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HomeMy WebLinkAbout08. VVP Group Sales Dashboard, April 2022 To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Date: May 4, 2022 Re: April 2022 Group Sales Dashboard 2022 Key Performance Indicators 2021 2021 Description Monthly YTD 2022 Monthly Comparison YTD Comparison New Group Leads Generated 39 130 18 61 Total Leads Generated 40 139 19 69 Active Leads in Pipeline 101 101 48 48 Room Nights Booked 548 5,836 170 2,536 Room Revenue Converted $170,347 $1,882,148 $40,090 $660,196 Cancelled & Lost Business 34 107 10 36 Site Visits 4 10 0 0 Cvent Production Monthly YTD 2022 Monthly YTD 2021 VVP – Total RFP’s 31 96 11 38 VVP – Total RFP Room Nights 10,220 31,157 2,869 14,518 VVP – Total RFP Value $3,816,057 $11,070,325 $944,008 $4,494,072 Vail – Total RFP’s 67 318 135 Vail – Total Room Nights 14,769 82,527 38,147 Vail – Contracted RFP’s 8 28 14 Vail – Contracted RN’s 911 5,066 1,624 Vail – Contracted Value $432,011 $2,074,381 $778,370 Member/Lodging Partner Engagement:  Total YTD lead generation has more than doubled in 2022 – 2021=69 vs. 2022=139  Monthly Lead Status Update to Lodging Partners  Virtual DOS Advisory Council Meetings  Worked with VLMD, TOV, VRC to execute MTS Welcome Reception/Volunteer Schedule  Larkspur Group Sales Presentation/Happy Hour  Successful site tours – 4 groups booking Vail (3 at Grand Hyatt, 1 at Hythe) Marketing/Media Efforts:  VLMD Partner Meeting & VLMD Board Meeting  Provided new banner ad content for Destination CO website – DiscoverVail.com  Provide new banner ad content for Cvent – DiscoverVail.com  Meeting with Cactus/VLMD/Site for Group Sales content for DiscoverVail.com Executive Summary/What’s Next for May:  VLMD Partner meetings & VLMD Board meeting  Virtual DOS Meeting & Coordinate DOS Happy Hour during June sales trip  Site Visit Coordination for June – NBS, Sperber & CO Bankers  Process final billing for MTS (Vail Resorts F&B & Imprint Damage Fees)  DMA West Tradeshow – finalize activity options, website content, Vail Golf Club dinner