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HomeMy WebLinkAbout2022-05-17 Agenda and Supporting Documentation Town Council Afternoon Meeting Agenda
VAIL TO W N C O U N C IL R E G U L AR ME E TIN G
Agenda
Town Council C hambers and Virtual on Zoom
1:00 PM, May 17, 2022
Meeting to be held in C ouncil Chambers and Virtually on
Zoom (access H igh Five Access Media livestream day of the
meeting)
Notes:
Times of items are approximate, subject to change, and cannot be relied upon to determine what time Council will
consider an item.
Public comment on any agenda item may be solicited by the Town Council.
1.Presentation / Discussion
1.1.Guest Experience I nitiatives- Recap Season 2021-2022 20 min.
Presenter(s): Patty Mc Kenny, Assistant Town Manager, Alison W adey, Vail
Chamber and Business Association, J eremy Gross, Economic
Development Dept.
Action Requested of Council: I nformational only.
Background: A recap of the 2021-2022 guest experience programming will
be presented, including PrimaVail activations, Vail Apres, spring activations,
and the employee appreciation party.
1.2.An update on the E-Delivery loading and delivery program, including
proposed funding options for consideration.
30 min.
Presenter(s): Ryan Kenney, Police Commander and Kathleen Halloran,
Finance Director
Action Requested of Council: Provide feedback on preferred funding
options.
Background: Please see attached memo.
1.3.Town of Vail I dling Ordinance Update, Potential Amendment(s)10 min.
Presenter(s): Kristen Bertuglia, Environmental Sustainability Director, Ryan
Kenney, Police Commander
Action Requested of Council: Listen to presentation and ask questions.
Background: At the request of the Vail Town Council and upon the
recommendation of the Climate Action Collaborative, staff is providing the
status of the current idling code language and potential updates for
consideration.
Staff Recommendation: Direct staff to draft amendment(s) to the Town
Code which include moderately reduced idling time limits for passenger and
commercial vehicles.
1.4.Vail Town Manager Recruitment Kickoff 15 min.
Presenter(s): Krista Miller, Human Resources Director and Andrew
Gorgey, Columbia ltd
Background: A summary of the Town Manager Recruitment and hiring
process will be reviewed and key take-a-ways from meetings with Council
May 17, 2022 - Page 1 of 119
members and town leadership as related to the process, along with
recommended salary range to include in the position posting. Attached is
the draft job description and the recruitment process timeline.
Staff Recommendation: Listen to presentation and provide feedback.
1.5.Town Council Retreat Recap and Draft 2022-2023 Action Plan Review 20 min.
Presenter(s): Patty Mc Kenny, Assistant Town Manager
Action Requested of Council: Council feedback regarding retreat and draft
action plan.
Background: Town Council held a retreat on February 8 and the memo
highlights the meeting business points that were discussed. A draft action
plan (2022-2023) is included for review and discussion.
2.Interviews for Boards and Commissions
2.1.Vail Local Housing (V L HA) I nterviews 15 min.
Presenter(s): Tammy Nagel, Town Clerk
Action Requested of Council: Conduct interview
Background: There is one partial mid-term vacancy ending May 31, 2026
vacancy to fill on the Vail Local Housing Authority. The role of Authority
members is to act as Board of Directors for the business of the Vail Local
Housing Authority and serve in an advisory role to the Vail Town Council on
housing-related matters. The duties may include budget approval, policy
recommendations, advocacy, staff oversight, strategic and long-term
planning, and making recommendations for development and acquisition
parameters.
3.D R B / P E C Update (5 min.)
3.1.D RB / P E C Update
Presenter(s): J onathan Spence, Planning Manager
4.Information Update
4.1.Future Council Meeting Topics
4.2.Lift Tax Update
4.3.New Trail Etiquette Signs along the Gore Valley Trail I nformation
4.4.Approved A I P P April 4, 2022 Minutes
4.5.C S E Meeting Minutes from April 13, 2022 and May 4, 2022
4.6.V LMD A C Minutes March 2022
5.Matters from Mayor, Council and Committee Reports (10 min.)
6.Executive Session (90 min.)
6.1.1. C.R.S. §24-6-402(4)(b) - to have a conference with the Town Attorney
to receive legal advice on specific legal questions, and C.R.S. §24-6-402(4)
(e) to determine positions relative to matters that may be subject to
90 min.
May 17, 2022 - Page 2 of 119
negotiations, develop a strategy for negotiations, and/or instruct negotiators
on the topic of pending litigation, Town of Vail , Staufer Commercial L L C
and Vail Village I nn I nc. Village I nn Plaza - Phase V Condominium
Association case number: 2014C V30259;
2. C.R.S. §24-6-402(4)(b) - to have a conference with the Town Attorney
to receive legal advice on specific legal questions, C.R.S. §24-6-402(4)
(e) to determine positions relative to matters that may be subject to
negotiations, develop a strategy for negotiations, and/or instruct negotiators,
and C.R.S. §24-6-402(4)(a) to consider the purchase, acquisition, lease,
transfer or sale of real, personal or other property on the topic of the
acquisition of property described as East Vail Workforce Housing
Subdivision, Lot 1; East Vail Workforce Housing Subdivision, Tract A,
and generally referred to as the Booth Heights Land Site;
3. C.R.S. §24-6-402(4)(a) to consider the purchase, acquisition, lease,
transfer or sale of real, personal or other property and C.R.S. §24-6-402(4)
(e) to determine positions relative to matters that may be subject to
negotiations, develop a strategy for negotiations, and/or instruct negotiators
on the topic of potential real property acquisition by the Town;
4. C.R.S. §24-6-402(4)(b) - to have a conference with the Town Attorney to
receive legal advice on specific legal questions, and C.R.S. §24-6-402(4)
(e) to determine positions relative to matters that may be subject to
negotiations, develop a strategy for negotiations, and/or instruct negotiators
on the topic of pending litigation.
Presenter(s): Matt Mire, Town Attorney
7.Recess
7.1.Recess 4:35 pm (estimate)
Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail website
www.vailgov.com. All town c ounc il meetings will be streamed live by High Five Acc ess Media and available for
public viewing as the meeting is happening. The meeting videos are also posted to High Five A cc ess Media
website the week following meeting day, www.highfivemedia.org.
Please c all 970-479-2136 for additional information. S ign language interpretation is available upon request with 48
hour notification dial 711.
May 17, 2022 - Page 3 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Guest E xperience I nitiatives- Recap S eason 2021-2022
P RE S E NT E R(S ): P atty Mc K enny, A ssistant Town Manager, Alison Wadey, Vail Chamber and
B usiness Association, J eremy Gross, E conomic Development Dept.
AC T IO N RE Q UE S T E D O F C O UNC I L: I nformational only.
B AC K G RO UND: A recap of the 2021-2022 guest experience programming will be presented,
including PrimaVail activations, Vail A pres, spring activations, and the employee appreciation party.
AT TAC H ME N TS:
Description
P P Guest Experience Program Recap 2021-22.051722
May 17, 2022 - Page 4 of 119
Guest Experience Initiatives
Winter 2021-2022
May 17, 2022 - Page 5 of 119
-Guest Experience Overview
-PrimaVail
-PrimaVail Summer Programming
-Vail Après
-Vail Après Spring Series
-Vail Employee Appreciation Party
AGENDA
May 17, 2022 - Page 6 of 119
GUEST EXPERIENCE TEAM
●Town of Vail
○Patty McKenney
○Mia Vlaar
○Krista Miller
○Albert Zamora
○Suzanne Silverthorn
○Jeremy Gross
○Liz Delaney
○Abby Oliveira
○Amanda Zinn
●VCBA
○Alison Wadey
○Denise Cheng
●Vail Resorts
○Megan Madrid
○Marco Valenti
○John Plack
May 17, 2022 - Page 7 of 119
The Guest Experience Collaborative Advisory Committee was formed
to create a seamless, world class guest experience in Vail.
The Committee is comprised of key staff from the Town, Vail Mountain
and the Vail Chamber and Business Association.
The goals of the collaboration as set out in 2019 are:
•To bolster the early winter season with off-mountain activation and
animation that complements Vail Mountain's commitment to
providing expanded snowmaking-serviced early season terrain
•To provide a robust guest service training curriculum and
opportunities for employee engagement to support the guest
experience and recruitment and retention of employees.
•To create and sustain a new unique Vail tradition: Vail Après
GUEST EXPERIENCE INITIATIVES
PURPOSE
May 17, 2022 - Page 8 of 119
PRIMA VAIL EMPLOYEE PROGRAMS
May 17, 2022 - Page 9 of 119
Why?
Provide a seamless, consistent and world-class guest experience in Vail
What?
Learn best ways to interact with the Vail guest to provide a consistent,
positive experience
•Get latest Vail happenings and changes
•Empower employees to creatively problem solve and grow skill sets
Where/When?
•November, 2021 – January, 2022
•This third year, trainers visited businesses during convenient non-peak
times ( instead of virtual) ('20/'21) and group formats ('19/'20)
PRIMAVAIL
EMPLOYEE TRAINING
May 17, 2022 - Page 10 of 119
Familiarize employees and teams with Vail
Walking History Tours: In person, meet in front of Vail Welcome Center.
Vail History 101: In person, at the Colorado Ski Museum
Social Events
•One scheduled per month dates coming soon on PrimaVail.com
including Paint and Sip, Bowling, Full Moon Snowshoe, Ax throwing,
Pottery, Fresh Tracks and Magic of Lights
Sign up at PrimaVail.com
PRIMAVAIL
EMPLOYEE ENGAGEMENT
May 17, 2022 - Page 11 of 119
Recognize Vail Employees
Any Vail employee is eligible to be nominated for a PrimaService Award by a fellow
employee, manager, resident or guest. To make a nomination, visit
www.primavail.com.
Nominations
All nominations will be entered into a drawing for the grand prize awards at the
end of the current season.
Community recognition
Recipients are recognized in the Vail Daily, Town of Vail, PrimaVail, Vail Chamber
and Business Association websites, and social media
Grand prizes
Prizes have included Vail Manhole Covers, gift cards to local Vail businesses, Vail
Resorts hotels, spa, rentals, Adventure Ridge tickets and PrimaVail Beanies, and
much more.
PRIMAVAIL
EMPLOYEE RECOGNITION
May 17, 2022 - Page 12 of 119
Ryan Simpson Vail Mountain Ski School Instructor
Ryan goes above and beyond even when he is not working. I witnessed him interacting with guests’ after
a hard days work and helped them to the right ski lines….unpaid. He is such an enthusiastic person.
Referred by: Vicky Employee Chicago Pizza
Yousef al Sayed Vail Style Store Supervisor
Yousef is providing excellent customer service every day, offering his help before, during, and after a purchase. He is always making
sure a customer is happy and satisfied with a company's products and services. He is providing attentive service to each customer and
making sure their needs are met in a manner that reflects positively on the company.I believe Yousef has very high level of
communication and problem resolution skills.He proved many times that for him is all about meeting and exceeding the expectations
of the customer, showing the customers how important they are to him and to the business by interacting with them in a friendly,
helpful and positive way.He works with the idea to leave a lasting impression on customers by working with them and assisting them
in the best way possible.
Referred by: Kasia Rybko HR O’Bos Enterprises
PRIMAVAIL
EMPLOYEE RECOGNITION
May 17, 2022 - Page 13 of 119
Goal: 150 participants during 2021-22 Winter season
Program/Event Sessions Participants
History Class and Vail Walking Tour 6 31
PrimaVail Socials 9 131
Magic of Lights 3 130
Total Participation by Individuals 261
Total Business Participation 100
PRIMAVAIL
QUANTITATIVE RESULTS
May 17, 2022 - Page 14 of 119
Community Awareness Campaign
• 10+ posters, 250+ flyers/rack cards distributed
Partner Communication
•100+ Posts @VailGov, @VisitVail, @PrimaVail, @eaglecountyclassifieds,
@vailmtn, @vailmarriottemployees
•70 Weekly VCBA, PrimaVail, and VVP emails
•VailChamber.org, PrimaVail.com & Vailgov.com
Paid Placements
•Multiple Radio Interviews. 4 month radio campaign (AMT-SkiCountry, The
Lift, La Nueva and KZYR)
•Social Media Ads and Events: Facebook and Instagram
•Vail Daily (4 Full pg, 1 Half pg)
Public Relations
•3 Press Releases
•Vail Daily Article - PrimaVail program set to launch its third season | VailDaily.com
PRIMAVAIL
MARKETING & COMMUNICATIONS
May 17, 2022 - Page 15 of 119
Criteria:
•Employees who work in Vail can be nominated by
colleagues and guests
•Winners are entered for a prize giveaway
•Vail Daily
○2 half page ads
○3 full page ads
•PrimaService Award Totals:
Nominations - 58
Grand Prize Winners – 50
Every employee received PrimaService gifts and awards.
PRIMAVAIL: PRIMA SERVICE
WITH PRIMASERVICE AWARD
May 17, 2022 - Page 16 of 119
Town of Vail Manhole Cover
Arrabelle Hotel Stay with Breakfast
Lodge at Vail Hotel Stay with Breakfast for 2
Lions Square Lodge - 2 Night Hotel Stay
Lions Square Lodge - 2 Night Hotel Stay
Antlers at Vail Hotel Stay
Float Tank Experience at Lodge at Vail Spa
Vail Golf for 4
Arrabelle Vail Spa Certificate
Sweet Basil/Mtn Standard Gift Card
Sweet Basil/Mtn Standard Gift Card
Town of Vail Blanket
Arriesgado Gift Card
Garfinkel's Gift Card
El Sabor Gift Card
Adventure Ridge Tickets for 2
Root & Flower Gift Card
PRIMAVAIL: EMPLOYEE RECOGNITION
WITH PRIMA SERVICE AWARD
Due Luca Bruno Vail Clutch
Due Luca Bruno Phone Purse
Due Luca Bruno Knit Gloves and Fur Hat
Due Luca Bruno Shera Bucket Hat
Vail Sports Bike Rentals for 2
Two Arrows Coffee Gift Card / TOV Hat
Town of Vail Wireless Charger / Hat
Squash Blossom
Town of Vail Wireless Charger / Hat
Grappa Fine Wine Gift Card/ TOV Hat
Vendetta's Gift Card / TOV Hat
Alpine Wine & Spirits Gift Card / TOV Hat
Chicago Pizza Gift Card / TOV Hat
Moe's Original BBQ Meal / TOV Gear
Blue Moose Gift Card / TOV Gear
Town of Vail Winter Hat
Town of Vail Insulated Cup
THANK YOU
BUSINESS
COMMUNITY
FOR YOUR
PARTICIPATION &
SUPPORT!
Generous donations from business Community
May 17, 2022 - Page 17 of 119
PRIMA SERVICE WINNERS
May 17, 2022 - Page 18 of 119
VAIL APRÈSVAIL APRÈS
May 17, 2022 - Page 19 of 119
A CONTINUED TRADITION
VAIL APRÈS THIRD FRIDAY APRÈS EVENTS
Utilized these monthly events to continue
momentum with 4pm bells, add an element of
surprise/delight for guests, and publicly celebrate
our PrimaService winners.
●November | Kickoff at Express Lift Bar
●December | Skating and strudels at the
Arrabelle
●January | Deca + Bol with Patio & Ice Skating
●February | Olympian Celebration on
International Bridge
●March | In conjunction with Spring Series on
International Bridge
●April | Retro Apres Party at Four Seasons Vail
At 4 PM each day, the villages and
mountain come together with the
ringing of the bells to celebrate the
legacy of Vail. Automated bells and
selected businesses continue to ring
daily.
PLAY VIDEO
May 17, 2022 - Page 20 of 119
VAIL APRÈS SPRING SERIES
May 17, 2022 - Page 21 of 119
VAIL APRÈS SPRING SERIES
OVERVIEW
A pivot this year from our traditional spring concerts, Vail Après:
Spring Series was produced in partnership with Vail Resorts to create
a fun and lively atmosphere in town to enhance the guest experience
Activations included music in the villages on Friday, Saturday and
Sunday, music on the mountain on Fridays and Saturdays, ski movies
on the I-Bridge on Thursdays and Sundays, and two Golden Peak
theme parties.
●53 performances over the seven week period
●Five locations across town and the mountain
●14 ski movie showings
May 17, 2022 - Page 22 of 119
VAIL APRÈS SPRING SERIES
INTERNATIONAL BRIDGE
3:00-6:00 pm Live Music Friday - Sunday
Teton Gravity Research Ski Movies: Thursdays and Sundays at 6:00
10th Mountain Whisky Bar Friday - Sunday
Learnings
●After first week adirondack chairs were brought in to the venue.
Seating was very popular.
●Earlier start times were tested during the run and might be
incorporated into future years.
●Very popular venue amongst both guests and locals.
●I-Bridge saw an average visitor increase of 175% year over year
during the concerts
May 17, 2022 - Page 23 of 119
VAIL APRÈS SPRING SERIES
GOLDEN PEAK PARTIES
Vail’s Ultimate 80’s Weekend
Friday - Saturday, 3/25-26
Friday - Saturday, 4/1-2
Gold Peak Beach Bash
Learnings
In order to bring guests over to this area, a recognizable artist, games
and food / beverage will be important components to integrate into
the experience.
May 17, 2022 - Page 24 of 119
VAIL APRÈS SPRING SERIES
ON MOUNTAIN PARTIES
Friday and Saturday for the duration of the Après Series.
Eagle’s Nest and Mid-Vail DJ Sets
Learnings
●The music amplified the experience, and skiers enjoyed the
enlivened atmosphere.
●We shifted both days to Mid Vail location to maximize exposure
to skiers on mountain.
●For Eagle’s Nest to be successful next season, we will need to
infuse interactive elements to provide a reason for guests to
hang out.
May 17, 2022 - Page 25 of 119
VAIL APRÈS SPRING SERIES
MARKETING
Paid Media
-Weekly Vail Daily ads
-Digital hero takeover (4) on VailDaily.com
-March static digital on VailDaily.com
Email
-(4) newsletter featured articles
- (4) VR Vail Bi Weekly Email Newsletter
-Local email communication from VCBA, Town of
Vail Welcome Center and weekly TOV newsletter.
