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Home My WebLink About01. b. Winter Ambient Event Recap 2022EVENT RECAP:STROLLING ENTERTAINMENT IN VAIL VILLAGE &LIONSHEAD –WINTER AMBIENT May 2,2022 WINTER AMBIENT: FRI –SUN | JAN 1 –APR 24,2022 Diane Moudy Phone:970.331.4670 diane@resort-entertainment.com EVENT STRENGTHS &WEAKNESSES •How did the event exceed expectations? The flexibility of artists to perform in numerous locations during any weather conditions allowed for consistency in weekly performances.Regular social media and local press coverage helped with program visibility.Street locations boosted crowd interest in the Village as they moved between restaurants, shops, and lodging. •What are areas for event improvement? More foresight and communication on location production (i.e.tents, heaters, branding, props etc.) •How did this year’s event compare to previous years? The transition out of heavy COVID restrictions allowed the artists to interact with guests (in the form of conversation and song requests) to such a high level, which can be demonstrated by the huge uptick in artist gratuities VAIL BRAND COMPATIBILITY •How did the event support the Vail Brand? The talented street performers created the perfect ski town ambience, adding energy and flow to the Village’s common areas and many smiles to the faces of locals and tourists alike.This year also featured “#Discover Vail” branded backdrops behind performers to add in the digital/social media element of brand positioning. Brand Positioning: •Town of Vail:The Premier International Mountain Resort Community •Vail Mountain:Like nothing on earth COMMUNITY CONTRIBUTION •How did the event impact Vail’s sense of community? People of all ages were able to enjoy entertainment by musicians in many different public community areas inside the Village.The majority of our artists are from the Vail Valley, which allowed us to give direct work opportunities to or community members. TOPLINE MARKETING EFFORTS •Top 3 most successful marketing tactics •Instagram:Stories posted weekly on Instagram featured artist mentions and @discovervail •Facebook:Similar style posts were put on FB •Local Newspaper:Events with full artistic lineup,locations and times were featured regularly in Vail Daily’s “Tricia’s Picks”entertainment preview. POTENTIAL FOR GROWTH &SPONSORSHIPS/MEDIA EXPOSURE •How do you see the event evolving or growing next year? More artists in both villages at key community hotspots.Larger, more interactive musical gatherings as we continue to grow our community bonds and outreach with COVID restrictions in the rearview mirror. •What sponsors do you plan to target next year?(Including existing and potential sponsors) Continuation of media partnerships (i.e.Artists tags on social media and community outreach through Vail Daily) •How will you leverage media exposure and extend the marketing reach next year? As we’re able to book musicians earlier,we’ll be able to leverage those musicians to promote their own performances in town and draw more people.They will also be tasked with tagging @discovervail and @vailgov in their social posts. SUSTAINABILITY EFFORTS •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? We follow all the sustainability efforts that are currently in place with the town. •What waste reduction methods were used during your event/program? Our characters and musicians follow a strict “pack in/pack out”policy with equipment, trash and recycling. •How could you improve on sustainability efforts for next year’s event? Signage postings in the Village to remind patrons to be green and courteous with their waste as they enjoy the Village's music and ambience The Town of Vail is committed to the stewardship and protection of our unique mountain environment.In consideration of both our local and global impacts and opportunities,our environmental vision is to demonstrate and promote:renewable energy, resource efficiency,ecosystem protection,and community awareness and education. EVENT BUDGET Expense Item Cost Total Budget $60,000 Talent Fees (Musicians)($47,500) Production/Labor (Tents & Heaters)($14,400) Marketing ($2,200) Insurance ($160) Total Margin :Winter Ambient ($4,260)