No preview available
HomeMy WebLinkAbout2022-05-17 Agenda and Supporting Documentation Town Council Afternoon Meeting Agenda VAIL TO W N C O U N C IL R E G U L AR ME E TIN G Agenda Town Council C hambers and Virtual on Zoom 1:00 PM, May 17, 2022 Meeting to be held in C ouncil Chambers and Virtually on Zoom (access H igh Five Access Media livestream day of the meeting) Notes: Times of items are approximate, subject to change, and cannot be relied upon to determine what time Council will consider an item. Public comment on any agenda item may be solicited by the Town Council. 1.Presentation / Discussion 1.1.Guest Experience I nitiatives- Recap Season 2021-2022 20 min. Presenter(s): Patty Mc Kenny, Assistant Town Manager, Alison W adey, Vail Chamber and Business Association, J eremy Gross, Economic Development Dept. Action Requested of Council: I nformational only. Background: A recap of the 2021-2022 guest experience programming will be presented, including PrimaVail activations, Vail Apres, spring activations, and the employee appreciation party. 1.2.An update on the E-Delivery loading and delivery program, including proposed funding options for consideration. 30 min. Presenter(s): Ryan Kenney, Police Commander and Kathleen Halloran, Finance Director Action Requested of Council: Provide feedback on preferred funding options. Background: Please see attached memo. 1.3.Town of Vail I dling Ordinance Update, Potential Amendment(s)10 min. Presenter(s): Kristen Bertuglia, Environmental Sustainability Director, Ryan Kenney, Police Commander Action Requested of Council: Listen to presentation and ask questions. Background: At the request of the Vail Town Council and upon the recommendation of the Climate Action Collaborative, staff is providing the status of the current idling code language and potential updates for consideration. Staff Recommendation: Direct staff to draft amendment(s) to the Town Code which include moderately reduced idling time limits for passenger and commercial vehicles. 1.4.Vail Town Manager Recruitment Kickoff 15 min. Presenter(s): Krista Miller, Human Resources Director and Andrew Gorgey, Columbia ltd Background: A summary of the Town Manager Recruitment and hiring process will be reviewed and key take-a-ways from meetings with Council May 17, 2022 - Page 1 of 119 members and town leadership as related to the process, along with recommended salary range to include in the position posting. Attached is the draft job description and the recruitment process timeline. Staff Recommendation: Listen to presentation and provide feedback. 1.5.Town Council Retreat Recap and Draft 2022-2023 Action Plan Review 20 min. Presenter(s): Patty Mc Kenny, Assistant Town Manager Action Requested of Council: Council feedback regarding retreat and draft action plan. Background: Town Council held a retreat on February 8 and the memo highlights the meeting business points that were discussed. A draft action plan (2022-2023) is included for review and discussion. 2.Interviews for Boards and Commissions 2.1.Vail Local Housing (V L HA) I nterviews 15 min. Presenter(s): Tammy Nagel, Town Clerk Action Requested of Council: Conduct interview Background: There is one partial mid-term vacancy ending May 31, 2026 vacancy to fill on the Vail Local Housing Authority. The role of Authority members is to act as Board of Directors for the business of the Vail Local Housing Authority and serve in an advisory role to the Vail Town Council on housing-related matters. The duties may include budget approval, policy recommendations, advocacy, staff oversight, strategic and long-term planning, and making recommendations for development and acquisition parameters. 3.D R B / P E C Update (5 min.) 3.1.D RB / P E C Update Presenter(s): J onathan Spence, Planning Manager 4.Information Update 4.1.Future Council Meeting Topics 4.2.Lift Tax Update 4.3.New Trail Etiquette Signs along the Gore Valley Trail I nformation 4.4.Approved A I P P April 4, 2022 Minutes 4.5.C S E Meeting Minutes from April 13, 2022 and May 4, 2022 4.6.V LMD A C Minutes March 2022 5.Matters from Mayor, Council and Committee Reports (10 min.) 6.Executive Session (90 min.) 6.1.1. C.R.S. §24-6-402(4)(b) - to have a conference with the Town Attorney to receive legal advice on specific legal questions, and C.R.S. §24-6-402(4) (e) to determine positions relative to matters that may be subject to 90 min. May 17, 2022 - Page 2 of 119 negotiations, develop a strategy for negotiations, and/or instruct negotiators on the topic of pending litigation, Town of Vail , Staufer Commercial L L C and Vail Village I nn I nc. Village I nn Plaza - Phase V Condominium Association case number: 2014C V30259; 2. C.R.S. §24-6-402(4)(b) - to have a conference with the Town Attorney to receive legal advice on specific legal questions, C.R.S. §24-6-402(4) (e) to determine positions relative to matters that may be subject to negotiations, develop a strategy for negotiations, and/or instruct negotiators, and C.R.S. §24-6-402(4)(a) to consider the purchase, acquisition, lease, transfer or sale of real, personal or other property on the topic of the acquisition of property described as East Vail Workforce Housing Subdivision, Lot 1; East Vail Workforce Housing Subdivision, Tract A, and generally referred to as the Booth Heights Land Site; 3. C.R.S. §24-6-402(4)(a) to consider the purchase, acquisition, lease, transfer or sale of real, personal or other property and C.R.S. §24-6-402(4) (e) to determine positions relative to matters that may be subject to negotiations, develop a strategy for negotiations, and/or instruct negotiators on the topic of potential real property acquisition by the Town; 4. C.R.S. §24-6-402(4)(b) - to have a conference with the Town Attorney to receive legal advice on specific legal questions, and C.R.S. §24-6-402(4) (e) to determine positions relative to matters that may be subject to negotiations, develop a strategy for negotiations, and/or instruct negotiators on the topic of pending litigation. Presenter(s): Matt Mire, Town Attorney 7.Recess 7.1.Recess 4:35 pm (estimate) Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail website www.vailgov.com. All town c ounc il meetings will be streamed live by High Five Acc ess Media and available for public viewing as the meeting is happening. The meeting videos are also posted to High Five A cc ess Media website the week following meeting day, www.highfivemedia.org. Please c all 970-479-2136 for additional information. S ign language interpretation is available upon request with 48 hour notification dial 711. May 17, 2022 - Page 3 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: Guest E xperience I nitiatives- Recap S eason 2021-2022 P RE S E NT E R(S ): P atty Mc K enny, A ssistant Town Manager, Alison Wadey, Vail Chamber and B usiness Association, J eremy Gross, E conomic Development Dept. AC T IO N RE Q UE S T E D O F C O UNC I L: I nformational only. B AC K G RO UND: A recap of the 2021-2022 guest experience programming will be presented, including PrimaVail activations, Vail A pres, spring activations, and the employee appreciation party. AT TAC H ME N TS: Description P P Guest Experience Program Recap 2021-22.051722 May 17, 2022 - Page 4 of 119 Guest Experience Initiatives Winter 2021-2022 May 17, 2022 - Page 5 of 119 -Guest Experience Overview -PrimaVail -PrimaVail Summer Programming -Vail Après -Vail Après Spring Series -Vail Employee Appreciation Party AGENDA May 17, 2022 - Page 6 of 119 GUEST EXPERIENCE TEAM ●Town of Vail ○Patty McKenney ○Mia Vlaar ○Krista Miller ○Albert Zamora ○Suzanne Silverthorn ○Jeremy Gross ○Liz Delaney ○Abby Oliveira ○Amanda Zinn ●VCBA ○Alison Wadey ○Denise Cheng ●Vail Resorts ○Megan Madrid ○Marco Valenti ○John Plack May 17, 2022 - Page 7 of 119 The Guest Experience Collaborative Advisory Committee was formed to create a seamless, world class guest experience in Vail. The Committee is comprised of key staff from the Town, Vail Mountain and the Vail Chamber and Business Association. The goals of the collaboration as set out in 2019 are: •To bolster the early winter season with off-mountain activation and animation that complements Vail Mountain's commitment to providing expanded snowmaking-serviced early season terrain •To provide a robust guest service training curriculum and opportunities for employee engagement to support the guest experience and recruitment and retention of employees. •To create and sustain a new unique Vail tradition: Vail Après GUEST EXPERIENCE INITIATIVES PURPOSE May 17, 2022 - Page 8 of 119 PRIMA VAIL EMPLOYEE PROGRAMS May 17, 2022 - Page 9 of 119 Why? Provide a seamless, consistent and world-class guest experience in Vail What? Learn best ways to interact with the Vail guest to provide a consistent, positive experience •Get latest Vail happenings and changes •Empower employees to creatively problem solve and grow skill sets Where/When? •November, 2021 – January, 2022 •This third year, trainers visited businesses during convenient non-peak times ( instead of virtual) ('20/'21) and group formats ('19/'20) PRIMAVAIL EMPLOYEE TRAINING May 17, 2022 - Page 10 of 119 Familiarize employees and teams with Vail Walking History Tours: In person, meet in front of Vail Welcome Center. Vail History 101: In person, at the Colorado Ski Museum Social Events •One scheduled per month dates coming soon on PrimaVail.com including Paint and Sip, Bowling, Full Moon Snowshoe, Ax throwing, Pottery, Fresh Tracks and Magic of Lights Sign up at PrimaVail.com PRIMAVAIL EMPLOYEE ENGAGEMENT May 17, 2022 - Page 11 of 119 Recognize Vail Employees Any Vail employee is eligible to be nominated for a PrimaService Award by a fellow employee, manager, resident or guest. To make a nomination, visit www.primavail.com. Nominations All nominations will be entered into a drawing for the grand prize awards at the end of the current season. Community recognition Recipients are recognized in the Vail Daily, Town of Vail, PrimaVail, Vail Chamber and Business Association websites, and social media Grand prizes Prizes have included Vail Manhole Covers, gift cards to local Vail businesses, Vail Resorts hotels, spa, rentals, Adventure Ridge tickets and PrimaVail Beanies, and much more. PRIMAVAIL EMPLOYEE RECOGNITION May 17, 2022 - Page 12 of 119 Ryan Simpson Vail Mountain Ski School Instructor Ryan goes above and beyond even when he is not working. I witnessed him interacting with guests’ after a hard days work and helped them to the right ski lines….unpaid. He is such an enthusiastic person. Referred by: Vicky Employee Chicago Pizza Yousef al Sayed Vail Style Store Supervisor Yousef is providing excellent customer service every day, offering his help before, during, and after a purchase. He is always making sure a customer is happy and satisfied with a company's products and services. He is providing attentive service to each customer and making sure their needs are met in a manner that reflects positively on the company.I believe Yousef has very high level of communication and problem resolution skills.He proved many times that for him is all about meeting and exceeding the expectations of the customer, showing the customers how important they are to him and to the business by interacting with them in a friendly, helpful and positive way.He works with the idea to leave a lasting impression on customers by working with them and assisting them in the best way possible. Referred by: Kasia Rybko HR O’Bos Enterprises PRIMAVAIL EMPLOYEE RECOGNITION May 17, 2022 - Page 13 of 119 Goal: 150 participants during 2021-22 Winter season Program/Event Sessions Participants History Class and Vail Walking Tour 6 31 PrimaVail Socials 9 131 Magic of Lights 3 130 Total Participation by Individuals 261 Total Business Participation 100 PRIMAVAIL QUANTITATIVE RESULTS May 17, 2022 - Page 14 of 119 Community Awareness Campaign • 10+ posters, 250+ flyers/rack cards distributed Partner Communication •100+ Posts @VailGov, @VisitVail, @PrimaVail, @eaglecountyclassifieds, @vailmtn, @vailmarriottemployees •70 Weekly VCBA, PrimaVail, and VVP emails •VailChamber.org, PrimaVail.com & Vailgov.com Paid Placements •Multiple Radio Interviews. 4 month radio campaign (AMT-SkiCountry, The Lift, La Nueva and KZYR) •Social Media Ads and Events: Facebook and Instagram •Vail Daily (4 Full pg, 1 Half pg) Public Relations •3 Press Releases •Vail Daily Article - PrimaVail program set to launch its third season | VailDaily.com PRIMAVAIL MARKETING & COMMUNICATIONS May 17, 2022 - Page 15 of 119 Criteria: •Employees who work in Vail can be nominated by colleagues and guests •Winners are entered for a prize giveaway •Vail Daily ○2 half page ads ○3 full page ads •PrimaService Award Totals: Nominations - 58 Grand Prize Winners – 50 Every employee received PrimaService gifts and awards. PRIMAVAIL: PRIMA SERVICE WITH PRIMASERVICE AWARD May 17, 2022 - Page 16 of 119 Town of Vail Manhole Cover Arrabelle Hotel Stay with Breakfast Lodge at Vail Hotel Stay with Breakfast for 2 Lions Square Lodge - 2 Night Hotel Stay Lions Square Lodge - 2 Night Hotel Stay Antlers at Vail Hotel Stay Float Tank Experience at Lodge at Vail Spa Vail Golf for 4 Arrabelle Vail Spa Certificate Sweet Basil/Mtn Standard Gift Card Sweet Basil/Mtn Standard Gift Card Town of Vail Blanket Arriesgado Gift Card Garfinkel's Gift Card El Sabor Gift Card Adventure Ridge Tickets for 2 Root & Flower Gift Card PRIMAVAIL: EMPLOYEE RECOGNITION WITH PRIMA SERVICE AWARD Due Luca Bruno Vail Clutch Due Luca Bruno Phone Purse Due Luca Bruno Knit Gloves and Fur Hat Due Luca Bruno Shera Bucket Hat Vail Sports Bike Rentals for 2 Two Arrows Coffee Gift Card / TOV Hat Town of Vail Wireless Charger / Hat Squash Blossom Town of Vail Wireless Charger / Hat Grappa Fine Wine Gift Card/ TOV Hat Vendetta's Gift Card / TOV Hat Alpine Wine & Spirits Gift Card / TOV Hat Chicago Pizza Gift Card / TOV Hat Moe's Original BBQ Meal / TOV Gear Blue Moose Gift Card / TOV Gear Town of Vail Winter Hat Town of Vail Insulated Cup THANK YOU BUSINESS COMMUNITY FOR YOUR PARTICIPATION & SUPPORT! Generous donations from business Community May 17, 2022 - Page 17 of 119 PRIMA SERVICE WINNERS May 17, 2022 - Page 18 of 119 VAIL APRÈSVAIL APRÈS May 17, 2022 - Page 19 of 119 A CONTINUED TRADITION VAIL APRÈS THIRD FRIDAY APRÈS EVENTS Utilized these monthly events to continue momentum with 4pm bells, add an element of surprise/delight for guests, and publicly celebrate our PrimaService winners. ●November | Kickoff at Express Lift Bar ●December | Skating and strudels at the Arrabelle ●January | Deca + Bol with Patio & Ice Skating ●February | Olympian Celebration on International Bridge ●March | In conjunction with Spring Series on International Bridge ●April | Retro Apres Party at Four Seasons Vail At 4 PM each day, the villages and mountain come together with the ringing of the bells to celebrate the legacy of Vail. Automated bells and selected businesses continue to ring daily. PLAY VIDEO May 17, 2022 - Page 20 of 119 VAIL APRÈS SPRING SERIES May 17, 2022 - Page 21 of 119 VAIL APRÈS SPRING SERIES   OVERVIEW A pivot this year from our traditional spring concerts, Vail Après: Spring Series was produced in partnership with Vail Resorts to create a fun and lively atmosphere in town to enhance the guest experience Activations included music in the villages on Friday, Saturday and Sunday, music on the mountain on Fridays and Saturdays, ski movies on the I-Bridge on Thursdays and Sundays, and two Golden Peak theme parties. ●53 performances over the seven week period ●Five locations across town and the mountain ●14 ski movie showings May 17, 2022 - Page 22 of 119 VAIL APRÈS SPRING SERIES   INTERNATIONAL BRIDGE 3:00-6:00 pm Live Music Friday - Sunday Teton Gravity Research Ski Movies: Thursdays and Sundays at 6:00 10th Mountain Whisky Bar Friday - Sunday Learnings ●After first week adirondack chairs were brought in to the venue. Seating was very popular. ●Earlier start times were tested during the run and might be incorporated into future years. ●Very popular venue amongst both guests and locals. ●I-Bridge saw an average visitor increase of 175% year over year during the concerts May 17, 2022 - Page 23 of 119 VAIL APRÈS SPRING SERIES   GOLDEN PEAK PARTIES Vail’s Ultimate 80’s Weekend Friday - Saturday, 3/25-26 Friday - Saturday, 4/1-2 Gold Peak Beach Bash Learnings In order to bring guests over to this area, a recognizable artist, games and food / beverage will be important components to integrate into the experience. May 17, 2022 - Page 24 of 119 VAIL APRÈS SPRING SERIES   ON MOUNTAIN PARTIES Friday and Saturday for the duration of the Après Series. Eagle’s Nest and Mid-Vail DJ Sets Learnings ●The music amplified the experience, and skiers enjoyed the enlivened atmosphere. ●We shifted both days to Mid Vail location to maximize exposure to skiers on mountain. ●For Eagle’s Nest to be successful next season, we will need to infuse interactive elements to provide a reason for guests to hang out. May 17, 2022 - Page 25 of 119 VAIL APRÈS SPRING SERIES   MARKETING Paid Media -Weekly Vail Daily ads -Digital hero takeover (4) on VailDaily.com -March static digital on VailDaily.com Email -(4) newsletter featured articles - (4) VR Vail Bi Weekly Email Newsletter -Local email communication from VCBA, Town of Vail Welcome Center and weekly TOV newsletter. Web -DiscoverVail.com featured event listings and event specific articles -Vail.com Signature Event Landing Page Social -(11) @VailMtn Social Posts -(20) @DiscoverVailCO: 5 dedicated FB/IG Social Posts, 1 boosted -@VailGov: 2 dedicated posts In-resort -A-frame signage -Posters -Digital Screens at International Bridge May 17, 2022 - Page 26 of 119 VAIL APRÈS SPRING SERIES   COMMUNITY FEEDBACK “I really appreciated the free concerts this spring, and marked my schedule to attend as many as possible. I went to at least 8 of them and brought friends along who also enjoyed them and would call to ask when the next one was.” Vail Resident “I think the series was a big hit ! Very well received by the attendees. Time frame was good. We were lucky the weather cooperated. Thank you & great job. You guys made a lot of locals and visitors smile.” 