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HomeMy WebLinkAbout09. VVP Group Sales Dashboard, March 2022 To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Date: April 11, 2022 Re: March 2022 Group Sales Dashboard 2022 Key Performance Indicators 2021 2021 Description Monthly YTD 2022 Monthly Comparison YTD Comparison New Group Leads Generated 44 91 16 43 Total Leads Generated 46 99 20 50 Active Leads in Pipeline 98 98 39 39 Room Nights Booked 3,934 5,288 2,272 2,366 Room Revenue Converted $1,211,780 $1,711,801 $592,736 $620,106 Cancelled & Lost Business 38 73 10 26 Site Visits 0 6 0 0 Cvent Production Monthly YTD 2022 Monthly 2021 VVP – Total RFP’s 26 65 9 27 VVP – Total RFP Room Nights 7,496 20,937 2,488 11,649 VVP – Total RFP Value $2,546,672 $7,254,268 $1,009,470 $3,550,064 Vail – Total RFP’s 105 251 Vail – Total Room Nights 29,334 67,808 Vail – Contracted RFP’s 8 20 Vail – Contracted RN’s 1,329 4,155 Vail – Contracted Value $702,867 $1,642,370 Member/Lodging Partner Engagement:  Total YTD lead generation has more than doubled in 2022 – ‘21=43, ‘22=91  Monthly Lead Status Update to Lodging Partners  Virtual DOS Advisory Council Meetings  Several MTS Meetings between stakeholders Marketing/Media Efforts:  2 VLMD Partner Meetings & VLMD Board Meeting  Cvent Payment for 2022 Renewal  Work with Cactus on 4/1 deadline for Destination CO & Cvent Banner Ads Executive Summary/What’s Next for April:  April 1-9 – MTS – Volunteered for All Shifts & Coordinating Details for Welcome Reception  Three site visits – CDHS (598 Rooms for Oct 2022), Danfoss (551 Rooms for Aug 2022) & Marmon Water (305 Rooms for July 2022)  Attend two VLMD Partner meetings on 3/7 & 22 and board meeting on 3/17  Submitted Destination CO & Cvent Banner Ads – Need add’l content from Cactus/VLMD for Cvent website content  Virtual DOS Meeting – moved to once per month vs. two, based on feedback from hotels  VLMD Partner meeting re: Group Sales Content on DiscoverVail.com  1 VLMD Partner Meeting with All and VLMD Board Meeting