HomeMy WebLinkAbout01. c. 2022 10th Mountain Parade Recap10th Mountain Division Parade-2022
Jeff Wiles
Phone: 970-331-1176
jwiles@vailresorts.com
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10th Mountain Parades
4 Parades for the 2021-22 Season-,Jan 14th and 28th, Feb 18th (Legacy
Weekend) and March 4th.
Overall Event Highlights & Successes
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•Excellent Crowd participation
•Weather was very good for all parades which helped with attendance.
•The Snowsports Museum benefited greatly from each of the parades by increasing
their traffic substantially. Win/Win
•Low impact on the Town facilities and staff.
Estimated Attendee Profile Results
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We had Guests from many different
states and from various countries attend
this years parades. We actually had
Guests fly to Vail specifically for the
parades because of family members who
were in the 10th in WW II.
Event Strengths & Weaknesses
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•How did the event exceed expectations?-We had 34 10th Mtn soldiers
from Fort Drum, NY here for Legacy Weekend marching in the parade.
Each parade was VERY busy with Guests from around the world.
•We handed out 5000 10th Mtn pins to Guests over the winter.
How did this year’s event compare to previous years?-We were extremely
organized and actually had more fireworks per show which thrilled our
Guests.
Vail Brand Compatibility
The Premier International Mountain Resort Community
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•We had Guests participate in the ski down and the parade
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
Community Contribution
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This parade drew both Guests and Locals alike to remember the
impact the 10th Mountain Division has had on not only Vail Mountain
but the entire ski industry. It was also a great educational piece for the
local kids in the valley. We had hundreds of Guests march with the
parade down Bridge Street to the 10th Mtn Statue where there could
get pictures taken with the Soldiers. These photos could be
downloaded for free for any Guest. Excellent Marketing of the Town.
Potential for Growth & Sponsorships/Media Exposure
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•We would like to move to 3 parades next season, to build on the parades, expanding
the impact of the parades on the Guest visiting Vail.
•Also, we’d like to get more national media involved next season to show Vail’s deep
connection to the 10th Mtn Division and the current 10th.
•Would like to expand into getting the schools more involved, using the parades as a
learning and education piece.
Partnerships and Collaboration
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•There is a special partnership between the Town of Vail, the Colorado Snowsports
Museum and Vail Mountain for this particular event.
•These Parades also bring in other outside groups who want to be a part of the
parades. 10th Mtn Foundation, 10th Mtn Division Descendants Assoc. and various
other potential sponsors.
•We had participation from the 157th Colorado National Guard, 10th Special Forces
Group, 19th Special Forces, 4th Infantry Division from Fort Carson and the Slovenian
Special Forces in this years Legacy weekend and parade.
Event Budget
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* Event producer to attach detailed budget for recap
Item $
Total Event Budget:
CSE Funds:15,000
Cash Sponsorship (not CSE):
In-kind Sponsorship: Labor and
Production
15,000, Vail Resorts.
Marketing Budget:
Profit & Loss:
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Fireworks and 10th Mtn
Pins
Additional Information/Appendix
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10th Mtn Pins 5000 $0.98 $4,940.00
Fireworks 4 shows $2,250.00 $9,000.00