SMARInsights’ perceptual maps also can be used to assess the size of the audience
that values sustainability, profile this audience, and identify the key messaging to differentiate Vail from the
competition.
The survey will be shared with 1,200 past and potential Vail visitors across the U.S. Potential visitors are those
with past visitation to similar mountain communities or who express interest in visiting Vail in the future.
+DestinationNEXT Assessment: MMGY NextFactor will provide the Town of Vail with its first-ever
DestinationNEXT Assessment. This will benchmark key components of Vail’s power as a destination against
those of hundreds of other global destinations. This assessment is a comprehensive stakeholder survey that
measures both destination strength and community alignment, based on a series of 24 variables. To date, MMGY
NextFactor has led more than 250 detailed assessments of destinations around the world. Its assessment tool is
the only platform officially endorsed by Destinations International.
foundationalresearch PROPOSED WORK PLAN1phase
February 1, 2022 - Page 56 of 247
23SECTION NAME ADD HERE +Trend Analysis: MMGY NextFactor will leverage its ongoing research and knowledge of industry trends and best
practices, including more than 400 powerful case studies of proven NEXTPractices in sustainable destination
management and community alignment developed through our proprietary DestinationNEXT initiative.
+Sustainability Analysis and Recommendations: The Travel Foundation will document, review and analyze Vail’s
existing initiatives relating to sustainable tourism and destination management, as well as benchmark current
global trends in these areas, identifying recent case studies and good practices that can serve as relevant
inspiration for this project’s outcomes. This review will build on Vail’s progress in addressing the requirements
of the Global Sustainable Tourism Council destination criteria and the Mountain IDEAL, exploring further
areas in more depth such as impact management, optimizing tourism’s value, climate action, and destination
stewardship. The Travel Foundation will utilize the Future of Tourism Coalition’s 13 Guiding Principles as a
framework, to identify gaps and opportunities in current policies and practices and identify ways to address
them consistent with Town policies and plans.
+Situational Analysis: Upon completion of the foundational research, we will prepare a synthesis and analysis
presentation of our key findings. The synthesis and analysis will summarize the current state of the tourism
ecosystem in Vail as well as potential challenges and opportunities.
foundationalresearch PROPOSED WORK PLANTasks
Consultations Deliverables
a. Collect and analyze destination metrics
b. Identify relevant local, national, global trends
c. Conduct DestinationNEXT assessment
d. Analyze and identify gaps and opportunities
related to Vail’s sustainability and destination
management practices
e. Situational analysis
+Residents
+Past and prospective visitors
+Industry and community leaders and stakeholders
+Government leaders
+Vail’s six Memorandum of Understanding Partners
+Resident Sentiment Study
+Brand Perception and Customer Segmentation
Survey
+Comprehensive DestinationNEXT assessment of
destination strength and community alignment
+Analysis and Identification of gaps and
opportunities for Vail’s destination management
and sustainability practices
1phase
February 1, 2022 - Page 57 of 247
24SECTION NAME ADD HERE24COMPANY OVERVIEWS & EXPERTISEPROPOSED WORK PLANDuring the past six years, Paul Ouimet created and has led the ground-
breaking DestinationNEXT initiative, on behalf of Destinations
International.
This work has included:
+Four Futures Studies that identified:
+Key trends in leisure tourism and business events; and
+Implications for DMOs and key strategies required in today’s
changing world.
+The development of a powerful scenario model & online diagnostic tool
to assess destinations.
Using this model, we have completed over 280 detailed assessments of destinations in 11 countries.
We have also compiled over 400 case studies of recommended
NEXTPractices to help DMOs improve visitor experiences and community
alignment.
leveraging destinationnext
VOYAGERS
Strong Community Alignment
Developing DestinationEstablished DestinationWeak Community Alignment
EXPLORERS
TRAILBLAZERS
MOUNTAINEERS
Scenario Model
24
1phase
February 1, 2022 - Page 58 of 247
25SECTION NAME ADD HERE25PROPOSED WORK PLANDestinationNEXT is the only self-assessment tool that
combines the most wide-ranging industry research
available with community and stakeholder input, to
provide destinations with strategies for sustainable
growth.
The online diagnostic tool is designed to assist DMOs in
conducting an objective self-assessment which will help
them determine priorities and strategies for the future.
The tool presents a framework that DMO leaders and
communities can use to critically assess the destination.
It also helps to start a conversation and provide focus on
what needs to be done in the future.
The tool is based on 24 variables related to destination
strength and alignment. Within each variable, a series of
metrics are also identified which offer the opportunity for
DMOs to gather data and provide a more in-depth look at
the variable.
DestinationNEXT 2.0
To ensure proper representation of all new and future
industry trends, we recently launched DestinationNEXT
2.0 assessment. Updated variables include but are not
limited to health & safety, sustainability & resiliency,
arts, culture & heritage, equity, diversity & inclusion, and
emergency preparedness.
In consultation with the client, a survey will be prepared
using the DestinationNEXT scenario model. Additional
questions to address some specific issues and topics
can be added. An email with a link to the survey will be
prepared for distribution by the client to key stakeholders
and clients.
Destination Strength Destination Alignment
+Attractions & Experiences
+Arts, Culture & Heritage
+Dining, Shopping & Entertainment
+Outdoor Recreation
+Conventions & Meetings
+Events & Festivals
+Sporting Events
+Accommodations
+Local Mobility & Access
+Destination Access
+Communication Infrastructure
+Health & Safety
+Business Support
+Community & Resident Support
+Government Support
+Organization Governance
+Workforce Development
+Hospitality Culture
+Equity, Diversity & Inclusion
+Funding Support & Certainty
+Regional Cooperation
+Sustainability & Resiliency
+Emergency Preparedness
+Economic Development
destinationnext assessment 1phase
February 1, 2022 - Page 59 of 247
26SECTION NAME ADD HERE2phase
Our Destination Stewardship Plans begin with a vision and framework for tourism in the destination, with a focus
on ensuring economic sustainability while preserving the quality of life for residents and quality of place for
visitors. Throughout this phase of work, our team will draw inspiration from the key trends and strategies identified
in the DestinationNEXT 2021 Futures Study. The proposed Pillars for our planning framework will be the three
transformational opportunities identified in the Futures Study:
+Destination Alignment: Identifying strategies to drive destination performance through alignment among Vail’s
key sectors -- civic, public and private, including residents.
+Sustainable Development: Identifying strategies to drive destination management and product development in
ways that marry people, planet, prosperity and policy.
+Values-Based Marketing: Creating a new competitive advantage and attracting preferred visitor segments by
tapping into community values, goals and energy.
Collectively, these three opportunities are a close fit for the areas of focus the Town of Vail has outlined in its RFP
-- from aligning the Vail community around solutions to its most pressing issues to advancing sustainability practices
to focusing future marketing efforts on communicating community values, including sustainable tourism.
Our Destination Stewardship Planning process will include extensive stakeholder consultation. Regardless of which
stakeholders we are consulting, we will be framing discussions in ways that shed light on how Vail can maximize the
three transformational opportunities above. Another focus for stakeholder consultation will be identifying costs and
benefits of tourism to inform the Optimizing Tourism Framework. We recognize and respect the work already done in
the destination and consider these already developed and implemented plans, goals, efforts, and objectives a strong
foundation to build upon. The ultimate goal of Phase II is to achieve community alignment around a Destination
Stewardship Plan that will be shared with the Vail Town Council for adoption.
To ensure the best use of budget, we propose the Town of Vail management team take the lead on scheduling
stakeholder consultation sessions as well as managing logistics for in-person meetings and workshops.
One-on-one Interviews: An interview guide will be developed with key questions for one-on-one consultations with
up to 20 key stakeholders.
Focus Groups:These sessions will include a short presentation, followed by a highly interactive discussion on
addressing key opportunities and challenges for Vail’s visitor economy. A total of 10 to 12 focus groups may be
allocated by industry segment (hotels and accommodations; culinary and restaurants; ski and outdoor recreation;
arts, history and culture, etc.) or by topic (sustainable tourism, public lands management, marketing, transportation,
etc.)
destination
stewardship plan PROPOSED WORK PLANFebruary 1, 2022 - Page 60 of 247
27SECTION NAME ADD HERE2phasedestination
stewardship plan PROPOSED WORK PLANVisioning workshops: Engaging a diverse set of stakeholders throughout the planning process is foundational for
a destination stewardship plan. We propose three visioning workshops open to all community members, whether
businesses, nonprofits, land managers, MOU partners, elected leaders and of course, residents. We will employ a
facilitation tool called Mentimeter to ensure that all voices, not just the loudest in the room, are heard. Our team is
practiced in using initial responses on Mentimeter as a springboard for deeper exploration and discussion.
+Session One: We will invite participants to take an honest look at the benefits and drawbacks of Vail’s tourism
economy, assess impacts of visitor volume, explore preferred visitor characteristics and consider opportunities
to advance Vail’s commitment to sustainability. The aim is to understand costs and benefits across four desired
‘well-being’ states: economic, environmental, social, and cultural.
+Session Two: Participants will hear initial findings, weigh in on a draft impact map for the Optimizing Value
Framework (see description below) and consider initial recommendations.
+Session Three: Participants will share feedback on draft vision, mission and purpose statements as well as
validate key components for the draft Destination Stewardship Plan and the Optimizing Value Framework.
Optimizing Value Framework: A key purpose for stakeholder consultation will be consideration of the Travel
Foundation’s Optimizing Value Framework. This proprietary concept provides a methodical approach to help key
stakeholders visualize what balanced tourism can look like in the local context and map the various impacts and
costs of tourism, whether positive or detrimental. Stakeholders also will be able to prioritize key indicators of
success based on a shared vision for a tourism economy that delivers true value and net positive benefits for the
people of its destination. The Optimizing Value Framework will point to actionable recommendations for balance in
Vail’s tourism economy.
Half-Day Visioning Workshop: The objective of the visioning process is to build steady momentum toward a shared
vision for the future of Vail’s visitor economy. A pivotal step in this process is to convene a final half-day visioning
workshop for the Town’s management team and key stakeholders, perhaps its steering committee or the six MOU
Partners, This facilitated engagement will present these key leaders with a synthesis of findings from throughout
the planning process as well as a draft of the Optimizing Value Framework. Participants will be supported to identify
priorities and share further insights. The goal is to end the workshop with strong alignment around a shared vision
that can motivate disparate stakeholders to unite in achieving what otherwise might be unachievable.
Draft Recommendations: Following the Half-Day Visioning Workshop, we will develop a draft vision, mission
and purpose statements for the Town of Vail along with a set of goals and recommendations for the Destination
Stewardship Plan. We will then conduct validation sessions with key stakeholders and the third and final community
visioning workshop to ensure buy-in and consensus.
Final Plan: Once the draft recommendations have been validated by key stakeholders, we develop a final Destination
Stewardship Plan for the Town of Vail. To ensure the budgeted dollars are maximized, we propose that the Town
of Vail and MOU partners complete the design of the report. If this is not feasible, our team of designers will lay out
and design the plan according to your organization's brand guidelines for an additional $7,000. Once the final plan is
approved, we will join you in presenting the plan to the Vail Town Council for approval.
February 1, 2022 - Page 61 of 247
28SECTION NAME ADD HERE2phase
Communication Plan: To ensure the full engagement of the Vail community and transparency throughout the
planning process, we propose that Vail develop a microsite or webpage to share findings, research, media coverage,
and planning milestones as well as to facilitate signups for communitywide visioning workshops. Based on our
recommendation, Glacier Country Tourism developed this microsite for its website’s Partner Center. We also will
work with Vail on methods to publicize the resident workshops and survey work as well as the planning process in
general, whether through paid or earned media. All three of our organizations will seek opportunities for Vail to share
the ground-breaking nature of its Destination Stewardship Plan as both a national and global model for others.
destination
stewardship plan PROPOSED WORK PLANTasks
Consultations Deliverables
Stakeholder Engagement
a. Prepare discussion guides
b. Conduct 20 one-on-one consultation meetings
c. Facilitate 10 to 12 focus groups
d. Facilitate 3 visioning workshops for community engagement
e. Support development of Communication Plan and messaging
Stakeholder Analysis
a. Prepare a synthesis and analysis of key takeaways of stakeholder engagement
Half-day Visioning Workshop
a. Prepare the draft impact map
b. Prepare session materials
c. Facilitate a half-day visioning workshop
Draft Recommendations
a. Prepare draft vision, mission and purpose statements
b. Draft goals and objectives
c. Draft Optimizing Value Framework
d. Conduct validation sessions with key stakeholders, including the final community workshop
Finalize Plan
a. Prepare draft Destination Stewardship Plan
b. Work with the Town of Vail to review/edit/finalize the plan for Town Council consideration
+Town of Vail
+Key Industry, Government, Community Leaders
+Steering Committee (if applicable)
+Vail’s 6 MOU Partners
+Community stakeholders
+Residents
+PowerPoint deck of key takeaways from research
and engagement
+Optimizing Value Framework for Vail
+Final Destination Stewardship Plan
February 1, 2022 - Page 62 of 247
29SECTION NAME ADD HERE29
facilitation methods
Our proven facilitation strategy builds alignment and generates proactive recommendations, supported by all stakeholders.
We use Mentimeter, an innovative technology to facilitate meetings efficiently and effectively. It is a web-based
collaborative and interactive tool that allows individuals to submit and prioritize ideas and actions.
Menti provides the following benefits:
+High volume idea generation from which important ideas emerge
+The ability to engage a diverse group of individuals, in an anonymous environment to promote honest idea generation,
voting and collaboration
+A transparent means to immediately compare, prioritize and evaluate ideas to generate consensus and momentum
+An effective and time-sensitive means to synthesize and organize ideas directly into strategic plans
The software can be used in real-time, involving on-site and off-site participants or as a survey instrument sent as an
email with a link to a direct, secure site.PROPOSED WORK PLAN2phase
February 1, 2022 - Page 63 of 247
30SECTION NAME ADD HERE3phase
While the Destination Stewardship Plan tackles the “what” and “why” of the destination, the Implementation and
Action Plan is all about “how” the recommendations will be carried out, “who” will be responsible for them and “when”
they will be delivered.
The reality is that no single individual or organization will be able to implement this plan alone. It will require the
support of a broad reaching group of contributors and a ‘Team Vail’ philosophy.
Our approach to developing an implementation and action plan lays out the goals and recommendations in the
Destination Stewardship Plan and articulates how we’ll get there, how success will be measured and who will be
responsible for executing on each.
To this end, our team is prepared to assist Vail in developing a transparent way of sharing both the one-year action
plan and the long-term action plan, as well as its progress in implementing it. A fine example can be found in the way
Visit Indy is portraying the outcomes of its planning work.
The Travel Foundation will take the lead on developing concrete recommendations for advancing Vail’s sustainability
goals, including ongoing governance and collaborative mechanisms to support identified priorities. The Travel
Foundation also will work with the Vail management team and its six MOU Partners to identify potential destination-
level climate action recommendations.
Ultimately, the Implementation & Action Plan will reflect the full range of recommendations emerging from the
planning process for each planning Pillar, whether Destination Alignment, Sustainable Development or Values-Based
Marketing -- or other key Pillars identified through this shared work.
implementation & action plan PROPOSED WORK PLANTasks
Consultations Deliverables
a. Prepare Implementation & Action Plan
b. Work with Town of Vail to review/edit plan
+Town of Vail +Implementation & Action Plan
February 1, 2022 - Page 64 of 247
timeline and
budget
February 1, 2022 - Page 65 of 247
32SECTION NAME ADD HERETIMELINEPhases & Tasks Month (January - December)
1 2 3 4 5 6 7 8 9 10 11 12
Project Initiation & Management
a. Hold kickoff meeting to finalize the project plan and management structure
b. Participate in a 1.5-day familiarization trip
c. Identify existing research, destination plans and other planning documents
d. Prepare a stakeholder consultation plan
e. Project planning, management and monitoring
Phase 1 - Foundational Research
a. Collect and analyze destination metrics
b. Identify relevant local, national, global trends
c. Conduct resident sentiment study
d. Conduct visitor brand perception study
e. Conduct DestinationNEXT assessment
f. Analyze and identify gaps and opportunities related to Vail’s sustainability and
destination management practices
g. Situational analysis
Phase 2 - Destination Stewardship Plan
Stakeholder Engagement
a. Prepare discussion guides
b. Conduct 20 one-on-one consultation meetings
c. Facilitate 10 to 12 focus groups
d. Facilitate 3 visioning workshops for community engagement
e. Support development of Communication Plan and messaging
Stakeholder Analysis
a. Prepare a synthesis and analysis of key takeaways of stakeholder engagement
Half-day Visioning Workshop
a. Prepare the draft impact map
b. Prepare session materials
c. Facilitate a half-day visioning workshop
Draft Recommendations
a. Prepare draft vision, mission and purpose statements.
b. Draft goals and recommendations, proposing both immediate and long-term
priorities as well as roles and responsibilities for implementing them.
c. Draft Optimizing Value Framework
d. Conduct validation sessions with key stakeholders
Finalize Plan
a. Prepare draft master plan report
b. Work with the Town of Vail to review/edit/finalize plan for Town Council consideration
Phase 3 - Implementation & Action Plan
a. Prepare Implementation & Action Plan
b. Work with Town of Vail to review/edit plan February 1, 2022 - Page 66 of 247
relevant experience
February 1, 2022 - Page 67 of 247
37SECTION NAME ADD HERE37RELEVANT EXPERIENCEBackground
The Town of Breckenridge, Colorado wanted to elevate and protect its authentic character and brand while
retaining a hometown feel and friendly atmosphere. But, as the destination grew in popularity, so did friction
between visitors, residents, governments, and tourism organizations. If left unmanaged, the increasing
number of travelers could undermine the quality of life for residents and lessen the destination experience for
visitors. The Breckenridge Tourism Office wanted a Destination Management Plan to help mitigate those types
of challenges by providing inspired solutions to protect and enhance the town’s authentic character.
Results
The Destination Management Plan delivered a new vision to harmonize “Quality of Life for Residents and Quality of Place
for Visitors.” The plan outlined four strategic goals aligned around elevating the long-term viability of the local economy,
maintaining the community’s authentic character, protecting the environment, and improving the overall destination
experience for both visitors and residents.
+Deliver a balanced year-round visitor economy by 2024
+Elevate and fiercely protect Breckenridge’s authentic character and brand — our hometown feel and friendly atmosphere
+More boots and bikes, less cars
+Establish Breckenridge at the leading edge in mountain environmental stewardship and sustainable practices
The plan was so well received, in fact, Breckenridge’s Town Hall adopted the visitor strategy as its own.
Approach
Our approach was anchored in a robust series of community engagement initiatives to ensure key stakeholders and residents
were aligned around a collective vision for their future. Community members from across Breckenridge shared their views on the
opportunities and challenges in the local visitor economy in a variety of formats including: 35+ one-on-one interviews, 13 focus groups
with various industry and community segments, and three town halls with a wide cross section of participants. All together, there were
more than 250 individual engagements and more than 1,100 survey participants, leading to a broad coalition of agreed upon priorities
and strategies between the Town of Breckenridge, Breckenridge Tourism Office, and local people who make Breckenridge such a
dynamic destination.
1
breckenridgedestination plan
The full planning document can be found here.February 1, 2022 - Page 68 of 247
38SECTION NAME ADD HERE38SECTION NAME ADD HERERELEVANT EXPERIENCEBackground
Upon completion of Denver’s DestinationNEXT Assessment, Visit Denver sought a blueprint and aligned
plan on how the tourism experience in Denver would define the destination community. NEXTFactor and
InterVISTAS were engaged in early 2016 to complete Denver’s first ever community-wide Destination Plan.
Approach
The approach and methodology have now been established in creating Denver’s Destination Plan, and key initiatives are now
underway, including:
+Marketplace advisory group sessions
+Consultation with community advisory groups and key stakeholders
+Development of a survey to generate input from local residents on tourism in the Greater Denver area
+Development of a competitive analysis of key competing destinations
+Development of current major industry trends for leisure and group sectors
denver 2025destination plan
2
Results
The Destination Plan was unanimously approved by the Board of Directors. It included bold, new initiatives to: expand
meeting and convention business infrastructure; attract more visitor-driven events; create more world-class attractions;
and enhance connectivity & mobility.
The full planning document can be found here.February 1, 2022 - Page 69 of 247
39SECTION NAME ADD HERE39SECTION NAME ADD HERERELEVANT EXPERIENCEBackground
Colorado’s visitor industry has grown tremendously in recent years, increasing at twice the national average
since 2009 and becoming one of the very top U.S. vacation destinations in the western United States. In
May 2016, the Colorado Tourism Office (CTO) initiated a strategic planning process to ensure that the state’s
tourism industry maximizes its full potential.
