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Home My WebLink About03. a. CSE Event Recap 2021 Night of ExcellenceEvent Recap and Review 2 Overall Event or Program Highlights & Successes 3 Top Successes of Night of Excellence Event: •Allowed the Eagle County Community to come together to recognize and award the outstanding role that First Responders play. Event included regional, state, nationwide reach and beyond. •Sold out event at the Donovan Pavilion •Created a cash positive event •Received coverage in the County’s media including Vail Daily, Vail Daily Live and radio stations •Received 3 Eagle County Town Government Proclamations Program Impact, Testimonials & Observations 4 Community and personal impact on attendees of the event: We were able to create both an in-person event for the public safety agencies to attend and celebrate, as well as a virtual event for the community to participate. Include any testimonials from attendees We received a large number of testimonials, acknowledgements, and thank yous from many of the participants, including award presenters, award winners, safety agency leadership, and sponsors. We did not ask for written testimonials on site. We could generate over 100 such testimonials upon request and we have enthusiastically been asked to produce next year’s event in a larger venue, allowing for more public participation. Estimated Attendance Results 5 •Estimated attendance: 200 Public Safety Agency participants attended the live event, the full capacity of Donovan Pavilion. •Number/percentage of people who attended the event last year: Virtual event only, with a total viewership of 187 video views Estimated Attendee Profile Results 6 •Where did attendees come from? (local, regional, out of state, international): Attendees were local, from the communities of Eagle County, however there were also virtual attendees from surrounding counties, across the state, and country. NPS (Net Promoter Score) 7 Attendee Response: How likely is it that you would recommend this event/program to a friend or colleague? While we did not offer a written survey to the attendees, due to the brilliant verbal feedback of those who attended and participated in the event, we would deinitely rate it at a Promoter level of 9. Not a single bit of negative feedback has been received. The NPS Calculation Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague? Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word -of-mouth. Event Strengths & Weaknesses 8 •How did the event/program exceed expectations? We were extremely pleased to conduct a sold-out event to recognize our local public safety heroes. The public safety agencies award recipients were so touched to have received the awards and be recognized among an audience of their peers. •What are areas for event/program improvement? We would most definitely welcome the opportunity next year and in future years to hold this annual event at a Town of Vail public venue with 500+ in-person attendees. The intent is to shine a light on our Emergency Responders and that includes the public. A larger venue, inviting the public is our goal for next year. •How did this year’s event/program compare to last year? Last year was an online virtual event only, due to COVID restrictions. This event was truly a welcomed recognition from the community members of Eagle County, and the in-person event is something we look forward to hosting year after year. Vail Brand Compatibility The Premier International Mountain Resort Community 9 •How did the event /program support the Vail Brand? The beautiful Donovan Pavilion was an elegant setting to hold this very important annual event. Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 10 •How did the event/program impact Vail’s sense of community? The Night of Heroes event made a major impact not only within the Town of Vail itself, but on surrounding Eagle County communities. The event brought together Eagle County public service agency first responders. In addition, the general public was invited to observe the virtual event and recognize these amazing community heroes receive their outstanding awards. Topline Marketing Efforts 11 What are the top 3 successful marketing tactics, executions or results from your event/program? 1) Gathering the support of all local area public service and government agencies to work together to create an outstanding event 2) A successful and cooperative partnership with the 3 Rotary Clubs of Eagle County 3) Acquiring the support of local businesses as sponsors of the event *Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 12 •How do you see the event/program evolving next year? Next year we plan on holding an in-person event in Vail with 500+ in attendance •What sponsors do you plan to target next year? (Including existing and potential sponsors) Due to the success and popularity of this year’s event, we plan on approaching all community businesses to be able to participate as a sponsor and/or silent auction donor. We found that community businesses really wanted to participate and several heard about the event and contacted us to be involved. It is apparent that this type of event is truly supported by the communities that the public safety agencies serve. •How will you leverage media exposure and extend the marketing reach next year? The Vail Daily was our primary media outreach, as well as local radio stations. Next year we will plan more of the same and potentially include other media outlets as well. Sustainability Efforts 13 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? •All waste was essentially eliminated by holding the event at the Donovan Pavilion with Red Canyon Catering. There were no paper products and no trash was generated. •What waste reduction methods were used during your event/program? There was no waste involved whatsoever. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote:renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget Snapshot 14 *Event producer to attach detailed budget for recap Item $ Total Event/Program Budget:$ 42,570 CSE Funds:$ 5,000 Cash Sponsorship (not CSE):$ 37,570 Expenses:$ 38,310 Marketing Budget:$ 6,400 Profit & Loss:$ (2,140) How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Venue costs, marketing Additional Information/Appendix 15 Marketing plan Night of Excellence 2021 Rotary Recognition Awards Marketing Plan Phase Pre-Event Live Event Day Virtual Day Post-Event Weeks -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2+ Dates Aug 13-19 Aug 20-26 Aug27-Sep2 Sep 3-9 Sep 10-16 Sep 17-23 Sep 24-30 Oct 1-7 Oct 8-14 Oct 15-21 Oct 22-28 Oct 29 Oct 30 Oct 31+ Corporate Sponsorships Prepare Offerings X Phone Campaign M-F 5X 5X 5X 5X Email Campaign M-F 5X 5X 5X 5X Silent Auction Item Acquisition X X X X Public Campaign Prepare Marketing Materials, Signage X X Promotional Materials X X Club, spa, rec newsletters X X X X X X X X Calendars: ERYC, VVP, VD X X X X X X X X Movie Slide X X X X X X X X Public Relations Press release Print Vail Daily 3X 3X 3X 3X 5X Digital Vail Daily 3X 3X 7X 7X 7X X X X Facebook 2X 2X 2X 2X 5X 7X 14X 14X X Live X Website Popup 7X 7X 7X 7X 7X 7X 7X 7X X Instagram 2X 2X 2X 2X 5X 7X 7X 7X X Live X Email blasts X X X X 2X X Twitter X X X X X X 3X 3X 3X Live X COEMS X X Radio KZYR/Mile Paid 14X 14X 21X 21X Radio PSA Interview Live Print/Digital Tricia VD Interview 16 Night of Excellence 2021 Profit & Loss Statement Revenue Sponsorships 32,770$ TOV Grant 5,000$ Silent Auction 4,800$ Total Revenue 42,570$ Expenses Event Management and Personnel 8,600$ Video Production 6,400$ Audio/visual 2,800$ Music 550$ Donovan Venue 1,750$ Caterer 12,800$ Linens 700$ Awards 2,600$ Decorations 980$ Printing 480$ Logistics 650$ Marketing & Advertising 6,400$ Total Expenses 44,710$ Net Income (2,140)$ Additional Information/Appendix 17 Additional information/marketing materials Please view the Night of Excellence Recorded Event at our event homepage: https://www.auctria.com/auction/nightofexcellence Additional Information/Appendix 18