HomeMy WebLinkAbout04. Vail Stewardship One Pager FINAL
The Destination Stewardship Plan will be created in collaboration with:
VAIL DESTINATION STEWARDSHIP PLAN
Over the next nine months, The Town of Vail will be creating a Destination Stewardship Plan, with the goals of:
• Managing the growth of our tourism economy,
• Protecting our way of life and the natural environment that we all love, and
• Maintaining a world-class experience for our visitors and residents.
Why Is This a Priority?
There’s no doubt that we’ve reached a critical juncture for our town. Amid a global pandemic, when many
destinations across the globe were seeing significant drops in visitation levels, Vail continues to see record-
breaking numbers of visitors. This surge in visitation is putting pressure on natural resources and
infrastructure, amplifying issues related to workforce and housing, and placing our residents and visitors at
odds with one another.
What Is Destination Stewardship?
“Destination stewardship” is a strategic approach to tourism management that focuses on environmental,
social and economic sustainability. We know that tourism is an important economic engine for our community.
But we also know that tourism in a place as unique as Vail must be done in a way that preserves all that makes
our community such a special place to live, work and visit.
How Will It Be Achieved?
The Destination Stewardship Plan will be developed through a community-driven process. Hundreds of
regional stakeholders will be actively included in the process through a variety of engagements including
interviews, town hall meetings, surveys, and focus groups.
How Can I Be Involved?
We can’t do any of this without you, so please make your voice be heard. The Town of Vail will be hosting
visioning sessions with members of the community beginning in April, to better understand from you:
• What challenges is tourism creating in our community?
• What opportunities do you see to enhance the resident and visitor experience?
• How can Vail create more positive benefits from tourism?
Project updates and engagement opportunities will be shared at engagevail.com/stewardship.