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HomeMy WebLinkAbout03. Revised_Vail_Destination_Stewardship_Budget_-_12-30-21Project Budget - Town of Vail Destination Stewardship Plan Destinations Foundation SMARI Revised Pricing 12/29/2021 Cathy Ritter Paul Ouimet Greg Jim Shirin Teresa (Blended rate)(hard cost)Total Hours Total Budget Hourly Rate - Budget (USD) 200$ 250$ 250$ 250$ 150$ 150$ 150$ Hourly Rate - Cost (USD) 200$ 250$ 250$ 250$ 150$ 150$ 150$ Activities & Tasks -$ Project Planning & Management -$ a. Hold kickoff meeting to finalize the project plan and management structure 2 2 2 2 2 10 2,000$ b. Participate in a 1-day project kickoff and grounding trip 8 8 16 3,600$ c. Review existing research, destination plans and other planning documents 16 12 16 44 8,600$ d. Prepare a stakeholder consultation plan 4 4 4 2 14 2,700$ e. Project planning, management and monitoring 48 48 7,200$ Phase 1 - Foundational Research 0 -$ a. Analyze destination metrics, including marketing and visitor metrics 16 4 20 4,200$ b. Identify gaps/opportunities in Vail's current sustainability policies & practices 4 8 8 20 40 7,800$ c. Deliver situational analysis 16 12 8 36 7,400$ Phase 2 - Destination Stewardship Plan 0 -$ Stakeholder Engagement 0 -$ a. Prepare discussion guides 8 2 1 11 2,250$ b. Conduct 20 one-on-one consultation meetings 20 15 2 37 8,050$ c. Facilitate 10 to 12 focus groups (one designated for sustainable tourism)16 16 4 36 7,800$ d. Facilitate 3 visioning workshops for community engagement 12 12 24 5,400$ e. Support development of Communication Plan and messaging 8 4 12 2,600$ Stakeholder Analysis 0 -$ a. Prepare a synthesis and analysis of key takeaways of stakeholder engagement 8 4 12 2,600$ Analysis of Sustainable Destination Practices 0 -$ a. Benchmark Vail against global trends, best practices 4 20 24 4,000$ b. Share report summarizing analysis and opportunities 24 24 3,600$ c. Develop/Facilitate workshop to envision new directions for sustainability 12 12 1,800$ Half-day Visioning Workshop 0 -$ a. Prepare the draft impact map 8 2 8 2 20 4,400$ b. Prepare session materials 6 4 2 12 2,500$ c. Facilitate a half-day visioning workshop 6 6 6 6 24 5,100$ Draft Recommendations 0 -$ a. Prepare draft vision, mission and purpose statements.12 4 4 8 2 30 6,700$ b. Draft goals and recommendations, proposing both immediate and long-term priorities as well as roles and responsibilities for implementing them.24 4 4 16 8 56 12,000$ d. Conduct validation sessions with key stakeholders 16 8 2 26 5,500$ Finalize Plan 0 -$ a. Prepare draft master plan report 32 4 4 24 4 68 15,000$ b. Work with the Town of Vail to review/finalize plan for Town Council 12 8 20 4,400$ Phase 3 - ImplementaƟon & AcƟon Plan 0 -$ a. Prepare Implementation & Action Plan 30 4 4 24 8 70 15,200$ b. Work with Town of Vail to review/edit plan 8 8 16 3,600$ Totals - Revised Professional Fees 292 26 28 217 0 55 144 762 $58,400 $6,500 $7,000 $54,250 $0 $8,250 $21,600 156,000$ Professional Fees Budget MMGY Next Factor OpƟonal Components a. Identify relevant local, national, global trends and best practices 8 8 16 4,200$ b. Conduct resident sentiment study - SMARI $6,000.00 6,000$ c. Conduct visitor brand perception study - SMARI $20,000.00 20,000$ d. Conduct DestinationNEXT assessment - fee 6 14 20 3,550$ e. Conduct DestinationNEXT assessment - hard