HomeMy WebLinkAbout06. VVP Group Sales Dashboard, February 2022
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: March 4, 2022
Re: February 2022 Group Sales Dashboard
2022 Key Performance Indicators 2021 2021
Description Monthly YTD 2022 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 25 47 19 27
Total Leads Generated 28 53 21 30
Active Leads in Pipeline 100 100 35 35
Room Nights Booked 1,116 1,363 94 94
Room Revenue Converted $420,470 $505,140 $27,370 $27,370
Cancelled & Lost Business 8 34 8 15
Site Visits 1 6 0 0
Cvent Production Monthly YTD 2022 Monthly 2021
VVP – Total RFP’s 17 39 13 18
VVP – Total RFP Room Nights 3,917 13,517 8,314 9,161
VVP – Total RFP Value 1,360,762 4,988,548 $2,194,210 $2,540,594
Vail – Total RFP’s 73 160
Vail – Total Room Nights 18,660 38,925
Vail – Contracted RFP’s 5 12
Vail – Contracted RN’s 1,359 1,659
Vail – Contracted Value $490,199 $661,623
Member/Lodging Partner Engagement:
Total YTD lead generation up 57% from 2021
Monthly Lead Status Update to Lodging Partners
Two Virtual DOS Advisory Council Meetings & One In-Person DOS Happy Hour
2 VLMD Partner Meetings
6 MTS Meetings between stakeholders – reception theme/marketing/volunteers/giveaways
3 NBS Meeting between stakeholders – Vail won bid for Feb 2023
Created Vail restaurant list for MTS to reference for “on own” meals
Contract for offsite dinner at Vail Golf/Nordic Clubhouse for DMA West tradeshow
Marketing/Media Efforts:
Created dedicated microsite page on Cvent for DiscoverVail.com page
Sent specs to Cactus for creation of Cvent google ad/video for retargeting campaign
Annual Cvent renewal
Executive Summary/What’s Next for March:
Attend two VLMD Partner meetings on 3/7 & 22 and board meeting on 3/17
Final prep for MTS Welcome Reception
Prep for April Vail sales trip
Follow up with Cactus on Destination CO quarterly ad creation – due by end of month