Approach
Led by the Colorado Tourism Office, the Roadmap incorporates the voices of more than 1,000 tourism industry professionals, elected
leaders and Coloradans. The plan was shaped not only by these insights, gathered in more than 20 listening sessions across the state
and via survey posted on a public website, but from extensive analysis of existing CTO research as well as original research. Initial
findings were compiled into a State of the Industry report shared first at the annual Colorado Governor’s Tourism Conference in
September 2016 and, subsequently, during a fresh round of statewide listening sessions.
colorado tourismroadmap
3
Results
This body of work inspired development of both Mission and Vision statements as well as four key Pillars — Compete,
Create, Steward and Advocate — that form the Roadmap’s foundation. Each Pillar is supported by objectives, strategies
and tactics aimed at guiding the CTO and its industry partners in building Colorado’s competitive advantage through both
prosperous and challenging times.
The full planning document can be found here.February 1, 2022 - Page 70 of 247
our
references
February 1, 2022 - Page 71 of 247
41 SECTION NAME ADD HEREour references
Lucy Kay
President & CEO
Breckenridge Tourism Office
111 Ski Hill Rd
Breckenridge, CO 80424
Phone: 970.453.5054
Email: lkay@gobreck.com
Project:
Breckenridge Destination Management Plan
Racene Friede
President & CEO
Glacier Country Tourism
4852 Kendrick Pl
Missoula, MT 59808
Phone: 406.532.3235
Email: racene@glaciermt.com
Project:
Glacier Country Destination Stewardship Plan
Mary Kerr
President & CEO
Destination Ann Arbor
315 W. Huron Street
Ann Arbor, MI 49103
Phone: 734.995.7281
Email: mkerr@annarbor.org
Project:
Washtenaw 2030 Destination Master Plan REFERENCESFebruary 1, 2022 - Page 72 of 247
NEXTFACTOR ENTERPRISES INC.
ADDRESS
5 Strachan Point Rd.
West Vancouver, BC
Canada V7W 1C1
PHONE
+1.250.317.5838
WEBSITE
nextfactorinc.com
February 1, 2022 - Page 73 of 247
Project Budget - Town of Vail Destination Stewardship Plan Destinations Foundation SMARI
Revised Pricing 12/29/2021 Cathy Ritter Paul Ouimet Greg Jim Shirin Teresa (Blended rate)(hard cost)Total Hours Total Budget
Hourly Rate - Budget (USD) 200$ 250$ 250$ 250$ 150$ 150$ 150$
Hourly Rate - Cost (USD) 200$ 250$ 250$ 250$ 150$ 150$ 150$
Activities & Tasks -$
Project Planning & Management -$
a. Hold kickoff meeting to finalize the project plan and management structure 2 2 2 2 2 10 2,000$
b. Participate in a 1-day project kickoff and grounding trip 8 8 16 3,600$
c. Review existing research, destination plans and other planning documents 16 12 16 44 8,600$
d. Prepare a stakeholder consultation plan 4 4 4 2 14 2,700$
e. Project planning, management and monitoring 48 48 7,200$
Phase 1 - Foundational Research 0 -$
a. Analyze destination metrics, including marketing and visitor metrics 16 4 20 4,200$
b. Identify gaps/opportunities in Vail's current sustainability policies & practices 4 8 8 20 40 7,800$
c. Deliver situational analysis 16 12 8 36 7,400$
Phase 2 - Destination Stewardship Plan 0 -$
Stakeholder Engagement 0 -$
a. Prepare discussion guides 8 2 1 11 2,250$
b. Conduct 20 one-on-one consultation meetings 20 15 2 37 8,050$
c. Facilitate 10 to 12 focus groups (one designated for sustainable tourism)16 16 4 36 7,800$
d. Facilitate 3 visioning workshops for community engagement 12 12 24 5,400$
e. Support development of Communication Plan and messaging 8 4 12 2,600$
Stakeholder Analysis 0 -$
a. Prepare a synthesis and analysis of key takeaways of stakeholder engagement 8 4 12 2,600$
Analysis of Sustainable Destination Practices 0 -$
a. Benchmark Vail against global trends, best practices 4 20 24 4,000$
b. Share report summarizing analysis and opportunities 24 24 3,600$
c. Develop/Facilitate workshop to envision new directions for sustainability 12 12 1,800$
Half-day Visioning Workshop 0 -$
a. Prepare the draft impact map 8 2 8 2 20 4,400$
b. Prepare session materials 6 4 2 12 2,500$
c. Facilitate a half-day visioning workshop 6 6 6 6 24 5,100$
Draft Recommendations 0 -$
a. Prepare draft vision, mission and purpose statements.12 4 4 8 2 30 6,700$
b. Draft goals and recommendations, proposing both immediate and long-term
priorities as well as roles and responsibilities for implementing them.24 4 4 16 8 56 12,000$
d. Conduct validation sessions with key stakeholders 16 8 2 26 5,500$
Finalize Plan 0 -$
a. Prepare draft master plan report 32 4 4 24 4 68 15,000$
b. Work with the Town of Vail to review/finalize plan for Town Council 12 8 20 4,400$
Phase 3 - ImplementaƟon & AcƟon Plan 0 -$
a. Prepare Implementation & Action Plan 30 4 4 24 8 70 15,200$
b. Work with Town of Vail to review/edit plan 8 8 16 3,600$
Totals - Revised Professional Fees 292 26 28 217 0 55 144 762
$58,400 $6,500 $7,000 $54,250 $0 $8,250 $21,600 156,000$ Professional Fees Budget
MMGY Next Factor
February 1, 2022 - Page 74 of 247
OpƟonal Components
a. Identify relevant local, national, global trends and best practices 8 8 16 4,200$
b. Conduct resident sentiment study - SMARI $6,000.00 6,000$
c. Conduct visitor brand perception study - SMARI $20,000.00 20,000$
d. Conduct DestinationNEXT assessment - fee 6 14 20 3,550$
e. Conduct DestinationNEXT assessment - hard cost of $3,850 3,850$
f. Develop Optimizing Value Framework 90 90 13,500$
Totals - All Optional Costs 0 0 8 14 14 0 90 126
51,100$ Optional Components Budget
Total Proposal with Revised Professional Fees plus All Optional Costs
207,100$
Original bid: $211,600
February 1, 2022 - Page 75 of 247
Detail for Travel Foundation Travel
Foundation
(Blended rate) Team Lead Team Support Total Budget
Blended Hourly Rate - Budget (USD) 150$
Blended Hourly Rate - Cost (USD) 150$
Activities & Tasks
Project Planning & Management
a. Hold kickoff meeting to finalize the project plan and management structure 2 Jeremy Sampson 300$
b. Participate in a 1-day project kickoff and grounding trip -$
c. Review existing research, destination plans and other planning documents 16 Rebecca Armstrong Kelly Galaski 2,400$
d. Prepare a stakeholder consultation plan 2 Rebecca Armstrong Kelly Galaski 300$
e. Project planning, management and monitoring -$
Phase 1 - Foundational Research
a. Analyze destination metrics, including marketing and visitor metrics -$
b. Identify gaps/opportunities in Vail's current sustainability policies & practices 18 Rebecca Armstrong Kelly Galaski 2,700$
c. Deliver situational analysis 8 Rebecca Armstrong Kelly Galaski 1,200$
Phase 2 - Destination Stewardship Plan
Stakeholder Engagement
a. Prepare discussion guides -$
b. Conduct 20 one-on-one consultation meetings 2 Rebecca Armstrong Kelly Galaski 300$
c. Facilitate 10 to 12 focus groups (one designated for sustainable tourism)4 Elke Dens Jeremy Sampson 600$
d. Facilitate 3 visioning workshops for community engagement -$
e. Support development of Communication Plan and messaging 4 Rebecca Armstrong Kelly Galaski 600$
Stakeholder Analysis
a. Prepare a synthesis and analysis of key takeaways of stakeholder engagement -$
Analysis of Sustainable Destination Practices
a. Benchmark Vail against global trends, best practices 18 Rebecca Armstrong Kelly Galaski 2,700$
b. Share report summarizing analysis and opportunities 24 Rebecca Armstrong Kelly Galaski 3,600$
c. Develop/Facilitate workshop to envision new directions for sustainability 12 Jeremy Sampson Elke Dens 1,800$
February 1, 2022 - Page 76 of 247
Half-day Visioning Workshop
a. Prepare the draft impact map 2 Elke Dens Jeremy Sampson 300$
b. Prepare session materials 2 Elke Dens Jeremy Sampson 300$
c. Facilitate a half-day visioning workshop 6 Jeremy Sampson Elke Dens 900$
Draft Recommendations
a. Prepare draft vision, mission and purpose statements.2 Elke Dens Jeremy Sampson 300$
b. Draft goals and recommendations, proposing both immediate and long-term
priorities as well as roles and responsibilities for implementing them.8 Elke Dens
Jeremy Sampson
Jeremy Smith 1,200$
d. Conduct validation sessions with key stakeholders 2 Elke Dens Jeremy Smith 300$
Finalize Plan
a. Prepare draft master plan report 4 Elke Dens
Jeremy Sampson
Jeremy Smith 600$
b. Work with the Town of Vail to review/finalize plan for Town Council -$
Phase 3 - ImplementaƟon & AcƟon Plan
a. Prepare Implementation & Action Plan 8 Elke Dens
Jeremy Sampson
Jeremy Smith 1,200$
b. Work with Town of Vail to review/edit plan -$
Totals - Revised Professional Fees 144
$21,600 21,600$ Professional Fees Budget
OpƟonal Components
f. Develop Optimizing Value Framework 90 13,500$
Totals - Optional Costs 90
13,500$ Optional Components Budget
Totals for Travel Foundation (Professional Fees Budget plus Optional Components Budget)35,100$
February 1, 2022 - Page 77 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Contract Award to Front Range Fire A pparatus for an A erial Fire A pparatus
AC T IO N RE Q UE S T E D O F C O UNC I L: A uthorize the Town Manger to enter into an agreement
with F ront Range F ire Apparatus in an amount not to exceed $1,600,000.
B AC K G RO UND: The 2022 budget allocated $ 1,700,000 for the purchase of a new ladder truck
which will replace the existing ladder truck which was built in 2001. T his vendor was selected
following an extensive evaluation and design process by a design committee which consisted of
members of the fire department and the Town of Vail Fleet Maintenance department. T he
remainder of the budgeted funds will be use to purchase equipment to outfit the new ladder truck.
S TAF F RE C O M M E ND AT IO N: A uthorize the Town Manager to enter into an agreement with
Front Range Fire A pparatus in a form approved by the Town A ttorney, to procure an aerial
apparatus, in an amount not to exceed $1,600,000.
AT TAC H ME N TS:
Description
Staff Memo Aerial Fire Apparatus Contract Award
February 1, 2022 - Page 78 of 247
TO: Vail Town Council
FROM: Ryan Ocepek, Fire Marshal
DATE: January 24, 2022
SUBJECT: Aerial Apparatus Contract Award
BACKGROUND
In the 2022 budget, Town Council approved $1,700,000 to replace the current 2001 aerial
firefighting apparatus, commonly referred to as a ladder truck. This purchase was jointly
recommended by Fleet Maintenance and fire department staff and is part of the five year
capital replacement plan.
VFES and Fleet maintenance established a committee in 2021 to evaluate various designs
and manufacturers of aerial apparatus. This particular apparatus was selected for its
specific design characteristics and capabilities. The apparatus selected is a Pierce
Ascendent 100’ mid-mount aerial platform. The following factors were considered in the
selection of this vehicle.
• Maneuverability and operational characteristics of this vehicle.
• TOV Fleet Maintenance staff have received factory training from Pierce.
• VFES currently has a number of Pierce apparatus, including our current ladder
truck. This familiarity will be beneficial both in terms of operating and servicing the
new ladder truck.
• Front Range Fire Apparatus (Pierce) is one of the only in-state service centers for
fire apparatus.
The procurement of this apparatus is through a Group Purchasing Organization (GPO)
using a standardized specification. The advantage of the GPO process is that it eliminates
additional engineering costs for custom features and the GPO organization uses a
competitive bidding process, eliminating the need for redundant competitive bidding. The
contract will be in an amount not to exceed $1,600,000. The balance of the allocated funds
will be to purchase equipment to equip the ladder truck.
The current lead time to build an aerial apparatus is 18-20 months from the date of order.
ACTION REQUESTED
Authorize the Town Manager to enter into an agreement, in a form approved by the Town
Attorney, with Front Range Fire Apparatus to procure one (1) Pierce Ascendant 100-foot
Aerial Apparatus, in an amount not to exceed $1,600,000.
February 1, 2022 - Page 79 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: March 8 – Town of Vail A nnual Community Meeting at Donovan P avilion
February 1, 2022 - Page 80 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Update on S tatement from C A S T regarding L egislative Housing P olicy
February 1, 2022 - Page 81 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Recap of Early Season Activations (Revely Vail, Vail Holidays, S now Days, and
P owabunga)
P RE S E NT E R(S ): Mia Vlaar, E conomic Development Director and J eremy Gross, Special
E vents Coordinator
AC T IO N RE Q UE S T E D O F C O UNC I L: No action needed. F inal funding released by C S E on
1/5/2022. Recap materials included for reference only.
B AC K G RO UND: Recaps will be presented for the winter 2021 early season activations for
Revely, Vail Holidays and two concerts. Additional presentations will be made by K atie Tille, I mprint
E vents Group for the S now Days concerts and Austin Gavlak, F ull Send P roductions for the
P owabunga concerts.
AT TAC H ME N TS:
Description
Council Memo - Early Season Activations
Early Season Activations Recap Presentation
Vail Snow Days C S E Recap
Vail Snow Days Council Recap
Vail Snow Days Marketing Plan
Vail Snow Days Event Budget
Powabunga Council Recap
Powabunga C S E Recap
Powabunga Event Budget
Powabunga Marketing Plan
February 1, 2022 - Page 82 of 247
To: Town Council
From: Economic Development Department
Date: 2/1/2022
Subject: Recap of Early Season Activations
I. Background
From ski season’s opening day through the New Year, the Town of Vail saw record
setting visitation, back-to-back activities and events, and positive feedback during what
was one of the most challenging openings operationally in recent memory. While
dealing with staffing challenges across the community, limited early season terrain, and
surging cases of COVID-19, Vail’s guests responded with a Net Promoter Score (NPS)
score of 67, just a few points lower than 2019 early season NPS.
Based on village traffic counts, visitation between opening day and January 2nd
increased 80% over 2020. Businesses and operations across town noted the high
visitation and operations challenges. Early season activations provided opportunities for
engagement that were available to all and helped create a positive experience
throughout town.
Revely Vail returned for its 3rd year and ran from opening day through December 15th.
Revely Vail was originally created in collaboration with Vail Resorts with the goal of
enhancing the guest experience in the early season across the villages and the
mountain, to complement the significant investment in snowmaking that was rolled out
in 2019. This year, Revely Vail continued the tradition of welcoming guests to the
brilliance of winter through enhanced holiday lighting, whose centerpiece was the
Sunbird Park kiosk. The kiosk featured six custom skis with built-in video monitors
displaying historic ski footage from the Colorado Snowsports Museum and interactive
projection lighting that became the backdrop for selfies and family photos, a stage for
the Lionshead Tree Lighting, and a gathering place for musicians to entertain guests.
Additional kiosks were installed at the Lionshead bus stop and on East Meadow Drive.
Interactive lighting displays were also installed on the International Bridge and the
Covered Bridge. Revely Vail also included live events; Vail Astronomy Nights, silent
discos, skating shows, and the Kringle Market were all incorporated into Revely Vail.
As early season turned into the festive period, Revely shifted into Vail Holidays. The
highlight of Vail Holidays was the Art in Public Places’ Winterfest Ice display. Vail
Holidays was capped off by visits from Santa and the New Year’s Eve Fireworks Show.
February 1, 2022 - Page 83 of 247
Town of Vail Page 2
In the early season, Vail also welcomed back Vail Snow Days and Powabunga concerts
at Ford Park. Vail Snow Days occurred on December 3 and 4 with Nathaniel Rateliff
and Dierks Bentley headlining. Powabunga followed on December 10 and 11, featuring
a full lineup of DJ’s and electronic music, capping of on Saturday with headliner Rufus
Du Sol. Both events also featured activation in the villages.
Vail Snow Days and Powabunga were each funded with $300,000 for a total of
$600,000. Recap presentations were made to CSE in January and the final funding was
released though final payments are pending collection of sales tax and other amounts
owed to the town. The CSE recap materials have been included in the packet for
review and a separate presentation has been prepared for Council.
II. Funding
Revely Vail and Vail Holidays are funded as Town produced events. The budget for
2021 was $175,000 to activate the 7-week period. The actual spent for the period was
$151,033 with some saving coming from events that were canceled due to weather.
In July 2021, Highline Sports and Entertainment requested $300,000 funding for Vail
Snow Days. Council approved $300,000 for the event, and Vail Resorts contributed
approximately $257,000 between both Vail Mountain Marketing and Strategic Alliance
Partners.
At the same meeting in July, Powabunga requested additional funding to book Rufus Du
Sol as the headlining act. Powabunga originally received $79,790 in funding for the
April 2020 event that was cancelled due to COVID-19. Powabunga was allowed to
keep that funding to produce the event the following year. The commission on special
events in late 2020 approved an additional $39,870 to support the event returning and
the additional expenses created by postponing the event and adapting to COVID-19
event operations. Town Council approved the request for $180,340, bringing the total
funding to $300,000.
III. Action Requested of Council
No action is requested of Council. The recap presentations are for information only.
February 1, 2022 - Page 84 of 247
Early Season
Event Recap
Economic Development Department
February 1, 2022
February 1, 2022 - Page 85 of 247
Revely Vail.
Vail’s Welcome To The Brilliance Of Winter
•Revely Vail was created in 2019 in collaboration with Vail Resorts to
enhance the early season guest experience on and off the
mountain, supporting the on-mountain snowmaking investment.
•From opening day through mid-December, Revely creates a warm
welcoming atmosphere in the villages with enhanced holiday
lighting, music, family programming, and holiday activities.
•The activations and event elements are designed to surprise and
delight guests and create loyalty to the brand.
•While created prior to COVID-19, the outdoor, ambient nature of
the event supports the public health response to the pandemic.
February 1, 2022 - Page 86 of 247
Revely Vail
Vail’s welcome to the
brilliance of winter.
November 12 –December 15, 2021
•Enhanced Lighting &Themed Interactive Kiosks
•Live Après Entertainment
•Holiday Tree Lighting
•Kringle Holiday Market
•Keepsake Art Projects
•Fresh Marketing Creative
•Magic of Lights Vail
•Two weekends of concerts
February 1, 2022 - Page 87 of 247
Vail Holidays
•December 16 –January 2
•Daily après music
•Vail Winterfest
•Holiday Tree Lighting
•Silent Disco
•Ugly Sweater Run
•NYE Fireworks
February 1, 2022 - Page 88 of 247
Holiday
Tree Lightings
Lionshead &
Vail Village
February 1, 2022 - Page 89 of 247
Outdoor Ice
Shows
5 nights
February 1, 2022 - Page 90 of 247
Silent Disco
3 nights
February 1, 2022 - Page 91 of 247
Magic of
Lights Vail
February 1, 2022 - Page 92 of 247
Vail
Snow Days
December 3 –4
February 1, 2022 - Page 93 of 247
Powabunga
December 10 –11
February 1, 2022 - Page 94 of 247
Vail
Winterfest
February 1, 2022 - Page 95 of 247
NYE
Fireworks
February 1, 2022 - Page 96 of 247
Surveyed Event Recap: VAIL SNOW DAYS
Cultural, Recreational & Community Category
Wednesday, January 5, 2022
February 1, 2022 - Page 97 of 247
VAIL SNOW DAYS: December 2-5, 2021
Nicole Marsh
Phone: 303-591-1689
nicole@imprintgroup.com
2February 1, 2022 - Page 98 of 247
Overall Event Highlights & Successes
3
•The event came back with great excitement after a year off for COVID-19.
•Great Event Partners and activation surrounding the event. Many have already reached out wanting to
build upon their activations and come back bigger in years to come.
•(2) Nights of sold-out VIP sections
•Fun, high-energy talent with great guest experience feedback.
•Changing the stage direction back to the west end of the parking lot and adding an interior guest
entrance walking lane allowed for a clean and safe entry, better interior guest flow and a safer
experience in front of the stage.
•All Festival Village expo spaces were filled with a great mix of partners engaging skier and foot traffic
alike.
•Fun après and after parties in merchant locations, spreading the love into different accounts.
February 1, 2022 - Page 99 of 247
Questions from CSE
4February 1, 2022 - Page 100 of 247
Attendance Estimate
5
Was this the attendance you expected?
Our attendance was less than we expected and hoped
for at the evening concerts. We tracked the numbers
closely as event date approached and while interest was
high and people were interacting closely with the
marketing, the lack of early season snow deterred quite
a few guests. We also had feedback that the different
weekend from historic years didn’t work with their
current plans. Additionally, the first year this event has
been ticketed in quite some time was a change for may
locals. Finally, it goes without saying but we also lost
some attendance due to fears of COVID and large
groups.