10th Mountain Whiskey “What a wonderful tribute to all the workers. Fun times, so great to see all the locals having a great time - thank you town of Vail!!” Instagram May 17, 2022 - Page 27 of 119 EMPLOYEE PARTY May 17, 2022 - Page 28 of 119 EMPLOYEE PARTY   END OF SEASON THANK YOU Efficiently used the existing Vail Après: Spring Series stage infrastructure to host a party to thank our locals and employees. Party included free music, food, beer and raffle items. ●June 25 - 3:00 - 6:00 pm | International Bridge ●Live music by Turntable Review ●Free food and beer ○Local Joes Pizza and Rocky Mountain Taco ○Approximately 320 slices of pizza, 800 tacos, 720 beers, ●Raffle ○1368 people signed up to win ○Distributed more than 40 prizes valued at over $13,000 ○Gave away “Is it Apres Yet?” hats, Discover Vail hats, stickers and water bottles, and Prima Vail swag Photo Credit: Chris Dillmann, Vail Daily May 17, 2022 - Page 29 of 119 EMPLOYEE PARTY   TESTIMONIAL “I really appreciated the free concerts this spring, and marked my schedule to attend as many as possible. I went to at least 8 of them and brought friends along who also enjoyed them and would call to ask when the next one was. It was great to have lots of space to spread out, and the addition of the Adirondack chairs and picnic tables, as well as 10th Mountain Whiskey, made it comfortable. There was a great variety of music, from local musicians to bands from Denver and even Nashville. There was a nice mix of locals and tourists in the audience, and fun to see children dancing, and people passing through dancing and stopping to listen. A very happy event! I hope you continue this venue next year, as my friends and I really enjoyed getting out in the afternoons to listen to good music and then head out for a bite to eat in town. Thank you to the Town of Vail for creating and providing these concerts!” Kimberly, Vail Resident May 17, 2022 - Page 30 of 119 EMPLOYEE PARTY   GIVEAWAY WINNERS Alex from the Town of Vail Amelia from the Steadman Clinic Anaely from the 1st Bank Angus from the Rainbow Gardening Berenice from the Sonnenalp Bren from the The George Brooks from the Vail Sports Christopher from the Antlers Cole from the Surefoot Dan from the Vail Ski School David from the Four Seasons Debbie from the Slifer Smith and Frampton Debra from the Colorado Mountain Medical Drew from the Surefoot Emili from the Sonnenalp Erica from the Vail Municipal Court Erik from the Christy Sports Frank from the Lodge at Vail Jason from the Town of Vail Jenna from the Golden Bear Jennifer from the Land Title Jesse from the ERWSD Jonathan from the Town of Vail Julie from the Vail Mountain Club Julie from the Vail Resorts Kailey from the ERWSD Kelly from the Vail Ski School Liz from the Vail Resorts Rentals Max from the El Segundo Michael from the Christy Sports Paul from the Grand Hyatt Paul from the Vail Resorts Robert from the Vail Nordic Center Robin from the Colorado Footwear Sarah from the Bart & Yetis Sarah from the Town of Vail Sean from the Town of Vail Steve from the Sweet Basil Vidette from the Big Bear Bistro THANK YOU BUSINESS COMMUNITY FOR YOUR PARTICIPATION & SUPPORT! May 17, 2022 - Page 31 of 119 THANK YOU May 17, 2022 - Page 32 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: A n update on the E-Delivery loading and delivery program, including proposed funding options for consideration. P RE S E NT E R(S ): Ryan Kenney, Police Commander and Kathleen Halloran, Finance Director AC T IO N RE Q UE S T E D O F C O UNC I L: Provide feedback on preferred funding options. B AC K G RO UND: P lease see attached memo. AT TAC H ME N TS: Description memo slides May 17, 2022 - Page 33 of 119 TO: Town Council FROM: Ryan Kenney, Police Commander Kathleen Halloran, Finance Director DATE: May 17, 2022 SUBJECT: E- Delivery Program Funding Options I. SUMMARY The purpose of this memorandum is to present options for sustainable funding of the Vail Loading and Delivery program. At the end of this memo, staff is requesting feedback from Town Council on the following: • Does Town Council support moving forward with implementation of an expanded year round E-Delivery program? • Does Town Council support the proposed dock fee to delivery companies? • Does Town Council support the proposed doubling of business license fees -OR- a new loading & delivery fee charged to businesses in Zone 1? • Does Town Council support town subsidy? II. BACKGROUND The E-delivery pilot program has been in operation since November of last year (2021). The program is operating with 1 dockmaster, 4 delivery drivers and 2 low speed electric vehicles (LSEV’s). The program is servicing 40 businesses which is a total of 18 trucks. The program has expanded to include deliveries to businesses on E. Meadow Dr. including La Bottega and La Nonna. Christmas week had the highest volume of goods when the program delivered 26,000 pounds of goods and 90 kegs in one day. Currently the program is averaging between 30,000 and 40,000 pounds a day with busy days topping 60,000. On Thursdays alone, the program delivers 20,000 pounds of kegs into the village. The pounds of goods translate into $30,000 to $50,000 worth of products with heavy days topping $70,000. The staffing and infrastructure have proven sufficient to handle the current volume. Data One of the primary goals of the program is to collect data on the amount of goods coming into the village. The data collected indicates that on average, approximately 35,000 pounds of goods are May 17, 2022 - Page 34 of 119 Town of Vail Page 2 coming into the Village each day. As indicated above, the program is servicing 18 trucks which is approximately 40% of the overall volume coming into the Village. Although the program is servicing 18 trucks, the 24 remaining trucks represent the highest volume of goods coming into the Village. Sysco, Shamrock, Southern Glaziers and Quality Brands represent the highest volume of goods. 106 West has spoken to each of these companies, and they are ready to opt in when the program can handle their volume. Of the remaining 20 trucks, 2 are waiting on liquor permits from the state and the majority of the other 18 have said they will not join the program until they are forced by the Town. Current Status The E-delivery pilot program will end September 30th. With the data that has been collected and the success of the current operational plan, we feel confident full implementation of the program will be a success. Based on the current volume of goods coming into the Village, 106 West has submitted a budget of $1.3 million per year for full implementation. The budget includes additional manpower and infrastructure to handle the entire Village. The next challenge for the program is determining a sustainable funding model that does not overburden any sector of the business community. III. DISCUSSION 106 West has submitted a $1.3 million budget for full implementation. This budget includes approximately $125K for the purchase of equipment needed to expand the program to cover the entire Village. These capital and start-up expenses include refrigeration, LSEV delivery carts, trailers, radios, electric pallet lifts, etc. It is proposed that the town cover the cost of capital and equipment out of the Capital Projects Fund. Without those expenses tied to start-up infrastructure, leaves an annual operational budget of $1.2 million per year. To fund full implementation without overburdening any one sector of the business community would require identifying multiple funding sources. The first source that has been identified is a loading dock usage fee: 1. Loading Dock Fee The loading dock fee would be charged for delivery businesses that want to access any loading dock in the Vail Village or Lionshead. The loading dock fee would be charged on an annual basis through a permit process managed by the police department and intended to offset the costs of both the loading & delivery program as well as operating costs of both loading docks. The proposed fee is tiered based on several factors such as number of delivery days/week, number of delivery locations in Lionshead/Vail Village, time for delivery (at the dock), and size (per axle) of truck. Assigning each tier is based on the following proposed point system: • Number of days per week: 1 day = 1 point, 2 - 3 days = 2 points, and 3 or more days = 3 points. • Number of delivery locations: 0 - 9 = 1 point, and 9+ = 2 points May 17, 2022 - Page 35 of 119 Town of Vail Page 3 • Amount of time spent making deliveries (at the dock): 0 - 1/2 hour = 1 point, and 1/2 hour or longer = 2 points. • Size of trucks (per axel): 2 axles = 1 point, 3 axles = 2 points, and 4 or more axles = 3 points. Points earned Tier Annual Fee Examples 9 or greater 1 $27,000 ($2,250/mo) Sysco 6-8 2 $18,000 ($1,500/mo) Mountain Beverage 5 3 $12,000 ($1,000/mo) Western Slope Less than 5 4 $3,000 ($250/mo) Avon Bakery Fees charged to the delivery companies are reasonable considering the cost savings each vendor will experience with implementation of a full-time loading and delivery program. The cost savings stems from fewer hours spent delivering goods to each individual business. Rather, goods are dropped only at the loading and delivery dock. Data collected during the pilot program shows that delivery companies have cut their delivery times, on average, by 60%. Large delivery companies are paying drivers a minimum of $25 an hour and saving an average of 4 hours daily on deliveries. They deliver 5 days a week regularly, with some weeks at 6 days. This is an average savings of $500 per week which more than offsets the new fees proposed above. Based on the net cost savings to each delivery company under the new system, we would expect that delivery charges to local businesses would remain largely unchanged. The above fee schedule is estimated to generate approximately $600,000/year. With annual operating expenses of nearly $1.2 million, staff is proposing additional funding options to ensure sustainability of the program. 2. Business License Fees Business license fees in Vail currently generate $340,000 per year and are restricted to special events and marketing. An increase in business license fees would be allocated to the loading & delivery program by a 50/50 split with special events. While staff has not included a detailed fee increase proposal, staff is estimating the license fees would generally need to double for all businesses in Vail, generating another $340,000. This leaves a remainder of approximately $260,000 subsidized by the General Fund to fully fund the program. Current Business License structure: Business Type Zone 1 Base Fee +Additional Zone 2 Base Fee + Additional Examples Restaurant $325 + $8 per seat $243.75 + $6 per seat Sweet Basil $1,205 Westside Café $603.75 McDonald’s $447.75 May 17, 2022 - Page 36 of 119 Town of Vail Page 4 Retail 1,500 s/f = $325 2,500 s/f = $650 3,500 s/f = $975 10,000 s/f = $1500 Over 10,000 = $2,200 1,500 s/f = $244 2,500 s/f = $488 3,500 s/f = $732 10,000 s/f = $1,125 Over 10,000 = $1,650 Lululemon $650 Burton (LH) $975 Golden Bear $325 Lodging $325 + $17 per unit $243.75 + $12.75 per unit Arrabelle $1,787 Lodge at Vail $3,130 Real Estate $325 + $50 per broker $243.75 + $37.50 per broker Slifer, Smith, Frampton $1,127 & $1,897 VV Professional $325 + $50 per professional $243.75 + $37.50 per professional Please note this chart is not all-inclusive for every Vail business. The purpose is to show an overview of common fees charged and provide examples for context. While the E-delivery program is most impactful in the village core areas, it will elevate the experience for Vail guests and local customers, impacting all Vail businesses for the better. Town staff has gathered information on license fees charged by peer communities, which had mixed results. For example, the Town of Breckenridge has a base fee of $200 plus $10 per employee. Lodges are also charged $50 per bedroom. Using the above lodging example, in Breckenridge a business license would cost the Arrabelle $4,760 per year compared to the current $1,787 charged in Vail. In Aspen, the business license fee is calculated based on number of employees (0-5 costs $150 per year; 6-15 $200, 16-49 $400 and 50 or more $750. Under the Aspen model, the Arrabelle would pay $400 per year. 3. Loading & Delivery Fee Another option is to charge a “Loading & Delivery Fee” to businesses located in “Zone 1” business license holders (village core areas) who are serviced by both loading docks. The town currently shares operating costs of the Lionshead and Vail Village loading docks with Vail Resorts. This fee would apply to businesses in both locations and be tiered based on category of business following the business license structure: BL Category Proposed Annual Fee Lodging $1,000 Restaurant / Retail / Food & Bev $ 750 Other (Home Occ., Real Estate, Prof Svcs) $ 200 The proposed annual fees for the businesses located in Vail Village and Lionshead “Zone 1” would generate approximately $260,000 for the Loading and Delivery program. This leaves a remainder of approximately $340,000 subsidized by the General Fund to fully fund the program. May 17, 2022 - Page 37 of 119 Town of Vail Page 5 IV. ACTION REQUESTED OF COUNCIL • Does Town Council support moving forward with implementation of an expanded year round Loading & Delivery program? • Does Town Council support the proposed loading dock fee structure? • Does Town Council support a business license fee increase or a loading dock fee? • Does Town Council support town subsidy for the remaining funds needed? V. NEXT STEPS Staff will return with an ordinance reflecting a program design based on feedback received from Town Council. May 17, 2022 - Page 38 of 119 1 LOADING & DELIVERY PROGRAM | Overview Town of Vail | Finance | 5/17/2022 •Pilot program began November 2021 through April •Successful implementation and positive feedback from business community and guests •Town Council approved funding to continue program over summer months •Full-scale annual operation scheduled to begin Oct. 1st 2022 May 17, 2022 - Page 39 of 119 2 LOADING & DELIVERY PROGRAM | Funding Models Town of Vail | Finance | 5/17/2022 •Funding: Start-up capital infrastructure $125K Annual operations $1.2M •Sustainable program funding options: Dock fee paid by delivery companies ($600K) Business license fee doubling ($340K) -OR- L&D fee in Zone 1 ($260K) Town subsidy for remaining operations + start-up capital $125K May 17, 2022 - Page 40 of 119 SUPPLEMENTAL BUDGET | Recap Town of Vail | Finance | 5/17/2022 Does Council support the dock fee charged to delivery companies? Does Council prefer a doubling of Business Licenses –OR- a separate Loading & Delivery fee charged to Zone 1 businesses? Does Council support the town subsidizing the start-up/capital expenditures and remainder annual operations? May 17, 2022 - Page 41 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: Town of Vail I dling Ordinance Update, Potential Amendment(s) P RE S E NT E R(S ): K risten Bertuglia, E nvironmental Sustainability Director, Ryan K enney, P olice Commander AC T IO N RE Q UE S T E D O F C O UNC I L: L isten to presentation and ask questions. B AC K G RO UND: At the request of the Vail Town Council and upon the recommendation of the Climate Action Collaborative, staff is providing the status of the current idling code language and potential updates for consideration. S TAF F RE C O M M E ND AT IO N: Direct staff to draft amendment(s) to the Town Code which include moderately reduced idling time limits for passenger and commercial vehicles. AT TAC H ME N TS: Description Vail Idling Ordinance Update - Memorandum May 17, 2022 - Page 42 of 119 To: Vail Town Council From: Vail Police Department, Vail Environmental Sustainability Department Date: May 17, 2022 Subject: Town of Vail Idling Ordinance Update and Potential Amendment(s) I. BACKGROUND Council Members have requested staff to consider idling vehicles in the Town. Current Town ordinances regarding idling are as follows: 7-10-7 H. Vehicle Idle Time: Commercial operators are encouraged to turn off their vehicles during dwell time. If it is not practicable to turn off a vehicle due to extreme cold, commercial operators are encouraged to limit any vehicle idling time to fifteen (15) minutes or less. 5-1-7 G 3. Idling Engines: a. It shall be unlawful for any person to idle or permit the idling of the engine of any bus, truck, or any motor vehicle of any kind whatsoever, for a period of time in excess of twenty (20) minutes within the town limits. b. Notwithstanding subsection G3a of this section, it shall be unlawful for any person to permit any idling whatsoever of the engine of any unattended bus, truck or any motor vehicle, except for refrigeration vehicles, within the Lionshead mixed use 1, Lionshead mixed use 2, commercial core 1 or the commercial core 2 zone districts of the town. There have been 22 vehicle idling calls to the Communications Center from both citizen and officer-initiated actions in the past five years, which is 4.4 per year; most are not for commercial vehicles. Many calls in the past two years were officers proactively attempting to prevent auto thefts when observing vehicles left running to warm up in the mornings, otherwise known as “puffing.” II. STATUS Currently the Town is actively engaged in a pilot project to address Loading and Delivery in Vail Village that has been very effective over the past 4 months. Work is being done to capture statistics, input from users and a funding source to make the program permanent. This has already been effectively implemented in the Lionshead Mall area with excellent usage of the May 17, 2022 - Page 43 of 119 Town of Vail Page 2 loading dock in that village. This may have a significant impact on greenhouse gas emissions if the pilot project becomes a permanent program. Other Colorado Town / City Idling periods: Aspen 5 minutes with exemptions for commercial vehicles Avon None found Breckenridge 15 minutes Durango 5 minutes Eagle 5 minutes, unless under 20 degrees then 15 minutes Telluride 30 seconds but lengthened to 3 minutes for starting an engine in cold weather, and exemptions for vehicles performing a function such as mixing cement or emptying waste. Recommendation of the Eagle County Climate Action Collaborative 5 minutes III. POTENTIAL AMENDMENTS Should the Vail Town Council wish to pursue a change to the idling code, potential amendments to the Vail Town Code could include a reduction from 20 minutes to 10 minutes allowable idling time for passenger vehicles, and no idling time allowed for commercial vehicles. Passenger shuttles or vans could be limited to 15 minutes while occupied. Exemptions may be put in place for emergency vehicles, town vehicles including buses, special event vehicles, refrigeration and construction vehicles while in use. IV. RECOMMENDED NEXT STEPS Staff recommends the Vail Town Council direct staff to bring forth amendments to the Vail Town Code to reduce idling time to 10 minutes for passenger vehicles, 15 minutes for commercial passenger vans, and 20 minutes for construction vehicles, while focusing on successfully implementing a permanent Loading and Delivery system for Vail Village, which will have a significant impact on reducing vehicle emissions in the Town. There is also a new Communications Center call type code for idling vehicles, which will help staff more accurately track these types of calls. Note that while the Climate Action Collaborative recommends 5 minutes or less idling time in order to reduce air pollution and greenhouse gas emissions, concerns have been raised about the negative interactions between enforcement personnel and citizens who are in the process of readying for work in the mornings and are warming their personal vehicles due to not having a heated garage. May 17, 2022 - Page 44 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: Vail Town Manager Recruitment Kickoff P RE S E NT E R(S ): K rista Miller, Human Resources Director and A ndrew Gorgey, Columbia ltd B AC K G RO UND: A summary of the Town Manager Recruitment and hiring process will be reviewed and key take-a-ways from meetings with Council members and town leadership as related to the process, along with recommended salary range to include in the position posting. A ttached is the draft job description and the recruitment process timeline. S TAF F RE C O M M E ND AT IO N: L isten to presentation and provide feedback. AT TAC H ME N TS: Description T M job description Recruitment Schedule May 17, 2022 - Page 45 of 119 1 5/12/2022 \\FILESERVER2019\REDIRECTED$\SBIBBENS\DESKTOP\TOWN MANAGER JOB DESCRIPTION05.2022.DOCX TOWN MANAGER Job Description Job Summary: The Town Manager serves as the chief executive and administrative officer of the Town, responsible for the proper administration of all affairs of the Town. Supervision: Works under the direction of the Town Council. Essential Job Duties:  Carries out the duties as provided in the Town of Vail Charter  Develops plans and implements goals and objectives for the town; directs and oversees research, analysis and recommendations for Town Council requests regarding policy.  