Web
-DiscoverVail.com featured event listings and event
specific articles
-Vail.com Signature Event Landing Page
Social
-(11) @VailMtn Social Posts
-(20) @DiscoverVailCO: 5 dedicated FB/IG Social
Posts, 1 boosted
-@VailGov: 2 dedicated posts
In-resort
-A-frame signage
-Posters
-Digital Screens at International Bridge
May 17, 2022 - Page 26 of 119
VAIL APRÈS SPRING SERIES
COMMUNITY FEEDBACK
“I really appreciated the free concerts this spring, and marked my schedule to
attend as many as possible. I went to at least 8 of them and brought friends
along who also enjoyed them and would call to ask when the next one was.”
Vail Resident
“I think the series was a big hit ! Very well received by the attendees. Time frame
was good. We were lucky the weather cooperated. Thank you & great job. You
guys made a lot of locals and visitors smile.” 10th Mountain Whiskey
“What a wonderful tribute to all the workers. Fun times, so great to see all the
locals having a great time - thank you town of Vail!!” Instagram
May 17, 2022 - Page 27 of 119
EMPLOYEE PARTY
May 17, 2022 - Page 28 of 119
EMPLOYEE PARTY
END OF SEASON THANK YOU
Efficiently used the existing Vail Après: Spring Series stage
infrastructure to host a party to thank our locals and employees.
Party included free music, food, beer and raffle items.
●June 25 - 3:00 - 6:00 pm | International Bridge
●Live music by Turntable Review
●Free food and beer
○Local Joes Pizza and Rocky Mountain Taco
○Approximately 320 slices of pizza, 800 tacos, 720 beers,
●Raffle
○1368 people signed up to win
○Distributed more than 40 prizes valued at over $13,000
○Gave away “Is it Apres Yet?” hats, Discover Vail hats,
stickers and water bottles, and Prima Vail swag
Photo Credit:
Chris Dillmann, Vail Daily
May 17, 2022 - Page 29 of 119
EMPLOYEE PARTY
TESTIMONIAL
“I really appreciated the free concerts this spring, and marked my schedule to attend
as many as possible. I went to at least 8 of them and brought friends along who also
enjoyed them and would call to ask when the next one was.
It was great to have lots of space to spread out, and the addition of the Adirondack
chairs and picnic tables, as well as 10th Mountain Whiskey, made it comfortable.
There was a great variety of music, from local musicians to bands from Denver and
even Nashville. There was a nice mix of locals and tourists in the audience, and fun to
see children dancing, and people passing through dancing and stopping to listen. A
very happy event!
I hope you continue this venue next year, as my friends and I really enjoyed getting
out in the afternoons to listen to good music and then head out for a bite to eat in
town.
Thank you to the Town of Vail for creating and providing these concerts!”
Kimberly, Vail Resident
May 17, 2022 - Page 30 of 119
EMPLOYEE PARTY
GIVEAWAY WINNERS
Alex from the Town of Vail
Amelia from the Steadman Clinic
Anaely from the 1st Bank
Angus from the Rainbow Gardening
Berenice from the Sonnenalp
Bren from the The George
Brooks from the Vail Sports
Christopher from the Antlers
Cole from the Surefoot
Dan from the Vail Ski School
David from the Four Seasons
Debbie from the Slifer Smith and Frampton
Debra from the Colorado Mountain Medical
Drew from the Surefoot
Emili from the Sonnenalp
Erica from the Vail Municipal Court
Erik from the Christy Sports
Frank from the Lodge at Vail
Jason from the Town of Vail
Jenna from the Golden Bear
Jennifer from the Land Title
Jesse from the ERWSD
Jonathan from the Town of Vail
Julie from the Vail Mountain Club
Julie from the Vail Resorts
Kailey from the ERWSD
Kelly from the Vail Ski School
Liz from the Vail Resorts Rentals
Max from the El Segundo
Michael from the Christy Sports
Paul from the Grand Hyatt
Paul from the Vail Resorts
Robert from the Vail Nordic Center
Robin from the Colorado Footwear
Sarah from the Bart & Yetis
Sarah from the Town of Vail
Sean from the Town of Vail
Steve from the Sweet Basil
Vidette from the Big Bear Bistro
THANK YOU BUSINESS COMMUNITY
FOR YOUR PARTICIPATION & SUPPORT!
May 17, 2022 - Page 31 of 119
THANK YOU
May 17, 2022 - Page 32 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: A n update on the E-Delivery loading and delivery program, including proposed
funding options for consideration.
P RE S E NT E R(S ): Ryan Kenney, Police Commander and Kathleen Halloran, Finance Director
AC T IO N RE Q UE S T E D O F C O UNC I L: Provide feedback on preferred funding options.
B AC K G RO UND: P lease see attached memo.
AT TAC H ME N TS:
Description
memo
slides
May 17, 2022 - Page 33 of 119
TO: Town Council
FROM: Ryan Kenney, Police Commander
Kathleen Halloran, Finance Director
DATE: May 17, 2022
SUBJECT: E- Delivery Program Funding Options
I. SUMMARY
The purpose of this memorandum is to present options for sustainable funding of the Vail
Loading and Delivery program. At the end of this memo, staff is requesting feedback from Town
Council on the following:
• Does Town Council support moving forward with implementation of an expanded
year round E-Delivery program?
• Does Town Council support the proposed dock fee to delivery companies?
• Does Town Council support the proposed doubling of business license fees -OR-
a new loading & delivery fee charged to businesses in Zone 1?
• Does Town Council support town subsidy?
II. BACKGROUND
The E-delivery pilot program has been in operation since November of last year (2021). The
program is operating with 1 dockmaster, 4 delivery drivers and 2 low speed electric vehicles
(LSEV’s). The program is servicing 40 businesses which is a total of 18 trucks. The program has
expanded to include deliveries to businesses on E. Meadow Dr. including La Bottega and La
Nonna. Christmas week had the highest volume of goods when the program delivered 26,000
pounds of goods and 90 kegs in one day. Currently the program is averaging between 30,000
and 40,000 pounds a day with busy days topping 60,000. On Thursdays alone, the program
delivers 20,000 pounds of kegs into the village. The pounds of goods translate into $30,000 to
$50,000 worth of products with heavy days topping $70,000. The staffing and infrastructure have
proven sufficient to handle the current volume.
Data
One of the primary goals of the program is to collect data on the amount of goods coming into the
village. The data collected indicates that on average, approximately 35,000 pounds of goods are
May 17, 2022 - Page 34 of 119
Town of Vail Page 2
coming into the Village each day. As indicated above, the program is servicing 18 trucks
which is approximately 40% of the overall volume coming into the Village.
Although the program is servicing 18 trucks, the 24 remaining trucks represent the highest volume
of goods coming into the Village. Sysco, Shamrock, Southern Glaziers and Quality Brands
represent the highest volume of goods. 106 West has spoken to each of these companies, and
they are ready to opt in when the program can handle their volume. Of the remaining 20 trucks,
2 are waiting on liquor permits from the state and the majority of the other 18 have said they will
not join the program until they are forced by the Town.
Current Status
The E-delivery pilot program will end September 30th. With the data that has been collected and
the success of the current operational plan, we feel confident full implementation of the program
will be a success. Based on the current volume of goods coming into the Village, 106 West has
submitted a budget of $1.3 million per year for full implementation. The budget includes additional
manpower and infrastructure to handle the entire Village.
The next challenge for the program is determining a sustainable funding model that does not
overburden any sector of the business community.
III. DISCUSSION
106 West has submitted a $1.3 million budget for full implementation. This budget includes
approximately $125K for the purchase of equipment needed to expand the program to cover the
entire Village. These capital and start-up expenses include refrigeration, LSEV delivery carts,
trailers, radios, electric pallet lifts, etc. It is proposed that the town cover the cost of capital and
equipment out of the Capital Projects Fund. Without those expenses tied to start-up infrastructure,
leaves an annual operational budget of $1.2 million per year.
To fund full implementation without overburdening any one sector of the business community
would require identifying multiple funding sources. The first source that has been identified is a
loading dock usage fee:
1. Loading Dock Fee
The loading dock fee would be charged for delivery businesses that want to access any
loading dock in the Vail Village or Lionshead. The loading dock fee would be charged on
an annual basis through a permit process managed by the police department and intended
to offset the costs of both the loading & delivery program as well as operating costs of
both loading docks. The proposed fee is tiered based on several factors such as number
of delivery days/week, number of delivery locations in Lionshead/Vail Village, time for
delivery (at the dock), and size (per axle) of truck. Assigning each tier is based on the
following proposed point system:
• Number of days per week: 1 day = 1 point, 2 - 3 days = 2 points, and 3 or more days = 3
points.
• Number of delivery locations: 0 - 9 = 1 point, and 9+ = 2 points
May 17, 2022 - Page 35 of 119
Town of Vail Page 3
• Amount of time spent making deliveries (at the dock): 0 - 1/2 hour = 1 point, and 1/2 hour
or longer = 2 points.
• Size of trucks (per axel): 2 axles = 1 point, 3 axles = 2 points, and 4 or more axles = 3
points.
Points earned Tier Annual Fee Examples
9 or greater 1 $27,000
($2,250/mo)
Sysco
6-8 2 $18,000
($1,500/mo)
Mountain Beverage
5 3 $12,000
($1,000/mo)
Western Slope
Less than 5 4 $3,000
($250/mo)
Avon Bakery
Fees charged to the delivery companies are reasonable considering the cost savings each
vendor will experience with implementation of a full-time loading and delivery program.
The cost savings stems from fewer hours spent delivering goods to each individual
business. Rather, goods are dropped only at the loading and delivery dock.
Data collected during the pilot program shows that delivery companies have cut their
delivery times, on average, by 60%. Large delivery companies are paying drivers a
minimum of $25 an hour and saving an average of 4 hours daily on deliveries. They
deliver 5 days a week regularly, with some weeks at 6 days. This is an average savings
of $500 per week which more than offsets the new fees proposed above. Based on the
net cost savings to each delivery company under the new system, we would expect that
delivery charges to local businesses would remain largely unchanged.
The above fee schedule is estimated to generate approximately $600,000/year. With
annual operating expenses of nearly $1.2 million, staff is proposing additional funding
options to ensure sustainability of the program.
2. Business License Fees
Business license fees in Vail currently generate $340,000 per year and are restricted to
special events and marketing. An increase in business license fees would be allocated to
the loading & delivery program by a 50/50 split with special events. While staff has not
included a detailed fee increase proposal, staff is estimating the license fees would
generally need to double for all businesses in Vail, generating another $340,000. This
leaves a remainder of approximately $260,000 subsidized by the General Fund to fully
fund the program.
Current Business License structure:
Business
Type
Zone 1 Base Fee
+Additional
Zone 2 Base Fee +
Additional
Examples
Restaurant $325
+ $8 per seat
$243.75
+ $6 per seat
Sweet Basil $1,205
Westside Café $603.75
McDonald’s $447.75
May 17, 2022 - Page 36 of 119
Town of Vail Page 4
Retail 1,500 s/f = $325
2,500 s/f = $650
3,500 s/f = $975
10,000 s/f = $1500
Over 10,000 =
$2,200
1,500 s/f = $244
2,500 s/f = $488
3,500 s/f = $732
10,000 s/f = $1,125
Over 10,000 = $1,650
Lululemon $650
Burton (LH) $975
Golden Bear $325
Lodging $325 + $17 per unit $243.75 + $12.75 per
unit
Arrabelle $1,787
Lodge at Vail $3,130
Real Estate $325 + $50 per
broker
$243.75 + $37.50 per
broker
Slifer, Smith, Frampton
$1,127 & $1,897 VV
Professional $325 + $50 per
professional
$243.75 + $37.50 per
professional
Please note this chart is not all-inclusive for every Vail business. The purpose is to show an
overview of common fees charged and provide examples for context.
While the E-delivery program is most impactful in the village core areas, it will elevate the
experience for Vail guests and local customers, impacting all Vail businesses for the
better.
Town staff has gathered information on license fees charged by peer communities, which
had mixed results. For example, the Town of Breckenridge has a base fee of $200 plus
$10 per employee. Lodges are also charged $50 per bedroom. Using the above lodging
example, in Breckenridge a business license would cost the Arrabelle $4,760 per year
compared to the current $1,787 charged in Vail. In Aspen, the business license fee is
calculated based on number of employees (0-5 costs $150 per year; 6-15 $200, 16-49
$400 and 50 or more $750. Under the Aspen model, the Arrabelle would pay $400 per
year.
3. Loading & Delivery Fee
Another option is to charge a “Loading & Delivery Fee” to businesses located in “Zone 1”
business license holders (village core areas) who are serviced by both loading docks. The
town currently shares operating costs of the Lionshead and Vail Village loading docks with
Vail Resorts. This fee would apply to businesses in both locations and be tiered based on
category of business following the business license structure:
BL Category Proposed Annual Fee
Lodging $1,000
Restaurant / Retail /
Food & Bev
$ 750
Other (Home Occ., Real
Estate, Prof Svcs)
$ 200
The proposed annual fees for the businesses located in Vail Village and Lionshead “Zone
1” would generate approximately $260,000 for the Loading and Delivery program. This
leaves a remainder of approximately $340,000 subsidized by the General Fund to fully
fund the program.
May 17, 2022 - Page 37 of 119
Town of Vail Page 5
IV. ACTION REQUESTED OF COUNCIL
• Does Town Council support moving forward with implementation of an expanded
year round Loading & Delivery program?
• Does Town Council support the proposed loading dock fee structure?
• Does Town Council support a business license fee increase or a loading dock fee?
• Does Town Council support town subsidy for the remaining funds needed?
V. NEXT STEPS
Staff will return with an ordinance reflecting a program design based on feedback received
from Town Council.
May 17, 2022 - Page 38 of 119
1
LOADING & DELIVERY PROGRAM | Overview
Town of Vail | Finance | 5/17/2022
•Pilot program began November 2021
through April
•Successful implementation and
positive feedback from business
community and guests
•Town Council approved funding to
continue program over summer
months
•Full-scale annual operation scheduled
to begin Oct. 1st 2022
May 17, 2022 - Page 39 of 119
2
LOADING & DELIVERY PROGRAM | Funding Models
Town of Vail | Finance | 5/17/2022
•Funding:
Start-up capital infrastructure $125K
Annual operations $1.2M
•Sustainable program funding options:
Dock fee paid by delivery companies
($600K)
Business license fee doubling ($340K)
-OR-
L&D fee in Zone 1 ($260K)
Town subsidy for remaining operations
+ start-up capital $125K
May 17, 2022 - Page 40 of 119
SUPPLEMENTAL BUDGET | Recap
Town of Vail | Finance | 5/17/2022
Does Council support the dock fee charged to delivery
companies?
Does Council prefer a doubling of Business Licenses –OR-
a separate Loading & Delivery fee charged to Zone 1
businesses?
Does Council support the town subsidizing the start-up/capital
expenditures and remainder annual operations?
May 17, 2022 - Page 41 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Town of Vail I dling Ordinance Update, Potential Amendment(s)
P RE S E NT E R(S ): K risten Bertuglia, E nvironmental Sustainability Director, Ryan K enney, P olice
Commander
AC T IO N RE Q UE S T E D O F C O UNC I L: L isten to presentation and ask questions.
B AC K G RO UND: At the request of the Vail Town Council and upon the recommendation of the
Climate Action Collaborative, staff is providing the status of the current idling code language and
potential updates for consideration.
S TAF F RE C O M M E ND AT IO N: Direct staff to draft amendment(s) to the Town Code which
include moderately reduced idling time limits for passenger and commercial vehicles.
AT TAC H ME N TS:
Description
Vail Idling Ordinance Update - Memorandum
May 17, 2022 - Page 42 of 119
To: Vail Town Council
From: Vail Police Department, Vail Environmental Sustainability Department
Date: May 17, 2022
Subject: Town of Vail Idling Ordinance Update and Potential Amendment(s)
I. BACKGROUND
Council Members have requested staff to consider idling vehicles in the Town. Current Town
ordinances regarding idling are as follows:
7-10-7 H. Vehicle Idle Time: Commercial operators are encouraged to turn off their vehicles
during dwell time. If it is not practicable to turn off a vehicle due to extreme cold, commercial
operators are encouraged to limit any vehicle idling time to fifteen (15) minutes or less.
5-1-7 G 3. Idling Engines:
a. It shall be unlawful for any person to idle or permit the idling of the engine of any bus,
truck, or any motor vehicle of any kind whatsoever, for a period of time in excess of twenty (20)
minutes within the town limits.
b. Notwithstanding subsection G3a of this section, it shall be unlawful for any person to
permit any idling whatsoever of the engine of any unattended bus, truck or any motor vehicle,
except for refrigeration vehicles, within the Lionshead mixed use 1, Lionshead mixed use 2,
commercial core 1 or the commercial core 2 zone districts of the town.
There have been 22 vehicle idling calls to the Communications Center from both citizen and
officer-initiated actions in the past five years, which is 4.4 per year; most are not for commercial
vehicles. Many calls in the past two years were officers proactively attempting to prevent auto
thefts when observing vehicles left running to warm up in the mornings, otherwise known as
“puffing.”
II. STATUS
Currently the Town is actively engaged in a pilot project to address Loading and Delivery in Vail
Village that has been very effective over the past 4 months. Work is being done to capture
statistics, input from users and a funding source to make the program permanent. This has
already been effectively implemented in the Lionshead Mall area with excellent usage of the
May 17, 2022 - Page 43 of 119
Town of Vail Page 2
loading dock in that village. This may have a significant impact on greenhouse gas emissions if
the pilot project becomes a permanent program.
Other Colorado Town / City Idling periods:
Aspen 5 minutes with exemptions for commercial vehicles
Avon None found
Breckenridge 15 minutes
Durango 5 minutes
Eagle 5 minutes, unless under 20 degrees then 15 minutes
Telluride 30 seconds but lengthened to 3 minutes for starting an engine in
cold weather, and exemptions for vehicles performing a function
such as mixing cement or emptying waste.