0 2,000 4,000 6,000 8,000
FRIDAY CONCERT
SATURDAY CONCERT
EXPO VILLAGE
SILENT DISCO
VAIL SNOW DAYS ATTANDANCE
675
7,500
3,230
3,198
How would you impact attendance next year?
Retarget artist talent and get a gauge for top touring acts that draw fans. Resubmit for the weekend that Vail Snow
Days has historically been scheduled in the past. Geo-target marketing efforts to match desired demographic and
regions. We would also launch marketing and ticket sales further in advance for a longer lead time.
Continue to work with Event Partners to collaborate on the social/digital push to promote
the event and create exciting partner activations to grow programming and
reimagine memorable experiences for guests.
February 1, 2022 - Page 101 of 247
Visitor Type
6February 1, 2022 - Page 102 of 247
Visitor Type
7
Was this the visitor type split you expected?
The Vail Snow Days guests were nearly a 50/50 split. 48% out of area visitors between overnight and
day trip guests to our local contingent. We typically expect more out of area but with a low snow
year we didn’t get as many overnight guests as we have come to expect.
•Why or why not? Please explain.
The weather was gorgeous but didn’t help our cause to get out of town visitors into Vail for
“snow” days. This early season event is a great way for out-of-towners to come up for a fun ski
weekend, but guests were barely able to ski top-to-bottom which isn’t a great sign for our
guest/skier numbers. We did have quite a few out-of-town guests engaging with our marketing
and watching the forecast. There were also a few who noted the conflict with the new weekend
and expressed frustration that the earlier weekend didn’t fit in their December calendar.
•What steps would you take to optimize visitor mix for future events?
We will continue to market headliner talent and work with Event Partners to collaborate through
their marketing channels to promote the event. We will also continue to geo-target our desired
demographic and push for the out-of-town market to heads-in-beds here in Vail.
February 1, 2022 - Page 103 of 247
Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only
Only
8February 1, 2022 - Page 104 of 247
Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only
Only
9February 1, 2022 - Page 105 of 247
Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only
Only
10
What measures did you take to encourage attendees to book lodging in the Town
of Vail?
•Lodging packages were promoted through the event website as well as
through discovervail.com. These also marketed the other activities going on
in Vail during this time in addition to Vail Snow Days signature events.
•The event advertising and print pieces included promotional lodging call to
action.
•Radio sweepstakes with lodging packages encouraging guests to stay and
play at Vail 4-star accommodations.
February 1, 2022 - Page 106 of 247
Overall Visitor Profile
11February 1, 2022 - Page 107 of 247
Overall Visitor Profile
12February 1, 2022 - Page 108 of 247
Overall Visitor Profile
13
Who was your anticipated target demographic?
The age range that attended was our anticipated target demo based on the talent and event
programming. The majority or our guests were within the ages of 25-44 years old (52%) and the next
highest age bracket being 45-54 years (30%). The male/female ratio shows much stronger in the
female demographic.
•Male 34%/ Female 66%
•Ages: 25-44 years 52%, 45-54 years 30%
Did you reach your target demographic?
Yes, when looking at our marketing channels and our Event Partners and their marketing reach, we
hit our push for the 25-44 year old age bracket. These channels were fairly split between
male/female targets, so the females came out in stronger numbers.
What would you change to attract that audience next year?
Find additional areas of interest and commonalities among the demographic which can
be targeted in advertising efforts.
February 1, 2022 - Page 109 of 247
Role/Importance of Event in Intent to Visit Vail
14
0
5
10
15
20
25
30
35
40
45
50
1 2 3 4 5 6 7 8 9 10
Importance of event in decision to visit Vail
Little importance –I was already planning on coming to VailHalf my reasonfor visiting VailMy only reason for visiting Vail44%
10%13%12%
8%
3%2%
6%4%
0%
February 1, 2022 - Page 110 of 247
Role/Importance of Event in Intent to Visit Vail
15
What actions did you take this year to generate the number of overnight guests?
We collaborated with front range and destination markets for promoting event visitors and overnight
guests. We also created lodging packages with Vail merchant partners to allow for stay-and-play
options to incentivize guests to come and stay.
How would you increase the number of overnight Vail guests coming for the event next year?
Continue our traditional methods but capitalize on data from previous years as this event brings in
repeat visitors for out of the area. Bringing them back in and expanding to others within their
networks. Continue to promote through Event Partners to expand our reach annually.
February 1, 2022 - Page 111 of 247
NPS (Net Promoter Score)/Likelihood to Recommend
16
0%
10%
20%
30%
40%
50%
60%
70%
1 2 3 4 5 6 7 8 9 10
Not LikelyExtremely LikelyFebruary 1, 2022 - Page 112 of 247
NPS (Net Promoter Score)/Likelihood to Recommend
17
Do you think the NPS scores reflect the attendee event experience?
All events at Vail Snow Days are designed to create a positive atmosphere and a variety of experiences for
guests to enjoy outside of their on-mountain activities. We agree with the guests scores and are flattered that
so many ranked the likelihood to recommend as a 10 but we know there is always improvement! We are also
happy to note that ALL scores came in at a 5 or higher.
What steps would you take to improve the NPS scores for your event next year?
•Continue to build out programming to offer a full weekend of activity surrounding the signature
concerts.
•Continue to collaborate with Event Partners to expand our offerings and develop new activations
within our signature experiences to keep repeat guests surprised and interested.
•Continue to track top headlining talent to bring into Vail
•Continue to make sure the guest flow and experience exceed expectations
so they can enjoy a safe and FUN event weekend.
February 1, 2022 - Page 113 of 247
Estimated Return on Investment (ROI) & Attendee Expenditures
18February 1, 2022 - Page 114 of 247
Estimated Return on Investment (ROI) & Attendee Expenditures
19February 1, 2022 - Page 115 of 247
Estimated Return on Investment (ROI) & Attendee Expenditures
20
What did your event do to encourage spending in Vail?
•Our event, evening, hours allowed guests to experience TOV merchants before and after the
event hours.
•We partnered with local merchants on “Snow Days Live”, a marketing initiative highlighting and
cross-promoting with every merchant that was having live music throughout the weekend.
•We had event elements in ALL areas of Vail: Ford Park, Vail Mountain, Vail Village, Lionshead.
This helps to spread the love with all Vail merchants.
•We promoted discovervail.com and Vail winter activities on the event website and marketing
materials.
•We promoted lodging partners on the event website to encourage overnight guests.
•Many of our expo partners were showcasing goods but driving the actual sales to
Vail merchant locations.
February 1, 2022 - Page 116 of 247
Event Strengths & Weaknesses
21
How did the event exceed expectations?
This event is a well-oiled machine bringing a wide variety of visitors to the area. The constant focus is to
create unique, memorable experiences for guests which is exceeded through evolving event
partnerships, elements, promotions and more.
Performaing artisit for Vail Snow Days 2021 included Nathaniel Rateliff and the Night Sweats as well as
Dierks Bentley with Callista Clark.
•New stage placement created a larger and safter front of stage concert experience
•New concert interior entry lane allowed for guests to enter safely while getting them into the
venue and not front-load the space.
•Great partnership with Town of Vail departments to use a positive and collaborative approach
to create a safe and successful event
•New addition of the Silent Disco to Vail Snow Days was a great way to incorporate Town of Vail
guests into the action that don’t prefer the concert setting.
February 1, 2022 - Page 117 of 247
Event Strengths & Weaknesses
22
What are areas for event improvement?
•Continually work to bring in top-level talent so we can create a bigger crowd following.
•Add additional in-town activation during the weekend to increase the quantity of
programming.
How did this year’s event compare to previous years?
•The Festival Village expo partners brought increased vitality to the footprint and increased
number of partnerships.
•New Silent Disco created a vibrant after party to the streets of Vail all while abiding by noise
ordnances.
•The concerts were ticketed as opposed to a free model guests have seen in the past. This was
great for crowd control but may have hindered some historic guests.
February 1, 2022 - Page 118 of 247
Vail Brand Compatibility
23
How did the event support the Vail Brand?
•Vail Snow Days produces a clean, polished concert and well executed
satellite event components that not only align with the premier mountain
resort community of Vail but it also bring in top headliner talent to
continually elevate the Vail name.
•The ability to ski on one of North Americas top ski resorts, come down to
enjoy a lively Festival Village expo area. Then jump to one of Vail Snow Days
après parties or Snow Days Live locations before hitting one of Vails
merchants for a mouth-watering dinner, all before headliner concerts at Ford
Park. Vail truly is like nothing on earth!
February 1, 2022 - Page 119 of 247
Community Contribution
24
How did the event impact Vail’s sense of community?
•Vail Snow Days brings a collaborative approach working closely with Town
of Vail, Vail Mountain, local merchants and hotel properties.
•Event management reached out to all venues to promote ALL the live
music happening in town as part of the Snow Days Live promotion.
•Vail Snow Days offered both ticketed and free options throughout the
weekend to provide something available for all guests.
•Vail Snow Days promotes on -mountain activity during the day as well as
events in different merchant accounts showcasing out local businesses.
•Vail Snow Days follows the Town of Vail green guidelines to do our
part for a cleaner, more sustainable Vail.
February 1, 2022 - Page 120 of 247
Topline Marketing Efforts
25
Include overview of top 3 successful marketing tactics or executions
A full advertising, marketing and public relations campaign was executed surrounding Vail Snow
Days in local, regional and national media. Placements were made with print, broadcast and
digital outlets.
•We collaborated with event partners with large marketing reach to utilize their channels for
event promotions, sweeps and other event specific campaigns.
•Grassroot campaigns for local marketing between print, broadcast and digital.
•Concierge outreach campaigns throughout Vail. Making sure our frontline ambassadors know
all about the event offerings prior to their guest's arrival.
•Marketing efforts targeted to Colorado University campuses to help drive collegiate traffic up
the mountain.
Marketing plan –Appendix B
February 1, 2022 - Page 121 of 247
Potential for Growth & Sponsorships/Media Exposure
26
•How do you see the event evolving or growing next year?
Expanding event programming throughout the weekend to increase a full schedule
with top headliner talent. Work with event partners to increase unique activations
within each event element.
•What sponsors do you plan to target next year? (Including existing and potential
sponsors)
Continue to engage with partners from 2021 but expand into new categories to grow
the partnerships in additional areas.
•How will you leverage media exposure and extend the marketing reach next year?
Bring in new national brands to continue to be part of the marketing mix at Vail Snow
Days.
February 1, 2022 - Page 122 of 247
Sustainability Efforts
27
What measures were taken at your event/program to support the environmentally-friendly goals of
the Town of Vail?
•(45) Branded trash/recycle/compost stations through out the different venues.
•Custom labeled signs to designate what goes in each waste container
•All vendors were required to use compostable service ware
•Staff carpooling from Denver and within the valley during the event
•Strict no idling policy for all vendors and staff during load in/load out
•Used reusable table linen
•Dedicated event staff collecting and sorting trash
•All operations staff brought reusable water bottles are refilled from a refillable jug
February 1, 2022 - Page 123 of 247
Sustainability Efforts
28
What waste reduction methods were used during your event/program?
•Ordering beverages in aluminum containers where possible
•Sorted waste to make sure it went in the correct container
How could you improve on sustainability efforts for next year’s event?
•Move to a 100% aluminum container event
•Get volunteers to work the different waste stations and help sorting the ground trash at the
end of the evening.
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both
our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable
energy, resource efficiency, ecosystem protection, and community awareness and education.
February 1, 2022 - Page 124 of 247
Event Budget
29
Event Budget –Appendix A
Item $
Total Event Budget:1,126,466.00
CSE Funds:300,000.00
Cash Sponsorship (not CSE):367,450.00
In-kind Sponsorship:0.00
Marketing Budget:59,222.00
Profit & Loss:-50,442.61
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Talent & Marketing
February 1, 2022 - Page 125 of 247
Additional Information/Appendix
30
•Appendix A: Event Budget
•Appendix B: Marketing Plan
•Appendix C: Survey Dashboard
February 1, 2022 - Page 126 of 247
THANK YOU
February 1, 2022 - Page 127 of 247
CONFIDENTIAL AND PROPRIETARY PREPARED & PRESENTED BY
2021 RECAP
PREPARED FOR
February 1, 2022 - Page 128 of 247
2021 HIGHLIGHTS
•14K+ Highly engaged guests/audience
•Family -friendly
•Free and ticketed experiences
•Headlining concerts
•Nathaniel Rateliff & The Night Sweats
•Dierks Bentley
•Two nights of sold -out VIP sections
•Four nights / three days of activations
•Pray For Snow Pub Crawl
•Snow Days LIVE!
•Festival Village
•Silent Disco presented by Discover Vail
•Bluegrass & Bloodies
February 1, 2022 - Page 129 of 247
EVENT COMPONENTS
FRIDAY, DECEMBER 3RD
NATHANIEL RATELIFF & THE NIGHT SWEATS
with opening performance by Dirt Miller
•Gates Open: 5:00PM
•Opening Act: 6:30PM
•Headliner Act: 8:00PM
•Estimated Attendance: 3,198
SATURDAY, DECEMBER 4th
DIERKS BENTLEY
with opening performance by Callista Clark
•Gates Open: 5:00PM
•Opening Act: 6:30PM
•Headliner Act: 8:00PM
•Estimated Attendance: 3,230
February 1, 2022 - Page 130 of 247
EVENT COMPONENTS
FESTIVAL VILLAGE
Friday –Sunday :: 9AM-4PM :: Mountain Plaza
There was all kinds of love from Vail Snow Days event
partners all weekend long! Attendees had the opportunity
to check out the line-up of exhibiting brands, try some ski
demos, enjoy the live DJ, sign-up for great giveaways and
much more at the base of Gondola One. The on-site expo
partners included Bud Light, Bud Light Seltzer, Toyota,
Spyder, Volley Tequila Seltzer, Nature Valley, Eye Pieces of
Vail, Liberty Skis,GoPro, Vail Summit Orthopedic and
Renewal by Andersen.
SILENT DISCO, presented by Discover Vail
Saturday :: 8:30-11PM :: International Bridge, Vail Village
Attendees were invited to dance under the stars on the
streets of Vail Saturday night. The music was pumping and
hundreds of excited participants grabbed some
headphones, choose their channel and danced to their
own beat! The event and venue were open to the public
with headphone rentals for $5 each. In addition to the
dancing, there was a full bar available for participants to
refresh themselves between their dancing.
February 1, 2022 - Page 131 of 247
EVENT COMPONENTS
SNOW DAYS LIVE!
Thursday –Sunday :: Vail Village & Lionshead
Snow Days LIVE! showcased all the live music going on
at various locations throughout Vail and Lionshead
villages. On top of the headliner concerts at Ford Park,
attendees were able to take advantage of the other
great talent happening all weekend in Vail!
BLUEGRASS AND BLOODIES,
presented by Vail Summit Orthopedics
Sunday 9AM-1PM :: Tavern on the Square, Lionshead
The fun continued with Sunday brunch in Lionshead.
Attendees enjoyed complimentary live music from
The Runaway Grooms and Bloody Mary specials.
PRAY FOR SNOW PUB CRAWL,
presented by Bud Light
Thursday 6-10PM :: Vail Village
To kick -off the Vail Snow Days weekend of festivities, Bud
Light hosted a pub crawl at key accounts in Vail Village
(The George, Pazzo’s, The Red Lion, and Vendetta’s).
Attendees enjoyed Bud Light drink specials and scored
great Bud Light giveaways from the Bud Light brand
team circulating around the accounts all night long.
February 1, 2022 - Page 132 of 247
OVERVIEW
0 2,000 4,000 6,000 8,000
FRIDAY CONCERT
SATURDAY CONCERT
EXPO VILLAGE
SILENT DISCO
ATTANDANCE
675
Approx.7,500
3,230
3,198
*Analytics based on post-event guest survey results
from 582 guests.
**See all results on survey dashboard appendix
February 1, 2022 - Page 133 of 247
•Title Sponsorship of Vail Snow Days
•Discover Vail logo / Vail Snow Days
integrated logo lock-up
•Title Sponsorship of specific event
component
o Silent Disco presented by Discover Vail
•Discover Vail email database growth
effort via Opt-In / Opt-Out on event
ticketing website site
•(8) Discover Vail banners placed
throughout the event venues
•(3) Town of Vail branded tents at
concert venue
•0:30 Discover Vail video played on
screen at both Friday and Saturday
night’s concerts
•Lock-Up logo included on all marketing
•Logo inclusion / tag / mention / hyperlink
included in marketing efforts leading up to
and throughout the event:
o (7,500) Tickets / Credentials
o (250) Event Posters
o (9) Print Advertisements
o (250) Radio Advertisements
o (10) Social Posts (featured/mentioned/tagged)
o (4) E-Mail Blasts
o Event Website
o (4) PR Releases
o Event / Venue / Stage Signage
o Town Banner on Bridge Street
SPONSOR HIGHLIGHTS
2021 Post-Event Recap Report February 1, 2022 - Page 134 of 247
274K
REACH
303K
IMPRESSIONS
7%
ENGAGEMENT
131K
REACH
11%
ENGAGEMENT
35,194
Site Visits
9.8M
PR IMPRESSIONS
420K
PRINT AD IMPRESSIONS
2021 Post-Event Recap Report
365K
EMAILS SENT
MARKETING IMPRESSIONSMARKETING IMPRESSIONS
216K
IMPRESSIONS
944K
DISPLAY AD
IMPRESSIONS
125K
VIDEO STREAMING
IMPRESSIONS
828
HOURS OF VIDEO
INTERACTION
317K
STREAMING AUDIO
IMPRESSIONS
377
FM RADIO ADS
Does not include marketing impressions via event partners initiatives / marketing channels
February 1, 2022 - Page 135 of 247
2021 Post-Event Recap Report
MARKETING FLIGHT
18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5
VSD Facebook: Organic Post x2 x2 X2 x2 x5 x2 x3
VSD Instagram: Organic Post x6 x3 x3
VSD Facebook / Instagram Post Boost x2
VSD Facebook / Instagram Ad Campaign
VSD Press Release
VailSnowDays.com Website
VSD Email Database
VSD Street Team: Postering Vail Valley
VSD Street Team: Postering Front Range
Vail Daily: 1/3 Page
Vail Daily: Full Page FP FP
EFFECTV Streaming / OTT: 0:30 Video
SXM Media: 0:30 Audio
SXM Media: 300x250 Display
KBCO/KWBL Front Range Radio: 0:30 Audio x10 x10 x10 x10 x10 x10 x10 x10 x10 x10 x10 x10
KZYR Vail / Eagle Radio: 0:60 Audio x11 x11 x12 x12 x12 x12 x11 x11 x11 x12 x12 x12 x12 x11 x13 x12 x12 x12 x12 x12 x11 x11
Google Display Ads
Westword: Digital Display Banners
Westword: Desktop Digital Sticky
Westword: Mobile Digital Sticky
Westword: Programmatic Email
Westword: Music Email
Westword: Events Email
Westword: Winter Email
Westword: Full Page Ad / Winter Guide FP
Blackspy Marketing: Dedicated Email
do303: Dedicated Email
do303: Daily Email Display
do303: Digital Display
do303: Targeted Social Campaign
do303: Facebook Post Feature
do303: Instagram Story Feature
do303: Ticket Promotion
303 Magazine: Music Email
303 Magazine: Events Email
303 Magazine: Instagram Post Feature
Two Parts: Events Email
Two Parts: Facebook Post Feature
Two Parts: Instagram Post Feature
Ski Town All-Stars: Instagram Story Feature
OCTOBER NOVEMBER DECEMBERMarketing Channel
2021 VAIL SNOW DAYS MARKETING FLIGHT
*Does not include marketing via event partners initiatives / marketing channels
February 1, 2022 - Page 136 of 247
2021 Post-Event Recap Report
SAMPLING OF PRINT ADVERTISING
WESTWORD WINTER GUIDE
Full Page :: Nov.
VAIL DAILY
1/3 Page :: Nov. 12th
VAIL DAILY
Full Page :: Dec. 3rd
February 1, 2022 - Page 137 of 247
2021 Post-Event Recap Report
VAILSNOWDAYS.COM
February 1, 2022 - Page 138 of 247
2021 Post-Event Recap Report
SAMPLING OF PRESS CLIPPINGS
BRINGING COMMUNITIES TOGETHER
SNOW DAY SOUNDS
Ganong show in super-G
LOCAL & REGION
Eagle County commissioners
are deciding how to spend
federal funds. FOR THE FULL
STORY, SEE PAGE A8.
WEATHER | INSPIRED BY
®
Maxwell White
Stone Creek Charter School
Mostly sunny
High 48; Low 26 — Weather B8
SPORTS & OUTDOORS
The Visa Big Air men’s snow-
board final will not include
any American. FOR THE FULL
STORY, SEE PAGE A37.