Hires, suspends, transfers and removes Town employees on the basis of ability, training and experience of such employee in the work which they are to perform.  Serves as supervisor of all department heads and administrative staff.  Attends Council meetings and, in an advisory capacity, participates in discussions with the Council.  Oversees preparation of an annual budget for Town Council approval and assumes responsibility for said budget after its adoption; monitors expenditures and reports significant variances to the Council.  Makes financial recommendations to the Town Council for adoption and keeps the Council advised of the financial and future needs of the Town.  Prepares and submits to the Town Council a complete report on the finances and administrative activities of the Town for the preceding year at the end of the fiscal year and, upon request of the Town Council, makes written or verbal reports at any time concerning the affairs of the Town.  Establishes and maintains a system of accounting and auditing for the Town which reflects, in accordance with generally accepted accounting principles, the financial condition and financial operation of the Town.  Becomes and remains familiar with all terms and conditions of all Town contracts, and upon knowledge of any violation thereof, reports same to the Town Council for such action and proceedings as may be necessary to enforce the same.  Provides for and negotiates contracts and solutions on town programs and projects including professional services such as: engineering, architectural, maintenance, legal, planning, construction, and other services as required by the Town.  Works closely with the Town Council to implement its vision for the Town, and serves as the liaison between the Town Council and Town staff.  Responds to citizen inquiries and resolves difficult and sensitive complaints; assigns departments to resolve concerns in a timely manner.  Assures representation for the Town on various boards, committees and taskforces concerning relevant local, state and national issues.  Represents the Town in local, regional, and statewide organizations.  Manages meetings with staff, consultants, elected officials, developers, other May 17, 2022 - Page 46 of 119 2 5/12/2022 \\FILESERVER2019\REDIRECTED$\SBIBBENS\DESKTOP\TOWN MANAGER JOB DESCRIPTION05.2022.DOCX government organizations, and other individuals and groups.  Performs such other duties as prescribed by ordinance or applicable law or as required by the Town Council.  Demonstrates proactive leadership on economic development and retention, competitiveness, infrastructure, livability, and other factors that help the Town achieve, maintain and improve its reputation as a desirable place to live and work. Knowledge and Abilities:  Knowledge of the modern and highly complex principles and practices of organizational management and public administration.  Knowledge of the principles, practices, and legal requirements of personnel management.  Knowledge of the principles and practices of municipal budgeting, budget preparation and fiscal administration.  Knowledge of management analysis, methods of policy formulation and implementation, and forms and records control including familiarity as applied to the analysis and evaluation of programs, policies and operations.  Ability to manage, provide leadership and effectively motivate a professional staff of municipal employees.  Ability to establish and maintain effective working relationships with employees, Town officials, residents, public groups, other agencies and peers in other communities. Education, Experience, Special License, Registration, or Certification Required: Graduation from an accredited 4-year college or university with major coursework in public administration or business administration supplemented by graduate study in public administration or a related field and at least 5 years of municipal or county administration or related experience involving a variety of management, fiscal, personnel, and public relations activities or any equivalent combination of education and experience. Working Environment and Physical Requirements: While performing the duties of this job, the employee is regularly required to sit, talk, and hear. Position requires attendance at meetings for official functions during the normal workweek, evenings, and weekends as necessary. The work environment is primarily in an office setting, with travel to various locations within the community and state. Relationship of Town Council to Town Manager: Except for the purpose of inquiries, individual Town Council members shall deal with the Town staff solely through the Town Manager, and an individual Town Council member shall not give orders to any subordinate of the Town Manager. May 17, 2022 - Page 47 of 119 RECRUITMENT SCHEDULE (May be modified to meet your specific needs.) TOWN OF VAIL, CO TOWN MANAGER Action Step Timing I. First Steps Immediate • Finalize and approve professional services agreement • Conference call to identify kickoff date, initial responsibilities, and scheduling • Advance preliminary recruitment schedule II. Kickoff Meeting (On Site Meeting No. 1) and Follow Up May 16 • Active listening, cultural immersion to facilitate drafting of Candidate Profile • On-site, one-on-one interviews with elected officials • Group meeting with executive leadership team • Meetings and interviews with key stakeholders and community representatives • Draft Candidate Profile and obtain approval of final draft • Coordinate Marketing and Recruitment Strategies III. Go Live Date May 31 • The earliest, reasonable date at which the search responsibly “opens” • Post Candidate profile to Vail and Columbia ltd websites • “Be quick, but don’t hurry.” – Coach John Wooden IV. Active Recruitment Period May 31 – July 11 • Execute national marketing and advertising campaign • Targeted direct mailing of Candidate Profile to approximately 300-400 qualified candidates • Execute direct outreach, social media, and networking strategies, actively searching for qualified candidates aligned with Ideal Candidate description • Ensure opportunity is posted with ICMA, CML, etc. • Serve as Vail’s agent as to all interested persons and prospective candidates • Maintain contact with Vail, advise as appropriate V. Filing Deadline July 11 VI. Initial Review, Preliminary Screening, and Research July 12 – August 2 • Review of all resumes and cover letters • Invite leading candidates to initial interviews, distribute questionnaire • Conduct preliminary screening interviews via videoconference (preferred) • First level research (internet) • Send written report of Recommended Candidates to Vail VII. Recommendation of Candidates (On Site Meeting No. 2) August 2 • Brief Town Council in executive session on search and Recommended Candidates • Answer all questions regarding recruitment and candidates • Finalize process steps for Finalist Interview Process and establish Preliminary Schedule • Obtain instructions from Town Council • Notify all other applicants of their status May 17, 2022 - Page 48 of 119 V. Finalist Interview Process (On Site Meeting No. 3) August 11-12 • Secure participation of Finalists and Alternates (if any) • Conduct second level research (References and Background) for Finalists • Finalize Finalist Interview Process Steps, Schedule, Questions, and Exercises (if any) • Send written Report of Finalists to Vail • Assist Vail with Finalist Interview Process (1-2 days), providing professional opinion, recommendations, and facilitation services, as needed • Assist Town Council as needed with identification of Preferred Candidate • Advise as needed with respect to terms to be negotiated with Preferred Candidate VI. Final Steps ASAP • Complete detailed background and additional reference checks on Preferred Candidate • Assist with contract negotiation as needed until “essential terms” are agreed to • Contract approval and start date • Observe the successful service of the new Town Manager for years to come May 17, 2022 - Page 49 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: Town Council Retreat Recap and Draft 2022-2023 Action P lan Review P RE S E NT E R(S ): P atty Mc K enny, A ssistant Town Manager AC T IO N RE Q UE S T E D O F C O UNC I L: Council feedback regarding retreat and draft action plan. B AC K G RO UND: Town Council held a retreat on February 8 and the memo highlights the meeting business points that were discussed. A draft action plan (2022-2023) is included for review and discussion. AT TAC H ME N TS: Description Memo Council Retreat and Draft Action Plan 051722 May 17, 2022 - Page 50 of 119 1 To: Mayor and Town Council From: Town Manager’s Office Date: May 17, 2022 Subject: Overview of Town Council Retreat and Draft Action Plan (2022-2023) I. SUMMARY This update will be an overview of the February Town Council retreat and a preview of the results of the SWOT exercise (Attachment No. 1) with a request to town council to provide feedback about the proposed 2022-2023 draft action plan (Attachment No. 2). Specifically, the Town Council is asked to provide input on the following topics that were part of the discussions: • There was consensus to continue using the mission and vision statements and add the word “passion” to the values list (see page three for diagram) • There were comments that “sustainability” applies to each of the other three focus areas and there was a suggestion about describing the fourth focus as the “environment” (like prior years). Is there interest in using the descriptor “environment” as the fourth focus area and referring to sustainability as the ultimate objective across the four areas, (modify diagram to reflect changes)? • Based on the SWOT results, does council want to identify other priorities for 2022-2023? Suggestions from the exercise identified the following topics that were not part of the current draft work plan:  Develop strategic plan for use of reserves that addresses action plan goals.  Develop program that would support filling Vail’s empty office and retail spaces with entrepreneurial businesses.  Launch visioning process after completion of Steward Vail.  Develop plan to better manage visitation and capacity concerns. II. BACKGROUND The last Town Council retreat was held February 8, 2022, at which time there was a review of 2021 accomplishments, department work plans, discussion about vision, mission, values and a question posed about “what makes Vail great”, and SWOT exercise. The last Town Council Action Plan was adopted in 2018 and outlined goals in four focus areas, Community, Economy, Experience and Sustainability. May 17, 2022 - Page 51 of 119 2 III. TOWN OF VAIL RETREAT HIGHLIGHTS a. 2020 retreat (Pre-Public Health Crisis): Town Council engaged in a “Visioning Vail” exercise facilitated by Leader Edge Consulting, Inc. on January 20, 2020. Some of the priorities identified in 2020 are noted below:  Facilities, Events, Housing: secure dedicated funding sources  Transportation & Parking: focus on a multi-modal and valley wide transit services; focus on climate action plan to reduce greenhouse gas emissions  Housing: complete the 2027 Strategic Housing Plan b. 2022 retreat (Post Public Health Crisis): Town Council engaged in an annual retreat on February 8 led by the Town Manager’s Office. Discussion centered around several topics that are addressed below: Review of Vision, Mission, Values Statements There was continued support for the stated mission, vision with a suggestion to add “passion” to the list of values. Summary of comments:  How to create a diverse economy that also supports the resort economy?  How are these statements communicated with guest, visitors, residents, and partners?  Is there alignment between TOV and VRI regarding the statements?  How is TOV connected with its regional partners?  How can a balance be created between the resort and the community, a dynamic equilibrium per se?  There was consensus to include “passion” as a value that ties to the early beginnings and pioneers of Vail that captures their excitement and innovation for the launch of the ski area and community. May 17, 2022 - Page 52 of 119 3 Review of what makes or would make Vail great? Comments from this discussion are summarized: Feedback from council included the following comments:  The local businesses make Vail great!  The residents and families make Vail great!  Strong financial condition of Vail makes it great!  Quality of environment makes Vail great!  The ability to visit Vail and not need a vehicle! Some challenges were identified: • Parking & mobility around Vail. • Finding employees to work in Vail and a need for housing workforce locally. • Defining the guest experience that meets our target markets, including visiting guests and residents/community. • Offer recreational amenities and business options and services that attract guests and residents and maintains quality of life. • Is there more TOV can do to support the entrepreneurial business environment? • Sustainability should layer over all the focus areas. • Addressing demands of parking with transportation solutions for employees living down valley. Review Summary of SWOT comments There was a SWOT exercise conducted that helped compile both town council and the director team comments addressing the community’s strengths, weaknesses, opportunities, and threats. See Attachment No. 2 for compilation of comments. After a review of the retreat discussion comments and the detailed department work plans, the priorities are listed on the draft 2022- 2023 action plan. In many respects, the priorities identified in 2020 remain as important topics and initiatives in 2022. Feedback on Vail Tomorrow 2035: Vision Work with the Community There was some dialogue around next steps for conducting a visioning process that would engage the community since it has been a number of years since the last process was completed. There was some discussion about both the “Vail Tomorrow” (1996) and “Vail 2020 Strategic Action Plan” processes. There was consensus to finish the StewardVail (destination stewardship planning) first and then determine an approach to the next visioning process. It should be noted that the results of the community survey will be presented in June. The director team will review the action plan through the eyes of the survey results. Next Steps for Draft Action Plan (2022-2023) The Council is presented with a draft action plan that was compiled based on comments from the retreat and the detailed director work plans. The Manager’s Office and director team will begin to create the project plans for each topic with tactical information that will help identify progress. These updates will be presented quarterly. Attachments: No. 1: Summary of Comments for SWOT Exercise No. 2: Draft Action Plan Initiatives 2022-2023 May 17, 2022 - Page 53 of 119 Attachment No. 1 Town Council Retreat Tuesday, February 8, 2022 SUMMARY OF SWOT RESPONSES 4 STRENGTHS Town Council Feedback Directors Feedback  Great Council & Alignment (refers to prior council)  Master Plan Efforts are the Foundational Work (West Vail and Civic Area)  The Mountain, the People who live Here & the PASSION and caring of the community  Talented staff who take initiative  Vail Social & small town feel of community  Municipal / Resort Infrastructure  Cultural Opportunities & Programs  Abundance of Resources (access to services, recreation, residents)  Engaged Population (some open mindedness)  The Place & its appeal as a mountain with villages  Institutional Knowledge of Community and intellectual (brain power) community  Schools in Vail  Visitors & guests who visit regularly  The Brand & International Status of Vail  History / Foundation / People  Relationship between TOV & Business Community  Staying “introspective”  Acknowledging that there are Ebbs, Flows and Plateaus  Willing to take risks & open to new ideas  Housing as Infrastructure is a must for community; great leadership from prior councils  Vail InDEED type of thinking  The power of ideas  The power of nonprofits  the Chapel  Fiscal responsibility  Elected officials locally and regionally  Connectivity (airport and I70)  Regionalism  Strong service-oriented workforce culture  Financial strength that can be leveraged  Community facilities  Vail Hospital  Community & TOV resiliency  Ability to find solutions  Business community leadership with innovation, creativity, and commitment  Connectivity and accessibility  Respect of Vail from outside the community  Strong decision makers  Transportation (bus system)  Master Plans are implemented  Vail culture In summary Community Elected officials (local, regional, national) Vail residents, business owners, guests Vail’s organization Vail History Implement Master Plans (West Vail & Civic Area) Vail brand and culture (international platform) Housing as infrastructure Community Engagement Economy Financial Condition Business Community Regional thinking Experience Municipal Services Community amenities: schools, chapel, hospital Transportation (buses) Sustainability Community resiliency Sustainable Destination Certification and Stewardship Plans (climate action, gore creek, etc.) May 17, 2022 - Page 54 of 119 Attachment No. 1 Town Council Retreat Tuesday, February 8, 2022 SUMMARY OF SWOT RESPONSES 5 WEAKNESSES Town Council Feedback  Challenge to start a business  Lack of families  TOV not aligned with Ski Company  Lots of tourists  Climate change  I70  Regional transit  Year-round live music  Fun – don’t encourage fun  Dobson Arena  Guest experience as an excuse  Childcare  Opportunity to put down roots – Housing too expensive  Finite resources  Not always aligned as a community with the ski company  Access to town infrastructure with our aging population  Rising cost of living, childcare  Crowding at events, trailheads, bike path, ski mountain that often creates safety issues  Ability to protect the creek – loved to death  Not agreement about vision and mission with partners Directors Feedback  Wildlife and natural resources are at a critical point In summary Community Retention of people (employees, residents, families) Vail is less fun and spontaneous Community and ski company are not aligned Lack of housing Economy Challenges in starting a business in Vail Experience Dobson Arena Music Venues (and activation) Childcare Housing Guest Experience vision Over crowding Sustainability Impacts of climate change Not always aligned as a community with the ski company (vision and mission) Overuse of natural resources, trails  Lack of land and planning efforts  Diversity & equity in the community  Missing the middle on a staffing level  Ski season is shorter, and summer is longer  Lack or fear of innovation (using history & not looking forward)  Can’t control everything (as much as we’d like)  Not being able to progress through life’s phases/cycle – lack of housing  Work center but the community lives 30-40 miles away  Impacts of climate change May 17, 2022 - Page 55 of 119 Attachment No. 1 Town Council Retreat Tuesday, February 8, 2022 SUMMARY OF SWOT RESPONSES 6 OPPORTUNITIES Town Council Feedback  Create 2035 Vision  Finish Destination Stewardship Plan  Grow next generation and new leaders  More housing and working with partners for housing  Master Plan Implementation  Changing models for events funding & marketing (values based)  Increase diversity  Collaboration and work with innovative partners (eg. Holy Cross)  Work with Ski Company to revise Mountain Capacity Agreement (mountain capacity managed to capacity arrangement)  Eagle Valley RTA formation & implementation of better transit services  Diversity & Equity (create programs to introduce and include new guests to Vail)  Leadership in conservation / wildlife  Take advantage of “locals brain bank” (year- round and part time homeowners) to help develop creative solutions  Civic Area plan / Dobson Ice Arena improvements  Endowment Fund (Judge Allen)  Keep remembering why we are here! Keep the spirit alive and communication to newcomers that Vail is a special place!  