HomeMy WebLinkAbout09. VVP Group Sales Dashboard, March 2022
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: April 11, 2022
Re: March 2022 Group Sales Dashboard
2022 Key Performance Indicators 2021 2021
Description Monthly YTD 2022 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 44 91 16 43
Total Leads Generated 46 99 20 50
Active Leads in Pipeline 98 98 39 39
Room Nights Booked 3,934 5,288 2,272 2,366
Room Revenue Converted $1,211,780 $1,711,801 $592,736 $620,106
Cancelled & Lost Business 38 73 10 26
Site Visits 0 6 0 0
Cvent Production Monthly YTD 2022 Monthly 2021
VVP – Total RFP’s 26 65 9 27
VVP – Total RFP Room Nights 7,496 20,937 2,488 11,649
VVP – Total RFP Value $2,546,672 $7,254,268 $1,009,470 $3,550,064
Vail – Total RFP’s 105 251
Vail – Total Room Nights 29,334 67,808
Vail – Contracted RFP’s 8 20
Vail – Contracted RN’s 1,329 4,155
Vail – Contracted Value $702,867 $1,642,370
Member/Lodging Partner Engagement:
Total YTD lead generation has more than doubled in 2022 – ‘21=43, ‘22=91
Monthly Lead Status Update to Lodging Partners
Virtual DOS Advisory Council Meetings
Several MTS Meetings between stakeholders
Marketing/Media Efforts:
2 VLMD Partner Meetings & VLMD Board Meeting
Cvent Payment for 2022 Renewal
Work with Cactus on 4/1 deadline for Destination CO & Cvent Banner Ads
Executive Summary/What’s Next for April:
April 1-9 – MTS – Volunteered for All Shifts & Coordinating Details for Welcome Reception
Three site visits – CDHS (598 Rooms for Oct 2022), Danfoss (551 Rooms for Aug 2022) &
Marmon Water (305 Rooms for July 2022)
Attend two VLMD Partner meetings on 3/7 & 22 and board meeting on 3/17
Submitted Destination CO & Cvent Banner Ads – Need add’l content from Cactus/VLMD for
Cvent website content
Virtual DOS Meeting – moved to once per month vs. two, based on feedback from hotels
VLMD Partner meeting re: Group Sales Content on DiscoverVail.com
1 VLMD Partner Meeting with All and VLMD Board Meeting