SATURDAY, 12 • 4 • 21 | VAILDAILY.COM | FREE
American flies to third in Friday’s World Cup race at Beaver Creek on the
same speed track where he took second in 2015 worlds downhill. A2, A3
CALENDAR
Check out all of the fun stu
happening in the valley and
learn how to submit your
event. SEE PAGE B6.
CHRIS DILLMANN/VAIL DAILY
Nathaniel Rateli & The Night Sweats play Vail Snow Days for the rst night of concerts Friday in Vail. Today is Dierks Bentley.
Nothing
Compares.INTERNATIONAL REALTY
LIV
SOLD AT $2,775,000
HIGHLANDS TOWNHOME 20
Incredible Beaver Creek Location,3-bed,3.5-bath
HIGHEST EVER DUPLEX OR TOWNHOME
PRICE PER SQUARE FOOT SALE IN BEAVER CREEK
th
LiveBeaverCreek.com |970.376.1029
February 1, 2022 - Page 139 of 247
2021 Post-Event Recap Report
SAMPLING OF PRESS CLIPPINGS
February 1, 2022 - Page 140 of 247
2021 Post-Event Recap Report
EFFECTV MEDIA RECAP
125,380
impressions delivered within premium video content
828.23
hours interacting with the 0:30 Vail Snow Days promo video
75%
video impressions that were viewed in full
0:30 VAIL SNOW DAYS PROMO VIDEO
February 1, 2022 - Page 141 of 247
2021 Post-Event Recap Report
SXM MEDIA RECAP
Audio Banner Display Banner
316,457
0:30 Audio Commercials Delivered
193,669
300x250 Display Impressions Delivered
February 1, 2022 - Page 142 of 247
2021 Post-Event Recap Report
WESTWORD MEDIA SAMPLING
February 1, 2022 - Page 143 of 247
2021 Post-Event Recap Report
SAMPLING OF TWO PARTS + do303 MEDIA
February 1, 2022 - Page 144 of 247
2021 Post-Event Recap Report
VAIL SNOW DAYS E -MAIL MARKETING
BLASTS
February 1, 2022 - Page 145 of 247
2021 Post-Event Recap Report
SAMPLING OF DIGITAL DISPLAY ADS
300x250
300x600
320x50
728x300
940x250
468x60
February 1, 2022 - Page 146 of 247
2021 Post-Event Recap Report
SAMPLING OF SOCIAL MEDIA ADS
February 1, 2022 - Page 147 of 247
2021 Post-Event Recap Report
SAMPLING OF SOCIAL MEDIA ADS
BASE OF GONDOLA ONE
VAIL VILLAGE
PRESENTED BY BUD LIGHT
THIS FRIDAY
TICKETS ON SALE @
VAILSNOWDAYS.COM
BASE OF GONDOLA ONE
VAIL VILLAGE
PRESENTED BY BUD LIGHT
THIS SATURDAY
TICKETS ON SALE @
VAILSNOWDAYS.COM
PARTNER EXPOS,
LIVE DJ,
SKI DEMOS, GIVEAWAYS
& MORE
FRIDAY THRU SUNDAY
9AM –4PM
BASE OF GONDOLA ONE
VAIL VILLAGE
February 1, 2022 - Page 148 of 247
2021 Post-Event Recap Report
SIGNAGE + COLLATERAL
Town Banner (Vail Village + Lionshead)
3’ x 8’ General Event Banner 3’ x 8’ Silent Disco Banner
February 1, 2022 - Page 149 of 247
2021 Post-Event Recap Report
SIGNAGE + COLLATERAL
Poster
Town Roundabout Signage
ARTWORK BY JOHN FELLOWS
ARTWORK BY JOHN FELLOWS
DEC. 2-5,
2021
February 1, 2022 - Page 150 of 247
2021 Post-Event Recap Report
SIGNAGE + COLLATERAL
Stage Header
Stage BackdropStage Wing (L)Stage Wing (R)
February 1, 2022 - Page 151 of 247
2021 Post-Event Recap Report
SIGNAGE + COLLATERAL
BAND ACCESS AT CONCERT VENUE.
VALID FOR STAGE
& BACKSTAGE.
FRIDAY, DEC 3, 2021
FRIDAY B
A
N
D
BAND ACCESS AT CONCERT VENUE. VALID FOR STAGE
& BACKSTAGE.
SATURDAY, DEC 4, 2021
SATURDA
Y
B
A
N
D MEDIA
MEDIA ACCESS AT CONCERT VENUE. VALID FOR GENERAL ADMISSION AND VIP AREAS. ESCORTED ACCESS TO STAGE.
PRODUCTION ACCESS AT CONCERT VENUE. VALID FOR STAGE,
BACKSTAGE AND
PRODUCTION LANES.
PRODUCT
I
O
N
VIP ACCESS AT
FORD PARK VENUE.
SATURDAY, DEC 4, 2021.
SATURDA
Y
V
I
P
VIP ACCESS AT FORD PARK VENUE. FRIDAY, DEC 3, 2021.
FRIDAY V
I
P
Credentials (Front)
Credentials (Back)
February 1, 2022 - Page 152 of 247
THANK YOU FOR YOUR
PARTNERSHIP
February 1, 2022 - Page 153 of 247
18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5
VSD Facebook: Organic Post x2 x2 X2 x2 x5 x2 x3
VSD Instagram: Organic Post x6 x3 x3
VSD Facebook / Instagram Post Boost x2
VSD Facebook / Instagram Ad Campaign
VSD Press Release
VailSnowDays.com Website
VSD Email Database
VSD Street Team: Postering Vail Valley
VSD Street Team: Postering Front Range
Vail Daily: 1/3 Page
Vail Daily: Full Page FP FP
EFFECTV Streaming / OTT: 0:30 Video
SXM Media: 0:30 Audio
SXM Media: 300x250 Display
KBCO/KWBL Front Range Radio: 0:30 Audio x10 x10 x10 x10 x10 x10 x10 x10 x10 x10 x10 x10
KZYR Vail / Eagle Radio: 0:60 Audio x11 x11 x12 x12 x12 x12 x11 x11 x11 x12 x12 x12 x12 x11 x13 x12 x12 x12 x12 x12 x11 x11
Google Display Ads
Westword: Digital Display Banners
Westword: Desktop Digital Sticky
Westword: Mobile Digital Sticky
Westword: Programmatic Email
Westword: Music Email
Westword: Events Email
Westword: Winter Email
Westword: Full Page Ad / Winter Guide FP
Blackspy Marketing: Dedicated Email
do303: Dedicated Email
do303: Daily Email Display
do303: Digital Display
do303: Targeted Social Campaign
do303: Facebook Post Feature
do303: Instagram Story Feature
do303: Ticket Promotion
303 Magazine: Music Email
303 Magazine: Events Email
303 Magazine: Instagram Post Feature
Two Parts: Events Email
Two Parts: Facebook Post Feature
Two Parts: Instagram Post Feature
Ski Town All-Stars: Instagram Story Feature
OCTOBER NOVEMBER DECEMBERMarketing Channel
2021 VAIL SNOW DAYS MARKETING FLIGHT
February 1, 2022 - Page 154 of 247
Estimated Actual
Total Expenses $735,425.00 $1,176,908.61
Site/Location/Operations Estimated Actual Food & Beverage Estimated ActualRentals$31,500.00 $39,503.00 Public Food + Beverage $15,000.00 $18,380.00Insurance$8,000.00 $8,000.00 Private Food + Beverage $10,000.00 $11,951.00Sound/AV $57,150.00 $81,745.00 Client/Staff Meals $4,000.00 $4,878.00Heavy/Large Equipment & Fuel $11,000.00 $11,625.00 F&B Supplies $7,000.00Trash/Composting $2,400.00 $3,959.00 Total $36,000.00 $35,209.00Restroom Utilities $7,500.00 $6,820.00Staff/Labor $74,500.00 $82,439.00 Program/Lodging Estimated Actual Column1Security$15,550.00 $17,867.00 Entertainment Fees $265,000.00 $637,000.00Vail PD $6,000.00 $6,000.00 Rider Requirements $10,000.00 $30,728.00Emergency Services $5,000.00 $2,125.00 Travel & Lodging $6,000.00 $12,768.00Banners - Printing & Signage $6,600.00 $5,960.00 Sponsor Lodging $1,200.00 $0.00Plow Services $2,000.00 $0.00 Production Manager $10,000.00 $10,000.00Misc. Supplies $3,500.00 $6,900.00ADA$1,750.00 $1,902.00VIP Amenties & Services $5,500.00 $4,445.00Total$237,950.00 $279,290.00 Total $292,200.00 $690,496.00
Marketing Estimated Actual Other Estimated ActualAdvertising - Radio $3,500.00 $3,500.00 Project Fee $95,925.00 $95,925.00Advertising - Print $5,000.00 $5,430.00 Charitable Contribution $3,000.00 $3,000.00Advertising - Social Media $8,000.00 $4,250.00 Total $98,925.00 $98,925.00Public Relations $5,000.00 $5,312.00Digital$5,400.00 $10,736.00OOH - Billboard/Comcast TV $6,000.00 $4,000.00Graphic Design $2,500.00 $2,000.00Website$5,000.00 $5,000.00Sponsor Fulfillment $3,500.00 $5,400.00Printing - Rack Cards, Posters $3,000.00 $1,884.00Marketing Firm $5,000.00 $5,000.00Recaps$750.00 $750.00
Total $52,650.00 $53,262.00
Administrative Estimated ActualTelephone/Internet/Radios $600.00 $2,339.45Photography$2,500.00 $1,500.00Video$3,400.00 $3,900.00Permit Fees $2,100.00 $1,926.98Postage/Shipping $200.00 $0.00In Kind Trades $2,500.00 $0.00Supplies-Office or Other $1,300.00 $21.10Credentials, Lanyards $2,000.00 $2,082.00Demographic Survey $500.00 $500.00Sales Tax $2,600.00 $1,800.00Administrative, POS/Bank Fees $1,800.00 $5,657.08
Total $17,700.00 $19,726.61
Vail Snow Days 2021
> ExpensesPlease complete the budget template with all event related expenses. If the categories are not relevant, you can skip
or rename them.
February 1, 2022 - Page 155 of 247
Estimated ActualTotal Income $740,000.00 $1,126,466.00
Tickets/AdmissionsEstimated Actual Estimated Actual3198Nathaniel Rateliff Tickets $0.00 $127,398.003230Dierks Bentley Tickets $0.00 $233,508.000Ticket Fees $0.00 $17,976.000<Insert Other> @ $0.00 $0.00$0.00 $378,882.00
Programs/AdvertisingEstimated Actual Estimated Actual0Covers @ $0.00 $0.000Half-pages @ $0.00 $0.000Quarter-pages @ $0.00 $0.000<Insert Other> @ $0.00 $0.000<Insert Other> @ $0.00 $0.000<Insert Other> @ $0.00 $0.00$0.00 $0.00
Exhibitors/vendorsEstimated Actual Estimated Actual0Large booths @ $0.00 $0.000Med. booths @ $0.00 $0.00Small booths @ $0.00 $0.000<Insert Other> @ $0.00 $0.00<Insert Other> @ $0.00 $0.000<Insert Other> @ $0.00 $0.00$0.00 $0.00
Revenue from other itemsEstimatedActual Estimated Actual0Cash Sponsorships @ $0.00 $375,000.00 $367,450.000In Kind Sponsorships @ $0.00 $0.000Donations @ $0.00 $0.001CSE Funding @ $0.00 $300,000.00 $300,000.000Grants @ $0.00 $0.001F&B Sales @ $0.00 $65,000.00 $78,425.000Merchandise Sales @ $0.00 $0.00 $1,709.000<Insert Other> @ $0.00 $0.00$740,000.00 $747,584.00
Vail Snow Days 2021
> Income
February 1, 2022 - Page 156 of 247
Estimated ActualTotal income $740,000.00 $1,126,466.00Total expenses $735,425.00 $1,176,908.61Total profit (or loss)$4,575.00 -$50,442.61
Vail Snow Days 2021
> Profit - Loss Summary
$0.00
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$1,000,000.00
$1,200,000.00
$1,400,000.00
Estimated Actual
Total income
Total expenses
February 1, 2022 - Page 157 of 247
December 9 - 12, 2021
February 1, 2022 - Page 158 of 247
February 1, 2022 - Page 159 of 247
Highlights
•Multiple artists nominated for a Grammy after festival announcement
•Over 90% of guest were in Vail primarily for the event
•Extremely high occupancy rates in Vail hotels including high end options
•Excellent connection with target market // 25 - 35 year old
•International media coverage in major publications
•Estimated economic impact is over $6 Million
•Recognized as one of the premier winter music festivals in the country
February 1, 2022 - Page 160 of 247
Attendance
•Sold out weeks in advance at 6k daily attendance
•Tickets ranged from $200 to $500, sold on secondary market for up to $1K
•95% of guests purchased a multi-day ticket
•Strong International presence
•Over half of guests from out of state
February 1, 2022 - Page 161 of 247
Marketing
•Created nearly 6 million impressions
•1.75 Million unique viewers
•70k unique visitors to PowabungaFestival.com
•Social Media following increased from 3,000 to 10,000
•Created viral content with almost half a million views on multiple posts
February 1, 2022 - Page 162 of 247
Challenges
•Box Office
•Future events will have 100% offsite box office with more staff
•Hundreds of fake tickets clogged an already stressed system
•Staff
•We lost some key staff that contracted COVID early in production week
•Will OVER staff key departments in the future to avoid issues
•Venue
•We will reduce overall capacity by at least 20% for future events
•Setup the venue to be easier to deal with snow removal
•Implement a better security program
February 1, 2022 - Page 163 of 247
February 1, 2022 - Page 164 of 247
February 1, 2022 - Page 165 of 247
Surveyed Event Recap: Powabunga Festival
Cultural, Recreational & Community Category
January 5, 2022
February 1, 2022 - Page 166 of 247
Powabunga Festival: Dec 9-12, 2021
Austin Gavlak
817.542.4965
austin@powabungafestival.com
2February 1, 2022 - Page 167 of 247
Overall Event Highlights & Successes
3
•MEDIA:
•Powabunga received coverage in publications across the country including
features in Westword and Freeskiier
•ATTENDANCE
•Powabunga sold out weeks in advance at 6k in attendance per day
•VIP tickets sold out months in advance
•95% of guests purchased a weekend pass.
•Strong international presence
•Half of our guests were from out of state.
•TALENT
•Multiple artists on our lineup this year were nominated for a Grammy
between the time of our announcement and the event.
•MKTG
•Multiple artists on our lineup this year were nominated for a Grammy
between the time of our announcement and the event.
February 1, 2022 - Page 168 of 247
Questions from CSE
4
•The CSE will ask questions about your event and recap
•Leave this blank – it’s a placeholder
February 1, 2022 - Page 169 of 247
Attendance Estimate
5
•Attendance
•Sold out at 12k ppl over 2 days
•Was this the attendance you expected?
• YES
•How would you impact attendance next year?
•We would reduce capacity to 5k per day
February 1, 2022 - Page 170 of 247
Visitor Type
6
•Was this the visitor type split you expected? YES!
•Why or why not?
•Because we booked a lineup of top tier artists.
•What steps would you take to optimize visitor mix for future events?
•Continue to work with a mix of up and coming and well established artists
February 1, 2022 - Page 171 of 247
Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only Only
7
•What measures did you take to
encourage attendees to book
lodging in the Town of Vail?
•Multi-day event with
established lodging
partnerships
February 1, 2022 - Page 172 of 247
Overall Visitor Profile
8
•Who was your anticipated target demographic?
•50/50 M to F , achieved 45/55 M to F
•25 to 35 years old
•Did you reach your target demographic?
•YES
•Why or why not?
•By creating an event with strong
appeal for young professionals
•What would you change to attract that audience
next year?
•We attracted exactly who we were trying
to.
February 1, 2022 - Page 173 of 247
Role/Importance of Event in Intent to Visit Vail
9
•What actions did you take this year to generate the number of overnight guests?
•Sold only multi-day passes until week of event
•Created lodging partnerships with multiple
•How would you increase the number of overnight Vail guests coming for the event next
year?
•By making it a 3 day event instead of 2
February 1, 2022 - Page 174 of 247
NPS (Net Promoter Score)/Likelihood to Recommend
10
•Do you think the NPS scores reflect the attendee event experience?
•I think is fairly accurate to that 86% percent of ppl rated the event a 7 or higher, and 62% of
ppl gave it a 9 or 10. Translates to over 5,000 guests giving Powabunga a thumbs up!
•What steps would you take to improve the NPS scores for your event next year?
•Improved Box Office
•Improved Security
•Reduced Capacity by 20%
February 1, 2022 - Page 175 of 247
Estimated Return on Investment (ROI) & Attendee Expenditures
11
•What did your event do to encourage spending
in Vail?
•Provided an excellent reason to travel to
vail for a multi-day vacation for an affluent
international crowd with disposable
income
February 1, 2022 - Page 176 of 247
Event Strengths & Weaknesses
12
•How did the event exceed expectations?
•Incredibly strong international attendance
•Immersive stage design
•95% of attendees stayed for entire weekend.
•What are areas for event improvement?
•Box Office experience
•Security Program
•Venue layout
•How did this year’s event compare to previous years?
•Double the attendance
•Higher end clientele
•Multiple Grammy nominees performed
February 1, 2022 - Page 177 of 247
Vail Brand Compatibility
13
•How did the event support the Vail Brand?
•Powabunga created an international lineup of top tier artists to
establish itself as the premier winter music festival in the United States,
drawing guests from across the world for a multi-night stay. The quality
of talent and production supports Vail’s mission to be the premier
winter mountain destination.
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
February 1, 2022 - Page 178 of 247
Community Contribution
14
•How did the event impact Vail’s sense of community?
•Powabunga sold local’s tickets at a discounted rate and had a special
reserve of single day tickets meant for locals who were not in a
position to take both days off of work.
•We employed over 100 local people
•Our art program collaborated with a dozen local artists
February 1, 2022 - Page 179 of 247
Topline Marketing Efforts
15
•Social Media
•A well executed socials plans grew our following over 300%
to 10k followers
•Digital Marketing
•5.95 Million impressions to 1.74 Million unique viewers
•67 Thousand unique website visitors
•Street Team
•Targeted campaigns across all major cities in Colorado
February 1, 2022 - Page 180 of 247
Potential for Growth & Sponsorships/Media Exposure
16
•How do you see the event evolving or growing next year?
•More diverse music
•Improved box office experience and smaller capacity allowance
•Better security to ensure premium guest experience
•What sponsors do you plan to target next year? (Including existing and potential
sponsors)
•Verizon, Oakley, Terramana, Jager, Ski/snowboard brands, etc
•How will you leverage media exposure and extend the marketing reach next year?
•We will continue to dial in the methods that made us successful this year.
February 1, 2022 - Page 181 of 247
Sustainability Efforts
17
•What measures were taken at your event/program to support the
environmentally-friendly goals of the Town of Vail?
•Hired a dedicated sustainability team to sort all trash, recycling and
compost.
•What waste reduction methods were used during your event/program?
•All Bio friendly disposables
•How could you improve on sustainability efforts for next year’s event?