More innovation for securing small businesses like the Vail InDEED program  Engaged community so use them  Continue leading the way for guest experience opportunities & customer service  Review history and determine future of Vail  Challenge status quo  Be bold in leadership and decision making  Acknowledge diversity of opinions  Take calculated risks  Partner with CMC for employee development opportunities  More opportunities leveraging Sustainable Destination Certification status for new innovations  Stewardship planning opportunities Directors Feedback  Infill development and redevelopment opportunities  Improve processes & efficiencies of the organization  Infrastructure legislation  I70 community and plans implementation working with CDOT  New Economy  Define the finish line, such as the 2015 championships that drove the end date  TOV Org succession plan  Creativity HUB (nonprofits, food market, music & culture, après center)  World Cup Level events that support competition and athletes  International place for promoting Vail as a remote work location  Further engagement with peer resorts programming In summary Community Engage Visioning process Regional partnering for workforce housing and other important initiatives (CMC, Ski Company, Government agencies, Utility Companies) Master plans implementation Increase diversity Explore opportunities for infill development and redevelopment Economy Support securing small businesses Support world class events Experience Be leader with guest experience and customer service Sustainability Grow next generation leaders Review and update mountain capacity agreement with ski company Leverage platform and opportunities related to Sustainable Destination Certification (peer resort exchange) May 17, 2022 - Page 56 of 119 Attachment No. 1 Town Council Retreat Tuesday, February 8, 2022 SUMMARY OF SWOT RESPONSES 7 THREATS Town Council Feedback  Popularity / Managing visitation to ensure quality of experience for community and resort  Focus on what Vail was and NOT what it can become  Watch that there isn’t too much analysis paralysis  Complacency and inaction  Not attracting young people; not fun & attractive place to live; losing passionate people  Vail must remain competitive with other resorts  Real estate costs too high  Vail Brand is threatened  I70 through Vail  Climate = high energy use locally = fires = drought  Vacant store fronts (West Vail)  Complacency or doing nothing; must move forward  Pandemic  Global Heating  Crisis Mentality = need good information and then look for solid long-term solutions  Environmental concerns = wildfire  Culture extinction  Attracting employees and affordability  Vail Resorts making decisions without TOV / Community input  Inability to live and work in town = loss of neighbors  Kicking can down the road = problems too complex  Stay away from either – or mentality and likely agree to land on somewhere in the middle Directors Feedback   Loss of mountain culture and move away from a monoculture community  Not having the “next plan”  Aging workforce regionally In summary Community Reactive vs. vision plan Wildfire Affordability Economy Vacant store fronts Experience Shrinking / aging workforce Vail losing its “fun” factor and culture Sustainability Exceeding carrying capacity Diversity in the mountain community Complacency, analysis paralysis Global / climate heating  Shrinking workforce (benefits, compensation, housing, retirement, livability, competition)  Isolation from others  Reactive vs. Vision plan  Exceeding carrying capacity (mountain and staff)  Staff shortages not meeting demands  Losing what makes Vail special  Lack of civility in communications  May 17, 2022 - Page 57 of 119 Attachment No. 2 DRAFT Action Plan Initiatives (2022-2023) 8 Goal Est. Progress Relevant Focus Area Timing 1. Implementation of West Vail Master Plan Ongoing Community Economy Some Years 1.1 Rezone residential and commercial areas 2nd & 3rd Q 2022 1.2 Determine TOV priorities for plan implementation 2nd & 3rd Q 2. Redevelop Timber Ridge Apartments Community Two Years (est.) 3. Ford Park Master Plan Amendments 2nd & 3rd Q Community / Experience 2022 4. Short term Rental Legislation 2nd Q Community 2022 5. Early Childhood Initiatives 2nd Q Community Ongoing 6. Formation of Eagle Valley Regional Transportation Authority Remainder of 2022 Community 2022-2023 7. Housing Initiatives Ongoing Community Ongoing 8. Wildland Urban Interface Legislation 2nd Q Community 2022 9. Implementation of Civic Area Plan 2022 Economy Some Years 9.1 Review Engineering Report on Dobson Arena 2nd Q 9.2 Review TIF Funding and develop strategic plan for use of funds in coming years. 2nd & 3rd Q 9.3 Review plan options to determine which areas would be ready for redevelopment 2nd & 3rd Q May 17, 2022 - Page 58 of 119 Attachment No. 2 DRAFT Action Plan Initiatives (2022-2023) 9 Goal Progress Relevant Focus Area Completion Date 10. Steward Vail (Destination Stewardship Plan) Remainder 2022 Economy Sustainability 2022 11. Public Works Shop Completion 2022 Experience Community 2022 12. Transportation & Mobility Plan 2022 Experience Community 2022 13. Parking Initiatives: upgrade parking technology 2nd & 3rd Q Experience 2022 14. Guest Experience Initiatives Ongoing Experience Economy Ongoing 15. USFS Fuels Reduction Project Ongoing Sustainability Ongoing 16. Identify Alternative Fuel Solutions 2nd – 4th Q Sustainability 17. Sustainable Strategic Plan 2022 Sustainability 18. Vail Nature Center Integration and Strategic Plan 2022 Sustainability Two Years 19. Peer Resorts Exchanges Ongoing All Focus Areas Ongoing 20. Open Lands Plan Updates 2022 Sustainability 12 months 21. Building Code Regs & Climate Action Plan Implementation 2nd Q Sustainability 12 months May 17, 2022 - Page 59 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: Vail L ocal Housing (V L HA) I nterviews P RE S E NT E R(S ): Tammy Nagel, Town Clerk AC T IO N RE Q UE S T E D O F C O UNC I L: Conduct interview B AC K G RO UND: There is one partial mid-term vacancy ending May 31, 2026 vacancy to fill on the Vail L ocal Housing A uthority. The role of Authority members is to act as Board of Directors for the business of the Vail L ocal Housing A uthority and serve in an advisory role to the Vail Town Council on housing-related matters. T he duties may include budget approval, policy recommendations, advocacy, staff oversight, strategic and long-term planning, and making recommendations for development and acquisition parameters. AT TAC H ME N TS: Description V L H A applications May 17, 2022 - Page 60 of 119 5/12/22, 11:01 AM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/029cbda4-5f85-4b44-ba13-92c414dbc6b8 1/4 VLHA Board Application The Council resurrected the Vail Local Housing Authority in 2001 after a seven-year absence. The five-member volunteer board meets on the second and fourth Tuesdays of every month at 3pm. The VLHA is responsible for: VLHA Budget approval Advocacy Coordinating with Town of Vail staff on housing initiatives Recommendations to Town Council for strategic long-term planning Name of Applicant * Phone Number * Email * Do you own property or a business in the Town of Vail?* Proof of eligibility * Erika Desseauve 3038871598 erikaa.madsen@gmail.com VLHA Eligibility Requirements Yes No Proof of ownership.pdf 157.19KB The mission of the Vail Local Housing Authority is to collaborate on the creation of additional deed restricted homes for year-round and seasonal Vail residences. May 17, 2022 - Page 61 of 119 5/12/22, 11:01 AM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/029cbda4-5f85-4b44-ba13-92c414dbc6b8 2/4 What skills and experiences do you have that will serve to advance the mission of the Vail Local Housing Authority?* Please describe your availability to attend these twice monthly meetings and the support you have your employer, if applicable, to do so? * What ideas would you suggest the Vail Housing Authority considers to be more effective in acquiring deed restrictions?* 5000 Characters Max I have lived in the Valley for almost 12 years now and have personally experienced the difficulty of finding housing, as well as struggled as a hiring manager trying to find employees due to the lack of housing. My husband and I were fortunate to purchase a deed restricted home 3 years ago in the Vail Commons neighborhood and have first-hand experience of what that process is like for individuals looking to purchase a home. It is crucial to continue to create more deed restricted homes for year-round and seasonal Vail residences, especially those who work in Vail and wish to continue to live in the community. I have experience working with budgets, brainstorming new ideas, meeting facilitation and extensive communication skills. I have also worked at various businesses within the Valley and have many points of contact with key businesses and individuals within the valley. The Vail Local Housing Authority meets twice monthly on the second and fourth Tuesday’s of each month from 3:00 pm to 5:00 pm. 5000 Characters Max I should be able to attend all meetings, with the exception if my child is sick and has to stay home from school or if I have a meeting that is impertinent for my position and am unable to reschedule. My employer is very supportive of my taking on such a role and will be as flexible as possible in order for me to participate in such meetings. The Vail Local Housing Authority relies upon deed restrictions as the tool to achieve home availability for year-round and seasonal Vail residents. They do this through implementing programs, initiatives and developments. 5000 Characters Max When I first moved to the Valley 12 years ago, housing did seem to fall short back then but not nearly as bad as it seems today and it baffles me and I keep wondering why. Is it because more people are offering their units for short-term rentals instead of renting to employees? Is it because more individuals moved here permanently and are residing in the units they used to rent? There has to be a large enough incentive for those who own property in order to sell them to be used for a deed-restricted unit. I think the Housing Authority took a good step in the right direction in their recent initiatives, but more needs to be done and fast. May 17, 2022 - Page 62 of 119 5/12/22, 11:01 AM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/029cbda4-5f85-4b44-ba13-92c414dbc6b8 3/4 What ideas do you have for more effectively implementing these policies and strategies to increase the supply of deed restricted homes for the Vail community?* How would your appointment to the Authority add value and bring about new solutions to the communities housing challenges? * The Vail Local Housing Authority, through the Vail Town Council, implements policies and strategies believed to best serve the Town in acquiring deed restrictions. 5000 Characters Max I think there needs to be a more cohesive relationship between the Town and local businesses in finding solutions to housing and implementing these policies. Without the backing of local business and the community, the Town will continue to struggle to find more deed restricted housing for individuals living here full-time. I think it is important to try and view this topic from all points of view: businesses, employees struggling to make ends meet, how it'll impact the Town overall, etc. By creation, the Vail Local Housing Authority serves to advocate for solutions to the Town’s decades long housing challenges. I have personally experienced the housing crisis and am fortunate to have bought in the Vail Commons. However, as a former hiring manager in the Valley, it is extremely hard to find employees mostly due to the lack of housing. I would like to do whatever I can in order to help address this issue, and as soon as possible. Last winter was extremely hard on all of those employed in Vail, mostly due to being short-staffed because no one can afford to live here, even while working 2 jobs. I would represent the younger, working class here in Vail, who want to live here and will do anything to make it work. I hope to continue to live here and raise my family here, but I know way too many individuals who are starting to relocate because they can't afford to live here. If this continues, who is going to serve the guests at the various restaurants in Town? Who is going to run the lifts in the winter, which is what draws most guests year after year? Who is going to drive the buses in the winter to help alleviate the parking struggles of this past winter? May 17, 2022 - Page 63 of 119 5/12/22, 11:01 AM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/029cbda4-5f85-4b44-ba13-92c414dbc6b8 4/4 Please describe your background and experiences in areas of knowledge such as real estate development, real estate finance, affordable housing, mortgage lending, property management, strategic planning and implementation, and similarly related fields.* Letter of Interest (optional) Resume (optional) 5000 Characters Max I don't have first hand experience in real estate, lending, property management, etc. However, I do have experience in planning and executing various projects, events, and at looking the bigger picture of what the end goal is. I have experience working and collaborating with various teams in various departments in order to reach a common goal. I have built relationships with various individuals throughout the valley, from the rich 3rd or 4th homeowner to the employee who is working 4 jobs in order to make ends meet. May 17, 2022 - Page 64 of 119 5/13/22, 2:06 PM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/430ac6bc-736d-4444-9408-46811ac8ea50/1/4 VLHA Board Application The Council resurrected the Vail Local Housing Authority in 2001 after a seven-year absence. The five-member volunteer board meets on the second and fourth Tuesdays of every month at 3pm. The VLHA is responsible for: VLHA Budget approval Advocacy Coordinating with Town of Vail staff on housing initiatives Recommendations to Town Council for strategic long-term planning Name of Applicant * Phone Number * Email * Do you own property or a business in the Town of Vail?* Proof of eligibility * Dan Godec 9703906630 DGODEC@GRNSTARFINANCIAL.COM VLHA Eligibility Requirements Yes No Alpine Letter.docx 11.81KB The mission of the Vail Local Housing Authority is to collaborate on the creation of additional deed restricted homes for year-round and seasonal Vail residences. May 17, 2022 - Page 65 of 119 5/13/22, 2:06 PM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/430ac6bc-736d-4444-9408-46811ac8ea50/2/4 What skills and experiences do you have that will serve to advance the mission of the Vail Local Housing Authority?* Please describe your availability to attend these twice monthly meetings and the support you have your employer, if applicable, to do so? * What ideas would you suggest the Vail Housing Authority considers to be more effective in acquiring deed restrictions?* 5000 Characters Max I've been a banker in the community for 32 years including many years in the Town of Vail. I continue to keep abreast of housing issues and opportunities. I appreciate and understand the challanges in building affordable housing and would like to offer my expertise and creativity to help craft solutions. I am familar with financing options and development practices. I maintain active relationships with elected officals as well as the business community and believe strongly in colaboration. Vail needs affordable housing! I was Treasurer for the successful 2A compaign for local Vail housing and support the mission of the Housing Authority. It isn't always easy but every effort should be made to meet the goals of the Town Council and locals businesses. I feel my skills will help create solutions. The Vail Local Housing Authority meets twice monthly on the second and fourth Tuesday’s of each month from 3:00 pm to 5:00 pm. 5000 Characters Max I have a conflict currently on the fourth Tuesday of each month but beleive I can more that Board meeting to a time that allows my full participation. My employer supports the Housing Authority and has indicated they are fine with my involvement The Vail Local Housing Authority relies upon deed restrictions as the tool to achieve home availability for year-round and seasonal Vail residents. They do this through implementing programs, initiatives and developments. 5000 Characters Max I think the In Deed program has been a success. I can see it expanding in the future. I believe residents are generally aware of the program and that effective communication will bring additional applications. The Vail Local Housing Authority, through the Vail Town Council, implements policies and strategies believed to best serve the Town in acquiring deed restrictions. May 17, 2022 - Page 66 of 119 5/13/22, 2:06 PM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/430ac6bc-736d-4444-9408-46811ac8ea50/3/4 What ideas do you have for more effectively implementing these policies and strategies to increase the supply of deed restricted homes for the Vail community?* How would your appointment to the Authority add value and bring about new solutions to the communities housing challenges? * Please describe your background and experiences in areas of knowledge such as real estate development, real estate finance, affordable housing, mortgage lending, property management, strategic planning and implementation, and similarly related fields.* 5000 Characters Max There are several parcels of land that could be considered for affordable homes. Land swaps, expanding existing deed restricted projects, working with land owners on concessions to move toward deed restricted developments, exploring land acquisitions on the west side of Dowd Junction, and generally being in every land development or redevelopment decision will help acheive additional deed restricted units. Solutions must be more than the Town writing checks to acquire land for deed restricted housing. By creation, the Vail Local Housing Authority serves to advocate for solutions to the Town’s decades long housing challenges. I bring a long history of development activity. Whether financing some of the largest projects in Vail to understanding options and actual development of projects I have been involved in real estate transactions that included large hospitality to single family units. I am creative and think outside the box when it comes to difficult projects. I have contacts throughout the Eagle Valley and interact weekly on housing opportunities. I am involved in several non-profit organizations, including being Chairman of the Eagle Valley Community Foundation. I've worked with Habitat for 25 years helping to negotiate land acquisitions. I know the other members of the Authority and can work well with the team. 5000 Characters Max With over 35 years of real estate financing experiance I can offer a perspective and approach that gets projects done. I've personally been involved in multi-family developments, lot developments, single-family builds and commercial projects. I understand both sides of the mortgage process, what it takes to get a project built as well as how potential residents can finance the units. I feel my business experiance will be helpful in strategic planning. Understanding the difference between talking about projects and actuall getting them completed is a strength I bring to the Authority. May 17, 2022 - Page 67 of 119 5/13/22, 2:06 PM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/430ac6bc-736d-4444-9408-46811ac8ea50/4/4 Letter of Interest (optional) Resume (optional) May 17, 2022 - Page 68 of 119 5/12/22, 11:02 AM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/3d4d3367-3469-4c48-9d69-a00948f8fd6f 1/4 VLHA Board Application The Council resurrected the Vail Local Housing Authority in 2001 after a seven-year absence. The five-member volunteer board meets on the second and fourth Tuesdays of every month at 3pm. The VLHA is responsible for: VLHA Budget approval Advocacy Coordinating with Town of Vail staff on housing initiatives Recommendations to Town Council for strategic long-term planning Name of Applicant * Phone Number * Email * Do you own property or a business in the Town of Vail?