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HomeMy WebLinkAbout60 Day Preview - GoPro Mountain GamesForm Name: Town of Vail Commission on Special Events 60 Day Event Preview 2022 Submission Time: March 25, 2022 2:47 pm Browser: Chrome 99.0.4844.82 / Windows IP Address: 24.25.218.25 Unique ID: 945505471 Location: 33.0924, -117.2624 Event Name GoPro Mountain Games Name Dave Dressman Email ddressman@vvf.org Original Event Date Jun 09, 2022 Current Event Date Jun 09, 2022 Original Estimated Event Attendance/Capacity 80000 Current Estimated Event Attendance/Capacity 80000 Original target audience demographic (where were people coming from or where were you marketing) Our GMG marketing efforts are national in scale and utilize a variety of different marketing channels, our marketing plan has not changed much from our RFP Current target audience demographic.Our target market is the same: National in scale, which targets outdoor enthusiasts, active families, athletes, music fans, & national media. Original Event Location Vail, with a few events that take place outside of Vail (Steep Creek Championships, Dual Slalom, Disc Golf, Fishing) Current Event Location Vail, with a few athletic events that take place outside of Vail (Steep Creek Championships, Dual Slalom, Disc Golf, Fishing) Describe and changes that are being made to the event as proposed in your RFP. This years event is technically now 6 days, starting on June 7 and ending on June 12. However, the only event elements happening on Tuesday June 7 and Wednesday June 8th are off-site athletic competitions in Red Cliff & Minturn. We moved our Steep Creek Championship to Wednesday and we've added a Dual Slalom MTB event in Minturn on Tuesday night and Wednesday. The core Mountain Games event is still in Vail, kicking off on Thursday June 9 and ending on Sunday June 12. We plan to utilize Lionshead (Dog Town), Vail Village, Vail Mountain, Mountain Plaza (Climbing), Golden Peak, Lower Bench, and the GRFA as public event venues. Thank you.