HomeMy WebLinkAbout03. Revised_Vail_Destination_Stewardship_Budget_-_12-30-21Project Budget - Town of Vail Destination Stewardship Plan Destinations Foundation SMARI
Revised Pricing 12/29/2021 Cathy Ritter Paul Ouimet Greg Jim Shirin Teresa (Blended rate)(hard cost)Total Hours Total Budget
Hourly Rate - Budget (USD) 200$ 250$ 250$ 250$ 150$ 150$ 150$
Hourly Rate - Cost (USD) 200$ 250$ 250$ 250$ 150$ 150$ 150$
Activities & Tasks -$
Project Planning & Management -$
a. Hold kickoff meeting to finalize the project plan and management structure 2 2 2 2 2 10 2,000$
b. Participate in a 1-day project kickoff and grounding trip 8 8 16 3,600$
c. Review existing research, destination plans and other planning documents 16 12 16 44 8,600$
d. Prepare a stakeholder consultation plan 4 4 4 2 14 2,700$
e. Project planning, management and monitoring 48 48 7,200$
Phase 1 - Foundational Research 0 -$
a. Analyze destination metrics, including marketing and visitor metrics 16 4 20 4,200$
b. Identify gaps/opportunities in Vail's current sustainability policies & practices 4 8 8 20 40 7,800$
c. Deliver situational analysis 16 12 8 36 7,400$
Phase 2 - Destination Stewardship Plan 0 -$
Stakeholder Engagement 0 -$
a. Prepare discussion guides 8 2 1 11 2,250$
b. Conduct 20 one-on-one consultation meetings 20 15 2 37 8,050$
c. Facilitate 10 to 12 focus groups (one designated for sustainable tourism)16 16 4 36 7,800$
d. Facilitate 3 visioning workshops for community engagement 12 12 24 5,400$
e. Support development of Communication Plan and messaging 8 4 12 2,600$
Stakeholder Analysis 0 -$
a. Prepare a synthesis and analysis of key takeaways of stakeholder engagement 8 4 12 2,600$
Analysis of Sustainable Destination Practices 0 -$
a. Benchmark Vail against global trends, best practices 4 20 24 4,000$
b. Share report summarizing analysis and opportunities 24 24 3,600$
c. Develop/Facilitate workshop to envision new directions for sustainability 12 12 1,800$
Half-day Visioning Workshop 0 -$
a. Prepare the draft impact map 8 2 8 2 20 4,400$
b. Prepare session materials 6 4 2 12 2,500$
c. Facilitate a half-day visioning workshop 6 6 6 6 24 5,100$
Draft Recommendations 0 -$
a. Prepare draft vision, mission and purpose statements.12 4 4 8 2 30 6,700$
b. Draft goals and recommendations, proposing both immediate and long-term
priorities as well as roles and responsibilities for implementing them.24 4 4 16 8 56 12,000$
d. Conduct validation sessions with key stakeholders 16 8 2 26 5,500$
Finalize Plan 0 -$
a. Prepare draft master plan report 32 4 4 24 4 68 15,000$
b. Work with the Town of Vail to review/finalize plan for Town Council 12 8 20 4,400$
Phase 3 - ImplementaƟon & AcƟon Plan 0 -$
a. Prepare Implementation & Action Plan 30 4 4 24 8 70 15,200$
b. Work with Town of Vail to review/edit plan 8 8 16 3,600$
Totals - Revised Professional Fees 292 26 28 217 0 55 144 762
$58,400 $6,500 $7,000 $54,250 $0 $8,250 $21,600 156,000$ Professional Fees Budget
MMGY Next Factor
OpƟonal Components
a. Identify relevant local, national, global trends and best practices 8 8 16 4,200$
b. Conduct resident sentiment study - SMARI $6,000.00 6,000$
c. Conduct visitor brand perception study - SMARI $20,000.00 20,000$
d. Conduct DestinationNEXT assessment - fee 6 14 20 3,550$
e. Conduct DestinationNEXT assessment - hard cost of $3,850 3,850$