* Do you reside in Vail as your primary residence?* Proof of eligibility * Kaitlyn Merriman 7206009197 kaitlynjayne3@gmail.com VLHA Eligibility Requirements Yes No Yes No IMG_5777.jpg 859.41KB The mission of the Vail Local Housing Authority is to collaborate on the creation of additional deed restricted homes for year-round and seasonal Vail residences. May 17, 2022 - Page 69 of 119 5/12/22, 11:02 AM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/3d4d3367-3469-4c48-9d69-a00948f8fd6f 2/4 What skills and experiences do you have that will serve to advance the mission of the Vail Local Housing Authority?* Please describe your availability to attend these twice monthly meetings and the support you have your employer, if applicable, to do so? * What ideas would you suggest the Vail Housing Authority considers to be more effective in acquiring deed restrictions?* 5000 Characters Max Since moving to the valley I have worked for Vail Resorts, Walking Mountains Science Center, Russell’s Steakhouse, The Cycle Effect, Early Childhood Partners, and The Vail Valley Foundation in YouthPower365. These work experiences have given me a unique perspective on the housing situation in our community, including insights from long-time locals, tourists looking for accommodations, families struggling to provide basic needs for their children, and my own challenges with stable housing. Within my current position at YouthPower365, I work on our Family Engagement team, and consider myself a taproot with a direct connection to local families working to provide a better life for their children. This experience would allow me to bring community voice to the VLHA. The Vail Local Housing Authority meets twice monthly on the second and fourth Tuesday’s of each month from 3:00 pm to 5:00 pm. 5000 Characters Max I do have the support of my employer to attend these scheduled meetings and can make time in my schedule to attend. The Vail Local Housing Authority relies upon deed restrictions as the tool to achieve home availability for year-round and seasonal Vail residents. They do this through implementing programs, initiatives and developments. 5000 Characters Max Monetary incentives for those who do deed restricts their homes. Work with local developers and realtors to promote the program and provide their own incentives. The Vail Local Housing Authority, through the Vail Town Council, implements policies and strategies believed to best serve the Town in acquiring deed restrictions. May 17, 2022 - Page 70 of 119 5/12/22, 11:02 AM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/3d4d3367-3469-4c48-9d69-a00948f8fd6f 3/4 What ideas do you have for more effectively implementing these policies and strategies to increase the supply of deed restricted homes for the Vail community?* How would your appointment to the Authority add value and bring about new solutions to the communities housing challenges? * Please describe your background and experiences in areas of knowledge such as real estate development, real estate finance, affordable housing, mortgage lending, property management, strategic planning and implementation, and similarly related fields.* Letter of Interest (optional) 5000 Characters Max Increase public awareness of this program and its efforts. Work with realtors and homeowners selling to give preference or first right of refusal to a buyer who is willing to deed restrict. By creation, the Vail Local Housing Authority serves to advocate for solutions to the Town’s decades long housing challenges. My roots and connection to Vail run deep - I have had family living in the valley since the late 1960s. I have intentionally embedded myself in the Vail community and have become someone who is fiercely committed to contributing to my community in a positive and solution-oriented way. I am creative, positive, and willing to put in the effort needed. 5000 Characters Max I honestly do not have extensive experience in most of these areas. I am comfortable developing and implementing strategic plans as I have done this through my work with nonprofits for years. I have navigated the Vail Housing Lottery and am familiar with the Valley Home Store. I am motivated to learn and grow in these areas to be prepared for the VLHA. VLHA LOI_KM.pdf 50.44KB May 17, 2022 - Page 71 of 119 5/12/22, 11:02 AM Town Clerk Review https://lfapp01.vailgov.local/Forms/form/approval/3d4d3367-3469-4c48-9d69-a00948f8fd6f 4/4 Resume (optional)Kaitlyn_Merriman_Resume 2021.docx.pdf 511.47KB May 17, 2022 - Page 72 of 119 Kaitlyn Merriman Work History The Vail Valley Foundation / YouthPower365 Middle School Operations Manager Eagle County, CO | 8/2021 - Current ●Manage afterschool programs in all public middle schools ●Support families of students in these programs in English and Spanish ●Execute family engagement activities for middle schools ●Manage a team of two family engagement staff ●Oversee school on-site coordinators and work with them to create and execute afterschool and summer programming ●Support licensing of middle school staff members ●Work collaboratively with YouthPower365 staff to plan for long term goals and growth Early Childhood Partners / Healthy Families Vail Valley Family Support Specialist Eagle County, CO |1/2020 – 7/2021 ●Responsible for initiating and maintaining regular and long-term contact/support with families from diverse backgrounds in Eagle County ●Design and implement successful plans using approved curriculum for each home visit tailored to each family ●Maintain detailed wrien and electronic records of growth and progress for each family ●Establish a trusting relationship with each family in order to: ●Assist in strengthening the parent-child relationship ●Assist parents in improving their skills to optimize the home environment ●Improve the family support system and increase the family’s ability to problem solve ●Assume the role of advocate for families and their children ●Identify and refer families for contact/appointments at other supportive community agencies/resources ●Assist families in establishing goals and a plan for accomplishment of those goals ●Assessment of the typical growth & development of the children Contact Information kaitlynjayne3@gmail.com (720) 600-9197 1622 Maerhorn Circle Vail, CO 81657 _______________________________ Education 05/2011 University of Colorado at Boulder Boulder, CO Bachelor of Arts : Communications Courses & Trainings ●Expanding Quality in Infant-Toddler Care | CO Office of Early Childhood | Division of Early Care & Learning ●Youth Mental Health First Aid | 8 Hour Training | National Council for Behavioral Health ●30 hour professional development and training | Nature and Place-based Early Childhood Educator ●Occupational Proficiency Certificate | Early Childhood Education | Colorado Mountain College ●National Association for Interpretation | Certified Interpretive Trainer and Guide (CIT & CIG) ●Wilderness First Responder | Wilderness Medicine Institute an institute of the National Outdoor Leadership School May 17, 2022 - Page 73 of 119 Walking Mountains Science Center Community Programs Manager Avon, CO |5/2015 – 1/2020 ●Recruited, hired, trained, and supervised up to 20 seasonal Naturalist interns ●Prepared and tracked budgets for department and programs ●Managed all aspects of campus-based programs such as early childhood, interpretive walks, fee-based Environmental Education programs, and other special programs ●Managed Early Childhood Environmental Education programs with Eagle County Schools' preschools and ensured learning standards were met ●Provided Naturalists and greater Early Childhood Education community with ongoing professional development about nature-based strategies for early childhood ●Oversaw quality and age appropriateness of early childhood programs and curriculum ●Managed partnerships with other early childhood programs and facilities, including private and public preschools ●Maintained a volunteer program including volunteer training, oversight, scheduling, recognition, and professional development opportunities ●Oversaw general and day-to-day operations at the Avon campus and Exhibit Hall ●Managed gift store and re-ordered appealing and mission-oriented items to sell at two bookstores ●Established unique and appealing program opportunities provided between the organization's three locations Vail Resorts |PSIA Level 1 Certified Ski Instructor Vail, CO |11/2014 - 4/2015 ●Provided quality ski instruction to groups and individuals 3-6 years old in a safe and fun manner while upholding all Colorado Skier Safety Act rules/regulations and Company guidelines ●Supervised children 3-6 years old in class at all times; assisting at lunch and snack times; ensuring return of children to identified guardian City Of Boulder Open Space And Mountain Parks Education and Outreach Specialist Boulder, CO |1/2011 - 11/2014 ●Engaged with outreach contacts at public location and meetings in order to raise awareness and appreciation of OSMP's mission and charter, and promote environmental stewardship of local flora and fauna ●Provided assistance with special communications projects such as video production of accessible trails ●Planned and lead environmental education programs for all ages open to the public Volunteer Experience ●Community Advisory Commiee Member for Walking Mountains Science Center |1/2021-current ●Mountain Biking Mentor & Coach | The Cycle Effect | 7/2019-Current ●Farm Hand | Awhi Farm, NZ | 7/2013-10/2013 ●Supplementary Feedout Volunteer | Department of Conservation, NZ |3/2014 ●Environmental Educator | Island Bay Marine Education Centre, NZ |9/2013-1/2014 ●Student Group President | Africa Bags Non-Profit | 2008-2011 ●Catalina Island Conservancy Volunteer |3/2009 May 17, 2022 - Page 74 of 119 May 17, 2022 - Page 75 of 119 Dear Tammy Nagel and Vail Town Council members, I am writing to express my interest in becoming a member of the Vail Local Housing Authority. I have lived in Vail since 2014, when I moved to be the caretaker of my grandmother. My roots and connection to Vail run deep - I have had family living in the valley since the late 1960’s. I grew up spending time with family in Vail, and from that my sense of community and belonging was nurtured and blossomed. Since 2014 I have intentionally imbedded myself in the Vail community and have become someone who is fiercely committed to contributing to my community in a positive and solution-oriented way. Since moving to the valley I have worked for Vail Resorts, Walking Mountains Science Center, Russell’s Steakhouse, The Cycle Effect, Early Childhood Partners, and The Vail Valley Foundation in YouthPower365. These work experiences have given me a unique perspective on the housing situation in our community, including insights from long time locals, tourists looking for accommodations, families struggling to provide basics needs for their children, and my own challenges with stable housing. Within my current position at YouthPower365, I work on our Family Engagement team, and consider myself a taproot with direct connection to local families working to provide a better life for their children. I am continuously connecting families to resources for basic needs, and affordable long-term housing is the area of most concern. As local children and students grow, they do not see living and working in Vail as a viable option, largely due to lack of affordable housing. We are failing to retain our growing local workforce and keep locals willing to work close to their families and community. During my 5 years with Walking Mountains Science Center, we were in a fortunate position to build housing for our seasonal employees, a temporary solution to a much greater systemic issue. I have watched good friends and active community members move away from the valley for no other reason than lack of affordable housing. When I think of Vail, I think of home. This valley is where I want to spend my life, and this community is where I belong. I have a genuine desire and commitment to stay in Vail and contribute my time to help create solutions working with private sector partners and other local governments. I am proactive, open-minded, and willing to “role up my sleeves” and help VLHA bring solutions for council’s consideration. I have been thinking about this issue for the last 5+ years and have been involved to a limited degree. Now I am in a position to activate my experience and become an expert and advocate in alignment with council’s priority for housing. I am aware of the time commitment and have the time to actively participate in VLHA monthly meetings. Thank you for considering my application, I appreciate your time and efforts. Warmly, Kaitlyn Merriman May 17, 2022 - Page 76 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: D R B / P E C Update P RE S E NT E R(S ): J onathan S pence, Planning Manager AT TAC H ME N TS: Description May 4, 2022 D R B Meeting Results May 9, 2022 P E C Meeting Results May 17, 2022 - Page 77 of 119 D ESIG N R EVIE W B O AR D May 4, 2022, 2:00 P M Town Council Chambers and Virtual on Zoom 75 S. Frontage Road - Vail, Colorado, 81657 1.Call to Order 1.1.Register in advance for this webinar: https://us02web.zoom.us/webinar/register/W N_bA K S68B E Rc2RR1kKiF N6qg After registering, you will receive a confirmation email containing information about joining the webinar. 1.2.Attendance Present: Doug Cahill, Erin I ba, Peter Cope, Kathryn Middleton, Kit Austin 2.Main Agenda 2.1.D R B22-0071 - Potato Patch Townhomes Final review of an exterior alteration, (decks/railing/garage doors/siding/stucco) Address/Legal Description: 770 Potato Patch Drive/ Lot 6, Block 2, Vail Potato Patch Filing 1 Applicant: Potato Patch Townhomes, represented by Bold Services Planner: J amie Leaman-Miller Erin I lba moved to to approve, with the findings that the application meets 14- 10-2 and 14-10-5. Kathryn Middleton seconded the motion and it passed (5- 0). 2.2.D R B21-0307.001 - 286 Bridge St. Inc. Final review of a change to approved plans (A C) Address/Legal Description: 286 Bridge Street/Lot A & B, Block 5A, Vail Village Filing 1 Applicant: 286 Bridge St. I nc., represented by S3 Architectural Group L L C Planner: J onathan Spence Erin I lba moved to to approve, with the findings that the application meets 14- 10-2 and 14-10-5. Kathryn Middleton seconded the motion and it passed (5- 0). 2.3.D R B19-0652.001 - Vail Corp Final review of a change to approved plans (conformance with applicable standards) May 17, 2022 - Page 78 of 119 Address/Legal Description: 3700 North Frontage Road East/Lot 1, East Vail Workforce Housing Subdivision Applicant: Vail Corp the Fixed Assets Department, represented by OZ Architecture Planner: J onathan Spence Erin I lba moved to table to May 18, 2022,or to a meeting convenient for the applicant. Kathryn Middleton seconded the motion and it passed (5-0). 2.4.D R B22-0133 - Colorado Morning Star Realty L LC Final review of an exterior alteration, (furnace venting) Address/Legal Description: 4997 Main Gore Drive North/ Lot 1, Block 4, Bighorn Subdivision 5th Addition Applicant: C OL ORA D O MORNI NG S TA R RE A LTY L L C, R & H Mechanical Planner: J onathan Spence Erin I lba moved to to table to May 18, 2022, or to a meeting convenient for the applicant. Kathryn Middleton seconded the motion and it passed (5-0). 2.5.D R B21-0451 -Gravity Haus Final review of an exterior alteration (planters/posts) Address/Legal Description: 352 East Meadow Drive/Lot Tract B, Vail Village Filing 1 Applicant: Vail Mountain Lodge, represented by Studio Lemonade Planner: Greg Roy Erin I lba moved to to approve, with the findings that the application meets 14- 10-2, 14-10-4, and 14-10-5. Kathryn Middleton seconded the motion and it passed (5-0). 2.6.D R B22-0104 - Gravity Haus Vail L LC Final review of an exterior alteration, (A C system) Address/Legal Description: 352 East Meadow Drive 13 & 14/ Lot Tract B, Vail Village Filing 1 Applicant: Gravity Haus Vail LLC, represented by Climate Control Company Planner: Greg Roy Erin I lba moved to to table to May 18, 2022, or to a meeting convenient for the applicant. Kathryn Middleton seconded the motion and it passed (5-0). 2.7.D R B22-0143 - 333 B D R L LC Final review of an exterior alteration, (door/deck/gate/trellis) Address/Legal Description: 333 Beaver Dam Road/ Lot 41, Block 7, Vail Village Filing 1 Applicant: 333 B D R L L C, Represented by Shepherd Resources I nc. Planner: Greg Roy Condition: The applicant shall remove the gate from the scope of the application prior to building permit submittal. May 17, 2022 - Page 79 of 119 Erin I lba moved to to approve with a condition, and with the findings that the application meets 14-10-2. Kathryn Middleton seconded the motion and it passed (5-0). 