Recommendation of
the Eagle County Climate Action
Collaborative 5 minutes
III. POTENTIAL AMENDMENTS
Should the Vail Town Council wish to pursue a change to the idling code, potential amendments
to the Vail Town Code could include a reduction from 20 minutes to 10 minutes allowable idling
time for passenger vehicles, and no idling time allowed for commercial vehicles. Passenger
shuttles or vans could be limited to 15 minutes while occupied. Exemptions may be put in place
for emergency vehicles, town vehicles including buses, special event vehicles, refrigeration and
construction vehicles while in use.
IV. RECOMMENDED NEXT STEPS
Staff recommends the Vail Town Council direct staff to bring forth amendments to the Vail Town
Code to reduce idling time to 10 minutes for passenger vehicles, 15 minutes for commercial
passenger vans, and 20 minutes for construction vehicles, while focusing on successfully
implementing a permanent Loading and Delivery system for Vail Village, which will have a
significant impact on reducing vehicle emissions in the Town. There is also a new
Communications Center call type code for idling vehicles, which will help staff more accurately
track these types of calls.
Note that while the Climate Action Collaborative recommends 5 minutes or less idling time in
order to reduce air pollution and greenhouse gas emissions, concerns have been raised about
the negative interactions between enforcement personnel and citizens who are in the process of
readying for work in the mornings and are warming their personal vehicles due to not having a
heated garage.
May 17, 2022 - Page 44 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Vail Town Manager Recruitment Kickoff
P RE S E NT E R(S ): K rista Miller, Human Resources Director and A ndrew Gorgey, Columbia ltd
B AC K G RO UND: A summary of the Town Manager Recruitment and hiring process will be
reviewed and key take-a-ways from meetings with Council members and town leadership as
related to the process, along with recommended salary range to include in the position posting.
A ttached is the draft job description and the recruitment process timeline.
S TAF F RE C O M M E ND AT IO N: L isten to presentation and provide feedback.
AT TAC H ME N TS:
Description
T M job description
Recruitment Schedule
May 17, 2022 - Page 45 of 119
1
5/12/2022
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TOWN MANAGER
Job Description
Job Summary:
The Town Manager serves as the chief executive and administrative officer of the Town,
responsible for the proper administration of all affairs of the Town.
Supervision:
Works under the direction of the Town Council.
Essential Job Duties:
Carries out the duties as provided in the Town of Vail Charter
Develops plans and implements goals and objectives for the town; directs and
oversees research, analysis and recommendations for Town Council requests
regarding policy.
Hires, suspends, transfers and removes Town employees on the basis of ability,
training and experience of such employee in the work which they are to perform.
Serves as supervisor of all department heads and administrative staff.
Attends Council meetings and, in an advisory capacity, participates in discussions with
the Council.
Oversees preparation of an annual budget for Town Council approval and assumes
responsibility for said budget after its adoption; monitors expenditures and reports
significant variances to the Council.
Makes financial recommendations to the Town Council for adoption and keeps the
Council advised of the financial and future needs of the Town.
Prepares and submits to the Town Council a complete report on the finances and
administrative activities of the Town for the preceding year at the end of the fiscal year
and, upon request of the Town Council, makes written or verbal reports at any time
concerning the affairs of the Town.
Establishes and maintains a system of accounting and auditing for the Town which
reflects, in accordance with generally accepted accounting principles, the financial
condition and financial operation of the Town.
Becomes and remains familiar with all terms and conditions of all Town contracts, and
upon knowledge of any violation thereof, reports same to the Town Council for such
action and proceedings as may be necessary to enforce the same.
Provides for and negotiates contracts and solutions on town programs and projects
including professional services such as: engineering, architectural, maintenance, legal,
planning, construction, and other services as required by the Town.
Works closely with the Town Council to implement its vision for the Town, and
serves as the liaison between the Town Council and Town staff.
Responds to citizen inquiries and resolves difficult and sensitive complaints; assigns
departments to resolve concerns in a timely manner.
Assures representation for the Town on various boards, committees and taskforces
concerning relevant local, state and national issues.
Represents the Town in local, regional, and statewide organizations.
Manages meetings with staff, consultants, elected officials, developers, other
May 17, 2022 - Page 46 of 119
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government organizations, and other individuals and groups.
Performs such other duties as prescribed by ordinance or applicable law or as required
by the Town Council.
Demonstrates proactive leadership on economic development and retention,
competitiveness, infrastructure, livability, and other factors that help the Town achieve,
maintain and improve its reputation as a desirable place to live and work.
Knowledge and Abilities:
Knowledge of the modern and highly complex principles and practices of
organizational management and public administration.
Knowledge of the principles, practices, and legal requirements of personnel
management.
Knowledge of the principles and practices of municipal budgeting, budget preparation
and fiscal administration.
Knowledge of management analysis, methods of policy formulation and
implementation, and forms and records control including familiarity as applied to the
analysis and evaluation of programs, policies and operations.
Ability to manage, provide leadership and effectively motivate a professional staff of
municipal employees.
Ability to establish and maintain effective working relationships with employees, Town
officials, residents, public groups, other agencies and peers in other communities.
Education, Experience, Special License, Registration, or Certification Required:
Graduation from an accredited 4-year college or university with major coursework in public
administration or business administration supplemented by graduate study in public
administration or a related field and at least 5 years of municipal or county administration
or related experience involving a variety of management, fiscal, personnel, and public
relations activities or any equivalent combination of education and experience.
Working Environment and Physical Requirements:
While performing the duties of this job, the employee is regularly required to sit, talk, and
hear. Position requires attendance at meetings for official functions during the normal
workweek, evenings, and weekends as necessary. The work environment is primarily in
an office setting, with travel to various locations within the community and state.
Relationship of Town Council to Town Manager:
Except for the purpose of inquiries, individual Town Council members shall deal with the
Town staff solely through the Town Manager, and an individual Town Council member
shall not give orders to any subordinate of the Town Manager.
May 17, 2022 - Page 47 of 119
RECRUITMENT SCHEDULE
(May be modified to meet your specific needs.)
TOWN OF VAIL, CO
TOWN MANAGER
Action Step Timing
I. First Steps Immediate
• Finalize and approve professional services agreement
• Conference call to identify kickoff date, initial responsibilities, and scheduling
• Advance preliminary recruitment schedule
II. Kickoff Meeting (On Site Meeting No. 1) and Follow Up May 16
• Active listening, cultural immersion to facilitate drafting of Candidate Profile
• On-site, one-on-one interviews with elected officials
• Group meeting with executive leadership team
• Meetings and interviews with key stakeholders and community representatives
• Draft Candidate Profile and obtain approval of final draft
• Coordinate Marketing and Recruitment Strategies
III. Go Live Date May 31
• The earliest, reasonable date at which the search responsibly “opens”
• Post Candidate profile to Vail and Columbia ltd websites
• “Be quick, but don’t hurry.” – Coach John Wooden
IV. Active Recruitment Period May 31 – July 11
• Execute national marketing and advertising campaign
• Targeted direct mailing of Candidate Profile to approximately 300-400 qualified candidates
• Execute direct outreach, social media, and networking strategies, actively searching for
qualified candidates aligned with Ideal Candidate description
• Ensure opportunity is posted with ICMA, CML, etc.
• Serve as Vail’s agent as to all interested persons and prospective candidates
• Maintain contact with Vail, advise as appropriate
V. Filing Deadline July 11
VI. Initial Review, Preliminary Screening, and Research July 12 – August 2
• Review of all resumes and cover letters
• Invite leading candidates to initial interviews, distribute questionnaire
• Conduct preliminary screening interviews via videoconference (preferred)
• First level research (internet)
• Send written report of Recommended Candidates to Vail
VII. Recommendation of Candidates (On Site Meeting No. 2) August 2
• Brief Town Council in executive session on search and Recommended Candidates
• Answer all questions regarding recruitment and candidates
• Finalize process steps for Finalist Interview Process and establish Preliminary Schedule
• Obtain instructions from Town Council
• Notify all other applicants of their status
May 17, 2022 - Page 48 of 119
V. Finalist Interview Process (On Site Meeting No. 3) August 11-12
• Secure participation of Finalists and Alternates (if any)
• Conduct second level research (References and Background) for Finalists
• Finalize Finalist Interview Process Steps, Schedule, Questions, and Exercises (if any)
• Send written Report of Finalists to Vail
• Assist Vail with Finalist Interview Process (1-2 days), providing professional opinion,
recommendations, and facilitation services, as needed
• Assist Town Council as needed with identification of Preferred Candidate
• Advise as needed with respect to terms to be negotiated with Preferred Candidate
VI. Final Steps ASAP
• Complete detailed background and additional reference checks on Preferred Candidate
• Assist with contract negotiation as needed until “essential terms” are agreed to
• Contract approval and start date
• Observe the successful service of the new Town Manager for years to come
May 17, 2022 - Page 49 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Town Council Retreat Recap and Draft 2022-2023 Action P lan Review
P RE S E NT E R(S ): P atty Mc K enny, A ssistant Town Manager
AC T IO N RE Q UE S T E D O F C O UNC I L: Council feedback regarding retreat and draft action
plan.
B AC K G RO UND: Town Council held a retreat on February 8 and the memo highlights the
meeting business points that were discussed. A draft action plan (2022-2023) is included for
review and discussion.
AT TAC H ME N TS:
Description
Memo Council Retreat and Draft Action Plan 051722
May 17, 2022 - Page 50 of 119
1
To: Mayor and Town Council
From: Town Manager’s Office
Date: May 17, 2022
Subject: Overview of Town Council Retreat and Draft Action Plan (2022-2023)
I. SUMMARY
This update will be an overview of the February Town Council retreat and a preview of the results of
the SWOT exercise (Attachment No. 1) with a request to town council to provide feedback about
the proposed 2022-2023 draft action plan (Attachment No. 2). Specifically, the Town Council is
asked to provide input on the following topics that were part of the discussions:
• There was consensus to continue using the mission and vision statements and add the word
“passion” to the values list (see page three for diagram)
• There were comments that “sustainability” applies to each of the other three focus areas and
there was a suggestion about describing the fourth focus as the “environment” (like prior years).
Is there interest in using the descriptor “environment” as the fourth focus area and referring to
sustainability as the ultimate objective across the four areas, (modify diagram to reflect
changes)?
• Based on the SWOT results, does council want to identify other priorities for 2022-2023?
Suggestions from the exercise identified the following topics that were not part of the current
draft work plan:
Develop strategic plan for use of reserves that addresses action plan goals.
Develop program that would support filling Vail’s empty office and retail spaces with
entrepreneurial businesses.
Launch visioning process after completion of Steward Vail.
Develop plan to better manage visitation and capacity concerns.
II. BACKGROUND
The last Town Council retreat was held
February 8, 2022, at which time there was a
review of 2021 accomplishments, department
work plans, discussion about vision, mission,
values and a question posed about “what
makes Vail great”, and SWOT exercise. The
last Town Council Action Plan was adopted in
2018 and outlined goals in four focus areas,
Community, Economy, Experience and
Sustainability.
May 17, 2022 - Page 51 of 119
2
III. TOWN OF VAIL RETREAT HIGHLIGHTS
a. 2020 retreat (Pre-Public Health Crisis):
Town Council engaged in a “Visioning Vail” exercise facilitated by Leader Edge Consulting, Inc.
on January 20, 2020. Some of the priorities identified in 2020 are noted below:
Facilities, Events, Housing: secure dedicated funding sources
Transportation & Parking: focus on a multi-modal and valley wide transit services; focus on
climate action plan to reduce greenhouse gas emissions
Housing: complete the 2027 Strategic Housing Plan
b. 2022 retreat (Post Public Health Crisis):
Town Council engaged in an annual retreat on February 8 led by the Town Manager’s Office.
Discussion centered around several topics that are addressed below:
Review of Vision, Mission, Values Statements
There was continued support for the stated mission, vision with a suggestion to add “passion” to
the list of values.
Summary of comments:
How to create a diverse economy that also supports the resort economy?
How are these statements communicated with guest, visitors, residents, and partners?
Is there alignment between TOV and VRI regarding the statements?
How is TOV connected with its regional partners?
How can a balance be created between the resort and the community, a dynamic
equilibrium per se?
There was consensus to include “passion” as a value that ties to the early beginnings and
pioneers of Vail that captures their excitement and innovation for the launch of the ski area
and community.
May 17, 2022 - Page 52 of 119
3
Review of what makes or would make Vail great?
Comments from this discussion are summarized:
Feedback from council included the
following comments:
The local businesses make Vail great!
The residents and families make Vail
great!
Strong financial condition of Vail makes
it great!
Quality of environment makes Vail
great!
The ability to visit Vail and not need a
vehicle!
Some challenges were identified:
• Parking & mobility around Vail.
• Finding employees to work in Vail and a
need for housing workforce locally.
• Defining the guest experience that
meets our target markets, including
visiting guests and residents/community.
• Offer recreational amenities and
business options and services that
attract guests and residents and
maintains quality of life.
• Is there more TOV can do to support the
entrepreneurial business environment?
• Sustainability should layer over all the
focus areas.
• Addressing demands of parking with
transportation solutions for employees
living down valley.
Review Summary of SWOT comments
There was a SWOT exercise conducted that helped compile both town council and the director
team comments addressing the community’s strengths, weaknesses, opportunities, and threats.
See Attachment No. 2 for compilation of comments. After a review of the retreat discussion
comments and the detailed department work plans, the priorities are listed on the draft 2022-
2023 action plan. In many respects, the priorities identified in 2020 remain as important topics
and initiatives in 2022.
Feedback on Vail Tomorrow 2035: Vision Work with the Community
There was some dialogue around next steps for conducting a visioning process that would
engage the community since it has been a number of years since the last process was
completed. There was some discussion about both the “Vail Tomorrow” (1996) and “Vail 2020
Strategic Action Plan” processes. There was consensus to finish the StewardVail (destination
stewardship planning) first and then determine an approach to the next visioning process.
It should be noted that the results of the community survey will be presented in June. The
director team will review the action plan through the eyes of the survey results.
Next Steps for Draft Action Plan (2022-2023)
The Council is presented with a draft action plan that was compiled based on comments from
the retreat and the detailed director work plans. The Manager’s Office and director team will
begin to create the project plans for each topic with tactical information that will help identify
progress. These updates will be presented quarterly.
Attachments:
No. 1: Summary of Comments for SWOT Exercise
No. 2: Draft Action Plan Initiatives 2022-2023
May 17, 2022 - Page 53 of 119
Attachment No. 1
Town Council Retreat
Tuesday, February 8, 2022
SUMMARY OF SWOT RESPONSES
4
STRENGTHS
Town Council Feedback Directors Feedback
Great Council & Alignment (refers to prior
council)
Master Plan Efforts are the Foundational Work
(West Vail and Civic Area)
The Mountain, the People who live Here & the
PASSION and caring of the community
Talented staff who take initiative
Vail Social & small town feel of community
Municipal / Resort Infrastructure
Cultural Opportunities & Programs
Abundance of Resources (access to services,
recreation, residents)
Engaged Population (some open mindedness)
The Place & its appeal as a mountain with
villages
Institutional Knowledge of Community and
intellectual (brain power) community
Schools in Vail
Visitors & guests who visit regularly
The Brand & International Status of Vail
History / Foundation / People
Relationship between TOV & Business
Community
Staying “introspective”
Acknowledging that there are Ebbs, Flows and
Plateaus
Willing to take risks & open to new ideas
Housing as Infrastructure is a must for
community; great leadership from prior councils
Vail InDEED type of thinking
The power of ideas
The power of nonprofits
the Chapel
Fiscal responsibility
Elected officials locally and regionally
Connectivity (airport and I70)
Regionalism
Strong service-oriented workforce culture
Financial strength that can be leveraged
Community facilities
Vail Hospital
Community & TOV resiliency
Ability to find solutions
Business community leadership with innovation,
creativity, and commitment
Connectivity and accessibility
Respect of Vail from outside the community
Strong decision makers
Transportation (bus system)
Master Plans are implemented
Vail culture
In summary
Community
Elected officials (local, regional, national)
Vail residents, business owners, guests
Vail’s organization
Vail History
Implement Master Plans (West Vail & Civic Area)
Vail brand and culture (international platform)
Housing as infrastructure
Community Engagement
Economy
Financial Condition
Business Community
Regional thinking
Experience
Municipal Services
Community amenities: schools, chapel, hospital
Transportation (buses)
Sustainability
Community resiliency
Sustainable Destination Certification and
Stewardship Plans (climate action, gore creek, etc.)
May 17, 2022 - Page 54 of 119
Attachment No. 1
Town Council Retreat
Tuesday, February 8, 2022
SUMMARY OF SWOT RESPONSES
5
WEAKNESSES
Town Council Feedback
Challenge to start a business
Lack of families
TOV not aligned with Ski Company
Lots of tourists
Climate change
I70
Regional transit
Year-round live music
Fun – don’t encourage fun
Dobson Arena
Guest experience as an excuse
Childcare
Opportunity to put down roots – Housing too
expensive
Finite resources
Not always aligned as a community with the ski
company
Access to town infrastructure with our aging
population
Rising cost of living, childcare
Crowding at events, trailheads, bike path, ski
mountain that often creates safety issues
Ability to protect the creek – loved to death
Not agreement about vision and mission with
partners
Directors Feedback
Wildlife and natural resources are at a critical
point
In summary
Community
Retention of people (employees, residents, families)
Vail is less fun and spontaneous
Community and ski company are not aligned
Lack of housing
Economy
Challenges in starting a business in Vail
Experience
Dobson Arena
Music Venues (and activation)
Childcare
Housing
Guest Experience vision
Over crowding
Sustainability
Impacts of climate change
Not always aligned as a community with the ski
company (vision and mission)
Overuse of natural resources, trails
Lack of land and planning efforts
Diversity & equity in the community
Missing the middle on a staffing level
Ski season is shorter, and summer is longer
Lack or fear of innovation (using history & not
looking forward)
Can’t control everything (as much as we’d like)
Not being able to progress through life’s
phases/cycle – lack of housing
Work center but the community lives 30-40 miles
away
Impacts of climate change
May 17, 2022 - Page 55 of 119
Attachment No. 1
Town Council Retreat
Tuesday, February 8, 2022
SUMMARY OF SWOT RESPONSES
6
OPPORTUNITIES
Town Council Feedback
Create 2035 Vision
Finish Destination Stewardship Plan
Grow next generation and new leaders
More housing and working with partners for
housing
Master Plan Implementation
Changing models for events funding &
marketing (values based)
Increase diversity
Collaboration and work with innovative partners
(eg. Holy Cross)
Work with Ski Company to revise Mountain
Capacity Agreement (mountain capacity
managed to capacity arrangement)
Eagle Valley RTA formation & implementation of
better transit services
Diversity & Equity (create programs to introduce
and include new guests to Vail)
Leadership in conservation / wildlife
Take advantage of “locals brain bank” (year-
round and part time homeowners) to help
develop creative solutions
Civic Area plan / Dobson Ice Arena
improvements
Endowment Fund (Judge Allen)
Keep remembering why we are here! Keep the
spirit alive and communication to newcomers
that Vail is a special place!