•Reusable cups
February 1, 2022 - Page 182 of 247
Event Budget
18
* Event producer to attach detailed budget for recap
Item $
Total Event Budget:1,649,882.85
CSE Funds:300,000
Cash Sponsorship (not CSE):72,000
In-kind Sponsorship:6,000
Marketing Budget:62,767
Profit & Loss:386,096.36
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Talent and Marketing
February 1, 2022 - Page 183 of 247
REVENUE POWABUNGA 2021 - ROLL-
UP
Ancillary Revenue Revenue Roll-Up ACTUAL
Municipal Funding $300,000.00 Ancillary Revenue $372,500.00
Food + Craft vendor
revenue
$500.00 Festival Ticket Revenue $1,264,026.00
Brand Partnerships $72,000.00 After Party Ticket Revenue $143,320.00
Ancillary Revenue Goal $372,500.00 Concession Revenue $252,109.19
Festival Ticket Sales Actual Current Ticket
Sales
Merchandise Revenue $4,024.03
2-Day GA @ $199 19,900.00 100 Total Revenue Projection $2,035,979.22
2-Day GA @ $229 45,800.00 200
2-Day GA @ $249 1,087,134.00 4,366 Expense Roll-Up
Friday Single Day GA @
$129
3,267.00 33 After Party Expense $68,621.00
Saturday Single Day GA
@ $149
37,539.00 291 $74,965.00
2-Day VIP @ $399 33,516.00 84 $18,320.00
2-Day VIP @ $499 166,167.00 333 Cost of Goods $66,410.45
VIP Upgrade 5,000.00 20 Equip Rental $100,144.60 Pending
Festival Ticket Revenue $1,398,323.00 5,427 Fuel $4,878.81
Processed Refunds $134,297.00 Insurance $8,153.00
NET Festival Ticket
Revenue
$1,264,026.00 Labor $232,394.50 Pending
After Party Ticket Sales Actual Lodging $68,540.00
Bunga Brunch 2,500.00 50 Marketing $62,767.00
Friday - Buckhorn 64,080.00 1,602 Merch Cogs $7,989.00
Saturday - Ski House 79,240.00 1,981 Payroll $1,885.00
After Party Ticket Sales
Revenue
$143,320.00 3,583 Permits $500.00
CONCESSION REVENUE Actual Photo + Video $25,681.00
DAY ONE Concession
Sales
$138,358.00 POS $4,089.75
DAY TWO Concession
Sales
$147,120.00 Production $231,959.00
Projected Gross Sales $285,478.00 Signage $4,972.00
SALES TAX 8.40%Supplies $3,525.74
SALES TAX $22,121.91 Talent - Day One $83,000.00
Tax Adjusted Gross
Sales
$263,356.09 Talent - Day Two $422,500.00
CC FEES 3.75%Talent Escalator $112,550.00
CC FEES $3,746.90 $42,740.00
Concession Revenue $259,609.19 $3,297.00
NPO Donation $7,500.00 Total Expense Projection $1,649,882.85
ACTUAL
NET Concession
Revenue
MERCHANDISE
$252,109.1
9
Actual
NET EVENT CONTRIBUTION $386,096.36
Festival Merch Sales
$4,425.00
VIP Experience
Wristbands / Creds
Pending
Art Program
Artist Hospitality Pending
POWABUNGA VAIL 2021 BUDGET
February 1, 2022 - Page 184 of 247
Projected Gross Sales $4,425.00
SALES TAX 8.40%
SALES TAX $342.90
Tax Adjusted Gross
Sales
$4,082.10
CC FEES 3.75%
CC FEES $58.08
NET Merchandise
Revenue
$4,024.03
February 1, 2022 - Page 185 of 247
Powabunga Marketing Recap
Reach: 1,744,084
Impressions: 5,952,114
Video Plays: 2,105,682
Website Visitors: 67K
Sessions: 96K
Demographics:
Female: 58%
Male: 42%
Age:
18-24: 21.76%
25-34: 40.04%
35-44: 20.31%
45-54: 9.89%
55-64: 5.35%
65: 2.66%
Countries Represented:
USA
Canada
Mexico
Brazil
Argentina
Australia
UK
Ireland
Sweden
Germany
New Zealand
Turkey
France
February 1, 2022 - Page 186 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: 2021 Vail L ocal Housing Authority S emi Annual Report
P RE S E NT E R(S ): George Ruther, Housing Director and Steve L indstrom, Chair, Vail L ocal
Housing A uthority
AC T IO N RE Q UE S T E D O F C O UNC I L: L isten to presentation and respond to the visioning
questions highlighted in S ection I I I of the attached memorandum
B AC K G RO UND:
The purpose of this agenda item is to outline topics f or discussion in preparation of a strategic
planning worksession with the Vail Town Council. To measure perf ormance towards achieving the
adopted housing goal f or the Vail community, the Vail L ocal Housing A uthority prepares a twice
annual report summarizing progress and looking forward towards new opportunities. A key
component of the presentation will be a strategic look f orward into 2022 and beyond f or delivering
on housing in the Vail community. Looking forward into 2022, four themes are likely to drive housing
successes into the coming years. T hose themes include a focus on the following:
1) S ustainability and Resiliency
2) Opportunity and S olutions,
3) Tools and Resources, and
4) F unding
To that end, a series of consideration are highlighted in S ection I I I of the memorandum to begin
facilitating a worksession discussion between the Vail L ocal Housing Authority and the Vail Town
Council with the intent of continuing successful progress towards the Town's adopted housing goal.
AT TAC H ME N TS:
Description
Memorandum
February 1, 2022 - Page 187 of 247
To: Vail Town Council
From: George Ruther, Housing Director
Steve Lindstrom, Chair, Vail Local Housing Authority
Date: February 1, 2022
Subject: Vail Town Council/ Vail Local Housing Authority Strategic Planning Evening
Worksession – Semi Annual Report.
I. Purpose
The purpose of this memorandum is to outline topics for discussion in preparation of a
strategic planning worksession with the Vail Town Council. To measure performance
towards achieving the adopted housing goal for the Vail community, the Vail Local
Housing Authority shall prepare a twice annual report summarizing progress and looking
forward towards new opportunities. A key component of the presentation will be a
strategic look forward into 2022 and beyond for delivering on housing in the Vail
community.
II. Topics for Discussion
The Vail Local Housing Authority and the Vail Town Council, collaborating as Vail Home
Partners, have realized substantial success in delivering housing results in the Vail
community. Much of the success is attributed to thoughtful and strategic planning on
behalf of the partners. Since adoption of the 2027 Vail Housing Strategic Plan and
inception of the Town’s Housing Department, the Vail community has realized a 48%
increase in the total number of deed-restricted homes available for year-round and
seasonal residents. Today, more than 1,025 deed restricted homes are built or under
construction in Vail.
Looking forward into 2022, four themes are likely to drive housing successes into the
coming years. Those themes include a focus on the following:
1) Sustainability and Resiliency
2) Opportunity and Solutions,
3) Tools and Resources, &
4) Funding
February 1, 2022 - Page 188 of 247
Town of Vail Page 2
1). Sustainability and Resiliency
The availability and attainability of housing impacts many aspects of sustainability and
resiliency of the Vail community, including environment, economy, and the community.
As noted by the Vail Town Council, housing is infrastructure in Vail. As infrastructure, the
availability of housing becomes the common thread that ties each of these aspects of
sustainability and resiliency together.
In addressing sustainability and resiliency of community character, the environment, and
the economy, density of development, when done right, becomes a valuable ally. Density
done right creates community, ensures critical mass, improves public transit operations,
reduces the cost of delivery of services, optimizes already scarce land resources, lessens
vehicle miles travelled, creates economies of scale for development, maintains
community character and scale, etc.
2). Opportunities and Solutions
The coming year is filled with new opportunities to advance the Town’s adopted housing
goal. Consistent with Vail’s “all of the above” approaches to delivering on housing, which
includes developments, programs, and initiatives, the following opportunities and
solutions exist to increase the supply of deed-restricted homes in the coming years:
DeveIopments
In town:
East Vail CDOT parcel (15 to 20 homes)
Public Works facility (130 to 150 homes)
West Middle Creek (TBD)
Civic Area (TBD)
Cascade tennis court site (TBD)
Timber Ridge Village Apartments (200 homes min.)
West Vail neighborhoods (TBD)
West Vail Commercial (TBD)
Out of town:
Eagle-Vail State Land Board parcel (Phase 1 +200 to 250 homes)
Swift Gulch site (45 to 60 homes)
Traer Creek parcel (TBD)
Tract Y, Metcalf Road (+/- 54 homes)
Programs
Vail InDEED Deed Restriction Purchase Program
Vail InDEED Homebuyer Cash Offer Assistance Program
Vail InDEED Buydown Program
Town of Vail Internal Housing Program
February 1, 2022 - Page 189 of 247
Town of Vail Page 3
Long-term Rental Property Owner Incentives
EHU Exchange amendments
Initiatives
Amend commercial linkage, inclusionary zoning, and residential linkage
Utilization of deed-restricted assets as collateral for issuance of debt
Fannie Mae deed-restricted lending policies
Vail Housing 2027 Plan update
Vail Home Partners Housing Subcommittee
Remote working policy deed restriction qualifications
No Net Loss of Rental Homes
3). Tools and Resources
2018 Town of Vail Housing Policy Statements
Knowledgeable and experienced staff with years of institutional knowledge
Well-established relationships with local, regional, and private-sector partners
Proven and demonstrated track record of delivering on housing successes
Vail Local Housing Authority
4). Funding
In 2018, the Vail Town Council, in collaboration with the Vail Local Housing Authority,
adopted 10 Housing Statements. Each of these statements is intended to articulate the
measures the Vail Town Council will towards achieving the adopted housing goal. Of
significance, Housing Policy Statements #4 and #10 state,
“#4 Leverage Financial Strength – We will use our financial strength and acumen
to acquire deed-restrictions”, and
“#10 Funding is Policy – The Vail Town Council will fund housing opportunities
and solutions.”
Sources of funding for housing opportunities and solutions include the following:
0.5% dedicated sales tax
Bonding/Issuance of debt
Fund balance reserves
Private equity participation
Housing mitigation fees
Federal/state grants
III. Questions for Vail Town Council Consideration
The Vail Town Council is preparing to adopt an updated action plan for the years 2022
through 2026. The adoption of an updated plan is anticipated to occur in the coming
February 1, 2022 - Page 190 of 247
Town of Vail Page 4
weeks. The action plan is likely to include specific recommendations for actions and
priorities for implementation to achieve community objectives, including housing.
To better articulate a vision and further inform the 2022 Action Plan, the Vail Local
Housing Authority recommends the Vail Town Council considers providing responses to
the following questions:
1. How should the estimated $3.5M to $4M funds collected annually from the 0.5%
housing fund sales tax increase be invested to increase the supply of deed -
restricted homes?
2. How would the Vail Town Council invest $8M - $10M in housing if the funds were
available? What new opportunities would this investment in housing create?
3. What role should land banking play in the Town’s long-term strategic plan for
housing? Historically, the availability of land has been a limiting factor in the
Town’s ability to deliver housing results.
4. What is the Vail Town Council’s vision for the future of housing in Vail? What
role does developing housing downvalley play and how is it best to address the
unintended consequences?
5. How best can the Vail Local Housing Authority participate in the redevelopment
of the Timber Ridge Village Apartments? The development of Middle Creek at
Vail Apartments may be a worthwhile model to consider.
6. How can the Vail Local Housing Authority better assist the Vail Town Council in
achieving its adopted housing goal? Are there additional actions the Authority
should be taking or possibly pursuing differently?
7. What are the Vail Town Council’s preferred strategies for achieving its adopted
housing goal? New development? Public partnerships? Private sector
incentives? Deed restriction purchase? In-town or down valley?
8. From a visioning perspective, what if housing became integral to Vail’s secret
sauce to success? If housing is in fact infrastructure in the eyes of town leaders,
how do we leverage the availability and attainability of housing to give Vail a
competitive edge amongst its peers and serve to provide the core for ongoing
sustainability and stewardship efforts?
9. From a housing perspective, what is going to be different 5 to 7 years from now?
What progress has the Town made towards achieving the housing goal? How
have the conditions changed?
February 1, 2022 - Page 191 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Villa Cortina Revocable L icense A greement
P RE S E NT E R(S ): Tom Kassmel, Town E ngineer
AC T IO N RE Q UE S T E D O F C O UNC I L: A pprove Revocable L icense Agreement for private
improvements on town property
B AC K G RO UND: The Villa Cortina Condominium Association, located at 22 West Meadow
Drive, has had approximately 50 square feet of private improvements on town property for over 30
years without a license agreement or easement. T he improvements include a portion of their
driveway and the western masonry wall, light, and gate.
S TAF F RE C O M M E ND AT IO N: Town staff recommends that the Town Council approve the pre-
existing encroachment with the ability to maintain and improve them in accordance with the attached
Revocable L icense Agreement as approved by the Town A ttorney
AT TAC H ME N TS:
Description
Memo
License Agreement & Exhibit
February 1, 2022 - Page 192 of 247
To: Town Council
From: Public Works Department
Date: 2-1-22
Subject: Villa Cortina Revocable License Agreement
I. SUMMARY
The Villa Cortina Condominium Association, located at 22 West Meadow Drive, has had
private improvements on town property for over 30 years without a license agreement or
easement. The improvements include a portion of their driveway and the western
masonry wall, light, and gate. The improvements encompass approximately 50 square
feet. (See photo below)
Villa Cortina is planning on updating and improving their driveway entry and are now
required to formalize an agreement for the improvements that are on town property.
The improvements allow for the separation between the town of Vail Fire Department’s
parking and the Villa Cortina driveway entrance and also allow the Vail Fire Department
to maintain their existing angled parking.
II. RECOMMENDATION
Town staff recommends that the Town Council approve the pre-existing encroachment
with the ability to maintain and improve them in accordance with the attached
Revocable License Agreement as approved by the Town Attorney.
February 1, 2022 - Page 193 of 247
REVOCABLE LICENSE AGREEMENT
THIS REVOCABLE LICENSE AGREEMENT (the "Agreement") is made this ____
day of _____________, 2021 (the "Effective Date"), by and between the TOWN OF VAIL,
COLORADO, a Colorado home rule municipality with a legal address of 75 South
Frontage Road, Vail, Colorado 81657 (the "Town"), and
VILLA CORTINA CONDOMINIUM ASSOCIATION, INC., A Colorado nonprofit
corporation with a legal address of 22 West Meadow Drive, Vail, Colorado 81657
("Licensee").
WHEREAS, Licensee desires to obtain a License to occupy and use the Town-
owned property more particularly described and depicted in Exhibit A, attached hereto
and incorporated herein by this reference (the "Licensed Property"); and
For and in consideration of the covenants herein contained and other good and
valuable consideration, the receipt and sufficiency of which are hereby acknowledged,
the Parties agree as follows:
SECTION 1. LICENSE
Subject to all the terms and conditions contained in this Agreement, the Town
hereby grants to Licensee a license to occupy and use the Licensed Property for the
purpose of constructing, maintaining and using a masonry wall, gate (and related
appurtenances), and driveway including the ability to improve with entry wall with stucco,
paint, stone cladding, and similar improvements.
SECTION 2. TERM AND TERMINATION
The term of this Agreement shall commence on the Effective Date and shall
continue until terminated by Licensee or its assigns. The Town may terminate this
Agreement at any time, with or without cause, by providing Licensee 60 days’ written
notice of termination of this Agreement.
SECTION 3. MAINTENANCE
Licensee shall, at its own expense, keep and maintain in good repair any str uctures
constructed, placed, operated or maintained on the Licensed Property and, within 30 days
of termination of this Agreement, shall remove such structures from the Licensed
Property.
SECTION 4. DAMAGE
Other than for damage caused by the Town, its r epresentatives or agents,
Licensee shall be responsible for all damage to the Licensed Property arising out of or
resulting from the use of the Licensed Property by the Licensee, its agents, employees,
visitors, patrons and invitees. The Town shall notify Licensee immediately upon discovery
of any damage to the Licensed Property. Licensee shall correct and repair the damage
within 7 days of notification or knowledge of the damage unless otherwise directed by the
February 1, 2022 - Page 194 of 247
2
Town, or if such damage cannot reasonably be corrected or repaired in such timeframe,
within a reasonable time given the nature or repair or correction needed and seasonal
conditions.
SECTION 5. INDEMNIFICATION
Licensee agrees to indemnify and hold harmless the Town and its officers, insurers,
volunteers, representative, agents, employees, heirs and assigns from and against all
claims, liability, damages, losses, expenses and demands, including attorney fees, on
account of injury, loss, or damage, including without limitation claims arising from bodily
injury, personal injury, sickness, disease, death, property loss or damage, or any other
loss of any kind whatsoever, which arise out of or are in any manner connected with this
Agreement or the use of the Licensed Property if such injury, loss, or damage is caused
in whole or in part by, the act, omission, error, professional error, mistake, negligence, or
other fault of Licensee, any contractor of Licensee, or any officer, employee,
representative, or agent of Licensee, or which arise out of a worker's compensation claim
of any employee of Licensee or of any employee of any contractor of Licensee.
SECTION 6. INSURANCE
Licensee agrees to procure an insurance policy which includes and covers the
Licensed Property, and to name the Town as an additional insured thereon. Such
insurance policy shall at a minimum include liability and property damage insurance, with
a combined single limit for bodily injury and property damage of $1,000,000 per person
and $2,000,000 per occurrence. A Certificate of Insur ance showing the Town as an
additional insured shall be provided to the Town within 30 days of the Effective Date and
annually thereafter. The failure to provide the Certificate of Insurance shall be grounds
for immediate termination of this Agreement and revocation of the license granted herein.
SECTION 7. NOTICES
Any notice given pursuant to this Agreement by either Party to the other shall be
in writing and mailed by first class United States Mail or nationally recognized overnight
carrier in either case with tracking, addressed as follows:
To the Town: Town of Vail
75 S. Frontage Road
Vail, CO 81657
To Licensee: VILLA CORTINA CONDOMINIUM ASSOCIATION, INC.
22 West Meadow Drive
Vail, CO 81657
SECTION 8. DEFAULT
The failure by Licensee to comply with a material provision of this Agreement shall
constitute a default of this Agreement, for which the Town shall provide Licensee written
notice and 30 days from the date of delivery of the notice to cure such default, unless the
February 1, 2022 - Page 195 of 247
3
cure will take longer than 30 days to implement, in which case such reasonable time as
is needed to complete the cure, provided that Licensee commences cure during such 30-
day period and pursues such cure diligently and in good faith to its completion. Upon an
uncured default, the Town may then immediately terminate this Agreement. In addition,
the Town may take any action at law or in equity to enforce performance of any obligation
of Licensee under this Agreement. The Town's remedies shall be cumulative, and the
exercise of one remedy shall not prevent the exercise of any other available remedy. If
the Town brings suit to enforce any provision of this Agreement and the Town prevails,
the Town shall be entitled to all costs incurred in connection with such action, including
reasonable attorney fees.
SECTION 9. MISCELLANEOUS
A. Agreement Binding. This Agreement shall inure to the benefit of and be
binding upon the heirs, successors and assigns of the Parties.
B. Applicable Law and Venue. The laws of the State of Colorado shall govern
this Agreement, and the venue for any legal proceeding arising out of this Agreement
shall be Eagle County, Colorado.
C. Amendment. This Agreement may not be amended except in writing by
mutual agreement of the Parties, nor may rights be waived except by an instrument in
writing signed by the Party charged with such waiver.
D. Assignment. Licensee shall not assign or transfer this Agreement without
the prior written consent of the Town.
E. No Third-Party Beneficiaries. Except as expressly provided herein, there
are no intended third-party beneficiaries to this Agreement.
F. Severability. If any provision of this Agreement is found by a court of
competent jurisdiction to be unlawful or unenforceable for any reason, the remaining
provisions hereof shall remain in full force and effect.
G. Governmental Immunity. Nothing herein shall be construed as a waiver of
any protections or immunities the Town may have under the Colorado Governmental
Immunity Act, C.R.S. § 24-10-101, et seq., as amended.
H. Integration. The foregoing constitutes the entire agreement between the
Parties and no additional or different oral representation, promise, or agreement shall be
binding on the Parties with respect to the subject matter of this Agreement.
I. Force Majeure. No Party shall be in breach of this Agreement if such Party's
failure to perform any of the duties under this Agreement is due to Force Majeure, which
shall be defined as the inability to undertake or perform any of the duties under this
Agreement due to acts of God, floods, storms, fires, sabotage, terrorist attack, strikes, riots,
war, labor disputes, forces of nature, the authority and orders of government or pandemics.
February 1, 2022 - Page 196 of 247
4
IN WITNESS WHEREOF, the Parties have duly executed this Agreement as of the
Effective Date.
TOWN OF VAIL
________________________________
Scott Robson, Town Manager
ATTEST:
________________________________
Tammy Nagel, Town Clerk
LICENSEE:
VILLA CORTINA CONDOMINIUM AS
SOCIATION, INC.
a Colorado nonprofit association
________________________________
Paul W. Breitenwischer, Manager
STATE OF COLORADO )
) ss.
COUNTY OF EAGLE )
Subscribed, sworn to and acknowledged before me this _____ day of
_______________, 2021, by _______________________.
My Commission expires _______________.
(SEAL) ________________________________
Notary Public
February 1, 2022 - Page 197 of 247
5
Exhibit A
The Licensed Property is located on the Town of Vail parcel containing the main Vail fire
station. The Licensed Property is part of Lot H, Vail Village Filing 2 with the Eagle
County Assessor Parcel Number of 2101-071-01-012.
The License Property is depicted on the graphic below:
February 1, 2022 - Page 198 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Timber Ridge Village A partments Redevelopment
P RE S E NT E R(S ): George Ruther, Housing Director
AC T IO N RE Q UE S T E D O F C O UNC I L: Take action on each of the three questions highlighted
for Town Council consideration in S ection 3 of the staff memorandum.
B AC K G RO UND:
This agenda item advances the actions outlined in the 2018-2020 Vail Town Council A ction P lan,
furthers the adopted housing goal of the Town of Vail, and realizes Vail’s vision to be the premier
international mountain resort community. T he redevelopment of the Timber R idge Village
A partments is one of the more significant actions the Vail Town Council can take to help achieve
the Town's adopted housing goal of acquiring 1,000 new deed restrictions by the year 2027.