f. Develop Optimizing Value Framework 90 90 13,500$
Totals - All Optional Costs 0 0 8 14 14 0 90 126
51,100$ Optional Components Budget
Total Proposal with Revised Professional Fees plus All Optional Costs
207,100$
Original bid: $211,600
Detail for Travel Foundation Travel
Foundation
(Blended rate) Team Lead Team Support Total Budget
Blended Hourly Rate - Budget (USD) 150$
Blended Hourly Rate - Cost (USD) 150$
Activities & Tasks
Project Planning & Management
a. Hold kickoff meeting to finalize the project plan and management structure 2 Jeremy Sampson 300$
b. Participate in a 1-day project kickoff and grounding trip -$
c. Review existing research, destination plans and other planning documents 16 Rebecca Armstrong Kelly Galaski 2,400$
d. Prepare a stakeholder consultation plan 2 Rebecca Armstrong Kelly Galaski 300$
e. Project planning, management and monitoring -$
Phase 1 - Foundational Research
a. Analyze destination metrics, including marketing and visitor metrics -$
b. Identify gaps/opportunities in Vail's current sustainability policies & practices 18 Rebecca Armstrong Kelly Galaski 2,700$
c. Deliver situational analysis 8 Rebecca Armstrong Kelly Galaski 1,200$
Phase 2 - Destination Stewardship Plan
Stakeholder Engagement
a. Prepare discussion guides -$
b. Conduct 20 one-on-one consultation meetings 2 Rebecca Armstrong Kelly Galaski 300$
c. Facilitate 10 to 12 focus groups (one designated for sustainable tourism)4 Elke Dens Jeremy Sampson 600$
d. Facilitate 3 visioning workshops for community engagement -$
e. Support development of Communication Plan and messaging 4 Rebecca Armstrong Kelly Galaski 600$
Stakeholder Analysis
a. Prepare a synthesis and analysis of key takeaways of stakeholder engagement -$
Analysis of Sustainable Destination Practices
a. Benchmark Vail against global trends, best practices 18 Rebecca Armstrong Kelly Galaski 2,700$
b. Share report summarizing analysis and opportunities 24 Rebecca Armstrong Kelly Galaski 3,600$
c. Develop/Facilitate workshop to envision new directions for sustainability 12 Jeremy Sampson Elke Dens 1,800$
Half-day Visioning Workshop
a. Prepare the draft impact map 2 Elke Dens Jeremy Sampson 300$
b. Prepare session materials 2 Elke Dens Jeremy Sampson 300$
c. Facilitate a half-day visioning workshop 6 Jeremy Sampson Elke Dens 900$
Draft Recommendations
a. Prepare draft vision, mission and purpose statements.2 Elke Dens Jeremy Sampson 300$
b. Draft goals and recommendations, proposing both immediate and long-term
priorities as well as roles and responsibilities for implementing them.8 Elke Dens
Jeremy Sampson
Jeremy Smith 1,200$
d. Conduct validation sessions with key stakeholders 2 Elke Dens Jeremy Smith 300$
Finalize Plan
a. Prepare draft master plan report 4 Elke Dens
Jeremy Sampson
Jeremy Smith 600$
b. Work with the Town of Vail to review/finalize plan for Town Council -$
Phase 3 - ImplementaƟon & AcƟon Plan
a. Prepare Implementation & Action Plan 8 Elke Dens
Jeremy Sampson
Jeremy Smith 1,200$
b. Work with Town of Vail to review/edit plan -$
Totals - Revised Professional Fees 144
$21,600 21,600$ Professional Fees Budget
OpƟonal Components
f. Develop Optimizing Value Framework 90 13,500$
Totals - Optional Costs 90
13,500$ Optional Components Budget
Totals for Travel Foundation (Professional Fees Budget plus Optional Components Budget)35,100$