More innovation for securing small businesses
like the Vail InDEED program
Engaged community so use them
Continue leading the way for guest experience
opportunities & customer service
Review history and determine future of Vail
Challenge status quo
Be bold in leadership and decision making
Acknowledge diversity of opinions
Take calculated risks
Partner with CMC for employee development
opportunities
More opportunities leveraging Sustainable
Destination Certification status for new
innovations
Stewardship planning opportunities
Directors Feedback
Infill development and redevelopment
opportunities
Improve processes & efficiencies of the
organization
Infrastructure legislation
I70 community and plans implementation
working with CDOT
New Economy
Define the finish line, such as the 2015
championships that drove the end date
TOV Org succession plan
Creativity HUB (nonprofits, food market, music &
culture, après center)
World Cup Level events that support competition
and athletes
International place for promoting Vail as a
remote work location
Further engagement with peer resorts
programming
In summary
Community
Engage Visioning process
Regional partnering for workforce housing and other
important initiatives (CMC, Ski Company,
Government agencies, Utility Companies)
Master plans implementation
Increase diversity
Explore opportunities for infill development and
redevelopment
Economy
Support securing small businesses
Support world class events
Experience
Be leader with guest experience and customer
service
Sustainability
Grow next generation leaders
Review and update mountain capacity agreement
with ski company
Leverage platform and opportunities related to
Sustainable Destination Certification (peer resort
exchange)
May 17, 2022 - Page 56 of 119
Attachment No. 1
Town Council Retreat
Tuesday, February 8, 2022
SUMMARY OF SWOT RESPONSES
7
THREATS
Town Council Feedback
Popularity / Managing visitation to ensure quality
of experience for community and resort
Focus on what Vail was and NOT what it can
become
Watch that there isn’t too much analysis
paralysis
Complacency and inaction
Not attracting young people; not fun & attractive
place to live; losing passionate people
Vail must remain competitive with other resorts
Real estate costs too high
Vail Brand is threatened
I70 through Vail
Climate = high energy use locally = fires =
drought
Vacant store fronts (West Vail)
Complacency or doing nothing; must move
forward
Pandemic
Global Heating
Crisis Mentality = need good information and
then look for solid long-term solutions
Environmental concerns = wildfire
Culture extinction
Attracting employees and affordability
Vail Resorts making decisions without TOV /
Community input
Inability to live and work in town = loss of
neighbors
Kicking can down the road = problems too
complex
Stay away from either – or mentality and likely
agree to land on somewhere in the middle
Directors Feedback
Loss of mountain culture and move away from a
monoculture community
Not having the “next plan”
Aging workforce regionally
In summary
Community
Reactive vs. vision plan
Wildfire
Affordability
Economy
Vacant store fronts
Experience
Shrinking / aging workforce
Vail losing its “fun” factor and culture
Sustainability
Exceeding carrying capacity
Diversity in the mountain community
Complacency, analysis paralysis
Global / climate heating
Shrinking workforce (benefits, compensation,
housing, retirement, livability, competition)
Isolation from others
Reactive vs. Vision plan
Exceeding carrying capacity (mountain and
staff)
Staff shortages not meeting demands
Losing what makes Vail special
Lack of civility in communications
May 17, 2022 - Page 57 of 119
Attachment No. 2
DRAFT
Action Plan Initiatives (2022-2023)
8
Goal Est. Progress Relevant
Focus Area
Timing
1. Implementation of West Vail Master
Plan
Ongoing
Community
Economy
Some Years
1.1 Rezone residential and commercial
areas
2nd & 3rd Q
2022
1.2 Determine TOV priorities for plan
implementation
2nd & 3rd Q
2. Redevelop Timber Ridge Apartments Community Two Years
(est.)
3. Ford Park Master Plan Amendments
2nd & 3rd Q
Community /
Experience
2022
4. Short term Rental Legislation 2nd Q Community 2022
5. Early Childhood Initiatives
2nd Q
Community
Ongoing
6. Formation of Eagle Valley Regional
Transportation Authority
Remainder
of 2022
Community 2022-2023
7. Housing Initiatives
Ongoing
Community
Ongoing
8. Wildland Urban Interface Legislation 2nd Q Community 2022
9. Implementation of Civic Area Plan
2022
Economy
Some Years
9.1 Review Engineering Report on
Dobson Arena
2nd Q
9.2 Review TIF Funding and develop
strategic plan for use of funds in coming
years.
2nd & 3rd Q
9.3 Review plan options to determine
which areas would be ready for
redevelopment
2nd & 3rd Q
May 17, 2022 - Page 58 of 119
Attachment No. 2
DRAFT
Action Plan Initiatives (2022-2023)
9
Goal Progress Relevant
Focus Area
Completion
Date
10. Steward Vail (Destination
Stewardship Plan)
Remainder
2022
Economy
Sustainability
2022
11. Public Works Shop Completion
2022
Experience
Community
2022
12. Transportation & Mobility Plan 2022 Experience
Community
2022
13. Parking Initiatives: upgrade parking
technology
2nd & 3rd Q
Experience
2022
14. Guest Experience Initiatives Ongoing Experience
Economy
Ongoing
15. USFS Fuels Reduction Project
Ongoing
Sustainability
Ongoing
16. Identify Alternative Fuel Solutions 2nd – 4th Q Sustainability
17. Sustainable Strategic Plan
2022
Sustainability
18. Vail Nature Center Integration and
Strategic Plan
2022 Sustainability Two Years
19. Peer Resorts Exchanges
Ongoing
All Focus Areas
Ongoing
20. Open Lands Plan Updates 2022 Sustainability 12 months
21. Building Code Regs & Climate Action
Plan Implementation
2nd Q
Sustainability
12 months
May 17, 2022 - Page 59 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Vail L ocal Housing (V L HA) I nterviews
P RE S E NT E R(S ): Tammy Nagel, Town Clerk
AC T IO N RE Q UE S T E D O F C O UNC I L: Conduct interview
B AC K G RO UND: There is one partial mid-term vacancy ending May 31, 2026 vacancy to fill on
the Vail L ocal Housing A uthority. The role of Authority members is to act as Board of Directors for
the business of the Vail L ocal Housing A uthority and serve in an advisory role to the Vail Town
Council on housing-related matters. T he duties may include budget approval, policy
recommendations, advocacy, staff oversight, strategic and long-term planning, and making
recommendations for development and acquisition parameters.
AT TAC H ME N TS:
Description
V L H A applications
May 17, 2022 - Page 60 of 119
5/12/22, 11:01 AM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/029cbda4-5f85-4b44-ba13-92c414dbc6b8 1/4
VLHA Board Application
The Council resurrected the Vail Local Housing Authority in 2001 after a seven-year
absence.
The five-member volunteer board meets on the second and fourth Tuesdays of every month
at 3pm.
The VLHA is responsible for:
VLHA Budget approval
Advocacy
Coordinating with Town of Vail staff on housing initiatives
Recommendations to Town Council for strategic long-term planning
Name of Applicant *
Phone Number *
Email *
Do you own property
or a business in the
Town of Vail?*
Proof of eligibility *
Erika Desseauve
3038871598
erikaa.madsen@gmail.com
VLHA Eligibility Requirements
Yes
No
Proof of ownership.pdf 157.19KB
The mission of the Vail Local Housing Authority is to collaborate on the creation of
additional deed restricted homes for year-round and seasonal Vail residences.
May 17, 2022 - Page 61 of 119
5/12/22, 11:01 AM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/029cbda4-5f85-4b44-ba13-92c414dbc6b8 2/4
What skills and
experiences do you
have that will serve
to advance the
mission of the Vail
Local Housing
Authority?*
Please describe your
availability to attend
these twice monthly
meetings and the
support you have
your employer, if
applicable, to do so?
*
What ideas would
you suggest the Vail
Housing Authority
considers to be more
effective in acquiring
deed restrictions?*
5000 Characters Max
I have lived in the Valley for almost 12 years now and have personally
experienced the difficulty of finding housing, as well as struggled as a hiring
manager trying to find employees due to the lack of housing. My husband and I
were fortunate to purchase a deed restricted home 3 years ago in the Vail
Commons neighborhood and have first-hand experience of what that process is
like for individuals looking to purchase a home. It is crucial to continue to create
more deed restricted homes for year-round and seasonal Vail residences,
especially those who work in Vail and wish to continue to live in the community. I
have experience working with budgets, brainstorming new ideas, meeting
facilitation and extensive communication skills. I have also worked at various
businesses within the Valley and have many points of contact with key businesses
and individuals within the valley.
The Vail Local Housing Authority meets twice monthly on the second and fourth
Tuesday’s of each month from 3:00 pm to 5:00 pm.
5000 Characters Max
I should be able to attend all meetings, with the exception if my child is sick and
has to stay home from school or if I have a meeting that is impertinent for my
position and am unable to reschedule. My employer is very supportive of my
taking on such a role and will be as flexible as possible in order for me to
participate in such meetings.
The Vail Local Housing Authority relies upon deed restrictions as the tool to
achieve home availability for year-round and seasonal Vail residents. They do this
through implementing programs, initiatives and developments.
5000 Characters Max
When I first moved to the Valley 12 years ago, housing did seem to fall short back
then but not nearly as bad as it seems today and it baffles me and I keep
wondering why. Is it because more people are offering their units for short-term
rentals instead of renting to employees? Is it because more individuals moved
here permanently and are residing in the units they used to rent? There has to be
a large enough incentive for those who own property in order to sell them to be
used for a deed-restricted unit. I think the Housing Authority took a good step in
the right direction in their recent initiatives, but more needs to be done and fast.
May 17, 2022 - Page 62 of 119
5/12/22, 11:01 AM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/029cbda4-5f85-4b44-ba13-92c414dbc6b8 3/4
What ideas do you
have for more
effectively
implementing these
policies and
strategies to
increase the supply
of deed restricted
homes for the Vail
community?*
How would your
appointment to the
Authority add value
and bring about new
solutions to the
communities
housing challenges?
*
The Vail Local Housing Authority, through the Vail Town Council, implements
policies and strategies believed to best serve the Town in acquiring deed
restrictions.
5000 Characters Max
I think there needs to be a more cohesive relationship between the Town and local
businesses in finding solutions to housing and implementing these policies.
Without the backing of local business and the community, the Town will continue
to struggle to find more deed restricted housing for individuals living here full-time.
I think it is important to try and view this topic from all points of view: businesses,
employees struggling to make ends meet, how it'll impact the Town overall, etc.
By creation, the Vail Local Housing Authority serves to advocate for solutions to the
Town’s decades long housing challenges.
I have personally experienced the housing crisis and am fortunate to have bought
in the Vail Commons. However, as a former hiring manager in the Valley, it is
extremely hard to find employees mostly due to the lack of housing. I would like to
do whatever I can in order to help address this issue, and as soon as possible.
Last winter was extremely hard on all of those employed in Vail, mostly due to
being short-staffed because no one can afford to live here, even while working 2
jobs. I would represent the younger, working class here in Vail, who want to live
here and will do anything to make it work. I hope to continue to live here and raise
my family here, but I know way too many individuals who are starting to relocate
because they can't afford to live here. If this continues, who is going to serve the
guests at the various restaurants in Town? Who is going to run the lifts in the
winter, which is what draws most guests year after year? Who is going to drive the
buses in the winter to help alleviate the parking struggles of this past winter?
May 17, 2022 - Page 63 of 119
5/12/22, 11:01 AM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/029cbda4-5f85-4b44-ba13-92c414dbc6b8 4/4
Please describe your
background and
experiences in areas
of knowledge such
as real estate
development, real
estate finance,
affordable housing,
mortgage lending,
property
management,
strategic planning
and implementation,
and similarly related
fields.*
Letter of Interest
(optional)
Resume (optional)
5000 Characters Max
I don't have first hand experience in real estate, lending, property management,
etc. However, I do have experience in planning and executing various projects,
events, and at looking the bigger picture of what the end goal is. I have
experience working and collaborating with various teams in various departments
in order to reach a common goal. I have built relationships with various individuals
throughout the valley, from the rich 3rd or 4th homeowner to the employee who is
working 4 jobs in order to make ends meet.
May 17, 2022 - Page 64 of 119
5/13/22, 2:06 PM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/430ac6bc-736d-4444-9408-46811ac8ea50/1/4
VLHA Board Application
The Council resurrected the Vail Local Housing Authority in 2001 after a seven-year
absence.
The five-member volunteer board meets on the second and fourth Tuesdays of every month
at 3pm.
The VLHA is responsible for:
VLHA Budget approval
Advocacy
Coordinating with Town of Vail staff on housing initiatives
Recommendations to Town Council for strategic long-term planning
Name of Applicant *
Phone Number *
Email *
Do you own property
or a business in the
Town of Vail?*
Proof of eligibility *
Dan Godec
9703906630
DGODEC@GRNSTARFINANCIAL.COM
VLHA Eligibility Requirements
Yes
No
Alpine Letter.docx 11.81KB
The mission of the Vail Local Housing Authority is to collaborate on the creation of
additional deed restricted homes for year-round and seasonal Vail residences.
May 17, 2022 - Page 65 of 119
5/13/22, 2:06 PM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/430ac6bc-736d-4444-9408-46811ac8ea50/2/4
What skills and
experiences do you
have that will serve
to advance the
mission of the Vail
Local Housing
Authority?*
Please describe your
availability to attend
these twice monthly
meetings and the
support you have
your employer, if
applicable, to do so?
*
What ideas would
you suggest the Vail
Housing Authority
considers to be more
effective in acquiring
deed restrictions?*
5000 Characters Max
I've been a banker in the community for 32 years including many years in the
Town of Vail. I continue to keep abreast of housing issues and opportunities. I
appreciate and understand the challanges in building affordable housing and
would like to offer my expertise and creativity to help craft solutions. I am familar
with financing options and development practices. I maintain active relationships
with elected officals as well as the business community and believe strongly in
colaboration. Vail needs affordable housing! I was Treasurer for the successful 2A
compaign for local Vail housing and support the mission of the Housing Authority.
It isn't always easy but every effort should be made to meet the goals of the Town
Council and locals businesses. I feel my skills will help create solutions.
The Vail Local Housing Authority meets twice monthly on the second and fourth
Tuesday’s of each month from 3:00 pm to 5:00 pm.
5000 Characters Max
I have a conflict currently on the fourth Tuesday of each month but beleive I can
more that Board meeting to a time that allows my full participation. My employer
supports the Housing Authority and has indicated they are fine with my
involvement
The Vail Local Housing Authority relies upon deed restrictions as the tool to
achieve home availability for year-round and seasonal Vail residents. They do this
through implementing programs, initiatives and developments.
5000 Characters Max
I think the In Deed program has been a success. I can see it expanding in the
future. I believe residents are generally aware of the program and that effective
communication will bring additional applications.
The Vail Local Housing Authority, through the Vail Town Council, implements
policies and strategies believed to best serve the Town in acquiring deed
restrictions.
May 17, 2022 - Page 66 of 119
5/13/22, 2:06 PM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/430ac6bc-736d-4444-9408-46811ac8ea50/3/4
What ideas do you
have for more
effectively
implementing these
policies and
strategies to
increase the supply
of deed restricted
homes for the Vail
community?*
How would your
appointment to the
Authority add value
and bring about new
solutions to the
communities
housing challenges?
*
Please describe your
background and
experiences in areas
of knowledge such
as real estate
development, real
estate finance,
affordable housing,
mortgage lending,
property
management,
strategic planning
and implementation,
and similarly related
fields.*
5000 Characters Max
There are several parcels of land that could be considered for affordable homes.
Land swaps, expanding existing deed restricted projects, working with land
owners on concessions to move toward deed restricted developments, exploring
land acquisitions on the west side of Dowd Junction, and generally being in every
land development or redevelopment decision will help acheive additional deed
restricted units. Solutions must be more than the Town writing checks to acquire
land for deed restricted housing.
By creation, the Vail Local Housing Authority serves to advocate for solutions to the
Town’s decades long housing challenges.
I bring a long history of development activity. Whether financing some of the
largest projects in Vail to understanding options and actual development of
projects I have been involved in real estate transactions that included large
hospitality to single family units. I am creative and think outside the box when it
comes to difficult projects. I have contacts throughout the Eagle Valley and
interact weekly on housing opportunities. I am involved in several non-profit
organizations, including being Chairman of the Eagle Valley Community
Foundation. I've worked with Habitat for 25 years helping to negotiate land
acquisitions. I know the other members of the Authority and can work well with the
team.
5000 Characters Max
With over 35 years of real estate financing experiance I can offer a perspective
and approach that gets projects done. I've personally been involved in multi-family
developments, lot developments, single-family builds and commercial projects. I
understand both sides of the mortgage process, what it takes to get a project built
as well as how potential residents can finance the units. I feel my business
experiance will be helpful in strategic planning. Understanding the difference
between talking about projects and actuall getting them completed is a strength I
bring to the Authority.