3.Staff Approvals 3.1.B22-0105 - Karja LL C Final review of an exterior alteration (reroof) Address/Legal Description: 265 Forest Road/Lot 21, Block 7, Vail Village Filing 1 Applicant: Karja L L C, represented by K C Company I nc. Planner: J onathan Spence 3.2.B22-0118 - Lohre Mountain Haus LL C Final review of an exterior alteration (windows/doors) Address/Legal Description: 3954 Bighorn Road Unit 6E/Lot 6, Gore Creek Park Subdivision Applicant: Lohre Mountain Haus LLC, represented by Carlson Construction Company I nc. 3.3.B22-0131 - Agneberg Residence Final review of an exterior alteration (reroof) Address/Legal Description: 2635 Davos Trail/Lot 20, Block B, Vail Ridge Subdivision Applicant: Larry Agneberg, represented by Loff Roofing Services 3.4.D R B22-0080 - Korch Residence Final review of an exterior alteration (A C Unit) Address/Legal Description: 4284 Columbine Drive Unit D/Bighorn Subdivision Applicant: Bradley & Angela Korch, represented by AW I Custom Construction Company Planner: J amie Leaman-Miller 3.5.D R B22-0130 - Hovey Residence Final review of a tree removal Address/Legal Description: 1339 Westhaven Circle/Lot 23, Glen Lyon Subdivision Applicant: Nancy M. Hovey, represented by Old Growth Tree Service Planner: J amie Leaman-Miller 3.6.D R B22-0114 - 1969 Circle Drive L LC Final review of an exterior alteration (gravel area) Address/Legal Description: 1969 Circle Drive/Lot 30, Buffehr Creek Resubdivision Applicant: 1969 Circle Drive L L C, represented by Martin Manley Architects 3.7.D R B21-0549.001 - Villa Cortina May 17, 2022 - Page 80 of 119 Final review of a change to approved plans (driveway width) Address/Legal Description: 22 West Meadow Drive/Lot H, Vail Village Filing 2 Applicant: Villa Cortina, represented by Current Architects Planner: J amie Leaman-Miller 3.8.D R B22-0090 - Paden Holdings L LC Final review of an exterior alteration (windows) Address/Legal Description: 600 Vail Valley Drive Unit A1 & A P-34/Tract B, Vail Village Filing 7 Applicant: Paden Holdings LLC, represented by Beth Levine Architect I nc. 3.9.D R B22-0127 - D FV H L LC Final review of an exterior alteration (hot tub) Address/Legal Description: 4017 Lupine Drive Unit 7A/Lot 7, Bighorn Subdivision Applicant: D F V H LLC, represented by Alicia Davis Architect P C 3.10.D R B21-0271.001 - Gruson Residence Final review of a change to approved plans (hot tub) Address/Legal Description: 814 Potato Patch Drive/Lot 3, Block 1, Vail Potato Patch Filing 1 Applicant: Andreas & Negrete Gruson, represented by Pierce Austin Architects Planner: J onathan Spence 3.11.D R B22-0087 - Ogier Boutique Final review of an exterior alteration (doorway/windows/awning) Address/Legal Description: 141 East Meadow Drive/Lot P & Tract C, Block 5D, Vail Village Filing 1 Applicant: Solaris Commercial Owner L L C, represented by Sinclair Architecture Design Planner: J onathan Spence 3.12.D R B22-0129 - Stone Residence Final review of an exterior alteration (A C) Address/Legal Description: 1880 West Gore Creek Drive Unit W /Lot 48, Vail Village W est Filing 1 Applicant: Michele W. & Robert A. Stone, represented by Vail Management Company Planner: J onathan Spence 3.13.D R B22-0145 - Pitkin Creek Townhomes Final review of an exterior alteration, (reroof) Address/Legal Description: 4021 Bighorn Road/ Pitkin Creek Park Phase I I 4041 Bighorn Road/ Pitkin Creek Park Phase I I Applicant: Pitkin Creek Townhomes, represented by Horizon Roofing May 17, 2022 - Page 81 of 119 Planner: J onathan Spence The applic ations and information about the proposals are available for public inspection during regular office hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the project orientation and the site visits that precede the public hearing in the Town of Vail Town C ounc il Chambers. Times and order of items are approximate, subject to c hange, and cannot be relied upon to determine at what time the Design Review Board will c onsider an item. Please call 970-479-2138 for additional information. Sign language interpretation available upon request with 24-hour notification, dial 711. May 17, 2022 - Page 82 of 119 P L ANNI NG AND E NV I RO NM E NTAL C O M M IS S IO N M ay 9, 2022, 1:00 P M Town Council Chambers and Virtual on Zoom 75 S . Frontage Road - Vail, Colorado, 81657 1.Call to Order 1.1.Register in advance for this webinar https://us02web.zoom.us/webinar/register/W N_tX L0eRs9QKieoSkwg888J w After registering, you will receive a confirmation email containing information about joining the webinar. 1.2.Attendance Present: Reid Phillips, Bill J ensen, Bobby Lipnick, J ohn Rediker, Karen Perez and Henry Pratt Absent: Brian Gillette 2.Main Agenda 2.1.A request for the review of a variance from Section 12-6D-6 Setbacks, Vail Town Code, in accordance with the provisions of Section 12-17-1, Variances, Vail Town Code, to allow encroachment into a setback for an addition, located at 2665 Larkspur Lane/Lot 7, Block 2, Vail I ntermountain Development Subdivision, and setting forth details in regard thereto. (P E C22-0012) Applicant:Deborah W allace Zimmermann, represented by ND G Architecture Planner:J amie Leaman-Miller Planner Leaman-Miller introduced the project and walked the commission through the proposed setback encroachment and the recommended motion. Bill Nutkins, representing the applicant, provided a presentation and spoke to the orientation of the home and existing neighborhood pattern. Bill also spoke to annexation and regulations possibly in place at that time. Spoke to the applicants desires in relation to the home. Bill concluded with his analysis of the required criteria and the neighborhood context. J enson inquired about the utility easement encroachment. Leaman-Miller responded that this would be handled at D RB. Perez asked for confirmation from the applicant that the are no site constraints other than the existing home. Nutkins provided clarification. Perez explained the code provisions and the relationship to this application. May 17, 2022 - Page 83 of 119 Nutkins reiterated his earlier points about existing neighborhood conditions. Phillips spoke to the proposal and how minor accommodations could bring the home into conformance. Philips spoke to the criteria and the project not meeting it. Lipnick asked about the existing nonconforming parking. Nutkins asked for clarification about the criteria. Pratt spoke to the application and the criteria. Agreed with Commissioner Philips about the ease of compliance. Rediker agreed with others that the criteria is not met and that other solutions do exist. Perez agreed with Rediker and others. Henry Pratt moved to to deny. Karen Perez seconded the motion and it passed (6-0). Absent:(1)Gillette 2.2.A final review of an amendment to a conditional use permit, pursuant to Section 12-9C-3, Conditional Uses, Vail Town Code, and Title 12, Chapter 16, Conditional Use Permits, Vail Town Code, to amend the approved conditional use permit for the buildout of Level 5 of the helipad building. At the time of the East W ing approvals, the uncertainty of uses for this space required a future C UP amendment. Applicant:Vail Health, represented by Braun Associates I nc. Planner:J onathan Spence Planning Manager Spence introduces the request. He talks about the proposed uses. Craig Cohn represents the applicant. Perez asks if the applicant is Vail Clinic I nc? Cohn clarifies that the is parent organization. J ensen asks about the relocation from the professional building to the 5th floor. J ensen asks about the future of the professional building. Spence says that is currently unknown as the hospital evaluates future needs. Spence says the movement should increase the experience for users and employers. Lipnick asks if it will be vacant. Cohn says it will move patient uses from this building to the hospital. The age and condition of the professional building is not conducive for patients to use some floors. The spaces vacated for medical uses are not planned for backfill at the moment. Perez asks what that means for parking? May 17, 2022 - Page 84 of 119 Cohn talks about parking spaces on site. Patient parking will shift from the professional building to hospital. Perez says it’s a sharp narrow turn into the parking structure. I f more users will be going there, she recommends it’s striped. That is her only concern. Cohn says they are making repairs on that ramp that will include the striping. Spence asks about the urgent care use. Cohn says the urgent care use will shift from the first to fifth floor. Rediker asks for public comment. Merv Lapin lives in the neighborhood. He asks if the professional building will eventually be demolished. Cohn says that is not in the plans. Lapin asks if the medical professional building was a concern for the helicopter flight plan. Cohn says it was not. Lapin asks about the land exchange and other agreements in relation to the next application. W hy was Vail Health not involved in the comments related to the Evergreen? Rediker says that comment would be more appropriate with the next application as it relates to that. J ensen and Phillips support this request. Pratt has no comment, Lipnick supports. Rediker thinks the application is straightforward. I t is a permitted conditional use under Town Code. I t complies with 12-16, he is in favor of approval. Henry Pratt moved to to approve with conditions. Bobby Lipnick seconded the motion and it passed (6-0). Absent:(1)Gillette 2.3.A request for review of Major Exterior Alteration, pursuant to Section 12-7H- 7, Exterior Alterations or Modifications, Vail Town Code, to allow for redevelopment of the Evergreen Lodge, located 250 South Frontage Road West/Lot 2W, Block 1, Vail Lionshead Filing 2, and Lot F-1, Vail Village Filing No. 2 and setting forth details in regard thereto. (PE C22-0006) Applicant:HC T Member, L L C represented by Mauriello Planning Group Planner:J onathan Spence Spence introduces the items. The applicant is represented by Dominic Mauriello, Matt Kreilich, and Ross Altheimer with Ten x Ten Landscape Architecture who provided a May 17, 2022 - Page 85 of 119 presentation. Mauriello gives a summary of the P E C comments from the last meeting and discusses ongoing community outreach. He discusses the schedule for next steps. Kreilich gives a presentation on the proposed green roofs. He talks about the proposed square footage for green roofs and precedents for green roofs in similar climates. Lipnick asks if they learned about potential problems of green roofs at altitude. Kreilich says it can be challenging when you slope the green roof sections. Mauriello talked with W alking Mountains about the maintenance of these roofs, confirms that sloping roofs can cause challenges. Flat roofs can reduce the heat island effect. Phillips asks about examples of sloped roofs. At what point is the slope too much for a green roof? He doesn’t think the commission is necessarily disputing the green roofs, but they did have comments about the flat roofs. Kreilich says they are working through the architecture regarding the roof transitions. Lipnick asks if they are proposing native vegetation. Altheimer says they have been using local resources, and it will be a mix of native and adaptive species. He talks about the landscape plan for the green roofs. He talks about types of green roofs systems. He talks about the advantages of flat roofs. J ensen asks if the green roof is the justification for a flat roof? Or is another floor the reason for the flat roofs. Kreilich says they will continue to address this, regarding the previous comments about flat and sloped roofs. Lipnick asks how a pervious roof helps snow management. Altheimer says it helps collect and filter the snow and moisture. Kreilich talks about how flat roofs have proved better for snow management in his previous experience. Lipnick asks if the weight is an issue? Kreilich says the structural engineers design for that. Mauriello says he has seen around Vail that flat roofs have done better than sloped roofs with snow management. He says the applicants are still working to address the concerns around guidelines and sloped roofs as well as maintain the proposed green roof. Pratt asks if the intent is to keep the green roofs green. How much water would this take? I t is a balancing act of sustainability versus water use especially in a drier climate. May 17, 2022 - Page 86 of 119 Ross says utilizing plants from the region can help address this, especially during establishment which is a critical time. Being in the valley, it may also need less water than places like the front range. Rediker echoes Pratt’s concerns. He wants to know about re-using, recycling water on the site to help cut down on water usage. He also wants to know how many estimated gallons per year this would take. Mauriello talks about live beds. He talks about the permitted uses in the district. He talks about the proposed number of units, there is a significant increase in available live beds. He talks about the live bed policy in the Town. He addresses the Lionshead Redevelopment Master Plan (LRMP). He summarizes the presentation and says they will address other commissioner comments from the first meeting in detail at the next meeting. Lipnick emphasizes the importance of a restaurant on site. Mauriello says they have thought about that, considered options like a ghost kitchen for room service or a café or market in the lobby. They are trying to balance the various considerations. J ensen says it’s clear they are complying with the intent of live rooms. I t’s one thing to comply, it’s another to manage the operations. He doesn’t think the restaurant piece is as critical, but perhaps a market would be appropriate. There must be some level of service from a food amenity standpoint. Mauriello says there would be housekeeping on site as well as a front desk. Rediker references revised LRMP, 5.19.3. Opportunities for increasing the 128 units already on site should be evaluated during the development review process. He’s concerned if all owners don’t have to participate in the potential management program it will be more difficult to have all the beds operating. The size of the building is increasing significantly without an increase in accommodation units (A Us). Mauriello says there will be smaller, hotel type units for people to occupy. The experience has been that similar type units have been rented. He doesn’t know how the short-term rentals will be managed yet as they are working through it. He says they have significantly increased the number of keys related to the project. Rediker clarifies there are 135 condominiums and 128 A Us as proposed. Mauriello says there may be some flexibility with the A U number. Pratt asks if the Lion has lock-offs? He asks if they could provide occupancy rates from there or other examples. Mauriello says they can ask around and try and gather some examples. J ensen wants to know what percentage of rentals are single lock-offs. Pratt says Antlers is very successful, but the product occupies a different niche than what is proposed. Rediker references L RMP 5.19. He wants to make sure the proposal is May 17, 2022 - Page 87 of 119 living up to the language here. As a potential higher end product, he is concerned homeowners will not be interested in putting their units into a rental pool. He would like to see a cross-section comparing buildings in the area so the P E C and public could understand the proposed building height and massing. Going back to 2015, he understands that things change but wants to make sure the proposal reflects the comments from that time. There will be concerns from people about the massing along the frontage road. Pratt says the master plan from 2015 did show a gap between the buildings. There was some light and air present before and would like to see more of that. Commissioner Pratt leaves the meeting. Mauriello says the graphics at the time were conceptual. He talks about the proposed stepping for the building. He says they gave a live bed presentation to the council at the time. The applicants also heard the P E C regarding the stream setbacks. Rediker asks for public comment. Ron Robins speaks on behalf of Vail I nternational. He addresses some points from the presentation. The explanation of the green roofs doesn’t address the L RMP requirements for roof forms. He thinks this is an attempt to add another floor and increase the density to the maximum allowable. The green roof will not be green most of the year. He talks about noise reduction and the heat island effect, as well as the proposed plantings. He is concerned about the green roof failing down the road and what that will entail. He says the roof will require substantial irrigation. Regarding the live beds he says the intent is not the application. He wants to know more details about the proposed occupancy as it relates to the different unit types. There is a distinction between available and used units. He talks about property management and the example of the Antlers, which has exemplary on-site management. He doesn’t think owners could be encouraged or required to use on site services. He thinks a massing model will show the building is large for the site. Merv Lapin lives in the neighborhood. He felt that Vail architecture would be applied to Lionshead, he now thinks the opposite is happening. He thinks the modern architecture is out of place here. He asks how you guarantee live beds? He says the P E C has enormous power in regard to variances and encourages them to negotiate for what they want. He says Middle Creek is an important issue in this. He is concerned there is only 20 feet between buildings, as well as a building in the helicopter flightpath. Rediker asks for commissioner comment. Perez encourages the applicant to look at the language with respect to compliance. She references the fiscal goals in the master plan. She agrees that lock-offs don’t necessarily translate to occupied beds. She is concerned about the flat roofs and the size and mass of the project. She is concerned about the potential lack of amenities given the relative isolation of the site. Lipnick encourages the applicant to address fractional units and timeshare units if they will be part of it. How do you guarantee live beds? He would like to see numbers from other examples. He agrees with Perez regarding the amenities on site. May 17, 2022 - Page 88 of 119 Phillips appreciates the additional proposed green space. He wants to explore the possibility of sloping roofs and breaking up the massing. Regarding the beds, he has trouble cornering a developer for a product that would not work in the market. I n his experience, flat roofs are a challenge in Vail. J ensen addresses the live beds. He thinks a fully equipped unit may do better. He shares the concerns about how lock-offs will be used. He shares the concerns about the flat roofs, as well as the mass and scale of the building in relation to the site. Karen Perez moved to to continue to J une 27, 2022. Reid Phillips seconded the motion and it passed (6-0). Absent:(1)Gillette 2.4.A request for review of a Conditional Use Permit, pursuant to Section 12- 7H-2 Permitted and Conditional Uses; Basement or Garden Level, and Section 12-7H-3; Permitted and Conditional Uses; First Floor or Street Level, Vail Town Code, in accordance with Title 12, Chapter 16, Conditional Use Permits, Vail Town Code, to allow for dwelling units and attached accommodation units on the basement, garden level or first floor of the redevelopment of the Evergreen Lodge, located 250 South Frontage Road West/Lot 2W, Block 1, Vail Lionshead Filing 2, and Lot F-1, Vail Village Filing No. 2 and setting forth details in regard thereto. (P E C22-0007) Please see the combined staff memorandum, with attachments, included with P E C22-0006. Applicant:HC T Member, L L C represented by Mauriello Planning Group Planner:J onathan Spence Karen Perez moved to to continue to J une 27, 2022. Reid Phillips seconded the motion and it passed (6-0). Absent:(1)Gillette 2.5.A request for the review a variance from Section 12-7H-10, Setbacks and Section 12-7H-14 Site Coverage, Vail Town Code, pursuant to Title 12 Chapter 17, Variances, Vail Town Code, related to below grade improvements for the redevelopment of the Evergreen Lodge, located 250 South Frontage Road W est/Lot 2W , Block 1, Vail Lionshead Filing 2, and Lot F-1, Vail Village Filing No. 2 and setting forth details in regard thereto. (P E C22-0008) Please see the combined staff memorandum, with attachments, included with P E C22-0006. Applicant:HC T Member, L L C represented by Mauriello Planning Group Planner:J onathan Spence Karen Perez moved to to continue to J une 27, 2022. Reid Phillips seconded the motion and it passed (6-0). Absent:(1)Gillette May 17, 2022 - Page 89 of 119 2.6.A request for a final recommendation to the Vail Town Council on a major amendment to Special Development District No. 36, Four Seasons, pursuant to Section 12-9A-10, Amendment Procedures, Vail Town Code, to allow for reconfiguration of existing accommodation units, fractional fee units and dwelling units, and to amend the Employee Housing Plan to locate a portion of the existing onsite employee housing offsite, located at 1 Vail Road/Lots A-C, Vail Village Filing 2, and setting forth details in regard