HomeMy WebLinkAbout08. VVP Group Sales Dashboard, April 2022
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: May 4, 2022
Re: April 2022 Group Sales Dashboard
2022 Key Performance Indicators 2021 2021
Description Monthly YTD 2022 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 39 130 18 61
Total Leads Generated 40 139 19 69
Active Leads in Pipeline 101 101 48 48
Room Nights Booked 548 5,836 170 2,536
Room Revenue Converted $170,347 $1,882,148 $40,090 $660,196
Cancelled & Lost Business 34 107 10 36
Site Visits 4 10 0 0
Cvent Production Monthly YTD 2022 Monthly YTD 2021
VVP – Total RFP’s 31 96 11 38
VVP – Total RFP Room Nights 10,220 31,157 2,869 14,518
VVP – Total RFP Value $3,816,057 $11,070,325 $944,008 $4,494,072
Vail – Total RFP’s 67 318 135
Vail – Total Room Nights 14,769 82,527 38,147
Vail – Contracted RFP’s 8 28 14
Vail – Contracted RN’s 911 5,066 1,624
Vail – Contracted Value $432,011 $2,074,381 $778,370
Member/Lodging Partner Engagement:
Total YTD lead generation has more than doubled in 2022 – 2021=69 vs. 2022=139
Monthly Lead Status Update to Lodging Partners
Virtual DOS Advisory Council Meetings
Worked with VLMD, TOV, VRC to execute MTS Welcome Reception/Volunteer Schedule
Larkspur Group Sales Presentation/Happy Hour
Successful site tours – 4 groups booking Vail (3 at Grand Hyatt, 1 at Hythe)
Marketing/Media Efforts:
VLMD Partner Meeting & VLMD Board Meeting
Provided new banner ad content for Destination CO website – DiscoverVail.com
Provide new banner ad content for Cvent – DiscoverVail.com
Meeting with Cactus/VLMD/Site for Group Sales content for DiscoverVail.com
Executive Summary/What’s Next for May:
VLMD Partner meetings & VLMD Board meeting
Virtual DOS Meeting & Coordinate DOS Happy Hour during June sales trip
Site Visit Coordination for June – NBS, Sperber & CO Bankers
Process final billing for MTS (Vail Resorts F&B & Imprint Damage Fees)
DMA West Tradeshow – finalize activity options, website content, Vail Golf Club dinner