May 17, 2022 - Page 67 of 119
5/13/22, 2:06 PM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/430ac6bc-736d-4444-9408-46811ac8ea50/4/4
Letter of Interest
(optional)
Resume (optional)
May 17, 2022 - Page 68 of 119
5/12/22, 11:02 AM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/3d4d3367-3469-4c48-9d69-a00948f8fd6f 1/4
VLHA Board Application
The Council resurrected the Vail Local Housing Authority in 2001 after a seven-year
absence.
The five-member volunteer board meets on the second and fourth Tuesdays of every month
at 3pm.
The VLHA is responsible for:
VLHA Budget approval
Advocacy
Coordinating with Town of Vail staff on housing initiatives
Recommendations to Town Council for strategic long-term planning
Name of Applicant *
Phone Number *
Email *
Do you own property
or a business in the
Town of Vail?*
Do you reside in Vail
as your primary
residence?*
Proof of eligibility *
Kaitlyn Merriman
7206009197
kaitlynjayne3@gmail.com
VLHA Eligibility Requirements
Yes
No
Yes
No
IMG_5777.jpg 859.41KB
The mission of the Vail Local Housing Authority is to collaborate on the creation of
additional deed restricted homes for year-round and seasonal Vail residences.
May 17, 2022 - Page 69 of 119
5/12/22, 11:02 AM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/3d4d3367-3469-4c48-9d69-a00948f8fd6f 2/4
What skills and
experiences do you
have that will serve
to advance the
mission of the Vail
Local Housing
Authority?*
Please describe your
availability to attend
these twice monthly
meetings and the
support you have
your employer, if
applicable, to do so?
*
What ideas would
you suggest the Vail
Housing Authority
considers to be more
effective in acquiring
deed restrictions?*
5000 Characters Max
Since moving to the valley I have worked for Vail Resorts, Walking Mountains
Science Center, Russell’s Steakhouse, The Cycle Effect, Early Childhood
Partners, and The Vail Valley Foundation in YouthPower365. These work
experiences have given me a unique perspective on the housing situation in our
community, including insights from long-time locals, tourists looking for
accommodations, families
struggling to provide basic needs for their children, and my own challenges with
stable housing. Within my current position at YouthPower365, I work on our
Family Engagement team, and consider myself a taproot with a direct connection
to local families working to provide a better life for their children. This experience
would allow me to bring community voice to the VLHA.
The Vail Local Housing Authority meets twice monthly on the second and fourth
Tuesday’s of each month from 3:00 pm to 5:00 pm.
5000 Characters Max
I do have the support of my employer to attend these scheduled meetings and
can make time in my schedule to attend.
The Vail Local Housing Authority relies upon deed restrictions as the tool to
achieve home availability for year-round and seasonal Vail residents. They do this
through implementing programs, initiatives and developments.
5000 Characters Max
Monetary incentives for those who do deed restricts their homes. Work with local
developers and realtors to promote the program and provide their own incentives.
The Vail Local Housing Authority, through the Vail Town Council, implements
policies and strategies believed to best serve the Town in acquiring deed
restrictions.
May 17, 2022 - Page 70 of 119
5/12/22, 11:02 AM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/3d4d3367-3469-4c48-9d69-a00948f8fd6f 3/4
What ideas do you
have for more
effectively
implementing these
policies and
strategies to
increase the supply
of deed restricted
homes for the Vail
community?*
How would your
appointment to the
Authority add value
and bring about new
solutions to the
communities
housing challenges?
*
Please describe your
background and
experiences in areas
of knowledge such
as real estate
development, real
estate finance,
affordable housing,
mortgage lending,
property
management,
strategic planning
and implementation,
and similarly related
fields.*
Letter of Interest
(optional)
5000 Characters Max
Increase public awareness of this program and its efforts. Work with realtors and
homeowners selling to give preference or first right of refusal to a buyer who is
willing to deed restrict.
By creation, the Vail Local Housing Authority serves to advocate for solutions to the
Town’s decades long housing challenges.
My roots and connection to Vail run deep - I have had family living in the valley
since the late 1960s. I have intentionally embedded myself in the Vail community
and have become someone who is fiercely committed to contributing to my
community in a positive and solution-oriented way. I am creative, positive, and
willing to put in the effort needed.
5000 Characters Max
I honestly do not have extensive experience in most of these areas. I am
comfortable developing and implementing strategic plans as I have done this
through my work with nonprofits for years. I have navigated the Vail Housing
Lottery and am familiar with the Valley Home Store. I am motivated to learn and
grow in these areas to be prepared for the VLHA.
VLHA LOI_KM.pdf 50.44KB
May 17, 2022 - Page 71 of 119
5/12/22, 11:02 AM Town Clerk Review
https://lfapp01.vailgov.local/Forms/form/approval/3d4d3367-3469-4c48-9d69-a00948f8fd6f 4/4
Resume (optional)Kaitlyn_Merriman_Resume 2021.docx.pdf 511.47KB
May 17, 2022 - Page 72 of 119
Kaitlyn Merriman
Work History
The Vail Valley Foundation / YouthPower365
Middle School Operations Manager
Eagle County, CO | 8/2021 - Current
●Manage afterschool programs in all public middle schools
●Support families of students in these programs in English
and Spanish
●Execute family engagement activities for middle schools
●Manage a team of two family engagement staff
●Oversee school on-site coordinators and work with them to
create and execute afterschool and summer programming
●Support licensing of middle school staff members
●Work collaboratively with YouthPower365 staff to plan for
long term goals and growth
Early Childhood Partners / Healthy Families Vail Valley
Family Support Specialist
Eagle County, CO |1/2020 – 7/2021
●Responsible for initiating and maintaining regular and long-term
contact/support with families from diverse backgrounds in Eagle
County
●Design and implement successful plans using approved
curriculum for each home visit tailored to each family
●Maintain detailed wrien and electronic records of growth and
progress for each family
●Establish a trusting relationship with each family in order to:
●Assist in strengthening the parent-child relationship
●Assist parents in improving their skills to optimize the home
environment
●Improve the family support system and increase the family’s
ability to problem solve
●Assume the role of advocate for families and their children
●Identify and refer families for contact/appointments at other
supportive community agencies/resources
●Assist families in establishing goals and a plan for
accomplishment of those goals
●Assessment of the typical growth & development of the children
Contact Information
kaitlynjayne3@gmail.com
(720) 600-9197
1622 Maerhorn Circle
Vail, CO 81657
_______________________________
Education
05/2011
University of Colorado at Boulder
Boulder, CO
Bachelor of Arts : Communications
Courses & Trainings
●Expanding Quality in
Infant-Toddler Care | CO Office of
Early Childhood | Division of
Early Care & Learning
●Youth Mental Health First Aid |
8 Hour Training | National
Council for Behavioral Health
●30 hour professional development
and training | Nature and
Place-based Early Childhood
Educator
●Occupational Proficiency
Certificate | Early Childhood
Education | Colorado Mountain
College
●National Association for
Interpretation | Certified
Interpretive Trainer and Guide
(CIT & CIG)
●Wilderness First Responder |
Wilderness Medicine Institute an
institute of the National Outdoor
Leadership School
May 17, 2022 - Page 73 of 119
Walking Mountains Science Center
Community Programs Manager
Avon, CO |5/2015 – 1/2020
●Recruited, hired, trained, and supervised up to 20 seasonal
Naturalist interns
●Prepared and tracked budgets for department and programs
●Managed all aspects of campus-based programs such as early
childhood, interpretive walks, fee-based Environmental
Education programs, and other special programs
●Managed Early Childhood Environmental Education programs
with Eagle County Schools' preschools and ensured learning
standards were met
●Provided Naturalists and greater Early Childhood Education
community with ongoing professional development about
nature-based strategies for early childhood
●Oversaw quality and age appropriateness of early childhood
programs and curriculum
●Managed partnerships with other early childhood programs and
facilities, including private and public preschools
●Maintained a volunteer program including volunteer training,
oversight, scheduling, recognition, and professional
development opportunities
●Oversaw general and day-to-day operations at the Avon campus
and Exhibit Hall
●Managed gift store and re-ordered appealing and
mission-oriented items to sell at two bookstores
●Established unique and appealing program opportunities
provided between the organization's three locations
Vail Resorts |PSIA Level 1 Certified Ski Instructor
Vail, CO |11/2014 - 4/2015
●Provided quality ski instruction to groups and individuals 3-6
years old in a safe and fun manner while upholding all Colorado
Skier Safety Act rules/regulations and Company guidelines
●Supervised children 3-6 years old in class at all times; assisting at
lunch and snack times; ensuring return of children to identified
guardian
City Of Boulder Open Space And Mountain Parks
Education and Outreach Specialist
Boulder, CO |1/2011 - 11/2014
●Engaged with outreach contacts at public location and meetings
in order to raise awareness and appreciation of OSMP's mission
and charter, and promote environmental stewardship of local
flora and fauna
●Provided assistance with special communications projects such
as video production of accessible trails
●Planned and lead environmental education programs for all ages
open to the public
Volunteer Experience
●Community Advisory
Commiee Member for
Walking Mountains Science
Center |1/2021-current
●Mountain Biking Mentor &
Coach | The Cycle Effect |
7/2019-Current
●Farm Hand | Awhi Farm, NZ |
7/2013-10/2013
●Supplementary Feedout
Volunteer | Department of
Conservation, NZ |3/2014
●Environmental Educator |
Island Bay Marine Education
Centre, NZ |9/2013-1/2014
●Student Group President |
Africa Bags Non-Profit |
2008-2011
●Catalina Island Conservancy
Volunteer |3/2009
May 17, 2022 - Page 74 of 119
May 17, 2022 - Page 75 of 119
Dear Tammy Nagel and Vail Town Council members,
I am writing to express my interest in becoming a member of the Vail Local Housing Authority. I have
lived in Vail since 2014, when I moved to be the caretaker of my grandmother. My roots and connection
to Vail run deep - I have had family living in the valley since the late 1960’s. I grew up spending time with
family in Vail, and from that my sense of community and belonging was nurtured and blossomed. Since
2014 I have intentionally imbedded myself in the Vail community and have become someone who is
fiercely committed to contributing to my community in a positive and solution-oriented way.
Since moving to the valley I have worked for Vail Resorts, Walking Mountains Science Center, Russell’s
Steakhouse, The Cycle Effect, Early Childhood Partners, and The Vail Valley Foundation in
YouthPower365. These work experiences have given me a unique perspective on the housing situation
in our community, including insights from long time locals, tourists looking for accommodations, families
struggling to provide basics needs for their children, and my own challenges with stable housing. Within
my current position at YouthPower365, I work on our Family Engagement team, and consider myself a
taproot with direct connection to local families working to provide a better life for their children. I am
continuously connecting families to resources for basic needs, and affordable long-term housing is the
area of most concern. As local children and students grow, they do not see living and working in Vail as a
viable option, largely due to lack of affordable housing. We are failing to retain our growing local
workforce and keep locals willing to work close to their families and community. During my 5 years with
Walking Mountains Science Center, we were in a fortunate position to build housing for our seasonal
employees, a temporary solution to a much greater systemic issue. I have watched good friends and
active community members move away from the valley for no other reason than lack of affordable
housing.
When I think of Vail, I think of home. This valley is where I want to spend my life, and this community is
where I belong. I have a genuine desire and commitment to stay in Vail and contribute my time to help
create solutions working with private sector partners and other local governments. I am proactive,
open-minded, and willing to “role up my sleeves” and help VLHA bring solutions for council’s
consideration. I have been thinking about this issue for the last 5+ years and have been involved to a
limited degree. Now I am in a position to activate my experience and become an expert and advocate in
alignment with council’s priority for housing. I am aware of the time commitment and have the time to
actively participate in VLHA monthly meetings. Thank you for considering my application, I appreciate
your time and efforts.
Warmly,
Kaitlyn Merriman
May 17, 2022 - Page 76 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: D R B / P E C Update
P RE S E NT E R(S ): J onathan S pence, Planning Manager
AT TAC H ME N TS:
Description
May 4, 2022 D R B Meeting Results
May 9, 2022 P E C Meeting Results
May 17, 2022 - Page 77 of 119
D ESIG N R EVIE W B O AR D
May 4, 2022, 2:00 P M
Town Council Chambers and Virtual on Zoom
75 S. Frontage Road - Vail, Colorado, 81657
1.Call to Order
1.1.Register in advance for this webinar:
https://us02web.zoom.us/webinar/register/W N_bA K S68B E Rc2RR1kKiF N6qg
After registering, you will receive a confirmation email containing information
about joining the webinar.
1.2.Attendance
Present: Doug Cahill, Erin I ba, Peter Cope, Kathryn Middleton, Kit Austin
2.Main Agenda
2.1.D R B22-0071 - Potato Patch Townhomes
Final review of an exterior alteration, (decks/railing/garage
doors/siding/stucco)
Address/Legal Description: 770 Potato Patch Drive/ Lot 6, Block 2, Vail
Potato Patch Filing 1
Applicant: Potato Patch Townhomes, represented by Bold Services
Planner: J amie Leaman-Miller
Erin I lba moved to to approve, with the findings that the application meets 14-
10-2 and 14-10-5. Kathryn Middleton seconded the motion and it passed (5-
0).
2.2.D R B21-0307.001 - 286 Bridge St. Inc.
Final review of a change to approved plans (A C)
Address/Legal Description: 286 Bridge Street/Lot A & B, Block 5A, Vail
Village Filing 1
Applicant: 286 Bridge St. I nc., represented by S3 Architectural Group L L C
Planner: J onathan Spence
Erin I lba moved to to approve, with the findings that the application meets 14-
10-2 and 14-10-5. Kathryn Middleton seconded the motion and it passed (5-
0).
2.3.D R B19-0652.001 - Vail Corp
Final review of a change to approved plans (conformance with applicable
standards)
May 17, 2022 - Page 78 of 119
Address/Legal Description: 3700 North Frontage Road East/Lot 1, East Vail
Workforce Housing Subdivision
Applicant: Vail Corp the Fixed Assets Department, represented by OZ
Architecture
Planner: J onathan Spence
Erin I lba moved to table to May 18, 2022,or to a meeting convenient for the
applicant. Kathryn Middleton seconded the motion and it passed (5-0).
2.4.D R B22-0133 - Colorado Morning Star Realty L LC
Final review of an exterior alteration, (furnace venting)
Address/Legal Description: 4997 Main Gore Drive North/ Lot 1, Block 4,
Bighorn Subdivision 5th Addition
Applicant: C OL ORA D O MORNI NG S TA R RE A LTY L L C, R & H Mechanical
Planner: J onathan Spence
Erin I lba moved to to table to May 18, 2022, or to a meeting convenient for
the applicant. Kathryn Middleton seconded the motion and it passed (5-0).
2.5.D R B21-0451 -Gravity Haus
Final review of an exterior alteration (planters/posts)
Address/Legal Description: 352 East Meadow Drive/Lot Tract B, Vail Village
Filing 1
Applicant: Vail Mountain Lodge, represented by Studio Lemonade
Planner: Greg Roy
Erin I lba moved to to approve, with the findings that the application meets 14-
10-2, 14-10-4, and 14-10-5. Kathryn Middleton seconded the motion and it
passed (5-0).
2.6.D R B22-0104 - Gravity Haus Vail L LC
Final review of an exterior alteration, (A C system)
Address/Legal Description: 352 East Meadow Drive 13 & 14/ Lot Tract B,
Vail Village Filing 1
Applicant: Gravity Haus Vail LLC, represented by Climate Control Company
Planner: Greg Roy
Erin I lba moved to to table to May 18, 2022, or to a meeting convenient for
the applicant. Kathryn Middleton seconded the motion and it passed (5-0).
2.7.D R B22-0143 - 333 B D R L LC
Final review of an exterior alteration, (door/deck/gate/trellis)
Address/Legal Description: 333 Beaver Dam Road/ Lot 41, Block 7, Vail
Village Filing 1
Applicant: 333 B D R L L C, Represented by Shepherd Resources I nc.
Planner: Greg Roy
Condition: The applicant shall remove the gate from the scope of the
application prior to building permit submittal.
May 17, 2022 - Page 79 of 119
Erin I lba moved to to approve with a condition, and with the findings that the
application meets 14-10-2. Kathryn Middleton seconded the motion and it
passed (5-0).
3.Staff Approvals
3.1.B22-0105 - Karja LL C
Final review of an exterior alteration (reroof)
Address/Legal Description: 265 Forest Road/Lot 21, Block 7, Vail Village
Filing 1
Applicant: Karja L L C, represented by K C Company I nc.
Planner: J onathan Spence
3.2.B22-0118 - Lohre Mountain Haus LL C
Final review of an exterior alteration (windows/doors)
Address/Legal Description: 3954 Bighorn Road Unit 6E/Lot 6, Gore Creek
Park Subdivision
Applicant: Lohre Mountain Haus LLC, represented by Carlson Construction
Company I nc.
3.3.B22-0131 - Agneberg Residence
Final review of an exterior alteration (reroof)
Address/Legal Description: 2635 Davos Trail/Lot 20, Block B, Vail Ridge
Subdivision
Applicant: Larry Agneberg, represented by Loff Roofing Services
3.4.D R B22-0080 - Korch Residence
Final review of an exterior alteration (A C Unit)
Address/Legal Description: 4284 Columbine Drive Unit D/Bighorn
Subdivision
Applicant: Bradley & Angela Korch, represented by AW I Custom
Construction Company
Planner: J amie Leaman-Miller
3.5.D R B22-0130 - Hovey Residence
Final review of a tree removal
Address/Legal Description: 1339 Westhaven Circle/Lot 23, Glen Lyon
Subdivision
Applicant: Nancy M. Hovey, represented by Old Growth Tree Service
Planner: J amie Leaman-Miller
3.6.D R B22-0114 - 1969 Circle Drive L LC
Final review of an exterior alteration (gravel area)
Address/Legal Description: 1969 Circle Drive/Lot 30, Buffehr Creek
Resubdivision
Applicant: 1969 Circle Drive L L C, represented by Martin Manley Architects
3.7.D R B21-0549.001 - Villa Cortina
May 17, 2022 - Page 80 of 119
Final review of a change to approved plans (driveway width)
Address/Legal Description: 22 West Meadow Drive/Lot H, Vail Village Filing
2
Applicant: Villa Cortina, represented by Current Architects
Planner: J amie Leaman-Miller
3.8.D R B22-0090 - Paden Holdings L LC
Final review of an exterior alteration (windows)
Address/Legal Description: 600 Vail Valley Drive Unit A1 & A P-34/Tract B,
Vail Village Filing 7
Applicant: Paden Holdings LLC, represented by Beth Levine Architect I nc.