Topics to be covered in this memorandum include the following:
A . Updated Redevelopment Goals and Objectives
B . P ublic/P rivate P artnership
C. Redevelopment Timeline
D. Next S teps
S TAF F RE C O M M E ND AT IO N:
The Vail Town Council is asked to take final action or make determinations on the following items:
1. A dopt redevelopment goals and objectives
2. A ffirm a public/private partnership selection process (Res. No.3, Series of 2022)
3. A dopt a redevelopment timeline
4. A ppoint Timber Ridge Redevelopment Advisory Committee
AT TAC H ME N TS:
Description
Staff Memorandum
February 1, 2022 - Page 199 of 247
1
To: Vail Town Council
From: George Ruther, Housing Director
Date: February 1, 2022
Subject: Updated Discussions Regarding a Potential Future Redevelopment of the Timber Ridge
Village Apartments – 1281 North Frontage Road
1. PURPOSE
The purpose of this memorandum is to provide an updated discussion on the future Timber
Ridge Village Apartments redevelopment, located at 1281 North Frontage Road. This update
is a follow up to previous discussions held on January 4, 2022, and January 18, 2022.
Topics to be covered in this memorandum include the following:
A. Updated Redevelopment Goals and Objectives
B. Public/Private Partnership
C. Redevelopment Timeline
D. Next Steps
The Vail Town Council is asked to take final action or make determinations on the following
items:
1. Adopt redevelopment goals and objectives
2. Affirm a public/private partnership selection process (Res. No.3, Series of 2022)
3. Adopt a redevelopment timeline
4. Appoint Timber Ridge Redevelopment Advisory Committee
This agenda item advances the actions outlined in the 2018-2020 Vail Town Council Action
Plan, furthers the adopted housing goal of the Town of Vail, and realizes Vail’s vision to be the
premier international mountain resort community.
2. ACTIONS REQUESTED OF VAIL TOWN COUNCIL
A. Redevelopment Goals and Objectives
The adoption of goals and objectives for the redevelopment of the Timber Ridge Village
Apartments is critical to overall success of the project. In addition to outlining a logical and
rational approach to the redevelopment effort, adopted goals and objectives provide direction
and a framework for decision-making, inform the design and entitlement process, create clearer
understanding of the desired outcomes, and allows the development team to be the most
effective and efficient with their limited time and valuable taxpayer funds. If the development
February 1, 2022 - Page 200 of 247
Town of Vail Page 2
team is informed of the goals and objectives of the redevelopment project, it is more likely the
project will be completed on-time, on-budget, and contain the program and design features of
greatest importance to the Vail community.
With that in mind, the following revised redevelopment goals and objectives are provided for
consideration and adoption:
Seize the full opportunity - The redevelopment of the Timber Ridge Village Apartments
will serve an integral role in strengthening the supply of deed-restricted homes in Vail by
providing for a minimum of 200 homes total.
Deed-restricted homes are the highest priority - 100% of the new homes shall be
deed-restricted for resident occupancy with leasing preference granted to employees
working at businesses in the Town of Vail.
Optimize this housing opportunity - Given the scarcity of developable land for deed-
restricted homes in Vail, the density, height, and scale of the redevelopment shall be
optimized within the parameters of the Town’s adopted Housing (H) District, land use
regulations, building codes, and applicable code provisions.
Minimize the impacts of the short-term loss of homes- Construction of the
redevelopment project shall not begin prior to the issuance of a certificate of occupancy
for the Residences at Main Vail to minimize the negative impacts of vacating the Timber
Ridge Village Apartments for construction.
A housing demand study shall drive the design - Timber Ridge Village Apartments
shall be redeveloped to meet the current and future housing needs of year-round and
seasonal Vail residents based upon the findings and conclusions of an updated housing
market demand study.
Environmental stewardship and sustainability are community values –
Environmental sustainability best practices shall be integral to the planning, design,
construction, and future operations of the new buildings to include, for example, 100%
electrification, solar array installation, car share program, public transit improvements,
beyond minimum energy conservation code construction, water use conservation, high
efficiency systems, net zero development, use of durable materials and finishes, etc.
Cost is a key consideration - Financial sustainability and fiscal responsibility are key
considerations of the long-term affordability of the homes and operational/maintenance
needs of the property owner and reflected as such in the project pro forma.
Time is of the essence - Understanding the critical housing needs of the Vail
community and Eagle River Valley, as well as the importance of meeting the growing
demand for homes, the redevelopment of the Timber Ridge Village Apartments shall be
completed within 24 months of its demolition and in time for occupancy by November 1,
2025.
Homes are more important than cars - Due to its convenient location to the West Vail
community commercial area and ease of access to the primary employment centers in
Vail via public transit and pedestrian sidewalks, emphasis shall be placed on optimizing
the number of residential homes rather than maximizing the number of vehicle parking
spaces.
Lead by example – The process and outcome of the redevelopment of the Timber
Ridge Village Apartments shall exemplify leadership in delivering on housing for others
to follow and shall align with Vail’s place amongst leaders in the mountain resort
communities.
Focus on mobility with an eye on the future – Meeting the overall transportation
needs of the residents is critical. With transportation needs met, and focusing on
enhancing future mobility opportunities first, less emphasis can be placed on finding
February 1, 2022 - Page 201 of 247
Town of Vail Page 3
spaces to park cars and more attention on using alternate means of transportation and
the Timber Ridge Village Apartments can become a new mobility-centric development.
Coordinated efforts yield greater results - Given the adjacency of the redevelopment
site to the Federally owned United States Post Office property, the Town shall
coordinate its sub-area planning efforts to include the potential future Post Office
property. The U.S. Post Office site is an additional 3.79 acres of possible
housing/community uses development land area.
Optimize the use of the site for complimentary community uses – The Housing (H)
District allows certain land uses which are determined to be accessory and
complimentary to deed-restricted residential development. Based upon the findings of
the updated housing needs and assessment, additional uses on the site such as early
childhood education centers, community commercial, personal services, and
recreational facilities, which are allowed by zoning, should be considered.
Check all the boxes – The redevelopment plans shall comply with all Town of Vail
regulations, codes, development standards, design guidelines and design standards, as
well as other applicable requirements, as determined by the Town Boards and
Commissions. An architecturally compatible design, responsive to Vail’s community
character is paramount.
B. Public/Private Partnership
The 2018 Housing Policy Statements adopted by the Vail Town Council emphasis the
importance of public/private partnerships in the Town’s effort to realize its adopted housing goal
of acquiring 1,000 additional deed-restrictions, for a total of 1,688 deed restrictions, by the year
2027. Pursuant to their adoption, housing policy statements #2 and #3 articulate this importance
and state the following:
#2 Housing Partners – We use public/private partnerships and actively pursue local
and regional solutions to increase the supply of deed-restricted homes.
#3 Private Sector Importance – We foster a pro-active and solutions-oriented
environment that promotes private sector investment to create deed-restricted
homes.
On January 18, 2022, the Vail Town Council passed a motion (5-2 Foley, Staufer opposed)
instructing the town staff to take the steps necessary to negotiate a sole source approach to the
redevelopment of Timber Ridge Village Apartments, with Triumph Development West, LLC. To
that end, Resolution No. 3, Series of 2022 has been prepared for Vail Town Council actions.
Resolution No. 3 provides rationale and justifications for the Town Council’s decision to sole
source the redevelopment project.
C. Updated Redevelopment Timeline
Adopt redevelopment goals and objectives - February 1, 2022
Determine public/private partnership approach (sole source or RFQ) by vote – February
1, 2022
Appoint Timber Ridge Redevelopment Advisory Committee - February 1, 2022
o (Housing Director, Finance Director, Town Manager, Town Council Rep, VLHA
Rep, Developer Rep, Community Rep)
Regular informational updates to the Vail Town Council – February 1 thru April 5, 202
Determine development/financing approach (i.e. ownership & leasing) - April 19, 2022
February 1, 2022 - Page 202 of 247
Town of Vail Page 4
Complete data collection - May 1, 2022
o Housing demand study (completed April 1, 2022)
o Traffic report
o Geologic hazard mitigation
o Zoning analysis
o Feasibility study
o Schematic plan design
o Pre-construction probable cost estimating
o Pro forma modeling
Finalize pre-development deal structure & execute pre-development agreement - May
17, 2022
ToV/Developer to submit Timber Ridge sub-area master plan – June 1, 2022
Adopt Timber Ridge sub-area redevelopment master plan – September 1, 2022
Submit development applications – December 1, 2022
Submit phased building permit application - May 1, 2023
Begin construction – September 1, 2023
Complete construction & ready for occupancy - November 1, 2025
Note: To minimize the impact of the loss of homes at the Timber Ridge Village Apartments and
limit said losses to only one winter season, the construction start could be postponed to April 15,
2024 with completion of construction November 1, 2026. Additional trade-offs should be
considered.
Possible trade-offs for consideration include:
Minimize the loss of homes to only one winter season
Additional time for process and review
Exposure to escalation in construction pricing and financing
One additional year without incremental new homes
Additional debt service payments and reduced remaining debt balance
Increased capital expenses for operations and maintenance
Extended lead times
Lessened ability to address displacement of residents
Greater potential for phasing of development
D. Next Steps
The purpose of this section of the memorandum is outline a series of next steps to be
completed to remain on schedule with the proposed redevelopment timeline noted above.
The following next steps have been identified for the planning process. The suggested next
steps include:
Implement a 1 ½ to 2-year planning/entitlement process window
Complete high-level housing demand study
Complete an updated traffic study to determine existing traffic conditions and predict
future impacts
Amend the Town adopted Geologic Hazard Maps acknowledging the completion of
rockfall mitigation improvements
Vail Local Housing Authority and community member participation
February 1, 2022 - Page 203 of 247
Town of Vail Page 5
Initiate sub-area planning process (partially funded in 2022 town budget
Explore funding options for consideration
Pursue public/private partnership opportunities and seek regional collaboration
Finalize development approach and define roles of partners in the partnership
E. Timber Ridge Redevelopment Advisory Committee
The Vail Town Council expressed an interest to appoint an advisory committee to aid in the
redevelopment of the Timber Ridge Village Apartments. The role of the advisory committee is
not to make decisions, but rather to provide current knowledge, critical thinking and
analysis, and inform discussions to increase the decision-making effectiveness and
efficiency of the Town Council who represents the Town. The Vail Town Council is the final
decision-maker. It is recommended that the members of advisory committee include topic
experts along with community advocates. The role of the advisory committee is not to
replace the role of the public participation process.
Recommended advisory committee members include:
Finance Director (1)
Housing Director (1)
Town Manager (1)
Developer Representative (1)
VLHA Representative (1)
Town Council Representative (2)
Community Representative (2)
3. RECOMMENDATION
The town staff recommends the Vail Town Council provide answers to the following questions to
continue making progress on the redevelopment process:
1). By motion, does the Vail Town Council approve the proposed redevelopment goals and
objectives, as amended, at the direction of the Town Council on January 4?
2). By motion, does the Vail Town Council wish to pursue a November 1, 2025, or November 1,
2026 completion date, understanding this decision adds time to the redevelopment timeline and
affects the number of winter seasons which the Timber Ridge homes are offline and unavailable
for occupancy? Again, a November 1, 2026 completion date has the potential to only impact
the loss of homes for one winter season.
3). By motion, does the Vail Town Council wish to appoint an advisory committee, as
recommended, and in doing so, request letters of interest from community members for future
appointment? All other representatives would be self-selected by their peers.
February 1, 2022 - Page 204 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Ordinance No. 1, S eries of 2022 - F irst Reading - Zone District B oundary
A mendment allow for the rezoning of a portion of L ot 15, Block 1, Vail Village Filing (826 F orest
Road) from Two-Family Primary/Secondary Residential (P S ) to Outdoor Recreation (O R) and to
zone a portion of the F orest Road R O W to Two-F amily P rimary/S econdary Residential (P S).
P RE S E NT E R(S ): J onathan S pence, Planning Manager
AC T IO N RE Q UE S T E D O F C O UNC I L: T he Vail Town Council shall approve, approve with
modifications, or deny Ordinance No. 1, Series of 2022, upon first reading.
B AC K G RO UND: Zone District B oundary Amendment to address the zoning of parcels
contained in the F orest Road land swap, Ordinance No. 14, S eries of 2021.
S TAF F RE C O M M E ND AT IO N: T he P lanning and E nvironmental Commission forwarded a
recommendation of approval to the Vail Town Council during its J anuary 10, 2022 meeting.
AT TAC H ME N TS:
Description
Staff Memorandum
Attachment A. Staff Memorandum, P E C21-0051, 01-10-2022
Attachment B. P E C Minutes, 01-10-2022
Attachment C. Ordinance No. 1, Series of 2022 with attachments
February 1, 2022 - Page 205 of 247
TO: Town Council
FROM: Community Development Department
DATE: February 1, 2022
SUBJECT: First Reading of Ordinance No. 1, Series of 2022 an ordinance for a zone
district boundary amendment, pursuant to Section 12-3-7, Amendment,
Vail Town Code, to allow for the rezoning of a portion of Lot 15, Block 1,
Vail Village Filing No. 6 (826 Forest Road) from Two-Family
Primary/Secondary Residential (PS) to Outdoor Recreation (OR) and to
zone a portion of the Forest Road ROW to Two-Family Primary/Secondary
Residential (PS) and setting forth details in regard thereto. (PEC21-0051)
Applicant: Mexamer Forest Road LLC, represented by KH Webb Architects
Planner: Jonathan Spence
I. SUMMARY
The applicant, Mexamer Forest Road LLC, represented by KH Webb Architects, is
requesting approval of Ordinance No. 1, Series of 2022 an ordinance for a zone district
boundary amendment, pursuant to Section 12-3-7, Amendment, Vail Town Code, to
allow for the rezoning of a portion of Lot 15, Block 1, Vail Village Filing No. 6 (826 Forest
Road) from Two-Family Primary/Secondary Residential (PS) to Outdoor Recreation (OR)
and to zone a portion of the Forest Road ROW to Two-Family Primary/Secondary
Residential (PS)
The Planning and Environmental Commission held a public hearing on the proposed
Zone District Boundary Amendment on January 10, 2022 where a recommendation for
approval was forwarded to the Vail Town Council by a vote of 6-0-1 (Perez abstained).
Please find the staff memorandum to the PEC (Attachment A), the minutes from the
January 10, 2022 meeting (Attachment B), and the draft of Ordinance No.1, Series of
2022 (Attachment C), included with this report.
February 1, 2022 - Page 206 of 247
Town of Vail Page 2
II. ACTION REQUESTED OF THE TOWN COUNCIL
The Vail Town Council shall approve, approve with m odifications, or deny Ordinance No.
1, Series of 2022, upon first reading.
IIl. DESCRIPTION OF THE REQUEST
The applicant is requesting a recommendation to the Vail Town Council for a zone
district boundary amendment, pursuant to Section 12-3-7, Amendment, Vail Town Code,
to allow for rezoning of a portion of Lot 15, Block 1, Vail Village Filing No. 6 (826 Forest
Road) from Two-Family Primary/Secondary Residential (PS) to Outdoor Recreation (OR)
and to zone a portion of the Forest Road ROW to Two-Family Primary/Secondary
Residential (PS). The rezonings are necessary to maintain zoning consistency following
a land swap between the property owner of 816 and 826 Forest Road and the Town of
Vail.
The map below shows the existing Official Zoning Map and the result of the amendment,
if approved by the Town Council.
February 1, 2022 - Page 207 of 247
Town of Vail Page 3
IV. BACKGROUND
Lots 14 and 15 of Vail Village Filing No. 6 were platted under Eagle County jurisdiction in
1964. A single-family home was formerly located on Lot 14 with a significant number of
wood stairs accessing it from W Forest Road. The parking for this home was historically
located within the West Forest Road Right of Way, within a large flat area between the
private lot and Gore Creek. That home has since been demolished along with the stairs.
Any new development is required to meet Town Code and Development Standards and
park on private property, not within the Town Right of Way.
The developer completed a land swap with the Town of Vail in the fall of 2021. The
purpose of the land swap is to assist in gaining access. The portion of Right of Way the
developer acquired is mostly on the steep slope between the large flat area and the
private lots. This allows the Town to use the flat area within the Right of Way for a truck
turnaround, snow storage, and intermittent staging as it is used today. The portion of
property that the Town would receive is adjacent to Gore Creek and 830 West Forest
Road, a lot already owned by the Town of Vail. It is a relatively steep site and includes
an existing informal trail that connects the Gore Valley Trail to the West Forest Road
Right of Way.
On January 10, 2022, in addition to the rezoning, the PEC reviewed, and approved,
subdivision and variance applications related to this proposed project. The subdivision
adjusts existing lot lines to reflect the land transfers. The approved variance relates to
the portion of a steep lot that can be covered by driveways or surface parking.
V. REVIEW CRITERIA
Per Section 12-3-7, Amendment, Vail Town Code, before acting on a zone district
boundary amendment application, the Planning and Environmental Commission
shall consider the following factors with respect to this proposal:
1. The extent to which the zone district amendment is consistent with all the
applicable elements of the adopted goals, objectives and policies outlined in the
Vail comprehensive plan and is compatible with the development objectives of
the town.
Staff finds the proposed rezoning to be consistent with the following goals of the Vail
Land Use Plan:
1. General Growth / Development
1.1 Vail should continue to grow in a controlled environment, maintaining a
balance between residential, commercial and recreational uses to serve both
the visitor and the permanent resident.
1.3 The quality of development should be maintained and upgraded whenever
possible.
February 1, 2022 - Page 208 of 247
Town of Vail Page 4
1.12 Vail should accommodate most of the additional growth in existing developed
areas (infill areas).
5. Residential
5.1. Additional residential growth should continue to occur primarily in existing,
platted areas and as appropriate in new areas where high hazards do not
exist.
5.4. Residential growth should keep pace with the marketplace demands for a full
range of housing types.
Staff finds the proposed rezoning to be consistent with the following general and specific
purposes of the Town’s adopted Zoning Regulations:
12-1-2: Purpose:
A. General: These regulations are enacted for the purpose of promoting the
health, safety, morals, and general welfare of the town, and to promote the
coordinated and harmonious development of the town in a manner that will
conserve and enhance its natural environment and its established character as a
resort and residential community of high quality.
B. Specific: These regulations are intended to achieve the following more specific
purposes:
1. To provide for adequate light, air, sanitation, drainage, and public facilities.
2. To secure safety from fire, panic, flood, avalanche, accumulation of snow,
and other dangerous conditions.
3. To promote safe and efficient pedestrian and vehicular traffic circulation and
to lessen congestion in the streets.
4. To promote adequate and appropriately located off street parking and
loading facilities.
5. To conserve and maintain established community qualities and economic
values.
6. To encourage a harmonious, convenient, workable relationship among land
uses, consistent with municipal development objectives.
7. To prevent excessive population densities and overcrowding of the land with
structures.
February 1, 2022 - Page 209 of 247
Town of Vail Page 5
8. To safeguard and enhance the appearance of the town.
9. To conserve and protect wildlife, streams, woods, hillsides, and other
desirable natural features.
10. To assure adequate open space, recreation opportunities, and other
amenities and facilities conducive to desired living quarters.
11. To otherwise provide for the growth of an orderly and viable community.
Staff finds the proposed rezoning to be consistent with the following purpose of the Two-
Family Primary/Secondary Residential (PS) District identified in Section 12-6D-1,
Purpose, Vail Town Code:
The two-family primary/secondary residential district is intended to provide sites for
single-family residential uses or two-family residential uses in which one unit is a larger
primary residence and the second unit is a smaller caretaker apartment, together with
such public facilities as may appropriately be located in the same zone district. The two-
family primary/secondary residential district is intended to ensure adequate light, air,
privacy and open space for each dwelling, commensurate with single-family and two-
family occupancy, and to maintain the desirable residential qualities of such sites by
establishing appropriate site development standards.
Therefore, Staff finds the proposed rezoning meets this review criterion.
2. The extent to which the zone district amendment is suitable with the existing
and potential land uses on the site and existing and potential surrounding land
uses as set out in the town's adopted planning documents.
The purpose of the zone district boundary amendment is to bring the Official Zoning Map
into compliance with the amended property lines resulting from the completed land
exchange.
Staff finds that the proposed rezoning is suitable with the potential uses on the site and
with potential and existing surrounding uses. Therefore, Staff finds the proposed
rezoning meets this review criterion.
3. The extent to which the zone district amendment presents a harmonious,
convenient, workable relationship among land uses consistent with municipal
development objectives.
The proposed zone district amendment will allow for development that is harmonious
with its surrounding uses. A portion of Lot 15 involved in the land exchange will remain in
its undeveloped state and become part of 830 Forest Road, a Town-owned parcel zoned
Outdoor Recreation.
February 1, 2022 - Page 210 of 247
Town of Vail Page 6
Therefore, Staff finds the proposed rezoning meets this review criterion.
4. The extent to which the zone district amendment provides for the growth of an
orderly viable community and does not constitute spot zoning as the amendment
serves the best interests of the community as a whole.
