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HomeMy WebLinkAbout07. VLMD 2022 Content CalendarDREAM x Upscale Dining x Elevated Experiences x Vail Style x Health & Wellness KEY 1: Pink = Dream Purple = Upscale Dining Blue = Elevated Experiences Green = Fashion Red = Health & Wellness Input from partner group? - Popular events to highlight - Things Vail is known for - Legacy places Q1 Q2 Q3 Q4 April May June July August September October November December January February March w/o 4/4 w/o 4/11 w/o 4/18 w/o 4/25 w/o 5/1 w/o 5/9 w/o 5/16 w/o 5/23 w/o 5/30 w/o 6/6 w/o 6/13 w/o 6/20 w/o 6/27 w/o 7/4 w/o 7/11 w/o 7/18 w/o 7/25 w/o 8/1 w/o 8/8 w/o 8/15 w/o 8/22 w/o 8/29 w/o 9/5 w/o 9/12 w/o 9/19 w/o 9/26 w/o 10/3 w/o 10/10 w/o 10/17 w/o 10/24 w/o 10/31 w/o 11/7 w/o 11/14 w/o 11/21 w.o 11/28 w/o 12/5 w/o 12/12 w/o 12/19 w/o 12/26 w/o 1/2 w/o 1/9 w/o 1/16 w/o 11/23 w/o 11/30 w/o 2/6 w/o 2/13 w/o 2/20 w/o 2/27 w/o 3/6 w/o 3/13 w/o 3/20 w/o 3/27 HERO HERO HERO HERO Add DSP Lodging Paid / group sales Promotion?Promotion?Promotion? Email push Email push Email push Email push Email push Email push Email push Email push Email push Email push Email push Email push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push Social push "Always-On": social, SEO, website updates / adds Theme: UPSCALE DINING Theme: ELEVATED EXPERIENCES Theme: VAIL STYLE Theme: HEALTH & WELLNESS Interview Series w/ Local Chefs TBD - Chalet Adventure?Vail Fashion Event NEW YEAR, NEW YOU "Dream Package"Spin on Mud Season "Always-On" : Homepage, SEO - update to highlight or feature Hero & Hub content "Always-On": Homepage, SEO - update to highlight or feature Hero & Hub content "Always-On": Homepage, SEO - update to highlight or feature Hero & Hub content "Always-On": Homepage, SEO - update to highlight or feature Hero & Hub content Email - Feature Family Owned in Vail 1st Email - Teasing "Interview Series" 2nd Email - Highlights of "Interview Series" TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD Article - Family Owned Restaurants in Vail Article -"7 incredible meals for every day" Article - "Interview Series"TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD "Social - Daily Post Featuring Family Owned Restaurant Post about one restaurant each day" Social - Newest & Oldest Resturant Feature Social - Teasing "Interview Series" Social - Upscale Dining (Four Seaons) Social - "Interview Series" Highlights TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD TBD Best hikes/views in Vail TBD Halloween Thanksgiving Influencer content TBD TBD TBD TBD TBD Easter Best " [ i.e. Burger in Vail...]" voted on Vail's Hot Summer Nights Vail Farmer's Market Scenic gondola rides TBD TBD TBD Wednesday Art Walks Vail's "Mini Egg Martini"Vail History Tour Memorial Day teaser 4th of July Vail's Hot Summer Nights Fall post Shop the look Where to shop TBD TBD Winter Mountain Games Mother's Day Top happy hour spots Memorial Day Father's Day Vail's Hot Summer Nights Vail Oktoberfest TBD TBD Four Seasons deals/packages Taste of Vail Vail music scene (upcoming shows)"Foodie"content Restaurant higlight(s) Summer activities for families Brewery highlight Labor Day teaser What to wear, where Vail Village Car Show Outfits for all seasons TBD All in the details: Highlight a restaurant with a Vail inspired interior Influencer content Influencer content Influencer content Influencer content TBD Influencer content TBD Influencer content TBD Influencer content Influencer content Dining Focused Articles for Website content: Best Apres article updates What's New: Margie's Haas, etc. TBD SEO 2-3 Briefs (These topics are still to come and will support upscale dining)