3.9.D R B22-0127 - D FV H L LC
Final review of an exterior alteration (hot tub)
Address/Legal Description: 4017 Lupine Drive Unit 7A/Lot 7, Bighorn
Subdivision
Applicant: D F V H LLC, represented by Alicia Davis Architect P C
3.10.D R B21-0271.001 - Gruson Residence
Final review of a change to approved plans (hot tub)
Address/Legal Description: 814 Potato Patch Drive/Lot 3, Block 1, Vail
Potato Patch Filing 1
Applicant: Andreas & Negrete Gruson, represented by Pierce Austin
Architects
Planner: J onathan Spence
3.11.D R B22-0087 - Ogier Boutique
Final review of an exterior alteration (doorway/windows/awning)
Address/Legal Description: 141 East Meadow Drive/Lot P & Tract C, Block
5D, Vail Village Filing 1
Applicant: Solaris Commercial Owner L L C, represented by Sinclair
Architecture Design
Planner: J onathan Spence
3.12.D R B22-0129 - Stone Residence
Final review of an exterior alteration (A C)
Address/Legal Description: 1880 West Gore Creek Drive Unit W /Lot 48, Vail
Village W est Filing 1
Applicant: Michele W. & Robert A. Stone, represented by Vail Management
Company
Planner: J onathan Spence
3.13.D R B22-0145 - Pitkin Creek Townhomes
Final review of an exterior alteration, (reroof)
Address/Legal Description:
4021 Bighorn Road/ Pitkin Creek Park Phase I I
4041 Bighorn Road/ Pitkin Creek Park Phase I I
Applicant: Pitkin Creek Townhomes, represented by Horizon Roofing
May 17, 2022 - Page 81 of 119
Planner: J onathan Spence
The applic ations and information about the proposals are available for public inspection during
regular office hours at the Town of Vail Community Development Department, 75 South
Frontage Road. The public is invited to attend the project orientation and the site visits that
precede the public hearing in the Town of Vail Town C ounc il Chambers. Times and order of
items are approximate, subject to c hange, and cannot be relied upon to determine at what time
the Design Review Board will c onsider an item. Please call 970-479-2138 for additional
information. Sign language interpretation available upon request with 24-hour notification, dial
711.
May 17, 2022 - Page 82 of 119
P L ANNI NG AND E NV I RO NM E NTAL
C O M M IS S IO N
M ay 9, 2022, 1:00 P M
Town Council Chambers and Virtual on Zoom
75 S . Frontage Road - Vail, Colorado, 81657
1.Call to Order
1.1.Register in advance for this webinar
https://us02web.zoom.us/webinar/register/W N_tX L0eRs9QKieoSkwg888J w
After registering, you will receive a confirmation email containing
information about joining the webinar.
1.2.Attendance
Present: Reid Phillips, Bill J ensen, Bobby Lipnick, J ohn Rediker, Karen
Perez and Henry Pratt
Absent: Brian Gillette
2.Main Agenda
2.1.A request for the review of a variance from Section 12-6D-6 Setbacks, Vail
Town Code, in accordance with the provisions of Section 12-17-1,
Variances, Vail Town Code, to allow encroachment into a setback for an
addition, located at 2665 Larkspur Lane/Lot 7, Block 2, Vail I ntermountain
Development Subdivision, and setting forth details in regard thereto.
(P E C22-0012)
Applicant:Deborah W allace Zimmermann, represented by ND G
Architecture
Planner:J amie Leaman-Miller
Planner Leaman-Miller introduced the project and walked the commission
through the proposed setback encroachment and the recommended motion.
Bill Nutkins, representing the applicant, provided a presentation and spoke to
the orientation of the home and existing neighborhood pattern. Bill also
spoke to annexation and regulations possibly in place at that time. Spoke to
the applicants desires in relation to the home. Bill concluded with his
analysis of the required criteria and the neighborhood context.
J enson inquired about the utility easement encroachment.
Leaman-Miller responded that this would be handled at D RB.
Perez asked for confirmation from the applicant that the are no site
constraints other than the existing home.
Nutkins provided clarification.
Perez explained the code provisions and the relationship to this application.
May 17, 2022 - Page 83 of 119
Nutkins reiterated his earlier points about existing neighborhood conditions.
Phillips spoke to the proposal and how minor accommodations could bring
the home into conformance. Philips spoke to the criteria and the project not
meeting it.
Lipnick asked about the existing nonconforming parking.
Nutkins asked for clarification about the criteria.
Pratt spoke to the application and the criteria. Agreed with Commissioner
Philips about the ease of compliance.
Rediker agreed with others that the criteria is not met and that other
solutions do exist.
Perez agreed with Rediker and others.
Henry Pratt moved to to deny. Karen Perez seconded the motion and it
passed (6-0).
Absent:(1)Gillette
2.2.A final review of an amendment to a conditional use permit, pursuant to
Section 12-9C-3, Conditional Uses, Vail Town Code, and Title 12, Chapter
16, Conditional Use Permits, Vail Town Code, to amend the approved
conditional use permit for the buildout of Level 5 of the helipad building. At
the time of the East W ing approvals, the uncertainty of uses for this space
required a future C UP amendment.
Applicant:Vail Health, represented by Braun Associates I nc.
Planner:J onathan Spence
Planning Manager Spence introduces the request. He talks about the
proposed uses.
Craig Cohn represents the applicant.
Perez asks if the applicant is Vail Clinic I nc?
Cohn clarifies that the is parent organization.
J ensen asks about the relocation from the professional building to the 5th
floor. J ensen asks about the future of the professional building.
Spence says that is currently unknown as the hospital evaluates future
needs. Spence says the movement should increase the experience for users
and employers.
Lipnick asks if it will be vacant.
Cohn says it will move patient uses from this building to the hospital. The age
and condition of the professional building is not conducive for patients to use
some floors. The spaces vacated for medical uses are not planned for
backfill at the moment.
Perez asks what that means for parking?
May 17, 2022 - Page 84 of 119
Cohn talks about parking spaces on site. Patient parking will shift from the
professional building to hospital.
Perez says it’s a sharp narrow turn into the parking structure. I f more users
will be going there, she recommends it’s striped. That is her only concern.
Cohn says they are making repairs on that ramp that will include the striping.
Spence asks about the urgent care use.
Cohn says the urgent care use will shift from the first to fifth floor.
Rediker asks for public comment.
Merv Lapin lives in the neighborhood. He asks if the professional building
will eventually be demolished.
Cohn says that is not in the plans.
Lapin asks if the medical professional building was a concern for the
helicopter flight plan.
Cohn says it was not.
Lapin asks about the land exchange and other agreements in relation to the
next application. W hy was Vail Health not involved in the comments related
to the Evergreen?
Rediker says that comment would be more appropriate with the next
application as it relates to that.
J ensen and Phillips support this request.
Pratt has no comment, Lipnick supports. Rediker thinks the application is
straightforward. I t is a permitted conditional use under Town Code. I t
complies with 12-16, he is in favor of approval.
Henry Pratt moved to to approve with conditions. Bobby Lipnick seconded
the motion and it passed (6-0).
Absent:(1)Gillette
2.3.A request for review of Major Exterior Alteration, pursuant to Section 12-7H-
7, Exterior Alterations or Modifications, Vail Town Code, to allow for
redevelopment of the Evergreen Lodge, located 250 South Frontage
Road West/Lot 2W, Block 1, Vail Lionshead Filing 2, and Lot F-1, Vail
Village Filing No. 2 and setting forth details in regard thereto.
(PE C22-0006)
Applicant:HC T Member, L L C represented by Mauriello Planning Group
Planner:J onathan Spence
Spence introduces the items.
The applicant is represented by Dominic Mauriello, Matt Kreilich, and Ross
Altheimer with Ten x Ten Landscape Architecture who provided a
May 17, 2022 - Page 85 of 119
presentation.
Mauriello gives a summary of the P E C comments from the last meeting and
discusses ongoing community outreach. He discusses the schedule for next
steps.
Kreilich gives a presentation on the proposed green roofs. He talks about
the proposed square footage for green roofs and precedents for green roofs
in similar climates.
Lipnick asks if they learned about potential problems of green roofs at
altitude.
Kreilich says it can be challenging when you slope the green roof sections.
Mauriello talked with W alking Mountains about the maintenance of these
roofs, confirms that sloping roofs can cause challenges. Flat roofs can
reduce the heat island effect.
Phillips asks about examples of sloped roofs. At what point is the slope too
much for a green roof? He doesn’t think the commission is necessarily
disputing the green roofs, but they did have comments about the flat roofs.
Kreilich says they are working through the architecture regarding the roof
transitions.
Lipnick asks if they are proposing native vegetation.
Altheimer says they have been using local resources, and it will be a mix of
native and adaptive species. He talks about the landscape plan for the green
roofs. He talks about types of green roofs systems. He talks about the
advantages of flat roofs.
J ensen asks if the green roof is the justification for a flat roof? Or is another
floor the reason for the flat roofs.
Kreilich says they will continue to address this, regarding the previous
comments about flat and sloped roofs.
Lipnick asks how a pervious roof helps snow management.
Altheimer says it helps collect and filter the snow and moisture. Kreilich talks
about how flat roofs have proved better for snow management in his previous
experience.
Lipnick asks if the weight is an issue?
Kreilich says the structural engineers design for that.
Mauriello says he has seen around Vail that flat roofs have done better than
sloped roofs with snow management. He says the applicants are still
working to address the concerns around guidelines and sloped roofs as well
as maintain the proposed green roof.
Pratt asks if the intent is to keep the green roofs green. How much water
would this take? I t is a balancing act of sustainability versus water use
especially in a drier climate.
May 17, 2022 - Page 86 of 119
Ross says utilizing plants from the region can help address this, especially
during establishment which is a critical time. Being in the valley, it may also
need less water than places like the front range.
Rediker echoes Pratt’s concerns. He wants to know about re-using,
recycling water on the site to help cut down on water usage. He also wants
to know how many estimated gallons per year this would take.
Mauriello talks about live beds. He talks about the permitted uses in the
district. He talks about the proposed number of units, there is a significant
increase in available live beds. He talks about the live bed policy in the Town.
He addresses the Lionshead Redevelopment Master Plan (LRMP). He
summarizes the presentation and says they will address other commissioner
comments from the first meeting in detail at the next meeting.
Lipnick emphasizes the importance of a restaurant on site.
Mauriello says they have thought about that, considered options like a ghost
kitchen for room service or a café or market in the lobby. They are trying to
balance the various considerations.
J ensen says it’s clear they are complying with the intent of live rooms. I t’s
one thing to comply, it’s another to manage the operations. He doesn’t think
the restaurant piece is as critical, but perhaps a market would be
appropriate. There must be some level of service from a food amenity
standpoint.
Mauriello says there would be housekeeping on site as well as a front desk.
Rediker references revised LRMP, 5.19.3. Opportunities for increasing the
128 units already on site should be evaluated during the development review
process. He’s concerned if all owners don’t have to participate in the
potential management program it will be more difficult to have all the beds
operating. The size of the building is increasing significantly without an
increase in accommodation units (A Us).
Mauriello says there will be smaller, hotel type units for people to occupy.
The experience has been that similar type units have been rented. He
doesn’t know how the short-term rentals will be managed yet as they are
working through it. He says they have significantly increased the number of
keys related to the project.
Rediker clarifies there are 135 condominiums and 128 A Us as proposed.
Mauriello says there may be some flexibility with the A U number.
Pratt asks if the Lion has lock-offs? He asks if they could provide
occupancy rates from there or other examples.
Mauriello says they can ask around and try and gather some examples.
J ensen wants to know what percentage of rentals are single lock-offs.
Pratt says Antlers is very successful, but the product occupies a different
niche than what is proposed.
Rediker references L RMP 5.19. He wants to make sure the proposal is
May 17, 2022 - Page 87 of 119
living up to the language here. As a potential higher end product, he is
concerned homeowners will not be interested in putting their units into a
rental pool. He would like to see a cross-section comparing buildings in the
area so the P E C and public could understand the proposed building height
and massing. Going back to 2015, he understands that things change but
wants to make sure the proposal reflects the comments from that time. There
will be concerns from people about the massing along the frontage road.
Pratt says the master plan from 2015 did show a gap between the buildings.
There was some light and air present before and would like to see more of
that.
Commissioner Pratt leaves the meeting.
Mauriello says the graphics at the time were conceptual. He talks about the
proposed stepping for the building. He says they gave a live bed
presentation to the council at the time. The applicants also heard the P E C
regarding the stream setbacks.
Rediker asks for public comment.
Ron Robins speaks on behalf of Vail I nternational. He addresses some
points from the presentation. The explanation of the green roofs doesn’t
address the L RMP requirements for roof forms. He thinks this is an attempt
to add another floor and increase the density to the maximum allowable. The
green roof will not be green most of the year. He talks about noise reduction
and the heat island effect, as well as the proposed plantings. He is
concerned about the green roof failing down the road and what that will
entail. He says the roof will require substantial irrigation. Regarding the live
beds he says the intent is not the application. He wants to know more details
about the proposed occupancy as it relates to the different unit types. There
is a distinction between available and used units. He talks about property
management and the example of the Antlers, which has exemplary on-site
management. He doesn’t think owners could be encouraged or required to
use on site services. He thinks a massing model will show the building is
large for the site.
Merv Lapin lives in the neighborhood. He felt that Vail architecture would be
applied to Lionshead, he now thinks the opposite is happening. He thinks the
modern architecture is out of place here. He asks how you guarantee live
beds? He says the P E C has enormous power in regard to variances and
encourages them to negotiate for what they want. He says Middle Creek is
an important issue in this. He is concerned there is only 20 feet between
buildings, as well as a building in the helicopter flightpath.
Rediker asks for commissioner comment.
Perez encourages the applicant to look at the language with respect to
compliance. She references the fiscal goals in the master plan. She agrees
that lock-offs don’t necessarily translate to occupied beds. She is concerned
about the flat roofs and the size and mass of the project. She is concerned
about the potential lack of amenities given the relative isolation of the site.
Lipnick encourages the applicant to address fractional units and timeshare
units if they will be part of it. How do you guarantee live beds? He would like
to see numbers from other examples. He agrees with Perez regarding the
amenities on site.
May 17, 2022 - Page 88 of 119
Phillips appreciates the additional proposed green space. He wants to
explore the possibility of sloping roofs and breaking up the massing.
Regarding the beds, he has trouble cornering a developer for a product that
would not work in the market. I n his experience, flat roofs are a challenge in
Vail.
J ensen addresses the live beds. He thinks a fully equipped unit may do
better. He shares the concerns about how lock-offs will be used. He shares
the concerns about the flat roofs, as well as the mass and scale of the
building in relation to the site.
Karen Perez moved to to continue to J une 27, 2022. Reid Phillips seconded
the motion and it passed (6-0).
Absent:(1)Gillette
2.4.A request for review of a Conditional Use Permit, pursuant to Section 12-
7H-2 Permitted and Conditional Uses; Basement or Garden Level, and
Section 12-7H-3; Permitted and Conditional Uses; First Floor or Street
Level, Vail Town Code, in accordance with Title 12, Chapter 16, Conditional
Use Permits, Vail Town Code, to allow for dwelling units and attached
accommodation units on the basement, garden level or first floor of the
redevelopment of the Evergreen Lodge, located 250 South Frontage Road
West/Lot 2W, Block 1, Vail Lionshead Filing 2, and Lot F-1, Vail Village
Filing No. 2 and setting forth details in regard thereto. (P E C22-0007)
Please see the combined staff memorandum, with attachments, included
with P E C22-0006.
Applicant:HC T Member, L L C represented by Mauriello Planning Group
Planner:J onathan Spence
Karen Perez moved to to continue to J une 27, 2022. Reid Phillips seconded
the motion and it passed (6-0).
Absent:(1)Gillette
2.5.A request for the review a variance from Section 12-7H-10, Setbacks and
Section 12-7H-14 Site Coverage, Vail Town Code, pursuant to Title 12
Chapter 17, Variances, Vail Town Code, related to below grade
improvements for the redevelopment of the Evergreen Lodge, located 250
South Frontage Road W est/Lot 2W , Block 1, Vail Lionshead Filing 2, and
Lot F-1, Vail Village Filing No. 2 and setting forth details in regard thereto.
(P E C22-0008)
Please see the combined staff memorandum, with attachments, included
with P E C22-0006.
Applicant:HC T Member, L L C represented by Mauriello Planning Group
Planner:J onathan Spence
Karen Perez moved to to continue to J une 27, 2022. Reid Phillips seconded
the motion and it passed (6-0).
Absent:(1)Gillette
May 17, 2022 - Page 89 of 119
2.6.A request for a final recommendation to the Vail Town Council on a major
amendment to Special Development District No. 36, Four Seasons,
pursuant to Section 12-9A-10, Amendment Procedures, Vail Town Code, to
allow for reconfiguration of existing accommodation units, fractional fee units
and dwelling units, and to amend the Employee Housing Plan to locate a
portion of the existing onsite employee housing offsite, located at 1 Vail
Road/Lots A-C, Vail Village Filing 2, and setting forth details in regard
thereto. (P E C21-0059)
Applicant:Four Seasons Resort, represented by Andrew Sellnau
Planner:J onathan Spence
Spence introduces the application and the history of the application. The
proposed offsite unit locations were previously indeterminate, they are now
within the limits of Vail as well as in Eagle Vail.
J ensen asks if some of the rooms would be converted to A Us?
Spence confirms.
Andrew Sellnau represents the applicant and gives a presentation. He talks
about the history of the property. He talks about existing employment and
employee housing. He says the utilization of the dorm rooms has been well
below capacity. They have worked best for employees on a short-term basis.