The development standards of the Two-Family Primary/Secondary Residential (PS)
District will ensure appropriate, compatible development that is in the best interest of the
community. This zoning amendment does not result in the granting of privilege nor is it
incompatible with the Vail Comprehensive Plan, two tests for a determination of spot
zoning. Therefore, Staff does not believe the applicant’s proposal constitutes a spot
zoning and finds the proposed rezoning meets this review criterion.
5. The extent to which the zone district amendment results in adverse or beneficial
impacts on the natural environment, including, but not limited to, water quality, air
quality, noise, vegetation, riparian corridors, hillsides and other desirable natural
features.
Staff finds that rezoning of the subject properties will not substantially alter the impacts
on the natural environment in comparison to existing zoning conditions. All appropriate
measures to address issues including stormwater runoff and water quality shall be
required with any development proposal.
Therefore, Staff finds the proposed rezoning meets this review criterion.
6. The extent to which the zone district amendment is consistent with the purpose
statement of the proposed zone district.
As identified above, Staff finds that the proposed rezoning is consistent with the purpose
of the Two-Family Primary/Secondary Residential (PS) District. The rezoning and
subsequent development further the purpose of the zone district by providing a suitable
location for residential development and constructed to maintain the desirable residential
qualities of the district and the greater neighborhood.
Therefore, Staff believes the proposed rezoning meets this review criterion.
7. The extent to which the zone district amendment demonstrates how conditions
have changed since the zoning designation of the subject property was adopted
and is no longer appropriate.
The minor zone district amendment is the result of a unique circumstance involving the
relationship of existing property lines, Town-owned property, and dramatic changes in
grade. The zoning amendment seeks to improve upon this existing condition while
preserving needed Town functions in the area.
February 1, 2022 - Page 211 of 247
Town of Vail Page 7
Therefore, Staff believes the proposed rezoning meets this review criterion.
8. Such other factors and criteria as the commission and/or council deem
applicable to the proposed rezoning.
VI. RECOMMENDED MOTION
Should the Town Council choose to approve Ordinance No. 1, Series of 2022, upon first
reading, the Planning and Environmental Commission recommends the Council pass the
following motion:
“The Vail Town Council approves, on first reading, Ordinance No. 1, Series of
2022 an ordinance for a zone district boundary amendment, pursuant to Section
12-3-7, Amendment, Vail Town Code, to allow for the rezoning of a portion of Lot
15, Block 1, Vail Village Filing No. 6 (826 Forest Road) from Two-Family
Primary/Secondary Residential (PS) to Outdoor Recreation (OR) and to zone a
portion of the Forest Road ROW to Two-Family Primary/Secondary Residential
(PS) and setting forth details in regard thereto.”
Should the Town Council choose to approve Ordinance No. 1, Series of 2022, the
Planning and Environmental Commission recommends the Council makes the following
findings:
“Based upon the review of the criteria outline in Section V of the Staff
memorandum to the Planning and Environmental Commission dated January 10,
2022, and the evidence and testimony presented, the Town Council finds:
1. That the amendment is consistent with the adopted goals, objectives and
policies outlined in the Vail comprehensive plan and compatible with the
development objectives of the town; and
2. That the amendment does further the general and specific purposes of the
zoning regulations; and
3. That the amendment does promote the health, safety, morals, and general
welfare of the town and promote the coordinated and harmonious
development of the town in a manner that conserves and enhances its natural
environment and its established character as a resort and residential
community of the highest quality.”
VIl. ATTACHMENTS
A. Staff Memorandum, PEC21-0051, 01-10-2022
B. PEC Minutes, 01-10-2022
C. Ordinance No. 1, Series of 2022 with attachments
February 1, 2022 - Page 212 of 247
To: Planning and Environmental Commission
From: Community Development Department
Date: January 10, 2022
Subject: A request for a recommendation to the Vail Town Council for a zone district
boundary amendment, pursuant to Section 12-3-7, Amendment, Vail Town Code,
to allow for the rezoning of a portion of Lot 15, Block 1, Vail Village Filing No. 6
(826 Forest Road) from Two-Family Primary/Secondary Residential (PS) to
Outdoor Recreation (OR) and to zone a portion of the Forest Road ROW to Two-
Family Primary/Secondary Residential (PS) and setting forth details in regard
thereto. (PEC21-0051)
Applicant: Mexamer Forest Road LLC, represented by KH Webb Architects
Planner: Jonathan Spence
I. SUMMARY
The applicant, Mexamer Forest Road LLC, represented by KH Webb Architects, is
requesting a recommendation to the Vail Town Council for a zone district boundary
amendment, pursuant to Section 12-3-7, Amendment, Vail Town Code, to allow for the
rezoning of a portion of Lot 15, Block 1, Vail Village Filing (826 Forest Road) from Two-
Family Primary/Secondary Residential (PS) to Outdoor Recreation (OR) and to zone a
portion of the Forest Road ROW to Two-Family Primary/Secondary Residential (PS).
Based upon Staff’s review of the criteria outlined in Section VII of this memorandum and
the evidence and testimony presented, the Community Development Department
recommends the Planning and Environmental Commission forwards a
recommendation of approval, to the Vail Town Council, for a zone district boundary
amendment, subject to the findings noted in Section VIII of this memorandum.
II. DESCRIPTION OF THE REQUEST
The applicant is requesting a recommendation to the Vail Town Council for a zone
district boundary amendment, pursuant to Section 12-3-7, Amendment, Vail Town
Code, to allow for rezoning of a portion of Lot 15, Block 1, Vail Village Filing No. 6 (826
Forest Road) from Two-Family Primary/Secondary Residential (PS) to Outdoor
Recreation (OR) and to zone a portion of the Forest Road ROW to Two-Family
Primary/Secondary Residential (PS). The rezonings are necessary to maintain zoning
consistency following a land swap between the property owner of 816 and 826 Forest
Road and the Town of Vail.
February 1, 2022 - Page 213 of 247
Town of Vail Page 2
The map below shows the existing Official Zoning Map and the result of the
amendment, if approved by the Town Council.
III. BACKGROUND
Lots 14 and 15 of Vail Village Filing No. 6 were platted under Eagle County jurisdiction
in 1964. A single-family home was formerly located on Lot 14 with a significant number
of wood stairs accessing it from W. Forest Road. The parking for this home was
historically located within the West Forest Road Right of Way, within a large flat area
between the private lot and Gore Creek. That home has since been demolished along
with the stairs. Any new development is required to meet Town Code and Development
Standards and park on private property, not within the Town Right of Way.
The developer completed a land swap with the Town of Vail in the fall of 2021. The
purpose of the land swap is to assist in gaining access. The portion of Right of Way the
developer acquired is mostly on the steep slope between the large flat area and the
private lots. This allows the Town to use the flat area within the Right of Way for a truck
turnaround, snow storage, and intermittent staging as it is used today. The portion of
February 1, 2022 - Page 214 of 247
Town of Vail Page 3
property that the Town would receive is adjacent to Gore Creek and 830 West Forest
Road, a lot already owned by the Town of Vail. It is a relatively steep site and includes
an existing informal trail that connects the Gore Valley Trail to the West Forest Road
Right of Way.
IV. APPLICABLE PLANNING DOCUMENTS
A. Town of Vail Land Use Plan Chapter II – Land Use Goals and Policies (In Part)
The goals articulated here reflect the desires of the citizenry as expressed through the
series of public meetings that were held throughout the project. A set of initial
goals were developed which were then substantially revised after different types of
opinions were brought out in the second meeting. The goal statements were
developed to reflect a general consensus once the public had had the opportunity to
reflect on the concepts and ideas initially presented. The goal statements were then
revised through the review process with the Task Force, the Planning and
Environmental Commission and Town Council and now represent policy guidelines in
the review process for new development proposals. These goal statements should be
used in conjunction with the adopted Land Use Plan map, in the evaluation of any
development proposal.
The goal statements which are reflected in the design of the proposed Plan are
as follows:
1. General Growth / Development
1.1. Vail should continue to grow in a controlled environment, maintaining a
balance between residential, commercial and recreational uses to
serve both the visitor and the permanent resident.
1.2. The quality of the environment including air, water and other natural
resources should be protected as the Town grows.
1.3. The quality of development should be maintained and upgraded
whenever possible.
1.12. Vail should accommodate most of the additional growth in existing
developed areas (infill areas).
5. Residential
5.1. Additional residential growth should continue to occur primarily in
existing, platted areas and as appropriate in new areas where high
hazards do not exist.
February 1, 2022 - Page 215 of 247
Town of Vail Page 4
5.4. Residential growth should keep pace with the marketplace demands for
a full range of housing types.
B. Title 12, Zoning Regulations, Vail Town Code (in part)
Chapter 12-1: Title, Purpose and Applicability
12-1-2: Purpose:
A. General: These regulations are enacted for the purpose of promoting the health,
safety, morals, and general welfare of the town, and to promote the coordinated and
harmonious development of the town in a manner that will conserve and enhance its
natural environment and its established character as a resort and residential
community of high quality.
B. Specific: These regulations are intended to achieve the following more specific
purposes:
1. To provide for adequate light, air, sanitation, drainage, and public facilities.
2. To secure safety from fire, panic, flood, avalanche, accumulation of snow,
and other dangerous conditions.
3. To promote safe and efficient pedestrian and vehicular traffic circulation and
to lessen congestion in the streets.
4. To promote adequate and appropriately located off street parking and loading
facilities.
5. To conserve and maintain established community qualities and economic
values.
6. To encourage a harmonious, convenient, workable relationship among land
uses, consistent with municipal development objectives.
7. To prevent excessive population densities and overcrowding of the land with
structures.
8. To safeguard and enhance the appearance of the town.
9. To conserve and protect wildlife, streams, woods, hillsides, and other
desirable natural features.
10. To assure adequate open space, recreation opportunities, and other
amenities and facilities conducive to desired living quarters.
11. To otherwise provide for the growth of an orderly and viable community.
V. SURROUNDING LAND USES
Land Uses Zoning
February 1, 2022 - Page 216 of 247
Town of Vail Page 5
North: ERWSD Lionshead Mixed Use 1
South: Undeveloped US Forest (County)
East: Residential Primary/Secondary Residential
West: Undeveloped Outdoor Recreation (OR) (Town Owned)
VI. SITE ANALYSIS
Address: 816/826 Forest Road
Legal Description: Lot 14/15, Vail Village Filing No. 6
Zoning: Primary Secondary Residential
Land Use Plan Designation: Low Density Residential
Current Land Use: Vacant Land
Geological Hazards: None
VII. ZONE DISTRICT BOUNDARY AMENDMENT CRITERIA
Per Section 12-3-7, Amendment, Vail Town Code, before acting on a zone district
boundary amendment application, the Planning and Environmental Commission
shall consider the following factors with respect to this proposal:
1. The extent to which the zone district amendment is consistent with all the
applicable elements of the adopted goals, objectives and policies outlined in
the Vail comprehensive plan and is compatible with the development objectives
of the town.
Staff finds the proposed rezoning to be consistent with the following goals of the Vail
Land Use Plan:
1. General Growth / Development
1.1 Vail should continue to grow in a controlled environment, maintaining a
balance between residential, commercial and recreational uses to serve both
the visitor and the permanent resident.
1.3 The quality of development should be maintained and upgraded whenever
possible.
1.12 Vail should accommodate most of the additional growth in existing
developed areas (infill areas).
5. Residential
5.1. Additional residential growth should continue to occur primarily in existing,
platted areas and as appropriate in new areas where high hazards do not
exist.
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Town of Vail Page 6
5.4. Residential growth should keep pace with the marketplace demands for a full
range of housing types.
Staff finds the proposed rezoning to be consistent with the following general and
specific purposes of the Town’s adopted Zoning Regulations:
12-1-2: Purpose:
A. General: These regulations are enacted for the purpose of promoting the
health, safety, morals, and general welfare of the town, and to promote the
coordinated and harmonious development of the town in a manner that will
conserve and enhance its natural environment and its established character as a
resort and residential community of high quality.
B. Specific: These regulations are intended to achieve the following more specific
purposes:
1. To provide for adequate light, air, sanitation, drainage, and public facilities.
2. To secure safety from fire, panic, flood, avalanche, accumulation of snow,
and other dangerous conditions.
3. To promote safe and efficient pedestrian and vehicular traffic circulation
and to lessen congestion in the streets.
4. To promote adequate and appropriately located off street parking and
loading facilities.
5. To conserve and maintain established community qualities and economic
values.
6. To encourage a harmonious, convenient, workable relationship among land
uses, consistent with municipal development objectives.
7. To prevent excessive population densities and overcrowding of the land
with structures.
8. To safeguard and enhance the appearance of the town.
9. To conserve and protect wildlife, streams, woods, hillsides, and other
desirable natural features.
10. To assure adequate open space, recreation opportunities, and other
amenities and facilities conducive to desired living quarters.
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Town of Vail Page 7
11. To otherwise provide for the growth of an orderly and viable community.
Staff finds the proposed rezoning to be consistent with the following purpose of the
Two-Family Primary/Secondary Residential (PS) District identified in Section 12-6D-1,
Purpose, Vail Town Code:
The two-family primary/secondary residential district is intended to provide sites for
single-family residential uses or two-family residential uses in which one unit is a larger
primary residence and the second unit is a smaller caretaker apartment, together with
such public facilities as may appropriately be located in the same zone district. The two-
family primary/secondary residential district is intended to ensure adequate light, air,
privacy and open space for each dwelling, commensurate with single-family and two-
family occupancy, and to maintain the desirable residential qualities of such sites by
establishing appropriate site development standards.
Therefore, Staff finds the proposed rezoning meets this review criterion.
2. The extent to which the zone district amendment is suitable with the existing
and potential land uses on the site and existing and potential surrounding land
uses as set out in the town's adopted planning documents.
The purpose of the zone district boundary amendment is to bring the Official Zoning
Map into compliance with the amended property lines resulting from the completed land
exchange.
Staff finds that the proposed rezoning is suitable with the potential uses on the site and
with potential and existing surrounding uses. Therefore, Staff finds the proposed
rezoning meets this review criterion.
3. The extent to which the zone district amendment presents a harmonious,
convenient, workable relationship among land uses consistent with
municipal development objectives.
The proposed zone district amendment will allow for development that is harmonious
with its surrounding uses. A portion of Lot 15 involved in the land exchange will remain
in its undeveloped state and become part of 830 Forest Road, a Town-owned parcel
zoned Outdoor Recreation.
Therefore, Staff finds the proposed rezoning meets this review criterion.
4. The extent to which the zone district amendment provides for the growth of an
orderly viable community and does not constitute spot zoning as the amendment
serves the best interests of the community as a whole.
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Town of Vail Page 8
The development standards of the Two-Family Primary/Secondary Residential (PS)
District will ensure appropriate, compatible development that is in the best interest of the
community. This zoning amendment does not result in the granting of privilege nor is it
incompatible with the Vail Comprehensive Plan, two tests for a determination of spot
zoning. Therefore, Staff does not believe the applicant’s proposal constitutes a spot
zoning and finds the proposed rezoning meets this review criterion.
5. The extent to which the zone district amendment results in adverse or
beneficial impacts on the natural environment, including, but not limited to, water
quality, air quality, noise, vegetation, riparian corridors, hillsides and other
desirable natural features.
Staff finds that rezoning of the subject properties will not substantially alter the impacts
on the natural environment in comparison to existing zoning conditions. All appropriate
measures to address issues including stormwater runoff and water quality shall be
required with any development proposal.
Therefore, Staff finds the proposed rezoning meets this review criterion.
6. The extent to which the zone district amendment is consistent with the purpose
statement of the proposed zone district.
As identified above, Staff finds that the proposed rezoning is consistent with the
purpose of the Two-Family Primary/Secondary Residential (PS) District. The rezoning
and subsequent development further the purpose of the zone district by providing a
suitable location for residential development and constructed to maintain the desirable
residential qualities of the district and the greater neighborhood.
Therefore, Staff believes the proposed rezoning meets this review criterion.
7. The extent to which the zone district amendment demonstrates how conditions
have changed since the zoning designation of the subject property was adopted
and is no longer appropriate.
The minor zone district amendment is the result of a unique circumstance involving the
relationship of existing property lines, Town-owned property and dramatic changes in
grade. The zoning amendment seeks to improve upon this existing condition while
preserving needed Town functions in the area.
Therefore, Staff believes the proposed rezoning meets this review criterion.
8. Such other factors and criteria as the commission and/or council deem
applicable to the proposed rezoning.
February 1, 2022 - Page 220 of 247
Town of Vail Page 9
VIII. STAFF RECOMMENDATION
The Community Development Department recommends the Planning and
Environmental Commission forwards a recommendation of approval, to the Vail Town
Council, for a zone district boundary amendment, pursuant to Section 12-3-7,
Amendment, Vail Town Code, to allow for the rezoning of a portion of Lot 15, Block 1,
Vail Village Filing No. 6 (826 Forest Road) from Two-Family Primary/Secondary
Residential (PS) to Outdoor Recreation (OR) and to zone a portion of the Forest Road
ROW to Two-Family Primary/Secondary Residential (PS) and setting forth details in
regard thereto. (PEC21-0051). Staff’s recommendation is based upon the review of the
criteria described in Section VII of this memorandum and the evidence and testimony
presented.
Should the Planning and Environmental Commission choose to forward a
recommendation of approval, for this request, the Community Development
Department recommends the Commission pass the following motion:
“The Planning and Environmental Commission forwards a recommendation of
approval, to the Vail Town Council for a zone district boundary amendment,
pursuant to Section 12-3-7, Amendment, Vail Town Code, to allow for the rezoning
of a portion of Lot 15, Block 1, Vail Village Filing No. 6 (826 Forest Road) from
Two-Family Primary/Secondary Residential (PS) to Outdoor Recreation (OR) and
to zone a portion of the Forest Road ROW to Two-Family Primary/Secondary
Residential (PS) and setting forth details in regard thereto. (PEC21-0051).
Should the Planning and Environmental Commission choose to forward a
recommendation of approval, for this request, the Community Development
Department recommends the Commission makes the following findings:
“Based upon the review of the criteria outlined in Section VII this Staff
memorandum to the Planning and Environmental Commission dated January 10,
2022, and the evidence and testimony presented, the Planning and Environmental
Commission finds:
1. That the amendment is consistent with the applicable elements of the
adopted goals, objectives and policies outlined in the Vail comprehensive
plan and is compatible with the development objectives of the town; and
2. That the amendment furthers the general and specific purposes of the zoning
regulations; and
3. That the amendment promotes the health, safety, morals, and general welfare
of the town and promotes the coordinated and harmonious development of
the town in a manner that conserves and enhances its natural environment
February 1, 2022 - Page 221 of 247
Town of Vail Page 10
and its established character as a resort and residential community of the
highest quality.
IX. ATTACHMENTS
A. Zoning exhibit
B. Ordinance No. 14, Series of 2021
February 1, 2022 - Page 222 of 247
Zoning: Not D esignated
W
F
O
R
E
S
T R
D
I
Subject Property
0 75 15037.5
Feet
Z o n e D i s t r i c t A m e n d m e n t P r o p o s a lZone D i s t r i c t A m e n d m e n t P r o p o s a lVail V i l l a g e F i l i n g 6 , B l o c k 1 , L o t s 1 4 & 1 5Vail V i l l a g e F i l i n g 6 , B l o c k 1 , L o t s 1 4 & 1 5
8 1 6 & 8 2 6 F o r e s t R o a d816 & 8 2 6 F o r e s t R o a d
Area to be conveyed to TOVProposed Zoning: Outdoor Recreation
Area to be conveyed to Private PropertyProposed Zoning: Two-Family P/SWF
O
R
E
S
T
R
D
This map was crea te d b y th e Town of Va il GIS Tea m. Use of this map should be for g ene ral purposes on ly. Th e To wn of Va il does n ot wa rrant th e a ccu ra cy of the informatio n containe d herein.
(whe re shown, parcel lin e w ork is ap pro ximate)
Last Modified: November 30, 2021
Two-Fa mily Primary/Seconda ry Residential (PS)
Outdoor Recreatio n (O R)
Natu ral Area Preservation (NAP)
Gene ral Use (G U)
ProposedExisting
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P L ANNI NG AND E NV I RO NM E NTAL
C O M M IS S IO N
J anuary 10, 2022, 1:00 P M
Virtual on Zoom
75 S . Frontage Road - Vail, Colorado, 81657
1.Call to Order
1.1.Register in advance for this webinar:
https://us02web.zoom.us/webinar/register/W N_tX L0eRs9QKieoSkwg888J w
After registering, you will receive a confirmation email containing
information about joining the webinar.
