HomeMy WebLinkAbout08. VVP Group Sales Dashboard, January 2022
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: February 4, 2022
Re: January 2022 Group Sales Dashboard
2022 Key Performance Indicators 2021 2021
Description Monthly YTD 2022 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 22 22 8 8
Total Leads Generated 25 25 9 9
Active Leads in Pipeline 84 84 27 27
Room Nights Booked 247 247 0 0
Room Revenue Converted $84,670 $84,670 0 0
Cancelled & Lost Business 26 26 7 7
Site Visits 5 5 0 0
Cvent Production Monthly YTD 2022 Monthly 2021
VVP – Total RFP’s 22 22 5 5
VVP – Total RFP Room Nights 9,600 9,600 847 847
VVP – Total RFP Value $3,627,786 $3,627,786 $346,384 $346,384
Vail – Total RFP’s 87 87 24 24
Vail – Total Room Nights 20,265 20,265 7,640 7,640
Vail – Contracted RFP’s 7 7 1 1
Vail – Contracted RN’s 300 300 274 274
Vail – Contracted Value $171,424 $171,424 $153,086 $153,086
Member/Lodging Partner Engagement:
Total YTD lead generation = 9 in Jan 2021 vs. 25 in Jan 2022 – Great start to the New Year!
Monthly Lead Status Update to Lodging Partners
Two Virtual DOS Advisory Council Meetings & One In-Person DOS Happy Hour
3 VLMD Partner Meetings & VLMD Board Meeting
In-person Meeting with Michelle Merx – discuss new VRC group sales strategies
MTS Meetings with VRC, TOV, Imprint & VVP
Webinar/virtual meeting with Lodging Partners & Triple Crown Sports Coordinators
Marketing/Media Efforts:
Destination CO Web Ads for 2022 – work with Cactus on new content for Q2
Destination CO Membership Meeting with their Consultant
Cvent Renewal Meeting for 2022
Executive Summary/What’s Next for January:
Work with Cvent to create Discover Vail dedicated page
Work with Cactus/VLMD on Group Page Enhancements for DiscoverVail.com
Tony Robbins Village Wide Site Visit before end of February
Compile list of Restaurants for MTS to Post on their Website (Hours, Reservations, Contact)
Work on Village Wide Marketing Piece for Vail – Cactus/Site/VLMD/VVP