Sellnau talks about the revised proposal, which would maintain 12 onsite
dorm rooms as well as replacing the other 16 onsite deed-restricted dorms
rooms with offsite deed restrictions in the Town of Vail and on EagleVail
building. He talks about the additional proposed amendments to S D D No.
36.
Rediker asks if the rental program is mandatory for condominium owners.
Sellnau says is it not mandatory, but from a practical standpoint, rentals
have not happened on AirBnB or V RB O. There are 28 condos in the
building, 21 or 22 participate in the rental program.
Lipnick asks about the unfunctional hotel rooms which would be converted to
condominium rooms.
Sellnau says they are contiguous, and unusual configurations have
contributed to their difficulties. I f they were converted to condominium units
it would address some of these configuration issues.
Lipnick clarifies that it is an access issue versus views.
Sellnau confirms.
J ensen asks about the 16 deed-restricted dorm rooms and how those would
be converted to hotel rooms.
Sellnau details the square footage numbers of the conversion.
J ensen asks about where the replacement dorms rooms/beds would be
located.
Sellnau talks about the calculations involved per town code. He addresses
the EagleVail location in the VailDaily building. He summarizes that this is
May 17, 2022 - Page 90 of 119
geared towards providing desirable housing for employees versus checking
the box. He says the proposed solution addresses the previous concerns
from Town Staff and officials.
J ensen asks how long it will take to find the additional bedrooms in Vail.
Sellnau says it may take some time as there are challenges in town. They
are trying to come up with a program they can do as they go along. The new
hotel rooms will not be instituted until off-site E HUs can be located.
Perez addresses the last P E C meeting for this item. She feels the applicant
is not addressing the issue that the dorm rooms are underutilized because
they are not appealing or livable. Have you looked into reconfiguring the
places you do have to be a leader for affordable housing in town? W hen this
project was approved, it was clear that these units had to be in town. She is
concerned the Vail Daily building is in a non-residential area. She asks
about master leasing some of these units.
Sellnau says they would be open to some master leases to address it. I n
addition to the deed-restricted units, they are giving the applicants first right
to rent the units. The Town of Vail would have next right to fill that vacancy.
Perez asks how many units are currently available?
Sellnau says none are currently available, as they become available, they
would work towards filling them. I n regard to reconfiguring the existing units
on site, there are common HOA areas which come into play. Reconfiguring
those sites may also result in a reduction of units which they didn’t feel was
advisable.
Perez asks if they have located any of the Vail sites.
Sellnau says not yet.
Phillips understands they have inherited this issue. She understands the
dorm rooms were $600 per bed, she thinks that was an aggressive price that
led to their underutilization. Phillips asks about the original approval and
references the requirements for offsite housing.
Spence talks about the program for removing deed-restrictions, which is not
applicable to this project as it is separate from inclusionary zoning or
commercial linkage.
Phillips says the point is how difficult it is to maintain employee housing in
Vail. He is concerned about the P E C allowing the obligation outside of the
town. He appreciates that the proposal is now closer to Vail but is concerned
that half of the obligation is still unlocated. He says this is an obligation that
relates to the original approval.
Spence clarifies that the entire package is under review and staff has
undertaken a significant review;
Phillips appreciates the effort and bringing the out-of-town options closer. He
would like to see employee parking on site.
Sellnau says the scenario exists today, regarding the parking concerns.
They are taking empty beds and moving them to where they will be used and
May 17, 2022 - Page 91 of 119
occupied. He talks about trying to further the Town’s goals of deed-
restrictions.
Phillips says one of their competitors built an employee housing facility. I t’s
important to keep employee housing as close as possible.
Spence says the proposal is not above and beyond the requirement of the
code. But it is above and beyond the current situation.
Phillips agrees but says it is troublesome to remove it from the Vail core. He
is concerned about transportation and parking.
J ensen mentions converting the dorm rooms to some rooms that year -round
employees could live in. He thinks the current rate works for some
employees.
Rediker asks for public comment.
Spence says a letter of support was received this morning.
Perez says the proposal is better than the previous but doesn’t think it goes
far enough. She doesn’t think the applicants have exhausted all possible
avenues in terms of reconfigurations. The proposal needs to go further.
Lipnick supports this agenda item.
Phillips appreciates the work that has been done. He feels he may be able to
support in the future with additional conditions and work.
J ensen commends the applicant for looking for solutions. He must respect
the original approval, it is critical to maintain the affordable housing base in
Vail, at this point he will not support.
Rediker says there is a conflict between highest and best use regarding
making money for the applicant and the required employee housing. There
is an employee housing crisis in town, and this would be a step backwards.
I t doesn’t comply with town plans or housing policies. The Vail Daily building
is not stable housing as proposed; it is in a commercial zone next to the
interstate. He is not convinced that deed-restrictions are the best way to
guarantee employee housing as it does not address the affordability
problem. I f the dorm-style housing doesn’t work, then convert it to on-site
employee housing that is more desirable. The point is to have employees
living and working in town full time, which the proposed application does not
meet.
Karen Perez moved to to deny. Bill J ensen seconded the motion and it
passed (5-1).
Ayes:(5)Rediker, J ensen, Perez, Phillips, Pratt
Nays:(1)Lipnick
Absent:(1)Gillette
3.Approval of Minutes
3.1.April 11th, 2022 P E C Results
May 17, 2022 - Page 92 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: F uture Council Meeting Topics
AT TAC H ME N TS:
Description
Future Topics
May 17, 2022 - Page 93 of 119
Printed on May 12, 2022
To: Mayor and Town Council
From: Town Clerk’s Office
Date: May 17, 2022
Subject: Proposed agenda topics for future meeting agendas
Vail Town Council Meetings
Topics & Times subject to change
"Time of Day"
7-Jun-22
Review HB 1117 Local Marketing Districts New Legislation afternoon
Community survey results afternoon or evening?
Ord. Short term rental legislation evening
Ord. No. 7 Wildland Interface Code Amendments 2R & PH evening
21-Jun-22
Housing Updates afternoon
Presentation 2021 Financial Statements (audit) ? evening
2-Aug-22
Review Applications for TM; select candidates Exec Session
August 11 & 12
Interviews for Town Manager (detail scheduled pending) All day
16-Aug-22
Council's Budget Retreat AM ?
Possible Future Topics
West Vail Rezoning TBD
Manage Peak Periods Agreement / Arrangement w/ VRI TBD
PW Shops Expansion Tour TBD
CSE Funding Structure Model Proposal TBD
Recycle Program : plastic bags mandates TBD
VRD / TC Joint Meeting (after May election) TBD
DRB / TC Joint meeting TBD
City Market Update (improvements and maintenance) TBD
May 17, 2022 - Page 94 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: L ift Tax Update
AT TAC H ME N TS:
Description
lift tax memo
May 17, 2022 - Page 95 of 119
__________________________________________________________________________
Memorandum
TO: Town Council
FROM: Finance Department
DATE: May 17, 2022
SUBJECT: Lift Tax Information Update
The lift tax was first imposed by ordinance in 1966 as an occupation and business tax on
places of business operating a ski lift or ski tow. This was at the same time a similar 2%
occupation and business tax was imposed on lodges, restaurants, liquor stores and retailers.
In May of 1992, the name of the tax was changed to Ski Area Lift Ticket Admissions Tax and
the rate increased to 4%. VA supported the increase in the tax to 4% based on their
understanding the tax would support the transportation services for Vail customers. The
ordinance enacting the tax, however, does not restrict the use of funds collected from the tax
or reference transportation in any way.
Annual revenue from the lift tax collected in 2021 was $5.5 million and has experienced
annual growth of 7.5% on average prior to the pandemic. Year to date tax collections (Nov –
March) is $5.5 million, up 16% from the prior season. This is close to the 19% increase in
revenues reported across all Vail Resorts properties. Lift tax is consistently among the
town’s top five revenue sources, with sales tax, property tax, real estate transfer tax, and
parking ranking higher.
Lift tax collections may be used for any purpose, and currently allocated to the General Fund.
The General Fund is responsible for covering operating expenses for a majority of town
services, including transportation. For 2022, the Transit department has budgeted
expenditures of $5.8 million and 53.9 FTEs. A portion of operating expenditures have been
paid for by federal grants in recent years ($1.7 million in both 2021 and 2022).
The purchase of new buses or infrastructure is paid out of the Capital Projects Fund. Over
the past five years including 2022, the town has spent $21.5 million in capital for
transportation of which $4.3 million has been reimbursed by state and federal grants. The
capital expenditures include 8 new electric buses, 21 replacement diesel buses and electrical
infrastructure at both Lionshead and Vail Village parking structures and a new transportation
management system.
Calculation
Over the years, the town has received letters from Vail Resorts outlining the general
methodology of lift tax calculations as lift products have evolved (EPIC pass, etc.), with the
May 17, 2022 - Page 96 of 119
- 2 -
last one dated 2011. Staff recently met with VR’s Revenue Manager and Tax Manager for a
more detailed explanation. The below information is a summary of information gathered
during that meeting however this is not meant to be an all-inclusive explanation:
Pass sales are available to purchase prior to the start of the ski season, which provides an
accurate projection of pass sales revenue before the start of each ski season. Based on
historical and forecasted visitation data, Vail Resorts determines an “Effective Pass Price”
(EPP) for each type of pass such as Epic Local, Epic, Child, Teen, and prepaid Epic Day
pass. For example, if Vail Mtn historically received 20% of the total visitation from an Epic
Pass for the month of December, the EPP would reflect that. At the end of each month the
actual visitation is trued up with the visitation, and the remainder of the year still estimated.
Each mountain resort has the same EPP even though a daily lift ticket if purchased at the
window may be valued differently from mountain to mountain. At the end of the ski season
there is a final true-up: Total pass revenues are divided by total pass visitation for each
mountain.
Staff is continuing to work with Vail Resorts for additional clarification on these calculations.
May 17, 2022 - Page 97 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: New Trail Etiquette S igns along the Gore Valley Trail I nformation
AT TAC H ME N TS:
Description
Memorandum
May 17, 2022 - Page 98 of 119
To: Vail Town Council
From: Department of Public Works
Date: May 17, 2022
Subject: Recreation Trail Etiquette Signs
I. PURPOSE
The purpose of this memorandum is to provide information to the Council regarding
efforts to improve safety on Vail’s recreation trails through the addition of trail etiquette
signs on some sections of the Gore Valley Trail.
II. BACKGROUND
Vail’s paved recreations trails are incredibly busy during the summer. Staff often hear
complaints about “close calls” between pedestrians, bikers, and the various new forms of
transportation such as scooters. In an effort to improve safety, staff has developed
several etiquette signs to be installed along the busier sections of the Gore Valley Trail,
Vail’s main multi-use paved trail.
The cost for the initial installation is about $12,500 and will include approximately 35
signposts along the 12-mile trail. The request for etiquette signs has come up numerous
times over the last few years as summer visitation and trail use has increased. This
program is an extension of the Vail Village Dismount Zones and other efforts to improve
pedestrian and bicycle safety in recent years.
III. ACTION REQUESTED BY COUNCIL
No action is requested at this time.
May 17, 2022 - Page 99 of 119
TRAIL ETIQUETTE SIGNS
TOWN OF VAIL
SUMMER 2022 May 17, 2022 - Page 100 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: A pproved A I P P A pril 4, 2022 Minutes
AT TAC H ME N TS:
Description
AIP P April 4, 2022 Minutes
May 17, 2022 - Page 101 of 119
Public Notice - Art in Public Places Board Meeting Minutes
Monday, April 4, 2022
AIPP Board members present: Susanne Graf, Tracy Gordon, Kathy Langenwalter, Courtney St.
John, Lindsea Stowe
Others present: Molly Eppard, AIPP Coordinator
1. Approval of March 7, 2022 meeting minutes.
2. Swearing in of AIPP Board members – Tammy Nagel, Town of Vail Clerk
3. No citizen input.
4. AIPP Board Training – Matt Mire, Town of Vail Attorney
• Standard training for purposes of the Board being appointed officials.
5. AIPP Strategic Plan RFQ Motion to Award Contract
• The Board votes unanimously to award the contract in the amount of $25,000 to ThereSquared
LLC and Stilwell Cultural Consulting LLC to update the AIPP Strategic Plan, Policies and
Guidelines
6. Vicki and Kent Logan sculpture donation & site update.
• Molly is meeting April 5 at Logan’s w ShipArt to look at work and asses the removal, transport,
bases, and installation, followed up with a logistics call on April 7.
• We plan to install the sculptures by Middlebrook (birdhouses) and Singletarry (large totem) by
the end of May.
• The Board reviews the preliminary landscaping design submitted by the TOV landscape
architect. Kathy confirms that the site of art placement is in the Board purview. She reads per
the policies and guidelines:
o Section X. Art in Public Places Project Selection Criteria
▪ A. Site Selection Criteria
• 1. Prior to selecting a site for an artwork, The AIPP Board shall take into
consideration:
• g. Site design, including landscaping, drainage, grading lighting and
seating consideration.
• The Board would like to discuss the landscaping with the TOV landscape Architect, Todd
Oppenheimer at the May 2 meeting to confirm planting materials.
• The Board decides to meet at the sculpture locations to review placement and suggested
planting materials.
• They comment how this area of the transportation center is the first and last impression for
many visiting Vail.
May 17, 2022 - Page 102 of 119
May 17, 2022 - Page 103 of 119
7. Skatepark & Parking Structure Summer Murals
• Molly shares images from over 22 Colorado artists who have created murals at the soon to
open Acoma House in Denver.
• Molly discusses many potential locations and sites for future murals around the VV parking
structure.
• The Board motions to invite artist Kaitlin Ziesmer (www.kaitlinziesmer.com) to create two
murals in the skatepark adjacent to the mini-pool and half-pipe. The Board budgets $5,000 at
this time but may want to look at an additional more visible location to include in the scope of
work.
8. Coordinator Updates.
• SummerVail has decided to return funding to CSE for this summer given a lack of available
staffing.
• Molly distributes brochures from Art of the State in Arvada.
• Molly has a call scheduled with parade/puppet/lantern artist Chantelle Rytter to discuss
possible involvement with Vail’s lantern festivities. @chantellerytter
• The Evergreen redevelopment has $200,000 allocated to public art.
• Molly had a discussion with the Director of Fountainhead Arts about their artist residency in
Miami and best practices for studio programs. @fountainheadarts
• Molly had a virtual meeting with LMNL Studio out of San Francisco about broadening virtual
presence.
• Last art walk April 6
• Next meeting: May 2
9. Board meets on site at the Vail Village Transportation Center to discuss landscaping and
placement of the sculptures being donated by the Logan collection.
• The Board thinks the central planter where the Middlebrook (birdhouse sculpture) is being
placed is especially tired, overgrown, and this is a great opportunity to clean up the area.
• They do not want the plantings to compete with the art, but rather compliment it. They note
many of the areas where the bed is overgrown, and branches of the existing trees are growing
into the lampposts and into the stair area.
May 17, 2022 - Page 104 of 119
• They think the large boulder in the front should be relocated and determine the balance of the
artwork within the site.
• They would like to hear from Hannah Sorrenson (lead of Vail flower crew) as to what she might
suggest for plant materials given her knowledge of blooming cycles.
10. Meeting adjourned.
May 17, 2022 - Page 105 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: C S E Meeting Minutes from A pril 13, 2022 and May 4, 2022
AT TAC H ME N TS:
Description
Approved Meeting Minutes from 4/13/22 C S E Meeting
Draft Meeting Minutes from 5/4/22 C S E Meeting
May 17, 2022 - Page 106 of 119
COMMISSION ON SPECIAL EVENTS MEETING
Hybrid Meeting
https://us02web.zoom.us/webinar/register/WN_MmqB4tnTQpekr7fUWJGk_A
Wednesday, April 13, 2022 @ 8:00 a.m – 9:30 a.m.
AGENDA:
Meeting materials can be accessed at the following link.
https://vailgovrecords.com/WebLink/Browse.aspx?id=736148&dbid=0&repo=TownofVailLaserfic
he
Roll Call CSE: Kim Newbury Rediker, Alison Wadey, Nick Conover, Douglas Smith, Marco
Valenti via zoom
Staff: Mia Vlaar, Jeremy Gross, Abby Oliveira
Attendees: Jen Mason, Peggy Wolfe, Mark Masters, Laurie Asmussen, Bruce Erley
1. 8:00 a.m.: Event Recap (15 Minutes)
a. Through the Lens -Jen Mason
• First event canceled due to covid spike in early January. First actual
event coincided with 6 similar events on the same day and time.
• Pivoted second event and did a pop up shop.
• 40-50 people online for each event.
• Motion to release final funding
1. Smith/ Valenti 2nd/ Unanimous
2. 8:15 a.m.: RFP Discussions (15 Minutes)
a. Vail America Days – Laurie Asmussen
• Budget for Event: $70,000 for production of parade and day activities
1. Drone Show was approved by council to replace fireworks from a
different budget
2. Eagle Valley Events/Laurie Asmussen produced the parade for
many years prior to highline in the early 2000’s. Will bring back the
traditional parade model.
• Motion to Approve the proposal from Eagle Valley Events for the
production of Vail America Days.
1. Smith/ Valenti 2nd/ Unanimous
3. 8:30 a.m.: 60-day event preview (10 minutes)
a. GoPro Mountain Games - Peggy Wolfe
• 20 years anniversary – Have unique surprises associated with this
• Competition begins on Tuesday this year, Tues/Wed outside of Vail
• New event focus on athlete wellness – mindful recovery, physical
therapists etc.
• Refocus (post-Covid) on “protecting our playgrounds”
• Hang out at Golden Peak—goal of this re-concept is to drive some guests
away from the crowds
• Slacklining available in demonstration format only, but looking for a new
home for 2023
May 17, 2022 - Page 107 of 119
• Music announced: 3 headliner nights at GRFA, free music at all the
village sites
• Motion to release initial funding
1. Rediker/Conover 2nd/ Unanimous
b. Vail Comedy Festival – Mark Masters
• Have had a lot of interest in comedians to apply for this festival
• RocketFizz is sponsoring kids comedy and magician at Sunbird Park
• Memorial Day weekend might be a challenge with local participation
• Venues—Has been a challenge but they are coming together slowly.