thereto. (P E C21-0059) Applicant:Four Seasons Resort, represented by Andrew Sellnau Planner:J onathan Spence Spence introduces the application and the history of the application. The proposed offsite unit locations were previously indeterminate, they are now within the limits of Vail as well as in Eagle Vail. J ensen asks if some of the rooms would be converted to A Us? Spence confirms. Andrew Sellnau represents the applicant and gives a presentation. He talks about the history of the property. He talks about existing employment and employee housing. He says the utilization of the dorm rooms has been well below capacity. They have worked best for employees on a short-term basis. Sellnau talks about the revised proposal, which would maintain 12 onsite dorm rooms as well as replacing the other 16 onsite deed-restricted dorms rooms with offsite deed restrictions in the Town of Vail and on EagleVail building. He talks about the additional proposed amendments to S D D No. 36. Rediker asks if the rental program is mandatory for condominium owners. Sellnau says is it not mandatory, but from a practical standpoint, rentals have not happened on AirBnB or V RB O. There are 28 condos in the building, 21 or 22 participate in the rental program. Lipnick asks about the unfunctional hotel rooms which would be converted to condominium rooms. Sellnau says they are contiguous, and unusual configurations have contributed to their difficulties. I f they were converted to condominium units it would address some of these configuration issues. Lipnick clarifies that it is an access issue versus views. Sellnau confirms. J ensen asks about the 16 deed-restricted dorm rooms and how those would be converted to hotel rooms. Sellnau details the square footage numbers of the conversion. J ensen asks about where the replacement dorms rooms/beds would be located. Sellnau talks about the calculations involved per town code. He addresses the EagleVail location in the VailDaily building. He summarizes that this is May 17, 2022 - Page 90 of 119 geared towards providing desirable housing for employees versus checking the box. He says the proposed solution addresses the previous concerns from Town Staff and officials. J ensen asks how long it will take to find the additional bedrooms in Vail. Sellnau says it may take some time as there are challenges in town. They are trying to come up with a program they can do as they go along. The new hotel rooms will not be instituted until off-site E HUs can be located. Perez addresses the last P E C meeting for this item. She feels the applicant is not addressing the issue that the dorm rooms are underutilized because they are not appealing or livable. Have you looked into reconfiguring the places you do have to be a leader for affordable housing in town? W hen this project was approved, it was clear that these units had to be in town. She is concerned the Vail Daily building is in a non-residential area. She asks about master leasing some of these units. Sellnau says they would be open to some master leases to address it. I n addition to the deed-restricted units, they are giving the applicants first right to rent the units. The Town of Vail would have next right to fill that vacancy. Perez asks how many units are currently available? Sellnau says none are currently available, as they become available, they would work towards filling them. I n regard to reconfiguring the existing units on site, there are common HOA areas which come into play. Reconfiguring those sites may also result in a reduction of units which they didn’t feel was advisable. Perez asks if they have located any of the Vail sites. Sellnau says not yet. Phillips understands they have inherited this issue. She understands the dorm rooms were $600 per bed, she thinks that was an aggressive price that led to their underutilization. Phillips asks about the original approval and references the requirements for offsite housing. Spence talks about the program for removing deed-restrictions, which is not applicable to this project as it is separate from inclusionary zoning or commercial linkage. Phillips says the point is how difficult it is to maintain employee housing in Vail. He is concerned about the P E C allowing the obligation outside of the town. He appreciates that the proposal is now closer to Vail but is concerned that half of the obligation is still unlocated. He says this is an obligation that relates to the original approval. Spence clarifies that the entire package is under review and staff has undertaken a significant review; Phillips appreciates the effort and bringing the out-of-town options closer. He would like to see employee parking on site. Sellnau says the scenario exists today, regarding the parking concerns. They are taking empty beds and moving them to where they will be used and May 17, 2022 - Page 91 of 119 occupied. He talks about trying to further the Town’s goals of deed- restrictions. Phillips says one of their competitors built an employee housing facility. I t’s important to keep employee housing as close as possible. Spence says the proposal is not above and beyond the requirement of the code. But it is above and beyond the current situation. Phillips agrees but says it is troublesome to remove it from the Vail core. He is concerned about transportation and parking. J ensen mentions converting the dorm rooms to some rooms that year -round employees could live in. He thinks the current rate works for some employees. Rediker asks for public comment. Spence says a letter of support was received this morning. Perez says the proposal is better than the previous but doesn’t think it goes far enough. She doesn’t think the applicants have exhausted all possible avenues in terms of reconfigurations. The proposal needs to go further. Lipnick supports this agenda item. Phillips appreciates the work that has been done. He feels he may be able to support in the future with additional conditions and work. J ensen commends the applicant for looking for solutions. He must respect the original approval, it is critical to maintain the affordable housing base in Vail, at this point he will not support. Rediker says there is a conflict between highest and best use regarding making money for the applicant and the required employee housing. There is an employee housing crisis in town, and this would be a step backwards. I t doesn’t comply with town plans or housing policies. The Vail Daily building is not stable housing as proposed; it is in a commercial zone next to the interstate. He is not convinced that deed-restrictions are the best way to guarantee employee housing as it does not address the affordability problem. I f the dorm-style housing doesn’t work, then convert it to on-site employee housing that is more desirable. The point is to have employees living and working in town full time, which the proposed application does not meet. Karen Perez moved to to deny. Bill J ensen seconded the motion and it passed (5-1). Ayes:(5)Rediker, J ensen, Perez, Phillips, Pratt Nays:(1)Lipnick Absent:(1)Gillette 3.Approval of Minutes 3.1.April 11th, 2022 P E C Results May 17, 2022 - Page 92 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: F uture Council Meeting Topics AT TAC H ME N TS: Description Future Topics May 17, 2022 - Page 93 of 119 Printed on May 12, 2022 To: Mayor and Town Council From: Town Clerk’s Office Date: May 17, 2022 Subject: Proposed agenda topics for future meeting agendas Vail Town Council Meetings Topics & Times subject to change "Time of Day" 7-Jun-22 Review HB 1117 Local Marketing Districts New Legislation afternoon Community survey results afternoon or evening? Ord. Short term rental legislation evening Ord. No. 7 Wildland Interface Code Amendments 2R & PH evening 21-Jun-22 Housing Updates afternoon Presentation 2021 Financial Statements (audit) ? evening 2-Aug-22 Review Applications for TM; select candidates Exec Session August 11 & 12 Interviews for Town Manager (detail scheduled pending) All day 16-Aug-22 Council's Budget Retreat AM ? Possible Future Topics West Vail Rezoning TBD Manage Peak Periods Agreement / Arrangement w/ VRI TBD PW Shops Expansion Tour TBD CSE Funding Structure Model Proposal TBD Recycle Program : plastic bags mandates TBD VRD / TC Joint Meeting (after May election) TBD DRB / TC Joint meeting TBD City Market Update (improvements and maintenance) TBD May 17, 2022 - Page 94 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: L ift Tax Update AT TAC H ME N TS: Description lift tax memo May 17, 2022 - Page 95 of 119 __________________________________________________________________________ Memorandum TO: Town Council FROM: Finance Department DATE: May 17, 2022 SUBJECT: Lift Tax Information Update The lift tax was first imposed by ordinance in 1966 as an occupation and business tax on places of business operating a ski lift or ski tow. This was at the same time a similar 2% occupation and business tax was imposed on lodges, restaurants, liquor stores and retailers. In May of 1992, the name of the tax was changed to Ski Area Lift Ticket Admissions Tax and the rate increased to 4%. VA supported the increase in the tax to 4% based on their understanding the tax would support the transportation services for Vail customers. The ordinance enacting the tax, however, does not restrict the use of funds collected from the tax or reference transportation in any way. Annual revenue from the lift tax collected in 2021 was $5.5 million and has experienced annual growth of 7.5% on average prior to the pandemic. Year to date tax collections (Nov – March) is $5.5 million, up 16% from the prior season. This is close to the 19% increase in revenues reported across all Vail Resorts properties. Lift tax is consistently among the town’s top five revenue sources, with sales tax, property tax, real estate transfer tax, and parking ranking higher. Lift tax collections may be used for any purpose, and currently allocated to the General Fund. The General Fund is responsible for covering operating expenses for a majority of town services, including transportation. For 2022, the Transit department has budgeted expenditures of $5.8 million and 53.9 FTEs. A portion of operating expenditures have been paid for by federal grants in recent years ($1.7 million in both 2021 and 2022). The purchase of new buses or infrastructure is paid out of the Capital Projects Fund. Over the past five years including 2022, the town has spent $21.5 million in capital for transportation of which $4.3 million has been reimbursed by state and federal grants. The capital expenditures include 8 new electric buses, 21 replacement diesel buses and electrical infrastructure at both Lionshead and Vail Village parking structures and a new transportation management system. Calculation Over the years, the town has received letters from Vail Resorts outlining the general methodology of lift tax calculations as lift products have evolved (EPIC pass, etc.), with the May 17, 2022 - Page 96 of 119 - 2 - last one dated 2011. Staff recently met with VR’s Revenue Manager and Tax Manager for a more detailed explanation. The below information is a summary of information gathered during that meeting however this is not meant to be an all-inclusive explanation: Pass sales are available to purchase prior to the start of the ski season, which provides an accurate projection of pass sales revenue before the start of each ski season. Based on historical and forecasted visitation data, Vail Resorts determines an “Effective Pass Price” (EPP) for each type of pass such as Epic Local, Epic, Child, Teen, and prepaid Epic Day pass. For example, if Vail Mtn historically received 20% of the total visitation from an Epic Pass for the month of December, the EPP would reflect that. At the end of each month the actual visitation is trued up with the visitation, and the remainder of the year still estimated. Each mountain resort has the same EPP even though a daily lift ticket if purchased at the window may be valued differently from mountain to mountain. At the end of the ski season there is a final true-up: Total pass revenues are divided by total pass visitation for each mountain. Staff is continuing to work with Vail Resorts for additional clarification on these calculations. May 17, 2022 - Page 97 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: New Trail Etiquette S igns along the Gore Valley Trail I nformation AT TAC H ME N TS: Description Memorandum May 17, 2022 - Page 98 of 119 To: Vail Town Council From: Department of Public Works Date: May 17, 2022 Subject: Recreation Trail Etiquette Signs I. PURPOSE The purpose of this memorandum is to provide information to the Council regarding efforts to improve safety on Vail’s recreation trails through the addition of trail etiquette signs on some sections of the Gore Valley Trail. II. BACKGROUND Vail’s paved recreations trails are incredibly busy during the summer. Staff often hear complaints about “close calls” between pedestrians, bikers, and the various new forms of transportation such as scooters. In an effort to improve safety, staff has developed several etiquette signs to be installed along the busier sections of the Gore Valley Trail, Vail’s main multi-use paved trail. The cost for the initial installation is about $12,500 and will include approximately 35 signposts along the 12-mile trail. The request for etiquette signs has come up numerous times over the last few years as summer visitation and trail use has increased. This program is an extension of the Vail Village Dismount Zones and other efforts to improve pedestrian and bicycle safety in recent years. III. ACTION REQUESTED BY COUNCIL No action is requested at this time. May 17, 2022 - Page 99 of 119 TRAIL ETIQUETTE SIGNS TOWN OF VAIL SUMMER 2022 May 17, 2022 - Page 100 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: A pproved A I P P A pril 4, 2022 Minutes AT TAC H ME N TS: Description AIP P April 4, 2022 Minutes May 17, 2022 - Page 101 of 119 Public Notice - Art in Public Places Board Meeting Minutes Monday, April 4, 2022 AIPP Board members present: Susanne Graf, Tracy Gordon, Kathy Langenwalter, Courtney St. John, Lindsea Stowe Others present: Molly Eppard, AIPP Coordinator 1. Approval of March 7, 2022 meeting minutes. 2. Swearing in of AIPP Board members – Tammy Nagel, Town of Vail Clerk 3. No citizen input. 4. AIPP Board Training – Matt Mire, Town of Vail Attorney • Standard training for purposes of the Board being appointed officials. 5. AIPP Strategic Plan RFQ Motion to Award Contract • The Board votes unanimously to award the contract in the amount of $25,000 to ThereSquared LLC and Stilwell Cultural Consulting LLC to update the AIPP Strategic Plan, Policies and Guidelines 6. Vicki and Kent Logan sculpture donation & site update. • Molly is meeting April 5 at Logan’s w ShipArt to look at work and asses the removal, transport, bases, and installation, followed up with a logistics call on April 7. • We plan to install the sculptures by Middlebrook (birdhouses) and Singletarry (large totem) by the end of May. • The Board reviews the preliminary landscaping design submitted by the TOV landscape architect. Kathy confirms that the site of art placement is in the Board purview. She reads per the policies and guidelines: o Section X. Art in Public Places Project Selection Criteria ▪ A. Site Selection Criteria • 1. Prior to selecting a site for an artwork, The AIPP Board shall take into consideration: • g. Site design, including landscaping, drainage, grading lighting and seating consideration. • The Board would like to discuss the landscaping with the TOV landscape Architect, Todd Oppenheimer at the May 2 meeting to confirm planting materials. • The Board decides to meet at the sculpture locations to review placement and suggested planting materials. • They comment how this area of the transportation center is the first and last impression for many visiting Vail. May 17, 2022 - Page 102 of 119 May 17, 2022 - Page 103 of 119 7. Skatepark & Parking Structure Summer Murals • Molly shares images from over 22 Colorado artists who have created murals at the soon to open Acoma House in Denver. • Molly discusses many potential locations and sites for future murals around the VV parking structure. • The Board motions to invite artist Kaitlin Ziesmer (www.kaitlinziesmer.com) to create two murals in the skatepark adjacent to the mini-pool and half-pipe. The Board budgets $5,000 at this time but may want to look at an additional more visible location to include in the scope of work. 8. Coordinator Updates. • SummerVail has decided to return funding to CSE for this summer given a lack of available staffing. • Molly distributes brochures from Art of the State in Arvada. • Molly has a call scheduled with parade/puppet/lantern artist Chantelle Rytter to discuss possible involvement with Vail’s lantern festivities. @chantellerytter • The Evergreen redevelopment has $200,000 allocated to public art. • Molly had a discussion with the Director of Fountainhead Arts about their artist residency in Miami and best practices for studio programs. @fountainheadarts • Molly had a virtual meeting with LMNL Studio out of San Francisco about broadening virtual presence. • Last art walk April 6 • Next meeting: May 2 9. Board meets on site at the Vail Village Transportation Center to discuss landscaping and placement of the sculptures being donated by the Logan collection. • The Board thinks the central planter where the Middlebrook (birdhouse sculpture) is being placed is especially tired, overgrown, and this is a great opportunity to clean up the area. • They do not want the plantings to compete with the art, but rather compliment it. They note many of the areas where the bed is overgrown, and branches of the existing trees are growing into the lampposts and into the stair area. May 17, 2022 - Page 104 of 119 • They think the large boulder in the front should be relocated and determine the balance of the artwork within the site. • They would like to hear from Hannah Sorrenson (lead of Vail flower crew) as to what she might suggest for plant materials given her knowledge of blooming cycles. 10. Meeting adjourned. May 17, 2022 - Page 105 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: C S E Meeting Minutes from A pril 13, 2022 and May 4, 2022 AT TAC H ME N TS: Description Approved Meeting Minutes from 4/13/22 C S E Meeting Draft Meeting Minutes from 5/4/22 C S E Meeting May 17, 2022 - Page 106 of 119 COMMISSION ON SPECIAL EVENTS MEETING Hybrid Meeting https://us02web.zoom.us/webinar/register/WN_MmqB4tnTQpekr7fUWJGk_A Wednesday, April 13, 2022 @ 8:00 a.m – 9:30 a.m. AGENDA: Meeting materials can be accessed at the following link. https://vailgovrecords.com/WebLink/Browse.aspx?id=736148&dbid=0&repo=TownofVailLaserfic he Roll Call CSE: Kim Newbury Rediker, Alison Wadey, Nick Conover, Douglas Smith, Marco Valenti via zoom Staff: Mia Vlaar, Jeremy Gross, Abby Oliveira Attendees: Jen Mason, Peggy Wolfe, Mark Masters, Laurie Asmussen, Bruce Erley 1. 8:00 a.m.: Event Recap (15 Minutes) a. Through the Lens -Jen Mason • First event canceled due to covid spike in early January. First actual event coincided with 6 similar events on the same day and time. • Pivoted second event and did a pop up shop. • 40-50 people online for each event. • Motion to release final funding 1. Smith/ Valenti 2nd/ Unanimous 2. 