HomeMy WebLinkAbout07.a. Minutes 03-02-2022 - Draft
COMMISSION ON SPECIAL EVENTS MEETING
Hybrid Meeting.
https://us02web.zoom.us/webinar/register/WN_MmqB4tnTQpekr7fUWJGk_A
Wednesday, March 2, 2022 @ 8:30a.m.-10:30a.m.
Meeting Minutes:
Meeting materials can be accessed at the following link.
https://vailgovrecords.com/WebLink/Browse.aspx?id=736148&dbid=0&repo=TownofVailLaserfic
he
Roll Call CSE: Kim Newbury Rediker, Alison Wadey, Nick Conover, Douglas Smith, Marco
Valenti,
Staff: Mia Vlaar, Jeremy Gross, Abby Oliveira, Liz Gladitsch, Scott Robson
Attendees: Beth Pappas, Laurie Asmussen, Jackie Christensen, Amanda Blevins, Helene
Mattison, Kristen Slater, Peggy Wolfe, Ronda Helton, Sharon Schmidt, Sven Bean
1. 8:30 a.m.: Town of Vail Event Funding Program Update – Scott Robson, Mia Vlaar (15
Minutes)
a. Vlaar: Intention is to go to drawing board and work through the process for 2023
year.
b. Gross: welcome any discussion/opinions
• Proposed a high level structure and what the desired outcomes overall for
the process will be
• Timeline: Application for Council funding, late May/Early June, looking at
this as a deadline for final details
• Looking to make smart changes and putting TOV interests first
• Quantitative scorecard: Had initial discussion with a consultant out of
Denver and how to really measure these events across the board and
looking to bring this person in more.
• Smith: how do we de-conflict VR corporate vs what the TOV
needs? What about an option for a sponsor for Vail Wi-Fi to
enhance the option.
o This isn’t selling sponsorships for TOV, this is measuring
what these placements are in $$. The differentiation will
be known for the town.
• Rediker: It would be helpful for Bruce to come and discuss this
further with CSE and understand.
o The community may have been confused for sports events
not being funded at all. They didn’t fully understand how
we did value them, and Sporting events are going to be
considered for funding, but will go through a different
evaluation/consideration based on that value.
• Valenti: Make the value based on the calendar as well as dollars.
o Bruce may not be all encompassing, but there may be
pieces that are more qualitative,
2. 8:45 a.m.: 60-day event preview (5 minutes)
a. Whitewater – Beth Pappas
• Kickoff May 10 – June 7thM
• Supply chain issues for rafts was an issue last year. Partnering with
Highside rafts this year.
• Adding a youth category this year with Alpine Kayak school to ensure the
skills are there for safety concerns
• Motion to release initial funding
• Rediker/Conover 2nd/ Unanimous
3. 8:50 a.m.: Event Recap (30 Minutes)
a. Starting Hearts Night of Excellence – Jackie Christensen
• Initially started for the anniversary of 9/11. Hosted again this year at
Donovan. Turn out from across the valley to recognize first responders.
• Motion to release Final funding
• Smith/ Rediker 2nd/ Unanimous
b. Legacy Fighting Alliance - Sven Bean
• Did well on merchandise sales
• Attendance, didn’t have the full information on the visitor/data, but around
1000 people
• Want to put plans into place for more attendance in the future
• No net promoter score information
• Fall date was a better date than spring dates from previous years
• Doug: how do you feel on the overall ticket sales: Sven - didn’t increase
but think COVID has some effect on it.
• Motion to release initial funding
• Rediker/Conover 2nd/ Unanimous
4. 9:20 a.m.: RFP Discussions (15 Minutes)
a. Employee Concerts
• Special Meeting on 3/9 or 2 representatives
• Preference is to host a special meeting.
• Deadline is for next Tuesday, 3/8
• Goal for the RFP is for 4/25 concert at Ford Park for locals for an
employee party. With Vail Chamber, Vail Resorts, TOV with also
PrimaVail recognition.
b. Vail America Days
• Feedback and direction received is desire to return to the normal parade.
Any further input on what they would like to see.
• Asked council if we should move away from fireworks to a drone show,
need to show more examples at next council meeting.
5. 9:35 a.m.: Event Update (5 Minutes)
a. Vail Après : Spring Series Update
• Vail Après Spring Series is the updated name
• Kicks off on Thursday
• Thursday – TGR Film Nights
• Fridays – Mountaintop music, DJ at Arrabelle and Après on i-
Bridge
• Saturdays- Après at the i-Bridge
• Sundays- Après at the i-Bridge
6. 9:40 a.m.: Meeting Reports (10 Minutes)
7. 9:50 a.m.: New Business (5 minutes)
8. Adjournment @ 10:00 a.m.
a. Move to adjourn
• Rediker/Smith/Unanimous