• Sponsorship has been a challenge as budgets have been firmed up in
December
• Valenti- Mark has really reached out to include frontline staff for his shows
1. Motion to release initial funding
a. Conover /Rediker / Unanimous
4. 8:40 a.m.: Sponsorship Consultation (20 Minutes) – Bruce Erley
a. Creative Strategies Group – Bruce Erley
• Have received a scope of work for the next 8 months
1. Use industry methods/metrics and put fresh eyes on evaluation,
score of events funded/in-kind requests
2. Goal to receive benefits as if a sponsor rather than a grantor
3. New Idea: touch on support/services CSE provides to events to
utilize Sponsorship within their events to potentially help them
grow this/rely less on TOV funds
• Rediker: Will be helpful: What is the process?
1. Jeremy/Bruce working together, CSE review application/process
then show council recommendation.
• Smith: How to create a better value process for the Town of Vail and
engage more sponsors like GMC.
• Motion to approve the agreement with Creative Strategies Group for the
sponsorship consultation.
1. Conover /Valenti/ Unanimous
5. 9:00 a.m.: Event Update (5 Minutes)
a. Gourmet on Gore cancelled by the event producer. Too many challenges with
Labor Day weekend event. Will revisit other options in the future.
6. 9:10 a.m.: Meeting Reports (10 Minutes)
a. Approval of the March 2 meeting minutes
• Motion to Approve Minutes
1. Rediker /Conover 2nd /Unanimous
b. Approval of the March 9 meeting minutes
• Motion to Approve Minutes
1. Rediker /Smith 2nd/ Unanimous
7. 9:20 a.m.: New Business (5 minutes)
8. Adjournment @ 9:25 a.m.
May 17, 2022 - Page 108 of 119
COMMISSION ON SPECIAL EVENTS MEETING
Hybrid Meeting
https://us02web.zoom.us/webinar/register/WN_MmqB4tnTQpekr7fUWJGk_A
Wednesday, May 5, 2022 @ 8:30 a.m – 10:30 a.m.
Minutes:
Meeting materials can be accessed at the following link.
https://vailgovrecords.com/WebLink/Browse.aspx?id=736148&dbid=0&repo=TownofVailLaserfic
he
Roll Call CSE: Kim Newbury Rediker, Alison Wadey, Nick Conover, Douglas Smith (remote),
Marco Valenti,
Staff: Mia Vlaar, Jeremy Gross, Abby Oliveira
Attendees: Rhonda Helton – Bravo Vail, Peggy Wolfe – VVF, Sarah Franke – VVF, ZOOM:
Jim Soran, Diane Moody, Jeff Wiles, Mark Foster, Angela Muller, Amanda Blevins, Laurie
Asmussen, Hélène Matisse
1. 8:30 a.m.: Event Recap (45 Minutes) Peggy Wolfe, Sarah Franke
a. Winter Mountain Games
• Big highlight was the return of the event and how to transform it
• Learning opportunities from Skimo Nat’l Championship, but had great first
time to Vail athlete participation
• 10,000 estimated event attendance
1. Used Intercept Insight’s Company for this survey data and internet
use as well
• Demographic similar to Summer Mountain games demographics
• DiscoverVail included in all marketing promotions, in addition had a ice
sculpture by the cover bridge with logo
• Gear Sponsors:
1. For first year, did well, but had more trade partnership as it was
harder for those gear vendors to travel due to expense etc.
2. How did sponsorship with VR Strategic Alliance vendors: They’re
more looking toward exclusivity, which doesn’t fit with these event
models, but they’re always open to working with them
• Do look to move off the President’s Day weekend, and the first week of
February won’t work with National Brotherhood in town. Still determining
when that right need time period would be. Meeting with all VVF staff to
further discuss.
• Operational Learnings: Quite a few for the competition side of things,
SkiMO, how to make the base area more of a festival atmosphere, winter
guests act very different in how they access the TOV space, was helpful
and learning.
• Climbing for 2023- It does not look like it will be coming due to timing and
expense, but do like the event and look further for the future
• Concert Attendance – It seemed low but was that the goal? The hope
was a bigger crowd, but the low temperature had an impact. What was
local outreach/marketing: was that a focus? There was a large push on
the Vail Daily, should have down a different creative change to highlight
the concert. Did Summit Daily, posters, radio etc.
May 17, 2022 - Page 109 of 119
• Motion to release final funding
1. Rediker/Conover 2nd/ Unanimous
b. Winter Ambient – Diane Moody
• It was still a surprise and delight for guests in TOV, which guests seemed
to really love
• More interaction with entertainers from last year as the COVID restrictions
were less than last year
• Did operate at a loss for this event, but her focus was supporting the
performers, did receive a grant (Shuttered Venues) for the performers,
but invested this back into the town/performers.
• CSE: thank you for expressing the goal of enhancing guest experience
overall without differentiating their experience between Mountain and
Town.
• Motion to release final funding
1. Rediker/Conover 2nd/ Unanimous
c. 10th Mountain Parades- Jeff Wiles
• Did have to shift in the beginning the events back due to snow, but had
great attendance
• Had the event dialed in well from past years experiences
• Snowsports Museum- helped and high attendance there after these
parades
• Low impact on town, except for a small impact to the busses,
• Would like to move to 3 parades for specific weekends, work on more
national coverage and grow this profile
• Would like to engage the local schools more with these parades
• Involve the non-profits more as well (10th Mtn Foundation, etc.)
• Had extra pins, potentially using the extra for events this summer
• CSE: How to connect and engage for 60th Anniversary plans/collaboration
• Motion to release final funding
1. Rediker/Valenti 2nd/ Unanimous
2. 9:15 a.m.: 60-day event preview (40 minutes)
a. Vail Lacrosse Tournament – Mark Foster
• Sold out attendance, expanded some based-on demand
• Special event on Monday night with professional athletes at Ford Field
• Motion to release initial funding
1. Rediker/ Valenti 2nd/ Unanimous
b. Vail Lacrosse Shootout – Jim Soran
• Demographic/Attendance on par
• 50th Anniversary
• Motion to release initial funding
1. Rediker/ Conover 2nd/ Unanimous
c. Vail Jazz – Amanda Blevins
• 28th Year for the festival
• June 30th is Kickoff Party
• Added back educational series at Solaris Plaza
• Offered Swing dancing class (new)
• Motion to release initial funding
May 17, 2022 - Page 110 of 119
1. Rediker/ Conover 2nd/ Unanimous
d. Vail Arts Festival – Laurie Asmussen
• 55/65 Artists currently
1. Reduction is based on travel cost impact, and they are more
conservative on numbers of artists
• Walking the site next week, have slight challenges with construction in
Lionshead taking place
• Motion to release initial funding
1. Valenti/ Conover 2nd/ Unanimous
e. Vail Craft Beer Festival – Kristin
• Doing in Lower Bench Park
• Capping each session at 500 ppl
• Sponsorships having been coming through compared to 2021
• Motion to release initial funding
1. Valenti/ Rediker 2nd/ Unanimous
f. King of the Mountains
• Tom unable to be present, looks to be no changes on the event
• Motion to release initial funding
1. Rediker/ Valenti 2nd/ Unanimous
g. Bravo – Rhonda Helton
• 35th Festival
• Have confirmed St Paul chamber, added Film night back (Bugs Bunny),
confirmed composers, added nature walks
• Motion to release initial funding
1. Rediker/ Valenti 2nd/ Unanimous
h. Kids Adventure Games – Hélène Matisse
• Will be back on the Vail Mtn, and are working around construction on VR
mtn.
• On Track to sell out, sticking to Friday, Saturday and Sunday
• Motion to release initial funding
1. Rediker/ Valenti 2nd/ Unanimous
i. Vail Farmers Market – Angela Muller
• Will be shifting around all the vendors, farms in front of the parking
structure
• Adding an app to assist in finding the vendors, live on 6/19
• Adding 20 new vendors, some of these are farms (total of 125 Vendors)
• Smith: There has been general coverage on farmers market throughout
the state on cost to the vendors. We have a tiered system based on
vendor type and still on the lower end
• Motion to release initial funding
1. Conover Valenti 2nd/ Unanimous
3. 9:55 a.m.: Event Update/Upcoming Events (5 Minutes)
a. Updated funding changes:
May 17, 2022 - Page 111 of 119
• Gourmet of Gore withdrawn ($30k CSE ) and SummerVail Art Workshop
($25,000 E&E)
b. Have Vail Comedy Festival on Memorial Day Weekend
4. 10:00 a.m.: Meeting Reports (10 Minutes)
a. Approval of the April meeting minutes
• Monition to Approve
1. Rediker/ Conover 2nd / Unanimous
b. Town Council Meeting Report
c. VLMDAC Meeting Report
• Value in VLMDAC/CSE members attending each other’s meeting
d. VEAC Meeting Report
5. 10:10 a.m.: New Business (5 minutes)
6. Adjournment @ 10:15 a.m.
a. Motion to adjourn
• Rediker / Conover 2nd /Unanimous
May 17, 2022 - Page 112 of 119
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: V L MD A C Minutes March 2022
AT TAC H ME N TS:
Description
V L MD AC March 2022 Meeting Minutes
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Vail Local Marketing District Advisory Council
Monthly Meeting
March 17, 2022, 8:30 am
In person Grand View & Virtual Zoom
VLMDAC member attendees:
Esmarie Faessler (Sonnenalp), Erica Cannava (Manor Vail Lodge), Liana Moore (Antlers),
Barry Davis (TOV council), Scott Gubrud (Four Seasons), Kam Bozich (Slifer, Smith &
Frampton), Lauren Barotz (Vail Resorts), Jana Morgan (Mountain Standard/Sweet Basil)
Additional attendees:
Kristin Yantis (MYPR), Ainslie Fortune (Cactus), Jeremy Gross (Town of Vail), Liz Gladitsch
(Town of Vail), Carlie Smith (Town of Vail), Bob Brown (BAAG), Jeremy Coleman (BAAG), Chris
Romer (Vail Valley Partnership), Kim Brussow (Vail Valley Partnership), Kay Schneider (Vail
Valley Partnership), Mark Herron (Lodging Liaison), Meggen Kirkham (SITE Marketing), Brad
Ficek (Cactus), Katie Kukar (Vail Chamber), Jenna Duncan (BAAG), Maggie Meek, Parker
Owens (Bravo! Vail), Shun-Luoi Fong (Cactus), Steven Chester (Vail Resorts), William Schmick
(Walking Mountains), Ronda Helton (Bravo! Vail)
Call to Order
Esmarie called meeting to order 8:38AM
INFORMATION & DISCUSSION UPDATES
• Monthly Financial Report
January lodging tax is great! $743,000 43% up from 2020 28.4% up from 2019 which was
a record year
-Presented slide on Marketing District Annual Revenues/Expenditures
• DestiMetrics Update
We are ahead of the industry for every month of the winter and at industry for summer
Six months ahead is up 50%
Summer we are up 65% over last summer and we have a larger lead time
Biggest takeaway for this group, is midweek is up. Big increase on midweek year over
year
There is plenty of opportunity with growth in Spring, Fall and midweek
BOARD DECISIONS/APPROVALS
• Supplemental Budget Recommendation Request
Use Epsilon to append name and address to existing database (50% match base)
Use Epsilon to append Demographic and psychographic data to database (20-90%
match rate by field)
Additional Analytics and CRM support from BAAG to use new data
-Enables 1:1 marketing and grows the depth of our database
-Grow # of records with demographic info, leading to higher rates in email
Budget Requested- $60,000
This is an enhancement to what we have done in the past
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Existing media efforts run by Cactus and leveraging Adara for measurement of
associated hotel spend
Identify an additional data partner to reach past and likely visitors to Vail
Measurement of campaign success
Pilot this concept with one campaign in order to measure success
Budget requested- $50,000 (this is all media spend)
All emails sent to our own database, comprised of WIFI users and newsletter signups
Purchase two email acquisition lists from Epsilon (June and October) with 100k
contacts each
Contacts are based on look-alike modeling from our existing database
Enables 1:1 marketing with broader reach than our current database allows
Budget Requested- $19,000
Acquisition of new customer records in-village is limited to WIFI signups and event
attendance
Create in-village marketing efforts to drive newsletter signups and website visitation
through targeted collateral
Enables 1:1 marketing by growing the # of records in our database
Drives website visitation and engagement
Budget Requested- $12,500
Current support for content strategy, frequency, implementation, and focus on SEO is
insufficient to drive the organic search results for keywords that we should be owning
and we are significantly underperforming in our competitive set.
Partner: Bring in existing Brown partner, 20North- Kelly Ladyga-
Content: Create keyword strategy, an editorial calendar, 4 long-form blog posts per
month
Newsletters
SEO: constant monitoring and optimization of our keyword strategy
Budget Requested- $149,350
Jeremy encouraged everyone to look at the appendix for more info
Ultimately, we don’t have to approve all of these today- please see the Appendix for the
timeline
Contingency-
With reallocation of funds, contingency budget has decreased to $32,760
Supplemental/Mexico Priority-
Create a Mexico specific survey working with Silvia and Samari
Budget Requested- $16,000
Supplemental/Mexico Priority: Santander Promotion
Partner with one property in Vail, purchase 20+ mid-week September/October vacation
packages
Budget Requested- $3,000
Supplemental/Content Priority: Photo Management
Dependent on VR brand portal for asset storage
This would give us the ability to manage ourselves
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All town photos uploaded and accessible in one location
Budget Requested- $25,000 (at highest based on 3 tools being considered)
Supplemental/Mexico: Social Campaign
Currently we do not have a system for monitoring Mexico business in Vail
Social Media campaign to track Mexico visitors through a photo contest with specific
hashtag
Focus on categories
Budget Requested- $10,000
Supplemental/Mexico: Late Season Media Buy
Currently only purchasing a media buy late spring/early summer
Retail media buy
Budget Requested- $15,000
Supplemental/Influencer: Hotel Co-Op Program
Micro/macro influencer program
Pilot program- develop a co-op program to offset influencer hosting expenses at hotels
Number of Hotels that participate
Engagement of @DiscoverVail mentions in posts
Budget Requested- $20,000 ($1,500 fees/$18,500 expenses)
Supplemental/ In Resort Priority: Event Activation
Current budget covers event staff and $20,000 towards something if it is specific to
Sustainability
Sustainability Quiz, Welcome Center sustainability push
Budget Requested- NA- would like approval to move forward with the use of these
already allocated funds
Is the Board ok with moving forward with Sustainability
Supplemental/Considered not recommended
Contact a Mega Influencer
$420,000 for one influencer
Not recommended but the board asked for the Info
Supplemental/Summary All
The Board went through each of the above “asks” and discussed what they
liked/wanted to move forward with or needed more info
Will get more info on a few and get board updated numbers and info in a week via email
to choose what to move forward with.
Fund Balance Distribution Planning
Board discussion-
-Data and Content Infrastructure
-Implementation of Destination Stewardship Plan
-Others to be discussed
INFORMATION & DISCUSSION UPDATES
• Campaign Production Updates
Shun-Luoi Fong just joined Cactus and will be working on all things digital
May 17, 2022 - Page 116 of 119
Working on updating the website with the campaign, we will continue to make
enhancements
• Travel Classics Updates
Sold out in the first 24 hours
Media + Editor Attendees
We are hosting- Taste of Vail Dinner- September 23
-Vail Golf course (they would not be going through Vail Village
-Four Seasons (would go through Village, go through Ski Museum)
Sponsorship Update- Aspen, Four Seasons, Whistler, many more
• Town of Vail Updates-
Jeremy reported that the council pulled the funds from the end of season employee
party. Jeremy asked for input on dates since the mountain closure has changed
TOV has been doing a study on short term rentals, look in the appendix for more info
• Other Business
lII. MINUTES
• VLMDAC January 20, 2022 Minutes and February 17, 2022 minutes
Approval by Liana/ second by Jana / unanimous
Adjournment
Motion to adjourn by Erica / second by Liana / unanimous 11:07am
Upcoming Meetings:
VLMDAC Monthly Meeting Thursday, April 28, 2022
Grand View Room
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VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C:
1. C.R.S. §24-6-402(4)(b) - to have a conf erence with the Town A ttorney to receive legal advice
on specif ic legal questions, and C.R.S. §24-6-402(4)(e) to determine positions relative to matters
that may be subject to negotiations, develop a strategy for negotiations, and/or instruct negotiators
on the topic of pending litigation, Town of Vail , S taufer C ommercial L L C and Vail Village I nn I nc.
Village I nn P laza - Phase V Condominium A ssociation case number: 2014C V30259;
2. C.R.S. §24-6-402(4)(b) - to have a conf erence with the Town A ttorney to receive legal advice
on specific legal questions, C.R.S. §24-6-402(4)(e) to determine positions relative to matters that
may be subject to negotiations, develop a strategy f or negotiations, and/or instruct negotiators, and
C.R.S . §24-6-402(4)(a) to consider the purchase, acquisition, lease, transfer or sale of real,
personal or other property on the topic of the acquisition of property described as East Vail
Workforce Housing Subdivision, Lot 1; East Vail Workforce Housing Subdivision, Tract A, and generally
referred to as the Booth Heights Land Site;
3 . C.R.S . §24-6-402(4)(a) to consider the purchase, acquisition, lease, transfer or sale of real,
personal or other property and C.R.S. §24-6-402(4)(e) to determine positions relative to matters
that may be subject to negotiations, develop a strategy for negotiations, and/or instruct negotiators
on the topic of potential real property acquisition by the Town;
4. C.R.S. §24-6-402(4)(b) - to have a conference with the Town Attorney to receive legal advice on
specific legal questions, and C .R .S . §24-6-402(4)(e) to determine positions relative to matters that
may be subject to negotiations, develop a strategy f or negotiations, and/or instruct negotiators on
the topic of pending litigation.
P RE S E NT E R(S ): Matt Mire, Town Attorney
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VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Recess 4:35 pm (estimate)
May 17, 2022 - Page 119 of 119