HomeMy WebLinkAbout07. VLMD 2022 Content CalendarDREAM
x Upscale Dining
x Elevated Experiences
x Vail Style
x Health & Wellness
KEY 1:
Pink = Dream
Purple = Upscale Dining
Blue = Elevated Experiences
Green = Fashion
Red = Health & Wellness
Input from partner group?
- Popular events to highlight
- Things Vail is known for
- Legacy places
Q1 Q2 Q3 Q4
April May June July August September October November December January February March
w/o 4/4 w/o 4/11 w/o 4/18 w/o 4/25 w/o 5/1 w/o 5/9 w/o 5/16 w/o 5/23 w/o 5/30 w/o 6/6 w/o 6/13 w/o 6/20 w/o 6/27 w/o 7/4 w/o 7/11 w/o 7/18 w/o 7/25 w/o 8/1 w/o 8/8 w/o 8/15 w/o 8/22 w/o 8/29 w/o 9/5 w/o 9/12 w/o 9/19 w/o 9/26 w/o 10/3 w/o 10/10 w/o 10/17 w/o 10/24 w/o 10/31 w/o 11/7 w/o 11/14 w/o 11/21 w.o 11/28 w/o 12/5 w/o 12/12 w/o 12/19 w/o 12/26 w/o 1/2 w/o 1/9 w/o 1/16 w/o 11/23 w/o 11/30 w/o 2/6 w/o 2/13 w/o 2/20 w/o 2/27 w/o 3/6 w/o 3/13 w/o 3/20 w/o 3/27
HERO HERO HERO HERO
Add DSP
Lodging
Paid / group sales
Promotion?Promotion?Promotion?
Email push Email push Email push Email push Email push Email push Email push Email push Email push Email push Email push Email push
Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push
"Always-On": social, SEO, website updates / adds
Theme: UPSCALE DINING Theme: ELEVATED EXPERIENCES Theme: VAIL STYLE Theme: HEALTH & WELLNESS
Interview Series w/ Local Chefs TBD - Chalet Adventure?Vail Fashion Event NEW YEAR, NEW YOU
"Dream Package"Spin on Mud Season
"Always-On" :
Homepage, SEO - update to highlight or feature Hero & Hub content
"Always-On":
Homepage, SEO - update to highlight or feature Hero & Hub content
"Always-On":
Homepage, SEO - update to highlight or feature Hero & Hub content
"Always-On":
Homepage, SEO - update to highlight or feature Hero & Hub content
Email - Feature
Family Owned in
Vail
1st Email -
Teasing "Interview
Series"
2nd Email -
Highlights of
"Interview Series"
TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD
Article - Family
Owned
Restaurants in Vail
Article -"7
incredible meals
for every day"
Article - "Interview
Series"TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD
"Social - Daily
Post Featuring
Family Owned
Restaurant
Post about one
restaurant each
day"
Social - Newest &
Oldest Resturant
Feature
Social - Teasing
"Interview Series"
Social - Upscale
Dining (Four
Seaons)
Social - "Interview
Series" Highlights TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD
Best hikes/views
in Vail TBD Halloween Thanksgiving Influencer content TBD TBD TBD TBD TBD
Easter Best " [ i.e. Burger
in Vail...]" voted on
Vail's Hot Summer
Nights
Vail Farmer's
Market
Scenic gondola
rides TBD TBD TBD
Wednesday Art
Walks
Vail's "Mini Egg
Martini"Vail History Tour Memorial Day
teaser 4th of July Vail's Hot Summer
Nights Fall post Shop the look Where to shop TBD TBD Winter Mountain
Games
Mother's Day Top happy hour
spots Memorial Day Father's Day Vail's Hot Summer
Nights Vail Oktoberfest TBD TBD Four Seasons
deals/packages
Taste of Vail Vail music scene
(upcoming shows)"Foodie"content Restaurant
higlight(s)
Summer activities
for families Brewery highlight Labor Day teaser What to wear,
where
Vail Village Car
Show
Outfits for all
seasons TBD
All in the details:
Highlight a
restaurant with a
Vail inspired
interior
Influencer content Influencer content Influencer content Influencer content TBD Influencer content TBD Influencer content TBD
Influencer content Influencer content
Dining Focused Articles for Website content:
Best Apres article updates
What's New: Margie's Haas, etc.
TBD SEO 2-3 Briefs (These topics are still to come and will support upscale dining)