8:15 a.m.: RFP Discussions (15 Minutes) a. Vail America Days – Laurie Asmussen • Budget for Event: $70,000 for production of parade and day activities 1. Drone Show was approved by council to replace fireworks from a different budget 2. Eagle Valley Events/Laurie Asmussen produced the parade for many years prior to highline in the early 2000’s. Will bring back the traditional parade model. • Motion to Approve the proposal from Eagle Valley Events for the production of Vail America Days. 1. Smith/ Valenti 2nd/ Unanimous 3. 8:30 a.m.: 60-day event preview (10 minutes) a. GoPro Mountain Games - Peggy Wolfe • 20 years anniversary – Have unique surprises associated with this • Competition begins on Tuesday this year, Tues/Wed outside of Vail • New event focus on athlete wellness – mindful recovery, physical therapists etc. • Refocus (post-Covid) on “protecting our playgrounds” • Hang out at Golden Peak—goal of this re-concept is to drive some guests away from the crowds • Slacklining available in demonstration format only, but looking for a new home for 2023 May 17, 2022 - Page 107 of 119 • Music announced: 3 headliner nights at GRFA, free music at all the village sites • Motion to release initial funding 1. Rediker/Conover 2nd/ Unanimous b. Vail Comedy Festival – Mark Masters • Have had a lot of interest in comedians to apply for this festival • RocketFizz is sponsoring kids comedy and magician at Sunbird Park • Memorial Day weekend might be a challenge with local participation • Venues—Has been a challenge but they are coming together slowly. • Sponsorship has been a challenge as budgets have been firmed up in December • Valenti- Mark has really reached out to include frontline staff for his shows 1. Motion to release initial funding a. Conover /Rediker / Unanimous 4. 8:40 a.m.: Sponsorship Consultation (20 Minutes) – Bruce Erley a. Creative Strategies Group – Bruce Erley • Have received a scope of work for the next 8 months 1. Use industry methods/metrics and put fresh eyes on evaluation, score of events funded/in-kind requests 2. Goal to receive benefits as if a sponsor rather than a grantor 3. New Idea: touch on support/services CSE provides to events to utilize Sponsorship within their events to potentially help them grow this/rely less on TOV funds • Rediker: Will be helpful: What is the process? 1. Jeremy/Bruce working together, CSE review application/process then show council recommendation. • Smith: How to create a better value process for the Town of Vail and engage more sponsors like GMC. • Motion to approve the agreement with Creative Strategies Group for the sponsorship consultation. 1. Conover /Valenti/ Unanimous 5. 9:00 a.m.: Event Update (5 Minutes) a. Gourmet on Gore cancelled by the event producer. Too many challenges with Labor Day weekend event. Will revisit other options in the future. 6. 9:10 a.m.: Meeting Reports (10 Minutes) a. Approval of the March 2 meeting minutes • Motion to Approve Minutes 1. Rediker /Conover 2nd /Unanimous b. Approval of the March 9 meeting minutes • Motion to Approve Minutes 1. Rediker /Smith 2nd/ Unanimous 7. 9:20 a.m.: New Business (5 minutes) 8. Adjournment @ 9:25 a.m. May 17, 2022 - Page 108 of 119 COMMISSION ON SPECIAL EVENTS MEETING Hybrid Meeting https://us02web.zoom.us/webinar/register/WN_MmqB4tnTQpekr7fUWJGk_A Wednesday, May 5, 2022 @ 8:30 a.m – 10:30 a.m. Minutes: Meeting materials can be accessed at the following link. https://vailgovrecords.com/WebLink/Browse.aspx?id=736148&dbid=0&repo=TownofVailLaserfic he Roll Call CSE: Kim Newbury Rediker, Alison Wadey, Nick Conover, Douglas Smith (remote), Marco Valenti, Staff: Mia Vlaar, Jeremy Gross, Abby Oliveira Attendees: Rhonda Helton – Bravo Vail, Peggy Wolfe – VVF, Sarah Franke – VVF, ZOOM: Jim Soran, Diane Moody, Jeff Wiles, Mark Foster, Angela Muller, Amanda Blevins, Laurie Asmussen, Hélène Matisse 1. 8:30 a.m.: Event Recap (45 Minutes) Peggy Wolfe, Sarah Franke a. Winter Mountain Games • Big highlight was the return of the event and how to transform it • Learning opportunities from Skimo Nat’l Championship, but had great first time to Vail athlete participation • 10,000 estimated event attendance 1. Used Intercept Insight’s Company for this survey data and internet use as well • Demographic similar to Summer Mountain games demographics • DiscoverVail included in all marketing promotions, in addition had a ice sculpture by the cover bridge with logo • Gear Sponsors: 1. For first year, did well, but had more trade partnership as it was harder for those gear vendors to travel due to expense etc. 2. How did sponsorship with VR Strategic Alliance vendors: They’re more looking toward exclusivity, which doesn’t fit with these event models, but they’re always open to working with them • Do look to move off the President’s Day weekend, and the first week of February won’t work with National Brotherhood in town. Still determining when that right need time period would be. Meeting with all VVF staff to further discuss. • Operational Learnings: Quite a few for the competition side of things, SkiMO, how to make the base area more of a festival atmosphere, winter guests act very different in how they access the TOV space, was helpful and learning. • Climbing for 2023- It does not look like it will be coming due to timing and expense, but do like the event and look further for the future • Concert Attendance – It seemed low but was that the goal? The hope was a bigger crowd, but the low temperature had an impact. What was local outreach/marketing: was that a focus? There was a large push on the Vail Daily, should have down a different creative change to highlight the concert. Did Summit Daily, posters, radio etc. May 17, 2022 - Page 109 of 119 • Motion to release final funding 1. Rediker/Conover 2nd/ Unanimous b. Winter Ambient – Diane Moody • It was still a surprise and delight for guests in TOV, which guests seemed to really love • More interaction with entertainers from last year as the COVID restrictions were less than last year • Did operate at a loss for this event, but her focus was supporting the performers, did receive a grant (Shuttered Venues) for the performers, but invested this back into the town/performers. • CSE: thank you for expressing the goal of enhancing guest experience overall without differentiating their experience between Mountain and Town. • Motion to release final funding 1. Rediker/Conover 2nd/ Unanimous c. 10th Mountain Parades- Jeff Wiles • Did have to shift in the beginning the events back due to snow, but had great attendance • Had the event dialed in well from past years experiences • Snowsports Museum- helped and high attendance there after these parades • Low impact on town, except for a small impact to the busses, • Would like to move to 3 parades for specific weekends, work on more national coverage and grow this profile • Would like to engage the local schools more with these parades • Involve the non-profits more as well (10th Mtn Foundation, etc.) • Had extra pins, potentially using the extra for events this summer • CSE: How to connect and engage for 60th Anniversary plans/collaboration • Motion to release final funding 1. Rediker/Valenti 2nd/ Unanimous 2. 9:15 a.m.: 60-day event preview (40 minutes) a. Vail Lacrosse Tournament – Mark Foster • Sold out attendance, expanded some based-on demand • Special event on Monday night with professional athletes at Ford Field • Motion to release initial funding 1. Rediker/ Valenti 2nd/ Unanimous b. Vail Lacrosse Shootout – Jim Soran • Demographic/Attendance on par • 50th Anniversary • Motion to release initial funding 1. Rediker/ Conover 2nd/ Unanimous c. Vail Jazz – Amanda Blevins • 28th Year for the festival • June 30th is Kickoff Party • Added back educational series at Solaris Plaza • Offered Swing dancing class (new) • Motion to release initial funding May 17, 2022 - Page 110 of 119 1. Rediker/ Conover 2nd/ Unanimous d. Vail Arts Festival – Laurie Asmussen • 55/65 Artists currently 1. Reduction is based on travel cost impact, and they are more conservative on numbers of artists • Walking the site next week, have slight challenges with construction in Lionshead taking place • Motion to release initial funding 1. Valenti/ Conover 2nd/ Unanimous e. Vail Craft Beer Festival – Kristin • Doing in Lower Bench Park • Capping each session at 500 ppl • Sponsorships having been coming through compared to 2021 • Motion to release initial funding 1. Valenti/ Rediker 2nd/ Unanimous f. King of the Mountains • Tom unable to be present, looks to be no changes on the event • Motion to release initial funding 1. Rediker/ Valenti 2nd/ Unanimous g. Bravo – Rhonda Helton • 35th Festival • Have confirmed St Paul chamber, added Film night back (Bugs Bunny), confirmed composers, added nature walks • Motion to release initial funding 1. Rediker/ Valenti 2nd/ Unanimous h. Kids Adventure Games – Hélène Matisse • Will be back on the Vail Mtn, and are working around construction on VR mtn. • On Track to sell out, sticking to Friday, Saturday and Sunday • Motion to release initial funding 1. Rediker/ Valenti 2nd/ Unanimous i. Vail Farmers Market – Angela Muller • Will be shifting around all the vendors, farms in front of the parking structure • Adding an app to assist in finding the vendors, live on 6/19 • Adding 20 new vendors, some of these are farms (total of 125 Vendors) • Smith: There has been general coverage on farmers market throughout the state on cost to the vendors. We have a tiered system based on vendor type and still on the lower end • Motion to release initial funding 1. Conover Valenti 2nd/ Unanimous 3. 9:55 a.m.: Event Update/Upcoming Events (5 Minutes) a. Updated funding changes: May 17, 2022 - Page 111 of 119 • Gourmet of Gore withdrawn ($30k CSE ) and SummerVail Art Workshop ($25,000 E&E) b. Have Vail Comedy Festival on Memorial Day Weekend 4. 10:00 a.m.: Meeting Reports (10 Minutes) a. Approval of the April meeting minutes • Monition to Approve 1. Rediker/ Conover 2nd / Unanimous b. Town Council Meeting Report c. VLMDAC Meeting Report • Value in VLMDAC/CSE members attending each other’s meeting d. VEAC Meeting Report 5. 10:10 a.m.: New Business (5 minutes) 6. Adjournment @ 10:15 a.m. a. Motion to adjourn • Rediker / Conover 2nd /Unanimous May 17, 2022 - Page 112 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: V L MD A C Minutes March 2022 AT TAC H ME N TS: Description V L MD AC March 2022 Meeting Minutes May 17, 2022 - Page 113 of 119 Vail Local Marketing District Advisory Council Monthly Meeting March 17, 2022, 8:30 am In person Grand View & Virtual Zoom VLMDAC member attendees: Esmarie Faessler (Sonnenalp), Erica Cannava (Manor Vail Lodge), Liana Moore (Antlers), Barry Davis (TOV council), Scott Gubrud (Four Seasons), Kam Bozich (Slifer, Smith & Frampton), Lauren Barotz (Vail Resorts), Jana Morgan (Mountain Standard/Sweet Basil) Additional attendees: Kristin Yantis (MYPR), Ainslie Fortune (Cactus), Jeremy Gross (Town of Vail), Liz Gladitsch (Town of Vail), Carlie Smith (Town of Vail), Bob Brown (BAAG), Jeremy Coleman (BAAG), Chris Romer (Vail Valley Partnership), Kim Brussow (Vail Valley Partnership), Kay Schneider (Vail Valley Partnership), Mark Herron (Lodging Liaison), Meggen Kirkham (SITE Marketing), Brad Ficek (Cactus), Katie Kukar (Vail Chamber), Jenna Duncan (BAAG), Maggie Meek, Parker Owens (Bravo! Vail), Shun-Luoi Fong (Cactus), Steven Chester (Vail Resorts), William Schmick (Walking Mountains), Ronda Helton (Bravo! Vail) Call to Order Esmarie called meeting to order 8:38AM INFORMATION & DISCUSSION UPDATES • Monthly Financial Report January lodging tax is great! $743,000 43% up from 2020 28.4% up from 2019 which was a record year -Presented slide on Marketing District Annual Revenues/Expenditures • DestiMetrics Update We are ahead of the industry for every month of the winter and at industry for summer Six months ahead is up 50% Summer we are up 65% over last summer and we have a larger lead time Biggest takeaway for this group, is midweek is up. Big increase on midweek year over year There is plenty of opportunity with growth in Spring, Fall and midweek BOARD DECISIONS/APPROVALS • Supplemental Budget Recommendation Request Use Epsilon to append name and address to existing database (50% match base) Use Epsilon to append Demographic and psychographic data to database (20-90% match rate by field) Additional Analytics and CRM support from BAAG to use new data -Enables 1:1 marketing and grows the depth of our database -Grow # of records with demographic info, leading to higher rates in email Budget Requested- $60,000 This is an enhancement to what we have done in the past May 17, 2022 - Page 114 of 119 Existing media efforts run by Cactus and leveraging Adara for measurement of associated hotel spend Identify an additional data partner to reach past and likely visitors to Vail Measurement of campaign success Pilot this concept with one campaign in order to measure success Budget requested- $50,000 (this is all media spend) All emails sent to our own database, comprised of WIFI users and newsletter signups Purchase two email acquisition lists from Epsilon (June and October) with 100k contacts each Contacts are based on look-alike modeling from our existing database Enables 1:1 marketing with broader reach than our current database allows Budget Requested- $19,000 Acquisition of new customer records in-village is limited to WIFI signups and event attendance Create in-village marketing efforts to drive newsletter signups and website visitation through targeted collateral Enables 1:1 marketing by growing the # of records in our database Drives website visitation and engagement Budget Requested- $12,500 Current support for content strategy, frequency, implementation, and focus on SEO is insufficient to drive the organic search results for keywords that we should be owning and we are significantly underperforming in our competitive set. Partner: Bring in existing Brown partner, 20North- Kelly Ladyga- Content: Create keyword strategy, an editorial calendar, 4 long-form blog posts per month Newsletters SEO: constant monitoring and optimization of our keyword strategy Budget Requested- $149,350 Jeremy encouraged everyone to look at the appendix for more info Ultimately, we don’t have to approve all of these today- please see the Appendix for the timeline Contingency- With reallocation of funds, contingency budget has decreased to $32,760 Supplemental/Mexico Priority- Create a Mexico specific survey working with Silvia and Samari Budget Requested- $16,000 Supplemental/Mexico Priority: Santander Promotion Partner with one property in Vail, purchase 20+ mid-week September/October vacation packages Budget Requested- $3,000 Supplemental/Content Priority: Photo Management Dependent on VR brand portal for asset storage This would give us the ability to manage ourselves May 17, 2022 - Page 115 of 119 All town photos uploaded and accessible in one location Budget Requested- $25,000 (at highest based on 3 tools being considered) Supplemental/Mexico: Social Campaign Currently we do not have a system for monitoring Mexico business in Vail Social Media campaign to track Mexico visitors through a photo contest with specific hashtag Focus on categories Budget Requested- $10,000 Supplemental/Mexico: Late Season Media Buy Currently only purchasing a media buy late spring/early summer Retail media buy Budget Requested- $15,000 Supplemental/Influencer: Hotel Co-Op Program Micro/macro influencer program Pilot program- develop a co-op program to offset influencer hosting expenses at hotels Number of Hotels that participate Engagement of @DiscoverVail mentions in posts Budget Requested- $20,000 ($1,500 fees/$18,500 expenses) Supplemental/ In Resort Priority: Event Activation Current budget covers event staff and $20,000 towards something if it is specific to Sustainability Sustainability Quiz, Welcome Center sustainability push Budget Requested- NA- would like approval to move forward with the use of these already allocated funds Is the Board ok with moving forward with Sustainability Supplemental/Considered not recommended Contact a Mega Influencer $420,000 for one influencer Not recommended but the board asked for the Info Supplemental/Summary All The Board went through each of the above “asks” and discussed what they liked/wanted to move forward with or needed more info Will get more info on a few and get board updated numbers and info in a week via email to choose what to move forward with. Fund Balance Distribution Planning Board discussion- -Data and Content Infrastructure -Implementation of Destination Stewardship Plan -Others to be discussed INFORMATION & DISCUSSION UPDATES • Campaign Production Updates Shun-Luoi Fong just joined Cactus and will be working on all things digital May 17, 2022 - Page 116 of 119 Working on updating the website with the campaign, we will continue to make enhancements • Travel Classics Updates Sold out in the first 24 hours Media + Editor Attendees We are hosting- Taste of Vail Dinner- September 23 -Vail Golf course (they would not be going through Vail Village -Four Seasons (would go through Village, go through Ski Museum) Sponsorship Update- Aspen, Four Seasons, Whistler, many more • Town of Vail Updates- Jeremy reported that the council pulled the funds from the end of season employee party. Jeremy asked for input on dates since the mountain closure has changed TOV has been doing a study on short term rentals, look in the appendix for more info • Other Business lII. MINUTES • VLMDAC January 20, 2022 Minutes and February 17, 2022 minutes Approval by Liana/ second by Jana / unanimous Adjournment Motion to adjourn by Erica / second by Liana / unanimous 11:07am Upcoming Meetings: VLMDAC Monthly Meeting Thursday, April 28, 2022 Grand View Room May 17, 2022 - Page 117 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: 1. C.R.S. §24-6-402(4)(b) - to have a conf erence with the Town A ttorney to receive legal advice on specif ic legal questions, and C.R.S. §24-6-402(4)(e) to determine positions relative to matters that may be subject to negotiations, develop a strategy for negotiations, and/or instruct negotiators on the topic of pending litigation, Town of Vail , S taufer C ommercial L L C and Vail Village I nn I nc. Village I nn P laza - Phase V Condominium A ssociation case number: 2014C V30259; 2. C.R.S. §24-6-402(4)(b) - to have a conf erence with the Town A ttorney to receive legal advice on specific legal questions, C.R.S. §24-6-402(4)(e) to determine positions relative to matters that may be subject to negotiations, develop a strategy f or negotiations, and/or instruct negotiators, and C.R.S . §24-6-402(4)(a) to consider the purchase, acquisition, lease, transfer or sale of real, personal or other property on the topic of the acquisition of property described as East Vail Workforce Housing Subdivision, Lot 1; East Vail Workforce Housing Subdivision, Tract A, and generally referred to as the Booth Heights Land Site; 3 . C.R.S . §24-6-402(4)(a) to consider the purchase, acquisition, lease, transfer or sale of real, personal or other property and C.R.S. §24-6-402(4)(e) to determine positions relative to matters that may be subject to negotiations, develop a strategy for negotiations, and/or instruct negotiators on the topic of potential real property acquisition by the Town; 4. C.R.S. §24-6-402(4)(b) - to have a conference with the Town Attorney to receive legal advice on specific legal questions, and C .R .S . §24-6-402(4)(e) to determine positions relative to matters that may be subject to negotiations, develop a strategy f or negotiations, and/or instruct negotiators on the topic of pending litigation. P RE S E NT E R(S ): Matt Mire, Town Attorney May 17, 2022 - Page 118 of 119 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: Recess 4:35 pm (estimate) May 17, 2022 - Page 119 of 119