1.2.Attendance
Present: Ludwig Kurz, Brian Gillette, Rollie Kjesbo, Karen Perez, J enn
Bruno, Reid Phillips, Henry Pratt
Absent: None
1.3.Swearing in of New Member J enn Bruno
2.Main Agenda
2.1.A request for a recommendation to the Vail Town Council for a zone district
boundary amendment, pursuant to Section 12-3-7, Amendment, Vail Town
Code, to allow for the rezoning of a portion of Lot 15, Block 1, Vail Village
Filing (826 Forest Road) from Two-Family Primary/Secondary Residential
(P S) to Outdoor Recreation (OR) and to zone a portion of the Forest Road
ROW to Two-Family Primary/Secondary Residential (P S) and setting forth
details in regard thereto. (P E C21-0051)
20 min.
Applicant:Mexamer Forest Road L L C, represented by K H W ebb
Architects
Planner:J onathan Spence
Planning Manager J onathan Spence gives a presentation about the
application regarding items 2.1 and 2.2.
Gillette joins meeting.
Kurz asks about the property exchange agreement.
Spence clarifies that the signed agreement was not included in the packet
but has been completed.
Pratt asks if the land swap was square foot for square foot.
Spence confirms.
Perez asks if there is owner comment.
February 1, 2022 - Page 237 of 247
Kurz asks for public input.
Kyle Webb is with K H Webb Architects representing the applicants. He
says he is happy to answer questions.
Rollie Kjesbo moved to approve. Karen Perez seconded the motion and it
passed (7-0).
2.2.A request for review of a Minor Subdivision, pursuant to Section 13-4,
Minor Subdivisions, Vail Town Code, to adjust property lines in the vicinity of
Lots 14 and 15, Block 1, Vail Village Filing 6, and setting forth details in
regard thereto. (P E C21-0050)
20 min.
Applicant:Mexamer Forest Road L L C, represented by K H W ebb
Architects
Planner:J onathan Spence
1. Prior to providing the plat to the Town of Vail for appropriate
signatures, the plat shall be amended to correct minor discrepancies
related to lot size and plat format.
Perez notes that this item in the web agenda links to I tem 2.1.
Kurz asks for public input.
Perez says she couldn’t read the item in the packet so it will be difficult to
vote on.
Gillette asks a clarifying question about the findings.
Spence clarifies staff recommendations regarding findings and conditions.
Perez says she is not comfortable voting without having read the memo.
Rollie Kjesbo moved to approve with conditions. Brian Gillette seconded the
motion and it passed (6-0).
Abstain:(1)Perez
2.3.A request for the review of a Variance from Section 12-21-12, Restrictions
in Specific Zones on Excessive Slopes, Vail Town Code, to allow for a
variance from the maximum percent of lot covered by driveways and surface
parking, in accordance with the provision of Section 12-17, Variances, Vail
Town Code, located at 816/826 Forest Road / Lots 14/15, Block 1, Vail
Village Filing No. 6 and setting forth details in regard thereto. (P E C21-
0045)
P E C21-0045 & P E C21-0048 will be heard concurrently.
20 min.
Applicant:Mexamer Forest Road L L C, represented by K H W ebb
Architects
Planner:J onathan Spence
1. Approval of this variance is contingent upon the applicant obtaining
Town of Vail design review approval for this proposal.
2. Prior to submitting for a building permit for either Lot 14 or Lot 15,
the applicant shall submit a complete application for an amended plat
for 830 Forest Road.
February 1, 2022 - Page 238 of 247
I tem 2.3 and 2.4 will be heard concurrently.
Planner Spence gives a presentation on the application and the history of
the property. Staff finds that the criteria for variances has been met.
Pratt asks if the driveway section on the eastern lot shows walls and the
height of those walls.
Spence confirms the walls meet code and do not exceed 6 feet.
Phillips asks if there has been Fire department input on this?
Spence says the Fire Department has been involved in the review.
Webb gives a presentation on the application. He thanks town staff. He says
they have been working on this over a year. He talks about the challenges of
the site. He goes through versions of the plan. He says it has been a
collaborative process to get the driveway number as low as possible.
Gillette asks about legally conforming access to the ROW .
Webb talks about conforming access, lot 826 will have it with easement
access.
Gillette asks if the turnaround was ROW or open space?
Webb says staff couldn’t classify it, but they needed a hammerhead
turnaround in that area.
Kurz asks for public input.
Perez says staff and the applicant have done a great job in trying to make
this work, and this is what a proper hardship looks like.
Gillette says that last meeting the board turned down a variance request. He
says this application has good reason for a variance but so did the
application last meeting. They shouldn’t dismiss them easily.
Perez says the applicant needs to make the effort.
Rollie Kjesbo moved to approve with conditions. Karen Perez seconded the
motion and it passed (7-0).
2.4.A request for the review of a Variance from Section 12-21-12, Restrictions
in Specific Zones on Excessive Slopes, Vail Town Code, to allow for a
variance from the maximum percent of lot covered by driveways and surface
parking, in accordance with the provision of Section 12-17, Variances, Vail
Town Code, located at 826 Forest Road/Lot 15, Block 1, Vail Village Filing 6
and setting forth details in regard thereto. (P E C21-0048)
P E C21-0045 & P E C21-0048 will be heard concurrently.
Please see P E C21-0045 for the staff memorandum and related
attachments.
Applicant:Mexamer Forest Road L L C, represented by K H W ebb
Architects
Planner:J onathan Spence
February 1, 2022 - Page 239 of 247
1. Approval of this variance is contingent upon the applicant obtaining
Town of Vail design review approval for this proposal.
2. Prior to submitting for a building permit for either Lot 14 or Lot 15,
the applicant shall submit a complete application for an amended plat
for 830 Forest Road.
I tem 2.3 and 2.4 will be heard concurrently.
Rollie Kjesbo moved to approve with conditions. Karen Perez seconded the
motion and it passed (7-0).
3.Approval of Minutes
3.1.December 13, 2021 P E C Results
Reid Phillips moved to approve. Rollie Kjesbo seconded the motion and it
passed (6-0).
Abstain:(1)Bruno
4.Adjournment
The applications and information about the proposals are available for public inspec tion during regular offic e hours at the
Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the project
orientation and the site vis its that prec ede the public hearing in the Tow n of Vail Community Development Department.
Times and order of items are approximate, subject to c hange, and c annot be relied upon to determine at w hat time the
Planning and Environmental Commission w ill c onsider an item. Please c all (970) 479-2138 for additional information. Please
call 711 for sign language interpretation 48 hour prior to meeting time.
Community Development Department
February 1, 2022 - Page 240 of 247
Ordinance No. 1, Series 2022
- 1 -
ORDINANCE NO. 1
SERIES OF 2022
AN ORDINANCE FOR A ZONE DISTRICT BOUNDARY AMENDMENT, PURSUANT TO
SECTION 12-3-7, AMENDMENT, VAIL TOWN CODE, TO ALLOW FOR A REZONING OF A
PORTION OF LOT 15, VAIL VILLAGE FILING NO. 6 FROM TWO-FAMILY
PRIMARY/SECONDARY RESIDENTIAL (P/S) DISTRICT TO THE OUTDOOR
RECREATION (OR) DISTRICT AND TO ALLOW FOR A REZONING OF TWO PARCELS OF
TOWN OF VAIL RIGHT-OF-WAY FROM UNDESIGNATED TO THE TWO-FAMILY
PRIMARY/SECONDARY RESIDENTIAL (P/S) DISTRICT
WHEREAS, the Town of Vail, in the County of Eagle and State of Colorado (the “Town”),
is a home rule Town duly existing under the Constitution and laws of the State of Colorado and
its home rule charter (the “Charter”);
WHEREAS, the members of the Town Council of the Town (the “Council”) have been
duly elected and qualified;
WHEREAS, Section 12-3-7, Amendment, Vail Town Code, sets forth the procedures for
amending a zone district boundary;
WHEREAS, on August 7, 1973, the Town adopted Ordinance No. 8, Series of 1973, to
establish comprehensive zoning regulations;
WHEREAS, on January 10, 2022 the Town’s Planning and Environmental Commission
(the “PEC”) held a public hearing on the zone district boundary amendment to rezone the
property described and depicted in Exhibits A, B and C. attached hereto and made a part hereof
by this reference;
WHEREAS, on January 10, 2022 the PEC forwarded a recommendation of approval to
the Council for the zone district boundary amendment;
WHEREAS, the Council finds and determines that the amendment is consistent with the
applicable elements of the adopted goals, objectives and policies outlined in the Vail
Comprehensive Plan and is compatible with the development objectives of the Town;
WHEREAS, the Council finds and determines that the amendment to the Town Code
furthers the general and specific purposes of the Town’s zoning regulations; and
WHEREAS, the Council finds and determines that the amendment promotes the health,
safety, morals, and general welfare of the town and promote the coordinated and harmonious
development of the Town in a manner that conserves and enhances its natural environment
and its established character as a resort and residential community of the highest quality.
NOW, THEREFORE, BE IT ORDAINED, BY THE TOWN COUNCIL OF THE TOWN
OF VAIL, COLORADO THAT:
Section 1. This ordinance adopts the following zone district boundary amendment as
February 1, 2022 - Page 241 of 247
Ordinance No. 1, Series 2022
- 2 -
further described in Exhibit A: Two-Family Primary/Secondary Residential (P/S) District to the
Outdoor Recreation (O/R) District
Section 2. This ordinance adopts the following zone district boundary amendment as
further described in Exhibits B and C: Undesignated to Two-Family Primary/Secondary
Residential (P/S) District
Section 3. Pursuant to Section 12-3-7, Amendment, Vail Town Code, and the evidence
and testimony presented in consideration of this ordinance, the Vail Town Council finds and
determines the follows:
a. The zone district boundary amendment is consistent with the adopted goals,
objectives and policies outlined in the Vail comprehensive plan and compatible with
the development objectives of the Town;
b. The zone district boundary amendment is compatible with and suitable to adjacent
uses and appropriate for the surrounding areas;
c. The zone district boundary amendment promotes the health, safety, morals, and
general welfare of the Town and promotes the coordinated and harmonious
development of the town in a manner that conserves and enhances its natural
environment and its established character as a resort and residential community of
the highest quality; and
d. This ordinance is necessary and proper for the health, safety and welfare of the Town
and the inhabitants thereof.
Section 4. If any part, section, subsection, sentence, clause or phrase of this
ordinance is for any reason held to be invalid, such decision shall not effect the validity of the
remaining portions of this ordinance; and the Council hereby declares it would have passed
this ordinance, and each part, section, subsection, sentence, clause or phrase thereof,
regardless of the fact that any one or more parts, sections, subsections, sentences, clauses or
phrases be declared invalid.
Section 5. The amendment of any provision of the Town Code as provided in this
ordinance shall not affect any right which has accrued, any duty imposed, any violation that
occurred prior to the effective date hereof, any prosecution commenced, nor any other action
or proceeding as commenced under or by virtue of the provision amended. The amendment
of any provision hereby shall not revive any provision or any ordinance previously repealed or
superseded unless expressly stated herein.
Section 6. All bylaws, orders, resolutions and ordinances, or parts thereof,
inconsistent herewith are repealed to the extent only of such inconsistency. This repealer shall
not be construed to revise any bylaw, order, resolution or ordinance, or part thereof, theretofore
repealed.
INTRODUCED, READ ON FIRST READING, APPROVED, AND ORDERED
February 1, 2022 - Page 242 of 247
Ordinance No. 1, Series 2022
- 3 -
PUBLISHED ONCE IN FULL ON FIRST READING this 1st day of February 2022, and a public
hearing for second reading of this Ordinance set for the 15th day of February 2022 in the Council
Chambers of the Vail Municipal Building, Vail, Colorado.
__________________________
Kim Langmaid, Town Mayor
ATTEST:
_________________________
Tammy Nagel, Town Clerk
READ AND APPROVED ON SECOND READING AND ORDERED PUBLISHED this
15th day of February 2022.
___________________________
Kim Langmaid, Town Mayor
ATTEST:
____________________________
Tammy Nagel, Town Clerk
February 1, 2022 - Page 243 of 247
1 OF 2
EXHIBIT A
TWO-FAMILY PRIMARY/SECONDARY RESIDENTIAL (P/S) DISTRICT
TO THE OUTDOOR RECREATION (O/R) DISTRICT
LAND DESCRIPTION
A PORTION OF LOT 15, BLOCK 1 OF VAIL VILLAGE, SIXTH FILING, LYING WITHIN THE NORTHWEST
QUARTER OF SECTION 7, TOWNSHIP 5 SOUTH, RANGE 80 WEST OF THE SIXTH PRINCIPAL MERIDIAN,
TOWN OF VAIL, COUNTY OF EAGLE, STATE OF COLORADO, BEING MORE PARTICULARLY DESCRIBED AS
FOLLOWS:
BEGINNING AT THE NORTHEAST CORNER OF SAID LOT 15;
THENCE ALONG THE NORTH LINE OF SAID LOT 15, NORTH 73°57’02” EAST, A DISTANCE OF 66.25 FEET
TO THE MOST NORTHERLY CORNER OF SAID LOT 15;
THENCE ALONG THE BOUNDARY OF SAID LOT 15, SOUTH 16°02’58” WEST, A DISTANCE OF 31.48 FEET;
THENCE DEPARTING SAID BOUNDARY, SOUTH 73°57’02” WEST, A DISTANCE OF 76.64 FEET TO A POINT
ON THE WEST LINE OF SAID LOT 15;
THENCE ALONG SAID WEST LINE OF LOT 15, NORTH 02°14’25” EAST, A DISTANCE OF 33.15 FEET TO THE
POINT OF BEGINNING.
CONTAINING 2,249 SQUARE FEET OR 0.052 ACRE OF LAND.
THE BASIS OF BEARINGS FOR THIS LEGAL DESCRIPTION IS THE WEST LINE OF LOT 15, BLOCK 1, VAIL
VILLAGE, SIXTH FILING. SAID LINE IS ASSUMED TO BEAR SOUTH 02°14’25” WEST AND IS MONUMENTED
AT THE NORTH END BY A NUMBER 3 REBAR BEING 0.7 FEET NORTH AND AT THE SOUTH END BY A
NUMBER 3 REBAR.
PREPARED BY:
STACY LYNN JACOBS, PLS
COLORADO REGISTRATION NO. 38495
FOR, AND ON BEHALF OF:
R&R ENGINEERS-SURVEYORS, INC.
PROJECT NO. EV20127
February 1, 2022 - Page 244 of 247
1 OF 2
EXHIBIT B
UNDESIGNATED TO TWO-FAMILY PRIMARY/SECONDARY RESIDENTIAL (P/S) DISTRICT
LAND DESCRIPTION
A PORTION OF THE NORTHWEST QUARTER OF SECTION 7, TOWNSHIP 5 SOUTH, RANGE 80 WEST OF THE
SIXTH PRINCIPAL MERIDIAN, TOWN OF VAIL, COUNTY OF EAGLE, STATE OF COLORADO, BEING MORE
PARTICULARLY DESCRIBED AS FOLLOWS:
COMMENCING AT THE NORTHEAST CORNER OF LOT 14, BLOCK 1, VAIL VILLAGE, SIXTH FILING;
THENCE ALONG THE NORTH LINE OF SAID LOT 14, SOUTH 88°14’31” WEST, A DISTANCE OF 110.26 FEET
TO THE NORTHWEST CORNER OF SAID LOT 14 AND THE POINT OF BEGINNING;
THENCE ALONG THE NORTHERLY PROLONGATION OF THE WEST LINE OF SAID LOT 14, NORTH 02°4’25”
EAST, A DISTANCE OF 17.65 FEET TO THE BEGINNING OF A NON-TANGENT CURVE HAVING A RADIUS OF
61.05 FEET;
THENCE CURVING TO THE LEFT ALONG THE ARC OF SAID CURVE, CONCAVE NORTHEASTERLY, THROUGH
A CENTRAL ANGLE OF 23°08’01”, FOR AN ARC LENGTH OF 24.65 FEET (THE CHORD OF SAID CURVE
BEARS SOUTH 77°00’34” FOR A LENGTH OF 24.48 FEET);
THENCE NON-TANGENT TO THE LAST DESCRIBED CURVE, SOUTH 88°36’09” EAST, A DISTANCE OF 4.65
FEET TO THE BEGINNING OF A NON-TANGENT CURVE HAVING A RADIUS OF 34.51 FEET;
THENCE CURVING TO THE LEFT ALONG THE ARC OF SAID CURVE, CONCAVE NORTHWESTERLY,
THROUGH A CENTRAL ANGLE OF 45°14’04”, FOR AN ARC LENGTH OG 34.51 FEET (THE CHORD OF SAID
CURVE BEARS NORTH 66°46’04” EAST FOR A LENGTH OF 33.62 FEET);
THENCE NON-TANGENT TO THE LAST DESCRIBED CURVE, NORTH 39°54’26” EAST, A DISTANCE OF 2.46
FEET;
THENCE SOUTH 63°53’26” EAST, A DISTANCE OF 54.06 FEET
TO THE POINT OF BEGINNING.
CONTAINING 1,494 SQUARE FEET OR 0.034 ACRE OF LAND.
THE BASIS OF BEARINGS FOR THIS LEGAL DESCRIPTION IS THE WEST LINE OF LOT 15, BLOCK 1, VAIL
VILLAGE, SIXTH FILING. SAID LINE IS ASSUMED TO BEAR SOUTH 02°14’25” WEST AND IS MONUMENTED
AT THE NORTH END BY A NUMBER 3 REBAR BEING 0.7 FEET NORTH AND AT THE SOUTH END BY A
NUMBER 3 REBAR.
PREPARED BY:
STACY LYNN JACOBS, PLS
COLORADO REGISTRATION NO. 38495
FOR, AND ON BEHALF OF:
R&R ENGINEERS-SURVEYORS, INC.
PROJECT NO. EV20127
February 1, 2022 - Page 245 of 247
1 OF 2
EXHIBIT C.
UNDESIGNATED TO TWO-FAMILY PRIMARY/SECONDARY RESIDENTIAL (P/S) DISTRICT
LAND DESCRIPTION
A PORTION OF THE NORTHWEST QUARTER OF SECTION 7, TOWNSHIP 5 SOUTH, RANGE 80 WEST OF THE
SIXTH PRINCIPAL MERIDIAN, TOWN OF VAIL, COUNTY OF EAGLE, STATE OF COLORADO, BEING MORE
PARTICULARLY DESCRIBED AS FOLLOWS:
COMMENCING AT THE MOST NORTHERLY CORNER OF LOT 15, CLOCK 1, VAIL VILLAGE SIXTH FILING;
THENCE ALONG THE BOUNDARY OF SAID LOT 15, SOUTH 16°02’58” EAST, A DISTANCE OF 37.04 FEET TO
THE POINT OF BEGINNING, BEING THE BEGINNING OF A NON-TANGENT CURVE HAVING A RADIUS OF
45.34 FEET;
THENCE CURVING TO THE RIGHT ALONG THE ARC OF SAID CURVE, CONCAVE SOUTHWESTERLY,
THROUGH A CENTRAL ANGLE OF 40°27’45”, FOR AN ARC LENGTH OF 32.02 FEET (THE CHORD OF SAID
CURVE BEARS SOUTH 78°45’17” EAST FOR A LENGTH OF 31.36 FEET);
THENCE NON-TANGENT TO THE LAST DESCRIBED CURVE, SOUTH 62°34’44” EAST, A DISTANCE OF 4.98
FEET, TO A POINT ON THE NORTHERLY EXTENSION OF THE EAST LINE OF SAID LOT 15;
THENCE ALONG SAID NORTHERLY EXTENSION OF SAID LOT 15, SOUTH 02°14’25” WEST, A DISTANCE OF
17.65 FEET TO THE NORTHEAST CORNER OF SAID LOT 15;
THENCE ALONG THE BOUNDARY OF SAID LOT 15, SOUTH 88°14’31” EAST, A DISTANCE OF 26.77 FEET TO
AN ANGLE POINT IN THE BOUNDARY OF SAID LOT 15;
THENCE CONTINUING ALONG THE BOUNDARY OF SAID LOT 15, NORTH 16°02’58” WEST, A DISTANCE OF
27.96 FEET TO THE POINT OF BEGINNING.
CONTAINING 756 SQUARE FEET OR 0.017 ACRE OF LAND.
THE BASIS OF BEARINGS FOR THIS LEGAL DESCRIPTION IS THE WEST LINE OF LOT 15, BLOCK 1, VAIL
VILLAGE, SIXTH FILING. SAID LINE IS ASSUMED TO BEAR SOUTH 02°14’25” WEST AND IS MONUMENTED
AT THE NORTH END BY A NUMBER 3 REBAR BEING 0.7 FEET NORTH AND AT THE SOUTH END BY A
NUMBER 3 REBAR.
PREPARED BY:
STACY LYNN JACOBS, PLS
COLORADO REGISTRATION NO. 38495
FOR, AND ON BEHALF OF:
R&R ENGINEERS-SURVEYORS, INC.
PROJECT NO. EV20127
February 1, 2022 - Page 246 of 247
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: A djournment 8:15 pm (estimate)
February 1, 2022 - Page 247 of 247