HomeMy WebLinkAbout01. a. WMG_STAKEHOLDERS2022 | STAKEHOLDERS REPORT
SKIMO NATIONALCHAMPIONSHIPS
The Winter Mountain Games hosted the
-
ships in 3 categories. Skimo Individual,
TINCUP Skimo Sprint, and Skimo Vertical.
LIVE MUSIC INTHE HEART OF VAIL
Winter Mountain Games hosted FREE
live music in the heart of Vail. Solaris
Concert Stage filled up both Friday
and Saturday nights featuring
Galactic, Moon Taxi and more!
RETURN OFTHE WINTER GAMES
2022 EVENT HIGHLIGHTS
Winter Mountain Games made its
return this year, giving everyone
a taste of just how awesome this
signature event can be in the
winter and building excitement
for the 20th anniversary GoPro
Mountain Games in June, 2022.
2022
EVENT AT-A-GLANCE
4.3/5
$2M
ECONOMIC IMPACT
676*
ROOM NIGHTS BOOKED
*Does not include the additional 42 room nights booked
10,232*
EVENT ATTENDEES
SATISFACTION RATE
*Attendance number reflects those that came specifically for the
event and does not include additional skier visits to Vail during
the event window, at which time lodging occupancy was esti-
mated at approx. 90%
TOP CATEGORIES: Sports Enthusiast, Outdoor Enthusiast, Travelers
Gender 65% Male / 31% Female
43 Years Old*
71% have BA or higher
41% earn $100k +
Average Adult Age
Education
Mean HHI
TOP STATES OF ORIGIN
67% CO LORADO
33% OUT OF STATE
1. Colorado
2. Utah
3. New York
4. California
5. Texas
*Minors under the age of 18 are not surveyed which skews
the overall average age
2022 EVENT DEMOGRAPHICS
271 ATHLETES
4.3/5 SATISFACTION RATE
5.5 AVERAGE GROUP SIZE
67% VERY/EXTREMELY LIKELY TO RETURN
74% CAME TO VAIL
SPECIFICALLY FOR THE EVENT
10,232 ATTENDEES
4.6 AVERAGE # OF NIGHTS IN LODGING
676 ROOM NIGHTS GENERATED
29,604,059 MARKETING IMPRESSIONS
TOP REFERRALS:
WORD OF MOUTH | EMAIL
NEWSPAPER
2022 EVENT RESEARCH HIGHLIGHTS
8 EVENTS
3 DISCIPLINES
271 ATHLETES
2022 WINTER MOUNTAIN GAMES PARTNERS
2022 SPONSOR ACTIVATIONS
2022 SEE ALL SPONSOR PHOTOS
29,604,059TOTAL IMPRESSIONS
$327,240
MEDIA VALUE
MARKETING &PR SUMMARY
25,067,736
TOTAL REACH
$246,020
PUBLICITY VALUE
44
PLACEMENTS
Public
Relations
1,304,000
IMPRESSIONS
$13,696
MEDIA VALUE
31
PLACEMENTSPrint
633,872
IMPRESSIONS
$6,733
MEDIA VALUE
6
PLACEMENTSDigital
934
EMAIL SUBSCRIBERS
13.32%
AVERAGE CTR
58.42%
AVERAGE OPEN RATE
5
EMAILS SENT
WINTER MOUNTAIN GAMES EMAILS
15,365
EMAIL SUBSCRIBERS
5.94%
AVERAGE CTR
51.04%
AVERAGE OPEN RATE
4
EMAILS SENT
GOPRO MOUNTAIN GAMES EMAILS
420,594
EMAIL SUBSCRIBERS
1.73%
AVERAGE CTR
29.01%
AVERAGE OPEN RATE
8
EMAILS SENT
$30,659
MEDIA VALUE
PARTNER EMAILS
2,085,421
TOTAL IMPRESSIONS
WINTER MOUNTAIN GAMES SOCIAL MEDIA
290,408
111,466IMPRESSIONS
236,616
Organic Impressions
Paid Impressions
SEE THE TOP ORGANIC POST OF 2022
1,532,096
FOLLOWERS
16,803
ENGAGEMENT
$1,756
MEDIA VALUE
275,777
IMPRESSIONS
1,171,154VIDEO VIEWS 18UNIQUE VIDEOS
SEE THE TOP POSTS OF 2022
@vailmtn
@tetongravity
@jambase
@wadeholland
@abbywrenartistry
@nicktroutmankayak
@emilyjacksonkayak
PARTNER + INFLUENCER SOCIAL MEDIA
24,386
IMPRESSIONS
14,799
USERS
100%
NEW USERS
62,262
PAGE VIEWS
2:07
AVERAGE DURATION
TOP CONTENT: MUSIC | SKIMO
WINTER.MOUNTAINGAMES.COM
THANK YOU!
Winter Mountain Games photos taken by:
Dan Davis, Chris Kendig and JohnRyan Lockman