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HomeMy WebLinkAbout01. a. Winter Mountain Games Recap2022 | STAKEHOLDERS REPORT SKIMO NATIONALCHAMPIONSHIPS The Winter Mountain Games hosted the - ships in 3 categories. Skimo Individual, TINCUP Skimo Sprint, and Skimo Vertical. LIVE MUSIC INTHE HEART OF VAIL Winter Mountain Games hosted FREE live music in the heart of Vail. Solaris Concert Stage filled up both Friday and Saturday nights featuring Galactic, Moon Taxi and more! RETURN OFTHE WINTER GAMES 2022 EVENT HIGHLIGHTS Winter Mountain Games made its return this year, giving everyone a taste of just how awesome this signature event can be in the winter and building excitement for the 20th anniversary GoPro Mountain Games in June, 2022. 2022 EVENT AT-A-GLANCE 4.3/5 $2M ECONOMIC IMPACT 676* ROOM NIGHTS BOOKED *Does not include the additional 42 room nights booked 10,232* EVENT ATTENDEES SATISFACTION RATE *Attendance number reflects those that came specifically for the event and does not include additional skier visits to Vail during the event window, at which time lodging occupancy was esti- mated at approx. 90% TOP CATEGORIES: Sports Enthusiast, Outdoor Enthusiast, Travelers Gender 65% Male / 31% Female 43 Years Old* 71% have BA or higher 41% earn $100k + Average Adult Age Education Mean HHI TOP STATES OF ORIGIN 67% CO LORADO 33% OUT OF STATE 1. Colorado 2. Utah 3. New York 4. California 5. Texas *Minors under the age of 18 are not surveyed which skews the overall average age 2022 EVENT DEMOGRAPHICS 271 ATHLETES 4.3/5 SATISFACTION RATE 5.5 AVERAGE GROUP SIZE 67% VERY/EXTREMELY LIKELY TO RETURN 74% CAME TO VAIL SPECIFICALLY FOR THE EVENT 10,232 ATTENDEES 4.6 AVERAGE # OF NIGHTS IN LODGING 676 ROOM NIGHTS GENERATED 29,604,059 MARKETING IMPRESSIONS TOP REFERRALS: WORD OF MOUTH | EMAIL NEWSPAPER 2022 EVENT RESEARCH HIGHLIGHTS 8 EVENTS 3 DISCIPLINES 271 ATHLETES 2022 WINTER MOUNTAIN GAMES PARTNERS 2022 SPONSOR ACTIVATIONS 2022 SEE ALL SPONSOR PHOTOS 29,604,059TOTAL IMPRESSIONS $327,240 MEDIA VALUE MARKETING &PR SUMMARY 25,067,736 TOTAL REACH $246,020 PUBLICITY VALUE 44 PLACEMENTS Public Relations 1,304,000 IMPRESSIONS $13,696 MEDIA VALUE 31 PLACEMENTSPrint 633,872 IMPRESSIONS $6,733 MEDIA VALUE 6 PLACEMENTSDigital 934 EMAIL SUBSCRIBERS 13.32% AVERAGE CTR 58.42% AVERAGE OPEN RATE 5 EMAILS SENT WINTER MOUNTAIN GAMES EMAILS 15,365 EMAIL SUBSCRIBERS 5.94% AVERAGE CTR 51.04% AVERAGE OPEN RATE 4 EMAILS SENT GOPRO MOUNTAIN GAMES EMAILS 420,594 EMAIL SUBSCRIBERS 1.73% AVERAGE CTR 29.01% AVERAGE OPEN RATE 8 EMAILS SENT $30,659 MEDIA VALUE PARTNER EMAILS 2,085,421 TOTAL IMPRESSIONS WINTER MOUNTAIN GAMES SOCIAL MEDIA 290,408 111,466IMPRESSIONS 236,616 Organic Impressions Paid Impressions SEE THE TOP ORGANIC POST OF 2022 1,532,096 FOLLOWERS 16,803 ENGAGEMENT $1,756 MEDIA VALUE 275,777 IMPRESSIONS 1,171,154VIDEO VIEWS 18UNIQUE VIDEOS SEE THE TOP POSTS OF 2022 @vailmtn @tetongravity @jambase @wadeholland @abbywrenartistry @nicktroutmankayak @emilyjacksonkayak PARTNER + INFLUENCER SOCIAL MEDIA 24,386 IMPRESSIONS 14,799 USERS 100% NEW USERS 62,262 PAGE VIEWS 2:07 AVERAGE DURATION TOP CONTENT: MUSIC | SKIMO WINTER.MOUNTAINGAMES.COM THANK YOU! Winter Mountain Games photos taken by: Dan Davis, Chris Kendig and JohnRyan Lockman