HomeMy WebLinkAbout04. a. CSE Meeting Minutes 4-13-2022
COMMISSION ON SPECIAL EVENTS MEETING
Hybrid Meeting
https://us02web.zoom.us/webinar/register/WN_MmqB4tnTQpekr7fUWJGk_A
Wednesday, April 13, 2022 @ 8:00 a.m – 9:30 a.m.
AGENDA:
Meeting materials can be accessed at the following link.
https://vailgovrecords.com/WebLink/Browse.aspx?id=736148&dbid=0&repo=TownofVailLaserfic
he
Roll Call CSE: Kim Newbury Rediker, Alison Wadey, Nick Conover, Douglas Smith, Marco
Valenti via zoom
Staff: Mia Vlaar, Jeremy Gross, Abby Oliveira
Attendees: Jen Mason, Peggy Wolfe, Mark Masters, Laurie Asmussen, Bruce Erley
1. 8:00 a.m.: Event Recap (15 Minutes)
a. Through the Lens -Jen Mason
• First event canceled due to covid spike in early January. First actual
event coincided with 6 similar events on the same day and time.
• Pivoted second event and did a pop up shop.
• 40-50 people online for each event.
• Motion to release final funding
1. Smith/ Valenti 2nd/ Unanimous
2. 8:15 a.m.: RFP Discussions (15 Minutes)
a. Vail America Days – Laurie Asmussen
• Budget for Event: $70,000 for production of parade and day activities
1. Drone Show was approved by council to replace fireworks from a
different budget
2. Eagle Valley Events/Laurie Asmussen produced the parade for
many years prior to highline in the early 2000’s. Will bring back the
traditional parade model.
• Motion to Approve the proposal from Eagle Valley Events for the
production of Vail America Days.
1. Smith/ Valenti 2nd/ Unanimous
3. 8:30 a.m.: 60-day event preview (10 minutes)
a. GoPro Mountain Games - Peggy Wolfe
• 20 years anniversary – Have unique surprises associated with this
• Competition begins on Tuesday this year, Tues/Wed outside of Vail
• New event focus on athlete wellness – mindful recovery, physical
therapists etc.
• Refocus (post-Covid) on “protecting our playgrounds”
• Hang out at Golden Peak—goal of this re-concept is to drive some guests
away from the crowds
• Slacklining available in demonstration format only, but looking for a new
home for 2023
• Music announced: 3 headliner nights at GRFA, free music at all the
village sites
• Motion to release initial funding
1. Rediker/Conover 2nd/ Unanimous
b. Vail Comedy Festival – Mark Masters
• Have had a lot of interest in comedians to apply for this festival
• RocketFizz is sponsoring kids comedy and magician at Sunbird Park
• Memorial Day weekend might be a challenge with local participation
• Venues—Has been a challenge but they are coming together slowly.
• Sponsorship has been a challenge as budgets have been firmed up in
December
• Valenti- Mark has really reached out to include frontline staff for his shows
1. Motion to release initial funding
a. Conover /Rediker / Unanimous
4. 8:40 a.m.: Sponsorship Consultation (20 Minutes) – Bruce Erley
a. Creative Strategies Group – Bruce Erley
• Have received a scope of work for the next 8 months
1. Use industry methods/metrics and put fresh eyes on evaluation,
score of events funded/in-kind requests
2. Goal to receive benefits as if a sponsor rather than a grantor
3. New Idea: touch on support/services CSE provides to events to
utilize Sponsorship within their events to potentially help them
grow this/rely less on TOV funds
• Rediker: Will be helpful: What is the process?
1. Jeremy/Bruce working together, CSE review application/process
then show council recommendation.
• Smith: How to create a better value process for the Town of Vail and
engage more sponsors like GMC.
• Motion to approve the agreement with Creative Strategies Group for the
sponsorship consultation.
1. Conover /Valenti/ Unanimous
5. 9:00 a.m.: Event Update (5 Minutes)
a. Gourmet on Gore cancelled by the event producer. Too many challenges with
Labor Day weekend event. Will revisit other options in the future.
6. 9:10 a.m.: Meeting Reports (10 Minutes)
a. Approval of the March 2 meeting minutes
• Motion to Approve Minutes
1. Rediker /Conover 2nd /Unanimous
b. Approval of the March 9 meeting minutes
• Motion to Approve Minutes
1. Rediker /Smith 2nd/ Unanimous
7. 9:20 a.m.: New Business (5 minutes)
8. Adjournment @ 9:25 a.m.