cost of $3,850 3,850$ f. Develop Optimizing Value Framework 90 90 13,500$ Totals - All Optional Costs 0 0 8 14 14 0 90 126 51,100$ Optional Components Budget Total Proposal with Revised Professional Fees plus All Optional Costs 207,100$ Original bid: $211,600 Detail for Travel Foundation Travel Foundation (Blended rate) Team Lead Team Support Total Budget Blended Hourly Rate - Budget (USD) 150$ Blended Hourly Rate - Cost (USD) 150$ Activities & Tasks Project Planning & Management a. Hold kickoff meeting to finalize the project plan and management structure 2 Jeremy Sampson 300$ b. Participate in a 1-day project kickoff and grounding trip -$ c. Review existing research, destination plans and other planning documents 16 Rebecca Armstrong Kelly Galaski 2,400$ d. Prepare a stakeholder consultation plan 2 Rebecca Armstrong Kelly Galaski 300$ e. Project planning, management and monitoring -$ Phase 1 - Foundational Research a. Analyze destination metrics, including marketing and visitor metrics -$ b. Identify gaps/opportunities in Vail's current sustainability policies & practices 18 Rebecca Armstrong Kelly Galaski 2,700$ c. Deliver situational analysis 8 Rebecca Armstrong Kelly Galaski 1,200$ Phase 2 - Destination Stewardship Plan Stakeholder Engagement a. Prepare discussion guides -$ b. Conduct 20 one-on-one consultation meetings 2 Rebecca Armstrong Kelly Galaski 300$ c. Facilitate 10 to 12 focus groups (one designated for sustainable tourism)4 Elke Dens Jeremy Sampson 600$ d. Facilitate 3 visioning workshops for community engagement -$ e. Support development of Communication Plan and messaging 4 Rebecca Armstrong Kelly Galaski 600$ Stakeholder Analysis a. Prepare a synthesis and analysis of key takeaways of stakeholder engagement -$ Analysis of Sustainable Destination Practices a. Benchmark Vail against global trends, best practices 18 Rebecca Armstrong Kelly Galaski 2,700$ b. Share report summarizing analysis and opportunities 24 Rebecca Armstrong Kelly Galaski 3,600$ c. Develop/Facilitate workshop to envision new directions for sustainability 12 Jeremy Sampson Elke Dens 1,800$ Half-day Visioning Workshop a. Prepare the draft impact map 2 Elke Dens Jeremy Sampson 300$ b. Prepare session materials 2 Elke Dens Jeremy Sampson 300$ c. Facilitate a half-day visioning workshop 6 Jeremy Sampson Elke Dens 900$ Draft Recommendations a. Prepare draft vision, mission and purpose statements.2 Elke Dens Jeremy Sampson 300$ b. Draft goals and recommendations, proposing both immediate and long-term priorities as well as roles and responsibilities for implementing them.8 Elke Dens Jeremy Sampson Jeremy Smith 1,200$ d. Conduct validation sessions with key stakeholders 2 Elke Dens Jeremy Smith 300$ Finalize Plan a. Prepare draft master plan report 4 Elke Dens Jeremy Sampson Jeremy Smith 600$ b. Work with the Town of Vail to review/finalize plan for Town Council -$ Phase 3 - ImplementaƟon & AcƟon Plan a. Prepare Implementation & Action Plan 8 Elke Dens Jeremy Sampson Jeremy Smith 1,200$ b. Work with Town of Vail to review/edit plan -$ Totals - Revised Professional Fees 144 $21,600 21,600$ Professional Fees Budget OpƟonal Components f. Develop Optimizing Value Framework 90 13,500$ Totals - Optional Costs 90 13,500$ Optional Components Budget Totals for Travel Foundation (Professional Fees Budget plus Optional Components Budget)35,100$